Fund Information / Factsheet • Jun 28, 2021
Fund Information / Factsheet
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R E S E A R C H & INDEPENDENT EQUITY RESEARCH
C O N S U L T I N G L T D.

Expansion of the company activity with existing customers along with significant progress towards realizing its plan to enter the Chinese market; Price target unchanged
RoboGroup (TASE: ROBO), develops, manufactures, and markets training products and e-learning systems, as well as engineering and manufacturing technology training systems. It offers its products internationally under the Intelitek, Robotec, and CoderZ brands. RoboGroup (TASE: ROBO), develops, manufactures, and markets training products and e-learning systems, as well as engineering and manufacturing training It offers its products internationally under Intelitek, Robotec, and brands.
Market – The education technologies industry is expanding exponentially, with demand rising due to COVID-19 and associated significant changes in the realms of work and labor. Education technology expenditures are following a growth trend, increasing from \$152 billion in 2018 to an expected \$404 billion by 2025. Market – The education technologies industry is expanding exponentially, with demand rising due to COVID-19 and associated significant changes in the realms of work and labor. Education technology expenditures are following a growth trend, increasing from \$152 billion in 2018 to an expected \$404 billion by 2025.
Strategy – In addition to expanding its traditional core activity, the company has invested heavily in developing new products to address the growing education technology (EdTech) market needs. RoboGroup's strategy is to become a leading integrated STEM and industry virtual education learning platform by eliminating the key barriers and challenges that exist today. The company's goal is to become the preferred choice for STEM and robotics education using a gamified, Strategy – In addition to expanding its traditional core activity, the company has invested heavily in developing new products to address the growing education technology (EdTech) market needs. RoboGroup's strategy is to become a leading integrated STEM and industry virtual education learning platform by eliminating the key barriers and challenges that exist today. The company's goal is to become the preferred choice for STEM and robotics education using a gamified, competitive and self-based learning methodology.
competitive and self-based learning methodology. Valuation – Due to RoboGroup's unique value proposition, and its strategic collaborations with leading channels to market, we believe that the company will play a vital role in the growing education technologies market. We value RoboGroup's equity at NIS XX, and its price target in the range of NIS XX to NIS XX, with a mean of NIS XX. We see the expansion of the company activity with existing customers as a significant expression of trust in the company's products and its CoderZ™ system. In addition, the Company's engagement with Esperanza represents a significant step towards realizing its plan to enter the Chinese market and would allow significant exposure to the Company's CoderZ™ platform in Asia. Due to RoboGroup's unique value proposition, and its strategic collaborations with leading channels to market, we believe that the company will play a vital role in the growing education technologies market.

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RoboGroup 28.06.2021
RoboGroup T.E.K. Ltd. (TASE: ROBO) is an Israeli company that is publicly traded on the Tel Aviv Stock Exchange. RoboGroup's vision is to disrupt the STEM (science, technology, engineering, and math) education technology market with its proprietary online virtual platform that enables students to learn coding, mathematics, and physics using virtual robots. The robots operate according to real-world physics and are controlled using unique coding techniques designed for young students.
The platform represents an accessible alternative for teachers and students lacking access to physical robots due to high costs, major logistical barriers blocking scalability, and high teacher proficiency requirements regarding robotics and coding. The platform also offers flexibility for simulating advanced technology (such as AI) and advanced environments (such as space) for students who are already engaged in STEM work. Its second business unit offers Industry 4.0 training with a range of physical and remote-learning products and services.
High costs (often reaching hundreds of USD per student for hardware, travel, etc.) create a "glass ceiling" that prevents minority populations and lower socioeconomic groups from participating in competitions, thereby reducing their chances of participating in the growing STEM economy.
Learning progress is hard to measure, as it's not individual learning/robots.
Vision: "Inspire every learner on the planet to realize their full potential and own their future." Increase the accessibility of STEM education and robotics so that every student will have more career options in their future. Become the preferred choice for STEM and robotics education, through a gamified, competitive, and self-based learning methodology.
Market penetration: Enter schools' STEM curricula through standards-aligned and integrated curricular activities and extra-curricular competitions and activities.
The education technologies industry is expanding exponentially, with demand rising due to COVID-19 and significant changes in the world of work and labor. This so-called third education revolution involves a personalized, digitized, and decentralized education system.
Due to RoboGroup's unique value proposition and its strategic collaborations with leading channels to market, we believe that the company will play a vital role in the growing education technologies market. We see RoboGroup as an outstanding investment opportunity. However, like any technology firm, RoboGroup needs to achieve its vision of becoming a fully digitized and automized solution and to execute further significant sales.
We conducted RoboGroup's valuation using market benchmarks from recent deals, relevant market multiples, and a bottom-up valuation using the DCF method, all based on RoboGroup's updated business model. The company has 45,445,464 shares as of June 28, 2021; thus, in view of all the bellow-mentioned findings and assessments, we value the company's stock price target to be in the range of NIS 7.5 to NIS 8.3, and NIS 7.9 on average.
RoboGroup T.E.K. Ltd., headquartered in Israel, is engaged in developing, manufacturing and marketing technology training and education products. It offers its products under two business units – industrial training and STEM education.
Company was incorporated in 1982 as a private company (current name is used since 2000). Company's shares are listed for trading on the Tel Aviv Stock Exchange since 1991 (TASE: ROBO).
The RoboGroup consists of three subsidiaries:

