Terminal X Online Ltd.

Investor Presentation • Aug 24, 2021

Confidential

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KEY HIGHLIGHTS

Successful IPO in TASE (TRX.TA) including new investment by Anders Holch Povlsen

Record H1 2021 revenues of 159.7M NIS representing 120% growth YoY Q2 revenues of 66.6M NIS representing 41% growth YoY, while comparing fully opened stores Q2 2021 to lockdown in Q2 2020

H1 2021 EBITDA of 25.5M NIS (16% from revenue) compared to 0.3M NIS in H1 2020 Q2 2021 EBITDA of 10.9M NIS (16.4% from revenue) compared to 3.3M NIS in Q2 2021

530K Active customers (LTM) representing 91% YoY growth 28M visits to Terminal X platform in H1 representing 58% YoY growth

25 new brands added to Terminal X to improve our value preposition to our customers Including: Decathlon, Natasha Denona, Question Mark (private label for teens)

Infrastructure projects and Management recruits to accelerate the future growth plans Including: Technology, Logistics, Deputy CEO and CFO recruits

FINANCIALS - P&L H1

FINANCIALS - P&L Q2

KEY CUSTOMERS METRICS (H1) – SOLID GROWTH THROUGH OUR CUSTOMER BASE

Bigger customer base Higher visits and orders frequency

Average order value increase

TERMINAL X VISION – DOMINATING GEOGRAPHIES WITH OUR "WOW FACTOR"

Broad yet curated offering

WOW! FACTOR THE

Superior localised e-commerce and digital experience

Ultra-fast

delivery

6

Wide Selection + Simple + Fastest ⁴

CONTINUED OUR GROWTH PLANS IN ALL 3 LEVERS

Source: Company information Note:

NEW ADDITIONAL BRANDS IN TERMINAL X

ROADMAP TO REPLICATE ISRAELI SUCCESS IN GREECE

	Exploration	Phase 1	Phase 2	Delivery across Athens in hours1
Human Capital		Hire country manager and leadership team	Develop localized team and customer service
Technology	Adjustments needed (UX/UI, local payment)	Create tailored technology solution infrastructure	Set and connect (site, data, global-local)
Logistics	Market standards and customer expectations	Plan logistics framework (supply chain, local WH, last mile, connectivity)	Build the warehouse and set delivery agreements	New territories expansion
Marketing	Digital marketing landscape Top influencers in the market	Partner with the right influencers to deliver our marketing strategy	Build awareness campaigns delivering the TX USP in the market – campaigns, influencers, data	2022 - 1 2023 - 1
Assortment	Best mix between global and local brands for the local taste	Collaborate and partner with local brands	Structure tailored brand assortment on site	Acceleration 2024

NEAR AND MEDIUM TERM OUTLOOK

1 EBITDA = Operating profit + D&A; post-IFRS 16;Does not include stock based payments 2 Market is mature and growth is moderate

THANK YOU