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Eniro Group

Annual Report Feb 10, 2011

3156_10-k_2011-02-10_a5c6265e-5447-4325-970e-e2402eebcc10.pdf

Annual Report

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Eniro – Year-end report 2010

STOCKHOLM, FEBRUARY 10, 2011

Developments in the fourth quarter

  • Operating revenues amounted to SEK 1,482 M (1,966), an organic decline of 19 percent
  • EBITDA amounted to SEK 409 M (557)
  • Net income for the period amounted to SEK 148 M (182), including reversal of reserves related to tax expenses in Norway and one-off refinancing costs
  • A rights issue amounting to approximately SEK 2.4 bn after transaction costs was implemented
  • New loan agreements regarding financing through to the end of 2014

Developments in 2010

  • Operating revenues amounted to SEK 5,326 M (6,581), corresponding to an organic decline of 14 percent, which is in line with guidance to the stock market
  • EBITDA amounted to SEK 605 M (1,807), affected negatively by one-off effects of SEK -626 M as a result of divesting and restructuring operations in Finland
  • Net income was SEK -4,620 M (608), affected negatively by the impairment of intangible assets amounting to SEK -4,261 M, attributable mainly to the Norwegian operations
  • Operating cash flow amounted to SEK 151 M (1,153), including negative one-off effects related to the refinancing of SEK 256 M
  • Net debt at December 31, 2010 was SEK 3,951 M (6,645)
  • The Board of Directors will propose no dividend for 2010
  • Unchanged forecast: For 2011, a single-digit organic revenue decline is expected. A turn around to organic revenue growth is expected in 2012.
SEK M 2010 2009 2010 2009
Oct-Dec Oct-Dec % Jan-Dec Jan-Dec %
Operating revenues 1 482 1 966 -25 5 326 6 581 -19
Directories Scandinavia 1 033 1 387 -26 3 713 4 686 -21
Voice Scandinavia 155 174 -11 677 712 -
5
Finland/Poland 294 405 -27 936 1 183 -21
EBITDA 409 557 605 1 807
Directories Scandinavia 288 478 941 1 486
Voice Scandinavia 61 22 274 195
Finland/Poland 81 88 -498 129
Other -21 -31 -112 -
3
EBITDA M
argin %
27,6 28,3 11,4 27,5
Adjusted EBITDA 451 610 1 266 1 852
Adjusted EBITDA M
argin %
30,4 31,0 23,8 28,1
EBIT 279 341 -4 176 692
Earnings before tax -65 240 -4 739 232
Net Income 148 182 -4 620 608
Net income per share, SEK 5,85 11,18 -248,43 59,05
Operating Cash flow
, SEK M
-162 591 151 1 153
Total operating cost 1 114 1 416 -21 4 208 4 901 -14
Interest bearing Net Debt SEK M 3 951 6 645 -41 3 951 6 645 -41
Net debt /EBITDA adjusted for
other items affecting comparability, times 3,3 3,9 3,3 3,9

Johan Lindgren, President and CEO of Eniro, commented

2010 was a difficult year for Eniro. Operating revenues declined organically by 14 percent, which matched our forecast, but was nonetheless the worst performance ever for Eniro over a 12-month period. The revenue decline was due to the transformation from print to online, where the change rate has been too low, which has led to weak sales efficiency. The merger of the sales forces at the beginning of the year resulted in a loss of pace in Swedish sales, which resulted in a substantial drop in revenues during the second half of the year.

The revenue decline was offset partially by cost reductions, which for the full year amounted to SEK 435 M, exceeding our expectations. Work is under way to align the number of employees and consultants to the scope of operations and the pace of product development activities has been dampened. EBITDA was weak for the year due to lower revenues and the negative one-off effects of divestment and restructuring of the Finnish operations.

The rate of activity in the company was high during the fourth quarter. To resolve long-term financing issues, a rights issue amounting to approximately SEK 2.5 bn was carried out, in which existing shareholders and external guarantors participated. We view it as positive that the guarantee consortium comprising the company's banks did not need to participate in the issue. The issue amount is being used to reduce net debt and we have loan agreements that secure the company's financing through the end of 2014. Concurrently, a review of the organization was carried out to increase the focus on sales with stated revenues responsibilities, to enhance the efficiency of product development and the delivery organization and to supplement the finance function.

With around 40 percent of the revenues for 2011 sold during the preceding year, we are now focusing all efforts on reversing the negative revenue trend. We are working to improve sales efficiency and will also increase the product offering. New versions of eniro.se and gulesider.no featuring product search functionality to facilitate a broader customer offering and new advertising formats began to be marketed and sold in January 2011. Since the launch, the use of our new services has increased sharply, both on the Internet and via mobiles.

Through its unique database, diversified customer base, large sales force and user-friendly search functions, Eniro is well positioned to capitalize on opportunities in the growing search market. Sales starts for the new search services in Sweden and Norway have been problem-free and we have experienced a favorable customer response. Based on the positive sales starts, we have noted a leveling-off of the negative order trend, indicating that the actions we are now implementing will gain effect in the form of a single-digit rate of decline in revenues during the second half of the year.

Eniro's outlook remains unchanged. For 2011, a single-digit organic revenue decline is expected. A turn around to organic revenue growth is expected in 2012.

For 2011, we have identified potentials for continued cost alignments. The total cost reduction during 2011 is expected to be SEK 200 M below the cost base in 2010, excluding the effects of divestment and restructuring of operations in Finland. The cost base is estimated to be reduced by an additional SEK 200 M during 2012.

Johan Lindgren,

President and CEO

Group summary

Fourth Quarter

Operating revenues during the quarter declined 25 percent compared with the fourth quarter of 2009, corresponding to an organic decline of 19 percent. The organic decline in operating revenues was 25 percent for Directory Scandinavia, 10 percent for Voice Scandinavia and 1 percent for Finland/Poland.

EBITDA for the quarter amounted to SEK 409 M (557) and the EBITDA margin was 28 percent (28).

Adjusted EDITDA amounted to SEK 451 M (610) and the adjusted EBITDA margin was 30 percent (31).

Full-year 2010

Operating revenues for 2010 declined 19 percent compared with 2009, which taking into account currency effects and divested operations corresponds to an organic decline of 14 percent. The revenue decline was due mainly to weak demand for printed directories, heavy competition and weak order intake at the beginning of 2010.

A new sales concept was initiated early in the year in Sweden and Norway that involved package sales of printed directories and online services. As a result of this change, all Swedish and Norwegian customers are visible and searchable in both channels. Concurrently, the previously separated sales forces for offline and online were merged with the aim of improving customer satisfaction. Problems with the merger resulted in low sales efficiency and a delay in sales in the Swedish market. The low sales during the first half year resulted in weak operating revenues during the second half of the year because the average time from the moment of sale to revenue recognition is about six months.

