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Modern Times Group A

Earnings Release Jul 18, 2025

3079_ir_2025-07-18_5eaaefa1-06a7-44c6-820c-747022e09b8a.pdf

Earnings Release

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Reported revenues double in Q2, with a 117% year over year increase in constant currencies on the back of consolidation of Plarium. Strong organic growth1 of 9% in Q2, and 8% for the first six months of 2025. Business momentum remained high, driven by further expansion of key word games in new geographies and new word games, by continued innovation leading to strong growth in Warhammer 40,000: Tacticus and Heroes of History, and a highly successful season reset of F1 Clash. User acquisition spend in our original studios (UA) up by 52% year over year in constant currencies as we continued to invest in growth. Total UA spend represented 36% and 37% of revenues in Q2 and H1 respectively. Total adjusted EBITDA was up 50% year over year to SEK 640 million in Q2 and up 53% to SEK 1,256 million in H1, with operating margins of 22% and 23% respectively. MTG has full confidence in, and reiterates its outlook for, the full year 2025 of organic sales growth of 3-7% and total adjusted EBITDA margin for the full group of 21-24%.

  • Net sales increased by 103% to SEK 2,911 (1,437) million year over year, and were up 117% in constant currencies with negative currency impact of -14%. Organic year over year growth of 9%
  • UA spend of SEK 1,054 (470) million corresponding to 36% (33%) of revenues, and up 52% year over year for our original studios in constant currencies
  • Adjusted EBITDA up by 50% year over year to SEK 640 (426) million with an adjusted EBITDA margin of 22% (30%). Adjustments included SEK 44 million for M&A transaction costs and revaluation of put/call options
  • Reported EBITDA of SEK 596 (420) million and EBIT of SEK 222 (281) million impacted by increased amortization levels of intangible assets arising from the acquisition of Plarium, primarily related to RAID: Shadow Legends
  • Net financial items of SEK -130 (-287) million, driven mainly by MTG's outstanding liability of the Class C shares held as part of the PlaySimple transaction and net interest amounted to SEK -76 (33) million
  • Tax amounted to SEK -153 (-105) million
  • Total net income of -61 (-111) million
  • Cash flow from operations of SEK 325 (374) million. Levered cash conversion of 50% and unlevered cash

conversion of 48% for the 12-month period ended 30 June 2025

Cash and cash equivalents at the end of the period amounted to SEK 1,230 (3,144) million with a net financial debt of SEK 3,183 (-2,980) million

  • Net sales increased by 90% to SEK 5,468 (2,884) million and were up 98% in constant currencies
  • UA spend of SEK 2,013 (997) million corresponding to 37% (35%) of revenues
  • Adjusted EBITDA of SEK 1,256 (822) million with an adjusted EBITDA margin of 23% (28%)
  • Reported EBITDA of SEK 1,190 (797) million and EBIT of SEK 513 (517) million
  • Net financial items of SEK -215 (-444) million, of which SEK -93 (66) was interest income
  • Total net income of SEK 4 (-142) million and total basic earnings per share of SEK 0.03 (-1.17)
  • Cash flow from operations of SEK 502 (667) million
  • Outlook for 2025 maintained, organic sales growth is 3-7%, and an adjusted EBITDA margin for the full group to be between 21-24%
Q2 Q2 H1 H1 FY
(SEKm) 2025 2024 2025 2024 2024
Net sales 2,911 1,437 5,468 2,884 6,015
EBIT 222 281 513 517 901
EBITDA 596 420 1,190 797 1,476
Adjusted EBITDA 640 426 1,256 822 1,666
Net income -61 -111 4 -142 -210
Cash flow from operations 325 374 502 667 1,340
Basic earnings per share (SEK) -0.52 -0.92 0.03 -1.17 -1.74
Diluted earnings per share (SEK) -0.91 -1.17 -1.74
Growth
Sales growth, % 103% -1% 90% 4% 3%
Changes in FX rates -14% 0% -8% 0% 0%
Sales growth at constant FX 117% -1% 98% 3% 3%
of which organic growth 9% -7% 8% -2% -1%

1 Organic growth is defined as revenues from the studios MTG owned throughout the whole of 2024 and is calculated in constant currencies

I am very happy to deliver another quarter of strong,

accelerated, profitable growth and healthy cash generation. Our scaled but disciplined marketing efforts, combined with the strength and quality of our studios and games, resulted in organic revenues growing by 9% year over year in Q2, whilst maintaining healthy operating margins at 22% for the quarter.

Our organic growth once again came from both our casual and midcore portfolios. Our casual Word Games continued to grow, driven almost equally across the expansion of established games in new geographies, with Word Search Explorer and Crossword Jam in particular performing strongly, and the success of new games.

On the midcore side, we delivered strong continued growth from Warhammer 40,000: Tacticus and our new title Heroes of History. Our Racing flagship title F1 Clash also delivered a strong performance, with the season reset in May one of its best ever. Revenues in Forge of Empires, our second largest game, were however down year over year, due to in-game events not performing in line with expectations during the quarter.

Our total growth in the quarter was supported by our largest title RAID: Shadow Legends, which was part of the recent Plarium acquisition and consolidated from February this year. In addition to the consolidation impact, the game's revenues were slightly up year over year in Q2, as the team delivered several strong events in the quarter.

As a result, total revenues were up 117% year over year in Q2 and 98% for the first six months of the year in constant currencies. Our reported revenues were impacted by the significant weakening of the US dollar in Q2. The currency impact amounted to -14% in the quarter, and our total reported sales were therefore up 103% year over in Q2, and up 90% for the first six months of the year.

