Atresmedia Corporacion de Medios de Com. S.A.

Investor Presentation • Dec 15, 2020

LOCAL HERO

ATRESplayer is the leading OTT platform in Spain, both for number of users and hours of content viewed.

Its success stems on representing the main RELEVANT and LOCAL offer within the platform ecosystem in our country.

5.2 Million UNIQUE USERS EACH MONTH 8.6 Million REGISTERED USERS 32 Million MONTHLY VIDEOS 13 Million APP DOWNLOADS

Data October 2020 Adobe Analytics and CRM

5.2 Million UNIQUE USERS EACH MONTH 8.6 Million REGISTERED USERS 32 Million MONTHLY VIDEOS 13 Million APP DOWNLOADS

360 MODEL

ATRESplayer is the platform and the digital distribution brand of ATRESMEDIA that complements ATRESMEDIA windowing offer in order to create a 360 model that positions content in the centre.

360 MODEL: CONTENT IS IN THE CENTRE

360 MODEL: CONTENT IS IN THE CENTRE

VOD/DIGITAL MODEL EVOLUTION

The entire audiovisual content from ATRESMEDIA

Live and VOD from Linear TV channels

Exclusive AVOD Channels

Flooxer and KIDZ

Leading Subscription OTT Proposal

ATRESplayer PREMIUM

HYPER-DISTRIBUTION

All Devices, All platforms

State of the Art TECHNOLOGY

Optimal user experience

Based on the use of BIG DATA

Knowledge of our users

+ 25,000 HOURS OF CONTENT AVAILABLE ANYTIME

+ 4,500 HOURS OF NEW FRESH CONTENT PER MONTH

+ 1,000 HOURS OF LIVE CONTENT PER WEEK

HYPER-DISTRIBUTION

BIG DATA

Maximize Advertising Revenue

Knowledge about the user and its behavior allows targeted advertising (more effective) and strenghtens our conversion funnel to subscription

Increase Customer Value

By increasing volume of content consumption and number of visits to the platform we can generate more advertising impacts and create/extend subscription periods

Base and Accelerate Decision Making

Prioritize and validate strategic decisions on a content, technology and business levels

FREEMIUM MODEL: Free + Pay

Similar strategy to other broadcasters from all over the world

ATRESPLAYER PREMIUM / Commercial Offer

7 days free trial Monthly Subscription

Yearly Subscription 29.99 €

NATIONAL - SPAIN 1.99 € Monthly Subscription

7 days free trial

7 days free trial Monthly Subscription INTERNATIONAL 4.99 € 4.99 \$ 99 MXN

• Yearly Subscription 49.99 € 49.99 \$ 999 MXN

*** Taxes included

Content released exclusively for subscribers months before its broadcast on TV.

Exclusive productions available for suscribers that can only be watched on the platform.

PRE-TV EPISODES

Previewing 4 to 7 days before Linear TV broadcasting More than 40 programs available per week Daily drama and entertainment series, Prime Time Shows and full thematic channels and FLOOXER content Play a main role in SUBSCRIBER RETENTION

EXCLUSIVE PREMIERES

Available only for subscribers months before they are broadcasted on TV More than 100 exclusive episodes in the last year Play an important role both in subscriber RETENTION and ACQUISITION The distribution windowing allow us to make the most profit of each content

ORIGINAL CONTENT

Twelve exclusive productions (Scripted and Unscripted) for Premium users Main role in ACQUISITION of new subscribers

ATRESPLAYER PREMIUM OFFER / 'BY ANA MILÁN'

ATRESPLAYER PREMIUM OFFER / 'FoQ: EL REENCUENTRO'

ATRESPLAYER PREMIUM OFFER / Platform Exclusive Content

ATRESPLAYER PREMIUM OFFER / 'VENENO'

ATRESPLAYER PREMIUM / User Profile

GENDER

AGE

ATRESPLAYER PREMIUM / Marketing and Brand Awareness Boost

ATRESPLAYER PREMIUM / Programming Strategy

ATRESPLAYER PREMIUM / User Satisfaction

THIS IS JUST THE BEGINNING IN 2021...

CONTENIDOS 2021

ATRESPLAYER PREMIUM OFFER

ONE STEP AHEAD