Eniro divested or terminated all offline and online operations in Finland during the year, with a negative income effect of SEK -626 M, predominately related to goodwill. Eniro remains active within Voice in Finland, operations that generated sales in 2010 of SEK 291 M and comprise directory assistance and call-centers, that handle both incoming and outgoing calls, meaning services for customer support and telemarketing.

Efficiency-enhancement efforts continued as planned and total operating costs for 2010 were SEK 435 M lower compared with 2009, excluding currency effects and adjusted for divestments in Finland. Total operating costs for 2010 amounted to SEK 4,208 M. The number of employees declined during the year by 1,065 (of which 392 related to the divestment of the Finnish operations), and totaled 3,929 at year-end.

In September, Johan Lindgren took office as President and CEO of Eniro. A review of the organization was carried out to increase the focus on sales and further improve the efficiency of product development and the delivery organization as well as to supplement the finance function.

A new version of eniro.se with product search was launched in Sweden in September 2010 and in January 2011 a new version of gulesider.no was launched in Norway with the same functionality. Consequently, Eniro took a major step toward the vision of being ―best at local search.‖ The new search services facilitate a broadened customer offering and new advertisement formats, with a sales start in January 2011. The yellow search results on eniro.se have increased 40 percent since the launch (measured based on number of pages viewed) and the response from customers has been positive.

In order to secure a long-term sustainable capital structure, the Board of Directors resolved on October 28, 2010 to implement an approximately SEK 2.5 bn rights issue. The General Meeting on November 26 approved the Board proposal and the subscription period for the issue was from December 3 through December 17, 2010. The capital acquired amounted to approximately SEK 2.4 bn after transaction costs, most of which was received prior to yearend and was used to reduce the company's net debt. A new loan agreement was signed with lending banks regarding financing through the end of 2014.

EBITDA declined to SEK 605 M (1,807) due to weak revenues and negative effects of divestment and restructuring totaling SEK -661 M.

Adjusted EBITDA, excluding restructuring costs and other items affecting comparability, amounted to SEK 1,266 M (1,852), a decline of 32 percent, due to lower revenues despite the efficiency enhancement measures implemented.

The adjusted EBITDA margin was 24 percent (28).

Profitability declined for Directory Scandinavia, while cost savings resulted in a marginal improvement for Scandinavia Voice. Finland/Poland also noted an improved margin following the divestment and termination of unprofitable Finnish operations.

The Group's net debt, expressed as interest-bearing net debt in relation to EBITDA, adjusted for other items affecting comparability, improved at December 31, 2010 to 3.3 (3.9).

Revised future expectations for cash flow and an increased financial risk resulted in impairments of SEK 4,264 M during 2010, attributable primarily to intangible assets in the Norwegian operations.

.

Operating Revenues

SEK M 2010 2009 2010 2009
Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Directories Scandinavia 1 033 1 387 3 713 4 686
Voice Scandinavia 155 174 677 712
Finland/Poland 294 405 936 1 183
Other - - - -
Total 1 482 1 966 5 326 6 581

Revenue by category *)

SEK M 2010 2009 2010 2009
Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Deferral method 490 562 1 908 2 074
Publication method 417 645 1 386 2 087
Total Directory Database services 907 1 207 3 294 4 161
Media products 49 54 173 168
Other products 77 126 246 357
Total Directories Scandinavia 1 033 1 387 3 713 4 686
Voice Scandinavia 155 174 677 712
Finland/Poland 294 405 936 1 183
Total 1 482 1 966 5 326 6 581
*) see heading "Other information" regarding revenue distribution betw een deferral and publication method

EBITDA

SEK M 2010 2009 2010 2009
Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Directories Scandinavia 288 478 941 1 486
Voice Scandinavia 61 22 274 195
Finland/Poland 81 88 -498 129
Other -21 -31 -112 -
3
Total EBITDA 409 557 605 1 807
of which items affecting comparability
Restructuring cost -22 -53 -80 -147
Other items affecting comparability -20 0 -581 102
Total adjusted EBITDA 451 610 1 266 1 852

EBITDA margin

% 2010 2009 2010 2009
Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Directories Scandinavia 27,9 34,5 25,3 31,7
Voice Scandinavia 39,4 12,6 40,5 27,4
Finland/Poland 27,6 21,7 -53,2 10,9
Other - - - -
EBITDA margin Total 27,6 28,3 11,4 27,5
Adjusted EBITDA margin Total 30,4 31,0 23,8 28,1
Group Q1-2010 Q2-2010 Q3-2010 Q4-2010 YTD Q4-2010
% SEK M % SEK M % MSEK % SEK M % MSEK
2009 1 442 1 673 1 500 1966 6 581
Organic Growth -7 -104 -13 -209 -17 -226 -19 -366 -14 -905
where of:
Directories Scandinavia -10 -97 -15 -169 -20 -185 -25 -347 -18 -798
Voice Scandinavia -4 -
6
-2 -
4
-3 -
5
-10 -18 -5 -33
Finland & Poland -1 -
1
-12 -35 -17 -35 -1 -
3
-10 -74
Currency effect -2 -30 -3 -48 -3 -42 -4 -44 -2 -164
Acquisitions/Divestments/Other -1 -20 -2 -17 -2 -30 -7 -129 -3 -196
Changed Publication -2 -22 3 43 -4 -66 3 56 0 1
1
2010 -12 1 267 -14 1 442 -24 1 135 -25 1482 -19 5 326

Directories Scandinavia

The segment Directories Scandinavia includes all search services in the distribution channels online, directory and mobile in Sweden, Norway and Denmark including brands such as eniro.se, Gula Sidorna, Din Del, Gule Sider, kvasir.no, krak.dk, eniro.dk, Mostrup Grøne Vejviser and Den Røde Lokalbog.

The total market in Sweden, Norway and Denmark is growing while concurrently the use of directories is declining. According to BIA/Kelsey, the search markets in Sweden, Norway and Denmark are expected to show annual growth rates of 5, 7 and 3 percent, respectively during the period 2009-2014.

Fourth quarter

Operating revenues for Directories Scandinavia amounted to SEK 1,033 M (1,387) during the quarter, down 26 percent, corresponding to an organic decline of 25 percent. In Sweden, the comparison with the year-earlier period was affected by the final issue of the printed Emfas directory with revenues of about SEK 40 M during the fourth quarter of 2009.

EBITDA for Directories Scandinavia declined to SEK 288 M (478) due to lower revenues in all markets.

In September, a new version of eniro.se with product search was launched through which Eniro took a major step closer to the vision of being the ―best at local search.‖ For customers, this change meant more specific searchability, resulting in more contacts and business. In October, the service was introduced as a mobile application for iPhone and Android as well as an adapted service for the mobile Internet. Users now easier find those companies that offer the products or service they seek. After the launch, the yellow search results on eniro.se have increased by 40 percent (measured in terms of page impressions).