Our performance in Q2 continued the strong momentum we had in Q1 and we are therefore confident in our ability to deliver on our full year outlook for organic revenue growth of 3-7%.

We invested a total of SEK 1,054 million in user acquisition (UA) in Q2, and SEK 2,013 million in the first half of the year, corresponding to 36% and 37% of our total revenues for each respective period. UA spend for our original

studios was up 52% year over year in Q2 in constant currencies, and up slightly from the first quarter of the year.

The primary drivers of our increased organic UA spend were our ongoing investments in word games in new markets, in new casual titles, in Heroes of History and Warhammer 40,000: Tacticus. These investments continue to be done at healthy ROAS (return on advertising spend) levels. I am very happy with the sustained traction we are seeing in our key growing games and our ability to accelerate our marketing investments opportunistically.

We reported adjusted EBITDA of SEK 640 million in Q2 and SEK 1,256 million for the first six months of the year. Our operating margins of 22% and 23%, for Q2 and H1 respectively, mainly reflected the increased level of organic UA investments mentioned above. We therefore also remain confident in our full year outlook for operating margins of 21-24%.

We reported unlevered cash conversion of 48% and levered cash conversion of 50% for the 12-month period ended 30 June 2025. The cash conversion levels reflected recent higher M&A costs and withholding tax payments in both Q2 and Q1.

The core focus of our studios is to deliver fun and engaging experiences and gaming content to our players. At the same time, our vision has always been to create a more integrated gaming group that supports the strengths of our individual studios with the power of scale and shared services. The acquisition and integration of Plarium presents us with a major, unprecedented opportunity to accelerate our journey towards this vision.

Our strategic focus in Q2 has therefore been on the rapid but thorough evaluation of our capabilities, tech stacks and toolkits across the group, which began in Q1 following closing the Plarium transaction. We have now finished the first phase of this assessment and are working on our gameplan for evolving our operating model and creating a scalable shared platform. We have also begun to implement select initiatives across the group.

I remain firmly convinced that the work we are doing now will position MTG as one of the most attractive partners and effective ecosystems for gaming entrepreneurs who want to accelerate their journey and join a fantastic community of industry peers.

I look forward to sharing more about how we are evolving our operating model and the long-term value it will create at our Capital Markets Day on 9 October.

We also maintain our focus on finding the right balance between investing in organic growth, including maintaining a solid pipeline of new games in development and early scaling, AI initiatives and in potential M&A opportunities. All of this needs to be balanced with reducing our debt to enhance our balance sheet and optionality – all with the aim of creating value for our shareholders.

I am convinced that we have the strategy, teams, games and tools that we need to succeed in our ambitions.

Thank you for your time and for your support on our journey.

Maria Redin

Group President & CEO, Modern Times Group MTG AB

MTG's outlook for the full year 2025 is for organic sales growth (sales from MTG's businesses prior to the acquisition of Plarium, in constant currencies) to be within the range of 3% to 7%.

MTG intends to continue driving organic growth through continued scaled, but disciplined, marketing. The group therefore expects its full year, total reported adjusted EBITDA margin (including Plarium) to be within the range of 21% to 24 %. The final margin will depend on the returns on , and levels of investment in, the marketing of new and established games.

February 12 – MTG announces that it has successfully closed the transaction, signed on November 11, 2024, to acquire 100% of Plarium Global Ltd., the developer behind the #1 global RPG RAID: Shadow Legends. The deal ensures that MTG has the relevant scale to become one of the world's leading operators of successful mid-core and casual games.

February 25 – MTG announces that Nick Hopkins has been appointed as the group's Chief Financial Officer. Nick will join in May and will leverage skills and experience from over 15 years in investment banking, where he has covered and advised on a range of sectors including gaming, media, technology and consumer retail.

May 2 - Conclusion of MTG's share buyback program that commenced on 17 May 2024. MTG has repurchased a total of 4,328,307 class B shares under the program, for a total value of SEK 400 million.

May 15 - MTG's Annual General Meeting (AGM) resolved on all proposals, including the adoption of income statements and balance sheets and treatment of MTG's result, and an incentive plan for 2025.

Further information about the group's significant events can be found on MTG's homepage on www.mtg.com

Q2 Q2 H1 H1 FY
(SEKm) 2025 2024 2025 2024 2024
Net sales 2,911 1.437 5.468 2,884 6,015
Sales growth, % 103% -1% 90% 4% 3%
Changes in FX rates -14% 0% -8% 0% 0%
Sales growth at constant FX 117% -1% 98% 4% 3%
of which organic growth 9% -7% 8% -2% -1%

Net sales for the group grew by 9% organically, by 117% in constant currency, and by 103% in reported numbers year over year in Q2 to SEK 2,991 million. The organic increase of 9% was driven primarily by the expansion of our localized Word Games and new Word Games, by scaling of Warhammer 40,000: Tacticus and Heroes of History, and the F1 Clash season reset. Our reported year over year increase predominantly reflected the recent consolidation of Plarium and RAID: Shadow Legends.

Q2 Q1 Q4 Q3 Q2
(SEKm) 2025 2025 2024 2024 2024
Plarium 1,424 1,066 O O O
Word Games 598 608 671 552 561
Strategy & Simulation 530 567 674 524 507
Racing 184 114 135 161 166
Tower Defense 89 108 101 120 120
Other smaller franchises 85 તે રેણવાડી તેમ જ દૂધની ડેરી જેવી સવલતો પ્રાપ્ય થયેલી છે. આ ગામનાં લોકોનો મુખ્ય વ્યવસાય ખેતી, ખેતમજૂરી તેમ જ પશુપાલન છે. આ ગામનાં મુખ્યત્વે ખેત-ઉપયોગ તાલુકામાં આવેલું એક ગામન 112 81 84
Total sales 2.911 2,557 1.693 1.438 1.437

Plarium and its portfolio of games was consolidated from February 1, 2025. RAID: Shadow Legends delivered slight year over year growth, which was offset by lower performance in some of Plarium's other titles.

