Earnings Release • Jul 18, 2025
Earnings Release
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Reported revenues double in Q2, with a 117% year over year increase in constant currencies on the back of consolidation of Plarium. Strong organic growth1 of 9% in Q2, and 8% for the first six months of 2025. Business momentum remained high, driven by further expansion of key word games in new geographies and new word games, by continued innovation leading to strong growth in Warhammer 40,000: Tacticus and Heroes of History, and a highly successful season reset of F1 Clash. User acquisition spend in our original studios (UA) up by 52% year over year in constant currencies as we continued to invest in growth. Total UA spend represented 36% and 37% of revenues in Q2 and H1 respectively. Total adjusted EBITDA was up 50% year over year to SEK 640 million in Q2 and up 53% to SEK 1,256 million in H1, with operating margins of 22% and 23% respectively. MTG has full confidence in, and reiterates its outlook for, the full year 2025 of organic sales growth of 3-7% and total adjusted EBITDA margin for the full group of 21-24%.
conversion of 48% for the 12-month period ended 30 June 2025
Cash and cash equivalents at the end of the period amounted to SEK 1,230 (3,144) million with a net financial debt of SEK 3,183 (-2,980) million
| Q2 | Q2 | H1 | H1 | FY | |
|---|---|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2025 | 2024 | 2024 |
| Net sales | 2,911 | 1,437 | 5,468 | 2,884 | 6,015 |
| EBIT | 222 | 281 | 513 | 517 | 901 |
| EBITDA | 596 | 420 | 1,190 | 797 | 1,476 |
| Adjusted EBITDA | 640 | 426 | 1,256 | 822 | 1,666 |
| Net income | -61 | -111 | 4 | -142 | -210 |
| Cash flow from operations | 325 | 374 | 502 | 667 | 1,340 |
| Basic earnings per share (SEK) | -0.52 | -0.92 | 0.03 | -1.17 | -1.74 |
| Diluted earnings per share (SEK) | -0.91 | -1.17 | -1.74 | ||
| Growth | |||||
| Sales growth, % | 103% | -1% | 90% | 4% | 3% |
| Changes in FX rates | -14% | 0% | -8% | 0% | 0% |
| Sales growth at constant FX | 117% | -1% | 98% | 3% | 3% |
| of which organic growth | 9% | -7% | 8% | -2% | -1% |
1 Organic growth is defined as revenues from the studios MTG owned throughout the whole of 2024 and is calculated in constant currencies

I am very happy to deliver another quarter of strong,
accelerated, profitable growth and healthy cash generation. Our scaled but disciplined marketing efforts, combined with the strength and quality of our studios and games, resulted in organic revenues growing by 9% year over year in Q2, whilst maintaining healthy operating margins at 22% for the quarter.
Our organic growth once again came from both our casual and midcore portfolios. Our casual Word Games continued to grow, driven almost equally across the expansion of established games in new geographies, with Word Search Explorer and Crossword Jam in particular performing strongly, and the success of new games.
On the midcore side, we delivered strong continued growth from Warhammer 40,000: Tacticus and our new title Heroes of History. Our Racing flagship title F1 Clash also delivered a strong performance, with the season reset in May one of its best ever. Revenues in Forge of Empires, our second largest game, were however down year over year, due to in-game events not performing in line with expectations during the quarter.
Our total growth in the quarter was supported by our largest title RAID: Shadow Legends, which was part of the recent Plarium acquisition and consolidated from February this year. In addition to the consolidation impact, the game's revenues were slightly up year over year in Q2, as the team delivered several strong events in the quarter.
As a result, total revenues were up 117% year over year in Q2 and 98% for the first six months of the year in constant currencies. Our reported revenues were impacted by the significant weakening of the US dollar in Q2. The currency impact amounted to -14% in the quarter, and our total reported sales were therefore up 103% year over in Q2, and up 90% for the first six months of the year.
Our performance in Q2 continued the strong momentum we had in Q1 and we are therefore confident in our ability to deliver on our full year outlook for organic revenue growth of 3-7%.
We invested a total of SEK 1,054 million in user acquisition (UA) in Q2, and SEK 2,013 million in the first half of the year, corresponding to 36% and 37% of our total revenues for each respective period. UA spend for our original
studios was up 52% year over year in Q2 in constant currencies, and up slightly from the first quarter of the year.
The primary drivers of our increased organic UA spend were our ongoing investments in word games in new markets, in new casual titles, in Heroes of History and Warhammer 40,000: Tacticus. These investments continue to be done at healthy ROAS (return on advertising spend) levels. I am very happy with the sustained traction we are seeing in our key growing games and our ability to accelerate our marketing investments opportunistically.
We reported adjusted EBITDA of SEK 640 million in Q2 and SEK 1,256 million for the first six months of the year. Our operating margins of 22% and 23%, for Q2 and H1 respectively, mainly reflected the increased level of organic UA investments mentioned above. We therefore also remain confident in our full year outlook for operating margins of 21-24%.
We reported unlevered cash conversion of 48% and levered cash conversion of 50% for the 12-month period ended 30 June 2025. The cash conversion levels reflected recent higher M&A costs and withholding tax payments in both Q2 and Q1.
The core focus of our studios is to deliver fun and engaging experiences and gaming content to our players. At the same time, our vision has always been to create a more integrated gaming group that supports the strengths of our individual studios with the power of scale and shared services. The acquisition and integration of Plarium presents us with a major, unprecedented opportunity to accelerate our journey towards this vision.
Our strategic focus in Q2 has therefore been on the rapid but thorough evaluation of our capabilities, tech stacks and toolkits across the group, which began in Q1 following closing the Plarium transaction. We have now finished the first phase of this assessment and are working on our gameplan for evolving our operating model and creating a scalable shared platform. We have also begun to implement select initiatives across the group.
I remain firmly convinced that the work we are doing now will position MTG as one of the most attractive partners and effective ecosystems for gaming entrepreneurs who want to accelerate their journey and join a fantastic community of industry peers.
I look forward to sharing more about how we are evolving our operating model and the long-term value it will create at our Capital Markets Day on 9 October.
