Betsson

Regulatory Filings • Nov 19, 2014

Press Release Betsson AB (Publ)

Betsson AB invests in start-up app company - originating from the success of Forza Football

Betsson AB invests in the Swedish startup-company Rush Sports AB, which has developed the first true app for event-driven real-time betting - Rush Football. The founders of the company are also behind the successful apps Forza Football and Forza 90'.

Rush Football is the first app to fully integrate a live score service with real-time betting, allowing users to follow matches and place bets based on match events; not just in a single app, but also in the same view.

"The investment in Rush Sports AB is part of Betsson's investment strategy, in which Betsson continually evaluates opportunities to strengthen the company's position in the market. We believe in this investment and look forward with enthusiasm on the development of Rush Sports AB and Rush Football" says Magnus Silfverberg President and CEO of Betsson AB."

"We want to develop the best products within mobile sports betting" states Martin Lindau, CEO Rush Sports AB. "With help from Betsson, Rush Football has all the possibilities of becoming another success."

Betsson AB has invested SEK 1.8 million, corresponding to a stake slightly beneath 20 percent of the company and there is a 3 year option to acquire the remaining part of the company.

For information of the service used by Betsson AB's subsidiary, see here: https://itunes.apple.com/se/app/rush-football/id925263484

For further information, please contact:

Magnus Silfverberg, CEO and President Betsson AB (publ), +46 (0)8 506 403 00, magnus.silfverberg@betssonab.com

Malin Sparf Rydberg, Director of Communications Betsson AB (publ), +46 (0)70 477 17 00, malin.sparfrydberg@betssonab.com

BETSSON AB'S CORE BUSINESS CONSISTS OF INVESTING AND ADMINISTERING SHAREHOLDING IN COMPANIES, WHICH THROUGH PARTNERS OR BY THEMSELVES, OFFERS GAMES TO THE END USERS VIA THE INTERNET. BETSSON AB OWNS BETSSON MALTA WHICH OPERATES GAMES THROUGH PARTNERSHIPS AND OWN WEBSITES. BETSSON MALTA OFFERS POKER, CASINO, SPORTS BETTING, SCRATCH CARDS, BINGO AND GAMES. THE CUSTOMERS MAINLY ORIGINATE FROM THE SCANDINAVIAN COUNTRIES AND OTHER PARTS OF EUROPE. BETSSON AB IS LISTED ON NASDAQ STOCKHOLM MID CAP LIST, (BETS).

POST AND VISIT ADDRESS	TELEPHONE/FAX	REGISTERED OFFICE	E-MAIL WEB	CORPORATE REG.NO. VAT.REG.NO.
REGERINGSGATAN 28 111 53 STOCKHOLM, SWEDEN	+46 (0)8 506 403 00 +46 (0)8 735 57 44	STOCKHOLM	INFO@BETSSONAB. COM WWW.BETSSONAB.COM	556090-4251 SE556090425101