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Robogroup T.E.K. Ltd.

Investor Presentation Apr 7, 2021

7025_rns_2021-04-07_9cf3ccef-6a22-4f23-aeb4-ce516e4fd092.pdf

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INDEPENDENT EQUITY RESEARCH

April 7th ROBOGROUP T.E.K LTD , 2021

INITIATION OF COVERAGE

RoboGroup (TASE: ROBO), formerly known as Eshed Robotec, was founded in 1982 and has been publicly traded for over two decades. The company develops, manufactures, and markets training products and e-learning systems, as well as engineering and manufacturing technology training systems. It offers its products internationally under the Intelitek, Robotec, and CoderZ brands.

Market – The education technologies industry is expanding exponentially, with demand rising due to COVID-19 and associated significant changes in the realms of work and labor. Education technology expenditures are following a growth trend, increasing from \$152 billion in 2018 to an expected \$404 billion by 2025.

Strategy – In addition to expanding its traditional core activity, the company has invested heavily in developing new products to address the growing education technology (EdTech) market needs. RoboGroup's strategy is to become a leading integrated STEM and industry virtual education learning platform by eliminating the key barriers and challenges that exist today. The company's goal is to become the preferred choice for STEM and robotics education using a gamified, competitive and self-based learning methodology.

Valuation – To evaluate RoboGroup's equity value, we combined two methods: (1) market benchmarking approach to estimate the STEM CoderZ activity, (2) the DCF method to estimate the Vocational & Robotec activity. Then, we combined them to reach the company's overall equity value

We value RoboGroup's equity at NIS 359.2, and its price target in the range of NIS 7.5 to NIS 8.3, with a mean of NIS 7.9.

Lead Analyst Dr. Tiran Rothman [email protected] Tel.: +972-9-9502888

RoboGroup April 7th, 2021

Contents

Investment Thesis1-3
Definitions & Segmentation
4
1. Company Overview5-14
2.
Market Overview & Analysis15-26
3. Analysis of RoboGroup Strategy & Opportunity
27-30
4. Financial Analysis & Valuation31-41
Appendix #.1: Capitalization Rate (WACC)
42
Appendix #.2: Similar Competitors Benchmarking Dataset43-46
Appendix #.3: EdTech Industry Revenue Multiple Calculation Dataset47-50
Appendix #.4: About Frost & Sullivan
51
Appendix #.5: Team Biographies
52
Disclaimers, disclosures, and insights for more responsible investment decisions 53-54
Endnotes
55

Investment Thesis

RoboGroup T.E.K. Ltd. (TASE: ROBO) is an Israeli company that is publicly traded on the Tel Aviv Stock Exchange. RoboGroup's vision is to disrupt the STEM (science, technology, engineering, and math) education technology market with its proprietary online virtual platform that enables students to learn coding, mathematics, and physics using virtual robots. The robots operate according to real-world physics and are controlled using unique coding techniques designed for young students.

The platform represents an accessible alternative for teachers and students lacking access to physical robots due to high costs, major logistical barriers blocking scalability, and high teacher proficiency requirements regarding robotics and coding. The platform also offers flexibility for simulating advanced technology (such as AI) and advanced environments (such as space) for students who are already engaged in STEM work. Its second business unit offers Industry 4.0 training with a range of physical and remote-learning products and services.

Global Education Technology Market

Size

  • Education technology expenditures are following a growth trend, increasing from \$152 billion in 2018 to an expected \$404 billion by 2025.
  • The COVID-19 pandemic has fueled a spike in growth in global e-learning for schools (K-12) that is expected to generate over \$240 billion by 2022 and \$300 billion by 2026 from various sources.
  • The first investments in EdTech were made a decade ago with \$500 million in VC investments, expanding exponentially with an 32-fold increase of \$16 billion in 2020.
  • The physical robotics market in education is currently valued at \$1.3 billion globally, and is positioned to grow to \$3.1 billion by 2025.

Current Challenges

  • There is a shortage of STEM teachers.
  • High costs (often reaching hundreds of USD per student for hardware, travel, etc.) create a "glass ceiling" that prevents minority populations and lower socioeconomic groups from participating in competitions, thereby reducing their chances of participating in the growing STEM economy.

  • Learning progress is hard to measure, as it's not individual learning/robots.

  • Teaching methods that inspire children's curiosity are lacking, and there is a need to shift the emphasis away from simply learning facts to enabling students to carrying out innovative and enjoyable projects using the knowledge gained, including being creative by applying their own ideas.

RoboGroup's Opportunities

  • The COVID-19 pandemic has had a marked positive impact on market growth.
  • STEM studies using robotics and science represent a significant pillar that is shaping the future of the economy, in addition to the well-being, security, and progress of all societies and states.
  • Mid- and long-term growth is expected in the STEM education segments as governments increasingly move to support the STEM curriculum by, for example, mandating programming training in the K-12 curriculum.
  • Schools around the world are facing growing demands by parents and other stakeholders to prepare students for rapid economic, environmental, and social changes, and for jobs that have not yet been created.
  • CoderZ can become a leading and enabling platform for expanding STEM and robotics education through its development of individual, integrative, and fully digital learning solutions. In this way, it can penetrate new market segments.

RoboGroup's Value Offering

  • Two company divisions: (1) STEM Professions Training and Education; and (2) Professional Training in the Industry 4.0 Domain, including Automation, Robotics, and Smart Factories.
  • Unique technology and innovative processes: (1) highly advanced simulation of physical robots accessible from a browser; (2) modular simulative world to support wide-scale; and (3) efficient content creation mechanism that saves significant development resources, (4) multiplayer options.
  • Business model: STEM education—user/class/school licensing. Industry—turn-key projects, equipment, and software sales.
  • Vision: "Inspire every learner on the planet to realize their full potential and own their future." Increase the accessibility of STEM education and robotics so that every student will have more career options in their future. Become the preferred choice for STEM and robotics education, through a gamified, competitive, and self-based learning methodology.

  • Market penetration: Enter schools' STEM curricula through standards-aligned and integrated curricular activities and extra-curricular competitions and activities.

  • Channels: Multiple channels to market, including distributors, partnerships with software companies (such as Amazon), robot manufacturers (such as Lego), industrial robot manufacturers (such as Yaskawa), and many others. Scaling will focus on volume/value partner development, together with strong B2C activities, when the company is ready to launch.
  • Company roadmap: Moving toward an integrative, virtual, and fully digital platform.

The education technologies industry is expanding exponentially, with demand rising due to COVID-19 and significant changes in the world of work and labor. This so-called third education revolution involves a personalized, digitized, and decentralized education system.

Due to RoboGroup's unique value proposition and its strategic collaborations with leading channels to market, we believe that the company will play a vital role in the growing education technologies market. We see RoboGroup as an outstanding investment opportunity. However, like any technology firm, RoboGroup needs to achieve its vision of becoming a fully digitized and automized solution and to execute further significant sales.

We conducted RoboGroup's valuation using market benchmarks from recent deals, relevant market multiples, and a bottom-up valuation using the DCF method, all based on RoboGroup's updated business model. The company has 45,425,289 shares as of April 07th, 2021; thus, in view of all the bellow-mentioned findings and assessments, we value the company's stock price target to be in the range of NIS 7.5 to NIS 8.3, and NIS 7.9 on average.

Definitions & Segmentation

STEM

STEM courses teach Science, Technology, Engineering, and Math through hands-on learning and projects rooted in real world challenges, thus preparing students for the future job landscape. These courses can take place in school, with after-school STEM programs, or at a STEM summer camp, etc.123

Robotics

Robotics is an ideal STEM learning experience primarily because it engages, empowers, and challenges students through real-life learning tasks. It also thoroughly addresses key STEM aspects such as Integration, Problem Solving, 21st Century Skills and Personalized Learning 45 .

Industry 4.0

The Fourth Industrial Revolution (also known as Industry 4.0) refers to the digital transformation and automation of traditional, "analog", manufacturing and industrial practices, using modern smart technology. Industry 4.0 refers to the broad set of technologies including mobile applications, cloud services, robotics and artificial intelligence678 .

TVET (Technical and Vocational Education and Training)

Technical and vocational education and training (TVET) is understood as comprising education, training and skills development relating to a wide range of occupational fields, production, services and livelihoods.

Without proper TVET in secondary and post-secondary levels, countries cannot fulfil the open positions in their manufacturing sector, making it a high importance / national-security and geo-political issue (such as Trump's "bring back the factories' policy and Modi's "buy India" policy and others)910 .

1. Company Overview

RoboGroup T.E.K. Ltd., headquartered in Israel, is engaged in developing, manufacturing and marketing technology training and education products. It offers its products under two business units – industrial training and STEM education.

Company was incorporated in 1982 as a private company (current name is used since 2000). Company's shares are listed for trading on the Tel Aviv Stock Exchange since 1991 (TASE: ROBO).

Company holdings: 37.56% float, and 62.44% interested parties, of which main shareholder is Chairman & CEO, Yoram Doitch (58.76%).

The RoboGroup consists of three subsidiaries:

CoderZ Technologies Ltd. - a private company incorporated in Israel and engaged mainly in the development, marketing and distribution of an experiential and gamification-based STEM learning platforms via the use of virtual robots.

Intelitek - a private company incorporated in Delaware, USA and engaged mainly in marketing, sales, technical support and maintenance of the Group's products and products of third parties to the North American education market.

Robotec Technologies Ltd. - a private company incorporated in Israel and engaged in planning and implementation of technology laboratories in the education system, marketing, distribution, installation and maintenance of all the Group's products, third party products and related products in the STEM field, to the training and education markets. Robotec characterizes and develops advanced solutions, and maintains an extensive set of tutorials and advanced training courses.

Offices, facilities and employees

Company has offices in Israel and US (Derry, New Hampshire). As per December 2020, it employs approx. 75 people, of which 58 are located in Israel.

Company Business Activities

RoboGroup develops and sells technology education platforms that simplify complex topics in the fields of programming, engineering, science and technology for children, for youth and adults.

The company has two divisions:

    1. Science, Technology, Engineering and Mathematics (STEM) professions training and education
    1. Professional training in the industry 4.0 domain: automation, robotics, smart factory

Products and Services

STEM Platform - CoderZ™ Products:

The CoderZ platform is an online virtual platform that teaches students in schools STEM through virtual robots, focusing on coding, mathematics and physics, operated under real-world physics, and controlled using unique coding techniques designed for young students. Teachers can monitor students easily and use it as tool to learn and understand the progression and understating of students. This is a unique tool which will help identifying key talents in this field.

The simulation has a variety of virtual scenes that places the robot (and the student) in the face of new and encouraging challenges thinking, creativity, knowledge and practice skills in the fields of science and technology.

The platform offers accessible alternative for teachers and students who don't have access to real physical robots due to high costs, major logistical barriers blocking scalability, and high proficiency from teachers in robotics and coding, together with flexibility to simulate advanced content (such as AI) and advanced environment (such as space) for students who already engaged in STEM.

The platform also enables the participation in virtual robotics competitions – presenting students with goals, encouraging them to engage in STEM together with developing other advanced significant skills such as – creative thinking, decision making, teamwork, leadership and more.