We also maintain our focus on finding the right balance between investing in organic growth, including maintaining a solid pipeline of new games in development and early scaling, AI initiatives and in potential M&A opportunities. All of this needs to be balanced with reducing our debt to enhance our balance sheet and optionality – all with the aim of creating value for our shareholders.
I am convinced that we have the strategy, teams, games and tools that we need to succeed in our ambitions.
Thank you for your time and for your support on our journey.
Maria Redin
Group President & CEO, Modern Times Group MTG AB
MTG's outlook for the full year 2025 is for organic sales growth (sales from MTG's businesses prior to the acquisition of Plarium, in constant currencies) to be within the range of 3% to 7%.
MTG intends to continue driving organic growth through continued scaled, but disciplined, marketing. The group therefore expects its full year, total reported adjusted EBITDA margin (including Plarium) to be within the range of 21% to 24 %. The final margin will depend on the returns on , and levels of investment in, the marketing of new and established games.
February 12 – MTG announces that it has successfully closed the transaction, signed on November 11, 2024, to acquire 100% of Plarium Global Ltd., the developer behind the #1 global RPG RAID: Shadow Legends. The deal ensures that MTG has the relevant scale to become one of the world's leading operators of successful mid-core and casual games.
February 25 – MTG announces that Nick Hopkins has been appointed as the group's Chief Financial Officer. Nick will join in May and will leverage skills and experience from over 15 years in investment banking, where he has covered and advised on a range of sectors including gaming, media, technology and consumer retail.
May 2 - Conclusion of MTG's share buyback program that commenced on 17 May 2024. MTG has repurchased a total of 4,328,307 class B shares under the program, for a total value of SEK 400 million.
May 15 - MTG's Annual General Meeting (AGM) resolved on all proposals, including the adoption of income statements and balance sheets and treatment of MTG's result, and an incentive plan for 2025.
Further information about the group's significant events can be found on MTG's homepage on www.mtg.com
| Q2 | Q2 | H1 | H1 | FY | |
|---|---|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2025 | 2024 | 2024 |
| Net sales | 2,911 | 1.437 | 5.468 | 2,884 | 6,015 |
| Sales growth, % | 103% | -1% | 90% | 4% | 3% |
| Changes in FX rates | -14% | 0% | -8% | 0% | 0% |
| Sales growth at constant FX | 117% | -1% | 98% | 4% | 3% |
| of which organic growth | 9% | -7% | 8% | -2% | -1% |
Net sales for the group grew by 9% organically, by 117% in constant currency, and by 103% in reported numbers year over year in Q2 to SEK 2,991 million. The organic increase of 9% was driven primarily by the expansion of our localized Word Games and new Word Games, by scaling of Warhammer 40,000: Tacticus and Heroes of History, and the F1 Clash season reset. Our reported year over year increase predominantly reflected the recent consolidation of Plarium and RAID: Shadow Legends.
| Q2 | Q1 | Q4 | Q3 | Q2 | |
|---|---|---|---|---|---|
| (SEKm) | 2025 | 2025 | 2024 | 2024 | 2024 |
| Plarium | 1,424 | 1,066 | O | O | O |
| Word Games | 598 | 608 | 671 | 552 | 561 |
| Strategy & Simulation | 530 | 567 | 674 | 524 | 507 |
| Racing | 184 | 114 | 135 | 161 | 166 |
| Tower Defense | 89 | 108 | 101 | 120 | 120 |
| Other smaller franchises | 85 | તે રેણવાડી તેમ જ દૂધની ડેરી જેવી સવલતો પ્રાપ્ય થયેલી છે. આ ગામનાં લોકોનો મુખ્ય વ્યવસાય ખેતી, ખેતમજૂરી તેમ જ પશુપાલન છે. આ ગામનાં મુખ્યત્વે ખેત-ઉપયોગ તાલુકામાં આવેલું એક ગામન | 112 | 81 | 84 |
| Total sales | 2.911 | 2,557 | 1.693 | 1.438 | 1.437 |
Plarium and its portfolio of games was consolidated from February 1, 2025. RAID: Shadow Legends delivered slight year over year growth, which was offset by lower performance in some of Plarium's other titles.
The performance of RAID: Shadow Legends was driven by a strong live-ops calendar. The Community Weeks engaged players with daily rewards and culminated in a live YouTube event. In June, the Summer campaign launched with a major content drop, including the Demon Invasion event, which introduced five new champions available through the loyalty program, in-game mechanics, and other live ops initiatives. The event is ongoing and runs until the first week of August.
Mech Arena kicked off the Primal Rage event with a special season sale, and rolled out a new battle mode in July. Merge Gardens ran several shorter live events, which featured themed puzzles and jigsaws. In June, the function Veranda Sidecamp was launched, introducing new core mechanics and showcasing the engaging features of event gardens to new players. These updates were successful and delivered increased monetization from new users. The game also expanded to the Microsoft Store to benefit from lower platform fees.
Word Games franchise revenues were up by 7% year over year in and 16% year over year in constant currencies. The franchise expanded Word Search Explorer, Crossword Jam, and Word Tour into key non-English markets, driving player growth and setting the stage for sustained organic momentum.
Word Search Explorer was expanded with a new puzzle type, while Word Trip received updated visuals aimed at extending session duration and improving retention among low-engagement users. Crossword Jam introduced mechanics to support early retention. In Daily Themed Crossword, monetization was refined across puzzle categories.
The studio also continued to iterate on their soft launched games. Content in Word Tour was adapted to support further geographical expansion. Tile Match received balancing updates to improve user retention, and the team also added new mechanics to drive engagement and improve performance in new games such as Two Square: 2048 Numbers Merge and Jigsaw Puzzle.
Strategy & Simulation franchise revenues were up 5% year over year and 7% year over year in constant currencies.
Forge of Empires hosted its Anniversary event during the quarter, which delivered increased reactivation of paying players, however the Viking event saw softer engagement than expected. As a result, Forge of Empires revenues declined slightly year over year.
