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Aviation Links Ltd.

Investor Presentation Aug 30, 2020

6669_rns_2020-08-30_9af81bc3-1768-4978-a2c9-c41ce99a6ca7.pdf

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Presentation for the Capital Market

Aviation Links Ltd – Forecasting Information

The information set forth in this presentation includes, inter alia, assessments, revenue forecasts, costs and profit, is future anticipating information, as defined in the Securities Act 5728 – 1968, which is not solely controlled by the company. The said information is based, among others, on data gathered and analyzed by the company and on the basis of published information and studies.

This information relates, inter alia, to future events, the realization or occurrence of which is based on assessments and therefore there is a certain degree of risk and uncertainty regarding their realization. The actual occurrence or realization of the events might be essentially different from the company's assessment as aforesaid and that is due to the existence of a variety of factors which do not depend on the company.

Aviation Links Ltd – Business Card

•The company engages 212 employees

  • o Established in 1984
  • o Major activity areas:
  • o Organizing charter flights to and from Israel
  • o Marketing touring and recreation packages
  • o Organizing events and conventions
  • o Providing ground handling services and related tourism services to tourists departing from Israel
  • o Marketing sport, concerts & cultural events
  • o Providing touring and recreation services across the country
  • o Marketing packages & orgenized tours
  • o Cruises
  • o Incoming tourism & Domestic tourism
  • o Business department

Aviation Links Ltd – Shareholders' Breakdown

Holdings of parties having an interest 81.43% Institutional holdings (*) 8.82% Public holdings 9.75%

4

* Psagot Provident Funds 8.82%

Aviation Links Ltd – Group Structure, local holdings

Aviation Links Ltd – Group Structure, foreign holdings

Vacation Route Ltd. – Established in 1993

  • o Fully owned by Aviation Links Ltd.
  • o Holds IATA license, which enables selling scheduled flight tickets
  • o Engages in marketing organized tours and touring packages
  • o The company's business department markets flight tickets and ground services to the business passenger

Sunorama Travel and Services Ltd. – Established in 1981

  • o Fully owned by Aviation Links Ltd.
  • o Organizes and marketing Cruise package all over the world
  • o Owns sole agreement for marketing in Israel organized tours and cruises of "Royal
  • Caribbean International" including Silver Sea & Celebrity Cruises & Azamra Cruises.
  • o Due to the exercise of a put option to purchase Uri Schnabel's share in the coming
  • year, the holding rate will increase to 100%

Auto Europe 2010 Ltd. – Established in 2010 with Zuker Ami

  • o Owned by Aviation Links Ltd. 50% And Zuker family 50%.
  • o The acquired Auto Europe Israel activity.
  • o Marketing car rental all over the world.
  • o Owns sole agreement for marketing in Israel car rental of "Auto Europe International".
  • Tour Link Ltd. – Established in 1987.
    • o Fully Owned by Aviation Links Ltd.
    • o Organizes and marketing organized tours and touring packages in East europe.
    • o Selling scheduled flight tickets.

  • TUSU nesiot Ltd. – Established in 2016 by Aviation Links
    • o Fully owned by Aviation Links Ltd.

o Marketing retail & tourism services as a web Travel agency under the brand name TUSU.

Brilliant Travel Ltd. – Established in 2017 with Stefanos Kormalis

  • o Owned by Aviation Links Ltd. 50% And Stefanos Kormalis 50%.
  • o Entering into acquisition of offices in Greece.
  • o Marketing retail & tourism services in Greece to all travel agents world wide.

Pegasus Tours and Travel Ltd. – Established in 1996

  • o Owned by Aviation Links Ltd 50.01%. Reuven and Itamar Nir 49.99%.
  • o Organizes and marketing organized tours abroad
  • o The company offers organized tours in Europe, Asia, America, Africa and the Pacific
  • (Australia and New Zealand).

  • Suntuor 2019– An Italy based firm, purchased on december 2019.
    • o Owned by Aviation Links Ltd. 50.01% And Mr. Moti Mazoz and Mrs. Stefania Aloeisy 49.99%.
    • o Marketing retail & tourism services in Italy to all travel agents world wide.

  • o Owned by Aviation Links Ltd. 50.01% And Mr. Moti Mazoz and Mrs. Stefania Aloeisy 49.99%.
  • o Marketing retail & tourism services in Serbia to all travel agents world wide.

Aviation Links Ltd – Milestones

1984 – Establishing Aviation Links Ltd. as a private company.