The CoderZ platform is adapted to privacy standards such as COPPA, FERPA, GDRP, accessibility standards such as Google Classrom, Clever, ClassLink and could potentially be accessed in any language. Today, the platform is translated, in whole or in part, into about 10 languages, and includes a number of modular systems built with the most advanced cloud technology available on the market:

  • The licensing system a licensing system that enables the distribution of licenses of the company's products through external resellers (dealers). The hierarchical licensing model supports accounts at various levels - teacher, school principal, district principal etc.
  • The educational content system CoderZ is a fun and engaging online application where kids learn (selfpaced) while playing with robots. School students can program their own virtual robot online using visual tools and then test their code with real-time simulation. There is no hardware, software or teachers required – just a computer and a browser.

CoderZ League - an online robotics tournament that includes two levels to accommodate students of every coding experience (Junior, Pro). For the 2021 competition, scheduled to start in October, CoderZ league will inaugurate 3rd level for Novice. The tournament engages students through gaming and competition in STEM, coding, and tech literacy. CoderZ League is cloud-based, available on any device, and uses simulation of virtual 3D Robots to perform complex tasks and missions. The virtual experience makes it easy to design, program, and test a simulated robot in a variety of 3D environments. Teams of students work collaboratively to program, plan, and complete missions. The final stages of the competitions in 2020 were produced and broadcast in an exciting television event on the Twitch.tv channel.

The reporting system - development of a CoderZ reports application that allows customers to quickly view data in various sections visually (dashboard) and track student progress. Thus, allowing decision makers to get a clear and online picture of the results of their financial investment. This app could help to identify learning gaps in different topics / areas and will help in making decisions on content / teaching issues.

Professional Development Teacher Training System – a program designed for anyone who teaches Computer Science or Robotics through the CoderZ learning platform. Each CoderZ training is a hands-on, two-hour online workshop led by an experienced CoderZ trainer that demonstrates best practices for online teaching, 21st century skill promotion, and inquiry-based learning.

CoderZ has been awarded twice for R&D grant from the Israeli Innovation Authority and was awarded multiple innovations awards in the Ed-tech industry.

2021 Coding, Computer Science, Engineering solution

Industry 4.0 Training products:

The field of professional training appeals to vocational schools, colleges, universities, Government Ministries (Education, Labor), Professional Training Centers and Advanced Industry. Company offers a range of physical and remote-learning products and services, including:

iCert4.0 – Industry 4.0 Certification Program The Smart Factory - collaboration with industry-leading manufacturers such as Siemens, Cognex and Yaskawa for specific certifications combined with technical content focused on systems integration. iCert4.0 certification is in line with the initiative of the Government Standard Development Committee for industry 4.0 certification in the US. The iCert4 system is designed for sale in the SaaS model and includes options for purchasing advanced physical laboratories. Products in development stages in the field of iCert4.0:

Smart Condition Based Monitoring Lab - is a complete set of hardware, software, learning materials and exercises to enable students to understand how sensors work and how to use them in real industry.

  • Smart Sensors lab the use of real-time data collected from the production floor. The collected data is analyzed and processed into insights that affect the entire production floor of the plant including, improving performance, operation, maintenance and management.
  • SmartCIM4.0 lab smart factory laboratory that includes data collection to the cloud and data analysis, among other technologies: I-O LINK, PLC & HMI, IIOT, MES, AI and Digital Twin.
  • I4.0 CyberSecurity lab the training system for cyber security labs mimics common environments in industries such as power plants, oil and gas refineries, water processing, manufacturing industry and process management. The lab kit includes a common IT network devices and users experience cyber threats simulation and learn how to evaluate, detect and respond to cyber breaches.

Distance learning products, e-learning and computerized exams - the group's products provide a learning environment that incorporates content and tools designed for both learning a-synchronous, i.e. each student connects via the Internet to a computerized learning system cloud-based developed by the company and learns at a time and place of its choice and through synchronous learning, that is, "live lessons" with a distance teacher. Products in this category include:

  • LearnMate®Content hundreds of training hours interactive on issues of industrial technology and science, both virtually and practically "on-hands" in a lab environment through 3D simulations
  • LearnMate®LMS a system that serves as a virtual campus for content and student management, designed for training managers and operators.
  • Computerized exams a computerized system that allows you to take exams, assessments, certifications and screenings of students with the help of diverse questions and an analysis set of the answers.
  • LearnMate®Live an interactive distance learning system that offers students a similar experience to a frontal lesson experience: students see and hear the guide and can communicate with it in real time.

CIM (Computer Integrated Manufacturing) - automatic computerized production system which integrates within it a variety of technologies. In the CIM system, the student experiences a comprehensive computerized manufacturing process, from the stage of product design to its full production. The CIM system consists of a series of stations, such as: computerized warehouse; a conveyor belt with the command of a programmed controller; production stations (such as CNC, laser processing, etc.), assemblies, welding, quality control; central management station; communication networks )LAN( and management software.

This physical production line for training and education is mainly targeting engineering students. System cost range \$0.7 to \$2.5 million and business model may include sale as well as leasing and JV in education centers for accreditation. Currently, the company is running a plan of upgrading the product and move to industrial 4.0 offering in partnership with startup companies, and provide cloud based curriculum and software simulations. Sales are expected to start late 2021 and no significant revenues before 2023.

Human capital development products

  • Didactic training services a field of training services, which are not necessarily related to the company's traditional products, but are designed to address the needs of customers in the fields of training, education, diagnosis and human resource development.
  • Additional Services providing installation and maintenance services for the company systems. These services include the implementation and assimilation of the systems at the customer, maintenance and upgrade services for existing systems.

Technology / IP

The company has over 38 years of extensive knowledge in all aspects of automation, robotics and the development and writing training/education content. Overall, the company has thousands of proprietary content hours.

R&D and sales and marketing investments in the STEM division (CoderZ) during 2015-2020 totaled \$12.4 million. Intellectual property assets lie in its unique technology and innovative processes that were developed, including:

  1. Highly advanced simulation of physical robots that is accessible from the browser

    1. Modular simulative world that enables easily adding and editing modules, robots and different technological tools to support wide scale of STEM education
    1. Efficient content creation mechanism that enables STEM tasks and games development in a very easy way that saves significant resources in comparison to manually developing each game and tasks separately from scratch
    1. Multiplayer mechanism

Revenues and Customers

STEM Education (CoderZ)

CoderZ has experienced rapid growth in 2020, propelled by Covid-19 impact on the education system.

In a relatively short period CoderZ has managed to gain significant traction, developing strategic partnerships and revenue-generating opportunities with education robot manufacturers (Lego), large software companies (Amazon), competition organizations and school chains (Brazil).

Lego (largest education Robot manufacturer) realized that it has a disadvantage in the current environment and expanded its 2017 cooperation with RoboGroup to integrate between LEGO® MINDSTORMS® Education EV3 and in 2020 its new Lego Spike™ Prime robot and CoderZ's educational content so it can now expose wider-spectrum of solutions to its customers.

CodreZ has entered into agreements with Amazon USA, Amazon France and Amazon Australia and New Zealand, as part of which, Amazon funds for students and teachers to learn from home courses in the field of STEM and virtual robotics in a dedicated environment developed on the CoderZ platform.

In addition, Amazon promotes and distributes exclusively and directly through the global Amazon network a virtual challenge simulating Amazon's Fulfillment Center and developed on the CoderZ platform. The challenge was developed as part of a sponsorship agreement signed between Amazon and RoboGroup.

In Brazil, the company received an order for 90,000 licenses to be used in over 200 schools in the 26 states and also to train teachers on how to use the platform. It is a first order from large school chain that is active across South America.

Since Covid-19 outbreak the company experienced steep growth and direct demand from schools and teachers, which the company is not accustom to or had experience with before.

Schools orders usually come in via mails from schools and teachers in the range of \$500-2,500. Sales cycle is very short.

Orders from districts, generated via direct approach or local distributors, are in the range of tens to hundreds of thousands of dollars but require longer sale cycle of several months.

New growing segment during Covid-19 times are teachers with after school activities.

In most cases, customers pay upfront for 12 months.

The company started to promote the concept of virtual competitions with 100,000 free participants in 2018 and 46,000 paid participants in 2019.

Industry Training

Since 2008, Company's revenues in selling to tech-institutes and schools have seen steady decline due to weakening of demand in the Western economies. Such orders, mainly generated via distributors, are in the tens to several hundreds of thousands of dollars, each.

Activities to sell large, multi-million dollars turn key projects to ministries of education in developing countries are a slow process. Company has signed 2 large turn-key projects with developing countries since 2012, one with Paraguay (\$7.5 million) and another with Ghana (\$36 million).

As of 31.12.2021, the company has strong market position and can expect to generate \$15 million a year on average. The company has a Vocational backlog of \$17.5M and STEM backlog of \$8.1M to be delivered and received by 2022.

Revenue Model

RoboGroup has 2 sets of pricing models, one per each business unit activity.

-

-

-

The 2021 virtual competition - CoderZ League pricing model, Team License (6 students) – \$290.

Class (minimum of 5 Teams) and Schools orders usually come in via CoderZ League on-line shop or mails from schools and teachers in the range of \$750-5,200. 2021 Sales cycle is very short.

2. Market Overview & Analysis

The Transformation of Education Industry

The world of work is undergoing a massive shift and as a direct impact we are also at the heart of a global revolution in education.

According to McKinsey Global Institute's report11, 30-50% of American workers may have to change jobs by 2030 because of artificial intelligence and automation and the past promise of governments and universities that higher education equals secured jobs and income no longer apply.

The current changes in education and training are likely to be marked by continual training throughout a person's lifetime—to keep current in a career, to learn how to complement rising levels of automation, and to gain skills for new work. Workers will likely consume this lifelong learning in short spurts when they need it, rather than in lengthy blocks of time as they do now when it often takes months or years to complete certificates and degrees.

Education was already going through a significant change and a slow evolution going back 10 years or so when Covid-19 hit and turned it into a revolution. Key aspects of what is known as the 3rd education revolution12 are:

  • New alternatives to a central education system
  • De-centralization of budget allocation and responsibilities
  • Personalized student development programs
  • The decline of formalism and the rise of personal digitization
  • The labor market and the education market are one

According to Wittgenstein Centre for Demography and Global Human Capital, there will be half a billion more school and university graduates in the world by 2025 than today, driven primarily by population growth in developing countries.13

Education technology expenditures are in a growth trend from \$152 billion in 2018 to \$404 billion by 2025. However, there is still a lot of growth available as it is still 5% of overall expenditure.

The Covid-19 pandemic is fueling a spike growth in global e-learning for schools (known as K-12) which is expected to generate over \$240 billion by 2022 and \$300 by 2026 by various sources14. About 60% of market revenues are generated from software.

Investments in Education Technology (EdTech) startups started a decade ago with \$500 million of Venture Capital investments exploding to 32x higher at \$16B in 2020.

Long Tern Impact of Covid-19

Global lockdowns and schools roll out of remote learning since March/April opened up massive opportunities for EdTech companies as schools, teachers and parents look for effective remote learning solutions.