Heroes of History delivered another quarter of rapid growth. New content was added throughout the quarter, led by the new heroes Alexander the Great and Florence Nightingale. The studio maintained high live-ops activity throughout the quarter, with the addition of three seasonal events, a new era, and three new hero seasons.
Warhammer 40,000 Tacticus continued its growth momentum, adding content during the quarter, with a Spring seasonal event held at the end of April. The team focused on boosting organic installs in May by hosting the Festival of Skulls event and introduced the popular Adeptus Custodes faction. Snowprint also continued to focus on driving direct consumer revenues with the recently launched Tacticus Store.
Tower Defense franchise revenues were down -25% year over year and -17% year over year in constant currencies.
Bloons TD 6 added several updates during the period, including the new Desperado tower, the Spike Factory Paragon, a new map and additional content for the Rogue Legends DLC. However, revenue declined year over year, which reflected lower DAU levels in the game.
Bloons Card Storm rolled out its fourth update since launch, introducing further gameplay tuning and balance improvements. The team continues to iterate on the game based on insights from the soft launch phase.
Progress also continues to be made on the new games pipeline. A public playtest for Zombie Assault: Resurgence is scheduled for this summer. The release of Fightland was moved up to enable the team to iterate further based on early player feedback.
Racing franchise revenues were up by 11% year over year and by 14% year over year in constant currencies.
Growth was largely driven by the successful season reset of F1 Clash in early May. The reset brought a wide range of new content including new drivers, new core mechanics
and stats, and updated gameplay systems including objectives and new Legendary Drivers.
Top Drives added over 280 new cars as part of the Asia-Pacific Revival and French Riviera content updates, taking to total numbers of cars over 5,000. Matchcreek Motors rolled out its first PvP features and launched an official Discord server to support onboarding and strengthen player engagement.
The Racing franchise maintained its positive momentum into Q3, generating its highest ever weekly revenues in the first week of June 30th.

| Title/platform expansion | Publisher | Type |
|---|---|---|
| Matchcreek Motors | Hutch | Early scaling |
| Crossword Go | PlaySimple | Soft launch, Apple only |
| Cryptogram | PlaySimple | Soft launch, Android & Apple |
| Two Square: 2048 Numbers Merge | PlaySimple | Commercial launch |
| Tile Match | PlaySimple | Commercial launch |
| WordSearch Solitaire | PlaySimple | Soft launch |
| Word Tour | PlaySimple | Early scaling |
| Heroes of History | InnoGames | Early scaling |
| Cozy Coast | InnoGames | Soft launch |
| Bloons Card Storm | Ninja Kiwi | Early scaling |
| Fightland | Ninja Kiwi | New game launch |
| Bloons TD 6 | Ninja Kiwi | Switch launch |
| Zombie Assault: Resurgence | Ninja Kiwi | New game launch |
| Elf Islands | Plarium | Soft launch |
| Q2 | Q1 | Q4 | Q3 | Q2 | |
|---|---|---|---|---|---|
| 2025 | 2025 | 2024 | 2024 | 2024 | |
| DAU, million | 9.0 | 9.0 | 6.3 | 6.1 | 5.8 |
| MAU, million | 43.4 | 41.6 | 30.5 | 28.3 | 26.9 |
| ARPDAU, SEK | 3.5 | 3.1 | 2.9 | 2.6 | 2.7 |
| Revenue generated by the top 3 games, % | 50% | 49% | 41% | 39% | 38% |
| Revenue generated by platform, % | |||||
| Mobile | 70% | 69% | 78% | 77% | 76% |
| Direct to consumer | 24% | 24% | 19% | 19% | 19% |
| Other | 5% | 7% | 3% | 5% | 5% |
| Revenue generated by territory, % | |||||
| Europe | 34% | 35% | 34% | 35% | 33% |
| North America | 55% | 57% | 60% | 59% | ૯૫૪ |
| Asia Pacific | 9% | 6% | 5% | 5% | 5% |
| Rest of World | 2% | 1% | 1% | 1% | 1% |
| Revenue generated by monetization type, % | |||||
| IAP | 79% | 75% | 60% | 62% | 61% |
| IAA | 19% | 21% | 36% | 32% | 33% |
| Other | 2% | 4% | 4% | 6% | 6% |
| UA spend, SEKm | 1,054 | ರಿಕೆಡಿ | 677 | 548 | 470 |
Total daily active users (DAU) increased by 55% year over year, driven primarily by the new Word Games franchise players and the consolidation of Plarium. DAU levels were flat on a sequential basis, as a slight increase in Word Game franchise player levels was offset by slight declines across the other franchises.
Average Revenue per Daily Active User (ARPDAU) grew sequentially by 13% driven a full-quarter contribution from Plarium's games, compared to two months in Q1, as well as the strong season reset in F1 Clash. The year over year increase in ARPDAU mainly reflected the consolidation of Plarium, higher ARPDAU in our Racing franchise games, and small ARPDAU increases in some of our Strategy and Simulation franchise games. This was partially offset by the rapid geographical expansion of key Word Games titles with lower ARPDAU.
The group's top three largest games in Q2 were RAID: Shadow Legends, Forge of Empires and Warhammer 40,000: Tacticus. Together, these games accounted for 50% of the group's revenues in the second quarter, compared to 49% in the first quarter. This compares to 38% from the group's three largest titles in Q2 2024, prior to the consolidation of RAID: Shadow Legends. Mobile represented 70% (76%) of total revenues in the second quarter, while direct to consumer revenues, including browser, accounted for 24% (19%). The year over year increase in direct to consumer revenues reflect the full consolidation of Plarium and an increasing proportion of revenues from the newly introduced Warhammer 40,000: Tacticus web store.
| Q2 | 02 | H1 | H1 | FY | |
|---|---|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2025 | 2024 | 2024 |
| EBIT | 222 | 281 | 513 | 517 | 901 |
| Amortization | 345 | 123 | 623 | 249 | કાર |
| Depreciation | 28 | 15 | 54 | 31 | રતે |
| EBITDA | 596 | 420 | 1,190 | 797 | 1,476 |
| Impairment own capitalized costs | 8 | ||||
| Non-recurring bonus structures | e | 20 | 24 | ||
| M&A transaction costs and revaluation of put/call options | 44 | 64 | 5 | 158 | |
| Adjusted EBITDA | 640 | 426 | 1,256 | 822 | 1,666 |
| Adjusted EBITDA margin | 22% | 30% | 23% | 28% | 28% |
Total user acquisition (UA) costs accounted for 36% of group revenues in Q2, up from 33% in the same period last year but down from 38% in Q1. UA spend for our original studios was up 52% year over year in constant currencies, driven by scaled marketing investments in the geographical expansion of word games, and our scaling Strategy and Simulation franchise titles Heroes of History and Warhammer 40,000: Tacticus. Total group UA spend was up 124% year over year in Q2, following the consolidation of Plarium from 1 February 2025.