  • 1993 The company is issued to the public and becomes a public company
  • 2004 Establishing a subsidiary in England Aviation Links U.K.
  • 2007 "365 Club" acquires the company founder's share, total of 73.77% of the company shares.
  • July 2009 Investing 50% in "Sunorama Travel and Services Ltd." the company has exclusive agreement to
  • distribute: Royal Caribbean International cruises, including Silver Sea & Celebrity Cruises & Azamra Cruises.
  • April 2010 Establishing Auto Europe 2010 Ltd. Partnership with Ami Zuker. Acquiring 51% of Tour Link Ltd.
  • January 2013 Investing additional 5% in "Sunorama Travel and Services Ltd."
  • December 2014 Investing additional 49% in "Tour Link Ltd."
  • September 2016 Ranoman acquires the company founder's share, total of 60% of the company shares from club 365 Holdings.
  • November 2017 Acquiring 50% of "Brilliant Travel" in Greece.
  • June 2018 - Investing additional 45% in "Sunorama Travel and Services Ltd."Fully owned by Aviation Links Ltd
  • July 2018 - Investing additional 50.01% in "Pegasus Tours and Travel Ltd."
  • December 2019- Acquiring 50.01% of suntour 2019 and 50.01% of Emma Tours.

Aviation Links Ltd – High ranking officials

Eyal Segal, Chairman

Controlling shareholder in Ranoman ltd.

Yoram Mutay, CEO

BA in Accounting and Economics. Has been serving as the company CEO for two years. Served as Deputy Director General for Marketing and Business Development in Arkia Israeli Airlines Ltd.

Amit Zeldman, Chief Financial Officer

BA in Accounting and Economics. CFO since 2004

Ronen Artzi , Internal Auditor

BA in Accounting. MA in internal Audit,Partner at Shif Hezenfrtz Accountant Office

Raz Aviram, Chief Commerce Officer

Has served as manager of the recreation department in the last twelve years

Aviation Links Ltd – High ranking officials

Erez Artzi, Chief Operations Officer

Has served as manager of the flight department in the last seven years

Avihu oshri, Controller

BA in Accounting and Economics, Corporate controller.

Nir Mazor , Marketing Officer

Has served as Marketing officer in the last four years

Yonat Rubin , Chief Commerce Officer at Vacation Route

She has served as Flight director officer in the last ten years

Dori Shushan , Chief Operations Domestic & Incoming tourism

He is served as manager of domestic and incoming tourism in the last three years

Aviation Links Ltd – Areas of Activity

Marketing and wholesale trading of various tourism and recreation services, including among others:

  • Operating incoming and outgoing charter flight to and from dozens of destinations abroad
  • Selling and organizing combined tourism packages and unique packages
  • Selling and arranging organized tours
  • Selling flight tickets and tourism services to the business passenger
  • Marketing recreation packages in Israel and abroad.
  • Marketing incoming tourism
  • conventions in Israel and abroad
  • Target population is travelling agents and end customers
  • Domestic tourism
  • Cruises

Aviation Links Ltd – Incoming Tourism

We specialize in Marketing and wholesale trading of various tours for the Christian community and recreation services, including among others:

We represent all the major hotel networks in Israel such as – Dan hotels, Fattal hotels (Leonardo), Tamares hotels, Holiday-Inn hotels, Rimonim hotels & Isrotel hotels.

  • Selling and organizing combined tourism packages and unique optional tours to: Jerusalem (Judaic, Christian & city of three religions, Underground Jerusalem & observation tour of Jerusalem)
    • Vifleem
    • Tel aviv-Jaffo, Netanya (Mini Israel, Latrun & Diamond Exchange)
    • Dead sea + Massada
    • North Israel (Judaic Galilee + Tzfat, Ceasarea, Nazereth, Akko &Hifa)
    • & Eilat.
  • Transfers to major cities in Israel (Eilat Tel-aviv Netanya & the Dead sea)

Aviation Links Ltd – Conventions

We specialize in planning, producing and operating high level and multiplayer conventions in Israel and abroad.

among our customers are banks, insurance companies, public companies etc. We combine our tourism knowledge and connections in Israel and abroad with our high skill production conventions' abilities.

Aviation Links Ltd – Direct sell & Website

In recent year the company has developed the most advanced website giving the Israeli costumer opportunity to build various travel services, including among others: Structured acquisition packages

  • Acquisition Tours
  • Purchase of scheduled flights
  • Combination of several products together.
  • Connection to domestic tourism and land acquisition services in the country.
  • Building dynamic packages of all kinds and to all destinations including scheduled flights, cars and hotels.

Aviation Links Ltd – At the forefront of technology

In recent year the company has also developed advanced communication with all travel agents and customer clubs that has commercial agreement with company.