The performance of RAID: Shadow Legends was driven by a strong live-ops calendar. The Community Weeks engaged players with daily rewards and culminated in a live YouTube event. In June, the Summer campaign launched with a major content drop, including the Demon Invasion event, which introduced five new champions available through the loyalty program, in-game mechanics, and other live ops initiatives. The event is ongoing and runs until the first week of August.

Mech Arena kicked off the Primal Rage event with a special season sale, and rolled out a new battle mode in July. Merge Gardens ran several shorter live events, which featured themed puzzles and jigsaws. In June, the function Veranda Sidecamp was launched, introducing new core mechanics and showcasing the engaging features of event gardens to new players. These updates were successful and delivered increased monetization from new users. The game also expanded to the Microsoft Store to benefit from lower platform fees.

Word Games franchise revenues were up by 7% year over year in and 16% year over year in constant currencies. The franchise expanded Word Search Explorer, Crossword Jam, and Word Tour into key non-English markets, driving player growth and setting the stage for sustained organic momentum.

Word Search Explorer was expanded with a new puzzle type, while Word Trip received updated visuals aimed at extending session duration and improving retention among low-engagement users. Crossword Jam introduced mechanics to support early retention. In Daily Themed Crossword, monetization was refined across puzzle categories.

The studio also continued to iterate on their soft launched games. Content in Word Tour was adapted to support further geographical expansion. Tile Match received balancing updates to improve user retention, and the team also added new mechanics to drive engagement and improve performance in new games such as Two Square: 2048 Numbers Merge and Jigsaw Puzzle.

Strategy & Simulation franchise revenues were up 5% year over year and 7% year over year in constant currencies.

Forge of Empires hosted its Anniversary event during the quarter, which delivered increased reactivation of paying players, however the Viking event saw softer engagement than expected. As a result, Forge of Empires revenues declined slightly year over year.

Heroes of History delivered another quarter of rapid growth. New content was added throughout the quarter, led by the new heroes Alexander the Great and Florence Nightingale. The studio maintained high live-ops activity throughout the quarter, with the addition of three seasonal events, a new era, and three new hero seasons.

Warhammer 40,000 Tacticus continued its growth momentum, adding content during the quarter, with a Spring seasonal event held at the end of April. The team focused on boosting organic installs in May by hosting the Festival of Skulls event and introduced the popular Adeptus Custodes faction. Snowprint also continued to focus on driving direct consumer revenues with the recently launched Tacticus Store.

Tower Defense franchise revenues were down -25% year over year and -17% year over year in constant currencies.

Bloons TD 6 added several updates during the period, including the new Desperado tower, the Spike Factory Paragon, a new map and additional content for the Rogue Legends DLC. However, revenue declined year over year, which reflected lower DAU levels in the game.

Bloons Card Storm rolled out its fourth update since launch, introducing further gameplay tuning and balance improvements. The team continues to iterate on the game based on insights from the soft launch phase.

Progress also continues to be made on the new games pipeline. A public playtest for Zombie Assault: Resurgence is scheduled for this summer. The release of Fightland was moved up to enable the team to iterate further based on early player feedback.

Racing franchise revenues were up by 11% year over year and by 14% year over year in constant currencies.

Growth was largely driven by the successful season reset of F1 Clash in early May. The reset brought a wide range of new content including new drivers, new core mechanics

and stats, and updated gameplay systems including objectives and new Legendary Drivers.

Top Drives added over 280 new cars as part of the Asia-Pacific Revival and French Riviera content updates, taking to total numbers of cars over 5,000. Matchcreek Motors rolled out its first PvP features and launched an official Discord server to support onboarding and strengthen player engagement.

The Racing franchise maintained its positive momentum into Q3, generating its highest ever weekly revenues in the first week of June 30th.

Title/platform expansion Publisher Type
Matchcreek Motors Hutch Early scaling
Crossword Go PlaySimple Soft launch, Apple only
Cryptogram PlaySimple Soft launch, Android & Apple
Two Square: 2048 Numbers Merge PlaySimple Commercial launch
Tile Match PlaySimple Commercial launch
WordSearch Solitaire PlaySimple Soft launch
Word Tour PlaySimple Early scaling
Heroes of History InnoGames Early scaling
Cozy Coast InnoGames Soft launch
Bloons Card Storm Ninja Kiwi Early scaling
Fightland Ninja Kiwi New game launch
Bloons TD 6 Ninja Kiwi Switch launch
Zombie Assault: Resurgence Ninja Kiwi New game launch
Elf Islands Plarium Soft launch
Q2 Q1 Q4 Q3 Q2
2025 2025 2024 2024 2024
DAU, million 9.0 9.0 6.3 6.1 5.8
MAU, million 43.4 41.6 30.5 28.3 26.9
ARPDAU, SEK 3.5 3.1 2.9 2.6 2.7
Revenue generated by the top 3 games, % 50% 49% 41% 39% 38%
Revenue generated by platform, %
Mobile 70% 69% 78% 77% 76%
Direct to consumer 24% 24% 19% 19% 19%
Other 5% 7% 3% 5% 5%
Revenue generated by territory, %
Europe 34% 35% 34% 35% 33%
North America 55% 57% 60% 59% ૯૫૪
Asia Pacific 9% 6% 5% 5% 5%
Rest of World 2% 1% 1% 1% 1%
Revenue generated by monetization type, %
IAP 79% 75% 60% 62% 61%
IAA 19% 21% 36% 32% 33%
Other 2% 4% 4% 6% 6%
UA spend, SEKm 1,054 ರಿಕೆಡಿ 677 548 470

Total daily active users (DAU) increased by 55% year over year, driven primarily by the new Word Games franchise players and the consolidation of Plarium. DAU levels were flat on a sequential basis, as a slight increase in Word Game franchise player levels was offset by slight declines across the other franchises.