A new version of gulesider.no with product search was launched in January 2011. Precisely as in Sweden, the service is available as a mobile application for iPhone and Android as well as an adapted service for the mobile Internet.

Eniro Upphandling Offentlig, Oreo, active in public sector procurement, was divested during the quarter, resulting in a capital loss of SEK 4 M.

Full-year 2010

Operating revenues for Directories Scandinavia amounted to SEK 3,713 M (4,686), an organic decline of 18 percent. Revenues categorized according to the deferral method, calculated as the share of total revenues from Directory Database services, amounted to 58 percent.

Revenues reported in accordance with the deferral method declined 8 percent, while revenues characterized according to the ―publication method‖ fell 34 percent compared with the preceding year. The decline from the deferral method can be explained by the sharp fall in online revenues from local brands (Din Del and Ditt Distrikt) and Kvasir, as well as a decline in order intake during the first half of the year. However, the trend is that existing customers are investing relatively more in online services in all markets.

Operating revenues in the Swedish market declined organically by 22 percent. The revenue decline was due to weakening demand for printed directories as well as to the new sales concept and the low sales efficiency. The number of Swedish advertisers declined by 13 percent and it was primarily small companies that discontinued their relations with Eniro. It can be noted that 70 percent of the customers that previously solely purchased space in printed products are investing in new combined offerings.

Operating revenues in the Norwegian market declined 13 percent organically due to the continued decline in printed directories and weak development for Kvasir.

In Denmark, sales declined organically by 16 percent due to lower demand for printed directories and weak online sales. The Danish operations were reorganized and had their efficiency increased during the year.

EBITDA for Directories Scandinavia amounted to SEK 941 M (1,486), including a positive one-off effect of net SEK 45 M from capital loss and reduction of debt on a conditional purchase consideration, related to the divestment of Oreo.

Restructuring costs during the year amounted to SEK 55 M (93) and mainly comprised costs resulting from the reorganization in Sweden.

Directories Scandinavia

SEK M 2010 2009 2010 2009
Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Operating revenues 1 033 1 387 3 713 4 686
Sw
eden
519 781 1 690 2 173
Norw
ay
323 392 1 427 1 732
Denmark 191 214 596 781
EBITDA 288 478 941 1 486
EBITDA margin, % 27,9 34,5 25,3 31,7
of which items affecting comparability
Restructuring cost -22 -33 -55 -93
Other items affecting comparability -
4
- 45 -
Total adjusted EBITDA 314 511 951 1 579
EBITDA margin, % 30,4 36,8 25,6 33,7
Directories Scandinavia Q1-2010 Q2-2010 Q3-2010 Q4-2010 YTD Q4-2010
% SEK M % SEK M % MSEK % SEK M % MSEK
2009 1 050 1 161 1 088 1387 4 686
Organic Growth -10 -97 -15 -169 -20 -185 -25 -346 -18 -798
where of:
Sweden -10 -39 -19 -100 -18 -81 -32 -251 -22 -471
Norway -10 -43 -8 -39 -21 -70 -15 -63 -13 -215
Denmark -11 -16 -18 -29 -21 -37 -14 -31 -16 -113
Currency effect -1 -15 -2 -21 -2 -24 -4 -55 -2 -115
Acquisitions/Divestments/Other -2 -20 -2 -17 -2 -22 -1 -10 -1 -69
Changed Publication -2 -22 4 41 -6 -67 4 57 0 9
2010 -15 897 -14 995 -28 788 -26 1033 -21 3 713
Directories Scandinavia Q1-2010 Q2-2010 Q3-2010 Q4-2010 YTD Q4-2010
% SEK M % MSEK % MSEK % SEK M % MSEK
2009 1 050 1 161 1 088 1387 4 686
Organic Growth -10 -97 -15 -169 -20 -185 -25 -346 -18 -798
where of:
Deferral -1 -4 -10 -50 -8 -39 -13 -71 -8 -164
Publication -22 -93 -23 -130 -39 -145 -40 -276 -32 -644
Media products 0 1 8 11 -1 -
2
0 0 2 1
0
Currency effect -1 -15 -2 -21 -2 -24 -4 -55 -2 -115
Acquisitions/Divestments/Other -2 -20 -2 -17 -2 -22 -1 -10 -1 -69
Changed Publication -2 -22 4 41 -6 -67 4 57 0 9
2010 -15 897 -14 995 -28 788 -26 1033 -21 3 713

Voice Scandinavia

The segment Voice Scandinavia comprises voice services in Sweden and Norway including the brands Eniro 118 118 and 1880.

The market for personal search services is undergoing major changes. Competition is increasing and demand for traditional voice services is declining, while the trend towards more advanced personal search services is positive. Eniro is working to further develop its Voice services in order to provide a personal search service that stimulates greater usage, and is actively working on price models.

Fourth quarter

Voice Scandinavia's operating revenues amounted to SEK 155 M (174), down 11 percent, corresponding to an organic decline of 10 percent.

EBITDA for Voice Scandinavia rose to SEK 61 M (22), due to lower costs compared with previous year.

Full-year 2010

Operating revenues in Voice Scandinavia amounted to SEK 677 M (712), down 5 percent, corresponding to an organic decline of 5 percent.

EBITDA improved to SEK 274 M (195). The EBITDA margin rose to 41 percent (27) as a result of the cost savings measures implemented during late 2009 when, among other actions, a number of directory assistance operations locations were closed down.

Restructuring costs for the year amounted to SEK 1 M (36).

Voice Scandinavia

SEK M 2010 2009 2010 2009
Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Operating revenues 155 174 677 712
Sw
eden
127 141 547 583
Norw
ay
28 33 130 129
EBITDA 61 22 274 195
EBITDA margin, % 39,4 12,6 40,5 27,4
of which items affecting comparability
Restructuring cost 0 -18 -
1
-36
Other items affecting comparability - - - -
Total adjusted EBITDA 61 40 275 231
EBITDA margin, % 39,4 23,0 40,6 32,4
Voice Scandinavia Q1-2010 Q2-2010 Q3-2010 Q4-2010 YTD Q4-2010
% SEK M % SEK M % MSEK % SEK M % MSEK
2009 169 188 181 174 712
Organic Growth -4 -6 -2 -
4
-3 -
5
-10 -18 -5 -33
where of:
Sweden -4 -6 -5 -
7
-5 -
9
-10 -15 -6 -37
Norway 1 0 9 3 9 2 -2 0 4 5
Currency effect 0 0 0 0 0 0 -1 -
3
0 -3
Acquisitions/Divestments/Other 0 0 0 0 0 0 0 0 0 0
2010 -3 163 -2 183 -3 176 -11 155 -5 677

Finland/Polen

The segment Finland/Poland comprises Voice operations in Finland and offline and online operations in Poland. The major brand in Poland is Panorama Firm.