We reported a 50% increase in adjusted EBITDA to SEK 640 (426) million in Q2, with an operating margin of 22% in Q2. The decline in operating margin year on year was almost entirely driven by our increased marketing investments in several of our game franchises. Adjusted EBITDA was up 63% year over year in Q2 on a constant currency basis.
The group's adjustments to reported EBITDA amounted to SEK 44 (6) million in the quarter which included an adjustment for M&A transaction costs of approximately SEK 34 (1) million. The group's adjustments to reported EBITDA also included the performance-based revaluation of put/call options and performance-based payments related to the acquisition of Snowprint.
Depreciation and amortization amounted to SEK 373 (139) million and included amortization of purchase price allocations (PPA) of SEK 322 (102) million. The increased amortization levels arise from allocated surplus values related to RAID: Shadow Legends as well as other identified intangible assets following the consolidation of Plarium. Depreciation and amortization amounted to SEK 51 (37) million when excluding PPA.
Consolidated EBIT was SEK 222 (281) million in the quarter, which corresponded to an EBIT margin of 8% (20%). Operating costs before depreciation and amortization increased by 127% year over year to SEK 2,315 (1,018) million.
| Q2 | Q2 | H1 | H1 | FY | |
|---|---|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2025 | 2024 | 2024 |
| Net interest | -76 | 33 | -93 | ୧୧ | 129 |
| Revaluation earnout effects | 28 | -261 | 104 | -502 | -690 |
| Revaluation PlaySimple debt (C-shares) | -41 | -5 | -142 | 11 | -68 |
| Revaluation purchase price | -40 | 1 | |||
| Put/call option | 8 | O | 10 | O | -111 |
| Exchange rate differences | -45 | -50 | -26 | -13 | 35 |
| Other | -5 | -4 | -28 | -6 | -14 |
| Total financial net | -130 | -287 | -215 | -444 | -719 |
Total net financial items amounted to SEK -130 (-287) million in the quarter, of which net interest amounted to SEK -76 (33) million and other financial items to SEK -54 (-320) million.
Other financial items included discounting and exchange rate effects on the revaluation of earnout liabilities, which amounted to SEK 28 (-261) million. In addition, other financial items included a SEK -41 (-5) million revaluation of the financial liability related to the class C shares held by the group as the final payment part of the agreement to acquire PlaySimple. MTG holds these C shares as an off-balance sheet item, and a future transfer of shares to PlaySimple would not have a cash impact. The revaluation of the financial liability related to the C shares was impacted by the uplift in the MTG B share price during the quarter.
Other financial items also comprise exchange rate differences in the quarter amounted to SEK -45 (-50) million, of which SEK -36 (0) million relates to VC funds. In addition, revaluation of put/call options and other revaluation effects amounted to SEK 3 (-4) million.
The group's tax amounted to SEK -153 (-105) million in the quarter. The increase primarily reflected the consolidation of Plarium and withholding tax paid in PlaySimple, partially offset by lower tax in InnoGames, PlaySimple and Ninja Kiwi.
The MTG VC fund has invested a total of SEK 396 (USD 40) million in a total of 26 companies to date. VC investments complement MTG's majority stake investment in InnoGames, Hutch, Ninja Kiwi, PlaySimple, Snowprint and Plarium.
The portfolio assets range from start-up game developers across several game genres and game creation platforms in the US and Europe to pure esports-focused companies. VC investments related to esports remained in MTG after the divestment of ESL Gaming.
| (SEKm) | Q2 2025 |
Q2 2024 |
H1 2025 |
H1 2024 |
FY 2024 |
|---|---|---|---|---|---|
| Cash flow from operations before changes in tax and working capital |
512 | 469 | 1,042 | 800 | 1,599 |
| Taxes paid | -236 | -135 | -449 | -213 | -522 |
| Changes in working capital | 49 | 39 | -91 | 78 | 264 |
| Cash flow from operations | 325 | 374 | 502 | 667 | 1,340 |
| Cash flow from investing activities Cash flow from financing activities |
-1,138 -96 |
-438 -108 |
-7,183 4,588 |
-482 -118 |
-551 -388 |
| Total net change in cash and cash equivalents | -909 | -172 | -2,093 | 67 | 401 |
| Cash and cash equivalents at the beginning of the period Translation differences in cash and cash equivalents Cash and cash equivalents at end of the period |
2,176 -51 1,230 |
3,332 -16 3,144 |
3,542 -220 1,230 |
2,956 121 3,144 |
2,956 186 3,543 |
Total cash flow from operations amounted to SEK 325 (374) million in the quarter. The group reported changes in working capital of SEK 49 (39) million in the quarter. The group's paid tax amounted to SEK -236 (-135) million in the quarter. The increase year over year primarily reflected the consolidation of Plarium from 1 February 2025 as well as withholding tax paid in the second quarter in PlaySimple.
Total cash flow from investing activities amounted to SEK -1,138 (-438) million in the quarter. This mainly consisted of earnout payments amounting to SEK -1,074 (-521) million to PlaySimple. Investing activities also included capital expenditure on tangible and intangible assets amounting to SEK -54 (-22) million, primarily comprising capitalized development costs for games and platforms. In addition, other investments amounted to SEK 5 (0) million.
