Betsson

Regulatory Filings • Jun 17, 2016

Press release Betsson AB (Publ)

Betsson launches the Emperor – a new social betting game.

Betsson's subsidiary Betsafe launches a new social and innovative native pool betting game for iOS and Android. In Emperor powered by Betsafe, players score points by predicting events in a live football match. Players who participate compete against each other to win cash prizes that are pre-allocated from a prize pool.

• There is an increased demand for games that engage players during the games and therefore we are launching the football version of the Emperor for Euro 2016. I am confident that it will enhance the experience for our customers, says Jesper Svensson Chief Commercial Officer, Betsson Malta.

• This initiative is in line with Betsson subsidiaries strategy to be at the forefront in providing great innovative mobile customer experiences. Our subsidiaries have now developed 24 unique mobile apps, says Ulrik Bengtsson CEO of Betsson AB.

The first version of the Emperor App will provide all the matches in the Euro Championship in France, but will be scaled up with more leagues and features in Q3.

Emperor powered by Betsafe is available for players in the Betsafe main markets, including UK, Sweden, Norway and Finland, as of today June 17 th .

Learn more about Emperor powered by Betsafe: go.betsafe.com/emperor

For further information, please contact:

Malin Sparf Rydberg, Director of Communications, Betsson AB (publ) Telephone: +46 (0)8 506 403 00, malin.sparfrydberg@betssonab.com

BETSSON AB'S CORE BUSINESS CONSISTS OF INVESTING AND ADMINISTERING SHAREHOLDINGS IN COMPANIES THAT, THROUGH PARTNERS OR BY THEMSELVES, OFFER GAMES TO END USERS VIA THE INTERNET. THE GROUP OFFERS CASINO, SPORTSBOOK, POKER, SCRATCHCARDS, BINGO AND OTHER GAMES. CUSTOMERS ARE PRIMARILY FROM THE NORDIC COUNTRIES AND OTHER PARTS OF EUROPE. BETSSON AB IS LISTED ON NASDAQ STOCKHOLM, LARGE CAP LIST (BETS).

POST AND VISIT ADDRESS	TELEPHONE/FAX	REGISTERED OFFICE	E-MAIL WEB	CORPORATE REG.NO. VAT.REG.NO.
REGERINGSGATAN 28 111 53	+46 (0)8 506 403 00	STOCKHOLM	INFO@BETSSONAB. COM	556090-4251
STOCKHOLM, SWEDEN	+46 (0)8 735 57 44		WWW.BETSSONAB.COM	SE556090425101