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Aviva PLC
Director's Dealing • Oct 23, 2025
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Director's Dealing
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National Storage Mechanism | Additional information 
RNS Number : 5834E
Aviva PLC
23 October 2025
23 October 2025
Notification of Transactions of Directors and Persons Discharging Managerial Responsibilities (PDMRs)
Aviva announces that the share interests of the following PDMRs have increased following the reinvestment of dividends in respect of Ordinary shares as stated below. The transactions were made in London on 16 October 2025.
| Name | Nominee/Trustee | Share price | No of shares |
| Charlotte Jones | Nominee Account | £6.70 | 4,241 |
| Jason Storah | Nominee Account | £6.70 | 10,045 |
| Aviva Global Matching Share Plan | £6.70 | 36 | |
| Mark Versey | Aviva All Employee Share Ownership Plan (AESOP) | £6.70 | 171 |
| Pippa Lambert | Aviva Non-Executive Director Share Purchase Scheme | £6.70 | 390 |
| Douglas Brown | Aviva All Employee Share Ownership Plan (AESOP) | £6.70 | 64 |
| Navinder Dhillon | Nominee Account | £6.70 | 66 |
| Aviva Global Matching Share Plan | £6.70 | 3 |
This announcement is made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018).
| 1 | Details of the person discharging managerial responsibilities | ||
| a) | Name | Charlotte Jones | |
| 2 | Reason for the notification | ||
| a) | Position/status | Group Chief Financial Officer | |
| b) | Initial notification/Amendment | Initial notification | |
| 3 | Details of the issuer | ||
| a) | Name | Aviva plc | |
| b) | LEI | YF0Y5B0IB8SM0ZFG9G81 | |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a) | Description of the financial instrument, type of instrument Identification code |
Shares GB00BPQY8M80 |
|
| b) | Nature of transaction | Dividend re-investment under Aviva Nominee Account | |
| c) | Price(s) and volume(s) | Price(s) | Volume(s) |
| £6.70 | 4,241 | ||
| d) | Aggregate information | Price(s) | Aggregate volume(s) |
| £6.70 | 4,241 | ||
| e) | Date of the transaction | 2025-10-16 | |
| f) | Place of the transaction | London Stock Exchange, XLON |
| 1 | Details of the person discharging managerial responsibilities | ||
| a) | Name | Jason Storah | |
| 2 | Reason for the notification | ||
| a) | Position/status | CEO of UK & Ireland General Insurance | |
| b) | Initial notification/Amendment | Initial notification | |
| 3 | Details of the issuer | ||
| a) | Name | Aviva plc | |
| b) | LEI | YF0Y5B0IB8SM0ZFG9G81 | |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a) | Description of the financial instrument, type of instrument Identification code |
Shares GB00BPQY8M80 |
|
| b) | Nature of transaction | 1. Dividend re-investment under Aviva Nominee Account 2. Dividend re-investment under Aviva Global Matching Share Plan |
|
| c) | Price(s) and volume(s) | Price(s) | Volume(s) |
| 1. £6.70 2. £6.70 |
1. 10,045 2. 36 |
||
| d) | Aggregate information | Price(s) | Aggregate volume(s) |
| 1. £6.70 2. £6.70 |
1. 10,045 2. 36 |
||
| e) | Date of the transaction | 1. 2025-10-16 2. 2025-10-16 |
|
| f) | Place of the transaction | 1. London Stock Exchange, XLON 2. London Stock Exchange, XLON |
| 1 | Details of the person discharging managerial responsibilities | ||
| a) | Name | Mark Versey | |
| 2 | Reason for the notification | ||
| a) | Position/status | CEO of Aviva Investors | |
| b) | Initial notification/Amendment | Initial notification | |
| 3 | Details of the issuer | ||
| a) | Name | Aviva plc | |
