Investor Presentation • Mar 6, 2024
Investor Presentation
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March 2024

This presentation (the "Presentation") is for informational purposes only and does not constitute or form any part of any offer or solicitation to buy or subscribe for securities of Sofwave Medical Ltd. (the "Company" or "Sofwave") and should not be regarded as a recommendation or an opinion on such matters. The information included in this Presentation is not comprehensive and does not include all the information with respect to the Company and its business required for any decision concerning an investment in the Company's securities. This Presentation includes forecasts, estimates, assessments, expectations and other information, intent or belief pertaining to future events and/or matters, which constitute "forward-looking statements" as defined in the Securities Law 5728-1968, which is based on current expectations, projections and assumptions about future events. Actual results may differ materially due to variety of factors, some of which the Company has no control over and cannot be reasonably foreseen at this date, including, but not limited to: dependency on third parties engaged by or who contracts the Company and its services, change in the overall economy; the duration and severity of the COVID-19 (coronavirus) pandemic and its impact on the Company and on local and global economy and the Company's ability to manage and develop its business. Such information may not materialize, in whole or in part, or may materialize in a manner significantly different to that forecast. Therefore, actual future results, performances or achievements of the Company may differ materially from what is or may be expressed or implied in this Presentation. Certain information and factual statements (including markets or trends) contained herein are based on or derived from publicly available documents or independent third party sources the accuracy of such information and the assumptions on which such information is based have not been independently verified. The past performance information contained herein is not indicative of future results and there can be no assurance that the Company will achieve comparable results or that the Company will be able to implement its investment strategy or achieve any investment objective.

Presenters:


\$50.3M Revenues (2023) +41% YoY Growth
\$13M Recurring Revenues (2023) +81% YoY Growth
74.8% GM Non-GAAP (2023)
As of December 31, 2023
(*) Exc. SBC
A year of Solid Execution
Record Revenue growth; Narrowed cash burn; Solid balance sheet
6M YouTube views



Foundational investment in clinical studies led to successful broad expansion of FDA clearances to 8


In-house digital team with focused efforts to grow digital presence and brand awareness driving procedure growth
Continued expansion of direct sales team in US to increasing market coverage across customer segments
KOLs as early adopters = fast sales conversion and brand advocacy:



B2C and B2B Brand Awareness campaigns are focused to drive adoption and procedure growth
Driving procedure demand accelerates ROI for customer
Customer reinvest in digital marketing creating synergistic demand for Sofwave treatments

Sofwave "frictionless" Business Model:
-Customer Acquires Device
-Each treatment utilizes pulses of energy

-Digital Download of Treatment Pulses on demand offer significant advantage
Practice Development Specialist increase account coverage


| 11 Future of Beauty Award for Treatments
Best Game Changer Best Professional-Grade Treatments


Safety in Beauty Innovation and Pioneering Award

Best Latest in Ultrasound



Best Non-Invasive Cellulite Treatment

Best in Skincare: Sofwave - Ultrasound Treatment

20.3M Reached
1,623,734 video views


1.4M total impressions

8M video views
Novel "Got Lift" Brand Awareness Campaign Hitting a New Record 10M accounts reached since launch and content interactions have increased by +160%
Brand Awareness Rapidly Expanding in Media
200+ Placements ONLINE and Print Secured over 2 Billion impressions


NEW
Award


Treat loose skin on body: arms, hands, legs, knees
Acne scars
WIFI-Enabled Sofwave Smart
Cellulite New body platform

Modular, add-on handpieces designed for additional applications used to:














Pre_Tx.1 Pre Tx.4



Annual Growth (\$'m)

| 25

Quarterly Revenue Growth YOY (\$m)
2020 2021 2022 2023

North America EMEA APAC LATAM
New regulatory approvals in Taiwan as well as in Brazil and Mexico, increase APAC and Latin America portion of global revenues

