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SATS

Quarterly Report Oct 28, 2025

3735_rns_2025-10-28_40eaee51-6b49-44c3-bdf4-8b3cf349ba60.pdf

Quarterly Report

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Q3 2025

INTERIM REPORT

JULY-SEPTEMBER 2025

CEO SONDRE GRAVIR
CFO CECILIE ELDE

INVESTOR RELATIONS: [email protected] +47 98 69 92 59

SATS AT A GLANCE

#1 FITNESS CLUB OPERATOR IN THE NORDICS

ANOTHER STRONG QUARTER, PROGRESSING IN LINE WITH OUR COMMUNICATED MID -TERM AMBITION OF NOK 1.1 BILLION

Momentum remains strong both operationally and financially, supported by our stable, subscription-based model that ensures recurring revenues and predictable growth

Member engagement continues to rise, with workouts up 7%, fueled by both 4% member growth and higher workouts per member

EBITDA 1 +13%

EBITDA grew 13% year-over-year to NOK 192 million, reflecting robust operational leverage and progress in line with our mid-term ambition of NOK 1.1 billion

Country EBITDA 1 , Sweden:

Vs Q3 2024

of workouts: +7% VS Q3 2024

:

+19% VS Q3 2024

Sweden is delivering solid results on the back of product and operational enhancements and strong local execution

Leverage: 1.3

Net debt to EBITDA 1

Leverage remains stable at 1.3x net debt to EBITDA1 , despite NOK 127 million in dividends (NOK 0.6 per share) and NOK 40 million in share buybacks in the quarter

CONTINUED VISIT GROWTH STRENGTHENS LONG -TERM OUTLOOK AND SERVES AS A KEY LEADING INDICATOR

4

OUR UNIQUE GROUP TRAINING PLATFORM IS HARD TO REPLICATE AND A KE Y DRIVER OF PROFITABLE GROWTH

Through years of experience, SATS has built a complete in-house platform for group training, enabling faster scaling, lower costs, and stronger member engagement than any competitor

Our setup creates a structural advantage…

In -house concepts

No license fees, full creative control and fast innovation

Strong instructor base

6 000 instructors and 70 master trainers, supported by ongoing recruitment and 300+ annual training courses

Scalable systems

Scheduling, reporting and booking tools enable rapid roll-out

…ENABLING EASY AND PROFITABLE ROLL -OUT of IN -HOUSE CONCEPTS

Scalable

The incremental cost of additional classes is limited to the instructor cost

Preferred by members

SATS' scale enables an in-house production team to create world-class pre-choreographed classes, tailored to our members and with the ability to quickly adapt to new trends

licenses or

SATS IS THE LEADING AGGREGATOR OF GROUP TRAINING IN OUR MARKETS, WITH UNMATCHED SCALE AND VARIETY

Oslo example

  • Strong micro clusters within each city allow us to offer the broadest and most varied selection of training
  • 550 daily group training classes in Oslo in September, with 100 Indoor Running classes and 120 yoga/Pilates classes

6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Group training classes per hour, Oslo Working adult members Seniors Lunch peak School students Afternoon/evening peak

+

SWEDEN SHOWS OUR STRATEGY IN ACTION – STRONG GROUP TRAINING FOCUS DRIVING GROWTH AND PROFITABILITY

  • Operational improvements and stronger focus on group training are yielding clear results
  • Adding more group training classes drives increased workouts, leading to higher member satisfaction, longer membership duration, and higher ARPM. These effects translate directly into more members, stronger revenues, and improved profitability
  • The trend is now moving in the right direction, with the efforts replicated from Norway, starting to yield results

+16% GROUP TRAINING CLASSES
Q3 2025 VS LY

+4% MEMBERS 03 2025 VS LV

GROUP TRAINING WORKOUTS
03 2025 VS LY

ARPM Q3 2025 VS LY

TOTAL WORKOUT.

