ALON BLUE SQUARE ISRAEL LTD

Regulatory Filings • Jul 15, 2010



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C101רבוע כחול ישראל בע"מ2PublicBLUE SQUARE - ISRAEL LTD4860Corporation no: 520042847Stock Exchange/Market: רבוע כחול ישראל633123Haamal 2, Afek Ind. Zone , Rosh-Ha'ayin 48092 , ,Tel: 03-9282670 , 03-9282671 Fax: 03-9282498E.mail address: ellils@bsi.co.ilDate of transmission: 15/07/2010              Time of broadcast: 13:35 13:33:37

Reference: 2010-02-556101

Israel Securities Authority		Tel Aviv Stock Exchange
www.isa.gov.il		www.tase.co.il

Immediate Report about Change of NameSection 35AE(d) of the Securities Law, 5728-1968

The corporation announces the change of it’s name as follows:
1. The new name of the corporation is ALON HOLDINGS BLUE SQUARE - ISRAEL LTD
2. The new Hebrew name of the corporation is אלון החזקות ברבוע כחול - ישראל בע"מ
3. The new name was approved by the registrar on 07/07/2010
Attached please find the Registrar of Companies verification of the name change namechange_isa.pdf

References of previous documents relating to this matter(the reference does not constitute incorporation by reference):
Previous names of reporting entity:
Date of revision of form structure: 14/07/2010
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Name of the Signatory: : Levinson Sela Elli , Position of Signatory in the reporting corporation: General Counsel & Corporate Secretary , Name of Employer Company: .
Haamal Telephone: 03-9282670 , Facsimile: 03-9282498 , E-mail: ellils@bsi.co.il 2