MIRRIAD ADVERTISING PLC

Board/Management Information • Sep 25, 2025

National Storage Mechanism | Additional information

RNS Number : 8319A

Mirriad Advertising PLC

25 September 2025

25 September 2025

Mirriad Advertising plc

("Mirriad" or the "Company")

Directorate Change

Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising and virtual product placement company, announces that further to the announcement made on 26 June 2025, having completed a suitable handover, Nic Hellyer has stepped down as a director and CFO of the Company with immediate effect.

ENDS

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc Louis Wakefield, Chief Executive Officer James Black, Non-executive Chairman	Tel: +44 (0)20 7884 2530  [email protected]
Nominated Adviser & Broker: Allenby Capital Limited James Reeve / Lauren Wright (Corporate Finance) Guy McDougall / Matt Butlin (Sales and Corporate Broking)	Tel: +44 (0)20 3328 5656

About Mirriad

The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.

Mirriad currently operates in the Europe and India.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit www.rns.com.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.

END

BOAMZGZLLKRGKZG