First quarter of operating profit on Non-GAAP basis
GAAP Operating loss continues to narrow substantially and decreased by 95% YoY
S&M expenses continue to decrease as % of revenues to only 49%
G&A and R&D expenses decrease YoY and as % of revenues
| For the 3 months ended December 31, |
Stock Based Compensation | Excluding Stock Based Compensation |
||||
|---|---|---|---|---|---|---|
| 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | |
| Revenues | 15,303 | 13,779 | - | - | 15,303 | 13,779 |
| COGS | 3,652 | 3,552 | 29 | 61 | 3,623 | 3,491 |
| Gross Profit | 11,651 | 10,227 | 29 | 61 | 11,680 | 10,288 |
| 76.1% | 74.2% | 76.3% | 74.7% | |||
| R&D expenses | 2,788 | 3,422 | 126 | 392 | 2,662 | 3,030 |
| S&M expenses | 7,544 | 7,508 | 51 | 487 | 7,493 | 7,021 |
| G&A expenses | 1,482 | 2,459 | 204 | 211 | 1,278 | 2,248 |
| Operating Profit (Loss) | (163) | (3,162) | 410 | 1,151 | 247 | (2,011) |
GAAP and Non-GAAP Operating loss continues to narrow substantially and decreased by 54% and by 53% YoY
S&M expenses continue to decrease as % of revenues from 59% to 54%
G&A and R&D expenses decrease YoY and as % of revenues
| For the 12 months ended December 31, |
Stock Based Compensation | Excluding Stock Based Compensation |
||||
|---|---|---|---|---|---|---|
| 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | |
| Revenues | 50,316 | 35,630 | - | - | 50,316 | 35,630 |
| COGS | 12,835 | 9,298 | 144 | 252 | 12,691 | 9,046 |
| Gross Profit | 37,481 | 26,332 | 144 | 252 | 37,625 | 26,584 |
| 74.5% | 73.9% | 74.8% | 74.6% | |||
| R&D expenses | 11,429 | 12,442 | 580 | 1,586 | 10,849 | 10,856 |
| S&M expenses | 27,842 | 22,801 | 510 | 1,924 | 27,332 | 20,877 |
| G&A expenses | 6,200 | 8,431 | 1,035 | 1,378 | 5,165 | 7,053 |
| Other Income | - | (4) | - | - | - | (4) |
| Operating Loss | (7,990) | (17,338) | 2,269 | 5,140 | (5,721) | (12,198) |
| Dec. 31, 2023 | Dec. 31, 2022 | |
|---|---|---|
| Cash and Cash Equivalents | 24,422 | 32,005 |
| Trade Receivables | 7,824 | 4,502 |
| Other Receivables | 2,588 | 1,396 |
| Inventory | 4,936 | 4,026 |
| Total Current Assets | 39,770 | 41,929 |
| Total Non-Current Assets | 3,766 | 4,148 |
| Total Assets | 43,536 | 46,077 |
| Total current liabilities | 16,419 | 12,408 |
| Total non-current liabilities | 774 | 1,330 |
| Shareholders' equity | 26,343 | 32,339 |
| Total liabilities and shareholders' equity | 43,536 | 46,077 |

Strong cash position with \$24.4M as of December 31, 2023
Cash burn in 2023 reduced to \$7.6M vs. \$14.2M in 2022
| Sofwave is delivering the next-generation patented energy based non-invasive aesthetic skin treatments disrupting an industry with outdated solutions |
|
|---|---|
| Rapid industry adoption achieving +41% growth in 2023, scalable, lean infrastructure in-place to support continued high growth and profitability |
|
| Broad range of FDA clearances for lifting, laxity and wrinkle treatment on face and neck, cellulite, acne scars and arm laxity |
global KOLs |


Significant recurring revenue; over 25% of total revenue; over 225,000 treatments completed
Significant brand awareness growing social media following to over 800,000 followers
Growing regulatory clearances including recent approvals in Taiwan, Brazil and Mexico and widespread acceptance by

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