A recent report by & Co. Global Strategic Studies Institute from October 2020 stated that "...as the introduction of EdTech progresses, learning will likely be transformed significantly from being centered on

group education in one-way lecture format to personalized learning. …this could be described as a "paradigm shift in learning": the mainstream of learning is moving from group education to personalized learning optimized to each individual, and a modular, lifelong form of learning is emerging in vocational education."15

Many other related opportunities that arise following the COVID-19 outbreak contribute to the growth potential of the market – Demand for robotics, virtual learining and the future of remote work.

Connected Work Lights-Out
Operations
Connected Living Technology
Advancements
Remote Work
UCaaS
Consumerization of
IT/Work Wearables
Real estate:
Telecommuting
Digital Personal
Assistants
Virtual Collaboration
· Synchronized (Real-
time Collaboration)
· Asyncronized (Offline
Collaboration)
Hybrid Workplaces
Microlobs
Remote Asset
· Asset Condition
Monitoring
· Plug-and-Play
Condition Monitoring
Kits
Predictive and
Prescriptive Analytics
Digital Twins
· 3D Laser Scanning
3D Capture
· Photogrammetry
B2C/C eCommerce
· Voice Commerce
Social Commerce
Smart Homes
· Home Automation
Home Energy
Home Security
Virtual Entertainment
Live AR/VR streaming
Online
Arcades/Gaming
· Virtual Tours
Virtual Learning
· Learning Management
Systems
· Flipped Classrooms
· eLearning Programs
Cybersecurity
Biometrics
· Al-based Cybersecurity
· Quantum -- based
Cybersecurity
Blockchain-based
Cybersecurity
Robotics
Industry Robots
Service Robots
AI
· Machine Learning (ML)
and Deep Learning
· Natural Language
Processing (NLP)
Gig Workers
Robotic Worker
Ambient Commerce
AR Shopping
· Video Analytics,
Computer Vision

STEM Education & Using Robotics

Key Trends

Schools around the world are facing increasing demands by parents and other stakeholders to prepare students for rapid economic, environmental and social changes, for jobs that have not yet been created, technologies that have not yet been invented, and to solve social problems that have not yet been

anticipated. For example, google trends show global dramatic growth in the past 2 years in search for "Coding for kids".

In robotics lessons, pupils are experimenting with code writing, and are given a robot, an environment where the robot is, and a mission - a goal such as moving the robot to a certain location, picking up objects, etc. This code written by the pupil controls the robot which performs the operations as determined by the code. In this teaching method, pupils can learn STEM subjects (coding, math, physics, etc.), while doing this as part of a game. Groups of pupils can be formed to complete missions and even competitions between groups can be held - this also improves pupils' social skills and increases their engagement in the robotics lessons even further.

Robotics Competitions: "FIRST" program is among the leading programs today for robotics competitions, in 2019-2020 alone over 84,000 teams took part in the program, approximately 690,000 students from around the world.16

Overall, it is eminent that STEM studies by robotics and science are a significant pillar in shaping the future of the economy, wellbeing, security and the progress of any society or state.

DIY Technology education: Another example of how much interest such solutions attract is Arduino (www.arduino.cc), an open-source hardware and software company, project and user community that designs

and manufactures single-board microcontrollers and microcontroller kits for building digital devices. Common examples of such devices intended for beginner hobbyists include simple robots, thermostats and motion detectors. Started in 2005 is has over 30 million users worldwide.

STEM Learning & Opportunity

Mid and long-term growth is expected in the STEM education segments as governments increasingly move to support STEM curriculum, by, for example mandating programming in K-12 curriculum.

However, until governments mandate STEM in K-12 curriculum, most of the content is being implemented through extracurricular activities. As for today, across OECD countries, 39% of students are enrolled in schools that offer a science club, and 66% attend schools that offer science competitions17 .

Source: OECD

The US Education System

There are over 130,000 schools in the US, of which: 1819

  • Elementary schools: 87,498
  • Secondary schools: 26,727
  • Combined schools: 15,804

Total enrollment in 2020 is estimated to be around 76 million, of which elementary and secondary 56 million, Degree-granting postsecondary institutions 19.7 million.

California alone, as an example, provides academic instruction and support services to nearly 6 million students in grades kindergarten through twelve, in more than 10,000 schools throughout the state.

The US national average public school spending / student is approximately \$11,598 (2020-2021). The state with the highest average student spending is District of Columbia, with \$19,903 spent per student. The state with the lowest average student spending is Utah, with \$6,922 per student. 20

However, there are over 200 districts that spend over \$20,000 per student (of 13,500 US school districts).

Educational Robotics

As a sub-segment, supporting STEM, physical education robotics has rapidly developed over the past 10 years and is forced to continue to grow over the next decade.

The market for Physical Robotics in education is currently valued at \$1.3 billion globally, set to grow to \$3.1 billion by 2025.21 Total expenditures on education using robots is estimated to be X4 as it includes the cost of the training course, the teaching materials and the fees to the teacher/instructor.

Examples of startups that are targeting the robotics domain -

R E S E A R C H & C O N S U L T I N G L T D.

Activities of large SW companies

Large software companies such as - Amazon, Google, Microsoft and others - are pushing into the formal education system and have pledged \$300 million to support computer science education in low-income/ socio-economic schools across the US.

These programs help them push brand/awareness, as well as push cloud use, while gain positive PR.

Key Challenges

Despite the tremendous effect on STEM studies for children and teenagers, only very small percentage of school children and teenagers (under 5%) take part in Robotics Competitions and lessons. Key reasons include:

  • Shortage in STEM teachers
  • High costs reach hundreds of USD per student (hardware, travel, etc.) creating a "glass ceiling", preventing minority populations and lower socio-economic level groups from participating in competitions and increasing their chances of participating in a growing STEM economy.
  • Not measurable as its not individual learning/robots
  • Inadequate teaching methods that can inspire children curiosity and the need to shift emphasis from knowing facts to doing innovative and enjoyable things with knowledge including being creative with application of ideas.
  • STEM teaching techniques are more oriented for boys, do not succeed in changing stereotypes, and do not successfully address girl students and perpetuate gender gaps.

Competitive Landscape

CoderZ's competitive landscape is comprised of tens of companies who sell physical robotics to teach STEM on one hand, and other companies that are web-based and more scalable but limited to only teaching coding on the other hand. Schools have to choose whether to compromise on accessibility and affordability (and go with physical robotics as a STEM education solution) or compromise on the STEM content that is and teach only coding with platforms that are affordable and accessible online.

CoderZ offers both and thus provides a more holistic solution that is much more implementable and with a higher potential impact.

CoderZ uniqueness: Offers long term education vs. competitors like VEX that are single-project assignment

Example of alternative/competitor - VEX Virtual

Innovation First International and its subsidiaries (VEX Robotics, RackSolutions, and Innovation First Labs) are a leader in designing and supplying control systems to the largest educational robotics competitions worldwide. VEX has a leading classroom robotics platform designed to nurture creative advancement in robotics and knowledge of STEM education. Recently, the company launched a virtual robot ecosystem.

Example alternative/competitor- Wonder Workshop

Wonder Workshop is a US-based education and robotics startup that raised \$80 million. Company's products help children learn about robotics, fundamental coding, and educational skills and to master machine language. Company has also a new virtual competition offering.

Pricing Benchmarks

Pricing Plans
VEX \$49 single, \$300 class of 30
ByJu \$2,000 per classroom
\$40-60 per student
DreamBox Learning \$20-25 per student/year. \$7,000 per school
(unlimited students) \$15-25 for unlimited
Edmodo Freemium + \$2,500 school/year \$5-10 per student oj average
Wonder Workshop \$700-4,200 classroom robots + curriculum
Source: company websites, social media

Industrial Training

Industry 4.0 Market

Large and growing market, driven by geo-political tensions (US/EU/China), competitive markets and lack of professionals to operate manufacturing facilities.

The top 10 technologies driving the market drive the its growth –

Industry 4.0 has already moved to the mainstream adoption curve in all regions.

Source: IOT Analytics

In the US, overwhelming share of middle market industrial companies (\$500M - \$2B) already implementing and experiencing various elements of industry 4.0.

All Respondents Lower Middle Market Upper Middle Market
Technologies Currently
Deploying
Considering
Deploying
Currently
Deploying
Considering
Deploying
Currently
Deploying
Considering
Deploying
ട്ടും. 27% 68% 29% 69% 26%
Cloud Computing
96%
97% 95%
61% 28% 64% 25% 60% 29%
Advanced Analytics 89% 89% 89%
Robotic Process 42% 39% 43% 43% 42% 38%
Automation 81% 86% 80%
Artificial Intelligence & 44% 43% 43% 39% 44% 44%
Machine Learning 87% 82% 88%
54% 33% 64% 36% 50% 32%
Internet of Things 87% 100% 82%
Blockchain/Digital 38% 37% 36% 43% 39% 35%
Ledger Technology 75% 79% 74%
31% 27% 21% 39% 35% 22%
3D Printing
58%
60% 57%
Extended Reality 44% 30% 39% 21% 46% 33%
74% 60% 79%

Source: 2020 Middle Market Industry 4.0 Benchmarking Survey, BDO

Training and Education Trends

Despite a chronic shortage of workers and massive government encouragement, young people in the Western world refuse to study professions such as electrical, automotive mechanics, welding, etc.

In most countries, vocational industrial education courses are supported or fully funded by the government. The most ambitious countries in the field are China and India.

China, according to the Chinese ministry of education, had a total of 11,700 vocational education institutions in 2018, including 10,300 secondary vocational schools, with tens of millions of students.22

3. Analysis of RoboGroup Strategy & Opportunity

General

RoboGroup strategy is to become a leading integrated STEM and industry virtual education learning platform by eliminating key barriers and challenges exist today.

To achieve this vision, the company needs to implement two key transformations. The first is to become a truly digital company (front end/onboarding, back end, business processes, content, etc.), and second, to have a fully automated, touchless, B2C platform.

Product and Market Strategy

The company has a roadmap to meet the 2 main challenges over the next years, moving towards and integrative, virtual, fully digital platform.

Go to Market

CoderZ goal is to become the preferred choice for STEM and robotics education, through gamified, competitive and self-based learning methodology. The vision of the management team is to promote STEM and robotics to be accessible to everyone, so every student will have more career options to choose in their future.

Company's goal is to enter the schools' STEM curriculum program through ex-curricular competitions and extracurricular activities, as the sale cycle of these products in the education market is shorter and easier for the decision makers in each country.

Customer Analysis

RoboGroup believes that CoderZ enables to combine both STEM and industry learning.

Learning with CoderZ can start early, at 4th grade, and continue, at higher levels or replaced with more industry-attuned learning for higher grades, based on student's selection.

Initial end users and customers of CoderZ are (1) Schools who wish to explore and engage pupils in STEM education through extracurricular activities such as competitions and after school programs. (2) Strategic partners such as:

  • a. Educational divisions of large business companies such as Amazon, Google, Microsoft and others.
  • b. Local governments and municipalities who aim to improve the STEM education in their districts.
  • c. Physical robotics for STEM education solution providers who are looking to expand their market by using virtual environment.
  • d. Local EdTech distributors.

(3) Teachers of 4th -12th grade students both from public as well as private education system, who are interested in affordable and accessible continuing STEM curriculum.

(4) Instructors and teachers of after-school STEM and robotics activities.

