Earnings Release • Apr 29, 2025
Earnings Release
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PROMOTORA DE INFORMACIONES, S.A. April 29th, 2025
The information contained in this presentation has been prepared by Promotora de Informaciones, S.A. (hereinafter, the "Company") exclusively for use during the presentation of financial results. The Company assumes no liability for the content of this document if it is used for any purpose other than that stated above.
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The Company does not undertake to publish any modifications or updates to the information, data, or statements contained herein should there be any changes in the Company's strategy or intentions, or unforeseen facts or events that affect them, except as required by applicable law.
This presentation may contain forward-looking statements regarding the Company's business, investments, financial condition, results of operations, dividends, strategy, plans, and objectives. By their nature, forward-looking statements involve risks and uncertainties, as they are based on current expectations and assumptions regarding future events and circumstances that may not materialize. A number of factors—including political, economic, and regulatory developments in Spain and the European Union—could cause actual results and developments to differ materially from those expressed or implied in any forward-looking statements contained herein.
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INDEX

Businesses have performed above expectations despite a challenging environment and a tough comparison with 1Q 2024 due to one-offs. Refinancing agreement pending on formalization
(2) FCF = cash flow before financing (EBITDA ex severance exp + WC + Capex + Taxes + Redundancies paid + Other cash flows and adjustments from operations + Financial investments) including leases payments (IFRS 16) (1) Excluding extraordinary and seasonality effects: (i) arbitration award (extraordinary favorable ruling) in February 2024 related to the unsuccessful sale of Media Capital to Cofina, with a +€10m impact on other revenues (and EBITDA), and no impact on cash flow; (ii) Santillana's Brazil Public business affected by seasonality effects: in 1Q 2025 revenues €7m, EBITDA -€3m; in 1Q 2024: revenues €25m, EBITDA €10m. Santillana's Brazil Public business FY 2025 results will be driven by the Novelty order in PNLD for Ensino Médio (high-cycle year in the 3-year cycle) and will be affected by the evolution of the macro environment and also by the situation in Brazil. .
Key Performance Indicators

(1) Excluding arbitration award (extraordinary favorable ruling) in February 2024 related to the unsuccessful sale of Media Capital to Cofina, with a +€10m impact on other revenues (and EBITDA), and no impact on cash flow. Also excluding Santillana's Brazil Public business due to seasonality effects: in 1Q 2025 revenues €7m, EBITDA -€3m; in 1Q 2024: revenues €25m, EBITDA €10m. Santillana's Brazil Public business FY 2025 results will be driven by the Novelty order in PNLD for Ensino Médio (high-cycle year in the 3-year cycle) and will be affected by the evolution of the macro environment and also by the situation in Brazil. (2) Digital subscribers include print edition subscribers (either print-only or PDF format) as well as B2B subscribers who have activated digital access.
Improvement of +5% excluding the Cofina 2024 arbitration award and Brazil's Public business (1)

(1) Excluding arbitration award (extraordinary favorable ruling) in February 2024 related to the unsuccessful sale of Media Capital to Cofina, with a +€10m impact on other revenues (and EBITDA), and no impact on cash flow. Also excluding Santillana's Brazil Public business due to seasonality effects: in 1Q 2025 revenues €7m, EBITDA -€3m; in 1Q 2024: revenues €25m, EBITDA €10m. Santillana's Brazil Public business FY 2025 results will be driven by the Novelty order in PNLD for Ensino Médio (high-cycle year in the 3-year cycle) and will be affected by the evolution of the macro environment and also by the situation in Brazil.
Results above expectations, though impacted by extraordinary impacts (Cofina) and seasonality in Brazil Public business