REVENUES
Q3 2025 VS LY

FINANCIAL REVIEW Q3 2025

Q3 2025 FINANCIAL HIGHLIGHTS

POSITIVE TREND FOR ALL FINANCIAL KPIS

1) Before IFRS 16

2) Excl. one-off effect related to prolonged depreciation periods for fitness equipment of NOK 11 million in Q3 2024

3) Net debt to EBITDA before IFRS 16

STRONG Q3 MEMBER GROWTH DRIVEN BY CAMPAIGN PUSH

  • The total member base increased by 4% year-over-year, supported by an earlier autumn campaign launch, with the main marketing push shifting from Q4 last year to Q3 this year
  • Net growth reached 18 000 in Q3, but we currently do not expect member development in H2 2025 to exceed last year
  • Club utilization continued to improve, with members per square meter up 3% from Q3 2024

PRICE/VOLUME OPTIMIZATION RESULTS IN 7% REVENUE GROWTH

Total ARPM

Q3 2024 Q3 2025

  • (currency adjusted), reflecting successful price measures combined with solid membership growth
  • Continue to actively manage the trade-off between price and volume to maximize revenues
  • Strong campaign-driven member growth of 4% came with a temporary yield impact, while the expanding share of students, seniors, and corporate members further softened the yield growth
  • Our pricing strategy remains effective and will support yield improvements going forward
  • Other revenue growth driven by higher uptake in both personal training and retail sales

TARGETED GROWTH INITIATIVES RESULTING IN SOMEWHAT ELEVATED COST LEVEL IN THE QUARTER…

  • Club operating costs up 6% (currency adjusted) reflecting targeted investments to support membership growth;
  • Continuing to unlock untapped potential through product improvements, with a 12% increase in group training classes
  • Lifted marketing efforts in combination with the Q3 campaign contributed to the strong member growth
  • Adjusting for these factors, the underlying club operating costs increased by 4% in Q3
  • Energy prices are also significantly up compared to last year, partly mitigated through hedging agreements1

…WHILE FULL YEAR DEVELOPMENT REFLECTS COST DISCIPLINE, WHICH WIL L REMAIN A KEY FOCUS GOING FORWARD

  • Club operating costs up 5% (currency adjusted)
  • Underlying club operating costs increased by 3%, when adjusting for targeted investments to support membership growth
  • Increase in group training classes
  • Lifted marketing efforts
  • Forward cost outlook affected by price changes on key input factors and wage adjustments from local agreements, combined with ongoing targeted investments in member experience and product quality

DELIVERING AN EBITDA GROWTH BEFORE IFRS 16OF 13%

The depreciation period for fitness equipment was prolonged in Q3 2024, after a review of the economic useful life for fixed assets. As a result, depreciation expenses were reduced by NOK 16 million in Q3, of which NOK 11 million were related to H1

INVESTING IN THE CLUB PORTFOLIO TO STRENGTHEN MEMBER EXPERIENCE , WHILE BUILDING A PIPELINE TO SUPPORT TARGETED CLUB GROWTH

Club expansion pipeline Helsinki Q3 2025 Larvik (Fresh Fitness) Q4 2025 Oslo 2026 2x Oslo 2027 Stockholm Q4 2025 Halmstad Q4 2025 • One club opening in the quarter • Actively scouting locations in key clusters and major Nordic cities, targeting a run-rate of 8-12 new clubs per year • Expansion pipeline built on disciplined selection, with emphasis on quality over quantity

Upgrades and maintenance

  • Upgrades and maintenance capex does not only include pure maintenance, but also growth investments in the existing club portfolio, which has been and will continue to be an important growth lever
  • Maintaining strict investment discipline remains a priority, and we take a structured approach to prioritizing investments based on club quality, competition, and cluster strategy, ensuring high-return investments and optimal space and equipment utilization

SOLID CASH GENERATION DRIVEN BY STRONG UNDERLYING PERFORMANCE

  • in the quarter and free cash flow of 125 million driven by strong underlying performance
  • Maintenance capex temporarily above the target of 5% of revenues LTM due to timing effects
  • LTM Operating cash flow of 568 million and cash conversion of 69% reflects our cash generating ability, supporting expansion and further shareholder distributions
  • The tax payments LTM reflect improved profitability in recent years, as previously communicated

STABLE LEVERAGE IN THE QUARTER DESPITE SUBSTANTIAL SHAREHOLDER DISTRIBUTIONS

  • Maintained a strong liquidity position, despite ongoing share buyback programs and dividend payment, totaling NOK 167 million in the quarter
  • Leverage ratio currently sitting slightly below the target range of 1.5x-2.0x net debt to EBITDA1