Eniro's offline and online Finnish operations were divested or terminated during 2010 since they failed to achieve the desired market position and did not demonstrate sustained profitability.

During the second quarter, Eniro divested its holding in Finland's largest online community, Suomi24 (S24). In the third quarter, Eniro divested certain assets within the offline and online operations of Eniro Finland Oy to Fonecta Ltd, the databases for Helsinki and Pirkanmaa as well as the business-to-consumer online services, including the domain name www.eniro.fi. During the fourth quarter, the businessto-business search service Yritystele was sold to Bisnode and the local telephone directories, ETD, were shut down.

As a result of these measures, Eniro is now solely focused on Voice in Finland. This operation comprises directory assistance and call centers, which handle both customer service and telemarketing services. During 2010, this operations generated revenues of SEK 291M.

Eniro holds a strong position in printed products in Poland, and also has an online presence. However, the market for online services in Poland is not as developed as in the Scandinavian countries, in part due to lower Internet usage.

Fourth quarter

Operating revenues in Finland/Poland amounted to SEK 294 M (405), down 27 percent, corresponding to an organic decline of 1 percent. Operating revenues for Poland declined organically by 14 percent.

EBITDA for Finland/Poland amounted toSEK 81 M (88).

EBITDA margin amounted to 28 percent (22) and the improvement was attributable to divestments and shutdowns of the unprofitable Finnish operations.

The net from the divestment of Yritystele and the shutdown of the ETYD local directories carried out during the quarter amounted to a loss of SEK 16 M and was recognized among items affecting comparability.

Full-year 2010

Operating revenues amounted to SEK 936 M (1,183), down 21 percent, corresponding to an organic decline of 10 percent. Operating revenues in Poland declined organically by 13 percent due to weakening demand for printed directories.

EBITDA for the Finland/Poland business area amounted to SEK -498 M (129) and included the negative earnings effect of SEK 626 M from the divestment of operations in Finland.

Finland/Poland

SEK M 2010 2009 2010 2009
Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Operating revenues 294 405 936 1 183
Finland 104 174 571 752
of which directories Finland 34 90 280 406
Poland 190 231 365 431
EBITDA 81 88 -498 129
of which directories Finland -
5
-40 -609 -55
EBITDA margin, % 27,6 21,7 -53,2 10,9
of which items affecting comparability
Restructuring cost - 0 - -16
Other items affecting comparability -16 - -626 -
Total adjusted EBITDA 97 88 128 145
of which directories Finland 11 -40 17 -46
adjusted EBITDA margin, % 33,0 21,7 13,7 12,3
Finland & Poland Q1-2010 Q2-2010 Q3-2010 Q4-2010 YTD Q4-2010
% SEK M % SEK M % MSEK % SEK M % MSEK
2009 223 324 231 405 1 183
Organic Growth -1 -1 -12 -35 -17 -35 -1 -
3
-10 -74
where of:
Finland -7 -12 -13 -30 -5 -
6
3
4
28 -6 -20
Poland 2
4
1
1
-6 -
4
-33 -30 -14 -32 -13 -55
Currency effect -7 -15 -8 -27 -8 -18 3 13 -4 -47
Acquisitions/Divestments/Other 0 0 0 0 3 7 -33 -135 -11 -128
Changed Publication 0 0 -1 -
2
0 0 0 0 0 -2
2010 -7 207 -18 264 -26 171 -27 294 -21 936

Financial position and cash flow full-year

Operating result for the full year amounted to SEK -4,176 M (692), including impairments of intangible assets of SEK 4,261 M, of which SEK 3,652 M was due to operations in Norway.

For 2010, net financial items amounted to an expense of SEK 563 M (460) and were positively affected by lower interest-bearing liabilities. Net financial items were adversely affected in the fourth quarter by the one-off effects resulting from the new financing entered into on November 30, 2010. These one-off expenses of SEK 293 M included the recognition of capitalized borrowing expenses of SEK 46 M for earlier financing, a capital loss of SEK 197 M on the closing of currency and interest-rate swaps and a waiver fee of SEK 50 M.

The result before tax was SEK -4,739 M (232) for 2010.

Taxes

For full-year 2010, Eniro recognized tax costs of a positive SEK 119 M (compared with a positive SEK 376 M in 2009, including the valuation of the German carryforwards).

In November 2010, Eniro received the final ruling from the Norwegian tax authority, as a result of which the tax costs for the period 2001-2005 in the subsidiary Findexa Norway A/S (acquired by Eniro in 2005) were increased by approximately SEK 105 M, plus interest expense of SEK 3 M. Following the ruling, Eniro could reduce its reserve allocation made in the second quarter of 2010, which resulted in a reduced tax cost of approximately SEK 150 M and reduced interest expenses of about SEK 20 M in the fourth quarter. Payment of the additional tax and interest occurred in January 2011.

The liquidation of the German company Eniro Windhager GmbH was finalized in June 2010 and Eniro will be able to use loss carryforwards in Sweden to offset Eniro's profits in Sweden during 2010. As a result, Eniro is not expected to pay any income taxes in Sweden in the years ahead.

The underlying tax rate for 2010 was 16 percent (16).

Earnings per share

Net income per share amounted to SEK – 248.43 (59.05) for the full-year 2010.

Financial position and cash flow

Operating cash flow declined to SEK 151 M (1,153). Higher tax payments and one-off effects of refinancing affected the operating cash flow negatively as well as lower EBITDA.

During December 2010, Eniro received most of the payment for the rights issue of approximately SEK 2.4 bn. The amount was used to reduce loan debt.

The Group's interest-bearing net debt amounted to SEK 3,951 M on December 31, 2010, down SEK 2,694 M (41 percent) compared with December 2009.

On December 31, 2010, outstanding debt under existing credit facilities amounted to NOK 1,978 M, EUR 80 M, DKK 400 M and SEK 728 M.

Of this facility, NOK 1,350 M and SEK 360 M is hedged at a fixed interest rate until August 2012, corresponding to approximately 45 percent of the outstanding debt.

At the end of December 2010, Eniro had an unutilized credit facility of SEK 300 M. Cash and cash equivalents and unutilized credit facilities amounted to about SEK 750 M.

The Group's indebtedness, expressed as interest-bearing net debt in relation to EBITDA, excluding other items affecting comparability, was affected positively by the rights issue during the fourth quarter of 2010 and amounted at the end of December 2010 to 3.3 at the end of the period, compared with 3.9 on December 31, 2009.

On November 30, 2010, Eniro concluded an agreement with lending banks regarding the company's financing until the end of 2014. Refinancing of existing credit facilities was carried out on January 13, 2011. The terms of the new credit facility are summarized below. For more detailed information see pages 125-126 in the rights issue prospectus from December 1, 2010.

