Betsson

Regulatory Filings • Dec 20, 2010

Press release

Betsson AB (Publ)

BETSSON ESTABLISHES SOFTWARE DEVELOPMENT IN INDIA

In line with Betsson's B2B-strategy for distant markets, Betsson has established a software development company in India which will develop software both for Betsson's current markets in Europe as well as for new ventures in Asia. This regional focus has already resulted in a contract with an Asian player and Betsson estimates that revenues from that contract will occur already during 2011.

"Betsson sees, outside our core markets in the Nordic countries, several markets with good potential. We want to establish ourselves through B2B collaboration with local partners. It is satisfying that our efforts in the B2B segment is paying off" says Pontus Lindwall, CEO Betsson.

For further information, please contact:

Pontus Lindwall, CEO and President Betsson AB (publ), phone: +46 (0)8 506 403 10 or +46 (0)708 27 51 55 or Pontus@betsson.com

BETSSON AB´S CORE BUSINESS CONSISTS OF INVESTING IN AND ADMINISTER HOLDINGS IN COMPANIES WITHIN THE GAMING BUSINESS. BETSSON AB OWNS BETSSON MALTA WHICH OPERATES GAMES TOWARDS END CUSTOMERS, VIA PARTNERS OR THE WEBSITES WWW.BETSSON.COM, WWW.CASINOEURO.COM AND WWW.CHERRYCASINO.COM. BETSSON MALTA OFFERS POKER, CASINO, BETTING EXCHANGE, SPORTS BETTING, LOTTERY, BINGO AND GAMES. THE CUSTOMERS MAINLY ORIGINATE FROM THE SCANDINAVIAN COUNTRIES AND OTHER PARTS OF EUROPE. BETSSON AB IS LISTED ON NASDAQ OMX NORDIC MID CAP LIST, (BETS).

MAIL AND VISITING	PHONE	REGISTERED OFFICE	E-MAIL	ORG. NO.
ADDRESS	FAX		IR WEBB SITE	VAT.REG.NO.
BETSSON AB (PUBL) REGERINGSGATAN 28, 111 53 STOCKHOLM, SVERIGE	+46 (0)8 506 403 00 +46 (0)8 735 57 44	STOCKHOLM	INFO@BETSSONAB. COM WWW.BETSSONAB.COM	556090-4251 SE556090425101