Birkenstock Holding PLC

Investor Presentation • Sep 25, 2025

MUNICH HEADQUARTERS VISIT

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September 25, 2025

Certain statements in this presentation (the "Presentation") of Birkenstock Holding plc (together with all of its subsidiaries, the "Company," "Birkenstock," "we," "our," "ours," or "us") may constitute "forward-looking" statements and information within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to our current expectations and views of future events, including our current expectations and views with respect to, among other things, our operations and financial performance. In particular, such forward-looking statements include statements relating to our 2025 fiscal year outlook. Forward-looking statements include all statements that do not relate to matters of historical fact. In some cases, you can identify these forward-looking statements by the use of words such as "anticipate," "believe," "could," "expect," "should," "plan," "intend," "estimate" and "potential," "aim," "anticipate," "assume,", "continue," "could,", "expect," "forecast," "guidance," "intend," "may," "ongoing," "plan," "potential," "predict," "project," "seek," "should," "target," "will," "would" or similar words or phrases, or the negatives of those words or phrases.

The forward-looking statements contained in this Presentation are based on the Company's management's current expectations and are not guarantees of future performance. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements. Our actual results could differ materially from those expected in our forwardlooking statements for many reasons, including: our dependence on the image and reputation of the BIRKENSTOCK brand; the intense competition we face from both established companies and newer entrants into the market; our ability to execute our DTC growth strategy and risks associated with our e-commerce platforms; our ability to adapt to changes in consumer preferences and attract new customers; harm to our brand and market share due to counterfeit products; our ability to successfully operate and expand retail stores; losses and liabilities arising from leased and owned real estate; risks relating to our non-footwear products; failure to realize expected returns from our investments in our businesses and operations; our ability to adequately manage our acquisitions, investments or other strategic initiatives; our ability to manage our operations at our current size or manage future growth effectively; our dependence on third parties for our sales and distribution channels; risks related to the conversion of wholesale distribution markets to owned and operated markets and risks related to productivity or efficiency initiatives; operational challenges relating to the distribution of our products; deterioration or termination of relationships with major wholesale partners; global or regional health events; seasonality, weather conditions and climate change; adverse events influencing the sustainability of our supply chain or our relationships with major suppliers or increases in raw materials or labor costs; our ability to effectively manage inventory; unforeseen business interruptions and other operational problems at our production facilities; disruptions to our shipping and delivery arrangements; failure to attract and retain key employees and deterioration of relationships with employees, employee representative bodies and stakeholders; risks relating to our intellectual property rights; risks relating to regulations governing the use and processing of personal data; disruption and security breaches affecting information technology systems; natural disasters, public health crises, political crises, civil unrest and other catastrophic events beyond our control; economic conditions impacting consumer spending, such as inflation; tariffs and other trade policy actions, the deterioration of consumer sentiment, a deterioration of the macroeconomic situation generally, and our ability to react to any of them; currency exchange rate fluctuations; risks related to litigation, compliance and regulatory matters; risks and costs related to corporate responsibility and ESG matters; inadequate insurance coverage, or increased insurance costs; tax-related risks; risks related to our indebtedness; risks related to our status as a foreign private issuer and a "controlled company"; and the factors described in the sections titled "Cautionary Statement Regarding Forward-Looking Statements" and "Risk Factors" in our Annual Report on Form 20-F filed with the U.S. Securities and Exchange Commission on December 18, 2024, as updated, from time to time, by our reports on Form 6-K that update, supplement or supersede such information. Any forward-looking statement made by us in this Presentation speaks only as of the date of this Presentation and is expressly qualified in its entirety by the cautionary statements included in this Presentation. We undertake no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments, or otherwise, except as required by law.

This Presentation includes "non-IFRS financial measures" that are financial measures that either exclude or include amounts that are not excluded or included in the most directly comparable measures calculated and presented in accordance with International Financial Reporting Standards as issued by the International Accounting Standards Board ("IFRS"). Specifically, we make use of the non-IFRS financial measures Adjusted earnings per share (EPS) (Basic/Diluted), Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted Net Profit, Adjusted Selling and Distribution Expenses, Adjusted General Administration Expenses, Net debt, Net leverage and metrics on a constant currency basis, which are not recognized measures under IFRS and should not be considered as alternatives to net profit (loss) or revenue as a measure of financial performance or any other performance measure derived in accordance with IFRS.

