H&M Hennes & Mauritz

Business and Financial Review • Nov 18, 2014

Press Release 18November 2014

H&M launches new online markets for 2015

Belgium, Bulgaria, Czech Republic, Hungary, Poland, Portugal, Romania, and Slovakia are planned to be new online marketsduring 2015.

2015 H&M also plans to open the first stores in India, Peru, SouthAfrica and Taiwan.

Contact persons:

Kristina Stenvinkel Head of Communications Telephone: +46 8 796 39 08 E-mail: stenvinkel@hm.com

Camilla Emilsson Falk Head of Mediarelations Mobile: +46 70 796 96 15 E-mail: camilla.emilsson-falk@hm.com

Press pictures and background information for editorial use can be downloaded from hm.com.

H&MHennes &MauritzAB(publ) was founded in Sweden in 1947 and is quoted onNASDAQOMXStockholm. The company's business concept is to offer fashion and quality at the best price. In addition toH&M, the group includes the brands &Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&MHome. TheH&MGroup has around 3,400 stores in 55 markets including franchise markets. In 2013, sales including VATwere SEK150,090 million and the number of employees is more than 116,000. For further information, visit hm.com.