The facility matures on November 30, 2014, with the possibility of advanced amortization without additional costs. At the refinancing on January 13, 2011, the facility amounted to SEK 4,830 M, of which SEK 300 M was an unutilized credit facility. The facility comprises NOK 1,516 M, DKK 81 M and the balance in SEK.

Planned yearly amortization (paid semi-annually) amounts to SEK 200 M in 2011, SEK 300 M in 2012, SEK 400 M in 2013 and SEK 250 M in 2014. In addition, a facility of SEK 197 M matures during 2012.

No dividend can be considered as long as interest-bearing net debt in relation to EBITDA is more than 3.0. The loan is secured by shares pledged in all significant subsidiaries. In addition, other security in the form of such assets as brands, IP rights and internal loans were pledged.

The following covenants exist:

  • Cash flow/interest and amortization
  • EBITDA/net interest expense
  • Interest-bearing net debt/EBITDA
  • Investments may not exceed a specified amount per year

In relation to Eniro's financial plans there is headroom of about 20 percent in relation to the above covenants.

The interest margins are calculated based on the debt applicable at each point in time according to the table below.

Greater than or equal to 4.00:1 5.50
Less than 4.00:1 but greater than or equal to 3.00:1 4.50
Less than 3.00:1 but greater than or equal to 2.00:1 3.75
Less than 2.00:1 3.00

Investments

During full-year 2010, Eniro's net investments in business operations, including online investments, amounted to about SEK 221 M (249).

Holdings of treasury shares

At December 31, 2010, Eniro held 218,480 treasury shares. These shares will be retained for use in the share-saving program. The average treasury share holding during the quarter was 218,480.

Analysis of interest bearing net debt

Interest-bearing net debt / EBITDA Margin %
Greater than or equal to 4.00:1 5.50 During full-year 2010, Eniro's net investments in business
Less than 4.00:1 but greater than or equal to 3.00:1 4.50 operations, including online investments, amounted to about
3.75
SEK 221 M (249).
3.00
Less than 3.00:1 but greater than or equal to 2.00:1
Less than 2.00:1
Since parts of earlier interest-rate swaps entered into in 2007
(NOK 1,350 M and SEK 360 M) remain valid, this affects the
base interest rate on which interest is calculated. At the start
of the new credit facility, this base interest rate was about 3.5
percent.
Holdings of treasury shares
quarter was 218,480.
At December 31, 2010, Eniro held 218,480 treasury shares.
These shares will be retained for use in the share-saving
program. The average treasury share holding during the
Analysis of interest bearing net debt
------- 3 months -------- ------- 12 months -------
2010 2009 2010 2009
SEK M Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Opening balance -6 138 -7 071 -6 645 -9 948
Operating cash flow -162 591 151 1 153
Acquisitions and divestments -11 -37 26 -50
Share issue 2 389 -23 2 389 2 343
Translation difference and other changes -29 -105 128 -143
Closing balance -3 951 -6 645 -3 951 -6 645
Net debt /EBITDA adjusted for other
items affecting comparability, times
3,3 3,9 3,3 3,9
Other
information
Unchanged market outlook for 2011 and 2012
Full time employees end of period
Operating revenues 2010 2009
Dec. 31 Dec. 31
For 2011 the company expects a single-digit organic Sw
eden
1 334 1 625
revenue decline, reflecting the current order intake levels as
well as positive impact from improved market conditions and
Norw
ay
Denmark
799
377
914
433
increased sales efficiency. A turn around to organic revenue Finland 381 783
growth is expected in 2012. Poland 1 038 1 239
Totalt 3 929 4 994
Costs President and Group management
The total net cost reduction in 2011 is expected to be SEK
200 M compared to the cost base in 2010, excluding the
effects from the divestments and restructuring of the online
and offline operations in Finland. In 2012, total costs are
estimated to be SEK 200 M lower compared to the total
costs in 2011.
On September 6, 2010, Eniro's Board appointed Johan
Lindgren Group CEO and President of Eniro AB. Johan
Lindgren assumed his position with immediate effect and
the former president, Jesper Kärrbrink, resigned.
A new organization and Group management were
Capital structure presented in November with the aim of increasing the focus
The target is a net debt in relation to EBITDA not exceeding
a multiple of three.
development and the delivery organization and
supplementing the finance function.
on sales, further enhancing the efficiency of product
Dividend Eniro's Group management comprises the President and
Priority will be assigned to the reduction of net debt in
accordance with the net debt/EBITDA target.
Senior Vice President Group Controlling and CEO, Executive Vice President and Senior Vice President
Group Products & Services, Senior Vice President Group
Sales Development, Senior Vice President Service Delivery,
Employees Transformation, President of Eniro Sweden, President of
On December 31, 2010, the number of full-time employees
was 3,929, compared with 4,994 at December 31, 2009.
The number of employees by country is presented in the
and Human Resources Director. Eniro Norway, President of Eniro Denmark, President of
Eniro Poland, CFO, Corporate Communications Director
table below. Mattias Lundqvist is the newly appointed acting CFO and
Annica Elmehagen is new Corporate Communications
Director. Effective February 1, 2011, Mattias Wedar is CEO

Other information

Unchanged market outlook for 2011 and 2012

Operating revenues

Costs

Capital structure

Dividend

Employees

Full time employees end of period

2010 2009
Dec. 31 Dec. 31
Sw
eden
1 334 1 625
Norw
ay
799 914
Denmark 377 433
Finland 381 783
Poland 1 038 1 239
Totalt 3 929 4 994

President and Group management

of Eniro Sweden and Stefan Kercza is CEO of Eniro Denmark. Human Resources Director Charlotta Wikström has announced she is leaving Eniro but will remain with the company until a replacement has been appointed.

Accounting policies from 2010

This year-end report was prepared in accordance with the International Financial Reporting Standards (IFRS), as recognized by the European Union (EU). The structure of the year-end report complies with IAS 34 Interim Financial Reporting.

The following standards, amendments and interpretations of existing standards have been published and are mandatory for fiscal years beginning on or after January 1, 2010 but have not been applied in advance.

-IAS 27 (Amendment), Consolidated and Separate Financial Statements (effective July 1, 2009).

The amendment requires that results relating to minority shareholders should always reflect the minority shareholders' proportionate interest, even if the minority interest is negative. The amendment will affect the reporting of future transactions with non-controlling interests from January 1, 2010.

-IFRS 3 (Amendment), Business Combinations (effective July 1, 2009). The amendment applies to acquisitions after the effective date and stipulates changes in recognition of future acquisitions. For example, all payments for acquiring businesses are to be recognized at fair value on the date of acquisition. Adjustments to the initial purchase value are recognized in profit or loss. All transaction costs concerning the acquisition are expensed. The amendment will not affect previous acquisitions but will affect the recognition of future transactions as of January 1, 2010.

