Management Reports • Mar 11, 2025
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| 2024 | 2023 | |
|---|---|---|
| Revenues | 3,918 | 3,852 |
| Total costs ${ }^{1}$ | 4,000 | 3,959 |
| Programming expenses | 992 | 1,276 |
| Adjusted EBITDA ${ }^{2}$ | 557 | 578 |
| EBITDA | 512 | 140 |
| Adjusted net income ${ }^{3}$ | 229 | 225 |
| Adjusted earnings per share (in EUR) | 1.01 | 0.99 |
| Free cash flow | 103 | 116 |
| Adjusted operating free cash flow ${ }^{4}$ | 285 | 260 |
| Audience share (in \%) ${ }^{5}$ | 20.0 | 21.4 |
| 12/31/2024 | 12/31/2023 | |
| Employees ${ }^{6}$ | 7,041 | 7,188 |
| Programming assets | 828 | 864 |
| Cash and cash equivalents | 608 | 573 |
| Net financial debt ${ }^{7}$ | 1,512 | 1,546 |
| Leverage ratio ${ }^{8}$ | 2.7 | 2.7 |
| PTS1 ROCE (in \%) ${ }^{9}$ | 11.2 | 11.0 |
| 1 Total costs comprise cost of sales, selling expenses, administrative expenses and other operating expenses. 2 EBITDA before reconciling items. 3 Net income attributable to shareholders of ProSiebenSat 1 Media SE before the amortization, impairments and reversal of impairments from assets arising from purchase price allocations as well as impairments of goodwill, adjusted for the reconciling items. These include valuation effects recognized in other financial result, valuation effects of put option liabilities, valuation effects from interest rate hedging transactions as well as other material one-time items. Moreover, the tax effects resulting from such adjustments are also adjusted. See Combined Management Report, chapter "Planning and Management". 4 For a definition of the adjusted operating free cash flow, please refer to Combined Management Report, chapter "Planning and Management". 5 ProSiebenSat 1 Group; AGF Videoforschung; AGF SCORE 17; January 1, 2023 -June 30, 2024; market standard: TV; evaluation type TV time interval; product-related: Target group: 20-59 years. In the analysis of audience shares in Germany, ProSiebenSat 1 uses the advertising relevant target group of viewers aged 20 to 59 since 2024; previously, the focus was on the 14 - to 49 -year-old target group. 6 Full-time equivalent positions as of reporting date. 7 The definition of ProSiebenSat 1 Group's net financial debt as of December 31, 2024 did not include real estate liabilities of EUR 184 million (December 31, 2023; EUR 167 million) and accrued interest of EUR 10 million (December 31, 2023; EUR 13 million). 8 Ratio net financial debt to adjusted EBITDA in the last twelve months. 9 Ratio of adjusted EBIT of the last twelve months after corrections to capital employed (average). See Combined Management Report, chapter "Planning and Management". |

We entertain. We inform. We inspire. With our 15 TV channels and our superstreamer Joyn, we reach millions of people every day. They are at the center of everything we do. At the same time, we invest in young digital companies and use our reach to promote their successful development. All of this makes us one of the leading independent entertainment players in the German-speaking region. We want to strengthen this unique position and actively drive the transformation of our industry in a dynamic environment.

Our Group CEO Bert Habets talks about the challenges and successes of 2024, his strategy for the sustainable transformation of ProSiebenSat. 1 and the decisive trends for the future development of TV and streaming.
READ ON PROSIEBENSAT1.COM
Full speed ahead! The in-house streaming platform Joyn is the heart of ProSiebenSat.1's corporate strategy and has long since become more than just the central hub for all of the group's content. Joyn has the potential to become Germany's superstreamer.
READ ON PROSIEBENSAT1.COM


From 40 years of private television to Al-made commercials, from Blue Panthers to 24 hours with Joko \& Klaas - 2024 was another year full of #MomentsThatMatter for ProSiebenSat.1. Explore the milestones of the past year in our review.


Our Group CEO Bert Habets talks about the challenges and successes of 2024, his strategy for the sustainable transformation of ProSiebenSat. 1 and the decisive trends for the future development of TV and streaming.
The questions were asked by Stephanie Rupp-Menedetter, Executive Vice President Group Communications at ProSiebenSat.1.
Bert, 2024 was another year full of major news and events around the world, and 2025 promises to be no quieter in this respect. At the same time, fake news and filter bubbles are on the rise. What role does a media company like ProSiebenSat. 1 play in times like these?
A very, very important one. We inform, we provide context - reliably, independently, and with the highest journalistic standards. This runs through our entire programming, whether :newstime news, magazines such as Galileo, or the SAT. 1 Frühstücksfernsehen. We're not biased or pursuing an agenda, but stand for balance and diversity. And this also applies to our entertainment formats. In addition to high-quality information, we also offer entertainment with attitude.
At the same time, the media industry and our Company too are under huge economic and technological pressure...
That's correct. Viewing habits are changing. Global players are vying for the viewers' attention - and for the advertising customers' budgets. We're facing up to this competition. Unfortunately, the economic situation in our core markets, first and foremost Germany, is further complicating our situation. The German economy is stagnating, and this is clearly reflected in the advertising market, our most important source of income.
We got off to a strong start in 2024, with very good results in the first two quarters. The summer was weaker, but we expected that because of the European Football Championships and the Olympics, which were not broadcast on our channels. The sharply weaker German economy in the fourth quarter and the associated restraint in advertising bookings came as a surprise. The fourth quarter is particularly important for us. This had a negative impact on our results. Nevertheless, we achieved our financial targets for 2024, and were able to increase revenue by 2\%. Although adjusted EBITDA was down on the previous year as expected, it was within our target range.
The economic environment will remain challenging for the time being. We expect TV advertising sales to continue to fall slightly, particularly in the first half of the year. However, if private consumption picks up more strongly than currently expected, we should benefit directly as an early-cycle company. We also expect to see further strong growth in digital advertising. Against this backdrop, we aim to slightly increase our revenue and roughly maintain adjusted EBITDA in 2025. But as you can see: External factors play an important role in this expectation - making it all the more crucial that we continuously strengthen our competitiveness and improve our cost structure. Above all, however, we will continue to work consistently and with all our might on implementing our strategy.
So focusing on the entertainment business with Joyn at the center?
Exactly! Our Entertainment segment is the core of our Company. This is where the heart of ProSiebenSat. 1 beats. That doesn't mean that our other two segments - Commerce \& Ventures and Dating \& Video - are not important too. Commerce \& Ventures in particular, with investments such as flaconi and Verivox, is developing extremely well. In 2024, the segment reached the one billion euro revenue mark for the first time. But our strategic focus is on the Entertainment business. We therefore want to sell investments that are not part of our core business at the right time at a profit. We'll then use the proceeds for additional progam investments and to reduce debt.
We often talk about Joyn as a superstreamer. What exactly does this mean?
The idea behind Joyn is simple: Everything viewers love about TV and video combined in just one app - comprehensive, free and for everyone. Joyn therefore not only features our own content, but also the content of numerous partners. And we are constantly expanding the portfolio. Joyn already offers over 70 live channels in Germany and currently over 48,000 hours of programming on demand. This is an unmatched variety of content and the largest free offering of curated and journalistic content bundled in one app. It's what sets Joyn apart from all other services - and for us, this is the definition of a superstreamer.
Why don't we charge for such as comprehensive service, as most streaming providers do?
Firstly: People's budgets for streaming subscriptions are limited. Secondly: Making money from paid streaming is difficult - even many big players are currently struggling to do so. Thirdly: We grew up with ad-financed television and are familiar with it, and we know that video continues to achieve the highest advertising impact - whether through traditional TV or streaming. It's therefore only logical for us to position Joyn as a free, ad-financed service: This is highly attractive for viewers and advertisers.
Absolutely! Joyn is growing and growing. In 2024, we had more users on Joyn in each month than in the same month of the previous year. The number of monthly video users rose by $37 \%$ last year, while watchtime increased by $27 \%$. And things went even better at the start of 2025! At the same time, we are also continuously increasing our digital advertising revenue on Joyn. In 2024, it was 27\% higher than the previous year. This shows: We are not only winning over more and more viewers with Joyn, but also more and more advertisers.
That sounds like streaming and Joyn are our future. What does this mean for linear television?
Television is still the mass medium with the highest reach and usage. Older male and female viewers in particular continue to prefer linear television, while younger generations are consuming more on-demand content. Nevertheless, there are also many younger people who occasionally watch linear television. And television really shines with live events such as sports broadcasts and news. Nevertheless, linear TV will have to adapt if it wants to remain relevant in the future.
For example, by significantly improving the live experience. With new technologies such as artificial intelligence or virtual and augmented reality, we can revolutionize the way we experience live content. We can enable viewers to interact with comments or questions in real time and perhaps even virtually participate directly in live broadcasts. With these hybrid models, we are acknowledging and addressing the need for shared experiences, and will therefore continue to create the campfire moments that television is known for in the future.
You mentioned artificial intelligence - certainly the technology topic of the moment. Where is ProSiebenSat. 1 already using AI, and where will the journey take us?
