Sage Group PLC

Director's Dealing • Jul 4, 2025

National Storage Mechanism | Additional information

RNS Number : 8858P

Sage Group PLC (The)

04 July 2025

DIRECTOR/PDMR SHAREHOLDING

4 July 2025

The Sage Group plc. ("Sage")

Notification of Transactions by Persons Discharging Managerial Responsibilities ("PDMRs")

This notification relates to transactions notified in accordance with Article 19 of the UK Market Abuse Regulation.

Sage announces that it was notified on 4 July 2025 that the following ordinary shares of 1 4/77 pence each in Sage ("Shares") were automatically acquired on behalf of the undernoted PDMRs of Sage on 3 July 2025. The Shares were acquired automatically through Sage's Dividend Reinvestment Plan ("DRIP") and are held in their Employee Share Accounts.

PDMRs	Number of ordinary shares acquired	Price	Resultant total shareholding*
Steve Hare	3,076	12.0611	540,887
Derk Bleeker	1,311	12.0611	215,484
Vicki Bradin	642	12.0611	106,183
Amanda Cusdin	936	12.0611	153,868
Amy Lawson	464	12.0611	76,276
Aaron Harris	1,629	12.0611	217,831
Walid Abu-Hadba	629	12.0611	332,702

* Shares held by the PDMR's Person(s) Closely Associated are included in the Resultant total shareholding as applicable

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Steve Hare
2	Reason for the notification
a)	Position/status	Chief Executive Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The Sage Group plc.
b)	LEI	2138005RN5XYLTF8G138
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares
Identification code	ISIN: GB00B8C3BL03
b)	Nature of the transaction	Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)	Price(s) and volume(s)
		Price(s)	Volume(s)
		£12.0611	3,076
d)	Aggregated information	N/A - single transaction
- Aggregated volume
- Price
e)	Date of the transaction	3 July 2025
f)	Place of the transaction	London Stock Exchange

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Derk Bleeker
2	Reason for the notification
a)	Position/status	Chief Commercial Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The Sage Group plc.
b)	LEI	2138005RN5XYLTF8G138
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares
Identification code	ISIN: GB00B8C3BL03
b)	Nature of the transaction	Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)	Price(s) and volume(s)
		Price(s)	Volume(s)
		£12.0611	1,311
d)	Aggregated information	N/A - single transaction
- Aggregated volume
- Price
e)	Date of the transaction	3 July 2025
f)	Place of the transaction	London Stock Exchange

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Vicki Bradin
2	Reason for the notification
a)	Position/status	General Counsel and Company Secretary
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The Sage Group plc.
b)	LEI	2138005RN5XYLTF8G138
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares
Identification code	ISIN: GB00B8C3BL03
b)	Nature of the transaction	Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)	Price(s) and volume(s)
		Price(s)	Volume(s)
		£12.0611	642
d)	Aggregated information	N/A - single transaction
- Aggregated volume
- Price
e)	Date of the transaction	3 July 2025
f)	Place of the transaction	London Stock Exchange

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Amanda Cusdin
2	Reason for the notification
a)	Position/status	Chief People Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The Sage Group plc.
b)	LEI	2138005RN5XYLTF8G138
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares
Identification code	ISIN: GB00B8C3BL03
b)	Nature of the transaction	Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)	Price(s) and volume(s)
		Price(s)	Volume(s)
		£12.0611	936
d)	Aggregated information	N/A - single transaction
- Aggregated volume
- Price
e)	Date of the transaction	3 July 2025
f)	Place of the transaction	London Stock Exchange

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Amy Lawson
2	Reason for the notification
a)	Position/status	Chief Brand and Corporate Affairs Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The Sage Group plc.
b)	LEI	2138005RN5XYLTF8G138
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares
Identification code	ISIN: GB00B8C3BL03
b)	Nature of the transaction	Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)	Price(s) and volume(s)
		Price(s)	Volume(s)
		£12.0611	464
d)	Aggregated information	N/A - single transaction
- Aggregated volume
- Price
e)	Date of the transaction	3 July 2025
f)	Place of the transaction	London Stock Exchange

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Aaron Harris
2	Reason for the notification
a)	Position/status	Chief Technology Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The Sage Group plc.
b)	LEI	2138005RN5XYLTF8G138
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares
Identification code	ISIN: GB00B8C3BL03
b)	Nature of the transaction	Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)	Price(s) and volume(s)
		Price(s)	Volume(s)
		£12.0611	1,629
d)	Aggregated information	N/A - single transaction
- Aggregated volume
- Price
e)	Date of the transaction	3 July 2025
f)	Place of the transaction	London Stock Exchange

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Walid Abu-Hadba
2	Reason for the notification
a)	Position/status	Chief Product Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The Sage Group plc.
b)	LEI	2138005RN5XYLTF8G138
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares
Identification code	ISIN: GB00B8C3BL03
b)	Nature of the transaction	Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)	Price(s) and volume(s)
		Price(s)	Volume(s)
		£12.0611	629
d)	Aggregated information	N/A - single transaction
- Aggregated volume
- Price
e)	Date of the transaction	3 July 2025
f)	Place of the transaction	London Stock Exchange

Name of contact:	Mohor Roy
Telephone number of contact:	+44(0) 203 810 7200

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