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5th Planet Games A/S M&A Activity 2024

Apr 15, 2024

8162_rns_2024-04-15_187f3a07-d13a-4b43-a727-e7c5d8f411f8.html

M&A Activity

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9-2024 5th Planet Games Announces a Physical Distribution agreement with Nordisk Interactive A/S.

9-2024 5th Planet Games Announces a Physical Distribution agreement with Nordisk Interactive A/S.

COPENHAGEN – April 15th, 2024 - 5th Planet Games A/S (OAX: 5PG), the video games publisher and financier behind hit games like, Invincible Presents: Atom Eve, Escape Academy and WrestleQuest, has today announced a significant partnership agreement with Nordisk Interactive. Under the terms of the agreement, 5th Planet Games will manage the distribution of Physical Video Games across the Nordic regions with marketing, logistics and distribution capability being provided by Nordisk Interactive.

Whilst the purchase of video games has increasingly moved to a digital download in recent years, there remains a sizeable market for Physical Editions, where there’s still significant opportunities; it’s this market that the new agreement aims to capitalise on, and a market in which Nordisk Interactive has been active in for decades. For Mark Stanger, CEO at 5th Planet Games, the physical, collectibles and merchandise opportunity for the right games holds significant potential.

“Despite the global move to Digital, we are still some way off the situation where every household can successfully download the huge file sizes required of a modern video game. We have also noted the active and growing market for the more ‘limited editions’ of games and the range of merchandise that often accompany new releases. In Nordisk Interactive, we now have an experienced and capable partner to help us make the most of these opportunities. This is an exciting new capability for 5th Planet Games.”

Suman Rath, Senior Vice President at Nordisk Interactive made the following comment on the agreement:

“We’re thrilled to enter this partnership with 5th Planet Games and to work with their amazing range of brands. With our strong Nordic network and expertise from more than 25 years in the Nordic gaming business, we are confident that we can engage the Nordic players with the compelling 5th Planet Games IPs.”

About 5th Planet Games

5th Planet Games is a video games publisher and financier located in Copenhagen, active in games across all global platforms and devices. It has a long and successful history of working with established brands and strong IP. Now, in partnership with Skybound Entertainment, the company will extend access to compelling, global IP such as The Walking Dead and Invincible.

About Nordisk Interactive

Nordisk Interactive is a leading distributor of video games and interactive entertainment in the Nordics. With clients such as PlayStation, Microids, Nacon and U&I Entertainment, Nordisk Interactive covers a wide selection of categories, incl. software titles, hardware, and gaming peripherals. Nordisk Interactive is a part of Nordisk Film, which is a subsidiary of Egmont – Denmark’s biggest media group with 6,200 employees and activities in 30 countries.