  • IAS 38 (Amendment), Intangible Assets. The amendment is part of the IASB's annual improvements project. The Group will apply the amendment from the date IFRS 3 is adopted. The amendment clarifies guidance in measuring the fair value of an intangible asset acquired in a business combination. The amendment will not result in a material impact on the Group's profit or loss.

A more detailed description of the accounting policies applied by Eniro is presented in the 2009 Annual Report.

Revenue distribution for combination packages

As of 2010, a joint sales force sells combination packages that include all of Eniro's distribution channels. This is a difference compared with previous years when separate sales forces sold online and printed products, respectively, and where only a small portion of sales (basic listing) in Sweden and Norway was sold as a bundled product. Sales of the new combination packages began in February 2010 in Sweden and Norway and will gradually comprise a greater share of the Group's sales.

The Eniro Group has two main principles for revenue recognition. Revenues attributable to Internet services (online) are distributed over the period during which the service is provided, normally 12 months (deferral method). Revenues from Directories (offline) are recognized when the directory is published (publication method). Revenues from the combined packages will be distributed according to the revenue-recognition principles based on the value of commercial use either derived from price lists or customer surveys. The outcome of the two revenue recognition methods is reported quarterly from the first quarter of 2010 and is dependent on the value of the composition of the packages.

Publication dates

Revenues from the sale of printed directories are recognized when the various directories are published. Changes in planned publication dates can thus affect comparisons. In comparing 2009 and 2010, the total effect of changed publication dates was SEK 11 M for 2010.

Revenue effect of moved publication 2010 versus 2009

Group
MSEK Q1 Q2 Q3 Q4 YTD Q4-2010
Sw
eden
8 6 -4 -10 0
Norw
ay
0 29 -60 31 0
Denmark -30 6 -2 35 9
Finland 0 2 0 0 2
Poland 0 0 0 0 0
Total effect -22 43 -66 56 11

Risks and uncertainties

Eniro has an annual process for conducting risk analysis, Enterprise Risk Management, which includes all parts of the business. Eniro strives to efficiently identify, evaluate and manage risks within the dimensions industry and market risks, commercial risks, operational risks, financial risks, compliance risks linked to laws and regulations and financial reporting risks.

See the rights issue prospectus from December 1, 2010 pages12-23 for a detailed description of some of the factors that may affect Eniro's business, financial position and net income. The principal risks and uncertainties facing the Group 2011 are the impact of the economy on demand, ability to broaden product offerings and increase sales efficiency and alignment with the cost base.

Nomination Committee

Following a resolution by the 2010 Annual General Meeting (AGM), a Nomination Committee was appointed ahead of the 2011 AGM. As a result of the ownership change after the new issue of shares, the composition of the original Nomination Committee was change in January 2011.

The Nomination Committee for the 2011 AGM consists of Maria Wikström (Länsförsäkringar Fondförvaltning AB), Erik Sjöström (Skandia Liv), Peter Rudman, Chairman of the committee (Nordea Funds), Hans Ek (SEB Funds) and Lars Berg, Chairman of the Eniro Board.

Lars Berg has declined re-election as chairman of Eniro's Board of Directors.On January 31, 2011, Eniro's Nomination Committee announced that Lars-Johan Jarnheimer will be proposed as new Chairman of the Board at the 2011 AGM.

Shareholders wishing to submit proposals to the Committee can do so by e-mail to: [email protected] on February 20, 2011 at the latest.

Annual General Meeting 2011

The date for the Annual General Meeting has been changed. The 2011 Annual General Meeting will be held on April 29, 2011 at 3:00 p.m. at Berns Salonger (Kammarsalen), Berzeli Park, Stockholm. The 2010 Annual Report is expected to be available in the end of March and will be published on Eniro's website www.eniro.com. Shareholders desiring a printed version of the Annual Report are asked to contact Eniro's information department by dialing +46 (0)8-553 310 00 or by e-mailing [email protected].

Proposed dividend

The Board of Directors will propose no dividend at the 2011 Annual General Meeting. The reason for not issuing a dividend is a negative net income in 2010 due to impairments and the restriction in the new credit facility. This is in line with the company's goal of a reduction of net debt in accordance with the net debt/EBITDA target.

Events after the end of the reporting period

Refinancing of existing credit facilities was carried out on January 13, 2011.

The rights issue implemented at the end of 2010 resulted in the number of shares rising significantly. To achieve a more appropriate number of shares in the company and to improve transparency regarding pricing of the shares, a 50 to-1 reverse split was carried out in January 2011.

The reverse split was approved at an Extraordinary General Meeting held on November 26, 2010. As authorized by the General Meeting, the Board set the record date at January 27, 2011.

Stockholm, February 10, 2011

Johan Lindgren President and CEO

For further information, please contact:

Johan Lindgren, President and CEO Tel: +46 8-553 310 01

Mattias Lundqvist, Acting CFO Tel: +46 70-555 14 90

Lena Schattauer, Acting Head of IR Tel: +46 70-595 51 00

Eniro AB (publ) SE-169 87 Stockholm Corp. reg. no. 556588-0936

www.eniro.com

Financial calendar 2011

The dates for the Annual General Meeting 2011 and for the publication of the interim report for the first quarter 2011 have been changed to the dates below.

Annual General Meeting 2011 April 29, 2011
Interim report Jan-March 2011 April 29, 2011
Interim report Jan-June 2011 July 15, 2011
Interim report Jan-Sept 2011 October 27, 2011
Consolidated Income Statement
-------------------------------
------- 3 months -------- ------- 12 months -------
2010 2009 2010 2009
SEK M Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Operating revenues:
Gross operating revenues 1 491 1 984 5 359 6 633
Advertising tax -
9
-18 -33 -52
Operating revenues 1 482 1 966 5 326 6 581
Costs:
Production costs -424 -639 -1 582 -2 018
Sales costs -414 -521 -1 644 -1 872
Marketing costs -177 -208 -641 -662
Administration costs -149 -120 -595 -606
Product development costs -79 -67 -263 -232
Other revenues/costs 41 7 -513 127
Impairment of assets -
1
-77 -4 264 -626
Operating income before interest and taxes * 279 341 -4 176 692
Financial items, net -344 -101 -563 -460
Earnings before tax -65 240 -4 739 232
Income tax 213 -58 119 376
Net income 148 182 -4 620 608
Attributable to:
Equity holders of the parent company 148 183 -4 620 616
Minority interests - -
1
0 -
8
Net Income 148 182 -4 620 608
Net income per share, SEK **
- before dilution 5,85 11,18 -248,43 59,05
- after dilution 5,85 11,18 -248,42 59,04
Average number of shares before dilution, 000s 25 295 16 363 18 597 10 432
Average number of shares after dilution, 000s 25 296 16 365 18 598 10 433
* Depreciations are included w
ith
-16 -17 -67 -74
* Amortizations are included w
ith
-113 -122 -450 -415
* Impairment are included w
ith
-
1
-77 -4 264 -626
* Depreciations, Amortizations & Impairment total -130 -216 -4 781 -1 115