We discuss non-IFRS financial measures in this Presentation because they are a basis upon which our management assesses our performance, and we believe they reflect underlying trends and are indicators of our business. Additionally, we believe that such non-IFRS financial measures and similar measures are widely used by securities analysts, investors and other interested parties as a means of evaluating a company's performance. Our non-IFRS financial measures may not be comparable to similarly titled measures used by other companies.

Our non-IFRS financial measures have limitations as analytical tools, as they do not reflect all the amounts associated with our results of operations as determined in accordance with IFRS. Our non-IFRS financial measures should not be considered in isolation, nor should they be regarded as a substitute for, or superior to, measures calculated and presented in accordance with IFRS. A reconciliation is provided in the Appendix to this Presentation for each non-IFRS financial measure in this Presentation to the most directly comparable financial measure stated in accordance with IFRS. A reconciliation is not provided for any forward-looking non-IFRS financial measures as such a reconciliation is not available without unreasonable efforts.

THE BIRKENSTOCK CASE -A UNIQUE VALUE CREATION MODEL

250-YEAR-OLD PURPOSE DRIVEN BRAND

BIRKENSTOCK IS THE INVENTOR OF THE FOOTBED AND HAS SHAPED THE PRINCIPLE OF WALKING AS INTENDED BY NATURE ("NATURGEWOLLTES GEHEN")

• · CATEGORY OWNERSHIP | FOOTBED BUSINESS
• · 50+ YFAR-OLDICONIC STYLES STILL RELEVANT TODAY
• · TAM: EVERY HUMAN BEING

VERTICALLY INTEGRATED SUPPLY CHAIN

BIRKENSTOCK MANUFACTURES ALL PRODUCTS IN GERMANY & PORTUGAL AND RESPONSIBLY SOURCES MATERIALS THAT ORIGINATE MAINLY FROM EUROPE

• · FULL CONTROL OVER QUALITY AND OUTPUT
• · NOT EXPOSED TO "MAINSTREAM" ASIA OUTSOURCING MODEL AND RELATED RISK

ENGINEERED DISTRIBUTION

BIRKENSTOCK TIGHTLY MANAGES DISTRIBUTION AND ALLOCATION OF PRODUCTS TO FACILITATE BRAND HFAI TH AND FUILI-PRIČE RFAI IZATIÓN

• · PROFIT LED ALLOCATION MAXIMIZES VALUE CREATION
• THE "LUXURY SCARCITY MODEL" IN A DEMOCRATIC BRAND

LOYAL BRAND FANS

HIGH CONSUMER PENETRATION (AVERAGE U.S. BIRKENSTOCK CONSUMER OWNING OVER 3.6 PAIRS)1

OVER 60% OF CONSUMERS LEARN ABOUT BIRKENSTOCK THROUGH WORD-OF-MOUI EXPOSURE®

VERY EFFICIENT / LOW MARKETING SPENDING (~90% OF BIRKENSTOCK BUYERS COME THROUGH UNPAID CHANNELS)

NOTE: 1 CONSUMER SURVEY, I.E. A SERIES OF GENERAL BRANDING AND MARKETING INTERNAL SURVEYS WITH APPR

FINANCIAL OVERVIEW

FY 2024 ACTIE

11/0

REVENUE GROWTH1 VS. FY 2023 @CC

58.8% 30.8%

GROSS PROFITS AMARGIN

ADJUSTED EBITDA

MARGIN1

YTD 9M 2025 ACT

FY 2025 GUIDANCE

17% REVENUE GROWTH1 VS. YTD 9M 2024 @CC

15-17%

REVENUE GROWTH1

VS. FY 2024 @CC

59.4%

GROSS PROFIT MARGIN

GROSS PROFIT MARGIN MOVING CLOSER TO 60% TARGET

33-1%

ADJUSTED EBITDA MARGIN1

~60% 31.3-31.8%

ADJUSTED EBITDA MARGIN IMPROVEMENT OF UP TO 100 BPS

CENTRACIONS CONSTITUTION CONSULTIONAL CONSULTION CONSULTION CONSULTION CONSULTION CONSULTION CONSULTION CONSULTION CONSULTION CONSULTION CONSULTION CONSULTURED AND

