Investor Presentation • Sep 11, 2022
Investor Presentation
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INDEPENDENT EQUITY RESEARCH

11.09.2022
Re-organization in the company's strategy; signed a MoU with Bruckner; completed the installation and began operation of a machine in Delta's production and development line; revenues decreased and operating losses increased; the price target remains unchanged.
Sonovia develops ultrasonic technology to perform value-added treatments for textiles, which gives the fabrics unique properties such as anti-pathogenic, odorrepelling, water-repelling, and dyeing.
The company's technology is expected to integrate easily with existing production lines and has disruptive potential for the textile application treatment industry - one of the most polluting industries in the world. We estimate that the market for chemicals for the application of functional textiles and the market for textile dyes, is estimated at a combined value of approx. USD 15.8 billion.
The company is nearing a critical stage of starting industrial pilots – the last stage before selling the technology to customers. In our opinion, the company has real and significant potential to disrupt the textile curing industry through its technological platform, but, its main challenge, as with other tech companies, will be the stage of increasing sales volumes.
On the next page, we will expand more on the major events in the Q2 2022.
| Year | Revenues (000 USD) |
EBITDA (000 USD) |
|||||
|---|---|---|---|---|---|---|---|
| 2021A | 14,500 | -2,842 | |||||
| 2022E | 16,607 | 665 | |||||
| 2023E | 28,641 | 5,083 |
SONOVIA
Sonovia is an Israeli high-tech company that focuses on the research and development of sound-based technology for performing value-added textile treatments in an environmentally friendly manner, which gives fabrics unique properties. Sonovia's anti-pathogenic application, which provides over 99% active protection against viruses (including covid-19), bacteria, and fungi, is already generating revenues (over \$9.5 million in 2020) and is tested by leading brands and manufacturers. The applicative water-repellent treatment developed by the company (for which the company filed a provisional patent application) was rated by an independent international laboratory, a rating of 100 under the international standard (AATCC-22), the highest rating under that standard. Additional applications - flame retardancy, dyeing, "DryFit", and more – are either in R&D, or in the company's R&D pipeline.
Sonovia operates within the textile industry, which is constantly growing yet is currently at a tipping point: Increased consumer awareness of and preference for textiles produced with a low ecological footprint, coupled with increasingly stringent regulation and enforcement of chemical use, are expected to drive a significant industrial change as manufacturers are already forced to seek innovative, 'green' solutions.
On November 15, 2021, the company ran its successful initial operation of its industrial machine 2.0 in Bruckner's industrial R&D line in Germany. This successful initial operation of the machine is evidence of the company's future operations and is a significant milestone on the way to the commercialization of their technology.
Sonovia's technology and its advantages over conventional methods and its ongoing activity with leading brands and OEMs across several key markets have the potential to disrupt the textile finishing and dyeing industries significantly and increase demand for new functional products. Realization of that potential depends greatly on successful entry into various verticals, achieving a global installation base, and creating brand awareness.
Sonovia's technology utilizes ultrasonic energy to physically infuse textiles with the required functional compounds, based on the required application, via a sustainable process. The Sono-finishing process eliminates the need for polymeric chemical binders and other harmful chemicals and dramatically reduces
water and chemistry consumption in the process.1 As an example of the effectiveness of the technology, here are the results of the company's anti-pathogenic application:
| Padding | Extrusion | Sono-finishing | ||
|---|---|---|---|---|
| Applicability to all textile compositions | Requires different formulas and chemical binders |
Only synthetic | Yes | |
| Durability to industrial laundry | Moderate to poor | Very high | Very high3 | |
| Durability to home laundry | Moderate | High | Moderate (expected to improve with R&D)4 |
|
| Durability to high-heat | Low | High | High | |
| Cost-effectiveness | High | Low | High | |
| Sustainability | Moderate to poor | Poor | High | |
| Scalability | High | Low | High |
Source: Sonovia and F&S analysis
Sonovia operates two distinct departments:
(1) The personal safety department, which currently operates a B2C model: Direct sales of branded personal protective products – such as the SonoMask – to end-clients in the private sector; In 2020, SonoMask sales exceeded \$9.5 million. In H1/2021, revenues amounted to \$5.7 million. Sales of the company's products amounted to more than USD 9.5 million during 2020, and about USD 14.5 million in 2021.
1 Chemical and water consumption varies per application.
2 Additional durability assessments to different washing protocols need to be executed.
3 Pending additional assessments
4 Pending additional assessments
(2) The Sono-applications department, which is due to operate under a B2B model:
The company's vision is to develop the world's most green and advanced technology for applicative textile treatments.
Sonovia operates within the functional textile finishing agents market was valued at \$5.2 billion in 2020 and is projected to exceed \$6.9 billion by 2027, at a CAGR of 3.9%. Sonovia estimates the TAM for its anti-pathogenic application for its four verticals – medical textiles, hospitality textiles, sportswear, and automotive upholstery – at an aggregated value of \$1.56 billion.
Sonovia also aims to enter the textile dyeing market, which was valued at \$9.4 billion in 2018 and is projected to reach \$15.5 billion by 2026, growing at a CAGR of 6.3% from 2019 to 2026. While Sonovia's entry into the textiles dyeing market is pending upon successful development and proof-of-concept, which are expected in the near future, its potential to disrupt the textile dyes market is equal – if not greater – than its potential to disrupt the textile finishing market.
In addition, the company operates under a European grant designed to support the fight against Hospital Acquired Infections (HAIs). Hospital Acquired Infections (HAIs) represent a persistent challenge in the healthcare sector, exacerbated by covid-19. HAIs affect hundreds of millions of patients worldwide each year, leading to significant morbidity and mortality as well as financial losses for health systems:
Textiles with anti-pathogenic properties show great promise in reducing the prevalence of HAIs and their associated economic burden. Evidence indicates that textiles treated with anti-pathogenic reduce HAIs rate dramatically and could result in cost reduction of up to €8,038 million. The severe impact of covid-19 on hospitals has elevated awareness of the speed and breadth with which HAIs spread in healthcare institutions and is expected to act as a catalyst on institutional demand for anti-pathogenic textiles, especially as novel solutions are proven effective in eliminating SARS-CoV-2 and other pathogens.
Covid-19 is also a catalyst for the rapidly growing interest in textiles with anti-pathogenic properties by additional verticals, such as the hospitality market, the sportswear market, and the automotive upholstery market. Sonovia holds a competitive advantage in the latter: Fabrics treated by Sonovia's durable antipathogenic application show elite anti-microbial and anti-viral performance while eliminating the use of hazardous chemicals.
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