| RESULTS (€m) | 1Q 2025 |
1Q 2024 |
Var. |
|---|---|---|---|
| Revenues | 232 | 256 | -10% |
| Expenses | 186 | 189 | -2% |
| EBITDA | 46 | 67 | -31% |
| % Margin | 19.9% | 26.2% | -6p.p. |
| EBIT | 31 | 52 | -40% |
Excluding Cofina & Brazil Public (1)
| Revenues | 225 | 221 | +2% | |
|---|---|---|---|---|
| EBITDA | 50 | 47 | +5% | +9% ex sev. exp. |
| % Margin | 22.0% | 21.5% | +1p.p. | |
| EBIT | 35 | 33 | +7% |
(1) Excluding arbitration award (extraordinary favorable ruling) in February 2024 related to the unsuccessful sale of Media Capital to Cofina, with a +€10m impact on other revenues (and EBITDA), and no impact on cash flow. Also excluding Santillana's Brazil Public business due to seasonality effects: in 1Q 2025 revenues €7m, EBITDA -€3m; in 1Q 2024: revenues €25m, EBITDA €10m. Santillana's Brazil Public business FY 2025 results will be driven by the Novelty order in PNLD for Ensino Médio (high-cycle year in the 3-year cycle) and will be affected by the evolution of the macro environment and also by the situation in Brazil.
Despite lower interest expenses, Net Income comparison is impacted by extraordinary and seasonal effects (1)

| RESULTS (€m) | 1Q 2025 |
1Q 2024 |
Var. |
|---|---|---|---|
| EBIT | 31 | 52 | -40% |
| Financial Result | -24 | -21 | -13% |
| Equity method companies | 0 | 2 | --- |
| Profit before tax | 7 | 33 | -80% |
| Tax expense | 11 | 15 | -22% |
| Minority interests | -1 | -1 | -48% |
| Net Income | -4 | 19 | --- |
(1) Arbitration award (extraordinary favorable ruling) in February 2024 related to the unsuccessful sale of Media Capital to Cofina and seasonality in Santillana's Brazil Public business
Strong cash flow generation driven by significant FCF improvement and capital increase proceeds
| FREE CASH FLOW (FCF) | |
|---|---|
| +€18m vs.2024 |
|
| Outstanding FCF results with an €18m improvement in 1Q 2025 (+41%), driven | |
| primarily by Santillana's performance and temporary positive effects in working capital. Media was slightly below 1Q 2024 mainly due to severance costs and |
|
| temporary delays in collections. | |
| INTERESTS, DIVESTMENTS AND REFINANCING | (1) Others |
| Lower interest payments mainly driven by a decline in Euribor rates and lower debt. |
|
| Divestments proceeds were lower YoY, reflecting the sale & leaseback of Santillana's distribution center in Mexico in 1Q 2024. |
|
| €40m in proceeds from the Capital increase (a condition precedent to the new refinancing agreement). Refinancing costs to be accounted in 2Q 2025. |
|
| CASH FLOW | |
| +€53m vs.2024 |
|
| Cash flow increased by +€53m driven by operating improvements, lower interest payments, and proceeds from the capital increase. |
|
| CASH FLOW (€m) | 1Q 2025 |
1Q 2024 |
Var. |
|---|---|---|---|
| EBITDA ex severance | 50 | 68 | -18 |
| Working Capital |
36 | 12 | +24 |
| Capex | -8 | -8 | +0 |
| Taxes | -5 | -5 | -1 |
| (1) Others |
-3 | -16 | +13 |
| IFRS 16 | -7 | -7 | +0 |
| FCF | 63 | 45 | +18 |
| Interest paid |
-17 | -20 | +3 |
| Divestments & other |
0 | 8 | -8 |
| CF before Capital increase and M&A | 46 | 32 | +13 |
| Capital increase | 40 | 0 | +40 |
| M&A & Refinancing costs |
0 | -1 | +0 |
| Cash Flow | 85 | 32 | +53 |
(1) Others include mainly severance payments and elimination of asset sale income. In 1Q 2024, it also includes a cash flow adjustment for the extraordinary arbitration award related to the unsuccessful sale of Media Capital to Cofina (-€10m). This impact is included in EBITDA, but has no impact in cash flow
Focus on deleveraging to achieve the lowest Net Debt in 20 years

€266m Liquidity position Proforma: Excluding €40m that will be used in 2Q 2025 to cancel the pending Junior Debt !
(Including both Cash & Equivalents on balance sheet and available credit facilities)

