AGM Information • Apr 20, 2025
AGM Information
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Grading technology for LGD is still not fully adapted and integrated into the work process due to LGD diamonds having different characteristics than those of natural diamonds. In order to train our grading algorithms, large amounts of data are required, the collection of which is a time-consuming process due to the significant number of different types of diamonds (color and clarity grades). As was the process with natural diamonds, the integration of the technology into the grading process is a step-by-step process that is executed in stages for specific types of goods as each is tested to meet the necessary stringent quality requirements. In some instances, during the data collection process, the need for software reworks is encountered, which delays the technology's rollout until the work is done and the previously collated data sets are retested.
Most of the world's diamonds are manufactured in India (both natural and LGD) with very small quantities being manufactured in Israel. The lab in Surat serves this significant market with the potential to scale up significantly, as necessary. The US is the largest consumer market of diamonds (both natural and LGD) with large amounts of goods imported to the US typically via New York, hence the importance of the lab there. Grading services are not currently provided in Mumbai or Ramat Gan. If at any stage, there will be a viable commercial need to establish additional locations, such centers will be established.
Call and put options were included as part of the acquisition agreement to provide an option to purchase/sell the remaining 30% of the shares held by the seller. Terms of the options were not disclosed.
We have not provided numbers of sold or installed AutoScan Plus systems, but it is important to note that the number of mines in the diamond industry is limited (several tens of companies). The importance of these systems is not in their own right but as gateways into the Tracr/Journey ecosystem.

4 Haharash St., Neve Neeman Hod Hasharon, Israel 4524075 Tel. +972-9-7903500 www.sarine.com

Q5. In a Rapaport interview on 19-March-2025 (A Diamond's Journey: Scanning, Sourcing & Traceability), between Martin Rapaport and Wesley Tucker, it was mentioned that TRACR has started charging fees on manufacturers from 2025. Is Sarine expecting to recognize revenue from this collaboration as well?
The commercial details of the collaboration with Tracr are confidential, but in general we can confirm that Sarine monetizes any use of our traceability data through this agreement.
The R&D capitalisation is related to technological and accounting tests met during 2024 and not to the deferred tax recognition.
As mentioned above, the integration of the technology into the grading process is an ongoing process. We expect continued R&D capitalisation during 2025, as long as we meet various technological and accounting tests.
The main challenge with the current environment is that it creates significant uncertainty in the market (and for our clients). Depending on how the subject of tariffs evolves it could, possibly, create an accelerated need for traceability by enabling authorities to prevent circumvention of tariffs.
Our objectives and strategy going forward have been detailed in our annual report. In addition to our initiatives in the diamond industry, which has experienced a major disruption from LGDs over the past few years, we are also looking at additional initiatives and opportunities outside of the diamond industry in areas where we believe there is synergy.



Q10: Please provide the following data re the Company's external auditors:
| Question | Response of: Somekh Chaikin Certified Public Accountants (Isr.), Member Firm of KPMG International: |
Response of: Chaikin, Cohen, Rubin and Co., Certified Public Accountants: |
|---|---|---|
| Accounting firm's experience in providing services to similar entities |
The firm has ample experience in providing |
The firm has ample experience in |
| audit services to similar | providing audit and | |
| entities | tax services to | |
| Duration of the firm's engagement with | Since 2004 | similar entities Since 2000 |
| the company | ||
| Existence of an independent | Yes | Yes |
| professional department within the firm Does the auditing accountant comply |
Yes | Yes |
| with accounting regulations that require | ||
| an auditing accountant to take | ||
| reasonable measures to prevent conflicts of interest or impairment of |
||
| independence from the audited entity. | ||
| Partnership with an international | Yes | No |
| accounting firm Audit fee amount |
NIS 455,000 | NIS 455,000 |
| Tax services fee amount | NIS 50,000 | NIS 104,000 |
| Other services fee amount | NIS 57,000 | NIS 57,000 |
| Whether in the last three years the | No | No |
| company was required to restate its | ||
| financial statements, due to errors or material deviations in estimates or |
||
| assumptions | ||
| Whether in the last three years a court | No | No |
| has approved a class action or derivative | ||
| lawsuit against the company's auditing | ||
| accountant in connection with the company's reports |
Q1. In the message to shareholders, the Chairman observed that the retail diamond trade is at a significant inflection point. In particular, lower-priced lab grown diamonds (LGD) continue to experience share price declines, potentially rendering parts of the LGD value chain commercially unviable.