It's clear to us: AI can and will be an absolute game changer. We've set up a central AI unit that coordinates and brings together all of our AI projects. There's also an internal "AI Ambassador" program, and our "AI Playground" offers our employees access to a wide range of current AI models. Artificial intelligence is not only helping us become more efficient and faster, but is also enabling completely new approaches in the production of content, commercials, and trailers, in distribution and in marketing.
To sum up: Where do you see ProSiebenSat. 1 in a few years?
We have a very clear goal: We want to become the number one entertainment provider in the German-speaking region. That's ambitious, no question about it. But if we continue to follow our chosen course consistently, then I'm very confident that we'll achieve this goal.

TO OUR SHAREHOLDERS ..... 11
Report of the Supervisory Board ..... 12
Members of the Supervisory Board ..... 22
Members of the Executive Board ..... 23
Management Declaration ..... 24
Compensation Report ..... 40
ProSiebenSat. 1 Media SE Share ..... 72
COMBINED MANAGEMENT REPORT ..... 77
Our Group: Basic Principles ..... 78
Report on the Economic Position:
The Financial Year 2024 ..... 101
ProSiebenSat. 1 Media SE
(Notes in Accordance with HGB ) ..... 129
Sustainability ..... 135
Risk and Opportunity Report ..... 222
Outlook ..... 244
CONSOLIDATED FINANCIAL STATEMENTS ..... 251
Consolidated Income Statement ..... 252
Consolidated Statement of
Comprehensive Income ..... 253
Consolidated Statement of
Financial Position ..... 254
Consolidated Cash Flow Statement ..... 256
Consolidated Statement of
Changes in Equity ..... 257
Notes to Consolidated
Financial Statements ..... 258
INFORMATION ..... 337
Explanatory Notes on Reporting
Principles ..... 338
Responsibility Statement ..... 340
Independent Auditor's Report ..... 341
Assurance Report of the Independent
German Public Auditor on an Assurance
Engagement to Obtain Limited and
Reasonable Assurance in Relation to the
Group Sustainability Report ..... 351
Auditor's Report:
Compensation Report ..... 357
Group Key Figures:
Multi-Year Overview ..... 359
Segment Key Figures:
Multi-Year Overview ..... 360
Financial Calendar ..... 361
Editorial Information ..... 362
REPORT OF THE
SUPERVISORY BOARD ..... 12
MEMBERS OF THE
SUPERVISORY BOARD ..... 22
MEMBERS OF THE
EXECUTIVE BOARD ..... 23
MANAGEMENT DECLARATION ..... 24
COMPENSATION REPORT ..... 40
PROSIEBENSAT. 1 MEDIA SE SHARE ..... 72
the media industry is changing rapidly, and the competitive environment in which ProSiebenSat. 1 Group operates is very intense. However, this does not only apply in economic terms. The geopolitical situation also presents the Group with challenges: Current world events clearly show what contribution independent media make in a liberal democratic society and how relevant it is to address people at eye level through different channels. With its wide reach, ProSiebenSat. 1 has the special opportunity not only to entertain on its platforms, but also to take a stand and provide comprehensive information.

The Executive Board has responded to the economically and structurally challenging environment and, in close cooperation with the Supervisory Board, implemented important measures to consistently transform the Group. The strategic priority is clearly on the core Entertainment business: Attractive content, high reach and more digital sales. We are convinced that the Executive Board has set the right course to achieve these goals and at the same time to further optimize ProSiebenSat.1's portfolio.
The Company took further steps in 2024 to interlink its digital and linear entertainment offerings even more closely. A key step was to place the streaming platform Joyn at the center of the Entertainment segment in order to address the digital transformation in media usage. Joyn's strong growth in recent months is the result of the consistent implementation of the
ProSiebenSat. 1 strategy. We stand behind the Group's clear strategic direction and will continue to support the Executive Board team of Bert Habets, Martin Mildner, and Markus Breitenecker in our role as the Supervisory Board.
In the financial year 2024, the Supervisory Board again performed the tasks required of it by law, the Company's articles of incorporation, and the rules of procedure, taking into account the recommendations of the German Corporate Governance Code ("GCGC"). We, the Supervisory Board of ProSiebenSat. 1 Media SE, provide the Executive Board with comprehensive advice and ongoing support.
The Supervisory Board regularly advised the Executive Board on its management of the Company in a spirit of close and trusting cooperation in the financial year 2024, and diligently and continuously monitored the Executive Board in conducting the Company's business. We dealt in detail with the strategic and operational development of the Group. To this end, the Supervisory Board was informed regularly, promptly, and comprehensively by the Executive Board regarding all issues relevant in particular to the Company's strategy, planning, business performance, risk situation, risk management, and compliance. The Executive Board explained to the Supervisory Board all deviations from the projected figures in detail and consulted with the Supervisory Board in that regard. We were therefore directly involved in all decisions of fundamental importance to the Company at an early stage.
The Supervisory Board meetings were characterized by an open, in-depth exchange with the Executive Board. At the same time, the members of the Supervisory Board met regularly in socalled "Closed Sessions", i.e. without the Executive Board. Wherever specific actions required the consent of the Supervisory Board or one of its committees pursuant to the law, the articles of incorporation, or the rules of procedure, we consulted on the matter and adopted the corresponding resolution. We were kept consistently and comprehensively informed of all matters requiring our approval, and the associated draft resolutions were promptly submitted for review by the Executive Board. The Supervisory Board was supported in this process by the relevant committees, and it also discussed the proposals for decision with the Executive Board.
In addition to the Supervisory Board meetings, the Executive Board kept us updated on the Company's key financial indicators in written reports and provided us with both financial information prepared during the financial year and annual financial information and reports in line with legal requirements and the rules of procedure. Information on special events was also provided without delay outside of meetings and the regular reporting process and, where necessary, we were asked to adopt resolutions by circular vote in consultation with the Chairman of the Supervisory Board. In addition, the Chairman of the Supervisory Board was in continuous dialog with the Group CEO, Bert Habets, and was in close exchange with the other Executive Board members.
Based on the reports submitted by the Executive Board, the Supervisory Board stayed up to date on the Company's situation at all times, was directly involved in upcoming decisions at an early stage and was therefore able to perform its tasks in their entirety. There was hence no need for the Supervisory Board to examine the Company's books and other records beyond the documentation provided to us during the Executive Board's reporting activities.
In the financial year 2024, the Supervisory Board dealt with the Company's business and financial situation, fundamental questions of corporate strategy, the general personnel situation, and special investment projects. The Executive Board team intensively coordinated the strategic alignment in all areas with the Supervisory Board.
In total, the Supervisory Board of ProSiebenSat. 1 Media SE held five regular meetings and thirteen extraordinary meetings in the year 2024. Five meetings were held in person, eight meetings as virtual meetings via video conference. Another five meetings were held as hybrid meetings, i.e. inperson meetings with the option to attend virtually.
The members' participation rate was 100\% at the regular meetings, with one exception, and likewise $100 \%$ at the extraordinary meetings, with two exceptions. The participation rate in the committees was $100 \%$, with three exceptions. The table below provides an overview of the meetings and meeting participation:
INDIVIDUAL BREAKDOWN OF MEETING PARTICIPATION IN FINANCIAL YEAR 2024
| Number of meetings / participation in \% | Plenary Supervisory Board Regular meetings | Supervisory Board Extraordinary meetings | Audit and Finance Com | $\begin{gathered} \text { Compensation } \ \text { Committee } \end{gathered}$ | $\begin{gathered} \text { Presiding \& } \ \text { Nomination } \ \text { Committee } \end{gathered}$ | Capital Markets Committee | $\begin{gathered} \text { M\&A } \ \text { Committee } \end{gathered}$ | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Number | in \% | Number | in \% | Number | in \% | Number | in \% | Number | in \% | Number | in \% | Number | in \% | |
| Dr. Andreas Wiele (since February 13, 2022; Chairman since May 5, 2022) | $5 / 5$ | 100 | $13 / 13$ | 100 | $11 / 11$ | 100 | $1 / 1$ | 100 | $3 / 3$ | 100 | $0 / 0$ | $4 / 4$ | 100 | |
| Prof. Dr. Cai-Micolas Ziegler (since June 30, 2023, Vice Chairman since May 13, 2024) | $5 / 5$ | 100 | $12 / 12$ | 100 | - | $0 / 0$ | $3 / 3$ | 100 | - | - | ||||
| Leopoldo Attolico (since April 30, 2024) | $3 / 3$ | 100 | $6 / 6$ | 100 | - | - | $0 / 0$ | $0 / 0$ | $3 / 3$ | 100 | ||||
| Katharina Behrends (since June 30, 2023) | $5 / 5$ | 100 | $12 / 12$ | 100 | - | $0 / 0$ | $3 / 3$ | 100 | - | $4 / 4$ | 100 | |||
| Klára Brachtlová (appointed by Court as of October 16, 2023, re-elected by Annual General Meeting on April 30, 2024) | $5 / 5$ | 100 | $12 / 12$ | 100 | $10 / 11$ | $90.9^{1}$ | - | $3 / 3$ | 100 | $0 / 0$ | $3 / 3$ | 100 | ||
| Dr. Katrin Burkhardt (since June 30, 2023) | $5 / 5$ | 100 | $12 / 12$ | 100 | $11 / 11$ | 100 | $1 / 1$ | 100 | - | $0 / 0$ | - | |||
| Thomas Ingelfinger (since June 30, 2023) | $5 / 5$ | 100 | $9 / 12$ | $75^{1}$ | - | - | - | - | - | |||||
| Christoph Mainuach (since April 30, 2024) | $3 / 3$ | 100 | $6 / 6$ | 100 | - | $0 / 0$ | $0 / 0$ | - | $3 / 3$ | 100 | ||||
| Simone Scetrri (since April 30, 2024) | $3 / 3$ | 100 | $6 / 6$ | 100 | $8 / 8$ | 100 | - | $0 / 0$ | - | $2 / 3$ | $66.66^{1}$ | |||
| Marjorie Kaplan (Term of office expired at the end of the Annual General Meeting on April 30, 2024) | $2 / 2$ | 100 | $6 / 6$ | 100 | - | $1 / 1$ | 100 | - | - | - | ||||
| Ketan Mehra (Term of office expired at the end of the Annual General Meeting on April 30, 2024) | $1 / 2$ | 0 | $5 / 6$ | $83,33^{1}$ | - | - | $1 / 2$ | $50^{1}$ | - | $1 / 1$ | 100 | |||
| Prof. Dr. Rolf Nonnenmacher (Vice Chairman and member of the Supervisory Board until the end of the Annual General Meeting on April 30, 2024 | $2 / 2$ | 100 | $6 / 6$ | 100 | $3 / 3$ | 100 | $1 / 1$ | 100 | $3 / 3$ | 100 | $0 / 0$ | - |