(1) Includes mainly PIK, convertible notes coupon, accrued interest and FX impact on Net Debt (2) Net Debt/EBITDA ratio considering the financial leverage criteria defined in the Refinancing agreements
03
Advertising growth despite a challenging market, with solid digital performance across quality metrics

(2) Monthly average
(3) Daily average. Sources: radio listeners in Spain (EGM), Colombia (ECAR), Chile (Ipsos) and Mexico (INRA, Mediómetro); print readers (EGM)
Positive results, despite the impact of severance in a seasonally low-weight quarter
Despite a challenging market, particularly in Latam, advertising continued to grow in 1Q 2025, partially supported by the timing of Easter, which negatively impacted 1Q 2024. Notably, advertising revenues in Spain increased by +4%. Our diversified portfolio - across both geographies and media asset classes continues to help offset advertising volatility across markets.
Revenue growth was also driven by a +17% increase in online circulation, boosted by the strong performance of EL PAÍS digital subscriptions which now exceed more than 402k subscribers (1). The EL PAÍS print edition continues to gain market share from Monday to Sunday (2) .
EBITDA impacted by redundancies. Excluding this impact, EBITDA grew in what is traditionally a low-weight quarter for annual performance.
| RESULTS (€m) | 1Q 2025 |
1Q 2024 |
Var. |
|---|---|---|---|
| Revenues | 94 | 91 | +3% |
| Advertising | 69 | 66 | +4% |
| Circulation | 15 | 14 | +3% |
| Others (3) | 11 | 11 | +0% |
| Expenses ex severance exp. | 94 | 92 | +2% |
| EBITDA ex severance expenses | 1 | -1 | --- |
| % Margin ex severance exp. |
0.8% | -0.6% | +1p.p. |
| EBITDA | -2 | -1 | -61% |
| EBIT | -8 | -8 | -7% |
(2) Source: OJD, individual print copy sales
(1) Digital subscribers include print edition subscribers (either print-only or PDF format) as well as B2B subscribers who have activated digital access.
(3) Other revenues include, among others, content production agreements both in audio and in video, affiliation and partnerships for digital projects and sale of non-core assets .

Positive performance in Private business. Brazil Public market affected by seasonality
Revenue growth of +2% excluding FX effects and the impact of a sale & leaseback operation in Mexico in 1Q 2024.
Solid performance of learning systems subscriptions, up by +8% driven by Southern-region campaign performance, particularly in Colombia, Chile, Peru and Ecuador. Supplemental and ELT (1) subscriptions saw significant growth, supported by effective cross-selling strategies.
EBITDA increased by +8% (2), supported by operating leverage with exhaustive cost control measures and revenue growth.

vs.2024
Significant improvement in Argentina's campaign with higher market-share and ARPU. In other markets, the full-year 2025 performance will depend on the evolution of inflation and exchange rates toward the end of the year.
Revenues (2) +142%
vs.2024 EBITDA (2)
BRAZIL PUBLIC MARKET
+30%
Performance was affected by revenue recognition between years of public sales, in line with expectations. Specifically, performance was impacted mainly by the fact that sales from the 2023 PNLD Novelty order, were invoiced in Q1 2024.
FY 2025 results will be driven by a high year cycle in the PNLD Program (Ensino Médio sales expected for 4Q 2025) and will be affected by the evolution of the macro environment and also by the situation in Brazil.
(1) ELT stands for English Language Teaching
(2) On constant currency. Private business also excludes the sale&lease back operation in Mexico in 2024


Private market: all countries with operations in Latam except for Brazil Public market, Argentina and Venezuela ꞏ
EBITDA +6% increase excluding the expected and temporary decline in Brazil's Public market