Although the group's LGD-related product and service adoption—such as rough planning solutions—has been slower than expected due to LGD rough prices falling below US\$100 per carat, it is noted that LGD-related recurring revenue accounted for over 15% of the group's total revenue in FY2024.
The group opened a "GCAL by Sarine" lab in India to offer LGD grading at more competitive pricing, following the acquisition of GCAL in 2023.
(i) Does the continued decline in LGD prices fundamentally challenge the longterm viability and profitability of the group's LGD segment, including GCAL's offerings?
The Group realises the ongoing challenges in the LGD sector, particularly those stemming from the decline in LGD prices. Nonetheless, Sarine views the LGD segment as a strategically important and still evolving segment of the diamond industry.
Our approach to the LGD sector is aligned with our broader strategy of supporting diamond industry stakeholders per se, whether dealing in natural or lab grown diamonds, through advanced technological solutions that enable efficiency, create consistency, and bolster consumer confidence.
The establishment of the "GCAL by Sarine" grading laboratory in India reflects our commitment to adapting to market conditions by offering high-quality, cost-effective LGD grading services in a key manufacturing hub.
As long as the demand for LGD grading continues, we believe that technology-based solutions remain the most effective means for manufacturers to obtain high quality, consistent grading at affordable rates. The pricing of grading reports does not necessarily corelate directly to the prices of LGD, but pricing pressure on the LGD product is one of the factors that may indeed impact report prices and profitability.
The matter raised relates to internal considerations and sensitive information. As such, the Group does not share this type of information with the public.
Q2. In the section on Management's Business, Operation & Financial Review, the FY2025 objectives and management's strategies are set out on page 19, while the company-driven growth opportunities are outlined on page 21. These include:
(i) Can management elaborate on the reasons—technological, operational or financial—why stones over 2 carats were previously excluded from MVP? With the extension of MVP to larger stones, what is the incremental addressable market and revenue potential?


The initial implementation of our MVP solution focused on rough natural diamonds up to 40 points and subsequently on those up to 90 points stemmed from the relative simplicity with which smaller stones are planned. Larger stones inherently present greater complexity, due both to their higher value per carat and to the exponential increase in possible planning solutions, stemming both from their larger geometry and volume as well as to completely market-related trends and constraints. Thus, the solution requires far more advanced algorithms and greater computing resources to attain the optimal planning outcome. Initially, it was simply not cost-effective to plan larger sizes due to cloud computing costs. Along with the ongoing decline of cloud computing costs, the refining of the software, allowing the utilisation of such resources more efficiently, along with the overall refinement of our algorithms themselves, should make planning larger sizes feasible.
The extension of MVP to stones above 2 carats is expected to deliver significant value, as these stones create the most value in the value chain and, indeed, Sarine has historically generated the greatest value for its customers, and seen corresponding revenue benefits, when applying its technologies to larger, higher-valued rough stones.
In 2024, the traceability business underperformed expectations due to delays in regulatory enforcement. However, the group recently entered into a collaboration with Tracr Limited, a De Beers subsidiary, to integrate Tracr's blockchain-based origin data into Sarine's Diamond Journey traceability system.
(ii) Does management expect the traceability/provenance segment to become a significant revenue and profit driver in the medium term? What are the benefits of the collaboration with Tracr?
(iii) Beyond regulatory compliance, does Sarine view traceability as a strategic value driver for branding, ESG positioning, or supply chain integrity?
While traceability solutions indeed were relegated to "back-burners" due to the postponement of regulatory enforcement, Sarine continues to view provenance as an area with long-term potential. The recent collaboration with Tracr marks a significant step forward, by integrating Tracr's blockchain-based origin data into Sarine's Diamond Journey™ traceability platform. Together, we enable a seamless, end-to-end ecosystem for diamonds of De Beers origin (which account for approximately a third of the world's diamonds), from mine to retail. This enhances the reliability and transparency of the provenance data, supporting stakeholder confidence across the value chain. In addition, cooperation creates significant efficiencies in the mid-stream allowing for easier adoption of traceability.
Regulatory developments could serve as a significant catalyst in accelerating traceability's adoption. However, industry adoption is expected to continue building albeit at a slow pace, even in the absence of regulatory enforcement. Beyond compliance issues, traceability plays an increasingly important role in branding, ESG positioning and supply chain integrity. While widespread adoption will depend on consumer awareness and demand, luxury brands are already in the process of adoption, even if only for internal quality control purposes.