Business Model

RoboGroup has multiple channels to market including distributors, partnerships with software companies (such as Amazon), robot manufacturers (such as Lego), industrial robot manufacturers (Yaskawa) and many others. To scale, the company will focus on volume/value partner development together with strong B2C activities, when this is ready to launch.

The Opportunity for CoderZ

CoderZ can become a leading and enabling platform for expanding STEM and robotics education. By developing individual, integrative and fully digital learning solutions, it can penetrate new market segments, much bigger than the segments currently served.

Company can use competitions to attract schools, teachers and students that will later become CoderZ and industry education curriculum customers.

4. Financial Analysis & Valuation

4.1 Financial EdTech Market

4.1.1 Overview23

The education sector promises to incorporate an expansive embrace of new digital technologies and strategies in the years to come. EdTech solutions have become increasingly instrumental in delivering education outcomes given a growing population of learners, changing preferences among students and educators for more diverse learning styles, and the impacts of COVID-19 in normalizing technology as a tool in parentstudent-teacher relationships. These trends are helping create significant new opportunities for venturebacked startups. The market, as a whole, from early education to professional development, amounteded to approx. \$227 billion opportunity in 2020. The education sector is experiencing a moment unique in its reliance on technology to facilitate learning, one that will help to intensify the adoption of technology as a crucial supplement to learning far into the future.

Market experts estimate the global EdTech market spend at \$163 billion in 2019 and expect it to reach \$404 billion by 2025, growing at a 16.3% CAGR. 24 Though the pandemic may reduce total education expenditure in the near term, the crisis is likely to expedite the transition to digital learning infrastructure. Moreover, directto-consumer offerings are expected to experience growth as customers look to solutions separate from traditional learning institutions.

4.1.2 Industry Growth Drivers

Reorienting EdTech as a supplement, not a replacement, for traditional teaching methods:

Many EdTech developments over the past decade have made teachers cynical about the role of technology in improving either their pedagogy or student outcomes, from the suggestion that massive open online courses can substitute for higher education to the overreliance on new devices such as iPads. These days, EdTech companies include the key stakeholders they serve earlier in their development lifecycle to drive greater adoption and growth. Moreover, companies must provide continuous robust support to schools attempting to integrate new technology into traditionally delicate educational structures.

Swelling demand for tools that can personalize instruction:

Large class sizes have stretched teachers' ability to provide meaningful one-on-one instruction to their students, creating an opportunity for technology to supplement teachers' roles through tech programs that alter the content in response to students' learning styles. Educators in both primary, secondary, and higher education arenas are piloting such solutions. In the professional world, digital coaching services can provide a mix of one-on-one business coaching and related activities as enterprises invest in employee growth initiatives.

An opportunity for more "direct-to-parent" business models:

Given the public health challenges of containing COVID-19, remote schooling will likely continue for some parts of the world through the fall and into 2021. In particular, in the US, public education funding, 90% of which typically comes from state and local governments, is dwindling as sales and income tax revenues plummet given the ebb in economic activity. This perfect storm will make it difficult for schools to invest in new EdTech solutions and incentivize parents to seek out supplemental EdTech offerings for their children.

Novel educational engagement strategies that appeal to a younger, tech-savvy generation:

Educators are increasingly adopting technologies such as 3D printing, augmented and virtual reality, artificial intelligence, and robotics as they look for ways to enhance student engagement and connect skills to a progressively digital world. Many educators embrace gamification as students demand more "stimulating" content in an entertainment-saturated world.

A greater premium on reskilling and upskilling opportunities:

Even before the pandemic, companies and workers alike realized the value of continued learning in a fastchanging economy. Surveys have shown that employees are far more likely to recommend their workplace and stick around if their company provides educational opportunities; in turn, companies invest more into educational benefits such as stipends and online courses.

Traditional academic curriculum expanding to Include a greater focus on "soft skills":

Schools are investing more into social and emotional learning tools and curriculum, which aim to teach children how to manage their emotions, set and achieve positive goals, feel and show empathy for others, establish and maintain positive relationships, and make responsible decisions. Employers are also investing in such skills to focus on leadership and management, creative problem solving, and interpersonal communication.

Ballooning college costs:

Tuition costs at public colleges in the US have risen in every state over the past decade, increasing on average by 37%; 25 this has put greater pressure on prospective students to reconsider their options, current students to consider dropping out or vying for more scholarships, and past students to lean on their current employer to help them pay down debt. A variety of startups have emerged to help each of these stakeholders tackle the overall problem of educational financial hardship.

Asia continues to represent the largest opportunity for EdTech growth:

In 2014, China alone had almost 260 million students from pre-K to higher education, making it the world's largest education system. 26 Across Asia, families have shown a lower income elasticity for education than other sectors, with families in China, Indonesia, India, Singapore, Malaysia, and Taiwan all prioritizing private education spending at greater rates.27 Moreover, increasing Internet penetration rates, particularly in India and Southeast Asia, quickly expand access to digital education tools, especially during COVID-19. Additionally, government policy throughout the continent has further emphasized the importance of education, with China increasing funding toward EdTech every year since 2011, and India recently updating their National Education Policy to include digital learning and coding initiatives.

4.2 Valuation Method & Approach

Valuation of a start-up company in its early stages can be challenging due to limited cash flow (if any) and uncertainty regarding the future. As part of a Discounted Cash Flow (DCF), the accepted method used in financial valuations, there are several modifications to a start-up company's valuation. In general, there are four primary methods within the DCF method:

    1. Real options this valuation method is designated for pre-clinical and early-stage clinical programs/companies where the assessment is binary during the initial phases and based upon scientific-regulatory assessment only (binomial model with certain adjustments).
    1. Pipeline assessment a valuation method used for early-stage companies before the market stage where time-to-market may be a few years for full operations. The company's value is the total discounted cash flow for its products/signed agreements plus unallocated costs and its technology platform assessment.
    1. DCF valuation this method applies to companies with products that have a positive cash flow from operations.
    1. Market benchmark this method is based on recent deals (M&A and/or fundraising) within the company's domain and market multiples.

To evaluate RoboGroup's equity value, we combined two methods: (1) market benchmarking approach to estimate the STEM CoderZ activity, (2) the DCF method to estimate the Vocational & Robotec activity. Then, we combined them to reach the company's overall equity value.

4.2.1 Revenue Overview

RoboGroup is a well-established publicly held firm. We applied discounted cash flow methodology for its' Vocational & Robotec divisions activity based on its historical metrics.

Revenues in the Vocational & Robotec segments are generated from executing large, one-time, and challenging to predict projects. However, the company has signed orders and has demonstrated the capacity to create new projects over the past ten years.

From 2015-2019, before the company had any significant revenue from STEM activity, the average company total revenue was \$13.2M.

In 2020, the company revenue from STEM activity increased to approx. \$4M, and total revenue was \$18.8M.

The company also publicly publishes its backlog. As of December 31, 2020, the company had a backlog of \$25.3M to be delivered and received by 2023 (\$18.1M of it by 2021); \$17.1M is derived from the Vocational & Robotec divisions, and \$8.1M from the STEM division.

4.2.2 Valuation by Market Multiples – The STEM CoderZ –Activity

The STEM CoderZ segment is a young, high growth and offers a new teaching paradigm to the market that has significant benefits over existing solutions. This segment business model is more of a SaaS-like/Subscription company, which is best valued using Annual Recurring Revenues (ARR) multiples. Thus, we decided to use the multiples method to evaluate this business activity of the company.

In the past three years, the STEM activity of the company matured and reached commercialization. The company STEM revenues soared from \$200K in 2019 to \$4M in 2020, along with a backlog of \$8.1M as of December 31, 2020.

We believe that RoboGroup is still in the early stages of penetrating the market with its STEM products and anticipate high growth in revenues from this segment.

Based on the company's past performance and current market trends, we anticipate 2021 revenue from this segment to reach approx. \$10M-\$15M.

Valuation by EV/Revenue multiple

A revenue multiple measures the value of the equity of a business relative to its revenue. As with other multiples, other things remaining equal, firms that trade at low multiples of revenues are viewed as cheap

compared to firms that trade at high multiples of revenues. Companies that are evaluated based on future growth are expected to sustain high growth rates over a longer period, have a significant TAM with insignificant penetration, and have a significant competitive advantage over their competitors. The multiple used is often a function of the sustained growth rates. However, we see the downside of focusing on revenues, which can lead to high values for firms generating high revenue growth while losing significant amounts of money, ending in raising more funds and diluting existing shareholders.

As long as the valuation increase is based on high growth rates rather than the dilutive factor – shareholder value is sustained. As a general note, ultimately, a firm has to generate earnings and cash flows to have value.

ARR multiple helps to project future revenues as it looks at existing revenues and assumes nothing changes in the year ahead – no churn, no new customers, and no expansion. As such, ARR is a helpful tool to predict longterm growth and visualize SaaS business's size.

For the valuation of CoderZ, we used the following multiples:

  1. We are using the median public SaaS company valuation revenues multiple28 , which for February 2021 was 16. As a conservative measure, we use the average of the trailing twelve months, which is 13.47 (SD=2.86).

  1. We examined Roobogroup's industry, the education industry, using data from 38 firms (as of 202029). We found that the average EV/Revenue was 2.81.

  2. We also calculated an EdTech industry revenue multiple based on a similar companies sample using Pitchbook data set. The revenues multiple for the mentioned sample is 8.87 (for more details, see the section, 'Recent deals as a valuation benchmark').

Above all mentioned multiples, we determine that our EdTech revenue multiple (=8.87) is the most suitable for evaluating RoboGroups's CoderZ activity.

Thus, according to our SaaS-Education revenue multiple, we value RoboGroup's CoderZ activity at \$88.7M- \$133M.

4.2.3 Valuation by DCF Method – Vocational & Robotec Activity

Revenues:

As mentioned above, the company Vocational & Robotec divisions' activity is well established, along with \$15.5M revenues generated in 2020. Due to this activity's maturity level, we anticipated smaller revenue growth for this segment than the STEM growth. We estimate that RoboGroup's revenue will reach \$17M in 2021 from the Vocational & Robotec divisions.

Over the years, we accounted for a small growth rate of 2% to compensate for these segments' volatile nature (income per project and not a subscription). Yet, we trust the company to continue generating new orders, establish further agreements and increase its market share at the same scale it used to in the past. We expect the company to reach total revenue of approx.—\$19M-\$20M by 2027.

Costs:

The company's financial report refers to all the company's divisions' aggregate costs, without reference to expenses on a division basis. Also, recent years' costs were relatively high due to the company's high investments in R&D of the STEM products and considerable marketing efforts.

Hence, we determine that Vocational & Robotec divisions' costs, as a percentage of overall revenue, should be different from the overall share of the expenses in previous years, as described below:

Cost of sales - In the past three years (2018-2020), average COGS were about 50% out of the company revenue. We used a fixed 55% in our model, as the Vocational & Robotec divisions activity isn't SaaS-likeactivity, therefore should have a higher percentage of COGS than the overall COGS of the company.

