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Buff Technologies Ltd.

Investor Presentation Aug 15, 2024

6707_rns_2024-08-15_1a4a52e1-ac5d-4373-970b-a973a558eb4e.pdf

Investor Presentation

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WE ARE 2024 H1 Report

Disclaimer

This Presentation by Buff Technologies Ltd. (the "Company") is made as a general Presentation about the Company, for the sake of summary and convenience only and is not intended to replace the need to review the Company's periodical and immediate reports as published by the Company on the Magna distribution site (and the Tel Aviv Stock Exchange website), including its H1 report for 2024 (including all its parts and appendices).

This Presentation does not constitute any sort of offering to the public of the Company's securities and should not be interpreted or construed as such. The information included in this Presentation should not constitute grounds for making any investment decision nor does it constitute a recommendation or opinion of an investment consultant or a tax advisor. Investment in securities in general, and in the Company's securities in particular, is not without risk. The purchase of the Company's securities requires a thorough and careful review of all information published by the Company, together with legal, accounting and taxation advice and a risk-reward analysis to ascertain the compatibility of such investment to a specific investor.

Information included in this Presentation is presented in a summarized manner, it may include information and data included in the Company's public reports, but in a different or edited manner, and it can also include non-material information (on a stand-alone basis but also when aggregated with other information of the Company) not included in the Company's public reports.

Past results are not necessarily indicative of future performance.

In preparing this Presentation, the Company also relied on information obtained from public sources, the accuracy of which was not independently verified by the Company.

The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of the products or services of the Company.

The Presentation may include information, which is not based on pure accounting rules (whether "non-Gaap" information or other management information) and is intended to provide an additional business point of view in relation to the Company's activities and business. This information does not and cannot replace review of the information included in the Company's periodical reports, including its financial statements and / or its immediate reports.

This Presentation includes, among other things, Forward-Looking Information, as defined in the Securities Law, 1968, including forecasts, targets, assessments and estimates, including information presented by means of graphs, reviews or in any other or additional way, relating to events and / or future matters, the realization of which is uncertain and not under the control of the Company. This information is based on subjective assessments and assumptions, inherently uncertain and is based in part on an analysis of existing economic, business, legal and accounting information, statistical data published by various entities and authorities, professional publications, studies and surveys, the accuracy and / or completeness of which have not been independently examined by the Company. The realization or non-realization of the Forward-Looking Information may be affected by risk factors characteristic of the Company as by developments in the economic environment in which the Company operates as well as by external factors such as regulation that may impact its activity. Therefore, it is hereby emphasized and clarified that the future de facto results and achievements of the Company may be materially different than those presented as Forward-Looking Information in this Presentation.

For the avoidance of doubt, it is clarified that the Company is under no obligation to update and/or modify the information included in the Presentation to reflect events and/ or circumstances taking place after the date in which the Presentation was prepared. 2

ABOUT BUFF

● is a unique loyalty platform designed for gamers

  • Play your favorite AAA games or Use your BuffPay card ➠ Earn points ➠ Redeem them for goods
  • Available across platforms
  • Measures millions of gaming activities

Buff is the First Public Gaming Company in Israel

H1 REPORT 23 vs. 24 COMPARISON

  • H1 2024 \$3.6M revenue 47% increase, H1 2023 VS. H1 2024
  • 21% Decrease in S&M cost- H1 2023 VS. H1 2024
  • 37% decrease in R&D, 21% decrease in G&A,
  • S&M to Revenue Ratio Buff Game segment (effectiveness of marketing) : 1.34 H1 2023 VS 2.48 H1 2024
  • Buff Game segment, on path to profitability-> decrease H1 2024 *adjusted burn rate to (173k), going down by 87% compared to H1 2023
  • Direct Campaigns scaling up, \$64k in H1 2023, vs. \$1.2m in H1 2024. World leading brands.
  • Adjusted working capital (non GAAP)(*) \$1.2m, Including account receivables- \$1.7M

(*) A non-GAAP figure. See definitions in the H1 2024 Board of Directors report.

4

DRIVING RESULTS

  • Focus on Quality users vs. scale users from strong countries T1/T2, more territories, driving higher income->better efficiency
  • Leading global brands signing for direct campaigns
  • Partnerships- Razer, Epic Games
  • Building Mobile activity
  • Buff Driving efficiency and maximizing revenue across every aspect of the business.

5

MOVING FORWARD

Direct campaigns: \$900k already signed for H2 2024 with leading brands. Strong momentum!

Striving to reach annual operational profitability

Mobile - scaling as a growth engine, expected to drive growth in the coming quarters.

H2 is usually stronger than H1 - seasonality

Secured bank credit line of \$2m

CROSS PLATFORM

Buff platform

Potential for massive acceleration across all platforms

Desktop application Mobile application

  • More quality users
  • More revenue
  • More campaigns

Mistplay.com as referencestrong potential, Android & iOS

Buffpay expected to connect the gaming habits with the expenses data stickiness

DIRECT CAMPAIGN POTENTIAL

Different campaign per territory.

Each user will see a different experience= scale potential

Driving Scale!

Strong technical and product infrastructure

Scaling sales activity

Different campaign in same territory- per game.

Each user will see a different experience= scale potential

WE ARE LOOKING FORWARD

BUFF aims to become the leading platform in the video games industry.

Our vision is to revolutionize the gamer's experience, focus on GenZ.

BUFF offers a proven tech solution for multi-platform, multi-game meta infrastructure.

THANKS

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