THE MISSION GROUP PLC

Director's Dealing • Oct 10, 2025

National Storage Mechanism | Additional information

RNS Number : 8247C

Mission Group PLC (The)

10 October 2025

10 October 2025

The Mission Group plc

("MISSION" the "Company" or the "Group")

DIRECTOR/PDMR SHAREHOLDING

The MISSION Group plc (AIM: TMG), creator of Work That Counts TM, comprising of digital marketing and specialist communications Agencies, has been notified that on 9 October 2025, John Carey, Group Chief Executive Officer , purchased 25,000 ordinary shares of 10p each in the Company ("Ordinary Shares") at a price of 23.5p per ordinary share, increasing his beneficial holding to 25,000 Ordinary Shares.

Further information is provided below in accordance with Article 19(3) of the UK Market Abuse Regulation No 596/2014:

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

John Carey

2

Reason for the notification

a)

Position/status

Group Chief Executive Officer

b)

Initial notification /Amendment

Initial

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

The MISSION Group plc

b)

LEI

213800L567CF3Z6GPZ03

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 pence each

ISIN: GB00B11FD453

b)

Nature of the transaction

Purchase of ordinary shares

c)

Price(s) and volume(s)

Price(s)	Volume(s)
23.5p	25,000 shares

d)

Aggregated information

- Aggregated volume

- Price

N/A - single transaction

e)

Date of the transaction

9 October 2025

f)

Place of the transaction

London Stock Exchange, AIM

ENQUIRIES:        

John Carey, Chief Executive Officer Giles Lee, Chief Financial Officer	Via Houston
The MISSION Group plc
Simon Bridges/Andrew Potts/Harry Rees
Canaccord Genuity Limited (Financial Adviser, Nominated Adviser and Broker)	020 7523 8000
Peter Tracey Blackdown Partners Limited (Financial Adviser)	020 3807 8484
Kate Hoare/Charlie Barker/India Spencer	0204 529 0549
E: [email protected]
Houston PR

NOTES TO EDITORS    

The MISSION Group Plc. is the Alternative Group for Ambitious Brands.  

MISSION   is a group of digital marketing and communications Agencies. Employing over 900 people across 24 locations and three continents, the Group successfully combines its diverse expertise to Work That Counts TM    for our Clients, whatever their ambitions. Creating real standout, sharing real innovation and delivering real business growth for some of the world's biggest brands.   www.themission.co.uk

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