YTD FY25: STRONG GROWTH ACROSS ALL SEGMENTS & CHANNELS

IN € MILLION, UNLESS OTHERWISE STATED | AT CONSTANT CURRENCIES

Q3 FY25: FINANCIAL RESULTS AT A GLANCE

IN € MILLION. UNLESS OTHERWISE STATED

REVENUE - 635

+12% (+16% @CC)

DTC PENETRATION

38% (110)bp

ADJUSTED NET PROFIT

▲ 1 1 6 +26%

B2B REVENUE

4390 +15% (+18% @CC)

GROSS PROFIT I MARGIN

• 384 | 60.5% +14% | +100bp

ADJUSTED EPS (€) ▲ 0.62

+27%

DTC REVENUE

▲244 +9% (+12% @CC)

ADJUSTED EBITDA I MARGIN

-218 | 34.4% +17% | +140bp

NET LEVERAGE (X LTM ADJ. EBITDA1

▲ 1 -7 × (6)% (vs Sep-24)

RAPID DELEVERAGING FOLLOWING 2021 TRANSACTION

NET DEBT & NET LEVERAGE | IN € MILLION, UNLESS OTHERWISE STATED

WHITE SPACE SPOTLIGHT: DISTRIBUTION

WE REMAIN VERY DISCIPLINED IN OUR B2B DISTRIBUTION

~90% OF GROWTH COMES FROM EXISTING DOORS®

WE DOUBLED OUR RETAIL FLEET SINCE 2023, REACHING 90 STORES

OUR STORES ARE DESIGNED FOR COMMERCIAL SUCCESS

# MFMBFRS	SPEND PREMIUM VS. GUESTS'
~11M +25% vs. LY	~20%	Member exclusive pro
	彩 ದ್ದಿತ BIRTHDAY SURPRISE EXCLUSIVE EVENTS LEARN MORE LEARN MORE	Early access to new p launches & consume Exclusive events & w
	EXPLORE MEMBER EXCLUSIVE PRODUCTS
MY BIRKENSTOCK ENJUY PREE MEMBERSHIP PERKS Become a free member of My Birkensto and access exclusive perks-like free shipping on full price itoms and oarly access to limited-edition looks. SIGN UP	100000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 Naples Wappes Solede Leather Thythe \$164.98

OUR MISSION IS TO GIVE PEOPLE ACCESS TO THE FOOTBED ENABLED THROUGH OUR COMPLEMENTARY MULTI-CHANNEL DISTRIBUTION

250-YEAR-OLD BRAND BUILDING LIFETIME CONNECTIONS UNLOCKING NEW AUDIENCES ENGINEERED DISTRIBUTION CAPTURING DEMAND WHERE IT OCCURS MAINTAINING HIGH DISCIPLINE MATERIAL WHITE SPACES AHEAD

WHITE SPACE SPOTLIGHT: APAC

APAC EXPANSION: A MULTI-CHANNEL SUCCESS STORY SINCE IPO: STRONG REVENUE GROWTH FOCUSING ON DTC AND HIGH-QUALITY B2B DISTRIBUTION

ABOVE AVG REVENUE GROWTH DTC FOCUS & HIGH-QUALITY B2B RETAIL DRIVING AWARENESS +62% | +25% | +25% | +62% | +62% | +62% | +62% | +62% | +62% | +62% | +4% | +25% | +25% | +25% | +25% | = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = +36 % p.a. GROWTH OF DIRECT BRAND TOUCHPOINTS DTC | B2B GROWTH1 REVENUE GROWTH1

HUGE UNTAPPED POTENTIAL IN APAC

60% OF GLOBAL POPULATION, < 10% REVENUE SHARE - A MAJOR

EMEA

30% | >35%

NORTH AMERICA

% of % of | Rev. 1 WORLD Pop.

| <10%

60%

APAC

F

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11

4

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i

i 1

.