Average Revenue per Daily Active User (ARPDAU) grew sequentially by 13% driven a full-quarter contribution from Plarium's games, compared to two months in Q1, as well as the strong season reset in F1 Clash. The year over year increase in ARPDAU mainly reflected the consolidation of Plarium, higher ARPDAU in our Racing franchise games, and small ARPDAU increases in some of our Strategy and Simulation franchise games. This was partially offset by the rapid geographical expansion of key Word Games titles with lower ARPDAU.

The group's top three largest games in Q2 were RAID: Shadow Legends, Forge of Empires and Warhammer 40,000: Tacticus. Together, these games accounted for 50% of the group's revenues in the second quarter, compared to 49% in the first quarter. This compares to 38% from the group's three largest titles in Q2 2024, prior to the consolidation of RAID: Shadow Legends. Mobile represented 70% (76%) of total revenues in the second quarter, while direct to consumer revenues, including browser, accounted for 24% (19%). The year over year increase in direct to consumer revenues reflect the full consolidation of Plarium and an increasing proportion of revenues from the newly introduced Warhammer 40,000: Tacticus web store.

Q2 02 H1 H1 FY
(SEKm) 2025 2024 2025 2024 2024
EBIT 222 281 513 517 901
Amortization 345 123 623 249 કાર
Depreciation 28 15 54 31 રતે
EBITDA 596 420 1,190 797 1,476
Impairment own capitalized costs 8
Non-recurring bonus structures e 20 24
M&A transaction costs and revaluation of put/call options 44 64 5 158
Adjusted EBITDA 640 426 1,256 822 1,666
Adjusted EBITDA margin 22% 30% 23% 28% 28%

Total user acquisition (UA) costs accounted for 36% of group revenues in Q2, up from 33% in the same period last year but down from 38% in Q1. UA spend for our original studios was up 52% year over year in constant currencies, driven by scaled marketing investments in the geographical expansion of word games, and our scaling Strategy and Simulation franchise titles Heroes of History and Warhammer 40,000: Tacticus. Total group UA spend was up 124% year over year in Q2, following the consolidation of Plarium from 1 February 2025.

We reported a 50% increase in adjusted EBITDA to SEK 640 (426) million in Q2, with an operating margin of 22% in Q2. The decline in operating margin year on year was almost entirely driven by our increased marketing investments in several of our game franchises. Adjusted EBITDA was up 63% year over year in Q2 on a constant currency basis.

The group's adjustments to reported EBITDA amounted to SEK 44 (6) million in the quarter which included an adjustment for M&A transaction costs of approximately SEK 34 (1) million. The group's adjustments to reported EBITDA also included the performance-based revaluation of put/call options and performance-based payments related to the acquisition of Snowprint.

Depreciation and amortization amounted to SEK 373 (139) million and included amortization of purchase price allocations (PPA) of SEK 322 (102) million. The increased amortization levels arise from allocated surplus values related to RAID: Shadow Legends as well as other identified intangible assets following the consolidation of Plarium. Depreciation and amortization amounted to SEK 51 (37) million when excluding PPA.

Consolidated EBIT was SEK 222 (281) million in the quarter, which corresponded to an EBIT margin of 8% (20%). Operating costs before depreciation and amortization increased by 127% year over year to SEK 2,315 (1,018) million.

Q2 Q2 H1 H1 FY
(SEKm) 2025 2024 2025 2024 2024
Net interest -76 33 -93 ୧୧ 129
Revaluation earnout effects 28 -261 104 -502 -690
Revaluation PlaySimple debt (C-shares) -41 -5 -142 11 -68
Revaluation purchase price -40 1
Put/call option 8 O 10 O -111
Exchange rate differences -45 -50 -26 -13 35
Other -5 -4 -28 -6 -14
Total financial net -130 -287 -215 -444 -719

Total net financial items amounted to SEK -130 (-287) million in the quarter, of which net interest amounted to SEK -76 (33) million and other financial items to SEK -54 (-320) million.

Other financial items included discounting and exchange rate effects on the revaluation of earnout liabilities, which amounted to SEK 28 (-261) million. In addition, other financial items included a SEK -41 (-5) million revaluation of the financial liability related to the class C shares held by the group as the final payment part of the agreement to acquire PlaySimple. MTG holds these C shares as an off-balance sheet item, and a future transfer of shares to PlaySimple would not have a cash impact. The revaluation of the financial liability related to the C shares was impacted by the uplift in the MTG B share price during the quarter.

Other financial items also comprise exchange rate differences in the quarter amounted to SEK -45 (-50) million, of which SEK -36 (0) million relates to VC funds. In addition, revaluation of put/call options and other revaluation effects amounted to SEK 3 (-4) million.

The group's tax amounted to SEK -153 (-105) million in the quarter. The increase primarily reflected the consolidation of Plarium and withholding tax paid in PlaySimple, partially offset by lower tax in InnoGames, PlaySimple and Ninja Kiwi.

