H&M Hennes & Mauritz

M&A Activity • May 25, 2016

Press Release 25 May 2016

KENZO x H&M: Introducing a new world of creativity, playful energy and love of fashion

H&M isproud to announce that the next designer collaboration will be with KENZO, the vibrant and playful Parisian house that captures the energy of global culture to create itsunique, youthful spirit. Creative DirectorsCarol Lim and Humberto Leon will bring the spirit of KENZO to H&M, creating collections for women and men aswell as accessories. KENZO x H&M will be available in over 250 selected H&M stores worldwide, aswell asonline, from November 3, 2016.

Since joining the house in 2011, Carol Lim and Humberto Leon have set their own fashion agenda with collections full of bold colours and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns. Global influences and traditions are remixed and fused with the energy of the street, resulting in collections that are both inspirational and accessible to their fans around the world. At KENZO, fashion expresses freedom, joy and individuality for all.

"We can't wait to share with everyone the world of KENZO x H&M, with all of its creativity, fun and love of fashion," says Ann-Sofie Johansson, Creative Advisor at H&M.

"With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world," says Carol Lim and Humberto Leon, Creative Directors at KENZO.

Read more about the collaboration on www.hm.com/magazine.

www.kenzo.com www.hm.com

KENZOxHM

INSTAGRAM @hm @kenzo

TWITTER @hm @kenzo

FACEBOOK @H&M @KENZO

SNAPCHAT hm_snaps

For more information, please contact: H&M Media Relations Phone: +46 8 796 53 00 Email: mediarelations@hm.com

H&MHennes &MauritzAB(publ) was founded in Sweden in 1947 and is quoted onNasdaq Stockholm. H&M's business idea is to offer fashion and quality at the best price in a sustainableway. In addition toH&M, the group includes the brands &Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&MHome. TheH&MGroup has more than 4,000 stores in 61 markets including franchise markets. In 2015, sales including VATwere SEK210 billion and the number of employees is more than 148,000. For further information, visit hm.com.