  • Beyond the Odyssey software that allows the company to appear in dozens of Web sites, that travel agents and club members (such as good club members) can order and pay automatically for ticketing of all the company's products (major necessity of profitability to the group) and making a purchase at the last minute.
  • Ground services the software allows in real time to make reservations for hotels worldwide and get immediate approval The company will use the software on its new Web site, which will provide a new segment of tourism that is not characterized in any risk and can start growth engine.
  • Incoming sites- that allows the end costumer to be able to make full reservation including flight, hotel, transfers etc. the site can be translated to various languages in order to be adjusted to each country.

Aviation Links Ltd – Exclusive Franchises

The company has exclusive franchises for marketing hotel and recreation sites in Europe and the Mediterranean Basin

The company has exclusive franchises for marketing Royal Caribbean cruses in Israel The company currently holds exclusive franchises for marketing hotel-rooms, among them in:

Bulgaria: Meridian hotel, Iberostar Sunny-Beach Resort, Sol-Nessebar Palace , Vyand (Burgas). Melia Grand Hermitage (Varna)

Greece: Grand Hotel, Atrium Platinum, Atrium Prestige, Atrium Palace, Lindos Memories, Asterias Beach, Alila Resort & Spa, Atlantica Amilia Mare (Rhodes), Serita Beach, Laguna Resort (Crete) Mediterranean Beach, Majestic SPA, Aphrodite, Dimis (Zakynthos

Aviation Links Ltd – Exlusive Franchises

The company currently holds exclusive franchises for marketing hotel-rooms, among them in:

Malta: Intercontinental hotel, Radisson Blu, Exelsior malta, Hilton malta. Turkey: Rixos hotels: Rixos World DLX, Rixos Premium Belek, Rixos Premium Trekirova, Rixos Downtown, Rixos Beldibi, Rixos Sungate. Delphin hotels: Delphin Imperial, Delphin Palace, Delphin Diva, Delphin Deluxe, Delphin Botanik Platinum, Delphin Exlucsive Lara. Kaya Belek, Kirman Hotels: Leodikya, Belazur Resort, Arycanda, Sidera, Side Marin. Crown hotels, Venezia palace, Wind of Lara, Aska Lara, Melas Lara, Trendy Lara, Adalya Elite,Bellis Deluxe, Ramada Resort Side (Antalya). Green Nature hotels, Hillside Beach Club, Ideal Hotels(Marmaris).

Kefaluka, Rixos bodrum, Kaya Palazzo Resort & Residence (Bodrum).

Aviation Links Ltd – Deployment to about 80 destinations around the world

Organized tours: Thailand, Burma, India, Nepal, Vietnam, Cambodia, Japan, Morocco, South Africa , Brazil, Argentina, Chile, Austria, Slovakia, Zanzibar, Cuba & Lapland. Europe: Belgium, Holland, Italy, Malta, Sicily Romania, Spain, Germany.

Turing Packages: Turkey, Greece, Cyprus, Italy, Malta, Ireland, England, Belgium, Germany, Holland, Hungary, Spain, Sicily, Slovenia, Croatia, Montenegro, Spain, Czech-Republic, France, Romania. Europe: Netherlands, Belgum Spain, Italy & Germany.

Aviation Links Ltd – Strategic Agreements

Agreements for marketing hotel in the Middle east and Europe – Renewed seasonal agreements with 50 hotels, Most of them has exclusivity in the Israeli market by the company. Agreements for marketing hotels in Israel – including the major networks operating in Israel

Cash 365 Agreement – a combine credit card for the club's clients, which accumulates benefit amounts from purchasing from the Mashbir Latzarchan Group, by means of the VISA CAL Card Company, for re-exercise at any of the group's companies.

Fly 365 Agreement – In October 2013 the company launched in cooperation with U-Travel (which is the entity unites150 travel agencies) a new Brand name "FLY 365" which provides ticketing services of scheduled flights for travel agents.

Aviation Links Ltd – Licenses

The company has a license for operating charter flights issued by the Ministry of Transport and a Travelling Agency license issued by the Ministry of Tourism.

IATA (International Air Transport Association) license enabling the sale of flight tickets in scheduled airline companies – through the subsidiary "Vacation Route Ltd."

Aviation Links Ltd – Major Competitors

The company's 10 major competitors:

Charter Flights

o"Flying Carpet Ltd."

o"Israir Airlines & Tourism Ltd."

o"Arkia International (1981) Ltd."

o"Holiday Lines Ltd."