** calculated on result attributable to equity holders of the parent company

Report of comprehensive income

------- 3 months --------
2010 2009 2010 2009
SEK M Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Net income 148 182 -4 620 608
Other comprehensive income
Foreign currency translation differences -99 355 -824 900
Hedging of cash flow 189 122 -48 626
Hedging of net investments 17 -216 570 -610
Share-savings program - value of services provided 2 0 - -
2
Change in minority interest - 0 -
3
-
6
Tax attributable to components attributable to other total result -54 27 -137 -
2
Other comprehensive income, net of income tax 55 288 -442 906
Total comprehensive income 203 470 -5 062 1 514
Attributable to:
Equity holders of the parent company 203 471 -5 059 1 528
Minority interests - -
1
-
3
-14
Total comprehensive income 203 470 -5 062 1 514

Consolidated balance sheet

2010 2009
SEK M Dec. 31 Dec. 31
Assets
Non-current assets
Tangible assets 84 124
Intangible assets 8 336 14 453
Deferred income tax assets 323 281
Financial assets 101 377
Total non-current assets 8 844 15 235
Current assets
Accounts receivable 842 1 028
Current income tax receivables 29 82
Other non-interest bearing receivables 415 475
Other interest bearing receivables 7 22
Cash and cash equivalents 450 350
Total current assets 1 743 1 957
TOTAL ASSETS 10 587 17 192
Equity and liabilities
Equity
Share capital 2 463 323
Additional paid in capital 4 808 4 529
Reserves -132 307
Retained earnings -3 670 950
Equity, share holders parent company 3 469 6 109
Minority interest - 3
Total equity 3 469 6 112
Non-current liabilities
Borrow
ings
3 915 7 445
Retirement benefit obligations 212 200
Other non-interest bearing liabilities 2 55
Deferred income tax liabilities 353 630
Provisions 34 11
Total non-current liabilities 4 516 8 341
Current liabilities
Accounts payable 173 305
Current income tax liabilities 190 199
Other non-interest bearing liabilities 1 804 2 042
Provisions 64 93
Borrow
ings
371 100
Total current liabilities 2 602 2 739
TOTAL EQUITY AND LIABILITIES 10 587 17 192

Interest-bearing net debt

2010 2009
SEK M Dec. 31 Dec. 31
Borrow
ings excluding derivatives
-4 213 -7 155
Derivative financial instruments * -73 -62
Retirement benefit obligations -212 -200
Other current interest bearing receivables 7 22
Cash and cash equivalents 450 350
Other assets ** 17 11
Interest-bearing net debt incl. interest rate swaps -4 024 -7 034
Less: market value interest sw
aps
73 389
Interest bearing net debt -3 951 -6 645

* included in financial assets (positive market value) and borrow ings (negative market value)

** included in non current financial assets

Changes in equity

SEK M Share
Capital
Additional
paid in
capital
Reserves Retained
earnings
Total equity
shareholders
parent
company
Minority
interest
Total
equity
Opening balance as per January 1, 2009 185 2 285 -607 334 2 197 17 2 214
Reduction of Share Capital -104 104 - - - - -
Share issue * 242 2 142 - - 2 384 - 2 384
Total comprehensive income - -
2
914 616 1 528 -14 1 514
Closing balance as per December 31, 2009 323 4 529 307 950 6 109 3 6 112
Opening balance as per January 1, 2010 323 4 529 307 950 6 109 3 6 112
Reduction of Share Capital -242 242 - - - - -
Share issue * 2 382 37 - - 2 419 - 2 419
Total comprehensive income - - -439 -4 620 -5 059 -
3
-5 062
Closing balance as per December 31, 2010 2 463 4 808 -132 -3 670 3 469 - 3 469

* Reported net after cost for the share issue of SEK 101 (133) M after tax

Cash flow statement

------- 3 months -------- ------- 12 months -------
2010 2009 2010 2009
SEK M Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Operating income before interest and taxes 279 341 -4 176 692
Depreciations, amortizations and impairment 130 216 4 781 1 115
Other non-cash items 13 31 548 64
Financial items, net -429 -95 -560 -446
Income taxes paid -94 5 -226 -56
Cash flow from current operations
before changes in working capital -101 498 367 1 369
Changes in net w
orking capital
-
3
185 5 33
Cash flow from current operations -104 683 372 1 402
Acquisition of group companies
and associated companies - -37 - -43
Divestment of group companies
and associated companies -11 0 26 -
7
Purchases and sales of non-current assets, net -58 -92 -221 -249
Cash flow from investing activities -69 -129 -195 -299
New
loans raised
197 58 328 130
Loans paid back -2 380 -560 -2 761 -3 556
Share issue 2 389 -23 2 389 2 343
Cash flow from financing activities 206 -525 -44 -1 083
Cash flow 33 29 133 20
Total cash and cash
equivalents at beginning of period 422 315 350 319
Cash flow 33 29 133 20
Exchange difference in cash and cash equivalents -
5
6 -33 11
Total cash and cash equivalents at end of period 450 350 450 350

Analysis of interest bearing net debt

------- 3 months -------- ------- 12 months -------
2010 2009 2010 2009
SEK M Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Opening balance -6 138 -7 071 -6 645 -9 948
Operating cash flow -162 591 151 1 153
Acquisitions and divestments -11 -37 26 -50
Share issue 2 389 -23 2 389 2 343
Translation difference and other changes -29 -105 128 -143
Closing balance -3 951 -6 645 -3 951 -6 645
Net debt /EBITDA adjusted for other
items affecting comparability, times 3,3 3,9 3,3 3,9
------- 3 months -------- ------- 12 months -------
2010 2009 2010 2009
SEK M Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Total operating revenues 1 482 1 966 5 326 6 581
Directories Scandinavia 1 033 1 387 3 713 4 686
Sw
eden
519 781 1 690 2 173
Norw
ay
323 392 1 427 1 732
Denmark 191 214 596 781
Voice Scandinavia 155 174 677 712
Sw
eden
127 141 547 583
Norw
ay
28 33 130 129
Finland/Poland 294 405 936 1 183
Poland 190 231 365 431
Finland 104 174 571 752