1 Non-participation due to scheduling conflict.
The Supervisory Board also discussed the following key topics in the financial year 2024:
At the meeting on March 5, 2024, the Supervisory Board also approved the Annual and Consolidated Financial Statements, the Management Report and Group Management Report, the Non-Financial Report, the Management Declaration, the Report of the Supervisory Board and the Compensation Report - each for the financial year 2023. The Supervisory Board also approved the Executive Board's proposal for the allocation of profits and proposed to the Annual General Meeting that a dividend of EUR 0.05 per share be distributed to the dividend-entitled shareholders.
The Supervisory Board also discussed various issues in connection with the variable compensation of the Executive Board (Performance Share Plan). Another topic of the meeting was the Company's strategy and business performance. In this context, the Executive Board discussed its measures to adjust costs and increase efficiency with the aim to align processes even more closely with the digital transformation and respond to the challenging economic environment.
The portfolio strategy was also part of this meeting. ProSiebenSat. 1 pursues an active portfolio management with the aim of realizing synergies within the Group. As a result of the clear focus on the Entertainment business, the Group is examining the sale of non-strategic investments.
The Supervisory Board also dealt with the items on the agenda of the Annual General Meeting on April 30, 2024, including the intragroup reorganization by means of contribution of all shares in Seven.One Entertainment Group GmbH to Joyn GmbH.
At several extraordinary meetings in March 2024 to further prepare for the Annual General Meeting, the Supervisory Board dealt in detail with its election proposals for potential Supervisory Board candidates, the request for an addition to the agenda by MFEMEDIAFOREUROPE N.V., Amsterdam, Netherlands ("MFE"), the election proposals for the Supervisory Board by MFE and PPF IM LTD, Nicosia, Cyprus ("PPF"), and the corresponding statements and proposals by the Supervisory Board. MFE's request for an addition to the agenda included the spin-off of the Group segments Commerce \& Ventures and Dating \& Video as well as the cancellation of the existing authorized capital and the creation of a new, significantly restricted authorized capital. MFE has proposed Leopoldo Attolico and Simone Scettri for election to the Supervisory Board, PPF has nominated Christoph Mainusch as a candidate.
At a further extraordinary meeting on April 22, 2024, the Supervisory Board was informed in detail about the current status of the "New Campus" construction project. This focused in particular on the cost forecast and the expected completion of the individual construction phases.
In addition, the Supervisory Board also adopted 14 resolutions by way of written circular vote in the year 2024. Following extensive prior discussion in the ordinary Supervisory Board meetings, the Supervisory Board approved the appointment of Markus Breitenecker to the Executive Board of ProSiebenSat. 1 Media SE as a member and Chief Operating Officer by way of circulation.
The Supervisory Board of the Company has formed various committees to support it in its work. In 2024, the Supervisory Board had five committees to ensure efficient execution of its duties: the Presiding and Nomination Committee, the Compensation Committee, the Audit and Finance Committee, the Capital Markets Committee, and the M\&A Committee. The committees reported to the Supervisory Board regularly and comprehensively on their activities in its plenary sessions. Their main responsibilities are described below.
The Presiding and Nominating Committee coordinates the work of the Supervisory Board and prepares its meetings. In addition, it is responsible for the tasks of a Nominating Committee in accordance with the GCGC and adopts resolutions that have been delegated to it pursuant to the Supervisory Board's rules of procedure. This includes advising the Executive Board on license agreements, distribution agreements and sales agreements. It is also responsible for nominating suitable candidates to the Supervisory Board for its proposal to the Annual General Meeting for the election of Supervisory Board members.
The Presiding and Nomination Committee met three times in the year 2024. All meetings were held virtually via video conference. In these meetings, the committee dealt, in particular, with the preparation of the Supervisory Board's proposals for the election of Supervisory Board candidates to the Annual General Meeting. In the selection of potential candidates and the preparation of a corresponding resolution recommendation to the Supervisory Board, the Presiding and Nomination Committee considered, in particular, the targets adopted by the Supervisory Board for the composition of the Supervisory Board, including the skills profile for the Supervisory Board. The committee also discussed the future composition of the Executive Board. The Presiding and Nomination Committee also passed a resolution in 2024 by way of circular vote.
The Compensation Committee prepares resolutions on personnel-related Executive Board matters for plenary sessions of the Supervisory Board. In 2024, the committee held one meeting by video conference and passed no resolutions by way of circular vote. At the meeting on February 22, 2024, the committee dealt with the provisional target achievement under the Performance Share Plan for the financial year 2023, the overall target achievement for the Performance Share Plan 2020, the allocation from the Performance Share Plan 2024 to the Executive Board members as well as the provisional individual target achievement levels of the Performance Bonus 2023 for the Executive Board members. Finally, the Compensation Committee dealt with the Compensation Report for the financial year 2023 at this meeting and approved a corresponding recommendation to the Supervisory Board.
This was followed by further meetings on January 8, 2025 and January 22, 2025, during which the Compensation Committee dealt with the review and adjustment of the current compensation system for the members of the Executive Board in preparation for the Annual General Meeting in 2025. The Compensation Committee is supported by an independent compensation consultant who was selected in a formal selection process.
The Audit and Finance Committee reviewed the Annual Financial Statements and the Consolidated Financial Statements, the Group Management Report, and the proposal for the allocation of profits in preparation for the Supervisory Board, discussing in particular depth the audit report and the auditor's verbal report on the main findings of the audit. The Audit and Finance Committee did not find any grounds for objections in its reviews of the Annual and Consolidated Financial Statements. In addition, the Audit and Finance Committee discussed the quarterly statements and the Half-Yearly Financial Report with the Executive Board, taking into account the auditor's report on the audit review prior to publication. The Audit and Finance Committee's tasks also include the preparation of the Supervisory Board's review of the Company's non-financial reporting and sustainability reporting as well as other tasks assigned to the committee by law.
In the reporting period, monitoring of the financial reporting focused on the potential impairment of goodwill and other intangible assets, the measurement of programming assets, revenue recognition, accounting for acquisitions of companies and shareholdings, hedge accounting, accounting for brands and internally generated intangible assets, progress in ongoing tax audits, and income taxes.
The Audit and Finance Committee monitored the accounting process and the effectiveness of the internal control system, the risk management system, and of the internal audit system as well as the audit of the financial statements, also considering the corresponding reports from the Head of Governance, Risk \& Compliance ("GRC"), the Head of Internal Audit and the Head of Accounting as well as the auditor. The Audit and Finance Committee explicitly discussed and addressed the components of COSO (Committee of Sponsoring Organizations of the Treadway Commission, "COSO") in this process. Particular attention was paid to the further development of an integrated governance system that will integrate the risk management, internal control system and compliance functions in a meaningful way in future. The focus was also on the handling of suspected compliance incidents, legal and regulatory risks as well as the risk situation, risk identification, and risk monitoring at the Company. There were also regular reports on the risk assessment by the Internal Audit department, its resources, and audit planning.
The Audit and Finance Committee was informed about the current status of the ongoing investigations in connection with the ZAG matter and at its meeting on June 25, 2024, discussed the possible assertion of claims for damages, coverage, and reclaims in detail.
Another key topic was regular reporting on the "New Campus" construction project. The Audit and Finance Committee also regularly dealt with issues relating to sustainability and the auditing of sustainability reporting.