1) Net debt to EBITDA before IFRS 16

OUTLOOK

OUTLOOK

Clear strategic focus on the core, continuing the accelerating positive performance cycle, supported by:

  • Investments in improved product offering, through club optimizations and innovation of training content
  • Consistent prioritization of operational execution and efficiency

We apply discipline to both opex and capex, balancing cost control with growth investments. We target a club expansion of 8-12 new clubs per year, but with emphasis on quality over quantity

Effective 1 January 2026, Denmark is set to remove VAT exemption on group training and personal training to align its practice with EU regulations. While this is expected to increase prices for Danish consumers and negatively affect public health, our current assessment suggests no material financial impact on SATS Group

Well on track to deliver on our mid-term EBITDA1 ambition of NOK 1.1 billion

APPENDIX

DISCLAIMER

This report includes forward-looking statements which are based on our current expectations and projections about future events. Statements herein, other than statements of historical facts, regarding future events or prospects, are forward-looking statements. All such statements are subject to inherent risks and uncertainties, and many factors can lead to actual profits and developments deviating substantially from what has been expressed or implied in such statements. As a result, you should not place undue reliance on these forwardlooking statements.

The Group reports its financial results in accordance with accounting principles IFRS as issued by the IASB and as endorsed by the EU. However, management believes that certain alternative performance measures (APMs) provide management and other users with additional meaningful financial information that should be considered when assessing the Group's ongoing performance. These APMs are non-IFRS financial measures, and should not be viewed as a substitute for any IFRS financial measure. Management, the board of directors and the long term lenders regularly uses supplemental APMs to understand, manage and evaluate the business and its operations. These APMs are among the factors used in planning for and forecasting future periods, including assessment of financial covenants compliance.

NORWAY (SATS AND FRESH FITNESS)

SWEDEN

FINLAND

DENMARK

REPORTING UNDER IFRS 16

in
million
Amounts
NOK
Reported
Q3
2025
Change
IFRS
16
Excl
. IFRS
16
Q3
2025
Balance
sheet
items
- IFRS
16
Property
, plant
and
equipment
859 0 859
Right-of
use assets
4
688
4
688
0
Deferred
tax
assets
136 76 60
Prepaid
expenses and
accrued
income
224 -102 326
Total
assets
9
299
4
663
4
636
Equity 1
436
-386 1
822
Non-current
lease
liability
4
117
4
117
0
Current
lease
liability
970 970 0
Other
current
liabilities
322 -38 360
Total
liabilities
7
863
5
048
2
814
Profit
&
loss
items
- IFRS
16
Revenue 1
293
0 1
293
Cost
of
goods
sold
-35 0 -35
Personnel
expenses
-461 0 -461
Other
operating
expenses
-295 310 -605
Depreciation
and
amortization
-304 -249 -55
of
for
Impairment
assets
held
sale
0 0 0
Operating
profit
198 6
1
137
Net
financial
items
-70 -63 -7
Profit/loss
before
tax
128 - 2 130

DEFINITIONS

Term Definition
Average number of members
per club
Outgoing member base divided by outgoing number of
clubs
Average revenue per member
(ARPM)
Calculated as monthly total revenue divided by the
average member base
Capex: Expansion capital
expenditures
The sum of investments related to acquisitions and
greenfields, as well as capex related to the perfect club
initiative and digital expansion
Capex: Upgrades and
maintenance capital
expenditures
Club upgrades and maintenance and IT capital
expenditures
Cash conversion Operating cash flow divided by EBITDA before impact of
IFRS 16
Country EBITDA before impact
of IFRS 16
EBITDA before impact of IFRS 16 less allocation of
Group overhead and cost allocations
EBIT before impact of IFRS 16 EBIT adjusted for the impact of implementation of the
IFRS 16 lease standard
EBITDA Profit/(loss) before net financial items, income tax
expense, depreciation and amortization
EBITDA before impact of IFRS
16
EBITDA adjusted for the impact of implementation of the
IFRS 16 lease standard
Term Definition
Group overhead Consists of group services such as commercial
functions, IT, finance and administration
Leverage
ratio
Net debt divided by last twelve months EBITDA before
impact of IFRS 16
Member base Number of members, including frozen memberships,
excluding free memberships
Operating cash flow EBITDA before impact of IFRS 16 less upgrades and
maintenance capital expenditures and working capital
Other yield Calculated as monthly other revenue in the period,
divided by the average member base
Total overhead The sum of country overhead and group overhead
Underlying operating cash flow Operating cash flow less expansion capital expenditures
Yield Calculated as monthly member revenue in the period,
divided by the average member base

