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Buff Technologies Ltd.

Quarterly Report May 1, 2022

6707_rns_2022-05-01_978e2756-b962-471e-a9b5-4962800b8cd0.pdf

Quarterly Report

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COMPANY REPORT Q1 2022

Disclaimer

This Presentation of BUFF Technologies Ltd (the "Company") includes a concise, unreviewed and unaudited voluntary summary update only regarding the Company's activity for a period of three months ending March 31, 2022. The review presented in the Presentation is limited in scope and relates to financial data, events and changes that occurred in the Company's affairs during the said period and should be read in conjunction with the Company's annual report for 2021 published on February 14, 2022 and the company's immediate reports. It should be emphasized that all financial data in the Presentation are an estimate only, based on the data collected by the Company, and are not audited or reviewed by the Company's auditor and that it is possible that the final data in the Company's financial statements will be different or presented differently from an accounting point of view.

It should be emphasized that past results are not necessarily indicative of future performance. In preparing This Presentation the Company also relied on information obtained from public sources. the Company may not have access to the facts and assumptions underlying the numerical data, market data and other information included in such public sourced.

This Presentation does not constitute a public offering of the Company's securities and should not be interpreted as such. The information included in this presentation neither constitute grounds for decision making with respect to an investment nor does it constitute a recommendation or opinion of an investment consultant or tax advisor. Investment in securities in general, and in the Company in particular, is not without risk. The purchase of the Company's securities requires an in-depth review of all information published by the Company alongside the need for legal, accounting and taxation analysis of the foregoing materials.

The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of the products or services of the Company.

The Presentation may include management information, which are not based on purely accounting rules information / or are "non-Gaap" information and are presented as providing an additional business point of view in relation to the Company's activities and business. These information do not constitute a substitute for the information detailed in its periodic and / or quarterly / semi-annual reports, including its financial statements and / or immediate reports.

This presentation includes, among other things, Forward-Looking Information, as defined in the Securities Law, 1968, including forecasts, targets, assessments and estimates, including information presented by means of graphs, reviews or in any other or additional way, relating to events and / or future matters, the realization of which is uncertain and not under the control of the Company. This information is based on subjective assessments and assumptions, inherently uncertain and is based in part on an analysis of existing economic, business, legal and accounting information, statistical data published by various entities and authorities, professional publications, studies and surveys, the accuracy and / or completeness of which have not been independently examined by the Company. The realization or non-realization of the Forward-Looking Information may be impacted from risk factors characteristic of the Company as by developments in the economic environment in which the Company operates as well as by external factors such as regulation that may impact its activity. Therefore, it is hereby emphasized and clarified that the future de facto results and achievements of the Company may be materially different than those presented as Forward-Looking Information in this Presentation.

For the avoidance of doubt, it is clarified that the Company is under no obligation to update and/or modify the information included in the presentation to reflect events and/ or circumstances taking place after the date in which the presentation was prepared.

BUFF is about real-life rewards & loyalty for gamers based on in-game action or with the BUFF card, bridging the digital and real worlds.

BUFF IS THE FIRST PUBLIC GAMING COMPANY IN ISRAEL

Q1 HIGHLIGHTS

  • Accelerated growth in KPI's
  • Key hiring, continued hiring key positions
  • Supporting 19 leading game titles across desktop and mobile platforms, added Minecraft and Halo to the platform.
  • Completed annual sponsorship agreement with one of the top global eSport organization - NRG group
  • Developed a new dedicated App (Apple and Google) for BUFFPAY
  • Launched direct Activation Campaigns with Global Brands

BUFF GROWTH NUMBER - 1

Avg Daily Active Users Vs Total Monthly Games played

BUFF GROWTH NUMBER - 2

Avg Monthly Active Users (MAU)

Currently at over 1.6MM

BUFF GROWTH NUMBER - 3

  • Q1 2022 Over 500% growth compared to Q1 2021 Revenue distribution between revenue streams remains stable
  • Ads revenue (main income channel) in the entire advertising industry is slower in Q1, revenue picking up along the year (Q4 traditionally is very strong)
  • Direct campaigns, Monster Energy, completed. 3 new campaigns (\$100k-\$200k each) in the pipeline for Q2
  • Mobile monetization and growth is picking up! Premium continued growth in correlation to DAU

Q122 column is based on 3 month income and unaudited and unreviewed numbers and might be updated in the financial statements

Avg MAU

growth of

KPI's INSIGHTS JULY 2021->MARCH 2022

  • DAU Growing constantly average 10% monthly
  • Ads revenue scales in correlation to DAU
  • Premium subscription revenue scales in correlation to DAU
  • Direct campaigns: 1st campaign went Live Q3 2021. Executed avg. of 1 campaign per quarter Q3/Q4 21, and Q1 22.
    • (Q2 already secured 3 campaigns)
  • Scalable marketing & user acquisition activity, keeping similar expanse per user acquisition.

Avg MAU

growth of

40% !

DIRECT CAMPAIGN CONTINUE TO GROW

  • 3 New campaigns confirmed for Q2- with strong global brands
  • Minecraft campaigns- first one to go live Lego!
  • Returning partners to run Direct campaigns- Alienware
  • Expected more campaigns for the rest of 2022

  • Beta Launch end of Q4 2021
  • Gamers can apply online and receive a BuffPay Visa card which they can use for paying anywhere and accumulate Buff points for every transaction. Rewarding our gamers for Playing & Paying
  • New proprietary Mobile app ( IOS and Android) released at the

end of Q1

  • Industry benchmark lifetime average value for active account >\$300 *
  • Official Debit card partner for NRG (www.nrg.gg)

PRODUCT MILESTONES AND NEXT STEPS

  • Consoles addition to the BUFF platform- expected during Q2
  • Increasing mobile growth
  • Increasing social and community features expected to increase engagement - as part of Avatar acquisition.
  • Adding more game titles, to increase scale, such as Roblox

REVENUE STREAMS

We display ads on our App and while users are spending time on our app we are getting payed for it

Direct activation ads campaigns by leading global brands, unique value to brands and to Buff users.

Launched initially in Dec 2021 as a Beta, Buff USA users have the opportunity to issue Buff branded Cards ( physical, virtual) and accumulate Buff points while they are spending.

Buff users can enjoy extra benefits by becoming a Premium member and pay an annual / monthly fee.

    • Continued strong growth in Q1
    • Expected to scale main KPIs the rest of 2022
    • New direct campaigns pipeline expected to grow
    • Mobile growing fast
    • Consoles addition expected to increase user base and engagement
    • Industry continues to grow!

THANK YOU

Download at www.Buff.game

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