H&M Hennes & Mauritz

Regulatory Filings • Oct 15, 2014

Press Release 15 October, 2014

Sales development in September 2014

The H&M Group's sales including VAT increased by 8 percent in local currencies in September 2014 compared to the same month last year.

Sales development per month in percent in local currencies:

	Financial year
	2010/2011	2011/2012	2012/2013	2013/2014
December	8	13	8	10
January	9	12	5	15
February	9	13	5	11
March	2	26	-4	13
April	21	-1	11	17
May	12	12	9	19
June	5	13	13	12
July	3	11	9	17
August	8	6	14	19
September	3	15	7	8
October	8	4	11
November	9	7	21
Full year	8	11	9

The total number of stores amounted to 3,388 on 30 September 2014 versus 3,006 on 30 September 2013.

Percentage sales development for the month of October will be published on 17 November 2014.

Karl-Johan Persson, CEO

Contact: Communications and Press Department +46-8-796 53 00

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden's Securities Market Act. It was released for publication at 08.00 (CET) on 15 October 2014.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company's business concept is to offer fashion and quality at the best price. In addition to H&M, the Group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M Group has more than 3,300 stores in 54 markets. In 2013, sales including VAT were approximately SEK 150 billion. The number of employees amounts to more than 116,000. For further information, visit hm.com.