H&M Hennes & Mauritz

Earnings Release • Aug 15, 2013

SALES DEVELOPMENT IN JULY 2013

In July 2013, H&M Group total sales including VAT in local currencies increased by 9 percent compared to the same month the previous year. Sales in comparable units decreased by 1 percent. Comparable units comprise the stores and the internet and catalogue sales countries that have been in operation for at least a financial year.

Sales development per month in percent in local currencies:

		2009/2010		2010/2011		2011/2012		2012/2013
December	15	(3)	8	(0)	13	(4)	8	(-2)
January	11	(1)	9	(1)	12	(3)	5	(-4)
February	10	(-1)	9	(1)	13	(2)	5	(-3)
March	21	(9)	2	(-5)	26	(16)	-4	(-12)
April	4	(-6)	21	(11)	-1	(-10)	11	(1)
May	6	(-4)	12	(2)	12	(3)	9	(0)
June	20	(9)	5	(-4)	13	(3)	13	(3)
July	21	(10)	3	(-6)	11	(2)	9	(-1)
August	24	(14)	8	(0)	6	(-4)
September	16	(8)	3	(-7)	15	(6)
October	13	(3)	8	(-2)	4	(-5)
November	17	(8)	9	(-1)	7	(-1)
Full year	15	(5)	8	(-1)	11	(1)

The figures in parenthesis in the table represent the sales development in comparable units.

The total number of stores amounted to 2,940 on 31 July 2013 versus 2,603 on 31 July 2012.

Percentage sales development for the month of August and total revenue in SEK for the third quarter (June to August) will be published in a separate press release on 16 September 2013. The Nine-Month Report, covering the period 1 December 2012 – 31 August 2013, will be published on 26 September 2013.

Karl-Johan Persson, Managing Director

Contact: The Press Department +46-8-796 53 00

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden's Securities Market Act. It was released for publication at 08.00 (CET) on 15 August 2013.

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