YOUGOV PLC

Director's Dealing • Jun 6, 2023

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RNS Number : 8515B

YouGov PLC

06 June 2023

06 June 2023

YouGov plc

("YouGov" or "the Group" or "the Company")

Director/PDMR Dealing

YouGov plc, the international research and data analytics group, announces PDMR dealing as detailed in the below tables.

Enquiries

YouGov plc Tilly Heald / Hannah Jethwani	020 7012 6000
FTI Consulting Charles Palmer / Tom Blundell / Jemima Gurney	020 3727 1000
Numis Securities (NOMAD and Joint Broker) Nick Westlake / Iqra Amin	020 7260 1000
Berenberg (Joint Broker) Mark Whitmore / Richard Andrews / Alix Mecklenburg-Solodkoff	020 3207 7800

About YouGov

YouGov is an international online research data and analytics technology group.

Our mission is to offer unparalleled insight into what the world thinks.

Our innovative solutions help the world's most recognised brands, media owners and agencies to plan, activate and track their marketing activities better.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

At the core of our platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation. We call it Living Data. All of our products and services draw upon this detailed understanding of our 24+ million registered panel members to deliver accurate, actionable consumer insights.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.

YouGov. Living Consumer Intelligence.

For further information, visit business.yougov.com

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Andy Morris

2.

Reason for the notification

a)

Position/status:

Chief Innovations Officer

b)

Initial notification/Amendment:

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Acquisition (exercise of options)

c)

Price(s) and volume(s):

Name	Price(s)	Volume(s)
Andy Morris	0	14,000

d)

Aggregated information:

·      Aggregated volume:

·      Price:

n/a

e)

Date of the transaction: 

02 June 2023

f)

Place of the transaction:

London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

5.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Andy Morris

6.

Reason for the notification

a)

Position/status:

Chief Innovations Officer

b)

Initial notification/Amendment:

Initial notification

7.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

8.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Disposal

c)

Price(s) and volume(s):

Name	Price(s)	Volume(s)
Andy Morris	£10.0825	14,000

d)

Aggregated information:

·      Aggregated volume:

·      Price:

n/a

e)

Date of the transaction: 

02 June 2023

f)

Place of the transaction:

London Stock Exchange [XLON]

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END

DSHUNAVROBUNRAR