The MTG VC fund has invested a total of SEK 396 (USD 40) million in a total of 26 companies to date. VC investments complement MTG's majority stake investment in InnoGames, Hutch, Ninja Kiwi, PlaySimple, Snowprint and Plarium.

The portfolio assets range from start-up game developers across several game genres and game creation platforms in the US and Europe to pure esports-focused companies. VC investments related to esports remained in MTG after the divestment of ESL Gaming.

(SEKm) Q2
2025
Q2
2024
H1
2025
H1
2024
FY
2024
Cash flow from operations before
changes in tax and working capital
512 469 1,042 800 1,599
Taxes paid -236 -135 -449 -213 -522
Changes in working capital 49 39 -91 78 264
Cash flow from operations 325 374 502 667 1,340
Cash flow from investing activities
Cash flow from financing activities
-1,138
-96
-438
-108
-7,183
4,588
-482
-118
-551
-388
Total net change in cash and cash equivalents -909 -172 -2,093 67 401
Cash and cash equivalents at the beginning of the period
Translation differences in cash and cash equivalents
Cash and cash equivalents at end of the period
2,176
-51
1,230
3,332
-16
3,144
3,542
-220
1,230
2,956
121
3,144
2,956
186
3,543

Total cash flow from operations amounted to SEK 325 (374) million in the quarter. The group reported changes in working capital of SEK 49 (39) million in the quarter. The group's paid tax amounted to SEK -236 (-135) million in the quarter. The increase year over year primarily reflected the consolidation of Plarium from 1 February 2025 as well as withholding tax paid in the second quarter in PlaySimple.

Total cash flow from investing activities amounted to SEK -1,138 (-438) million in the quarter. This mainly consisted of earnout payments amounting to SEK -1,074 (-521) million to PlaySimple. Investing activities also included capital expenditure on tangible and intangible assets amounting to SEK -54 (-22) million, primarily comprising capitalized development costs for games and platforms. In addition, other investments amounted to SEK 5 (0) million.

Total cash flow from financing activities amounted to SEK -96 (-108) million, mainly consisting of a repurchase of shares amounting to SEK -41 (-98) million, share swap regarding incentive programs amounting to SEK -39 (-) million, an issued convertible loan and the group's leasing payments.

The net change in cash and cash equivalents amounted to SEK -909 (-172) million in the quarter and the group had a total cash and cash equivalents of SEK 1,230 (3,144) million at the end of the period.

Net financial debt refers to the sum of interest-bearing liabilities, less cash and cash equivalents. Net financial debt as of June 30, 2025, amounted to SEK 3,183 (-2,980) million. The net debt calculation included external financing of SEK 4,181 million (0), lease liabilities of SEK 233 (164) million, less SEK 1,230 (3,144) million in cash and cash equivalents. The financial leverage ratio amounted to 1.12x based on the 12-month period EBITDA including Plarium.

Total net debt comprised interest-bearing liabilities of SEK 4,413 (164) million, earn-out liabilities of SEK 1,110 (1,421) million and put/call options of SEK 314 (166) million, less cash and cash equivalents of SEK 1,230 (3,144) million. Total net debt as of June 30 amounted to SEK 4,607 (-1,140) million. The leverage ratio amounted to 1.63x based on the 12-month period EBITDA including Plarium.

Modern Times Group MTG AB is the group's parent company and is responsible for group-wide management, administration, and financing.

Q2 Q2 H1 H1 FY
(SEKm) 2025 2024 2025 2024 2024
Net sales 18 15 35 29 રત
Net interest and other financial items O 2 143 92 157
Income before tax and appropriations -76 -39 15

Net interest and other financial items for the quarter amounted to SEK 0 (2) million. Net interest amounted to SEK -1 (22) million. Unrealized and realized exchange rate differences amounted to SEK 0 (-16) million and other financial items to SEK 0 (-4) million.

The parent company had cash and cash equivalents of SEK 201 (1,674) million at the end of the period.

The total number of shares outstanding at the end of the period was 117,114,942 (120,799,775), excluding the 4,522,073 Class B shares and the 6,280,623 Class C shares held by MTG as treasury shares.

This interim report has been prepared according to 'IAS 34 Interim Financial Reporting' and the 'Swedish Annual Accounts Act'. The interim report for the parent company has been prepared according to the Swedish Annual Accounts Act – Chapter 9 'Interim Report'.

The group's consolidated accounts and the parent company's accounts have been prepared according to the same accounting policies and calculation methods as were applied in the preparation of the 2024 Annual Report.

Disclosures in accordance with IAS 34.16A appear in the financial statements and the accompanying notes as well as in other parts of the interim report.

No transactions between MTG and related parties that have materially affected the Group's position and earnings took place during the period.

Significant risks and uncertainties exist for the group and the parent company. These factors include the prevailing economic and business environments; commercial risks related to expansion into new territories; other political and legislative risks related to changes in rules and regulations in the various territories in which the group operates; exposure to foreign exchange rate movements, and the US dollar and euro-linked currencies in particular; the emergence of new technologies and competitors; and cyber-attacks.

The group's game development businesses depend on their ability to continue releasing successful titles that attract paying customers, conditions that are not under the group's full control.

Risks and uncertainties are also described in more detail in the 2024 Annual Report, which is available at www.mtg.com.

