Atria Oyj

Regulatory Filings • Sep 18, 2025

TOGETHER 2030: Atria publishes its new ambitious strategy for 2025-2030

TOGETHER 2030: Atria publishes its new ambitious strategy for 2025-2030

Atria Plc, Company announcement, 18 September 2025, at 12.00 am

TOGETHER 2030: Atria publishes its new ambitious strategy for 2025-2030

Atria publishes its new strategy - TOGETHER 2030 - for 2025-2030, emphasizing
the importance of collaboration in achieving our vision - to become the winning
Northern European food company. We will focus on growing and optimizing our core
business, accelerating in growth categories with investments and resources,
increasing collaboration across our countries for scale benefits and renewing
for the future.

• We enter the 2030 strategy period from a strong position. We have a proud 120+
  year heritage, strong financial momentum, and skilled, engaged people. Our new
  strategy is not a revolution, but an evolution that builds on our foundation
  while addressing the opportunities ahead. We are proud of our achievements - and
  ready to grow further Together, comments Atria Plc's CEO Kai Gyllström.

- Our financial targets remain largely unchanged. However, we have added a new
net sales target - over EUR 2 billion - and raised the return on equity target
to 12 percent from the previous 10 percent, says Gyllström.

New Strategic Focus and Targets:

The strategy maintains the existing vision Winning Northern European Food
Company and mission Good Food - Better Mood.

The targets of the strategy are as follows:

Strong Financial Performance:

· 5% EBIT
· 12% ROE (+2 percentage points vs. previous)
· 40% Equity Ratio
· 50% Capital Distribution of the profit

Growth and Collaboration:

· Above EUR 2 billion Net Sales (new financial target)
· Above market value growth measured in value

Sustainable, Long-Term Renewal:

· -42% Scope 1 and 2 CO\2\ emissions (vs. 2020)
· -20% Scope 3 CO\2\ emissions per meat kg (vs. 2020)

We aim to reach our targets through four Big Moves:

1. Grow and Optimize Core Business:
   Red and processed meat are a large part of our core business and continue to be
   in focus in our next strategy period. The objective is to grow organically and
   optimize our efficiency.

2. Accelerate in Growth Categories:
   Poultry and Convenience food are the fastest growing categories in our
   portfolio, and we expect to grow fast in them. We have set ourselves up to
   capture profitable growth opportunities and will during our strategy period
   invest relatively more into these categories.

3. Collaborate to Grow:
   We have strong local presence in our four markets. We will drive collaboration
   and scale to become more efficient and to get the most out of our assets. Areas
   for increased collaboration include e.g. cross-border scale, Net Revenue
   Management and product exports.

4. Renew for the Future:
   In addition to focusing on growth today, we must continuously renew to secure
   our future competitiveness. Our renewal focus is on sustainability, being best
   partner for owner-producers, developing our unique unified food chain with tech,
   continuing to develop our healthy food solutions and readiness to enter
   alternative proteins as well as empowering our people for growth.

The enablers of Atria strategy

· ONE Atria culture
· Commercial excellence
· Efficiency, digital & AI
· Safety, people & communication

To support the strategy, two new functions will be established within the Atria
Group organization:

· Atria Group Industrial Operations will be created to strengthen
collaboration between business areas. The function aims to enhance production
efficiency, intercompany supply chain as well as investment planning and
execution. The function will be led by Tauno Perälä, who will be appointed as a
member of Atria Group's Management Team.
· Atria Group Product Export, led by Gustaf Birkoff, is formed to support the
target of growing our product exports to countries outside of our core markets.
The function will be responsible to generate new product export business and
increase the collaboration between Business Areas in product exports.

For more information, please contact Kai Gyllström, CEO of Atria Plc. Contact
and interview requests via Communications Manager Marja Latvatalo, e-mail:
marja.latvatalo@atria.com, tel. +358 400 777 874.

ATRIA PLC
Kai Gyllström
CEO

DISTRIBUTION
Nasdaq OMX Helsinki Ltd
Main Media
www.atria.com