In addition, the Audit and Finance Committee dealt with the preparation of the Supervisory Board's proposal for the election of the auditor for the financial year 2024 by the Annual General Meeting, the engagement of the auditor, and the auditor's fee agreement. It monitored the effectiveness and quality of the audit of the financial statements and the independence of the auditor, as well as the services performed by the auditor in addition to auditing services.
Following a carefully conducted and comprehensive tendering process in accordance with Article 16 (3) of Regulation (EU) No. 537/2014 (EU Audit Regulation), the Audit and Finance Committee recommended PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft ("PwC") and Deloitte GmbH Wirtschaftsprüfungsgesellschaft to the Supervisory Board for the tendered audit mandate for the financial year and communicated a reasoned preference for PwC. The Audit and Finance Committee continuously engaged in dialog with the auditor regarding the main audit risks and the required focus of the audit of the financial statements and discussed the audit findings. It established an internal regulation on services by the auditor that are not related to the audit of the financial statements - so-called "non-audit services" - and ensured that the auditor and the Executive Board informed it at each meeting about corresponding contracts and the fees incurred in this context, which it approved.
The Executive Board regularly informed the Audit and Finance Committee of the status of various activities to finance and secure liquidity for the Company.
In addition to the Executive Board, the heads of the responsible departments also attended the Audit and Finance Committee's meetings for selected items of the agenda, providing reports and answering questions. In addition, the respective Chairman of the Audit and Finance Committee Prof. Dr. Nonnenmacher and as of May 13, 2024 Simone Scettri - held discussions on important individual topics between the meetings, including with the Chairman of the Supervisory Board, the Group CFO, and the auditor, with whom he particularly discussed the progress of the audit. The main results of these discussions were regularly reported to the Audit and Finance Committee, as well as to the Supervisory Board where necessary.
In the reporting period, the committee met ten times in the presence of the Group CEO, the Group CFO and the auditor. A further meeting was held without the auditor. Two meetings were held in person, five in a hybrid format and four via video conference. The meetings were usually supplemented by a closed session of the Audit and Finance Committee afterwards, which only the auditor attended.
The Capital Markets Committee has the authority to decide instead of the full Supervisory Board on whether to approve the use of the Company's authorized capital, to authorize the issue of conversion and/or option rights, to authorize the acquisition and use of treasury shares and/or the use of derivatives when acquiring treasury shares as well as on the associated measures in each case. No meeting was convened in the financial year 2024.
The M\&A Committee advises the Executive Board on strategic, operational and other important issues relating to the Company's M\&A activities and portfolio strategy. A key topic of discussion in the financial year 2024 was the strategic considerations regarding Verivox and flaconi with the aim of focusing even more strongly on the core Entertainment business. The M\&A Committee met four times in the financial year 2024in the form of virtual meetings.
The Annual and Consolidated Financial Statements of ProSiebenSat. 1 Media SE and the Combined Management Report for financial year 2024 were duly audited by PwC and were issued with an unqualified audit report on March 5, 2025.
All documents relating to the Financial Statements, the Sustainability Report', the Risk Report, and the PwC audit reports were made available to the members of the Supervisory Board in due time and were subjected to a thorough review by us. The auditor reported on the main findings of its audit.
The Supervisory Board acknowledged and approved the auditor's findings and, after completing its own examination which was prepared by the Audit and Finance Committee, found no cause for objection on its part either. The Supervisory Board also approved the Annual and Consolidated Financial Statements prepared by the Executive Board and audited by the auditor as well as the Combined Management Report, the Compensation Report and the Sustainability Report. The Annual Financial Statements are thus adopted. Finally, the Supervisory Board reviewed and concurred with the Executive Board's proposal for the allocation of profits.
In accordance with Section 111 (2) Sentence 4 AktG, the Supervisory Board commissioned an external review of the content of the Sustainability Report by PwC.
+ Information, Assurance Report of the Independent German Public Auditor
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[^0]: 1 The Sustainability Report is prepared on a consolidated basis for ProSiebenSat. 1 Group and simultaneously meets all requirements for the sustainability statement in accordance with the European Sustainability Reporting Standards (ESRS, Delegated Regulation (EU) 2023/2772 of July 31, 2023, published in the Official Journal of the European Union on December 22, 2023) as well as the requirements for the non-financial reporting obligations pursuant to Sections 315b to 315c HGB (non-financial Group statement). The sustainability statement for ProSiebenSat. 1 Group is prepared in full compliance with the ESRS.
The members of the Supervisory Board are obliged to disclose potential conflicts of interest to the Chairman of the Presiding and Nomination Committee without delay. In the financial year 2024, there were the following conflicts of interest for one member of the Supervisory Board:
Otherwise, there were no indications for conflicts of interest.
The Executive Board and Supervisory Board report on corporate governance in the form of the Management Declaration pursuant to Sections 289f and 315d of the German Commercial Code, which you can find online and in the Annual Report.
+ www.prosiebensat1.com/en/investor-relations/corporate-governance/management-declaration
+ Management Declaration
The members of the Supervisory Board independently take the training measures necessary for their tasks. In the reporting year 2024, a refresher course on the most important corporate governance topics took place on May 13, 2024, with the involvement of an external law firm. New Supervisory Board members receive a comprehensive induction in so-called "Onboarding Sessions". In doing so, they have the opportunity to meet members of the Executive Board and specialist executives for a bilateral exchange on fundamental and current topics of the respective Executive Board responsibilities, thus obtaining an overview of the relevant topics of the Company and its governance structure.
Christine Scheffler resigned from the Executive Board with effect from March 31, 2024 on the best of terms with the Supervisory Board due to differing positions on the next steps in the Company's positioning. Since then, the Human Resources department has been managed directly by CEO Bert Habets. Responsibility for Corporate Procurement \& Real Estate and Shared Services has been transferred to CFO Martin Mildner. In order to further strengthen its strategic focus on the Entertainment sector also on the Executive Board, the Supervisory Board appointed Markus Breitenecker to the Executive Board of ProSiebenSat. 1 Media SE as of April 1, 2024. Together with CEO Bert Habets, Markus Breitenecker is responsible for the operational management of the Entertainment segment as Chief Operating Officer. His focus is on the areas of streaming and digital platforms. He is also responsible for country activities in Switzerland and Austria.
There are also personnel changes on the Supervisory Board: On April 30, 2024, the Annual General Meeting of ProSiebenSat. 1 Media SE elected Klára Brachtlová, who had already been a courtappointed member of the Supervisory Board since October 16, 2023, Christoph Málnusch, Leopoldo Attolico and Simone Scettri to the Supervisory Board. Prof. Dr. Rolf Nonnenmacher, Marjorie Kaplan and Ketan Mehta are therefore no longer members of the Supervisory Board after this Annual General Meeting. Christoph Málnusch was elected on the basis of a proposal by PPF, while Leopoldo Attolico and Simone Scettri were elected on the basis of a proposal and a request for an addition to the agenda by MFE.
On January 24, 2025, I informed the Supervisory Board and Executive Board of the Company that I will not seek a further term of office as a member and Chairman of the Supervisory Board after the regular expiry of my term of office. I therefore intend to step down from the Supervisory Board at the end of the Annual General Meeting on May 28, 2025. The Supervisory Board and its Presiding and Nomination Committee have therefore immediately initiated the search for a suitable successor in order to submit a corresponding proposal to the Annual General Meeting in May 2025.
The entire Supervisory Board would like to thank all departed members of the Supervisory Board for their many years of commitment to ProSiebenSat.1. The Supervisory Board would also like to thank Christine Scheffler for her highly professional human resources work, her innovative spirit and her passion for the approximately 7,000 employees of ProSiebenSat. 1 Group worldwide. At the same time, the Supervisory Board welcomes Markus Breitenecker to the Executive Board. He is a proven TV and streaming expert and has been extremely successful in the Company for almost three decades.
The competitive environment in which ProSiebenSat. 1 Group operates is challenging. This dynamic requires strength. But it also shapes the spirit that unites the employees at ProSiebenSat.1. Through their creativity, expertise, and commitment, they shape the future of the Company. We would like to take this opportunity to express our special thanks to them.
It is crucial that we actively shape the market environment and continuously challenge the status quo. As a result, we can now look back on a sharpened Company profile: ProSiebenSat. 1 is focusing on its strengths, which lie primarily in its core Entertainment business. The Group is pursuing the goal of positioning Joyn as the leading ad-financed entertainment platform for everyone in the German-speaking region. We thank you, dear shareholders, for accompanying ProSiebenSat. 1 on this path.
