Buff Technologies Ltd.

Annual Report • Mar 19, 2023

2022 ANNUAL REPORT

Disclaimer

This Presentation by BUFF Technologies Ltd. (the "Company") has been made as a general Presentation about the Company and for the sake of summary and convenience only. The review presented in the Presentation is not intended to be an alternative to the need to review the reports that the Company release to the public from time to time in framework of its obligations under the law, including its annual report for 2022 (in all its parts and appendices) and the company's immediate reports, as published by the Company in the Magna system and on the Tel Aviv Stock Exchange distribution site.

This Presentation does not constitute a public offering of the Company's securities and should not be interpreted as such. The information included in this presentation neither constitute grounds for decision making with respect to an investment nor does it constitute a recommendation or opinion of an investment consultant or tax advisor. Investment in securities in general, and in the Company in particular, is not without risk. The purchase of the Company's securities requires an in-depth review of all information published by the Company alongside the need for legal, accounting and taxation analysis of the foregoing materials.

It should be emphasized that past results are not necessarily indicative of future performance. In preparing This Presentation the Company also relied on information obtained from public sources. the Company may not have access to the facts and assumptions underlying the numerical data, market data and other information included in such public sourced.

The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of the products or services of the Company.

The Presentation may include management information, which are not based on purely accounting rules information / or are "non-Gaap" information and are presented as providing an additional business point of view in relation to the Company's activities and business. These information do not constitute a substitute for the information detailed in its periodic and / or quarterly / semi-annual reports, including its financial statements and / or immediate reports.

This Presentation includes, among other things, Forward-Looking Information, as defined in the Securities Law, 1968, including forecasts, targets, assessments and estimates, including information presented by means of graphs, reviews or in any other or additional way, relating to events and / or future matters, the realization of which is uncertain and not under the control of the Company. This information is based on subjective assessments and assumptions, inherently uncertain and is based in part on an analysis of existing economic, business, legal and accounting information, statistical data published by various entities and authorities, professional publications, studies and surveys, the accuracy and / or completeness of which have not been independently examined by the Company. The realization or non-realization of the Forward-Looking Information may be impacted from risk factors characteristic of the Company as by developments in the economic environment in which the Company operates as well as by external factors such as regulation that may impact its activity. Therefore, it is hereby emphasized and clarified that the future de facto results and achievements of the Company may be materially different than those presented as Forward-Looking Information in this Presentation.

For the avoidance of doubt, it is clarified that the Company is under no obligation to update and/or modify the information included in the Presentation to reflect events and/ or circumstances taking place after the date in which the Presentation was prepared.

• ❖ Strong entertainment vertical
• ❖ Higher revenue than Movie & music industry, combined!
• ❖ Gamers are spending lots of time and money on their favorite entertainment- playing!
• ❖ Expected to continue the growth in the future
• ❖ 66% of world population are playing video games, billions of potential clients

❖ is a unique loyalty program for gamers

• ❖ Play your favorite games or use BuffPay card ➠ Earn points ➠ Redeem them for goods
• ❖ App available across platforms

ABOUT BUFF

❖ Buff is the METAVERSE we connect games achievements to real life rewards and real life purchases to in game rewards

Buff is the First Public Gaming Company in Israel

REVENUE STREAMS

We display ads on our App and while users are spending time on our app we are getting payed for it.

Direct activation ads campaigns by leading global brands, unique value to brands and to Buff users.

Gamers can apply online and receive a BuffPay Credit/Debit card in USA or Israel, which they can use for paying anywhere and accumulate Buffpay points for every transaction. Rewarding our gamers for Playing & Paying.

Buff users can enjoy extra benefits by becoming a Premium member and pay an annual / monthly fee.

2022 HIGHLIGHTS

M&A with Avatar

• Community features- videos, profile, highlights
• Development and upgrading of Mobile platform
• Battle pass- Desktop offering of additional hundreds of games
• Launched Alpha for Sony PlayStation
• BuffPay Israel- signed deal with Isracard- ultimate credit card for gamers

INSIGHTS 2022

Growth vs. Profitability

• Data based decision to focus on quality users
• Challenging media spend ecosystem towards the end of the year
• Efficiency in marketing activities
• Striving towards our vision- to connect gamers everywhere, in virtual world and real life activity

• Signed a partnership agreement with Isracard in September for the FIRST gamer's credit card in Israel.
• Building a network of brands and sponsored companies to support this local operation

Planned launch in Israel- Q2 2023

Buffpay US Debit cards - more than 64K debit card's accounts applications, more than 11.6K approved accounts

PRODUCT MILESTONES AND NEXT STEPS

• Continued development of Consoles, more games for PlayStation, adding Xbox as well
  • Mobile scaling and improving product and marketing to increase growth
  • AI feature development- new product to support engagement and growth
• Credit card activation
• Direct campaigns in multiple sale channels

AVG DAILY ACTIVE USERS VS TOTAL MONTHLY GAMES PLAYED

11

12

● Year ended December 31, 2022 over 118% growth in revenues (including other revenue) compared to year ended December 31, 2021

Direct campaigns over \$1M revenue in year ended December 31, 2022

Reduced burn rate during 2022 - H1 sum to \$5M going down in H2 to sum \$2.5M of 2022.

BuffPay signing bonus revenue over \$1.1M

Revenue

WE ARE LOOKING FORWARD

BUFF aims to become the leading loyalty platform for the eSport and video games industry.

• Our vision is to revolutionize the gamer's loyalty experience.
• We envision a world where every gamer issues their first credit card on BUFF's platform.
• BUFF offers a proven tech solution for multi-platform, multi-game meta infrastructure.
• A vital part of our retention strategy is our platform
• We believe our cutting-edge technology will change the world of gaming.

Join us in creating the future of gaming with BUFF!

Download at www.Buff.game