H&M Hennes & Mauritz

Report Publication Announcement • Aug 29, 2013

PRESS INFORMATION 8/29/2013

H&M to open in South Africa

H & M, Hennes& Mauritz AB (H&M), has signed a contract for a store to open in South Africa.

The store is planned to open at the earliest in 2015 and will be a full concept flagship store.

– We are very excited to announce the opening of an H&M store in SouthAfrica. We see great potential for further expansion in this region. We look forward to bringing fashion and quality at the best price to the customers in SouthAfrica, says Karl-Johan Persson, CEO at H&M.

The information in this press release is that whichH&MHennes &MauritzAB(publ) is required to disclose under Sweden's Securities MarketAct. It was released for publication at 08.00 (CET) on 8/29/2013.

Contacts:

Kristina Stenvinkel, Head of Communications, H&M Telephone: +46 8 796 39 08 E-mail: stenvinkel@hm.com

Camilla Emilsson Falk, Head of Media Relations, H&M Telephone: +46 8 796 39 95 E-mail: camilla.emilsson-falk@hm.com

Press pictures and background information for editorial use can be downloaded from hm.com.

H&MHennes &MauritzAB(publ) was founded in Sweden in 1947 and is quoted onNASDAQOMXStockholm. The company's business concept is to offer fashion and quality at the best price. In addition toH&M, the group includes the brands &Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&MHome. TheH&MGroup has around 2,900 stores in 51 markets including franchise markets. In 2012, sales including VATwere SEK140,948 million and the number of employees is more than 104,000. For further information, visit hm.com.