RightBridge Venture Group AB

Director's Dealing • May 3, 2024

National Storage Mechanism | Additional information

RNS Number : 1756N

Electric Guitar PLC

03 May 2024

3 May 2024

Electric Guitar PLC

("Electric Guitar" or the "Company")

Adoption of share plans and grant of options

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, confirms that, as set out in the Company's Admission Document and announcement of 15 April 2024, Electric Guitar has today adopted its new share option plans - the 2024 Employee Incentive Plan and 2024 Consultant Incentive Plan (the "Share Plans") - and granted 32,455,827 share options over ordinary shares of 0.5p each in the Company ("Ordinary Shares") to the Directors and certain employees, exercisable at the issue price of the recent fundraising of 2.1 pence per share. As also contemplated, a further 3,288,919 share options over Ordinary Shares have been granted under the Share Plans to certain Directors in exchange for their warrants over Ordinary Shares, exercisable at 2.1 pence per share.

Further details of the terms of these options and the Share Plans are set out in paragraphs 9.b. and 17 respectively of Part VII of the Company's Admission Document dated 15 April 2024.

The FCA notification table set out below, made in accordance with the requirements of the UK Market Abuse Regulation, provides details of the grants to Directors.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1.

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

1) John Regan

2) Richard Horwood

3)John Hutchinson

4) David Eldridge

5) Grahame Cook

6) Caroline Worboys

2.

Reason for the Notification

a)

Position/status

1) Chief Executive Officer

2) Chief Operating Officer

3) Chair

4) Non-Executive Director

5) Non-Executive Director

6) Non-Executive Director

b)

Initial notification/Amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Electric Guitar plc

b)

LEI

894500943SA9KY5T9V86

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the Financial instrument, type of instrument

ordinary shares of £0.005 each

Identification code

ISIN: GB00BN11T727

b)

Nature of the transaction

Grant of options of ordinary shares of £0.005 each

c)

Price(s) and volume(s)

Price(s)	Volume(s)
1) 2.1 pence per share	13,038,644
2) 2.1 pence per share	11,397,655
3) 2.1 pence per share	4,033,864
4) 2.1 pence per share	2,238,333
5) 2.1 pence per share	1,678,750
6) 2.1 pence per share	1,678,750

d)

Aggregated information:

-Aggregated volume

-Price

n/a

e)

Date of the transaction

3 May 2024

f)

Place of the transaction

London Stock Exchange, XLON

For further information:

Electric Guitar PLC

John Hutchinson Chair	01189 570 444
Allenby Capital (Nominated Adviser and Joint Broker) Jeremy Porter Piers Shimwell Dan Dearden-Williams	020 3328 5656
Axis Capital Markets (Joint Broker) Richard Hutchison	020 3026 0320
Yellow Jersey PR Charles Goodwin Annabelle Wills Bessie Elliot	020 3004 9512 electric@yellowjerseypr.com

Notes to Editors

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions for the marketing and advertising industry, empowering businesses to realise the value of their first-party data. In an era of changing consumer attitudes towards the use of their data, tighter privacy legislation, and the demise of third-party cookies, first-party data is now the key to success in digital marketing. Electric Guitar's strategy is to acquire and scale businesses that help marketers maximise the value of first-party data by curating, managing, and deploying it, and in doing so making Electric Guitar the industry standard for first-party data solutions. As the first part of this strategy, Electric Guitar has acquired 3radical Limited, a company that utilises its Software as a Service platform, 3radical Voco, to enable organisations to engage individuals and request their data directly using interactive digital experiences.

Electric Guitar PLC was listed on the Main Market of the London Stock Exchange on 11 January 2022 and transferred to AIM on 03 May 2024.

For further information please visit  www.electricguitarplc.com .

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