Betsson

Regulatory Filings • Dec 22, 2010

Press Release Betsson AB (Publ)

Betsson strikes B2B-deal and sells its Turkish client base

Betsson Business Solutions has, today, signed an agreement with Realm Entertainment of providing a complete gaming portal and the technical operation of it. Behind Realm stands a former partner of Betsson who has an extensive knowledge and experience of the industry. The agreement is for five years with an option for extension. The gaming portal includes Sportsbook, Poker, Casino etc, and is translated into Greek, English, Dutch, Turkish, German and Spanish.

At the same time, Betsson ceases to operate towards the Turkish market by selling its Turkish client base for MEUR 1.9 to the same party, Realm. Betsson believes that the sold client base will have improved possibilities for a positive development on the basis of a new gaming solution with an external party with licence on Malta having specialist knowledge of a number of markets.

Through this transaction, Betsson strengthens its position within B2B. The portal is based on Betsson's new platform which allows White-Labeling of Betsson's entire product range. Approval from the authorities and operational start up is expected during the first quarter of 2011.

"Betsson shows, once again, that we are leading in our field in terms of technology. With this new platform we can deliver a complete gaming portal including a Sportsbook of world-class quality to many potential clients, which is a part of our B2B-strategy," states Betsson's CEO and President, Pontus Lindwall.

For further information, contact:

Pontus Lindwall, CEO and President, telephone +46 (0)8 506 403 10 or +46 (0)708 27 51 55, pontus@betsson.com

BETSSON AB´S CORE BUSINESS CONSISTS OF INVESTING AND ADMINISTER COMPANIES WITHIN THE GAMING BUSINESS. BETSSON AB OWNS BETSSON MALTA WHICH OPERATES GAMES TOWARDS END CUSTOMERS, VIA PARTNERS OR THE WEBSITES WWW.BETSSON.COM, WWW.CASINOEURO.COM AND WWW.CHERRYCASINO.COM. BETSSON MALTA OFFERS POKER, CASINO, BETTING EXCHANGE, SPORTS BETTING, LOTTERY, BINGO AND GAMES. THE CUSTOMERS MAINLY ORIGINATE FROM THE SCANDINAVIAN COUNTRIES AND OTHER PARTS OF EUROPE. BETSSON AB IS LISTED ON NASDAQ OMX NORDIC MID CAP LIST, (BETS).

POST- OCH	TELEFON	STYRELSENS SÄTE	E-MAIL	ORG. NR.
BESÖKSADRESS	FAX		HEMSIDA	MOMS.REG.NR.
BETSSON AB (PUBL) REGERINGSGATAN 28	+46 (0)8 506 403 00 +46 (0)8 735 57 44	STOCKHOLM	INFO@BETSSONAB. COM WWW.BETSSONAB.COM	556090-4251 SE556090425101
111 53 STOCKHOLM, SVERIGE