Betsson

Board/Management Information • Feb 23, 2016

Press release Betsson AB (Publ)

ULRIK BENGTSSON APPOINTED AS CEO OF BETSSON AB

The Board of Directors of Betsson AB has appointed Ulrik Bengtsson as new CEO and President of Betsson AB. Ulrik Bengtsson has extensive experience of digital consumer services and four years of experience from Internet gaming through his role as CEO of Betsson Malta. He will replace Pontus Lindwall who will return to his previous role as working Chairman of the Board. Lars Linder-Aronson, current Chairman of the Board, will remain on the Board as a member. Ulrik Bengtsson will assume his role as CEO and President on 1 March.

Ulrik has long-standing experience of digital consumer services, including MTG and Viasat. Over the past four years, Ulrik has successfully worked as CEO of Betsson's operational company BML Group Ltd, on Malta. Going forward, Ulrik will also continue to serve as CEO of BML Group on Malta.

"It will be great to have Ulrik as CEO of the parent company as well as he knows the entire operations of the Betsson group. Ulrik has played an important role in the development and the execution of the strategies which have resulted in significant value growth for the group," says Pontus Lindwall, current CEO and President of Betsson AB.

"Ulrik's knowledge of Betsson bodes for a continued good continuity", says Lars Linder-Aronson, Chairman of Betsson AB.

"I have been a part of an incredible journey over the past four years with Betsson but I think that we are still only at the start of a structural transformation of the entire industry, which is enabled by a continued transfer of the activity towards online. In my role as CEO and President of Betsson, I will continue to ensure that in the first instance the group focuses on customers, and that innovation takes place where it is important for them. In this way Betsson will continue to gain market shares. Our strategy to grow both organically and through acquisitions remains" says Ulrik Bengtsson.

BETSSON AB'S CORE BUSINESS CONSISTS OF INVESTING AND ADMINISTERING SHAREHOLDING IN COMPANIES, WHICH THROUGH PARTNERS OR BY THEMSELVES, OFFERS GAMES TO THE END USERS VIA THE INTERNET. BETSSON AB OWNS BETSSON MALTA WHICH OPERATES GAMES THROUGH PARTNERSHIPS AND OWN WEBSITES. BETSSON MALTA OFFERS POKER, CASINO, SPORTS BETTING, SCRATCH CARDS, BINGO AND GAMES. THE CUSTOMERS MAINLY ORIGINATE FROM THE SCANDINAVIAN COUNTRIES AND OTHER PARTS OF EUROPE. BETSSON AB IS LISTED ON NASDAQ STOCKHOLM LARGE CAP LIST, (BETS).

POST AND VISIT ADDRESS	TELEPHONE/FAX	REGISTERED OFFICE	E-MAIL WEB	CORPORATE REG.NO. VAT.REG.NO.
REGERINGSGATAN 28 111 53	+46 (0)8 506 403 00	STOCKHOLM	INFO@BETSSONAB. COM	556090-4251
STOCKHOLM, SWEDEN	+46 (0)8 735 57 44		WWW.BETSSONAB.COM	SE556090425101

STOCKHOLM 23 FEBRUARY 2016 PRESS RELEASE BETSSON AB (PUBL)

For further information, please contact:

Pontus Lindwall, CEO and President Betsson AB (publ), telephone: +46 (0)8 506 403 00, pontus.lindwall@betssonab.com

Malin Sparf Rydberg, Director of Communications Betsson AB (publ), telephone: +46 (0)8 506 403 00, malin.sparfrydberg@betssonab.com

BETSSON AB'S CORE BUSINESS CONSISTS OF INVESTING AND ADMINISTERING SHAREHOLDING IN COMPANIES, WHICH THROUGH PARTNERS OR BY THEMSELVES, OFFERS GAMES TO THE END USERS VIA THE INTERNET. BETSSON AB OWNS BETSSON MALTA WHICH OPERATES GAMES THROUGH PARTNERSHIPS AND OWN WEBSITES. BETSSON MALTA OFFERS POKER, CASINO, SPORTS BETTING, SCRATCH CARDS, BINGO AND GAMES. THE CUSTOMERS MAINLY ORIGINATE FROM THE SCANDINAVIAN COUNTRIES AND OTHER PARTS OF EUROPE. BETSSON AB IS LISTED ON NASDAQ STOCKHOLM LARGE CAP LIST, (BETS).

POST AND VISIT ADDRESS	TELEPHONE/FAX	REGISTERED OFFICE	E-MAIL WEB	CORPORATE REG.NO. VAT.REG.NO.
REGERINGSGATAN 28 111 53	+46 (0)8 506 403 00	STOCKHOLM	INFO@BETSSONAB. COM	556090-4251
STOCKHOLM, SWEDEN	+46 (0)8 735 57 44		WWW.BETSSONAB.COM	SE556090425101