CoderZ Technologies Ltd. - a private company incorporated in Israel and engaged mainly in the development, marketing and distribution of an experiential and gamification-based STEM learning platforms via the use of virtual robots.
Intelitek - a private company incorporated in Delaware, USA and engaged mainly in marketing, sales, technical support and maintenance of the Group's products and products of third parties to the North American education market.
Robotec Technologies Ltd. - a private company incorporated in Israel and engaged in planning and implementation of technology laboratories in the education system, marketing, distribution, installation and maintenance of all the Group's products, third party products and related products in the STEM field, to the training and education markets. Robotec characterizes and develops advanced solutions, and maintains an extensive set of tutorials and advanced training courses.
The world of work is undergoing a massive shift and as a direct impact we are also at the heart of a global revolution in education.
According to McKinsey Global Institute's report1 , 30-50% of American workers may have to change jobs by 2030 because of artificial intelligence and automation and the past promise of governments and universities that higher education equals secured jobs and income no longer apply.
The current changes in education and training are likely to be marked by continual training throughout a person's lifetime—to keep current in a career, to learn how to complement rising levels of automation, and to gain skills for new work. Workers will likely consume this lifelong learning in short spurts when they need it, rather than in lengthy blocks of time as they do now when it often takes months or years to complete certificates and degrees.
Education was already going through a significant change and a slow evolution going back 10 years or so when Covid-19 hit and turned it into a revolution. Key aspects of what is known as the 3rd education revolution2 are:
According to Wittgenstein Centre for Demography and Global Human Capital, there will be half a billion more school and university graduates in the world by 2025 than today, driven primarily by population growth in developing countries.3
Education technology expenditures are in a growth trend from \$152 billion in 2018 to \$404 billion by 2025. However, there is still a lot of growth available as it is still 5% of overall expenditure.

The Covid-19 pandemic is fueling a spike growth in global e-learning for schools (known as K-12) which is expected to generate over \$240 billion by 2022 and \$300 by 2026 by various sources4 . About 60% of market revenues are generated from software.
Investments in Education Technology (EdTech) startups started a decade ago with \$500 million of Venture Capital investments exploding to 32x higher at \$16B in 2020.