Stockholm, 18 July 2025

Maria Redin

Group President & CEO, Modern Times Group MTG AB

Q2 Q2 H1 H1 FY
(SEKm) 2025 2024 2025 2024 2024
Net sales 2,911 1,437 5,468 2,884 6,015
Cost of goods and services -908 -380 -1,683 -763 -1,554
Gross income 2,003 1,058 3,785 2,121 4,462
Selling expenses -1,232 -507 -2,283 -1,048 -2,302
Administrative expenses -539 -271 -999 -558 -1,275
Other operating income 14 б 44 12 37
Other operating expenses -24 -4 -34 -10 -21
EBIT 222 281 513 517 901
Net interest -76 33 -93 ୧୧ 129
Other financial items -54 -320 -122 -510 -847
Income before tax ਰੇਤ -6 298 73 182
lax -153 -105 -294 -216 -392
Total net income for the period -61 -111 4 -142 -210
Net income for the period attributable to:
Equity holders of the parent -61 -111 4 -142 -210
Non-controlling interest
Net income for the period -61 -111 4 -142 -210
Basic earnings per share, SEK -0.52 -0.92 0.03 -1.17 -1.74
Diluted earnings per share, SEK -0.91 -1.17 -1.74
Number of shares
Shares outstanding at the end of the period 117,114,942 120,799,775 117,114,942 120,799,775 118,306,464
Basic average number of shares outstanding 117,178,374 121,296,605 117,545,892 121,489,004 120,500,977
Diluted average number of shares outstanding 121,493,176 121,748,995 121,137,914
Q2 02 H1 H1 FY
(SEKm) 2025 2024 2025 2024 2024
Net income -61 -111 -142 -210
Other comprehensive income
ltems that are or may be reclassified to profit or loss, net of tax:
Currency translation differences -245 -22 -1.341 490 592
ltems that cannot be transferred to profit or loss, net of tax:
Fair value change of equity instruments -3 -678 -55
Total comprehensive income -309 -133 -2,016 348 327
Total comprehensive income attributable to:
Equity holders of the parent -309 -133 -2,016 348 327
Jun 30 Jun 30 Dec 31
(SEKm) 2025 2024 2024
Non-current assets
Goodwill 11,283 10,243 10,383
Other intangible assets 5,944 1,991 1,761
Total intangible assets 17,226 12,234 12,145
Total tangible assets 135 31 28
Right of use assets 225 163 150
Shares and participations in associated and other companies 541 1,331 1,289
Other financial receivables 213 97 124
Total non-current financial assets 754 1,428 1,412
Total non-current assets 18,341 13,856 13,735
Current assets
Other receivables 1,569 725 790
Cash and cash equivalents 1,230 3,144 3,543
Total current assets 2,800 3,869 4,333
Total assets 21,140 17,725 18,068
Equity
Shareholders' equity 11,558 13,992 13,736
Total equity 11,558 13,992 13,736
Non-current liabilities
Liabilities to financial institutions 4,071 -
Lease liabilities 186 128 115
Total non-current interest-bearing liabilities 4,257 128 115
Provisions 1,030 541 422
Contingent consideration 112 534 670
Other non-interest-bearing liabilities 47 188 184
Total non-current non-interest-bearing liabilities 1,190 1,263 1,276
Total non-current liabilities 5,447 1,391 1,391
Current liabilities
Contingent consideration 998 887 1,004
Liabilities to financial institutions વેરૂ
Lease liabilities 47 રૂર્ણ રેર
Other interest-bearing liabilities 529 602
Other non-interest-bearing liabilities 2,996 891 1,300
Total current liabilities 4,135 2,342 2,941
Total liabilities 9,582 3,733 4,332
Total shareholders' equity and liabilities 21,140 17,725 18,068
Q2 Q2 H1 H1 FY
(SEKm) 2025 2024 2025 2024 2024
Income before tax وڌ -6 298 73 182
Adjustment for items not included in cash flow 419 475 744 728 1,417
Taxes paid -236 -135 -449 -213 -522
Changes in working capital 49 39 -91 78 264
Cash flow from operations 325 374 502 667 1,340
Investments/divestments in deposits 114 114 114
Acquisition / sale of subsidiaries, associates and other investments -15 -8 -6,003 -28 -46
Earnout payments -1,074 -521 -1,074 -521 -521
Investments in other non-current assets -49 -22 -106 -47 -98
Cash flow from investing activities -1,138 -438 -7,183 -482 -221
Repurchase of shares -41 -98 -152 -98 -304
Loan -7 4,800
Share swap regarding share incentive programs -39 -39 -47
Other cash flow from/used in financing activities -9 -10 -21 -19 -38
Cash flow from financing activities -96 -108 4,588 -118 -388
Total net change in cash and cash equivalents -909 -172 -2,093 67 401
Cash and cash equivalents at the beginning of the period 2,176 3,332 3,542 2,956 2,956
Translation differences in cash and cash equivalents -57 -16 -220 121 186
Cash and cash equivalents at end of the period 1,230 3,144 1,230 3,144 3,543
Jun 30 Jun 30 Dec 31
(SEKm) 2025 2024 2024
Opening balance 13,736 13,714 13,714
Net income for the period -142 -210
Other comprehensive income for the period -2,020 490 536
Total comprehensive income for the period -2,016 348 327
Effect of employee share programs 30 28 45
Share swap regarding share-based incentive program -39 -47
Repurchase of shares -153 -98 -304
Closing balance 11,558 13,992 13,736
Q2 Q2 H1 H1 FY
(SEKm) 2025 2024 2025 2024 2024
Net sales 18 15 35 29 ਦਰ
Gross income 18 15 35 29 59
Administrative expenses -95 -56 -180 -106 -217
Operating income -77 -41 -144 -76 -158
Net interest and other financial items O 2 143 92 157
Income before tax and appropriations -76 -39 1 15 -1
Appropriations 0 -217
Net income for the period -76 -39 1 15 -218

Net income for the period is in line with total comprehensive income for the parent company.

