Investor Presentation • Jun 16, 2020
Investor Presentation
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June 2020
This presentation designated solely for information purposes and does not constitute a prospectus or other offering document to purchase or subscribe for any securities of the Company, nor does it constitute or form part of any invitation or offer to sell, or any recommendation or opinion.
The information contained in this presentation with respect to the Company's activities is concise and presented for convenience only, and in order to obtain a comprehensive evaluation please refer to the Company's filings with the Israel Securities Authority and the Tel Aviv Stock Exchange.
This presentation contains statements that are "Forward-Looking Statements," as defined under the Israeli Securities Law 5728-1968, and include but are not limited to the Company's expectations or beliefs concerning future events which realization is uncertain and are not under the Company's control, and are based upon, inter alia, the current estimates, assumptions and expectations of the company's management and its knowledge of the relevant market and the implementation of the Company's plans. It is possible that the events described in this presentation will not be achieved or achieved differently than expected, due to, inter alia, factors that are not under the Company's control, including but not limited to, changes in the Company's market and business environment, regulatory changes or realization of any of the Company's risk factors

Gix aspires to be a group consolidating a broad array of innovative MarTech (Marketing Technologies) products and services, targeting advertisers and content platforms and providing value to vast web users audiences

Gix
The company offers its technologies over the internet on globally leading platforms, such as Google Verizon Media Group, Apple and others
The company operates through its two major arms – Gix Apps and Gix Content
The company operates in the MarTech segment, and it offers technological marketing solutions creating value for web users
In 2020, the Company cleared most of its debt
In 2019, the company's revenues totaled NIS 151M
2013 Established 35 Employees 12M Worldwide users 175 Countries 100+ Products



Netanel Namdar CEO, Gix Media
Technology entrepreneur, founder of internet company Linkury Ltd.
CPA, with experience in executive positions, including CFO of YNET and Internet Gold
A leading figure in the Israeli advertising industry, President of Publicis Israel
The Group's major business is the Gix Media brand (Linkury Ltd.)
A MarTech (Marketing Technology) company, specializing in the development and distribution of free software to millions of users worldwide, while generating revenue from ads presented to the users of its products (B2C) and offering content owners (publishers) the B2B advertising solutions of one of the world's leading search engines

A veteran MarTech company, with a proven track record of playing and thriving in this dynamic market
Leading partner of a major global search engine since 2013
A technology company relying on many self-developed solutions (over 50% of employees are in development), which enables it to:


"Developing products and apps for the benefit of web users and generating income from advertisements"
Gix Apps creates software for end users:
Distributing free software (browser add -ons and desktop apps) to end users and driving revenues from advertisements

| . | |
|---|---|
"The creation of quality content that is relevant to users generates opportunities"
Gix Content is a solution platform for publishers
Personalized content ads and banners per users' preferences, based on the Company's proprietary AI technologies
A new solution introduced in late 2019, designed to convert content to practical search recommendations for web users

Native to Search is an innovative automatic system for the purchase and sale of ad spaces according to search terms
The system performs optimization on several levels to find the ultimate, optimal combination enabling maximal profit in a given timeframe The product allows the display of personalized ads, suiting the contents each user is exposed to, to provide relevant, customized search results

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Rich Media Video Standard Display Search Other US Digital Ad Spend will EXCEED Traditional Ad Spend In 2019, researching \$129B (+19%), - 54% of estimated total Source: eMarketer, February & March 2019



US Digital Ad Spending, by Format (USD, B)



* The financial results of Linkury Ltd. are consolidated since the acquisition month of July 2017.

16,000
*Adjusted EBITDA is a non-IFRS measure, and it might therefore be incomparable between companies. Adjusted EBITDA is defined as net profit (loss), before the effects of taxes, financing expenses, depreciation and amortization, as well as share-based payments, employee options (ESOP), imputed costs related to listing and expenses with regards to the 2019 stock swap with Virtual Crypto Technologies Inc., an OTCtraded company.
** The financial results of Linkury Ltd. are consolidated since the acquisition month of July 2017.
.ב"בארה
***Excluding the effects of the results of subsidiary Viewbix, whose business had been reduced since January 2020, the 2019 Adjusted EBITDA amount at 12,712 NIS Thousands 15

* The financial results of Linkury Ltd. are consolidated since the acquisition month of July 2017.
| 31/12/2017 | 31/12/2018 | 31/12/2019 | |
|---|---|---|---|
| Net Cash | 1,183 | 2,569 | 12,829 |
| Deposits | 339 | 315 | 737 |
| Short-Term Credit | (1,000) | (2,027) | (2,022) |
| *Current Maturity of Loan and Long-Term Loan |
(31,985) | (27,987) | (6,063) |
| (31,463) | (27,130) | 5,481 |
*Outstanding loan balance is displayed according to the nominal principal value.
The Group intends to continue streamlining its operations and reduce its general expenses
Equity of NIS 25M* Linkury dividend totaled NIS 18M in 2018-2019
Substantial decrease of financing expenses due to the Group's loans being almost paid in full
Holdings of OTC public company, Viewbix Inc., the Company's IP includes 4 patents in the U.S.
Holds ~5.6% in Medigus** (NASDAQ: MDGS). Medigus valuation: ~\$11 million**
* As of the Company's financial statements of December 31, 2019 ** As of June 15, 2020

244 5th avenue, Suite C12, New York, NY 10001 USA
Israel office
14 Shenkar Street, 2nd Floor, Herzliya, 46733
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