Operating Expenses -

  • R&D In the past three years, average R&D costs were about 11% of the company revenue. As the Vocational & Robotec divisions' products are relatively mature, we accounted for a lower percentage of R&D costs than the overall R&D costs of the company. We used a fixed 4% R&D costs in our model.
  • S&M - In the past three years, average S&M costs were about 38% of the company revenue. As the company brand is well established in the markets that the Vocational & Robotec divisions address, we accounted for a lower percentage of S&M costs than the overall S&M costs of the company. We used a fixed 28% S&M costs in our model.
  • G&A - In the past three years, average G&A costs were about 12.5% of the company revenue. In 2020, G&A costs represented only 8% out of the total revenue. In our view, G&A expenses shouldn't vary between the different divisions of the company. Also, we anticipate these costs to decrease further. Thus, we accounted for a fixed 5% S&M costs in our model.

Tax - RoboGroup is an Israeli company; thus, we used the Israeli statuary tax (23%) in our model. We accounted for \$14.6M losses carry forward for tax purposes.

Below, we present our P&L forecasting for the Vocational & Robotec divisions, for years 2021 – 2027:

USD in thousands 2021 2022 2023 2024 2025 2026 2027
Revenue 17,000 17,340 17,687 18,041 18,401 18,769 19,145
Cost of Sales 9,385 9,573 9,764 9,960 10,159 10,362 10,569
Gross Profit 7,615 7,767 7,923 8,081 8,243 8,407 8,576
R&D 676 689 703 717 731 746 761
S&M 4,843 4,940 5,039 5,139 5,242 5,347 5,454
G&A 915 933 952 971 990 1,010 1,030
Total Operating Expenses 6,433 6,562 6,693 6,827 6,964 7,103 7,245
Operating Income 1,182 1,205 1,229 1,254 1,279 1,305 1,331

Equity Value

We also calculated RoboGroup's value based on the following parameters:

  • Non-operational assets/liabilities The company had \$10.7M cash as of 31/12/2020 and \$970K loans.
  • CapEx Over the life of an asset, total depreciation will be equal to the net capital expenditure. We don't expect any significant CapEx investment on behalf of the company in the forecasted period.
  • Working capital (WC) changes based on the current balance sheet and future WC needs, we assume 30 days of working capital needs.
  • WACC we calculate WACC to be 14.27% (see appendix A).

Growth rate – We estimated a 2% growth rate.

Sensitivity analysis

The table below presents the Vocational & Robotec divisions' equity value matched with different capitalization rates (along with a 2% growth rate). We set a range of 0.5% change from our CAPM model (see Appendix A).

Cap. Rate
(%)
Equity Value (US\$)
13.3% 19,840
13.8% 19,490
14.3% 19,168
14.8% 18,870
15.3% 18,594

Using the DCF method, we estimate the Vocational & Robotec divisions' equity value to be in the range of US\$19.5M and US\$18.9M, with a mean of US\$19.2M.

4.2.4 Recent deals as a valuation benchmark

We estimated RoboGroup's post-money valuation based on similar competitors benchmarking (see appendix 2), using data from Pitchbook, a financial database.30 To form a representative sample, we modified the data by applying the following procedure:

    1. We identified companies that are similar to RoboGroup in their operating verticals/industries (EdTech companies).
    1. We omitted companies in the initial stage (such as accelerator-, incubator-, angel-, and seed-stage companies).
    1. We omitted outliers (5% margin).

The stages above add conservatively to our benchmark and provide a sample that reflects RoboGroup's ecosystem.

Based on these companies' last known average valuation, we estimate RoboGroup's equity value at \$137.7M (N=169). A full list can be found in appendix 2.

\$US Millions
EdTech All (N=187) No-Outliers (N=169)
Average Value 417.3 137.7

We also calculated a revenue multiple based on the same data set. However, we used a smaller sample due to data limitations (see appendix 3). Many companies are private and don't provide data regarding their revenue or don't have an income yet. The revenues multiple for the mentioned sample is 8.87 (N=38, see appendix 3).

4.3 Valuation summary

We see RoboGroup as a growth firm. Thus, we based our valuation on current and future market trends and the company's management actions. Due to the high growth in the EdTech market, past performance, and reported activity in the past few months, we estimate the company revenue for 2021 to be approx. \$17M from the Vocational & Robotec divisions, and \$10M-\$15M from the STEM division. As measure of conservativity, we used the bottom of our forecast (=\$10M) for evaluating the STEM segment value.

RoboGroup's Revenue by Activity, 2018-2021

(E) – Estimated

*Before adjustments to a consolidated report

Given all the findings above, summing up the value of the different parts of RoboGroup's activity, we estimate RoboGroup equity value to be in the range of NIS 343.5M and NIS 375.1M, with a mean of NIS 359.2M.

We conducted RoboGroup's valuation using market benchmarks from recent deals, relevant market multiples, and a bottom-up valuation using the DCF method, all based on RoboGroup's updated business model. The company has 45,425,289 shares as of April 07th, 2021; thus, in view of all aforementioned findings and assessments, we value the company's stock price target to be in the range of NIS 7.5 to NIS 8.3, and NIS 7.9 on average.

Appendix #.1: Capitalization Rate (WACC)

The cost of equity capital (Ke) represents the return required by investors. The capitalization rate is calculated using the CAPM (Capital Asset Pricing Model). It is based on an Israeli long-term 10-year governmental bond with a market risk premium and based on Professor Aswath Damodaran's (NY University) commonly used sample (www.damodaran.com ). As of January 2021, the equity risk premium for Israel was estimated at 5.4%. A three-year market regression averaged Beta is 0.97, according to a sample of 38 companies representing global education companies. We used an unleveraged beta of this sample, which is higher than a leveraged beta due to the high cash versus debt rate.

RoboGroup is a small-cap company in which marketability and size premiums need to be considered. Duff and Phelps' data research in 1963-2020 indicates that an 8.24% premium needs to be added to the CAPM for small-cap companies.

Weighted average cost of capital model (WACC) is estimated as follows:

WACC = Rd(1-t)*(D/D+E)+Ke(E/D+E) + Sp

$${\mathsf{Ke} = \mathsf{R}(\mathsf{f}) + \mathsf{B}e^*\langle \mathsf{R}(m)\,\mathsf{R}(\mathsf{f})\rangle}$$

WACC Parameter Data Source Long-term (30 years) Tbond R(f) 1.14% Rf - Israeli treasury bonds - 10 years, as of 01/03/2021 Market risk premium R(m)- R(f) 5.46% Based on Damodaran (08/01/2021) - Israel Beta βe 0.97 Beta sample - Education (Damodaran, 2021), 38 firms Cost of Capital Ke 6.4% Debt, rate Rd 2.5% Estimated Debt (%) D/(D+E) 8.31% As of 31.12.2020, thousands of USD Equity(%) E/(D+E) 91.69% As of 31.12.2020, thousands of USD Tax t 23.00% Size Premium - micro cap Sp 8.24% 10z decimel - Duff & Phelps, 2020 WACC= Rd(1-t)*(D/D+E)+Ke(E/D+E) + ArP 14.27%

The company's financial structure, based on the WACC model, is as follows:

We, therefore, estimate the company`s WACC to be 14.27%.

Appendix #.2: Similar Competitors Benchmarking Dataset (No Outliers)