Jun 30 Jun 30 Dec 31
(SEKm) 2025 2024 2024
Non-current assets
Machinery and equipment 1 1 1
Shares and participations 15,231 13,821 13,821
Other financial receivables 20 4 14
Total non-current assets 15,253 13,826 13,836
Current assets
Current receivables રક 16 122
Cash and cash equivalents 201 1,674 1,344
Total current assets 257 1,690 1,466
Total assets 15,509 15,516 15,302
Shareholders' equity
Restricted equity 642 658 642
Non-restricted equity 14,182 14,794 14,343
Total equity 14,824 15,452 14,984
Untaxed reserves 9 -
Non-current liabilities
Non-interest-bearing liabilities 10 9 11
Total non-current liabilities 10 ರಿ 11
Current liabilities
Non-interest-bearing liabilities 676 45 307
Total current liabilities 676 45 307
Total shareholders' equity and liabilities 15,509 15,516 15,302

The carrying amounts are considered to be reasonable approximations of fair value for all financial assets and liabilities, except shares and participations in other companies and contingent considerations for which the valuation technique is described below.

(SEKm) Jun 30
2025
Dec 31
2024
Fair Fair
value Level 1 Level 2 Level 31 value
Financial assets measured at fair value
Shares and participations in other companies 541 - 541 1.287 1.287
Financial liabilities measured at fair value
Contingent consideration 1.110 l 1,110 1,674 1.674

Shares and participations in other companies – acquisition cost is initially considered to be a representative estimate of fair value. Subsequently, values are remeasured at fair value and gains/losses recognized when there is subsequent financing through participation by a third-party investor, in which case the price per share in that financing is used, when there is a realized exit or when there are indications that cost is not representative of fair value and sufficient, more recent information is available to measure fair value. Listed holdings are valued at the current share price.

Jun 30 Dec 31
(SEKm) 2025 2024
Opening balance 1 January 1,287 397
Reported gains and losses in net income for the period -9 8
Reported gains and losses in OCI for the period -655 -105
Acquisition1 O 908
Translation differences in income -59 30
Translation differences in OCl -24 50
Closing balance 541 1.287

Contingent consideration – expected future values are discounted to present value. The discount rate is risk-adjusted. The most critical parameters are estimated future revenue growth and future operating margin.

Jun 30 Dec 31
(SEKm) 2025 2024
Opening balance 1 January 1,674 1,439
New acquisitions ୧୧
Exercised payments, cash-based -1,074 -521
Revaluation O 346
Acquisition 707 -
Interest expense 102 216
Translation differences -299 128
Closing balance 1,110 1,674
(SEKm) 2025 2026 2027 2028+ otal
Cash consideration1 998 .110
Total contingent consideration 998 119 .110

The purpose of alternative performance measures (APMs) is to facilitate the analysis of business performance and industry trends that cannot be directly derived from financial statements. MTG uses the following APMs:

Change in net sales from organic growth

Adjusted EBITDA is used to assess MTG's underlying profitability. Adjusted EBITDA is defined as EBITDA adjusted for the effects of items affecting comparability, non-recurring bonus structures, acquisition-related transaction costs, revaluation of put/call options and impairment of capitalized internal work. Items affecting comparability refer to material items and events related to changes in the group's structure or lines of business, which are relevant for understanding the group's development on a like-for-like basis. During this year, the group changed its definition of adjusted EBITDA. The new definition of adjusted EBITDA also includes revaluation effects of put/call options.

Q2 Q2 H1 H1 FY
(SEKm) 2025 2024 2025 2024 2024
EBIT 222 281 513 517 901
Amortization 345 123 623 249 ર્સ્વિ
Depreciation 28 15 54 31 રેત્વે છે. આ ગામના લોકોનો મુખ્ય વ્યવસાય ખેતી, ખેતમજૂરી તેમ જ પશુપાલન છે. આ ગામમાં મુખ્યત્વે ખેત-ઉત
EBITDA 596 420 1,190 797 1,476
Impairment own capitalized costs 8
Non-recurring bonus structures I T 20 24
M&A transaction costs and revaluation of put/call options 44 64 5 158
Adjusted EBITDA 640 426 1,256 822 1,666

Since the group generates the majority of its sales in currencies other than the reporting currency (i.e., SEK, Swedish krona) and currency rates have proven to be rather volatile, the group's sales trends and performance are analyzed as changes in organic sales growth. This presents the increase or decrease in overall SEK net sales on a comparable basis, allowing for separate discussions of the impact of exchange rates, acquisitions, and divestments. The following table presents changes in organic sales growth as reconciled to the change in total reported net sales.

Q2 Q2 H1 H1 FY
(SEKm) 2025 2024 2025 2024 2024
Group
Organic growth 9% -7% 8% -2% -1%
Acquisition/divestments 107% 6% 90% 6% 4%
Changes in FX rates -14% 0% -8% 0% 0%
Reported growth 103% -1% 90% 4% 3%

On November 11, 2024, Modern Times Group MTG AB (publ) ("MTG") signed an agreement to acquire 100% of the shares in Plarium Global Ltd ("Plarium"), a leading international game developer with a strong portfolio of successful games, including the popular mobile role-playing game RAID: Shadow Legends. The acquisition strengthens MTG's position in the mid-core mobile games segment and adds further expertise in live ops, monetization and marketing. The acquisition was completed on February 12, 2025. The total purchase price amounts to USD 659 million, of which USD 20 million will be paid as a deferred payment in 2026, initially valued at USD 20 million. In addition, the agreement includes performance-based earnouts of up to USD 200 million, based on future revenues, initially valued at USD 32 million. The acquisition is financed through a combination of existing cash and cash equivalents and secured external financing comprising a term loan with a maturity of 3+1 years, as well as a revolving credit facility, totaling USD 460 million.