RECONCILIATION OF FREE CASH FLOW BRIDGE AND CONSOLIDATED STATEMENT OF CASH FLOWS

Free cashflow Consolidated statement of flows
Profit before
tax
Depreciation, amortization
and impairment
EBITDA before impact of IFRS16 Net financial
items
Installments
on
lease liabilities
Interests
on
lease liabilities
Maintenance
capex
Purchase of property, plant and equipment (contains both maintenance capex and expansion capex)
Working
capital
Change
in inventory
Change
in accounts
receivables
Change
in trade payables
Change in other receivables and accruals
Expansion capex Purchase of property, plant and equipment (contains both maintenance capex and expansion capex)
Proceeds from property, plant and equipment
Acquisition of subsidiary, net of cash acquired
Taxes paid in the period
Interest
and tax
Paid
interests
on
borrowings
Other Gain/loss from disposal or sale of equipment
Cash flow items not included in free cash flow Loan to related
parties
Repayments
of
borrowings
Proceeds
from borrowings
Proceeds from issues of shares
Proceeds from sale of own shares
Transaction costs from issues of new shares
Other
financial
items

WHY INVEST IN SATS?

SATS KEY INVESTMENT HIGHLIGHTS

1 Operating in a growing market, supported by a powerful health and wellness megatrend

2 Clear market leader with strategic strongholds in key capital cities

3 Superior member value proposition and high entry barriers enabled by scale

4 Strong financial performance and track record delivered by an experienced team

5 Significant growth potential in core business, adjacent products, and new geographies

1. Operating in a growing market, supported by a powerful health and wellness megatrend

Strong presence in high -growth regions

Our club network is strategically positioned in the most attractive and rapidly growing urban areas across the Nordics

Riding a health and wellness megatrend

The fitness industry is supported by multiple reinforcing consumer trends – from increased health awareness to digitalization – and fitness clubs remain the preferred arena for working out

Favourable generation dynamics

Younger generations are more fitness-oriented and tend to maintain these habits as they age, driving long-term structural growth for the industry

Addressing a global health challenge

Physical inactivity is one of the major public health issues globally, highlighting both the responsibility and the potential impact of the fitness industry

Proven resilience through economic cycles

The fitness industry has historically shown strong resilience to economic fluctuations, supported by loyal members and long-term lifestyle trends

2. MARKET LEADER POSITION WITH A STRONG MEMBER VALUE PROPOSITION

  • Largest fitness club chain in the Nordics1
  • Particularly strong position in the key urban clusters
  • Extensive and accessible club network
  • Strong value proposition and wide offering

1) As measured by revenue

2. WE HAVE THE STRONGEST FOOTPRINT ACROSS THE GROWING NORDIC CAPITALS

Most SATS clubs are located in the capital areas…

Share of clubs by location type

Significantly better located clubs than competitors in the capitals, with most clubs close to the largest hubs

…with high population density,…

High population density enable us to utilize scale of support functions

…demographics with a strong preference for working out…

Population per km2; 2024 Population share by age; 2024; percent

…and strong income levels driving willingness to pay

Median income levels; Indexed to 1001

3. ONE-STOP SHOP FOR TRAINING COVERING ALL OUR MEMBERS' TRAINING NEEDS

Reception and retail Fitness floor Personal Training Group Training

Manned reception welcoming and helping members with a wellequipped retail area

Well-equipped fitness floor with the broadest equipment mix in the Nordics

Personal guidance and training programs to members on the fitness floor

Wide offering of group training classes enabling members to find a class that is right for them

