H&M Hennes & Mauritz

Regulatory Filings • May 18, 2015

Press information 18 May 2015

Balmain and H&M call for #HMBalmaination

H&M isproud to announce its autumn guest collaboration with the Parisian house of Balmain. A veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, Balmain hasgrown into a global pop-culture phenomenon. Yesterday night, Rousteing himself and his friendsKendall Jenner and Jourdan Dunn, walked the red carpet at The Billboard Music Awards revealing the first piecesof the collection. Through social media H&M and Balmain invited their fans to join a movement of togethernesswith #HMBalmaination.

"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it," says Olivier Rousteing.

Founded in 1945, Balmain has always remained true to the vision and spirit of its founder and expresses energy, fun, amusement and freedom, appealing everybody. Rousteing has created a unique identity for the house, at once respectful of its couture DNA and rooted in the moment, with a showbiz flair. Highlighting its pop charm through the H&M collaboration came as a natural decision.

"We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise," says Ann-Sofie Johansson, CreativeAdvisor at H&M.

Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men.

www.balmain.com www.hm.com/press

#HMBalmaination

INSTAGRAM

@hm @balmainparis @olivier_rousteing

TWITTER

@hm @balmain @orousteing

FACEBOOK

@H&M @balmainparis @orousteing

For more information please contact:

Kristina Stenvinkel Head of Communications Phone: +46 8 796 39 08 Email: stenvinkel@hm.com

H&M Media Relations Phone: +46 8 796 53 00 Email: mediarelations@hm.com

H&MHennes &MauritzAB(publ) was founded in Sweden in 1947 and is quoted onNASDAQStockholm. The company's business concept is to offer fashion and quality at the best price in a sustainableway. In addition toH&M, the group includes the brands &Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&MHome. TheH&MGroup has around 3,500 stores in 58 markets including franchise markets. In 2014, sales including VATwere SEK176,620 million and the number of employees is more than 132,000. For further information, visit hm.com.