Company Name Deal Date Company Post
Valuation (million,
USD)
Employees Company Country
17zuoye 04-Dec-2020 1,972.59 2,613 China
Varsity Tutors 29-Jan-2021 1,700.00 500 United States
ApplyBoard 16-Sep-2020 1,520.22 400 Canada
Spark Education 24-Jan-2021 1,500.00 6,500 China
Course Hero 26-Aug-2020 1,180.00 773 United States
Learning
Technologies
Group
29-May-2020 1,048.49 732 United Kingdom
Newsela 25-Feb-2021 1,000.00 466 United States
Quizlet 13-May-2020 1,000.00 200 United States
MasterClass 25-Jun-2020 800.00 250 United States
Rosetta Stone 15-Oct-2020 792.00 1,205 United States
Blocks Group 27-Nov-2020 703.30 China
Brainly 17-Dec-2020 646.00 130 Poland
Vedantu 16-Jul-2020 600.00 1,328 India
Skillshare 10-Aug-2020 501.00 90 United States
Capita
(Education
Software Solutions
Business)
02-Feb-2021 468.55 United Kingdom
Domestika 27-Jul-2020 370.00 607 United States
Epic! 15-Jun-2020 355.00 110 United States
Codemao 17-Apr-2020 353.11 China
WhiteHat Jr 21-May-2020 350.00 400 India
Lambda School 05-Aug-2020 260.00 150 United States
Speakaboos 18-Oct-2020 233.65 8 United States
Global
Knowledge
Training
13-Oct-2020 233.00 United States
Jiean Hi-Tech 22-Jun-2020 229.10 531 China
Noodle Partners 16-Nov-2020 224.98 235 United States
Mintra Group 05-Oct-2020 195.41 106 Norway
Outschool 18-Sep-2020 188.22 60 United States
Class
Technologies
15-Feb-2021 185.75 110 United States
Knowledgehook 15-Oct-2020 175.00 45 Canada
Skilljar 06-Oct-2020 175.00 105 United States
Cuemath 07-Dec-2020 170.42 1,328 India
Galvanize
(Education and
Training Services)
27-Jan-2020 165.00 United States
Lessonly 11-Mar-2020 142.00 300 United States
Ellevation 07-Apr-2020 117.20 121 United States
Mathway 04-Jun-2020 115.96 United States
Mursion 30-Nov-2020 110.00 90 United States
Eleva Educação
(Editora Eleva
Platform)
23-Feb-2021 107.27 Brazil
Cluey Learning 09-Dec-2020 105.34 85 Australia
Amesite 25-Sep-2020 101.62 11 United States
Snapask 25-Feb-2020 100.00 100 Hong Kong
Squla 24-Dec-2020 96.83 70 Netherlands
Sparx 01-Dec-2020 95.92 93 United Kingdom
Fclassroom 02-Dec-2020 83.11 China
eloomi 23-Oct-2020 78.65 105 Denmark
RedShelf 20
-Aug
-2020
75.30 109 United States
CodeSignal 08
-Dec
-2020
75.00 50 United States
WorkRamp 09
-Dec
-2020
71.00 37 United States
MedCerts 17
-Nov
-2020
70.00 United States
Enuma 18
-May
-2020
69.00 United States
GetSetup 03
-Sep
-2020
59.90 16 United States
ISDI 04
-Aug
-2020
57.57 Spain
AdmitHub 06
-Apr
-2020
56.00 50 United States
Lingokids 26
-Mar
-2020
55.10 65 United States
Flockjay 14
-Jan
-2021
55.00 194 United States
getBridge 15
-Feb
-2021
50.00 United States
Career Karma 09
-Dec
-2020
50.00 74 United States
Totara Learning
Solutions
03
-Jun
-2020
50.00 New Zealand
Amplifire 30
-Jun
-2020
47.64 63 United States
Preply 29
-Mar
-2020
47.50 125 United States
Doubtnut 31
-Jan
-2020
45.00 80 India
Trident
University
International
02
-Mar
-2020
43.87 United States
Perlego 12
-Feb
-2020
42.45 52 United Kingdom
Sketchy 02
-Dec
-2020
40.00 49 United States
Abintegro 02
-Dec
-2020
39.68 40 United Kingdom
Ureeka 20
-Apr
-2020
38.60 45 United States
Osso VR 21
-Sep
-2020
38.00 53 United States
Tandem
(Educational
Software)
28
-Jul
-2020
37.78 24 Germany
AstrumU 28
-Jul
-2020
37.65 33 United States
Mrs Wordsmith 12
-Feb
-2020
36.52 39 United Kingdom
Speexx 30
-Oct
-2020
34.84 335 Germany
Pickatale 02
-Jul
-2020
34.46 80 Norway
Prenda 22
-May
-2020
34.33 62 United States
MyTutor 16
-Jun
-2020
32.69 50 United Kingdom
Ok Play 03
-Sep
-2020
31.50 5 United States
Drops(Education
al Software)
23
-Nov
-2020
31.00 21 Estonia
Juni Learning 26
-Aug
-2020
30.50 409 United States
NovaKid 01
-Dec
-2020
30.25 95 United States
EdApp 15
-Sep
-2020
29.68 Australia
IC Axon 25
-Sep
-2020
28.00 90 Canada
Userlane 14
-Jul
-2020
26.53 80 Germany
CareAcademy 11
-Jun
-2020
26.50 45 United States
CodeCombat 31
-Jul
-2020
26.21 41 United States
Tiney 10
-Feb
-2020
26.17 29 United Kingdom
CoGrammar 19
-Feb
-2021
25.86 15 United Kingdom
Health Scholars 16
-Jan
-2020
25.00 United States
Smart Sparrow 16
-Jan
-2020
25.00 Australia
MySkillCamp 04
-Sep
-2020
24.28 30 Belgium
Hack The Box 31
-Jan
-2020
23.72 United Kingdom
Zen Educate 27
-Jul
-2020
22.91 60 United Kingdom
Esme Learning 31
-Dec
-2020
22.50 30 United States
Mojimusi 12
-Jun
-2020
22.48 China
MDBriefCase 29
-Jan
-2021
22.37 50 Canada
Amira Learning 01
-Aug
-2020
22.34 22 United States
EduMe
(Education and
Training Services)
30
-Jul
-2020
22.29 20 United Kingdom
Trivie 09
-Jul
-2020
21.37 15 United States
Meritnation 03
-Jan
-2020
21.28 India
Coding Ninjas
(Educational and
11
-Feb
-2020
20.81 80 India
Training Services)
Newton School 05
-Feb
-2021
20.51 172 India
eThink 04
-Dec
-2020
20.00 39 United States
ABii 07
-Sep
-2020
19.45 8 United States
AllRight 20
-Nov
-2020
19.39 United States
APDS (Other
Commercial
Services)
13
-Mar
-2020
19.10 30 United States
Lingumi 01
-Apr
-2020
18.67 16 United Kingdom
OpenLearning 03
-Jun
-2020
18.27 Australia
Interplay
Learning
15
-May
-2020
17.60 45 United States
Honorlock 19
-Mar
-2020
17.00 49 United States
Chem101 30
-Dec
-2020
16.60 55 United States
Oxford Medical
Simulation
24
-Jul
-2020
16.42 31 United Kingdom
Hallo
(Educational
Software)
02
-Jul
-2020
16.40 United States
Soar (Education
and Training
Services)
20
-Oct
-2020
16.27 15 United States
Connect
Childcare
30
-Dec
-2020
16.19 United Kingdom
Retrieve 10
-Jan
-2020
16.00 15 United States
Improve
International
23
-Jun
-2020
15.92 60 United Kingdom
Nepris 12
-Mar
-2020
15.00 United States
Scientific
Learning
14
-Sep
-2020
15.00 80 United States
Degree
Analytics
13
-Apr
-2020
14.61 United States
AMOpportunitie
s
20
-Nov
-2020
13.50 30 United States
Stitch & Story 10
-Sep
-2020
13.18 14 United Kingdom
CamBioScience 01
-Feb
-2020
12.41 25 United Kingdom
Acadeum 28
-Feb
-2020
12.40 10 United States
Sense Network 07
-Sep
-2020
12.39 United Kingdom
Curricula 06
-Jan
-2020
12.00 9 United States
Zzish 30
-May
-2020
10.95 United Kingdom
Alelo 08
-May
-2020
10.77 13 United States
Shape Robotics
Levered
25
-Jun
-2020
01
-Dec
-2020
10.07
10.00
18
2
Denmark
Eedi
(Educational
Software)
06
-Mar
-2020
9.65 United States
United Kingdom
Developing
Experts
13
-Jan
-2020
9.54 United Kingdom
Learnt 28
-Jul
-2020
8.88 2 United States
Code Institute 30
-Mar
-2020
8.87 52 Ireland
Kydon Learning
Systems Institute
16
-Jul
-2020
8.61 Singapore
Third Space
Learning
15
-Oct
-2020
8.15 United Kingdom
Avinu Media 16
-Dec
-2020
8.00 2 United States
The Artist
Academy
15
-Jan
-2020
7.52 France
Disprz 22
-Jul
-2020
7.47 72 United States
Safebridge 18
-Feb
-2021
7.20 Germany
Logistica
Training
09
-Jun
-2020
7.11 United Kingdom
MobieTrain 12
-Mar
-2020
6.91 Belgium
TeleTeachers 14
-Jul
-2020
6.79 United States
BBC Maestro 31
-Mar
-2020
6.68 United Kingdom
Immerse
(Educational
Software)
29
-Oct
-2020
6.49 15 United States
Moonshot
Junior
13
-Aug
-2020
6.18 21 United States
Auris
(Educational
Software)
30
-Nov
-2020
6.15 10 United Kingdom
Adventure 2
Learning
21
-Oct
-2020
6.09 3 United States
Illumnus 22
-Feb
-2021
6.00 12 India
Core (Platform) 27
-Nov
-2020
5.88 Russia
We are Digital 30
-Jul
-2020
5.85 United Kingdom
Xtractor 01
-Mar
-2020
5.74 40 Sweden
LiftEd (Mobile
App)
31
-Aug
-2020
5.00 8 United States
Melanence 27
-Aug
-2020
4.75 1 United States
Ninja Marketing 01
-Sep
-2020
4.64 Italy
Learning Labs 27
-May
-2020
4.57 United Kingdom
Burning Sky
Online School
21
-Jan
-2020
4.32 China
Brio
(Educational
Software)
28
-Sep
-2020
4.03 1 Romania
AP Racing
(Entertainment
Software)
23
-Jul
-2020
4.01 2 United States
afocusedpath.co
m
03
-Dec
-2020
4.00 1 United States
First
Coincidence
02
-Dec
-2020
3.93 Switzerland
Code Of Talent 15
-Apr
-2020
3.82 Romania
Talent Creator
Center
13
-Aug
-2020
3.58 China
Mwabu 30
-Sep
-2020
3.20 10 United Kingdom
Edurio 12
-Feb
-2020
3.03 United Kingdom
Aulab
hackademy
16
-Jun
-2020
3.00 31 Italy
Kinderpedia 30
-Jun
-2020
2.95 16 Romania
Lix
Technologies
30
-Apr
-2020
2.77 Denmark
Holos 29
-Jan
-2020
2.70 11 United States
ASK
(Educational
Software)
20
-Feb
-2020
2.59 3 United States
Kiddie Kredit 24
-Jun
-2020
2.50 3 United States
Play2sell 09
-Feb
-2021
2.42 15 Brazil
Vocam
(Balckburn)
12
-Feb
-2020
2.37 Australia
MusicGurus 14
-Oct
-2020
2.19 9 United Kingdom

Appendix #.3: EdTech Industry Revenue Multiple Calculation Dataset

Due to lack of data, we used a smaller companies sample for the calculation of the EdTech Industry Revenue Multiple.

