AO WORLD PLC

Director's Dealing • Jul 4, 2025

National Storage Mechanism | Additional information

RNS Number : 8619P

AO World plc

04 July 2025

This announcement may contain inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"), and is disclosed in accordance with the Company's obligations under Article 17 of MAR. Upon the publication of this announcement via the Regulatory Information Service, any inside information will be considered to be in the public domain.

For immediate release

AO World plc (the "Company")

Director / PDMR Shareholding

AO World plc announces that it received notification on 3 July 2025 that the following transactions have been executed by the Company's persons discharging managerial responsibilities (PDMRs) or persons closely associated (PCA):

PDMR/PCA	Date of sale	Number of shares sold	Consideration per share	Aggregate Consideration	Resultant Beneficial Holding	Resultant Beneficial % holding	Shares under option capable of vesting
Mark Higgins (PDMR)	3 July 2025	147,090	96.0000p	£141,206.40	117,976	0.02	672,181
Sally Roberts* (PCA)	3 July 2025	2,000,000	96.6100p	£1,932,200.00	Nil	Nil	n/a
The Jolly Foundation (PCA)	3 July 2025	500,000	96.6060p	£483,030.00	3,547,115	0.61	n/a

*The beneficial holding for Sally Roberts excludes 3,547,115 Ordinary Shares held by the Jolly Foundation, of which Sally Roberts is a director and trustee

Further to the Company's announcement on 2 July 2025 regarding market purchases to be made by Apex Financial Services (Trust Company) Limited (the "Trustee"), as Trustee of the AO World Employee Benefit Trust (the "EBT"), the purchaser of the shares referenced above is the EBT.

The Notification of Dealing Forms provided in accordance with the requirements of MAR in relation to the transactions listed above are set out below.

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Mark Higgins

2

Reason for the notification

a)

Position/status

Chief Financial Officer and Chief Operating Officer

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

2138005FFOAJIUZY4375

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument, identification code

Ordinary shares of 0.25p each

GB00BJTNFH41

b)

Nature of the transaction

Sale

c)

Price(s) and volume(s)

Price(s)	Volume(s)
96.0000p	147,090

d)

Aggregated information

- Aggregated volume

- Price

As above

e)

Date of the transaction

3 July 2025

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Sally Roberts

2

Reason for the notification

a)

Position/status

PCA with John Roberts (PDMR, Director and CEO)  

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

2138005FFOAJIUZY4375

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument, identification code

Ordinary shares of 0.25p each

GB00BJTNFH41

b)

Nature of the transaction

Sale

c)

Price(s) and volume(s)

Price(s)	Volume(s)
96.6100p	2,000,000

d)

Aggregated information

- Aggregated volume

- Price

As above

e)

Date of the transaction

3 July 2025

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

The Jolly Foundation

2

Reason for the notification

a)

Position/status

PCA with John Roberts (PDMR, Director and CEO) 

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

2138005FFOAJIUZY4375

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument, identification code

Ordinary shares of 0.25p each

GB00BJTNFH41

b)

Nature of the transaction

Sale

c)

Price(s) and volume(s)

Price(s)	Volume(s)
96.6060p	500,000

d)

Aggregated information

- Aggregated volume

- Price

As above

e)

Date of the transaction

3  July 2025

f)

Place of the transaction

London Stock Exchange (XLON)

Enquiries:

AO World plc

Company Secretary

cosec@ao.com

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