Organized Tours

o"Natour"

o"Mega Tour Ltd."

o"Rimon Tours Ltd."

o"Eshet Ltd."

oScheduled Airlines – operating flights to destinations where the group operates.

Ground and related services - Dozens of suppliers, due to lower entrance blockages.

Aviation Links Ltd – Macro-Economic Data Social and political effects on the tourism market

Seasonality – Impact on the level of demand and choice of destination, peak demand in the third quarter of the year and the quarters of the Jewish Holidays.

Competition - The trend of additional airline companies entering the Israel line activity and the increase in the flight volume capacity, which is likely to continue as a result of the open skies agreement between Israel and the European Union affect the competition in the industry

Substantive events such as terror threats and natural disasters

  • Fluctuations in the jet fuel prices
  • The security situation in Israel and the world

Poor economic situation and recession in the world and the Israeli economy

Changes in the exchange currency rate with which the group operates, versus the dollar.

Regulatory changes affecting the competition scope in the industry and the profitability of the activity in the domain

Aviation Links Ltd – The Company Vision

ONE STOP SHOP in the area of tourism, supplying all tourism services to all target population: charter flights, touring and recreation packages, scheduled flights, organized tours, domestic tourism, incoming tourism and challenging tourism, sports tourism, culture and others.

Extending the activity beyond the Israeli market, by investing in hotels overseas while increasing the assets' value and the profitability of the hotel activity.

The passenger's service as a supreme value

Uncompromising commitment to maximizing the passenger's touristic experience

Aviation Links Ltd – Growth Engines

The company's Web site and that combines the direct marketing and wholesale marketing.

  • Software use of Odyssea Tour Operating system.
  • The accessibility of BPRO ground services.

Taking advantage of the great demand for rooms in hotels abroad by purchasing hotels, while maximizing the synergy with the company's activity and that by exclusive marketing of the hotel projects in the country and using the company's connections with tourism companies overseas for the purpose of marketing those same projects.

  • Developing business tourism abroad
  • Extending the activity of domestic tourism
  • Events and conventions
  • Incoming tourism

Aviation Links Ltd – Objectives of the International activity

Aviation Links Ltd – Major Balance sheet data

2018 2019 2018 2019
Cash And Cash Equivalents 11,927 9,937 Bank overdrafts 5,945 8,263
Securities 1,006 6,350 Current maturities of long -
term loans from banks
1,825 1,825
Account Receivable 22,479 28,423 Current Liabilities 12,439 15,014
Other Current Assets 18,606 21,676 Current Liabilities
IFRS 16
- 771
54,018 66,386 Other Current Liabilities 28,879 32,519
Assets due to employees'
benefits, net
358 369 49,088 58,392
Deferred Taxes *848 841 Financial liability due to 3,115 3,854
Investee companies 125 312 acquisition of subsidiary
Long term deposit 73 73 Long -
term credit from banks
7,219 5,394
Net
Fixed assets
1,296 1,437 Long –
term liabilities IFRS 16
- 640
IFRS 16 assets - 1,388 Tax liability 498 341
Goodwill 23,865 23,865 10,832 10,229
Other assets 2,416 1,764 Pending liabilities
Engagements and liens Euity
23,079* 27,814
29,111 31,380 Total Liabilities 82,999 96,435
Total Assets 82,999 96,435

Aviation Links Ltd – Financial Ratios

Cooperation Agreement with Africa-Israel Hotels Ltd. – Carrying out joint investments in

hotel projects abroad, their management and marketing.

YEAR 2018 2019
Current Ratio 1.1 1.2
Equity 27.9% 28.8%
Gross
Profit
11.4% 12.6%
EBITDA(in
thousand \$)
4,089 9,616

Aviation Links Ltd – Main Profit and Loss Data (in thousand \$)

Cooperation
Agreement
with
Africa-Israel
Hotels
Ltd.
Carrying
out
2018
joint
investments
2019
projects
abroad,
their
management
and
marketing.
Revenues from sales and services
215,205 257,435
Gross profit 25,659* 32,407
Selling expenses 16,589* 17,803
General and administrative expenses 5,921 7,729
Profit (loss) before other expenses 3,149 6,875
Financial
income (expenses)
1,321 1,170
Profit (loss) before tax 1,828 8,045
Profit (loss) for a period 1,3 3 6,212
Profit attributable to common
shareholders
60 2, 1

populations of the group's products Advantage of size – obtaining product exclusivity THANK YOU

and improved engagement conditions

hotels throughout the world

institutional organizations

Wide and effective distribution array

Strategic agreements with airline companies and

Possessor of all permits required for its activities

Strong cooperation agreements with bodies and

Branding – the company is branded and well-known among the target

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