4 Haharash St., Neve Neeman Hod Hasharon, Israel 4524075 Tel. +972-9-7903500 www.sarine.com

Q3. As shown in the consolidated statement of profit or loss, the group reported an operating loss of US\$(31,000) in 2024, following a significantly larger loss of US\$(1.84) million in 2023.
| Note | Group | |||
|---|---|---|---|---|
| 2024 | 2023 | |||
| US\$ thousands | ||||
| Revenue | 6,7 | 39,201 | 42,944 | |
| Cost of sales | (16,205) | (15,573) | ||
| Gross profit | 22,996 | 27,371 | ||
| Research and development expenses | (6,721) | (8,597) | ||
| Sales and marketing expenses | (11,011) | (12,843) | ||
| General and administrative expenses | (5,295) | (7,775) | ||
| (Loss) Profit from operations | (31) | (1,844) | ||
| Finance income | 1,976 | 960 | ||
| Finance expense | (496) | (384) | ||
| Net finance income | 8 | 1,480 | 576 | |
| Profit (Loss) before income tax | 1,449 | (1,268) | ||
| Income tax expense | 9 | (375) | (1,534) | |
| Profit (Loss) for the year | 1,074 | (2,802) | ||
| C |
(Source: company annual report; emphasis added)
While management has indicated that aggressive cost-cutting and business streamlining measures were undertaken, sales and marketing expenses remained disproportionately high relative to revenue. Over the past five years, these expenses have averaged over 24% of revenue, and rose to 28.1% in FY2024 as the top-line declined:
| (US\$ thousands) |
FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Revenue | 39,201 | 42,944 | 58,763 | 62,116 | 40,968 |
| Sales and marketing expenses |
11,011 | 12,843 | 12,425 | 11,038 | 9,773 |
| (as a percentage of revenue) |
28.1% | 29.9% | 21.1% | 17.8% | 23.9% |
(Compiled from company annual reports)
Sarine's Response


The matter raised relates to internal considerations and sensitive information. As such, the Group does not share such detailed breakdown information with the public. 2024 sales and marketing expenditure decreased by 14% compared to 2023, despite the fullyear inclusion of GCAL's sales and marketing costs, which were included in 2023 for only part of the year (7 months). Naturally, with lower overall revenue, sales and marketing expenses as a percentage of revenue increased, even as they decreased absolutely.
Despite the cost containment efforts, sales and marketing expenses remain elevated and relatively unresponsive to top-line pressure.
(ii) What are the structural or strategic reasons for maintaining such expense levels, and what is management doing to align these costs more closely with revenue trajectory?
Sales and marketing expenses reflect Sarine's continued investment in supporting its long-term strategic growth. These costs include the Group's sales and marketing infrastructure, such as offices, personnel, etc., as well as sales, marketing, product and customer support activities globally. The Group continually reviews and aligns these costs with its business projections, ensuring that short-term budgetary considerations do not compromise its ability to achieve the longer-term goals.

4 Haharash St., Neve Neeman Hod Hasharon, Israel 4524075 Tel. +972-9-7903500 www.sarine.com
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