BTS Group

Regulatory Filings • Oct 29, 2010

PRESS%RELEASE

Stockholm%October%29,%2010

BTS%signs%an agreement%with%a%leading%US%based%Network% Solutions%Company

Stockholm,!Sweden –!BTS!Group!AB!(publ.), the%global%leader%in%accelerating%strategic%alignment% and%execution%is%proud%to%announce%that%it%has%signed%an%agreement%with%one%of%the%worlds%leadI ing%Network%Solutions%companies.%The%company%is%based%in%the%US%and%the%agreement%is%worth% more%than%5.0%MSEK.

BTS%has%been%assigned%to%develop%13%online%"Know%the%Industry"%modules%and%develop%and%deI liver%a%workshop%on%"Aligning%Value%and%Sales%Teams"

The%objectives%of%the%program%are%to%help%the%client's%direct%sales%force%and%global%channel%partI ners%learn%more%about%their%key%vertical%market's%issues,%needs,%and%financial%levers%and%to%enable% them%to%communicate%the%qualitative%and%quantitative%value%of%the%company's%solutions%and%the% impact%on%their%clients'%businesses

The%target%group%for%BTS%engagement%is%corporate%sales%and%channel%partners%around%the%world% and%the%first%project%will%roll%out%during%the%beginning%of%2011.

"We%are%proud%that%one%of%the%world's%leading%technology%companies%has%trusted%BTS%with%such% an%important%and%wideIreaching%initiative"%says%Henrik%Ekelund,%President%and%CEO%of%BTS%Group% AB.%"This%further%strengthens%BTS%position%as%one%of%the%strategic%players%helping%companies%in% the%global%technology%industry%to%evolve%and%change%in%a%globalized%economy%characterized%by% constant%change."

For!more!information,!please!contact;

Thomas!Ahlerup

Senior%Vice%President Investor%and%Corporate%Communications BTS%Group%AB Phone +46I8I5870%7002 Mobile +46I768%966%300 EImail thomas.ahlerup@bts.com

About!BTS!Group!AB

BTS%partners%with%leading%companies% to%accelerate%strategy%alignment%and%execution,%innovating%how%organizations%learn,%grow%and% improve.%BTS%is%the%world%leader%in customized%business%simulations%and%discoveryIbased%learning%solutions%that%enable%leading%corpoI rations%to%grow%and%become%successful%through%change%and%improvement%processes.

BTS%adds%value% to%its% clients% through% three% practice%areas:%Strategic%Alignment &%Business%Acumen,% Leadership &%Management, and% Sales%Force%Transformation.%%BTS%also%has strong%capabilities%in%Operational%Excellence%&%Project%Management%and%offer%an%innovative% Engage% for%Change%process.%BTS%has%more%than%260%highly%talented%employees%serving%more%than%400%clients%including%40%of%the%US% Fortune%100%companies%and%25%of%the%Global%Fortune%100%largest%corporations%in%the%world.%In%2009%BTS%revenues%exceeded%SEK%595% million.%Recent%selected%BTS%clients%include%AT&T,%Ericsson,%KimberlyIClark,%Nokia,%Sony,%Toyota,%Unilever%and%Xerox.

BTS%serves%its%clients%from%Stockholm,%Oslo,%Helsinki,%Brussels,%London,%Madrid,%Bilbao,%New%York,%Stamford,%Philadelphia,%Scottsdale,% San%Francisco,%Chicago,%Mexico%City,%Johannesburg,%Sydney,%Melbourne,%Singapore,%Bangkok,%Seoul,%Shanghai,%Taipei%and%Tokyo.

BTS%is%a%public%company%listed%on%the%NASDAQIOMX%Stockholm%and%trades%under%the%symbol%BTS%B.

For%more%information%please%visit%www.bts.com.