Global lockdowns and schools roll out of remote learning since March/April opened up massive opportunities for EdTech companies as schools, teachers and parents look for effective remote learning solutions.
A recent report by & Co. Global Strategic Studies Institute from October 2020 stated that "...as the introduction of EdTech progresses, learning will likely be transformed significantly from being centered on
group education in one-way lecture format to personalized learning. …this could be described as a "paradigm shift in learning": the mainstream of learning is moving from group education to personalized learning optimized to each individual, and a modular, lifelong form of learning is emerging in vocational education."5
Many other related opportunities that arise following the COVID-19 outbreak contribute to the growth potential of the market – Demand for robotics, virtual learining and the future of remote work.
| Connected Work | Lights-Out Operations |
Connected Living | Technology Advancements |
|---|---|---|---|
| Remote Work UCaaS Consumerization of IT/Work Wearables Real estate: Telecommuting · Digital Personal Assistants Virtual Collaboration · Synchronized (Real- time Collaboration) · Asyncronized (Offline Collaboration) Hybrid Workplaces Microlobs Gig Workers |
Remote Asset · Asset Condition Monitoring · Plug-and-Play Condition Monitoring Kits Predictive and Prescriptive Analytics Digital Twins · 3D Laser Scanning 3D Capture · Photogrammetry B2C/C eCommerce · Voice Commerce Social Commerce |
Smart Homes · Home Automation Home Energy · Home Security Virtual Entertainment Live AR/VR streaming Online Arcades/Gaming · Virtual Tours Virtual Learning · Learning Management Systems · Flipped Classrooms eLearning Programs |
Cybersecurity Biometrics · Al-based Cybersecurity · Quantum -- based Cybersecurity Blockchain-based Cybersecurity Robotics Industry Robots Service Robots AI · Machine Learning (ML) and Deep Learning · Natural Language Processing (NLP) |
| Robotic Worker | Ambient Commerce AR Shopping |
· Video Analytics, Computer Vision |
The education sector promises to incorporate an expansive embrace of new digital technologies and strategies in the years to come. EdTech solutions have become increasingly instrumental in delivering education outcomes given a growing population of learners, changing preferences among students and educators for more diverse learning styles, and the impacts of COVID-19 in normalizing technology as a tool in parentstudent-teacher relationships. These trends are helping create significant new opportunities for venturebacked startups. The market, as a whole, from early education to professional development, amounteded to approx. \$227 billion opportunity in 2020. The education sector is experiencing a moment unique in its reliance on technology to facilitate learning, one that will help to intensify the adoption of technology as a crucial supplement to learning far into the future.
Market experts estimate the global EdTech market spend at \$163 billion in 2019 and expect it to reach \$404 billion by 2025, growing at a 16.3% CAGR. 7 Though the pandemic may reduce total education expenditure in the near term, the crisis is likely to expedite the transition to digital learning infrastructure. Moreover, directto-consumer offerings are expected to experience growth as customers look to solutions separate from traditional learning institutions.


Valuation of a start-up company in its early stages can be challenging due to limited cash flow (if any) and uncertainty regarding the future. As part of a Discounted Cash Flow (DCF), the accepted method used in financial valuations, there are several modifications to a start-up company's valuation. In general, there are four primary methods within the DCF method:
To evaluate RoboGroup's equity value, we combined two methods: (1) market benchmarking approach to estimate the STEM CoderZ activity, (2) the DCF method to estimate the Vocational & Robotec activity. Then, we combined them to reach the company's overall equity value.
RoboGroup is a well-established publicly held firm. We applied discounted cash flow methodology for its' Vocational & Robotec divisions activity based on its historical metrics.
Revenues in the Vocational & Robotec segments are generated from executing large, one-time, and challenging to predict projects. However, the company has signed orders and has demonstrated the capacity to create new projects over the past ten years.
From 2015-2019, before the company had any significant revenue from STEM activity, the average company total revenue was \$13.2M.
In 2020, the company revenue from STEM activity increased to approx. \$4M, and total revenue was \$18.8M.
The company also publicly publishes its backlog. As of December 31, 2020, the company had a backlog of \$25.3M to be delivered and received by 2023 (\$18.1M of it by 2021); \$17.1M is derived from the Vocational & Robotec divisions, and \$8.1M from the STEM division.
The STEM CoderZ segment is a young, high growth and offers a new teaching paradigm to the market that has significant benefits over existing solutions. This segment business model is more of a SaaS-like/Subscription company, which is best valued using Annual Recurring Revenues (ARR) multiples. Thus, we decided to use the multiples method to evaluate this business activity of the company.
In the past three years, the STEM activity of the company matured and reached commercialization. The company STEM revenues soared from \$200K in 2019 to \$4M in 2020, along with a backlog of \$8.1M as of December 31, 2020.
We believe that RoboGroup is still in the early stages of penetrating the market with its STEM products and anticipate high growth in revenues from this segment.
Based on the company's past performance and current market trends, we anticipate 2021 revenue from this segment to reach approx. \$10M-\$15M.
For the valuation of CoderZ, we used the following multiples:
We are using the median public SaaS company valuation revenues multiple8 , which for February 2021 was
As a conservative measure, we use the average of the trailing twelve months, which is 13.47 (SD=2.86).