| b) | LEI | YF0Y5B0IB8SM0ZFG9G81 | |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a) | Description of the financial instrument, type of instrument Identification code |
Shares GB00BPQY8M80 |
|
| b) | Nature of transaction | Dividend re-investment under Aviva All Employee Share Ownership Plan (AESOP) | |
| c) | Price(s) and volume(s) | Price(s) | Volume(s) |
| £6.70 | 171 | ||
| d) | Aggregated information | Price(s) | Aggregate volume(s) |
| £6.70 | 171 | ||
| e) | Date of the transaction | 2025-10-16 | |
| f) | Place of the transaction | London Stock Exchange, XLON |
| 1 | Details of the person discharging managerial responsibilities | ||
| a) | Name | Pippa Lambert | |
| 2 | Reason for the notification | ||
| a) | Position/status | Non-Executive Director | |
| b) | Initial notification/Amendment | Initial notification | |
| 3 | Details of the issuer | ||
| a) | Name | Aviva plc | |
| b) | LEI | YF0Y5B0IB8SM0ZFG9G81 | |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a) | Description of the financial instrument, type of instrument Identification code |
Shares GB00BPQY8M80 |
|
| b) | Nature of transaction | Dividend re-investment under Aviva Non-Executive Director Share Purchase Scheme | |
| c) | Price(s) and volume(s) | Price(s) | Volume(s) |
| £6.70 | 390 | ||
| d) | Aggregated information | Price(s) | Aggregate volume(s) |
| £6.70 | 390 | ||
| e) | Date of the transaction | 2025-10-16 | |
| f) | Place of the transaction | London Stock Exchange, XLON |
| 1 | Details of the person discharging managerial responsibilities | ||
| a) | Name | Douglas Brown | |
| 2 | Reason for the notification | ||
| a) | Position/status | CEO of Insurance, Wealth & Retirement | |
| b) | Initial notification/Amendment | Initial notification | |
| 3 | Details of the issuer | ||
| a) | Name | Aviva plc | |
| b) | LEI | YF0Y5B0IB8SM0ZFG9G81 | |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a) | Description of the financial instrument, type of instrument Identification code |
Shares GB00BPQY8M80 |
|
| b) | Nature of transaction | Dividend re-investment under Aviva All Employee Share Ownership Plan (AESOP) | |
| c) | Price(s) and volume(s) | Price(s) | Volume(s) |
| £6.70 | 64 | ||
| d) | Aggregated information | Price(s) | Aggregate volume(s) |
| £6.70 | 64 | ||
| e) | Date of the transaction | 2025-10-16 | |
| f) | Place of the transaction | London Stock Exchange, XLON |
| 1 | Details of the person discharging managerial responsibilities | ||
| a) | Name | Navinder Dhillon | |
| 2 | Reason for the notification | ||
| a) | Position/status | CEO of Aviva Canada | |
| b) | Initial notification/Amendment | Initial notification | |
| 3 | Details of the issuer | ||
| a) | Name | Aviva plc | |
| b) | LEI | YF0Y5B0IB8SM0ZFG9G81 | |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a) | Description of the financial instrument, type of instrument Identification code |
Shares GB00BPQY8M80 |
|
| b) | Nature of transaction | 1. Dividend re-investment under Aviva Nominee Account 2. Dividend re-investment under Aviva Global Matching Share Plan |
|
| c) | Price(s) and volume(s) | Price(s) | Volume(s) |
| 1. £6.70 2. £6.70 |
1. 66 2. 3 |
||
| d) | Aggregated information | Price(s) | Aggregate volume(s) |
| 1. £6.70 2. £6.70 |
1. 66 2. 3 |
||
| e) | Date of the transaction | 1. 2025-10-16 2. 2025-10-16 |
|
| f) | Place of the transaction | 1. London Stock Exchange, XLON 2. London Stock Exchange, XLON |
-ends-
Enquiries :
Media:
Andrew Reid +44 (0)7800 694 276
Sarah Swailes +44 (0)7800 694 859
Analysts:
Greg Neilson +44 (0)7800 694 564
Joel von Sternberg +44 (0)7384 231 238
Michael O'Hara +44 (0)7387 234 388
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