On behalf of the Supervisory Board

DR. ANDREAS WIELE
CHAIRMAN OF THE SUPERVISORY BOARD
| Dr. Andreas Wiele, Chairman | Member of the Supervisory Board of ProSiebenSat. 1 Media SE since February 13, 2022 (appointed by Court) / Chairman of the Supervisory Board since May 5, 2022 General Partner at Giano Capital Management S.a.r.l, Luxembourg/Luxembourg |
Foreign Mandates: Giano Capital Management Sàrl (belongs to Giano Capital Sàrl), Luxembourg/ Luxembourg (Member of the Supervisory Board) Giano Capital Sàrl, Geneva/Switzerland (Member of the Advisory Board) OakTree Power Ltd., London/United Kingdom (Member of the Board of Directors) |
|---|---|---|
| Prof. Dr. Cai-Nicolas Ziegler, Vice Chairman | Member of the Supervisory Board of ProSiebenSat. 1 Media SE since June 30, 2023 Chief Executive Officer (CEO) at doctari group GmbH \& Co. KgaA, Berlin |
Mandates: none |
| Leopoldo Attolico | Member of the Supervisory Board of ProSiebenSat. 1 Media SE since April 30, 2024 Professor at LUISS University, Rome/Italy |
Mandates: none |
| Katharina Behrends | Member of the Supervisory Board of ProSiebenSat. 1 Media SE since June 30, 2023 General Manager (DACH) at MFE - MediaForEurope N.V., Amsterdam/Netherlands |
Mandates: none |
| Klára Brachtlová | Member of the Supervisory Board of ProSiebenSat. 1 Media SE since October 16, 2023 (appointed by Court) Interim Deputy CEO CME Services s.r.o. / Chief External Affairs Officer at Central European Media Enterprises Ltd., Prague/Czech Republic |
Mandates: none |
| Dr. Katrin Burkhardt | Member of the Supervisory Board of ProSiebenSat. 1 Media SE since June 30, 2023 Independent Business Consultant, Berlin |
Domestic Mandate: DDDD BNF SE, Frankfurt am Main/Germany (Member of the Supervisory Board) |
| Thomas Ingelfinger | Member of the Supervisory Board of ProSiebenSat. 1 Media SE since June 30, 2023 Member of various Supervisory Boards |
Domestic Mandate: Tengelmann Verwaltungs- und Beteiligungs GmbH, Munich (Chairman of the Advisory Board) WEPA SE, Arnsberg/ Germany (Member of the Supervisory Board) |
| Foreign Mandates: Marchesi Antinori S.p.A., Florence/Italy (Member of the Board of Directors) |
||
| Christoph Mainusch | Member of the Supervisory Board of ProSiebenSat. 1 Media SE since April 30, 2024 Independent Media Business Advisor |
Mandates: none |
| Simone Scettri | Member of the Supervisory Board of ProSiebenSat. 1 Media SE since April 30, 2024 Chairman Accounting Standards Technical Committee / Vice Chairman Board of Directors at Organismo Italiano di Contabilità (OIC), Rome / Italy |
Mandates: none |
1 The presentation of mandates describes the memberships in other supervisory boards required by German law as well as memberships in comparable domestic and foreign supervisory bodies of commercial enterprises.
| Member of the Executive Board | Executive Board responsibilities to March 31, 2024 | Executive Board responsibilities to December 4, 2024 | Executive Board responsibilities from December 5, 2024 | Mandates on other Supervisory Boards |
|---|---|---|---|---|
| Hubertus ("Bert") Habets | Chairman of the Executive Board (Group CEO) | Segment Entertainment: e.g.Seven.One Entertainment Group, 3syn, Seven.One Studios, StudioT1, Segment Dating \& Video: e.g. ParshipMeet Group, Holding: e.g. Strategy, M&A, Communication, IT, Regulatory \& Governmental Affairs | Group Strategy, Strategy: Execution Office, M\&A \& PMI², CEO Seven.One Entertainment Group, Entertainment Content, Monetization, Group Communications, Human Resources, Gemeinschaftsbetriebarat, European Employee Board // Segment Dating \& Video |
Domestic Mandates: NCC - NUCOM GROUP SE, Unterfohring (Member and Chairperson of the Supervisory Board), ParshipMeet Holding GmbH, Hamburg (Member and Chairperson of the Advisory Board) |
| Martin Mildner | Member of the Executive Board \& Chief Financial Officer (Group CFO) | Holding \& Segments: e.g. Investor Relations, Controlling (incl. Risk Management), Accounting \& Taxes, Internal Audit, Legal, Compliance, Corporate Security, Segment Commerce \& Ventures: e.g. SevenAccelerator, Severiventures and NuCom Group | Group Strategy, Strategy: Execution Office, M\&A \& PMI², CFO Seven.One Entertainment Group, Investor Relations, Group Treasury, Group Controlling, Accounting \& Taxes, Legal Affairs, Data Protection, Governance, Risk \& Compliance, Internal Audit, Corporate Security, Corporate Procurement \& Real Estate, Shared Services // Segment Commerce \& Ventures |
Group Strategy, Strategy: Execution Office, M\&A \& PMI², CFO Seven.One Entertainment Group, Investor Relations, Group Treasury, Group Controlling, Accounting \& Taxes, Legal Affairs, Data Protection, Governance, Risk \& Compliance, Internal Audit, Corporate Procurement \& Real Estate, Shared Services // Segment Commerce \& Ventures |
| Markus Breitenacker | Member of the Executive Board \& Chief Operating Officer (COO) since April 1, 2024 | Group Strategy, Strategy: Execution Office, M\&A \& PMI², COO Seven.One Entertainment Group, Streaming, Platforms \& Growth (3syn), Entertainment Marketing, F751 AT \& CH, IT \& (Gen) At, Regulatory Affairs (Medienpolitik), Group Sustainability |
Group Strategy, Strategy: Execution Office, M\&A \& PMI², COO Seven.One Entertainment Group, Marketing, Regulatory Affairs (Medienpolitik), Group Sustainability |
|
| Christine Scheffler | Member of the Executive Board \& Chief Human Resources Officer (CHRO) until March 31, 2024 | Holding \& Segments: Human Resources, Sustainability, Shared Services, Procurement \& Real Estate |
1 The presentation of mandates describes the memberships in supervisory boards required by German law as well as memberships in comparable domestic and foreign supervisory bodies of commercial enterprises.
2 Joint responsibility amongst 3 Executive Board members, Group Strategy reporting to the CEO, the Strategy Execution Office reporting to the COO, M\&A \& PMI reporting to the CFO
In this Management Declaration pursuant to Sections 289f and 315d of the German Commercial Code (HGB), the Executive Board and Supervisory Board report on the annual Declaration of Compliance pursuant to Section 161 of the German Stock Corporation Act (AktG), information on relevant corporate governance practices, and other aspects of corporate governance. The Executive Board and Supervisory Board regard good corporate governance as an essential component of responsible, transparent management geared toward long-term value creation. With the German Corporate Governance Code (GCGC), in the version dated April 28, 2022, a standard for transparent control and management of companies was established. In line with Principle 23 of the GCGC, in the present Management Declaration the Executive Board and Supervisory Board report on the Company's corporate governance and give their views on the Code's recommendations and proposals. Information on Executive Board and Supervisory Board compensation can be found in the Compensation Report. The Compensation Report for the financial year 2024 and the auditor's report pursuant to Section 162 AktG, the applicable compensation system pursuant to Sections 87a (1) and (2) Sentence 1 AktG and the last compensation resolution of the Annual General Meeting pursuant to Section 113 (3) AktG are made publicly available on the following website of the Company:
In addition to the current Management Declaration and the current Declaration of Compliance, the declarations of the last at least five years are available on the Company's website.
DECLARATION OF COMPLIANCE WITH THE GERMAN CORPORATE GOVERNANCE CODE PURSUANT TO SECTION 161 OF THE GERMAN STOCK CORPORATION ACT
The Executive Board and the Supervisory Board of ProSiebenSat. 1 Media SE declare that the Company has complied with all the recommendations of the "Government Commission on the German Corporate Governance Code" in the version of April 28, 2022 as published in the official section of the Federal Gazette (Bundesanzeiger) on June 27, 2022 (GCGC) in the period since the issuance of the last declaration of compliance in March 2024 and will also comply with these recommendations in the future.
March 2025
Executive Board and Supervisory Board of ProSiebenSat. 1 Media SE
ProSiebenSat. 1 Media SE is a listed European Company (Societas Europaea, SE), with its registered office located in Germany. Thus, in addition to the German Corporate Governance Code (GCGC), the formal structure for corporate governance is derived from German and European law, notably the law governing European Companies (SEs), stock corporation and capital markets law, and the articles of incorporation of ProSiebenSat. 1 Media SE.
As a European Company, ProSiebenSat. 1 Media SE operates under a dual system via its three governing bodies: the Annual General Meeting, the Supervisory Board (supervisory organ), and the Executive Board (management organ). Those bodies' duties and powers are governed by Council Regulation (EC) No. 2157/2001 of October 8, 2001, on the Statute for a European Company (SE Regulation), the SE Regulation Implementation Act (Gesetz zur Ausführung der SE-VO - SEAG), the German Stock Corporation Act (Aktiengesetz - AktG) and the articles of incorporation of ProSiebenSat. 1 Media SE.
CORPORATE GOVERNANCE STRUCTURE OF PROSIEBENSAT. 1 MEDIA SE

A clear separation of personnel between the management organ and the supervisory organ: The managing body is the Executive Board, which is overseen and advised by the Supervisory Board on management of the Company. All transactions and decisions of fundamental significance for the Company are undertaken by the Executive Board in close consultation with the Supervisory Board. Therefore, open communication and close cooperation between the two bodies are of particular importance.