Total cash flow from financing activities amounted to SEK -96 (-108) million, mainly consisting of a repurchase of shares amounting to SEK -41 (-98) million, share swap regarding incentive programs amounting to SEK -39 (-) million, an issued convertible loan and the group's leasing payments.
The net change in cash and cash equivalents amounted to SEK -909 (-172) million in the quarter and the group had a total cash and cash equivalents of SEK 1,230 (3,144) million at the end of the period.
Net financial debt refers to the sum of interest-bearing liabilities, less cash and cash equivalents. Net financial debt as of June 30, 2025, amounted to SEK 3,183 (-2,980) million. The net debt calculation included external financing of SEK 4,181 million (0), lease liabilities of SEK 233 (164) million, less SEK 1,230 (3,144) million in cash and cash equivalents. The financial leverage ratio amounted to 1.12x based on the 12-month period EBITDA including Plarium.
Total net debt comprised interest-bearing liabilities of SEK 4,413 (164) million, earn-out liabilities of SEK 1,110 (1,421) million and put/call options of SEK 314 (166) million, less cash and cash equivalents of SEK 1,230 (3,144) million. Total net debt as of June 30 amounted to SEK 4,607 (-1,140) million. The leverage ratio amounted to 1.63x based on the 12-month period EBITDA including Plarium.
Modern Times Group MTG AB is the group's parent company and is responsible for group-wide management, administration, and financing.
| Q2 | Q2 | H1 | H1 | FY | |
|---|---|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2025 | 2024 | 2024 |
| Net sales | 18 | 15 | 35 | 29 | રત |
| Net interest and other financial items | O | 2 | 143 | 92 | 157 |
| Income before tax and appropriations | -76 | -39 | 15 |
Net interest and other financial items for the quarter amounted to SEK 0 (2) million. Net interest amounted to SEK -1 (22) million. Unrealized and realized exchange rate differences amounted to SEK 0 (-16) million and other financial items to SEK 0 (-4) million.
The parent company had cash and cash equivalents of SEK 201 (1,674) million at the end of the period.
The total number of shares outstanding at the end of the period was 117,114,942 (120,799,775), excluding the 4,522,073 Class B shares and the 6,280,623 Class C shares held by MTG as treasury shares.
This interim report has been prepared according to 'IAS 34 Interim Financial Reporting' and the 'Swedish Annual Accounts Act'. The interim report for the parent company has been prepared according to the Swedish Annual Accounts Act – Chapter 9 'Interim Report'.
The group's consolidated accounts and the parent company's accounts have been prepared according to the same accounting policies and calculation methods as were applied in the preparation of the 2024 Annual Report.
Disclosures in accordance with IAS 34.16A appear in the financial statements and the accompanying notes as well as in other parts of the interim report.
No transactions between MTG and related parties that have materially affected the Group's position and earnings took place during the period.
Significant risks and uncertainties exist for the group and the parent company. These factors include the prevailing economic and business environments; commercial risks related to expansion into new territories; other political and legislative risks related to changes in rules and regulations in the various territories in which the group operates; exposure to foreign exchange rate movements, and the US dollar and euro-linked currencies in particular; the emergence of new technologies and competitors; and cyber-attacks.
The group's game development businesses depend on their ability to continue releasing successful titles that attract paying customers, conditions that are not under the group's full control.
Risks and uncertainties are also described in more detail in the 2024 Annual Report, which is available at www.mtg.com.
Stockholm, 18 July 2025
Maria Redin
Group President & CEO, Modern Times Group MTG AB
| Q2 | Q2 | H1 | H1 | FY | |
|---|---|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2025 | 2024 | 2024 |
| Net sales | 2,911 | 1,437 | 5,468 | 2,884 | 6,015 |
| Cost of goods and services | -908 | -380 | -1,683 | -763 | -1,554 |
| Gross income | 2,003 | 1,058 | 3,785 | 2,121 | 4,462 |
| Selling expenses | -1,232 | -507 | -2,283 | -1,048 | -2,302 |
| Administrative expenses | -539 | -271 | -999 | -558 | -1,275 |
| Other operating income | 14 | б | 44 | 12 | 37 |
| Other operating expenses | -24 | -4 | -34 | -10 | -21 |
| EBIT | 222 | 281 | 513 | 517 | 901 |
| Net interest | -76 | 33 | -93 | ୧୧ | 129 |
| Other financial items | -54 | -320 | -122 | -510 | -847 |
| Income before tax | ਰੇਤ | -6 | 298 | 73 | 182 |
| lax | -153 | -105 | -294 | -216 | -392 |
| Total net income for the period | -61 | -111 | 4 | -142 | -210 |
| Net income for the period attributable to: | |||||
| Equity holders of the parent | -61 | -111 | 4 | -142 | -210 |
| Non-controlling interest | |||||
| Net income for the period | -61 | -111 | 4 | -142 | -210 |
| Basic earnings per share, SEK | -0.52 | -0.92 | 0.03 | -1.17 | -1.74 |
| Diluted earnings per share, SEK | -0.91 | -1.17 | -1.74 | ||
| Number of shares | |||||
| Shares outstanding at the end of the period | 117,114,942 | 120,799,775 | 117,114,942 | 120,799,775 | 118,306,464 |
