SYSTEM1 GROUP PLC

Director's Dealing • Oct 6, 2025

National Storage Mechanism | Additional information

RNS Number : 2511C

System1 Group PLC

06 October 2025

	6th October 2025

System1 Group PLC (AIM: SYS1)

("System1", or "the Company", or "the Group")

Director / PDMR Shareholding

System1 Group plc (AIM: SYS1) announces that it has received notification on 6th October 2025 of the following dealing in the Company's ordinary shares by one of its Directors ("Shares").

Sophie Tomkins, a non-executive director  of the Company, purchased 5,000 Shares at a price of £2.20. Following the purchase, Sophie Tomkins now holds 13,000 Shares, representing 0.1% of the Company's total voting rights.

The notification set out below is provided in accordance with the requirements of the EU Market Abuse Regulation.

The Company can be found at www.system1group.com .

For further information, please contact:

System1 Group PLC	Tel: +44 (0)20 7043 1000
James Gregory, Chief Executive Officer
Chris Willford, Chief Financial Officer
Canaccord Genuity Limited	Tel: +44 (0)20 7523 8000
Simon Bridges / Andrew Potts / Harry Rees

Notification of a Transaction pursuant to Article 19(1) of Regulation (EU) No. 596/2014

1.

Details of the Person discharging managerial responsibilities ("PDMR") / person closely associated with them ("PCA")

a)

Name

Sophie Tomkins

2.

Reason for the notification

a)

Position / status

Non-executive director

b)

Initial notification / amendment

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

System1 Group PLC

b)

Legal Entity Identifier

213800TDLR42C3Q9ZB74

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary Shares

GB00B1GVQH21

b)

Nature of the transaction

Purchase of shares

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£2.20	5,000 shares

d)

Aggregated information

-     Aggregated volume

-     Aggregated price

-     Aggregated total

Not applicable

e)

Date of the transaction

6 October 2025

f)

Place of the transaction

London Stock Exchange

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