Sustainable economic success is also based on integrity and lawful business practices. Against this backdrop, ProSiebenSat. 1 Group has drawn up a Code of Conduct and guidelines. These define standards for conduct in business, legal and ethical matters and govern how employees can report misconduct in the Company. They serve all members of the Executive Board, the management of the Group entities, and the employees of ProSiebenSat. 1 Group as a binding reference and regulatory framework for dealing with each other and with business partners, customers, suppliers, and other third parties. The principles of the Code of Conduct are binding for business partners via a separate Code of Conduct.
We make decisions in all areas of activity and functions in accordance with the Company's values as well as the applicable national and international laws and requirements, and our internal regulations. This concerns in particular:
ProSiebenSat. 1 Group values the diversity of individual characteristics, experience, and expertise that its employees and managers contribute to the Company. Diversity is an important success factor for the Group's development. In particular, the proportion of women in management positions is a key diversity aspect for ProSiebenSat. 1 Group. In a resolution dated June 30, 2022, with reference to Section 76 (4) AktG in conjunction with Article 9 (1) lit. c) ii) of the SE Regulation (SE-VO), the Executive Board of ProSiebenSat. 1 Media SE established the following targets - to be reached by June 30, 2027 - for the proportion of women at the two management levels below Executive Board level:
Based on the number of employees at the time of the resolution, this corresponds to a total of at least four women for the first management level and a total of at least nine women for the second management level.
The targets with regard to the proportion of women in the two management levels below the Executive Board were achieved in the reporting period: The proportion of women in the first management level of ProSiebenSat. 1 Media SE was 33.3\% or seven women at the end of the past financial year (previous year: $30.4 \%$ or seven women). The proportion of women in the second management level was $42.9 \%$ or nine women (previous year: $41.7 \%$ or ten women).
The Supervisory Board appoints and dismisses the members of the Executive Board, monitors, and advises the Executive Board in managing the Company and is to be involved in all decisions of fundamental importance for the Company. The subjects of the monitoring and advice are particularly the strategy and planning of ProSiebenSat. 1 Group. The Chairman of the Supervisory Board is elected by the Supervisory Board from among its members. He coordinates the work in the Supervisory Board and represents the Supervisory Board's interests externally. In this context, the Chairman of the Supervisory Board talks to investors where reasonable about topics specific to the Supervisory Board, butnot in connection with the Company's strategyor management.
The Company's shareholders exercise their rights of co-administration and control rights at the Annual General Meeting. Each no-par value share confers one vote at the Annual General Meeting. Among other things, the shareholders are notified of the items on the agenda of the Annual General Meeting and the resolutions proposed by the Executive Board and the Supervisory Board in due time in the meeting invitation. The Executive Board ensures that a proxy representative is appointed to exercise shareholders' voting rights as per their instructions and thus make it easier for shareholders to exercise their rights. The proxy representative is present and available at the Annual General Meeting, and furthermore shareholders or their representatives who are not attending the Annual General Meeting in person or virtually are able to authorize and issue instructions to the proxy up until the day before or, if the online shareholder portal is being used, also during the Annual General Meeting. Parts of the Annual General Meeting are broadcast online on the Company's website. The chair of the meeting rapidly conducts the Annual General Meeting, which should be finished after four to six hours at the latest.
The Annual General Meeting of ProSiebenSat. 1 Media SE on June 30, 2023, authorized the Executive Board to arrange that Annual General Meetings of the Company held on or before June 30, 2025, may be held without the physical presence of the shareholders or their proxies at the venue of the Annual General Meeting as a virtual Annual General Meeting (Section 118a (1) Sentence 1 AktG) in accordance with the legal requirements. For future Annual General Meetings, the Executive Board
will decide separately whether this authorization shall be utilized, taking into account the circumstances of each individual case.
Against this backdrop, the Annual General Meeting on April 30, 2024 was held as a virtual Annual General Meeting on the basis of Section 118a AktG in conjunction with 15a of the Company's articles of incorporation: There was a live sound and video broadcast of the entire virtual Annual General Meeting via the online shareholder portal. Shareholders entitled to participate or their proxies were able to join the Annual General Meeting electronically and submit their votes on the basis of electronic communication (postal vote) as well as by authorizing a proxy representative named by the Company. It was also possible to submit statements on items onthe agenda in text or video format prior to the Annual General Meeting. From the beginning of the Annual General Meeting, a virtual registration table was provided via the shareholder portal, which allowed shareholders or their proxies joining electronically to register to speak and to make thisese speech live during the Annual General Meeting. It was not possible to submit questions in advance of the virtual Annual General Meeting. Shareholders or their proxies joining electronically were able to submit objections to the resolutions of the Annual General Meeting on the basis of electronic communication via the online shareholder portal from the beginning of the virtual Annual General Meeting until its end.
According to the Company's articles of incorporation, the Executive Board must be composed of one or more members. The number of Executive Board members is determined by the Supervisory Board. In financial year 2024, there were the following personnel changes in the composition of the Executive Board: On March 18, 2024, the Supervisory Board of ProSiebenSat. 1 Media SE appointed Markus Breitenecker to the Executive Board with effect from April 1, 2024. Together with CEO Bert Habets (Group CEO), he is responsible for managing the Entertainment division as Chief Operating Officer (COO). Christine Scheffler resigned from the Executive Board on March 31, 2024 after more than five years with the Company, including four years as a member of the Executive Board, on the best of terms with the Supervisory Board due to differing positions on the next steps in the Company's positioning. As of December 31, 2024, the Executive Board of ProSiebenSat. 1 Media SE thus consisted of three members: Bert Habets (Group CEO), Martin Mildner (Group CFO), and Markus Breitenecker (COO).
Members of the Executive Board are in principle appointed and removed by the Supervisory Board in accordance with Article 39 (2) SE Regulation. In doing so, the Supervisory Board is mindful of the integrity and management experience required for such a role in an international group and of personal aptitude and individual professional qualification for the Executive Board position. Diversity and other goals for the composition of the Executive Board are also considered when filling Executive Board positions.
In accordance with Article 7 (2) Sentence 1 of the articles of incorporation in conjunction with Article 46 SE Regulation, Executive Board members can be appointed for a maximum period of five years. Initial appointments are generally not made for this maximum period, but for a maximum of three years. Reappointments are permitted for a maximum of five years. The Supervisory Board has set an age limit for the members of the Executive Board, as recommended by the CCGC. Persons who would turn 65 years before the expiration of their intended term of office shall not be appointed to the Executive Board. In the past financial year 2024, the Supervisory Board and the Presiding and Nominating Committee again discussed issues of the short-, medium- and long-term succession planning for the Executive Board, discussed the topic with the Executive Board and analyzed both the key focuses for future Executive Board work and the executives currently available in the Company. The criteria that could be crucial for possible succession candidates include requirements regarding both personal and professional aptitude. In the event of a specific succession decision, a structured interview process is conducted.
If necessary, the Supervisory Board is supported by external consultants in the development of requirement profiles and the selection of candidates.
The Supervisory Board of ProSiebenSat. 1 Media SE has established a target for the composition of the Executive Board with regard to the equal participation of women in accordance with Section 111 (5) of the German Stock Corporation Act (AktG) in conjunction with Article 9 (1) lit. c) ii) of the SE Regulation as well as deadlines for the respective target achievement:
In accordance with the financial year 2024 target for the equal participation of women in the Executive Board set by the Supervisory Board, the Executive Board must have at least one female member. The deadline for implementing the target expired on December 31, 2024.
Until March 31, 2024, Christine Scheffler was a woman member of the Executive Board. She resigned from the Management Board on March 31, 2024 on the best of terms with the Supervisory Board due to differing positions on the next steps in the Company's positioning. As a member of the Executive Board and Chief Human Resources Officer (CHRO), Christine Scheffler was responsible in particular for the areas of human resources, sustainability, procurement, and real estate.
In order to further strengthen its strategic focus on the Entertainment sector on the Executive Board as well, and to drive forward the digital transformation of the Group, the Supervisory Board decided to change the division of responsibilities on the Executive Board in connection with Christine Scheffler's departure. Although the Executive Board still comprises three members, instead of a Chief Human Resources Officer, the new Executive Board position of Chief Operating Officer was created, with operational responsibility for the Entertainment, Streaming and Digital Platforms segments. The areas of responsibility of the Chief Human Resources Officer have been appropriately divided among the other Executive Board members.
The Supervisory Board appointed Markus Breitenecker to the Executive Board as its new Chief Operating Officer as of April 1, 2024. He is a proven TV and streaming expert and has been working successfully in the Company for three decades. He previously headed ProSiebenSat. 1 Group's business in Austria and developed both ProSiebenSat. 1 PULS4 into the largest private television group and Joyn into the largest streamer in Austria. From the Supervisory Board's point of view, Markus Breitenecker is the best candidate for the position of Chief Operating Officer in order to consistently and quickly implement the Group's successfully initiated entertainment strategy.
