BTS Group

Earnings Release • Sep 3, 2010

PRESS%RELEASE

Stockholm%September%3,%2010

BTS%Signs%an Agreement%worth%SEK%1.2%million%with%Leading% North%American%Financial%Institution

Stockholm,! Sweden! and!New! York,!NY – BTS!Group! AB! (publ.), the% global% leader% in% accelerating% strategic%alignment%and%execution%is%proud%to%announce%that%it%has%signed%an%agreement%with%one%of% the%largest%financial%institutions in%the%world. The%initial%set%up%phase%of%the%agreement%is%valued%at% SEK%1.2%million.

"We%are%proud%that one%of%the%world's%leading%financial%institutions%has%trusted%BTS%with%such%an% important%and%wideMreaching%initiative,"%says%Henrik%Ekelund,%President%and%CEO%of%BTS%Group%AB.% "frontMline%leadership%is%a%core%value%to%our%client.%The%clients%choice%to%partner%with%BTS%was%based% on%BTS's%proven%ability%to%help%large%organizations%effectively%execute%strategy,%we%understand%our% clients%commitment%to%leadership%and%our%client%understands%BTS's%commitment%to%delivering%busiM ness%results".

The%objective%of%the%initiative%is%to%develop%the%company's 1,200%frontline%leaders.%The%main%objecM tive%is%to%expand%their%understanding%and%skills%related%to%frontMline%leadership effectiveness,%and%the% role%leadership%plays%in impacting%the%company's%performance and%results.%The%program%will%be% rolled%out%to%500 midMlevel%leaders%in%its%initial%deployment%commencing%in%2011%and%then%to%700% frontline%leaders.%%The%integrated%Front%Line%Leadership%program%which%will%cover%all%regions%in%the% company's North%American%footprint.%

This%highly%innovative%and%carefully%conceived%program%spans%two%to%six%months%per%leader%and%proM vides%a%wide%range%of%components,%including%initial%assessments,%online%communities,%online coursework,%and%immersive%scenario%and%business%simulations.%The%program%incorporates%BTS'%AdM vantage%Way(TM)%process,%which%engages%senior%leaders%in%a%way%that%creates%a%strong%"line%of%sight"% from%each%learner%to%their%organization's%goals%and%strategic%priorities.%The%BTS%methodology%begins% with%impact%mapping,%which%closely%aligns%the%learning%initiative%to%corporate%goals%and%works%backM wards%to%determine%the%critical%behaviours%and%skills%required%by%employees.%%The%process%culmiM nates%with%builtMin%mechanisms%that%capture%outcomes,%ROI%and%anecdotal%success%cases%for%replicaM tion%across%the%firm.%

For!more!information,!please!contact:

Thomas!Ahlerup

Senior%Vice%President Investor%and%Corporate%Communications BTS%Group%AB Phone +46M8M5870%7002 Mobile +46M768%966%300 EMmail thomas.ahlerup@bts.com

About!BTS!Group!AB

BTS%partners%with%leading%companies%to%accelerate%strategy%alignment%and%execution,%innovating%how%organizations%learn,%grow%and%imM prove.%BTS%is%the%world%leader%in customized%business%simulations%and%discoveryMbased%learning%solutions%that%enable%leading%corporations% to%grow%and%become%successful%through%change%and%improvement%processes.

BTS%adds%value%to%its%clients%through%three%practice%areas:%Strategic%Alignment &%Business%Acumen,%Leadership &%Management, and%Sales% Force%Transformation.%%BTS%also%has strong%capabilities%in%Operational%Excellence%&%Project%Management%and%offer%an%innovative%Engage% for%Change%process.

BTS%has%more%than%250%highly%talented%employees%serving%more%than%400%clients%including%40%of%the%US%Fortune%100%companies%and%25%of% the%Global%Fortune%100%largest%corporations%in%the%world.%In%2009%BTS%revenues%was%SEK%595%million.%Recent%selected%BTS%clients%include% AT&T,%Ericsson,%KimberlyMClark,%Nokia,%Sony,%Toyota,%Unilever%and%Xerox.

BTS%serves%its%clients%from%Stockholm,%Oslo,%Helsinki,%Brussels,%London,%Madrid,%Bilbao,%New%York,%Stamford,%Philadelphia,%Scottsdale,%San% Francisco,%Chicago,%Mexico%City,%Johannesburg,%Sydney,%Melbourne,%Singapore,%Bangkok,%Seoul,%Shanghai,%Taipei%and%Tokyo.

BTS%is%a%public%company%listed%on%the%NASDAQMOMX%Stockholm%and%trades%under%the%symbol%BTS%B.

For%more%information%please%visit%www.bts.com.