| Basic average number of shares outstanding | 117,178,374 | 121,296,605 | 117,545,892 | 121,489,004 | 120,500,977 |
| Diluted average number of shares outstanding | 121,493,176 | 121,748,995 | 121,137,914 |
| Q2 | 02 | H1 | H1 | FY | |
|---|---|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2025 | 2024 | 2024 |
| Net income | -61 | -111 | ব | -142 | -210 |
| Other comprehensive income | |||||
| ltems that are or may be reclassified to profit or loss, net of tax: | |||||
| Currency translation differences | -245 | -22 | -1.341 | 490 | 592 |
| ltems that cannot be transferred to profit or loss, net of tax: | |||||
| Fair value change of equity instruments | -3 | -678 | -55 | ||
| Total comprehensive income | -309 | -133 | -2,016 | 348 | 327 |
| Total comprehensive income attributable to: | |||||
| Equity holders of the parent | -309 | -133 | -2,016 | 348 | 327 |
| Jun 30 | Jun 30 | Dec 31 | |
|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2024 |
| Non-current assets | |||
| Goodwill | 11,283 | 10,243 | 10,383 |
| Other intangible assets | 5,944 | 1,991 | 1,761 |
| Total intangible assets | 17,226 | 12,234 | 12,145 |
| Total tangible assets | 135 | 31 | 28 |
| Right of use assets | 225 | 163 | 150 |
| Shares and participations in associated and other companies | 541 | 1,331 | 1,289 |
| Other financial receivables | 213 | 97 | 124 |
| Total non-current financial assets | 754 | 1,428 | 1,412 |
| Total non-current assets | 18,341 | 13,856 | 13,735 |
| Current assets | |||
| Other receivables | 1,569 | 725 | 790 |
| Cash and cash equivalents | 1,230 | 3,144 | 3,543 |
| Total current assets | 2,800 | 3,869 | 4,333 |
| Total assets | 21,140 | 17,725 | 18,068 |
| Equity | |||
| Shareholders' equity | 11,558 | 13,992 | 13,736 |
| Total equity | 11,558 | 13,992 | 13,736 |
| Non-current liabilities | |||
| Liabilities to financial institutions | 4,071 | - | |
| Lease liabilities | 186 | 128 | 115 |
| Total non-current interest-bearing liabilities | 4,257 | 128 | 115 |
| Provisions | 1,030 | 541 | 422 |
| Contingent consideration | 112 | 534 | 670 |
| Other non-interest-bearing liabilities | 47 | 188 | 184 |
| Total non-current non-interest-bearing liabilities | 1,190 | 1,263 | 1,276 |
| Total non-current liabilities | 5,447 | 1,391 | 1,391 |
| Current liabilities | |||
| Contingent consideration | 998 | 887 | 1,004 |
| Liabilities to financial institutions | વેરૂ | ||
| Lease liabilities | 47 | રૂર્ણ | રેર |
| Other interest-bearing liabilities | 529 | 602 | |
| Other non-interest-bearing liabilities | 2,996 | 891 | 1,300 |
| Total current liabilities | 4,135 | 2,342 | 2,941 |
| Total liabilities | 9,582 | 3,733 | 4,332 |
| Total shareholders' equity and liabilities | 21,140 | 17,725 | 18,068 |
| Q2 | Q2 | H1 | H1 | FY | |
|---|---|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2025 | 2024 | 2024 |
| Income before tax | وڌ | -6 | 298 | 73 | 182 |
| Adjustment for items not included in cash flow | 419 | 475 | 744 | 728 | 1,417 |
| Taxes paid | -236 | -135 | -449 | -213 | -522 |
| Changes in working capital | 49 | 39 | -91 | 78 | 264 |
| Cash flow from operations | 325 | 374 | 502 | 667 | 1,340 |
| Investments/divestments in deposits | 114 | 114 | 114 | ||
| Acquisition / sale of subsidiaries, associates and other investments | -15 | -8 | -6,003 | -28 | -46 |
| Earnout payments | -1,074 | -521 | -1,074 | -521 | -521 |
| Investments in other non-current assets | -49 | -22 | -106 | -47 | -98 |
| Cash flow from investing activities | -1,138 | -438 | -7,183 | -482 | -221 |
| Repurchase of shares | -41 | -98 | -152 | -98 | -304 |
| Loan | -7 | 4,800 | |||
| Share swap regarding share incentive programs | -39 | -39 | -47 | ||
| Other cash flow from/used in financing activities | -9 | -10 | -21 | -19 | -38 |
| Cash flow from financing activities | -96 | -108 | 4,588 | -118 | -388 |
| Total net change in cash and cash equivalents | -909 | -172 | -2,093 | 67 | 401 |
| Cash and cash equivalents at the beginning of the period | 2,176 | 3,332 | 3,542 | 2,956 | 2,956 |
| Translation differences in cash and cash equivalents | -57 | -16 | -220 | 121 | 186 |
| Cash and cash equivalents at end of the period | 1,230 | 3,144 | 1,230 | 3,144 | 3,543 |
| Jun 30 | Jun 30 | Dec 31 | |
|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2024 |
| Opening balance | 13,736 | 13,714 | 13,714 |
| Net income for the period | ব | -142 | -210 |
| Other comprehensive income for the period | -2,020 | 490 | 536 |
| Total comprehensive income for the period | -2,016 | 348 | 327 |
| Effect of employee share programs | 30 | 28 | 45 |
| Share swap regarding share-based incentive program | -39 | -47 | |
| Repurchase of shares | -153 | -98 | -304 |
| Closing balance | 11,558 | 13,992 | 13,736 |
| Q2 | Q2 | H1 | H1 | FY | |
|---|---|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2025 | 2024 | 2024 |
| Net sales | 18 | 15 | 35 | 29 | ਦਰ |
| Gross income | 18 | 15 | 35 | 29 | 59 |
| Administrative expenses | -95 | -56 | -180 | -106 | -217 |
| Operating income | -77 | -41 | -144 | -76 | -158 |
| Net interest and other financial items | O | 2 | 143 | 92 | 157 |
| Income before tax and appropriations | -76 | -39 | 1 | 15 | -1 |
| Appropriations | 0 | -217 | |||
| Net income for the period | -76 | -39 | 1 | 15 | -218 |
Net income for the period is in line with total comprehensive income for the parent company.