For the reasons mentioned above, the target of at least one woman on the Executive Board was not met as of December 31, 2024. The Executive Board has comprised three male members since April 1, 2024.
In December 2024, the Supervisory Board of ProSiebenSat. 1 Media SE set a new target for the proportion of women on the Executive Board in accordance with Section 111 (5) of the German Stock Corporation Act (AktG). Accordingly, the Executive Board should include at least one female member in keeping with previous target. The deadline for meeting the target expires on November 30, 2029.
The Supervisory Board of ProSiebenSat. 1 Media SE considers diversity to be an important success factor for the development of the entire Group. Diversity aspects are therefore an important selection criterion when filling Executive Board positions, also taking into consideration Recommendation B. 1 of the GCGC in the version of April 28, 2022.
When selecting Executive Board members, the Supervisory Board strives to ensure a diverse, strong and mutually complementary Executive Board that combines all the knowledge and experience considered important for ProSiebenSat. 1 Group.
When selecting suitable candidates for the Executive Board, the Supervisory Board should therefore take the following criteria into account in particular:
A concrete weighting of the aforementioned diversity aspects is carried out taking into consideration the individual case of the Executive Board position to be filled and the duties to be fulfilled.
When appointing members to the Executive Board, the Supervisory Board also took into account the diversity aspects described above, such as the target for the proportion of women, knowledge and experience, internationality, and age, so that the diversity concept for the composition of the Executive Board was met in the reporting period. However, as already described in detail above, the target for the proportion of women on the Executive Board was not met in the reporting period.
The Executive Board manages the Company's businesses on its own authority in accordance with the applicable laws, the articles of incorporation, its rules of procedure and the allocation of duties. It ensures that the statutory, regulatory, and internal provisions are complied with and endeavors to achieve their compliance throughout the Group.
Each member of the Executive Board is assigned an area of responsibility, regarding which that member keeps his or her colleagues on the Executive Board continuously updated. Rules of procedure enacted by the Supervisory Board for the Executive Board and updated as necessary govern the cooperation between the Executive Board members and the Executive Board members' area of responsibility. The rules of procedure also govern in particular the allocation of responsibilities and matters reserved for the full Executive Board. The Executive Board has not formed any committees.
Meetings of the full Executive Board generally take place on a weekly basis and are chaired by the Group CEO. One of the functions of the meetings is to adopt resolutions on measures and transactions that require the consent of the full Executive Board under the Executive Board's rules of procedure. In order to adopt resolutions at least half of the Executive Board members must participate in the voting. Resolutions of the full Executive Board are adopted by simple majority. In the event of a tie, the Group CEO casts the deciding vote. When significant events occur, any Executive Board member may call an extraordinary meeting of the full Executive Board.
Resolutions of the Executive Board may also be adopted outside of meetings by oral, telephone or written vote as well as by voting in text form.
Written minutes of every meeting of the full Executive Board and of every resolution adopted outside of meetings are prepared and, after approval, signed by the Group CEO or the chairman of the meeting. The minutes are then promptly forwarded to each member of the Executive Board in writing or in text form and presented for approval at the next Executive Board meeting. If none of the Executive Board members object to the content or the wording of the minutes, the minutes shall be deemed approved.
In addition to the regular Executive Board meetings, a strategy workshop is held at least once a year. Such workshops serve to prioritize strategic targets across the Group and to develop the strategy for the current financial year in cooperation with senior executives from the various business units.
+ Management Declaration + Management and Monitoring + Sustainability
In accordance with the Company's articles of incorporation, the Supervisory Board comprises nine members, all of whom are elected by the Annual General Meeting. The Annual General Meeting of ProSiebenSat. 1 Media SE on April 30, 2024 elected Klára Brachtlová, who had previously been a court-appointed member of the Supervisory Board since October 16, 2023, as well as Christoph Mainusch, Leopoldo Attolico, and Simone Scettri to the Supervisory Board. Prof. Dr. Rolf Nonnenmacher, Marjorie Kaplan and Ketan Mehta are no longer members of the Supervisory Board after this Annual General Meeting. Christoph Mainusch was elected on the basis of an election proposal by PPF Group, while Leopoldo Attolico and Simone Scettri were elected on the basis of an election proposal and agenda addition request, respectively, by MFE. The Supervisory Board of ProSiebenSat. 1 Media SE therefore had nine members as of December 31, 2024.
All new Supervisory Board members take part in a structured onboarding process, in which they are familiarized with the Company and their tasks.
+ Members of the Supervisory Board
Having thoroughly reviewed the recommendations of the GCGC regarding the specific targets for its composition, the Supervisory Board set targets for its composition that take account of the specifics of the Company. Accordingly, the Supervisory Board aims to ensure that:
professional activities, are able to contribute to the Supervisory Board a wide range of experience and specific expertise;
In its current composition and its composition as of December 31, 2024, respectively, the Supervisory Board already meets the aforementioned targets it has set for its composition pursuant to the GCGC and the German Stock Corporation Act.
The deadline for meeting the previously defined target for the share of women on the Supervisory Board pursuant to Section 111 (5) of the German Stock Corporation Act of at least one-third expired on March 31, 2024. The Supervisory Board comprised nine members, four of whom were women, in the financial year 2024 until the day of the Annual General Meeting on April 30, 2024. This means that the target figure was achieved as of March 31, 2024. The newly set target for the share of women on the Supervisory Board, with a new deadline for achieving the target, is described above in the targets for the composition.
The Supervisory Board considers all Supervisory Board members independent for the financial year 2024 as defined by the relevant recommendations of the GCGC in its applicable version.
The following table provides an overview of the terms of office of all members of the Supervisory Board currently in office and as of December 31, 2024, respectively:
| Narne | Date of initial appointment/ Date of re-appointment |
End of the term of office [as of the end of the ACM of the year or resignation] |
|---|---|---|
| Dr. Andreas Wiele (Chairman) | 02/13/2022 (appointed by court for Adam Cahan) 05/05/2022 | ACM 2025 [3 years] |
| Prof. Dr. Cai-Nicolas Ziegler (Vice Chairman since May 13, 2024) | 06/30/2023 | ACM 2026 [3 years] |
| Leopoldo Attolico | 04/30/2024 | ACM 2027 [3 years] |
| Katharina Behrends | 06/30/2023 | ACM 2026 [3 years] |
| Klára Brachtlová | 10/16/2023 (appointed by court for Erik Huggers) 04/30/2024 | ACM 2027 [3 years] |
| Dr. Katrin Burkhardt | 06/30/2023 (supplementary election for Bert Habets) | ACM 2025 [2 years*] |
| Thomas Ingelfinger | 06/30/2023 | ACM 2026 [3 years] |
| Christoph Mainusch | 04/30/2024 | ACM 2027 [3 years] |
| Simone Scattri | 04/30/2024 (in place of Prof. Dr. Rolf Nonnenmacher) | ACM 2025 [1 year*] |
1 End of regular term of office of Bert Habets
2 End of regular term of office of Prof. Dr. Rolf Nonnenmacher.
The described targets for the Supervisory Board's composition and stipulations concerning the equal participation of women on the Supervisory Board in accordance with Section 111 (5) of the German Stock Corporation Act (AktG) in conjunction with Article 9 (1) lit. c) ii) of the SE Regulation form part of the diversity concept for the Supervisory Board in accordance with
Sections 289f (2) no 6 and 315d of the German Commercial Code (HGB). Another element of the Supervisory Board diversity concept is the skills profile for the Supervisory Board, which is described below.
In light of the recommendation of the GCGC under item C. 1 (Composition of the Supervisory Board), the Supervisory Board of ProSiebenSat. 1 Media SE developed the skills profile described below for the Supervisory Board as a whole, so as to ensure qualified control and monitoring of the Company by the Supervisory Board. The Supervisory Board as a whole already satisfies the requirements in its current composition.
According to the skills profile, each member of the Supervisory Board should contribute essential general expertise, with the effect that the corresponding candidates are able to perform the tasks of the Supervisory Board in an international media/digital group based on their personality, independence, motivation, and integrity. In addition, it should be ensured that the subject of diversity is taken into account in the election proposals of candidates by the Supervisory Board's Presiding and Nominating Committee to the Supervisory Board as a whole and subsequently to the Annual General Meeting.
The expertise and experience required for qualified and successful work by the Supervisory Board should - in keeping with the Supervisory Board's nature as a collegial body - be ensured by all members of the Supervisory Board.
Overall, the Supervisory Board of ProSiebenSat. 1 Media SE should have the skills and expertise considered to be material in view of ProSiebenSat. 1 Group's activities. This particularly includes indepth knowledge with regard to:
In addition, at least one member of the Supervisory Board must have expertise in the field of accounting and control procedures, and at least one other member of the Supervisory Board must have expertise in the field of auditing. Further information can be found under "Composition and Working Procedures of the Supervisory Board Committees."
With regard to election proposals by the Supervisory Board to the Annual General Meeting, all requirements should be met, and the above targets should be taken into account so as to ensure overall fulfillment of the skills profile for the Supervisory Board.
