BTS Group

Regulatory Filings • Jun 22, 2010

PRESS%RELEASE

Tuesday%June%22,%2010

BTS%Group%signs%SEK%3.5%million%agreement%with%a% Leading%Multinational%Pharmaceutical%Company%in% China%

Stockholm,!Sweden!and!Shanghai,!China –!BTS!Group!AB!(publ),%the%global%leader%in%accelerating% strategic%alignment%and%execution%has%been%selected%to%transform%the%marketing%organization%of%a% leading%multinational%pharmaceutical%company%in%China%from%an%"operationalNdriven"%organization% to%a%"strategicNdriven"%organization%to%support%their%continued%growth.

BTS%will%develop%a%series%of%programs%to%support%the%execution%of%a%marketing%planning%process%in% central%and%local%marketing%in%China.%%As%part%of%this%new%initiative%BTS%will%develop%and%deliver%a% threeNday,%integrated,%groupNlearning%experience%targeted%at%the%marketer%population%built%upon%a% selfNdiscovery%platform.%%An%estimated%150%marketing%executives%and%managers%will%experience%this% first%phase%of%an%intense%transformation%process.%%The%objective%is%to%understand%their%client's%busiN ness,%and%align%participants%in%terms%of%marketing%concepts%and%common%language%to%enhance%the% coordination%between%central%&%local%marketers%as%well%as%the%marketing%and%sales%functions.

The%marketing%excellence%project%provides%a%wide%range%of%learning%components,%including:

• Integration%with%clientNspecific%business%planning%process%and%strategy
• Programs%fully%tailored%to%the%environment%in%China
• Use%of%simulationNbased%learning%shortens%adult%learning%cycle%in%a%realNlife%riskNfree%enviN ronment
• Involve%both%managers%and%participants%before%and%after%workshops%to%align%training%with% development%and%action%plans

"This%project%is%strategic%to%BTS%in%the%Asian%region%as%it%is%the%first%full%contract%negotiated%and% signed%by%our%Chinese%organization."%Says%MR.%Henrik%Ekelund,%President%and%CEO%BTS%Group%AB.% "This%important%inroad%to%the%growing%demand%in%this%interesting%market%will%interest%other%local%orN ganizations%to%understand%how%powerful%BTS%offerings%are."

For!more!information,!please!contact;

Thomas!Ahlerup

Senior%Vice%President Corporate%Communications%and%Investor%Relations BTS%Group%AB Phone +46N8N5870%7002 Mobile +46N768N966%300 ENmail thomas.ahlerup@bts.com

About!BTS!Group!AB

BTS%partners%with%leading%companies%to%accelerate%strategy%alignment%and%execution,%innovating%how%organizations%learn,%grow%and%imN prove.%BTS%is%the%world%leader%in customized%business%simulations%and%discoveryNbased%learning%solutions%that%enable%leading%corporations% to%grow%and%become%successful%through%change%and%improvement%processes.

BTS%adds%value%to%its%clients%through%three%practice%areas:%Strategic%Alignment &%Business%Acumen,%Leadership &%Management, and%Sales% Force%Transformation. BTS%also%has strong%capabilities%in%Operational%Excellence%&%Project%Management%and%offer%an%innovative%Engage% for%Change%process.

BTS%has%more%than%250%highly%talented%employees%serving%more%than%400%clients%including%40%of%the%US%Fortune%100%companies%and%25%of% the%Global%Fortune%100%largest%corporations%in%the%world.%In%2009%BTS%revenues%was%SEK%595%million.%Recent%selected%BTS%clients%include% AT&T,%Ericsson,%KimberlyNClark,%Nokia,%Sony,%Toyota,%Unilever%and%Xerox.

BTS%serves%its%clients%from%Stockholm,%Oslo,%Helsinki,%Brussels,%London,%Madrid,%Bilbao,%New%York,%Stamford,%Philadelphia,%Scottsdale,%San% Francisco,%Chicago,%Mexico%City,%Johannesburg,%Sydney,%Melbourne,%Singapore,%Bangkok,%Seoul,%Shanghai,%Taipei%and%Tokyo.

BTS%is%a%public%company%listed%on%the%NASDAQNOMX%Stockholm%and%trades%under%the%symbol%BTS%B.

For more information please visit www.bts.com.