| Jun 30 | Jun 30 | Dec 31 | |
|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2024 |
| Non-current assets | |||
| Machinery and equipment | 1 | 1 | 1 |
| Shares and participations | 15,231 | 13,821 | 13,821 |
| Other financial receivables | 20 | 4 | 14 |
| Total non-current assets | 15,253 | 13,826 | 13,836 |
| Current assets | |||
| Current receivables | રક | 16 | 122 |
| Cash and cash equivalents | 201 | 1,674 | 1,344 |
| Total current assets | 257 | 1,690 | 1,466 |
| Total assets | 15,509 | 15,516 | 15,302 |
| Shareholders' equity | |||
| Restricted equity | 642 | 658 | 642 |
| Non-restricted equity | 14,182 | 14,794 | 14,343 |
| Total equity | 14,824 | 15,452 | 14,984 |
| Untaxed reserves | 9 | - | |
| Non-current liabilities | |||
| Non-interest-bearing liabilities | 10 | 9 | 11 |
| Total non-current liabilities | 10 | ರಿ | 11 |
| Current liabilities | |||
| Non-interest-bearing liabilities | 676 | 45 | 307 |
| Total current liabilities | 676 | 45 | 307 |
| Total shareholders' equity and liabilities | 15,509 | 15,516 | 15,302 |
The carrying amounts are considered to be reasonable approximations of fair value for all financial assets and liabilities, except shares and participations in other companies and contingent considerations for which the valuation technique is described below.
| (SEKm) | Jun 30 2025 |
Dec 31 2024 |
||||
|---|---|---|---|---|---|---|
| Fair | Fair | |||||
| value | Level 1 Level 2 Level 31 | value | ||||
| Financial assets measured at fair value | ||||||
| Shares and participations in other companies | 541 | - | 541 | 1.287 | 1.287 | |
| Financial liabilities measured at fair value | ||||||
| Contingent consideration | 1.110 | l | 1,110 | 1,674 | 1.674 |
Shares and participations in other companies – acquisition cost is initially considered to be a representative estimate of fair value. Subsequently, values are remeasured at fair value and gains/losses recognized when there is subsequent financing through participation by a third-party investor, in which case the price per share in that financing is used, when there is a realized exit or when there are indications that cost is not representative of fair value and sufficient, more recent information is available to measure fair value. Listed holdings are valued at the current share price.
| Jun 30 | Dec 31 | |
|---|---|---|
| (SEKm) | 2025 | 2024 |
| Opening balance 1 January | 1,287 | 397 |
| Reported gains and losses in net income for the period | -9 | 8 |
| Reported gains and losses in OCI for the period | -655 | -105 |
| Acquisition1 | O | 908 |
| Translation differences in income | -59 | 30 |
| Translation differences in OCl | -24 | 50 |
| Closing balance | 541 | 1.287 |
Contingent consideration – expected future values are discounted to present value. The discount rate is risk-adjusted. The most critical parameters are estimated future revenue growth and future operating margin.
| Jun 30 | Dec 31 | |
|---|---|---|
| (SEKm) | 2025 | 2024 |
| Opening balance 1 January | 1,674 | 1,439 |
| New acquisitions | ୧୧ | |
| Exercised payments, cash-based | -1,074 | -521 |
| Revaluation | O | 346 |
| Acquisition | 707 | - |
| Interest expense | 102 | 216 |
| Translation differences | -299 | 128 |
| Closing balance | 1,110 | 1,674 |
| (SEKm) | 2025 | 2026 | 2027 | 2028+ | otal |
|---|---|---|---|---|---|
| Cash consideration1 | 998 | .110 | |||
| Total contingent consideration | 998 | 119 | .110 |
The purpose of alternative performance measures (APMs) is to facilitate the analysis of business performance and industry trends that cannot be directly derived from financial statements. MTG uses the following APMs:

Change in net sales from organic growth
Adjusted EBITDA is used to assess MTG's underlying profitability. Adjusted EBITDA is defined as EBITDA adjusted for the effects of items affecting comparability, non-recurring bonus structures, acquisition-related transaction costs, revaluation of put/call options and impairment of capitalized internal work. Items affecting comparability refer to material items and events related to changes in the group's structure or lines of business, which are relevant for understanding the group's development on a like-for-like basis. During this year, the group changed its definition of adjusted EBITDA. The new definition of adjusted EBITDA also includes revaluation effects of put/call options.
| Q2 | Q2 | H1 | H1 | FY | |
|---|---|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2025 | 2024 | 2024 |
| EBIT | 222 | 281 | 513 | 517 | 901 |
| Amortization | 345 | 123 | 623 | 249 | ર્સ્વિ |
| Depreciation | 28 | 15 | 54 | 31 | રેત્વે છે. આ ગામના લોકોનો મુખ્ય વ્યવસાય ખેતી, ખેતમજૂરી તેમ જ પશુપાલન છે. આ ગામમાં મુખ્યત્વે ખેત-ઉત |
| EBITDA | 596 | 420 | 1,190 | 797 | 1,476 |
| Impairment own capitalized costs | 8 | ||||
| Non-recurring bonus structures | I | റ | T | 20 | 24 |
| M&A transaction costs and revaluation of put/call options | 44 | 64 | 5 | 158 | |
| Adjusted EBITDA | 640 | 426 | 1,256 | 822 | 1,666 |
Since the group generates the majority of its sales in currencies other than the reporting currency (i.e., SEK, Swedish krona) and currency rates have proven to be rather volatile, the group's sales trends and performance are analyzed as changes in organic sales growth. This presents the increase or decrease in overall SEK net sales on a comparable basis, allowing for separate discussions of the impact of exchange rates, acquisitions, and divestments. The following table presents changes in organic sales growth as reconciled to the change in total reported net sales.
| Q2 | Q2 | H1 | H1 | FY | |
|---|---|---|---|---|---|
| (SEKm) | 2025 | 2024 | 2025 | 2024 | 2024 |
| Group | |||||
| Organic growth | 9% | -7% | 8% | -2% | -1% |
| Acquisition/divestments | 107% | 6% | 90% | 6% | 4% |
| Changes in FX rates | -14% | 0% | -8% | 0% | 0% |
| Reported growth | 103% | -1% | 90% | 4% | 3% |
On November 11, 2024, Modern Times Group MTG AB (publ) ("MTG") signed an agreement to acquire 100% of the shares in Plarium Global Ltd ("Plarium"), a leading international game developer with a strong portfolio of successful games, including the popular mobile role-playing game RAID: Shadow Legends. The acquisition strengthens MTG's position in the mid-core mobile games segment and adds further expertise in live ops, monetization and marketing. The acquisition was completed on February 12, 2025. The total purchase price amounts to USD 659 million, of which USD 20 million will be paid as a deferred payment in 2026, initially valued at USD 20 million. In addition, the agreement includes performance-based earnouts of up to USD 200 million, based on future revenues, initially valued at USD 32 million. The acquisition is financed through a combination of existing cash and cash equivalents and secured external financing comprising a term loan with a maturity of 3+1 years, as well as a revolving credit facility, totaling USD 460 million.