Company
Name
Description Deal
Date
Compa
ny Post
Valuatio
n
(million,
USD)
Revenu
e
(million,
USD)
Valuatio
n/Reven
ue
Compa
ny
Countr
y
Levered Developer of a web-based instructional system intended to promote
growth in elementary math. The company's system blends whole class
math talks, group pencil and paper activities and online self-paced
lessons that support both classroom and distance-based instruction,
enabling teachers and students to fill learning gaps and ensure further
improvement.
01-
Dec-2020
10.00 0.20 50.00x Unite
d States
Kinderpedia Developer of an educational platform designed to transform
education through collaboration. The company's platform optimizes the
administrative processes and placing parent-teacher-student
collaboration right at the core of the learning act and makes the
transition towards intelligent, connected education based on permanent
collaboration, enabling users real-time communication between
students, teachers and parents.
30-
Jun-2020
2.95 0.10 29.47x Roma
nia
CoGrammar Developer of a technology education platform dedicated to closing
the global tech skills gap. The company's platform scales asynchronous
or synchronous code reviews affordably and integrates it into LMS or
ATS to provide on-demand feedback to hiring managers, developers or
students in minutes, enabling individuals and businesses to grow and
procure talent.
19-
Feb-2021
25.86 1.28 20.17x Unite
d
Kingdo
m
Yuanfudao Developer of an online educational platform designed to provide
online tutoring services for Chinese students. The company's one-stop
online tutoring platform provides elementary school, junior high school,
and high school students with various lessons that cover all subjects,
enabling students to know their learning weaknesses and conduct
targeted learning by leveraging big data analysis.
31-
Mar-2020
7,800.
00
506.5
4
15.40x China
17zuoye 17 Education & Technology Group Inc is an online tutoring company.
It is an education technology company that delivers data-driven
teaching, learning and assessment products to teachers, students and
parents across over K-12 schools.
04-
Dec-2020
1,972.
59
142.6
0
13.83x China
Coursera Developer of an online education and learning platform designed to
offer courses to empower learners around the world. The company's
platform offers online courses that include recorded video lectures,
auto-graded and peer-reviewed assignments as well as community
discussion forums, enabling learners to choose from a variety of
courses in areas like business, computer science, data science and
public health to achieve their career, educational and personal
enrichment goals.
20-Jul
2020
2,570.
00
200.0
0
12.85x Unite
d States
Duolingo Developer of a language-learning platform designed to help people to
read, listen, and speak multiple languages. The company's platform
uses bite-sized lessons that feel like playing a game to keep learners
motivated and collects data insights on how people learn to use this
data to constantly improve the effectiveness of the platform, enabling
users to self learn different languages for free.
18-
Nov-2020
2,435.
00
200.0
0
12.17x Unite
d States
BYJU'S Operator of an online learning platform intended to deliver high
quality, engaging, and accessible education. The company's platform
makes use of original content, watch-and-learn videos, rich animations,
and interactive simulations that make learning contextual, visual, and
practical, enabling individual students to receive a personalized
educational experience.
24-
Nov-2020
12,00
0.00
1,000.
00
12.00x India
Course Hero Developer of an online learning platform designed to facilitate
students with access to course-specific study resources contributed by
a community of students and educators. The company's platform offers
a free and subscription membership that includes access to practice
problems, study guides, videos, class notes, and step-by-step
explanations for every subject from economics to literature, biology to
26-
Aug-2020
1,180.
00
100.0
0
11.80x Unite
d States
history, accounting to psychology, thus enabling students to get access
to all valuable resources for their sustainable development.
Coding
Ninjas
(Educational
and Training
Services)
Developer of an online teaching platform intended to train the next
generation of developers and to transform the delivery of technological
education. The company's platform offers the Teaching Assistant model
which provides almost real-time doubt support, thereby enabling
students to receive a personalized educational experience and become
a certified coder.
11-
Feb-2020
20.81 2.11 9.86x India
Code Of
Talent
Developer of micro-learning platform designed to integrate learning
and provide content and training management. The company's platform
is featured with mobile and web presence, multiple languages
availability, peer interaction facility, gamified interface and real time
reporting and analytics, enabling users to get a stand alone digital
learning environment to educate themselves in an engaging way.
15-Apr
2020
3.82 0.39 9.75x Roma
nia
Pluralsight Pluralsight Inc operates as an enterprise software company. It
primarily offers technology skill development solutions through its cloud
based technology learning platform that is broadly accessible. The
platform is powered by Iris, the company's proprietary machine-learning
driven skill assessment algorithm and recommendation engine, which
enables businesses to more effectively quantify and develop skills
across technologies. Pluralsight offers courses across a range of
technology subject areas, including cloud, mobile, security, information
technology, and data. The company has geographical footprints in the
United States, Europe, the Middle East and Africa, and other foreign
locations. It generates a majority of its revenue from the United States.
13-
Dec-2020
3,500.
00
375.6
9
9.32x Unite
d States
Mathway Operator of an educational website committed to offering unique
mathematics education to students. The company focuses on providing
students with extensive range of maths problems including basic math,
trigonometry, alegbra, calculus and statistics along with imparting
relevant tools to understand and solve the problems, enabling students
to experience consistent math assistance as per needs.
04-
Jun-2020
115.9
6
13.00 8.92x Unite
d States
Shape
Robotics
Shape Robotics AS is an educational technology company. It has
developed Fable, a modular robotic system that makes it easy and fun
for students to build and program their own robots. Fable motivates
students to do hands on problem-based learning activities with robotic
technology to learn both traditional subjects and skills.
25-
Jun-2020
10.07 1.18 8.57x Denm
ark
Noodle
Partners
Developer of an online platform intended to reinvent how higher
education happens online. The company's platform helps colleges and
universities to set up an online degree program and offers instructional
design for courses within the program, as well as recruiting, tech
support, and measuring student engagement services along the way to
the course completion, enabling students to receive certificate and
degree programs online.
16-
Nov-2020
224.9
8
27.30 8.24x Unite
d States
Mintra Group Mintra Holding AS is engaged in providing workforce management
systems for safety critical industries. Its services include Training Portal,
Outsourcing and Online courses among others. The company offers
solutions to various industries including Maritime, Construction, Oil &
Gas and Renewables.
05-Oct
2020
195.4
1
23.88 8.18x Norw
ay
Instructure Developer of a cloud-based learning management platform designed
to make teaching and learning easier. Its software is used as a learning
management application for the education market and for the corporate
market to enable its customers in developing, delivering, and managing
face-to-face and online learning experiences.
23-
Mar-2020
2,000.
00
258.4
7
7.74x Unite
d States
Varsity
Tutors
Operator of a live learning platform intended to connect experts and
learners in any subject, anywhere, anytime. The company's platform
connects students with personalized instruction to improve academic
achievement, enabling students to meet their individual needs and
stand behind their satisfaction with a money-back guarantee.
29-
Jan-2021
1,700.
00
240.0
0
7.08x Unite
d States
Educa
Reality
Developer of educational products intended to make learning and
education fun through the use of new technologies. The company's
educational technology platform include augmented reality and virtual
reality-based educational products and services, books, consulting and
editorial production, enabling both teachers and students to create and
view content in a simple and interactive way.
01-Oct
2020
1.77 0.25 7.07x Spain
Aulab
hackademy
Provider of professional training intended to offer coding courses for
developers, software houses, technological coworking. The company's
training includes frontend and backend development, database
management, and cloud server provisioning, agile methodologies
applied to software development with Laravel Framework, PHP, MySQL
database, and Linux Nginx server, enabling digital professionals to
create applications and software with necessary skills.
16-
Jun-2020
3.00 0.47 6.40x Italy
Learning
Technologies
Group
Learning Technologies Group PLC, along with its subsidiaries, offers
a wide range of e-learning services and technologies to corporate and
government clients. The company operates in three reportable
segments: the Software and Platforms, the Content and Services and
the Other. Geographically, it operates in the United Kingdom, Mainland
Europe, the United States, Canada, Asia Pacific and Rest of the World.
The company largest end market by revenue in the United States.
29-
May
2020
1,048.
49
165.6
5
6.33x Unite
d
Kingdo
m
Alelo Developer of an effective e-learning platform designed to help people
acquire knowledge, develop new skills and improve their performance.
The company's platform provides virtual role-play simulations that
combine innovations in software technology, social science and
learning science to provide personalized learning, enabling clients to
acquire knowledge, develop new skills and improve their performance.
08-
May
2020
10.77 1.85 5.82x Unite
d States
Eleva
Educação
(Editora Eleva
Platform)
Online teaching platform for K-12. 23-
Feb-2021
107.2
7
18.76 5.72x Brazil
Sketchy Developer of an online education platform designed to change the
way the health sciences are taught. The company's learning platform
helps to change the way people learn medical microbiology,
pharmacology, and pathology through fun, and informative video
sketches, enabling students to take advantage of the power of visual
learning.
02-
Dec-2020
40.00 7.00 5.71x Unite
d States
Jiean Hi
Tech
Zhengzhou Jiean Hi-tech Co Ltd formerly, Zhengzhou J&T Hi-Tech
Co Ltd is engaged in the development of multimedia technology and the
application of three-dimensional digital virtual simulation technology in
various industries. The company provides systematic professional
virtual reality simulation design and training solutions, software
development, system integration, microcomputer measurement and
control and other multi-directional services.
22-
Jun-2020
229.1
0
44.41 5.16x China
Meritnation Operator of an education portal intended to offer training and learning
programs for students online. The company's offerings, right from a
basic to a moderate level of difficulty, include live classes, multimedia
tutorials, interactive exercises, practice tests, conceptual videos across
all educational boards, thereby helping students prepare for their
competitive exams through collaborative learning methods.
03-
Jan-2020
21.28 4.92 4.32x India
Rosetta
Stone
Rosetta Stone Inc is an education technology software company that
develops language, literacy and brain-fitness software. The company
offers courses in 30 languages across a range of formats, including
online subscriptions, digital downloads, mobile apps, and CD packages.
It provides intuitive, learning programs that are available online and via
digital download or CD. It offers mobile apps for both tablet and
smartphone use to enable learners to continue their lessons on the go.
It operates through three segments such as Literacy, Enterprise and
Education Language and Consumer Language. The Rosetta Stone Kids
products provide technology-based learning solutions for children's that
aims at early childhood language and literacy.
15-Oct
2020
792.0
0
188.5
2
4.20x Unite
d States
NovaKid Developer of an English learning platform designed to provide
interactive programs created by and taught by native-speaking
teachers. The company's platform offers game-based classes that are
focused on education and the psychological characteristics of children
with engaging homework assignments, pre-lesson vocabulary, and
grammar activities, enabling parents to save time and money on
traveling to offline schools and tutors.
01-
Dec-2020
30.25 8.20 3.69x Unite
d States
MedCerts Provider of online training services intended to prepare students for
national health care and information technology certification programs.
The company delivers certification and career training through HD
quality video-based instruction, virtual simulations, games and
animations and on-the-job training through experiential learning
solutions, enabling military and their families, career changers and the
under- and unemployed to pursue the skills they need for gainful
employment.
17-
Nov-2020
70.00 20.00 3.50x Unite
d States
Outschool Developer of an e-learning platform designed to offer live online
classes for kids aged between 3 to 18. The company's platform
connects motivated learners, parents and teachers together and helps
in conducting classes by independent teachers for small groups over a
live video chat directly to parents, enabling families to choose their
teachers and classes for group learning based on their needs and
interests at a lower price point than private tutoring.
18-
Sep-2020
188.2
2
54.00 3.49x Unite
d States
Spark
Education
Provider of an educational platform intended to offer personalized
math education resources for children. The company's platform offers
24-
Jan-2021
1,500.
00
434.2
4
3.45x China
interactive classrooms and games, enabling improvement of student's
spatial, logical and computational thinking.
getBridge Developer of Learning Management System (LMS) intended to help
employees and managers transform their organization through
connected learning, performance alignment, and career growth. The
company offers performance, engagement and career development
tools, enabling companies to deliver a unique, employee-centric
experience for development and productivity, all integrated into a single,
easy-to-use, SaaS-based platform.
15-
Feb-2021
50.00 15.65 3.19x Unite
d States
Drops(Educa
tional
Software)
Operator of a game based learning application intended to enrich life
with powerful skills. The company's application helps users to learn new
vocabulary through fun, fast-paced games with simple mnemonic
images, offers new words and phrases with beautiful, mnemonic
illustrations, enabling users to get access to an innovative tool and learn
in an interactive way.
23-
Nov-2020
31.00 10.00 3.10x Eston
ia
WhiteHat Jr Developer of an online live teaching platform designed to connect
kids with coding. The company's platform teaches fundamentals of
coding, logic, structure, sequence and algorithmic thinking, enabling
kids to generate creative outcomes like websites, animations and
application designing.
21-
May
2020
350.0
0
150.0
0
2.33x India
IC Axon Developer of e-learning clinical and sales training platform designed
to provide science-driven training for pharmaceutical and life science
customers. The company's platform engages in the design and
development of clinically focused education and training programs,
enabling healthcare industries to conduct live event training programs
that include new hire training, product launch training and sales
meetings.
25-
Sep-2020
28.00 12.50 2.24x Cana
da
MDBriefCase Provider of online continuing medical education programs intended to
help healthcare practitioners enhance their professional practice and
stay at the forefront of the latest evidence and protocols. The company
offers multimedia, interactive and accredited learning programs,
developed by leading specialists and peer-reviewed by experts at
respected institutions, custom tailored for specific international markets
and available on a convenient online platform.
29-
Jan-2021
22.37 10.30 2.17x Cana
da
eThink Developer of an e-learning platform catering to institutions, industries
and organizations. The company offers cloud hosting, unlimited
storage, a learning management system, online learning platforms,
fully-managed e-learning solutions and ERP integration, thus aiming to
provide a dynamic and customizable platform to meet specific
institutional and organizational needs.
04-
Dec-2020
20.00 9.50 2.11x Unite
d States
Global
Knowledge
Training
Developer of an information technology and professional training
platform based in Cary, North Carolina. The company offers various IT
and business skills courses and certification programs by providing
access to subject-matter experts and delivering authorized and
industry-leading instruction through multiple delivery formats in order to
help technology providers, enterprises, and governments to accelerate
their success by closing their skill gaps and continuously developing
their talents.
13-Oct
2020
233.0
0
133.0
0
1.75x Unite
d States

Appendix #.4: About Frost & Sullivan

Frost & Sullivan* is a leading global consulting, and market & technology research firm that employs staff of 1,800, which includes analysts, experts, and growth strategy consultants at approximately 50 branches across 6 continents, including in Herzliya Pituach, Israel. Frost & Sullivan's equity research utilizes the experience and know-how accumulated over the course of 55 years in medical technologies, life sciences, technology, energy, and other industrial fields, including the publication of tens of thousands of market and technology research reports, economic analyses and valuations. For additional information on Frost & Sullivan's capabilities, visit: www.frost.com. For access to our reports and further information on our Independent Equity Research program visit: www.frost.com/equityresearch.

