H&M Hennes & Mauritz

Report Publication Announcement • Jan 10, 2013

Press information 10 January, 2013

H&M opens first store in Serbia

The first store in Serbia, in the capital Belgrade, is planned to open during autumn 2013. Other new markets for H&M during 2013 are Chile, Estonia, Lithuania and via franchise in Indonesia.

– We look very much forward to opening the first H&M store in Belgrade. We are excited to be able to offer fashion and quality at the best price to our customers in Serbia from autumn 2013, says Karl-Johan Persson, CEO at H&M.

Contact person:

Camilla Emilsson-Falk Head of Mediarelations Telephone: +46 8 796 39 95 E-mail: Camilla.emilsson-falk@hm.com

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden's Securities Market Act. It was released for publication at 08:00(CET) on 10/01/2013.

H&MHennes &MauritzAB(publ) was founded in Sweden in 1947 and is quoted onNASDAQOMXStockholm. The company's business concept is to offer fashion and quality at the best price. In addition toH&M, the group includes the brands COS, Monki, Weekday andCheap Monday as well as H&MHome. TheH&MGroup has approximately 2,700 stores in 48 markets, including franchise markets. In 2011, sales including VATwere SEK128,810 million and the number of employees is more than 94,000. For further information, visit www.hm.com.