Goodwill arising from the acquisition is mainly attributed to Plarium's future revenue generating capacity, expertise in game development and synergies within MTG's existing operations. None of the goodwill recognized is expected to be tax deductible. The amounts recognized for intangible assets, such as IP, direct-to-consumer platform and paying player relationships, have been measured at the discounted value of future cash flows. The amortization periods for the identified assets reflect the determinable useful lives. The impact of the business combination on the group's cash and cash equivalents amounted to SEK 5,988 million. Estimated transaction costs for the acquisition amounted to SEK 109 million.
| (SEKm) | Plarium |
|---|---|
| Intangible fixed assets | 5,525 |
| Other fixed assets | 279 |
| Other current assets | ୧୧୧ |
| Cash and cash equivalents | 632 |
| Deferred tax receivables/liabilities net | -780 |
| Other liabilities | -1,085 |
| Acquired net assets | 5,227 |
| Goodwill | 1,948 |
| Purchase price including other non-paid considerations | 7,175 |
| Less cash and cash equivalents in acquried operation | -632 |
| Additional purchase price and other settlements, non-paid | -555 |
| Effect on consolidated cash and cash equivalents | 5,988 |
| Cash flow from business combination | |
| Cash payment | -6,620 |
| Acquired cash and cash equivalents | 632 |
| Total effect on cash flow from investing activities | -5,988 |
| Estimated transaction costs for acquisition (included in operating activities) | -109 |
| Net outflow cash and cash equivalent | -6,097 |
The acquisition of Plarium was completed on February 12, 2025. The closing balance is based on the accounts as of January 31 and Plarium has been consolidated in MTG's accounts from this date.
| (SEKm) | |
|---|---|
| Sales | 2.490 |
| Income before tax1 | 225 |
| . |
| (SEKm) | |
|---|---|
| Sales | 6.027 |
| Income before tax1 | 261 |
There were no other events after the end of the reporting period.
EBITDA, adjusted for the effects of items affecting comparability, long-term incentive programs, acquisition-related transaction costs, revaluations of put/call options and impairment of own work capitalized, which are referred to as adjustments.
Average net revenue per daily active user.
Capital expenditures is a financial investment made with the expectation of future revenues.
Cash flow from operating activities including investments less realized exchange rate effects, as a percentage of adjusted EBITDA.
Cash flow from operating activities shows changes in working capital including profit for the year adjusted for profit and loss items that have not affected changes in cash flow.
Daily active user.
Earnings per share is expressed as net income attributable to equity holders of the parent divided by the average number of shares.
Net income for the period before other financial items, net interest and tax.
Profit for the period before other financial items, net interest, tax and depreciation and amortization.
In app advertising.
In app purchases.
Interest-bearing liabilities include external financing and lease liabilities.
Items affecting comparability refers to material items and events related to changes in the group's structure or lines of business, which are relevant for understanding the group's development on a comparable basis.
Cash flow from operating activities including net interest in cash flow, including investments less realized exchange rate effects, as a percentage of adjusted EBITDA
Monthly active user.
Net financial debt refers to the sum of interest-bearing liabilities, less cash and cash equivalents.
Net debt refers to the sum of interest-bearing liabilities, earn-out liabilities and put/call option liabilities less cash and cash equivalents.
The change in net sales compared with the same period last year, excluding acquisitions and divestments and adjusted for currency effects.
Return on ad spend.
The effect that foreign exchange rate fluctuations can have on a completed transaction prior to settlement. This refers to the exchange rate, or currency risk associated specifically with the time delay between entering into a trade or contract and then settling it.
Converting one currency to another, often in the context of the financial results of foreign subsidiaries into the parent company's and/or the group's functional currency.
User acquisition.
Cash flow from operating activities excluding net interest in cash flow, including investments less realized exchange rate effects, as a percentage of adjusted EBITDA.
Anton Gourman, VP Communications Direct: +46 8 562 000 50, [email protected]
MTG will host a livestream and conference call at 10.00 CET today, on 18 July 2025. The call will be held in English.


Modern Times Group MTG AB (publ) – Reg no: 556309-9158 – Phone: +46 (0) 8-562 000 50
MTG (Modern Times Group MTG AB (publ)) (www.mtg.com) is an international mobile gaming group that owns and operates gaming studios with popular global IPs across a wide range of casual and mid-core genres. The group is focused on accelerating portfolio company growth and supporting founders and entrepreneurs. MTG is an active driver of gaming industry consolidation and a strategic acquirer of gaming companies around the world. We are born in Sweden but have an international culture and global footprint. Our shares are listed on Nasdaq Stockholm ("MTGA" and "MTGB").
This information is information that Modern Times Group MTG AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 7:30 CET on July 18, 2025.
This interim report contains statements concerning, among other things, MTG's financial condition and results of operations that are forward-looking in nature. Such statements are not historical facts but, rather, represent MTG's future expectations. MTG believes that the expectations reflected in these forward-looking statements are based on reasonable assumptions; however, forward-looking statements involve inherent risks and uncertainties, and a number of important factors could cause actual results or outcomes to differ materially from those expressed in any forward-looking statement. Such important factors include but may not be limited to MTG's market position; growth in the gaming industry; and the effects of competition and other economic, business, competitive and/or regulatory factors affecting the business of MTG, its group companies and the gaming industry in general. Forward-looking statements apply only as of the date they were made, and, other than as required by applicable law, MTG undertakes no obligation to update any of them in the light of new information or future events.
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