*Frost & Sullivan Research and Consulting Ltd., a wholly owned subsidiary of Frost & Sullivan, is registered and licensed in Israel to practice as an investment adviser.

What is Independent Equity Research?

Nearly all equity research is nowadays performed by stock brokers, investment banks, and other entities which have a financial interest in the stock being analyzed. On the other hand, Independent Equity Research is a boutique service offered by only a few firms worldwide. The aim of such research is to provide an unbiased opinion on the state of the company and potential forthcoming changes, including in their share price. The analysis does not constitute investment advice, and analysts are prohibited from trading any securities being analyzed. Furthermore, a company like Frost & Sullivan conducting Independent Equity Research services is reimbursed by a third party entity and not the company directly. Compensation is received up front to further secure the independence of the coverage.

Analysis Program with the Tel Aviv Stock Exchange (TASE)

Frost & Sullivan is delighted to have been selected to participate in the Analysis Program initiated by the Tel Aviv Stock Exchange Analysis (TASE). Within the framework of the program, Frost & Sullivan produces equity research reports on Technology and Biomed (Healthcare) companies that are listed on the TASE, and disseminates them on exchange message boards and through leading business media channels. Key goals of the program are to enhance global awareness of these companies and to enable more informed investment decisions by investors that are interested in "hot" Israeli Hi-Tech and Healthcare companies. The terms of the program are governed by the agreement that we signed with the TASE and the Israel Securities Authority (ISA) regulations.

For further inquiries, please contact our lead analyst:

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Appendix #.5: Team Biographies

Dr. Tiran Rothman is the head of Frost & Sullivan Research & Consulting Ltd., a subsidiary of Frost & Sullivan in Israel. He has over 10 years of experience in research and economic analysis of capital and private markets, obtained through positions at a boutique office for economic valuations, as chief economist at the AMPAL group, and as co-founder and analyst at Bioassociate Biotech Consulting. Dr. Rothman also serves as the Economics & Management School Head at Wizo Academic College (Haifa). Tiran holds a PhD (Economics), MBA (Finance), and was a visiting scholar at Stern Business School, NYU.

Almog Josef Sokolik is an Analyst and Consultant at Frost & Sullivan Research & Consulting Ltd., a subsidiary of Frost & Sullivan in Israel. He has experience in valuation of public and private firms, research and market analysis obtained through positions at the Ministry of Finance - Department of the Chief Economist, and Ben-Gurion University - Laboratory for Judgment & Decision Making as research analyst. Almog holds a BA in Economics and Psychology.

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Definitions: "Frost & Sullivan" – A company registered in California, USA with branches and subsidiaries in other regions, including in Israel, and including any other relevant Frost & Sullivan entities, such as Frost & Sullivan Research & Consulting Ltd. ("FSRC"), a wholly owned subsidiary of Frost & Sullivan that is registered in Israel – as applicable. "The Company" or "Participant" – The company that is analyzed in a report and participates in the TASE Scheme; "Report", "Research Note" or "Analysis" – The content, or any part thereof where applicable, contained in a document such as a Research Note and/or any other previous or later document authored by "Frost & Sullivan", regardless if it has been authored in the frame of the "Analysis Program", if included in the database at www.frost.com and regardless of the Analysis format-online, a digital file or hard copy; "Invest", "Investment" or "Investment decision" – Any decision and/or a recommendation to Buy, Hold or Sell any security of The Company. The purpose of the Report is to enable a more informed investment decision. Yet, nothing in a Report shall constitute a recommendation or solicitation to make any Investment Decision, so Frost & Sullivan takes no responsibility and shall not be deemed responsible for any specific decision, including an Investment Decision, and will not be liable for any actual, consequential, or punitive damages directly or indirectly related to The Report. Without derogating from the generality of the above, you shall consider the following clarifications, disclosure recommendations, and disclaimers. The Report does not include any personal or personalized advice as it cannot consider the particular investment criteria, needs, preferences, priorities, limitations, financial situation, risk aversion, and any other particular circumstances and factors that shall impact an investment decision. Nevertheless, according to the Israeli law, this report can serve as a raison d'etre off which an individual/entity may make an investment decision.

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Risks, valuation, and projections: Any stock price or equity value referred to in The Report may fluctuate. Past performance is not indicative of future performance, future returns are not guaranteed, and a loss of original capital may occur. Nothing contained in the Report is or should be relied on as, a promise or representation as to the future. The projected financial information is prepared expressly for use herein and is based upon the stated assumptions and Frost & Sullivan's analysis of information available at the time that this Report was prepared. There is no representation, warranty, or other assurance that any of the projections will be realized. The Report contains forward-looking statements, such as "anticipate", "continue", "estimate", "expect", "may", "will", "project", "should", "believe" and similar expressions. Undue reliance should not be placed on the forward-looking statements because there is no assurance that they will prove to be correct. Since forward-looking statements address future events and conditions, they involve inherent risks and uncertainties. Forward-looking information or statements contain information that is based on assumptions, forecasts of future results, estimates of amounts not yet determinable, and therefore involve known and unknown risks, uncertainties and other factors which may cause the actual results to be materially different from current projections. Macro level factors that are not directly analyzed in the Report, such as interest rates and exchange rates, any events related to the ecosystem, clients, suppliers, competitors, regulators, and others may fluctuate at any time. An investment decision must consider the Risks described in the Report and any other relevant Reports, if any, including the latest financial reports of the company. R&D activities shall be considered as high risk, even if such risks are not specifically discussed in the Report. Any investment decision shall consider the impact of negative and even worst case scenarios. Any relevant forward-looking statements as defined in Section 27A of the Securities Act of 1933 and Section 21E the Securities Exchange Act of 1934 (as amended) are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.

TASE Analysis Scheme: The Report is authored by Frost & Sullivan Research & Consulting Ltd. within the framework of the Analysis Scheme of the Tel Aviv Stock Exchange ("TASE") regarding the provision of analysis services on companies that participate in the analysis scheme (see details: www.tase.co.il/LPages/TechAnalysis/Tase_Analysis_Site/index.html, www.tase.co.il/LPages/InvestorRelations/english/tase-analysis-program.html), an agreement that the company has signed with TASE ("The Agreement") and the regulation and supervision of the Israel Security Authority (ISA). FSRC and its lead analyst are licensed by the ISA as investment advisors. Accordingly, the following implications and disclosure requirements shall apply. The agreement with the Tel-Aviv Stock Exchange Ltd. regarding participation in the scheme for research analysis of public companies does not and shall not constitute an agreement on the part of the Tel-Aviv Stock Exchange Ltd. or the Israel Securities Authority to the content of the Equity Research Notes or to the recommendations contained therein. As per the Agreement and/or ISA regulations: A summary of the Report shall also be published in Hebrew. In the event of any contradiction, inconsistency, discrepancy, ambiguity or variance between the English Report and the Hebrew summary of said Report, the English version shall prevail. The Report shall include a description of the Participant and its business activities, which shall inter alia relate to matters such as: shareholders; management; products; relevant intellectual property; the business environment in which the Participant operates; the Participant's standing in such an environment including current and forecasted trends; a description of past and current financial positions of the Participant; and a forecast regarding future developments and any other matter which in the professional view of Frost & Sullivan (as defined below) should be addressed in a research Report (of the nature published) and which may affect the decision of a reasonable investor

contemplating an investment in the Participant's securities. An equity research abstract shall accompany each Equity Research Report, describing the main points addressed. A thorough analysis and discussion will be included in Reports where the investment case has materially changed. Short update notes, in which the investment case has not materially changed, will include a summary valuation discussion. Subject to the agreement, Frost & Sullivan Research & Consulting Ltd. is entitled to an annual fee to be paid directly by the TASE. Each participant shall pay fees for its participation in the Scheme directly to the TASE. The named lead analyst and analysts responsible for this Report certify that the views expressed in the Report accurately reflect their personal views about the Company and its securities and that no part of their compensation was, is, or will be directly or indirectly related to the specific recommendation or view contained in the Report. Neither said analysts nor Frost & Sullivan trade or directly own any securities in the company. The lead analyst has a limited investment advisor license for analysis only.

© 2021 All rights reserved to Frost & Sullivan and Frost & Sullivan Research & Consulting Ltd. Any content, including any documents, may not be published, lent, reproduced, quoted or resold without the written permission of the companies.

Endnotes

https://www.ei-ie.org/media\_gallery/GlobalTrendsinTVET.pdf

https://www.mckinsey.com/~/media/mckinsey/industries/public%20and%20social%20sector/our%20insights/what%20the%20future%20of%20work%20will%20m ean%20for%20jobs%20skills%20and%20wages/mgi%20jobs%20lost-jobs%20gained\_report\_december%202017.pdf

https://www.nesacenter.org/uploaded/conferences/FLC/2018/handouts/DonnaOrem\_ThirdEdRevolution2018.pdf

http://dataexplorer.wittgensteincentre.org/wcde-v2/

https://www.firstinspires.org/

https://www.oecd-ilibrary.org/education/pisa-2015-results-volume-ii/science-related-extracurricular-activities-offered-at-school\_9789264267510-graph7-en

https://www.marketsandmarkets.com/Market-Reports/educational-robot-market-28174634.html?gclid=CjwKCAiAjeSABhAPEiwAqfxURcbM-

5wdSNra26Q1yu_neulojx0GUmZumIZRI_hNGMNz3MNku0P44BoCnG4QAvD_BwE

http://en.moe.gov.cn/features/VocationalEdc/figures/201905/t20190531_383833.html#:~:text=China%20now%20has%20the%20world's,and%2026.8554%20millio n%20registered%20students.

https://pitchbook.com/

  • Trends in College Pricing 2018: Average Tuition and Fee and Room and Board Charges.1971-72 to 2018-18 (Enrollment-Weighted),' College Board. 2018.
  • China Statistical YearBook. National Bureau of Statistics of China. 2014

The Value of Education: Higher and Higher. HSBC. 2017

https://www.saas-capital.com/the-saas-capital-index/

http://pages.stern.nyu.edu/~adamodar/New\_Home\_Page/datacurrent.html#multiples

https://pitchbook.com/

https://www.pewresearch.org/fact-tank/2018/01/09/7-facts-about-the-stem-workforce/

https://library.educause.edu/~/media/files/library/2017/11/2017hrk12EN.pdf

https://www.researchgate.net/publication/288485018\_Effects\_of\_educational\_robots\_on\_learning\_STEM\_and\_on\_students'\_attitude\_toward\_STEM

https://www.mckinsey.com/business-functions/operations/our-insights/industry-40-reimagining-manufacturing-operations-after-covid-19

https://ec.europa.eu/eurostat/statistics-explained/index.php/Vocational\_education\_and\_training\_statistics#Numbers\_of\_pupils

https://e-student.org/e-learning-statistics/

https://www.mitsui.com/mgssi/en/report/detail/\_\_icsFiles/afieldfile/2020/12/17/2010x\_sakai\_e.pdf

"Global EdTech Market to Reach \$404B by 2025 -16.3% CAGR," HoIonIQ, August 6, 2020

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