EBITDA by business unit

------- 3 months -------- ------- 12 months -------
2010 2009 2010 2009
SEK M Oct-Dec Oct-Dec Jan-Dec Jan-Dec
EBITDA Total 409 557 605 1 807
Margin, % 28 28 11 27
Directories Scandinavia 288 478 941 1 486
Margin, % 28 34 25 32
Voice Scandinavia 61 22 274 195
Margin, % 39 13 40 27
Finland/Poland 81 88 -498 129
Margin, % 28 22 -53 11
Other (Head office & group-wide projects) -21 -31 -112 -
3
Depreciations, Amortizations and impairment -130 -216 -4 781 -1 115
EBIT Total 279 341 -4 176 692
Margin, % 19 17 -78 11

Operating Revenues by quarter

2010 2010 2010 2010 2009 2009 2009 2009
SEK M Q4 Q3 Q2 Q1 Q4 Q3 Q2 Q1
Operating revenues
Total 1 482 1 135 1 442 1 267 1 966 1 500 1 673 1 442
Directories Scandinavia 1 033 788 995 897 1 387 1 088 1 161 1 050
Sw
eden
519 366 438 367 781 452 538 402
Norw
ay
323 283 411 410 392 438 432 470
Denmark 191 139 146 120 214 198 191 178
Voice Scandinavia 155 176 183 163 174 181 188 169
Sw
eden
127 142 147 131 141 150 155 137
Norw
ay
28 34 36 32 33 31 33 32
Finland/Poland 294 171 264 207 405 231 324 223
Poland 190 57 61 57 231 90 65 45
Finland 104 114 203 150 174 141 259 178
of which directories Finland 34 40 128 78 90 53 168 95

EBITDA by quarter

2010 2010 2010 2010 2009 2009 2009 2009
SEK M Q4 Q3 Q2 Q1 Q4 Q3 Q2 Q1
EBITDA by quarter
Total 409 -371 397 170 557 404 561 285
Directories Scandinavia 288 235 288 130 478 339 411 258
Voice Scandinavia 61 68 79 66 22 75 43 55
Finland/Poland 81 -638 61 -
2
88 17 34 -10
Of which directories Finland -
5
-656 57 -
5
-40 -28 22 -
9
Other -21 -36 -31 -24 -31 -27 73 -18

Key ratios

2010 2009
SEK M Dec. 31 Dec. 31
Equity, average 12 months, SEK M * 4 275 4 735
Return on equity, 12 months, % * -108 13
Interest-bearing net debt, SEK M -3 951 -6 645
Debt/equity ratio, times 1,14 1,09
Equity/assets ratio, % 33 36
Interest-bearing net debt/EBITDA , times 6,5 3,7
Net debt /EBITDA adjusted for other items affecting comparability, times 3,3 3,9
------- 3 months -------- ------- 12 months -------
2010 2009 2010 2009
SEK M Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Operating margin - EBITDA, % 28 28 11 27
Operating margin - EBIT, % 19 17 -78 11
Cash Earnings SEK M 278 398 161 1 723
------- 12 months -------
2010 2009
Jan-Dec Jan-Dec
Average number of full-time employees, period 4 437 5 096
Number of full-time employees on the closing date 3 929 4 994

*calculated on result attributable to equity holders of the parent company

Key ratios per share before dilution

------- 3 months -------- ------- 12 months -------
2010 2009 2010 2009
Oct-Dec Oct-Dec Jan-Dec Jan-Dec
Operating revenues, SEK 58,59 120,15 286,40 630,87
Earnings before tax, SEK -2,57 14,67 -254,83 22,24
Net income, SEK 5,85 11,18 -248,43 59,05
Cash Earnings, SEK 10,99 24,32 8,66 165,17
Average number of shares before dilution, 000s * 25 295 16 363 18 597 10 432
Average number of shares after dilution, 000s * 25 296 16 365 18 598 10 433
2010 2009
Dec. 31 Dec. 31
Equity, SEK ** 35,21 373,33
Share price, end of period, SEK * 27,50 353,08
Number of shares on the closing
date (reduced by ow
n holding), 000s *
98 526 16 363

* Adjusted for reversed split 50:1 January 2011 and the bonus element in the share issue December 2010

** Calculated on equity attributable to equity holders of the parent company

Parent company

------- 12 months -------
Income statement 2010 2009
SEK M Jan-Dec Jan-Dec
Revenues 21 19
Earnings before tax -1 821 1 235
Net Income -1 994 1 493
Balance sheet 2010 2009
SEK M Dec. 31 Dec. 31
Non-current assets 9 229 12 241
Current assets 1 793 2 829
TOTAL ASSETS 11 022 15 070
Equity 5 265 4 631
Untaxed reserves - 721
Provisions 66 23
Non-current liabilities 5 036 7 590
Current liabilities 655 2 105
TOTAL EQUITY AND LIABILITIES 11 022 15 070

Definitions

Account

Advertiser by brand and any channel (printed directory, online, mobile, etc.) in a publication cycle last 12 months.

Adjusted EBITDA

EBITDA excluding restructuring costs and other items affecting comparability.

Average revenue per account (ARPA)

Revenue rolling 12 months by brand and account.

Average equity

Based on the average of equity at the beginning and the end of the period for each quarter.

Average number of shares for the period

Calculated as an average number of outstanding shares on a daily basis after redemption and repurchase.

Cash Earnings per share

Cash earnings divided by the average number of shares for the period.

Cash Earnings

Net income for the year plus re-entered depreciation and amortization plus re-entered impairment loss.

Debt/equity ratio

Interest-bearing net debt divided by equity.

Direct return (%)

Dividend for the fiscal year divided by the share price at the end of the period multiplied by 100.

Earnings before tax per share

Earnings before tax for the period divided by the average number of shares for the period.

EBIT

Operating income after depreciation, amortization and impairment.

EBITDA marginal (%)

EBITDA divided by operating revenues multiplied by 100.

EBITDA

Operating income before depreciation, amortization and impairment.

Equity per share

Equity per share divided by the number of shares at the end of the period after redemption, repurchase and share issue.

Equity/assets ratio (%)

Equity divided by the balance sheet total multiplied by 100.

Interest-bearing net debt

Interest-bearing liabilities plus interest-bearing provisions less interest-bearing assets, excluding the market value of interest swaps.

Interest-bearing net debt/EBITDA

Interest-bearing net debt divided by EBITDA.

Operating cash flow Cash flow from operations and cash flow from investments excluding company acquisitions/divestments.

Operating revenues per share

Operating revenues divided by the average number of shares for the period.

Organic growth

The change in operating revenues for the period adjusted for currency effects, changed publication dates, close down of white pages in Norway, acquisitions and divestments.

P/E ratio

Share price at the end of the period divided by earnings per share for the period.

Return on equity (%)

Net income for the last 12 months divided by average equity multiplied by 100.

Total operating cost

Production-, sales-, marketing-, administration-, product- and development costs excluding depreciation, amortization and impairment.

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