As expected, revenue comparison is affected by the seasonality of Brazil's Public business. Specifically, PNLD sales Program from 2023 were accounted in 1Q 2024. Excluding the impact of Brazil's Public business (seasonality effect), Education sales grew by (+4%).
The Private business delivered solid results driven by the performance of the Southern region countries and supported by continued growth in Learning Systems subscriptions. Argentina also posted strong results.
Excluding BRA Pub +6% (1) +6% ex FX EBITDA -17% vs.2024
EBITDA is in line with our expectations, and below 2024 due to lower public sales in Brazil. Excluding this impact, Santillana EBITDA grew by +6% driven by operational leverage in the Private business and strong sales growth in Argentina.

| RESULTS (€m) | 1Q 2025 |
1Q 2024 |
Var. | Var. ex. BRA Pub. (1) |
|---|---|---|---|---|
| Revenues | 138 | 155 | -11% | +1% |
| Education sales | 137 | 151 | -9% | +4% |
| Other (sale & leaseback in 1Q 2024) | 1 | 4 | -85% | -85% |
| Expenses | 88 | 95 | -8% | -3% |
| EBITDA | 50 | 60 | -17% | +6% |
| % Margin | 36.2% | 38.5% | -2p.p. | +2p.p |
| EBIT | 42 | 54 | -20% | +7% |
(1) Excluding Santillana's Brazil Public business due to seasonality effects: in 1Q 2025 revenues €7m, EBITDA -€3m; in 1Q 2024: revenues €25m, EBITDA €10m. Santillana's Brazil Public business FY 2025 results will be driven by the Novelty order in PNLD for Ensino Médio (high-cycle year in the 3-year cycle) and will be affected by the evolution of the macro environment and also by the situation in Brazil.

Reinforcing our sustainability strategy and ESG impact in line with PRISA's purpose

An ongoing commitment to reducing environmental impact
✓ Obtaining official validation from the Science Based Targets initiative (SBTi) for PRISA's near-term emission reduction and Net-Zero emissions targets

Responsible and transparent Governance

✓ Campaigns such as "Frente al ruido: Hoy por Hoy" (Cadena SER) showcased PRISA's commitment to rigorous, clear, and impactful journalism, sparking public dialogue and calling on society to reconsider how and where it accesses information.
Positive impact on people and society
06

although affected by temporary lower sales in Brazil's Public business
Ongoing progress in executing our Sustainability Plan
Results are on track to outperform FY 2024, despite a challenging environment

| EBITDA | The Group uses EBITDA, among other metrics, as a benchmark to monitor business performance and to set operational and strategic targets. This alternative performance measure is important for the Group and is widely used in the sector. EBITDA is defined as operating results plus depreciation and amortization of assets, impairment of goodwill, and impairment of other assets. The Group also uses EBITDA excluding severance expenses as an alternative performance measure, defined as EBITDA adjusted to exclude the impact of severance costs (i.e., EBITDA plus severance expenses). This measure is important for the Group, as it reflects the recurring profitability of its businesses and provides insight into asset performance net of severance-related costs. |
|---|---|
| EXCHANGE RATE IMPACT |
PRISA defines the exchange rate impact as the difference between a financial figure converted at the current year's exchange rate and the same figure converted at the previous year's exchange rate. The Group monitors both operating income and profit from operations excluding this exchange rate effect in order to improve comparability between periods and assess performance independently of currency fluctuations across countries. This alternative performance measure is relevant for the Group, as it provides a clearer view of operational trends unaffected by exchange rate volatility, which can distort year-over-year comparisons. |
| NET FINANCIAL DEBT |
The Group's net financial debt is an alternative performance measure that includes current and non-current bank borrowings, excluding the present value of financial instruments, loan arrangement costs, and the convertible notes coupon liability, and is net of current financial assets, cash, and cash equivalents. This measure is important for the Group, as it provides insight into its financial position. |
| FREE CASH FLOW |
PRISA defines free cash flow as the sum of cash flow before financing activities, including: EBITDA excluding severance expenses + changes in working capital + capital expenditure (Capex) + taxes + severance payments + other operational cash flows and adjustments + financial investments, and including IFRS 16 lease payments. This alternative performance measure is important for the Group, as it reflects the company's ability to generate recurring cash to service its debt. |


Investor Relations +34 91 330 1085 [email protected] www.prisa.com

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