Refers to acquisitions completed during the first quarter of 2025.

Goodwill arising from the acquisition is mainly attributed to Plarium's future revenue generating capacity, expertise in game development and synergies within MTG's existing operations. None of the goodwill recognized is expected to be tax deductible. The amounts recognized for intangible assets, such as IP, direct-to-consumer platform and paying player relationships, have been measured at the discounted value of future cash flows. The amortization periods for the identified assets reflect the determinable useful lives. The impact of the business combination on the group's cash and cash equivalents amounted to SEK 5,988 million. Estimated transaction costs for the acquisition amounted to SEK 109 million.

(SEKm) Plarium
Intangible fixed assets 5,525
Other fixed assets 279
Other current assets ୧୧୧
Cash and cash equivalents 632
Deferred tax receivables/liabilities net -780
Other liabilities -1,085
Acquired net assets 5,227
Goodwill 1,948
Purchase price including other non-paid considerations 7,175
Less cash and cash equivalents in acquried operation -632
Additional purchase price and other settlements, non-paid -555
Effect on consolidated cash and cash equivalents 5,988
Cash flow from business combination
Cash payment -6,620
Acquired cash and cash equivalents 632
Total effect on cash flow from investing activities -5,988
Estimated transaction costs for acquisition (included in operating activities) -109
Net outflow cash and cash equivalent -6,097

The acquisition of Plarium was completed on February 12, 2025. The closing balance is based on the accounts as of January 31 and Plarium has been consolidated in MTG's accounts from this date.

(SEKm)
Sales 2.490
Income before tax1 225
.
(SEKm)
Sales 6.027
Income before tax1 261

There were no other events after the end of the reporting period.

EBITDA, adjusted for the effects of items affecting comparability, long-term incentive programs, acquisition-related transaction costs, revaluations of put/call options and impairment of own work capitalized, which are referred to as adjustments.

Average net revenue per daily active user.

Capital expenditures is a financial investment made with the expectation of future revenues.

Cash flow from operating activities including investments less realized exchange rate effects, as a percentage of adjusted EBITDA.

Cash flow from operating activities shows changes in working capital including profit for the year adjusted for profit and loss items that have not affected changes in cash flow.

Daily active user.

Earnings per share is expressed as net income attributable to equity holders of the parent divided by the average number of shares.

Net income for the period before other financial items, net interest and tax.

Profit for the period before other financial items, net interest, tax and depreciation and amortization.

In app advertising.

In app purchases.

Interest-bearing liabilities include external financing and lease liabilities.

Items affecting comparability refers to material items and events related to changes in the group's structure or lines of business, which are relevant for understanding the group's development on a comparable basis.

Cash flow from operating activities including net interest in cash flow, including investments less realized exchange rate effects, as a percentage of adjusted EBITDA

Monthly active user.

Net financial debt refers to the sum of interest-bearing liabilities, less cash and cash equivalents.

Net debt refers to the sum of interest-bearing liabilities, earn-out liabilities and put/call option liabilities less cash and cash equivalents.

The change in net sales compared with the same period last year, excluding acquisitions and divestments and adjusted for currency effects.

Return on ad spend.

The effect that foreign exchange rate fluctuations can have on a completed transaction prior to settlement. This refers to the exchange rate, or currency risk associated specifically with the time delay between entering into a trade or contract and then settling it.

Converting one currency to another, often in the context of the financial results of foreign subsidiaries into the parent company's and/or the group's functional currency.

User acquisition.

Cash flow from operating activities excluding net interest in cash flow, including investments less realized exchange rate effects, as a percentage of adjusted EBITDA.

Anton Gourman, VP Communications Direct: +46 8 562 000 50, [email protected]

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Modern Times Group MTG AB (publ) – Reg no: 556309-9158 – Phone: +46 (0) 8-562 000 50

MTG (Modern Times Group MTG AB (publ)) (www.mtg.com) is an international mobile gaming group that owns and operates gaming studios with popular global IPs across a wide range of casual and mid-core genres. The group is focused on accelerating portfolio company growth and supporting founders and entrepreneurs. MTG is an active driver of gaming industry consolidation and a strategic acquirer of gaming companies around the world. We are born in Sweden but have an international culture and global footprint. Our shares are listed on Nasdaq Stockholm ("MTGA" and "MTGB").

This information is information that Modern Times Group MTG AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 7:30 CET on July 18, 2025.

This interim report contains statements concerning, among other things, MTG's financial condition and results of operations that are forward-looking in nature. Such statements are not historical facts but, rather, represent MTG's future expectations. MTG believes that the expectations reflected in these forward-looking statements are based on reasonable assumptions; however, forward-looking statements involve inherent risks and uncertainties, and a number of important factors could cause actual results or outcomes to differ materially from those expressed in any forward-looking statement. Such important factors include but may not be limited to MTG's market position; growth in the gaming industry; and the effects of competition and other economic, business, competitive and/or regulatory factors affecting the business of MTG, its group companies and the gaming industry in general. Forward-looking statements apply only as of the date they were made, and, other than as required by applicable law, MTG undertakes no obligation to update any of them in the light of new information or future events.

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