SYSTEM1 GROUP PLC

Director's Dealing • Aug 8, 2025

National Storage Mechanism | Additional information

RNS Number : 6702U

System1 Group PLC

08 August 2025

	8th August 2025

System1 Group PLC (AIM: SYS1)

("System1", or "the Company", or "the Group")

Director / PDMR Shareholding

System1 Group plc (AIM: SYS1) announces that it has received notification on 8th August 2025 of the following dealing in the Company's ordinary shares by one of its Directors ("Shares").

John Kearon, Founder and President of the Company, purchased 101,558 Shares at a price of £4.32. Following the purchase, John Kearon now holds 2,919,793 Shares, representing  23.01% of the Company's total voting rights.

The notification set out below is provided in accordance with the requirements of the EU Market Abuse Regulation.

The Company can be found at www.system1group.com .

For further information, please contact:

System1 Group PLC	Tel: +44 (0)20 7043 1000
James Gregory, Chief Executive Officer
Chris Willford, Chief Financial Officer
Canaccord Genuity Limited	Tel: +44 (0)20 7523 8000
Simon Bridges / Andrew Potts / Harry Rees

This announcement, including the notification below, is made in accordance with the requirements of the EU Market Abuse Regulation.

Notification of a Transaction pursuant to Article 19(1) of Regulation (EU) No. 596/2014

1.

Details of the Person discharging managerial responsibilities ("PDMR") / person closely associated with them ("PCA")

a)

Name

John Kearon

2.

Reason for the notification

a)

Position / status

Founder & President

b)

Initial notification / amendment

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

System1 Group PLC

b)

Legal Entity Identifier

213800TDLR42C3Q9ZB74

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary Shares

GB00B1GVQH21

b)

Nature of the transaction

Purchase of shares

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£4.32	101,558 shares

d)

Aggregated information

-     Aggregated volume

-     Aggregated price

-     Aggregated total

Not applicable

e)

Date of the transaction

8 August 2025

f)

Place of the transaction

London Stock Exchange

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.

END

DSHSSDFIAEISEDA