Physiotherapy and sports massage to keep your training on track

Let your child be taken good care of in a safe environment while you work out

Strong digital offering with famous and high-quality instructors

Treatments Childcare SATS ONLINE Strong community

Energy and support from a strong community of SATS employees and members

3. OUR LIFETIME COMMITMENT TO OUR MEMBERS DRIVES ACTIVITY AND ENABLES EFFICIENT CLUB UTILIZATION

BROAD CONCEPTS
Studio Training
Group Training
Personal Trainers
TARGETED MEMBERSHIPS
Together Youth Student Corporate Senior

Our products appeal across life stages and needs Different member segments enable capacity utilization throughout the day

Morning peak from working adult members

Senior peak with senior classes

Lunch peak with all ages

Early afternoon peak from younger members

Wide offering of group training expands peak capacity

  • The young segment works out in the afternoon, but with a longer evening peak
  • Adults work out in the morning, lunch and after work
  • Seniors often work out in the late morning

3. OUR STRONG CLUSTERS OFFER VALUE TO OUR MEMBERS AND REPRESENT A SIGNIFICANT BARRIER TO ENTRY

We offer a superior network to our members across all key Nordic cities

70% of the members in capital cities use more than one SATS club

  • Our strong club clusters create a unique training offering and a barrier to entry, especially in central areas
  • Members get a unique option to workout where they live, work and travel
  • Differentiated product offerings on clubs give members access to a wide product offering including fitness floor, HIIT, Hot Yoga, Indoor running, Cycling, Sauna, Childcare and more

3. OUR FANTASTIC STAFF ENSURE EXCEPTIONAL SERVICE, SUPPORT AND MOTIVATION FOR ALL MEMBERS

Manned clubs ensure high -quality service and safety

  • Welcoming staff greeting members with a smile
  • Sales guiding ensures the best membership and onboarding for all new members
  • Support for all questions
  • Manned retail shop

  • Clean and tidy wardrobes from frequent cleaning rounds
  • Ensures a safe environment
  • Quickly fixing and reporting issues and damages

  • Organized and tidy fitness floor from frequent "club resets"
  • Quick fixing and reporting of equipment issues ensures member satisfaction and efficient SQM utilization

  • Instructors create a high-energy and enjoyable environment that keeps members coming back
  • Manned group training creates a community and accountability to establish lasting training habits

  • Highly educated PTs ensures motivation and guiding for optimal progress and training results
  • PTs ensure a supportive and positive community on the fitness floor

Overall

  • Welcoming club atmosphere
  • Safe environment
  • Emergency response from staff trained in CPR

All governed by our common operating model ensuring consistent high standard

3. SATS' HIGH QUALITY VALUE PROPOSITION DRIVES MEMBER ACTIVITY AND FINANCIAL RESULTS, WITH FURTHER ROOM FOR CONTINUED GROWTH

-17%

Passive share reduction, Mar. 2024 vs. Mar. 2019

+31%

Increase in workouts, full year 2024 vs. 2019

+20%

NPS increase, Mar. 2024 vs. Mar. 2019

RECORD HIGH ACTIVITY LEVEL PROVEN BY DECLINING PASSIVE SHARE, INCREASE IN WORKOUTS AND HIGH NPS...

Reduced member base churn, full year 2024 vs. 2019:

-9%

4. ROBUST BUSINESS MODEL AND ATTRACTIVE FINANCIAL CHARACTERISTICS

A DIVERSIFIED, LOW -RISK BUSINESS

STRONG PERFORMANCE TRACK RECORD

ATTRACTIVE AND GROWING PROFITABILITY STRONG CASH GENERATION

Attractive business model with a strong market position

High visibility subscription model and diversified revenue stream supported by a large member base

Diversified revenue structure with ~20% contribution from other revenue

Broad geographic exposure to stable Nordic countries

Continued volume growth across portfolio

Positive momentum in yield and track record in driving other revenue

Solid member loyalty with churn rates below industry average

Historically shown double-digit EBITDA growth enhanced by operating leverage

Revenue growth in mature clubs has high drop-through to EBITDA

Profitable and efficient club operations

Well-invested local and central overhead and IT backbone

Value creation potential in lifting newest clubs to SATS standard

Maintenance and expansion capex discipline

Flexibility to both reinvest in future growth and return excess capital to shareholders via a combination of dividend and buyback of shares