Above all mentioned multiples, we determine that our EdTech revenue multiple (=8.87) is the most suitable for evaluating RoboGroups's CoderZ activity.
| USD in thousands | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|---|
| Revenue | 17,000 | 17,340 | 17,687 | 18,041 | 18,401 | 18,769 | 19,145 |
| Cost of Sales | 9,385 | 9,573 | 9,764 | 9,960 | 10,159 | 10,362 | 10,569 |
| Gross Profit | 7,615 | 7,767 | 7,923 | 8,081 | 8,243 | 8,407 | 8,576 |
| R&D | 676 | 689 | 703 | 717 | 731 | 746 | 761 |
| S&M | 4,843 | 4,940 | 5,039 | 5,139 | 5,242 | 5,347 | 5,454 |
| G&A | 915 | 933 | 952 | 971 | 990 | 1,010 | 1,030 |
| Total Operating Expenses | 6,433 | 6,562 | 6,693 | 6,827 | 6,964 | 7,103 | 7,245 |
| Operating Income | 1,182 | 1,205 | 1,229 | 1,254 | 1,279 | 1,305 | 1,331 |
Below, we present our P&L forecasting for the Vocational & Robotec divisions, for years 2021 – 2027:
We also calculated RoboGroup's value based on the following parameters:
The table below presents the Vocational & Robotec divisions' equity value matched with different capitalization rates (along with a 2% growth rate). We set a range of 0.5% change from our CAPM model (see Appendix A).
| Cap. Rate (%) |
Equity Value (US\$) |
|---|---|
| 13.3% | 19,840 |
| 13.8% | 19,490 |
| 14.3% | 19,168 |
| 14.8% | 18,870 |
| 15.3% | 18,594 |
Using the DCF method, we estimate the Vocational & Robotec divisions' equity value to be in the range of US\$19.5M and US\$18.9M, with a mean of US\$19.2M.
As discussed earlier, we see RoboGroup as a growth firm. Thus, we based our valuation on current and future market trends and the company's management actions. Due to the high growth in the EdTech market, past performance, and reported activity in the past few months, we estimate the company revenue for 2021 to be approx. \$17M from the Vocational & Robotec divisions, and \$10M-\$15M from the STEM division. As measure of conservativity, we used the bottom of our forecast (=\$10M) for evaluating the STEM segment value.

(E) – Estimated
*Before adjustments to a consolidated report
Given all the findings above, summing up the value of the different parts of RoboGroup's activity, we estimate RoboGroup equity value to be in the range of NIS 343.5M and NIS 375.1M, with a mean of NIS 359.2M.
We conducted RoboGroup's valuation using market benchmarks from recent deals, relevant market multiples, and a bottom-up valuation using the DCF method, all based on RoboGroup's updated business model. The company has 45,445,464 shares as of June 21, 2021; thus, in view of all aforementioned findings and assessments, we value the company's stock price target to be in the range of NIS 7.5 to NIS 8.3, and NIS 7.9 on average.
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3 http://dataexplorer.wittgensteincentre.org/wcde-v2/
4 https://e-student.org/e-learning-statistics/
5 https://www.mitsui.com/mgssi/en/report/detail/\_\_icsFiles/afieldfile/2020/12/17/2010x\_sakai\_e.pdf
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