1

T

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5%

50%

CHINA: PREMIUM OMNI-CHANNEL EXPANSION

STRONG REVENIE GROWTH POWERED BY PREMIUM RETAIL FOOTP RINT AND LEADING DIGITAL PRESENCE PRESENCE

REVENUE GROWTH

PREMIUM RETAIL EXPERIENCE

DIGITAL GROWTH2

UNLOCKING CHINA'S GROWTH POTENTIAL

3 PILLAR OMNI CHANNEL EXPANSION

Qualitative digital growth through channel segmentation

PRODUCT INNOVATION

ENGAGEMENT

WHITE SPACE SPOTLIGHT: PRODUCT

SPOTLIGHT:

SUPPLY-CHAIN

OUR SUPPLY CHAIN IS A FOCAL POINT OF HOW WE OPERATE

DE IVERING STRONG VALUE TO SHARFHOI DERS

FOCAL POINT OF HOW WE OPERATE

Control over IP and end-to-end quality from raw material to finished product

Direct partnerships with our suppliers and contract manufacturers

Speed to innovate and commercialize our product

Agility to react to shifts in demand and customer preferences

Resilience to supply chain risks

DELIVERING STRONG SHAREHOLDER VALUE

Strong, predictable & improving margin generation, cutting out middle-man, fueled by ongoing automation and scale

Opportunity to deploy FCF with short paybacks

WE HAVE PROVEN SCALABILITY OF OUR SUPPLY CHAIN FOCUS OF CAPACITY INCREASE WAS ON EVA AND PU

SINCE FY23 ...

25% VOLUME GROWTH2

50% PRODUCTION HOURS'

+1.400 EMPLOYEES

50% EVA AND PU CAPACITY INCREASE

2X INCREASE IN CLOGS OUTPUT

LIKE-FOR-LIKE PRODUCTION COST REDUCTION

AROUCA M&A AND SCALING

Scaled from 100 to 700 workers Expansion to 6.000m² production area

PASEWALK NEWBUILD

Expected to be fully absorbed in Q3/FY26 ~10M pairs produced in FY25

GÖRLITZ EXPANSION

Replacing EVA, PU with footbeds & final assembly 30% increase of footbed capacity

WHILE GROWTH REMAINED IN LEATHER ..... ESPECIALLY STRONG IN ARTICLES WITH HIGHER PRODUC CHON MINUTES

Leather Expansion - Revenue Share

Production times indexed to Arizona Birkoflor

Share of units development (indicatively - FY23-25)

FOUR PROORITIES FOR OUR SUPPLY CHAIN KEY FOCUS ON INTOCKING GROWTH WTH FRANSION FACTORY FOOTPRINT

PRODUCTION CAPACITY

SPEED/AGILITY

LOGISTICS NETWORK

EFFICIENCIES

ENABLE DOUBLE DIGIT REVENUE GROWTH

ONGOING PRODUCTION EXPANSION INCLUDING NEW FACTORY OPENING FLEXIBILITY BETWEEN PRODUCTION GROUPS

SUPPORT INCREASING PRODUCT COMPLEXITY

MULTI-SPEED SUPPLY CHAIN INCREASING AGILITY OF SUPPLY FLEXIBILITY WITHIN SEASON TO REACT TO DEMAND CHANGES IN WEEKS INCREASED PRODUCT AVAIL ABILITY FURTHER INTEGRATION OF RAW MATERIAL SOURCING

INCREASE CAPACITY, AND CONSOLIDATE LOGISTICS NETWORK EXPLORING REGIONAL HUB MODEL FINISHED GOODS SHIPPED DIRECTLY

FROM FACTORY TO REGIONS

EFFICIENCIES FROM AUTOMATION AND CONSOLIDATION

LIKE-FOR-LIKE PRODUCTION SAVINGS

ONGOING AUTOMATION OF UPPER PRODUCTION AND FINAL ASSEMBLY

NETWORK AND SCALE EFFECTS

EXPANSION PROJECTS UNDERWAY TO SUPPORT GROWTH OUR NEXT EXPANSION WILL FOCUS ON SANDALS AND CLOGS WITH FEEXCILITY TO ADDISTIC

Status: Construction underway Go live in FY26 Focus: Sandals, Clogs, Footbeds

Free-ed up halls in Görlitz after fully moving out EVA/PU production with 9,000m²

Strengthening cork-latex capacities for footbeds and final assembly for sandals and clogs

Status: Signed September 23rd, 2025 Go live end of FY27 Focus: Sandals, Clogs, Footbeds

Large-scale brownfield acquisition (~80,000m²) for logistics & production expansion

Flexible production area, initial focus of capacity expansions for footbeds, sandals and clogs