4. STRONG TOP-LINE GROWTH AND SOLID MARGIN EXPANSION SINCE 2022

5. VALUE CREATION STRATEGY HAS BEEN SUCCESSFUL, AND WE WILL CONTINUE ALONG THE SAME PATH IN THE COMING PERIOD

adjacent products and services

• Further expansion of adjacent products, services and partnerships by leveraging the strong SATS brand

Building sats for the future, ensuring long -term growth

Further club expansion

  • Continued club expansion
  • The Nordic fitness market is still highly fragmented, with attractive targets for in-fill acquisitions

Continuation of current strategy, extracting full mid -term potential

Scale and Operational leverage

  • Manage cost club and overhead discipline
  • Scalability to exploit due to operational leverage with high drop-through of incremental revenue

Grow average revenue per member

  • Driving ARPM growth through yield management and increased revenues from improved product mix
  • Further growth in personal training, physiotherapy and retail

Grow members per club

  • Key focus on attracting new members and keeping existing members active
  • Still high capacity in the established club portfolio

5. BEYOND NOK 1.1 BILLION: MID-TERM DELIVERY BUILDS THE BASE, WHILE EXPANSION UNLOCKS LONG -TERM EBITDA 1GROWTH

long -term Ebitda 1 ambition (illustrative)

MNOK

  • The current club portfolio still has significant financial upside driven by both volume growth and ARPM improvements
  • We have a proven track record of unlocking value by working strategically on a club-by-club basis to drive performance improvements
  • By prioritizing high-potential clubs and implementing targeted initiatives, we aim for a mid-term EBITDA1 of NOK 1.1 billion

5. DELIVERING ON OUR MID -TERM AMBITION WILL RESULT IN TARGET EBI T MARGIN OF 15% AND FREE CASH FLOW CONVERSION OF 55% BEFORE CLUB EXPANSIO N

5. CLEAR PLAN FOR DISCIPLINED CAPITAL DEPLOYMENT, TARGETING EARNINGS DISTRIBUTION OF AT LEAST 50% OF NET PROFIT

Re -investment in existing clubS

Maintenance CAPEX of 5% of revenues

Continuous investments in the club portfolio to maintain an outstanding member experience and increase club capacity. Additionally, we invest in the digital infrastructure that enables club operations and a friction free member journey

Leverage

Leverage1 ratio ranging from 1.5-2.0x

Conservative approach to leverage, targeting a net debt to EBITDA1 ratio at the lower end of the 1.5x to 2.0x range

Prioritize maintaining a robust balance sheet and strong liquidity position to ensure financial stability and flexibility

growth

Investing in highreturning growth opportunities

Expected to average 8- 12 yearly club openings, depending on the attractiveness of acquisition targets and greenfield locations

Share buyback and dividend policy

Periodic share buybacks

Semi-annual dividends

Long-term shareholder value is delivered through a disciplined and balanced capital allocation strategy. Excess capital returned to shareholders, while considering long-term financial robustness, growth opportunities and strategic initiatives

We aim to return at least 50% of annual net profit via a combination of semi-annual dividends and periodic share buybacks

SUMMARY

WELL -POSITIONED FOR FURTHER GROWTH AND VALUE CREATION

SATS has delivered on all key actions outlined at the 2022 CMD– and the outlook for continued growth remains strong

Clear market leader in a growing market, supported by a powerful health and wellness megatrend

Superior product offering driven by extensive clusters, prime locations, market-leading group training, highquality fitness floor and competent employees

Modern technology and data platform enabling engaging digital member products, operational excellence and strong data-driven decision-making

Will deliver solid financial growth and shareholder return going forward

  • Mid-term EBITDA1 ambition of NOK 1.1 billion
  • High cash conversion of 55%
  • Maintenance capex at ~5% of revenues
  • New club openings of ~8-12 per year
  • Continued solid balance sheet with leverage in the lower end of 1.5-2.0x net debt/EBITDA1
  • Significant shareholder distributions of at least 50% of net profit through dividends and share buybacks

45 1) Before IFRS 16

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