Further information on the skills profile for the Supervisory Board is available on the ProSiebenSat. 1 Media SE website.
+ www.prosiebensat1.com/en/investor-relations/corporate-governance/corporate-bodies
The implementation status of the Supervisory Board's skills profile is also shown in the following qualification matrix:
AREAS OF EXPERTISE AND TARGETS FOR SUPERVISORY BOARD COMPOSITION
| Name | Skills profile | Further targets for composition | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Management experience in listed companies ${ }^{1}$ | Management experience in transformati $o^{2}$ | Industry experience in existing business fields ${ }^{3}$ | Industry experience in new business fields ${ }^{4}$ | Financial experience ${ }^{5}$ | People development ${ }^{6}$ | Corporate Governance experience ${ }^{7}$ | Sustainability ${ }^{8}$ | Indepen- dence acc. to GCGC |
Share of Women |
||
| Dr. Andreas Wiele | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | |||
| Prof. Dr. Cai-Nicolas Ziegler | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | |||||
| Leopoldo Attolico | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | ||||
| Katharina Behrends | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | |||||
| Klára Brachtlová | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | ||
| Dr. Katrin Burkhardt | $\cdot$ | $\cdot$ ${ }^{19}$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | |||||
| Thomas Ingelfinger | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | |||||
| Christoph Mainusch | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | ||
| Simone Scettri | $\cdot$ | $\cdot$ | $\cdot$ ${ }^{20}$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | $\cdot$ | |||
| Sum | 5 | 6 | 6 | 7 | 6 | 9 | 6 | 5 | 9 | 3 |
1 Experience in the management of a listed, internationally operating company.
2 Experience in the transformation of media companies towards a digital group.
3 In-depth understanding for ProSiebenSat. 1 Group's different business areas - particularly content and broadcasting, distribution, digital entertainment - in particular streaming, e-commerce, and production - and of the Group's market environment and media regulation/policy.
4 In-depth knowledge in the field of digital business development, digital diversification and platform strategies (such as Addressable TV), data and advertising technology, and M\&A.
5 (a) Expert in accounting and control systems; (b) expert in auditing.
6 In-depth knowledge in the fields of human resources development and management.
7 In-depth knowledge in the fields of risk management, governance and compliance.
8 In-depth knowledge in the implementation of a sustainability strategy with a strong focus on social responsibility and public value, in particular due to the scope of a media company.
The Supervisory Board appoints and dismisses the members of the Executive Board, monitors, and advises the Executive Board in managing the Company and is involved in all decisions of fundamental importance for the Company.
The Audit and Finance Committee has a specific monitoring function and in particular reviews the effective use of the internal control and risk management system, which also covers the sustainability-related targets.
The Executive Board provides the Supervisory Board with prompt and complete information in writing. The Supervisory Board is also informed about planning, business performance, and the situation of the Company, including risk management and the internal control system, as well as compliance and sustainability matters at its quarterly meetings. Where indicated, an extraordinary meeting of the Supervisory Board is called to address significant events.
The Executive Board includes the Supervisory Board in company planning and strategy as well as in all matters of fundamental importance to the Company. The Company's articles of incorporation and the rules of procedure for the Executive Board stipulate that all significant transactions must be approved by the Supervisory Board. Such significant transactions requiring the consent of the Supervisory Board include adopting the annual budget, making major acquisitions or divestments, and investing in program licenses. More information on cooperation between the Executive Board and the Supervisory Board and on the significant matters on which they consulted in the financial year 2024 is available in the Report of the Supervisory Board.
+ Report of the Supervisory Board
The Supervisory Board holds a minimum of one meeting during per calendar quarter. For its work, the Supervisory Board has adopted rules of procedure to supplement the provisions of the articles of incorporation. These can be viewed on the Company's website:
+ www.prosiebensat1.com/en/about-prosiebensat1/who-we-are/supervisory-board
In accordance with the rules of procedure, the Chairman of the Supervisory Board coordinates the work of the Supervisory Board, chairs the Supervisory Board meetings, and represents the Supervisory Board's interests externally. As a rule, the Supervisory Board adopts its resolutions at the Supervisory Board meetings, which can also be held as conference calls or video conferences on instruction of the Chairman of the Supervisory Board. However, on instruction of the Chairman of the Supervisory Board, resolutions can also be adopted outside of meetings, for example by way of written circular vote. Equally admissible is the adoption of resolutions via a combination of voting at meetings and voting via other methods.
The Supervisory Board has a quorum if at least half of its members participate in the resolution. Resolutions of the Supervisory Board are generally adopted by simple majority of the votes cast, unless otherwise prescribed by law. In the event of a tie, the deciding vote is cast by the Chairman of the Supervisory Board, or in his absence the Vice Chairman.
The meetings of the Supervisory Board are recorded in minutes that are signed by the Chairman. A written record is also kept of resolutions adopted outside of the meetings. A copy of the minutes, or of resolutions adopted outside of meetings, is sent promptly to all members of the Supervisory Board. The Supervisory Board members participating in the meetings or voting on the resolutions may raise objections to the minutesin writing to the Chairman of the Supervisory Board within one month of the minutes being sent out. Otherwise, the minutes shall be deemed approved.
The members of the full Supervisory Board are, as a whole, familiar with the sector in which the Company operates pursuant to Section 100 (5) of the German Stock Corporation Act (AktG) in conjunction with Article 9 (1) lit. c) ii of the SE Regulation. At least one member of the Supervisory Board has expertise in the field of accounting and at least one other member has expertise in the field of auditing.
Each Supervisory Board member must report any conflicts of interest without delay to the Chairman of the Supervisory Board's Presiding and Nominating Committee, particularly those conflicts that may arise from exercising an advisory or executive function vis-à-vis customers, suppliers, creditors, or other business partners.
The recommendation contained in item D. 12 of the GCGC states that the Supervisory Board should regularly implement a self-assessment of its activities. The review extends primarily to the Supervisory Board's view of its mission, the organization of its activities, the independence of its members, the handling of potential conflicts of interest and the composition of the committees. The last review of the efficiency of Supervisory Board work took place on December 5, 2024, in the context of a closed session on the basis of a detailed list of questions.
In the financial year 2024, the Supervisory Board formed five committees. The Supervisory Board decides on the composition of its committees. In selecting committee members, potential conflicts of interest of involving Supervisory Board members are taken into account, as are their professional qualifications. In addition, the committee members are selected in accordance with statutory requirements and the applicable recommendations of the CCCC.
Dr. Andreas Wiele (Chairman), Prof. Dr. Cai-Nicolas Ziegler, Katharina Behrends, Klára Brachtlová, Christoph Mainusch, Simone Scettri
Simone Scettri (Chairman), Dr. Katrin Burkhardt (Vice Chairwoman), Klára Brachtlová
Dr. Andreas Wiele (Chairman), Prof. Dr. Cai-Nicolas Ziegler, Katharina Behrends, Christoph Mainusch
Dr. Andreas Wiele (Chairman), Leopoldo Attolico, Katharina Behrends, Klára Brachtlová, Christoph Mainusch, Simone Scettri
Dr. Andreas Wiele (Chairman), Leopoldo Attolico, Klára Brachtlová, Dr. Katrin Burkhardt
Simone Scettri (Chairman of the Audit and Finance Committee), as a auditor (Wirtschaftsprüfer) and tax consultant, has many years of experience in the field of auditing and in the application of financial reporting principles. Until 2022, he held various positions at the auditing firm Ernst \& Young S.p.A., Rome, Italy, including as Professional Practice Director and most recently as Managing Partner. He currently serves as Vice-Chairman of the Board of Directors of Organismo Italiano di Contabilità, Rome, Italy ("OIC") and as a member of the Financial Reporting Board of the European Financial Reporting Advisory Group ("EFRAG"), where he contributes to the development of corporate reporting. In his work as a lecturer at the Luiss Guido Carli University, he also teaches corporate governance, internal controls, and financial and sustainability reporting.
Dr. Katrin Burkhardt, another member and Vice Chairwoman of the Audit and Finance Committee, has special expertise and experience in the application of accounting principles and internal control systems due to her education and professional background. She is also entrusted with sustainability reporting and its auditing. Dr. Katrin Burkhardt's relevant professional experience includes her posts as member of the Management Board for Accounting and SME Finance at Bundesverband Deutscher Banken e.V., Berlin, Germany (2003 to 2008), Director, Head of Accounting Policy Department, Dresdner Bank AG, Frankfurt am Main, Germany (2008 to 2009), Director, Head of the Berlin Representative Office of Allianz SE (2009 to 2014), member of the Executive Board of Deutsche Rückversicherung AG Düsseldorf, Germany (2014 to 2020), and member of the Executive Board of the Association of German Public Insurers, Berlin, Germany (2014 to 2020). Dr. Katrin Burkhardt is currently a member of the Supervisory Board of the private bank ODDO BHF SE, Frankfurt am Main, Germany. There, she chairs the Risk Committee and is a member of the Audit and Finance Committee.
All members of the Audit and Finance Committee are independent within the meaning of the recommendation in item C. 10 of the GCGC.
The Supervisory Board committees generally meet on a quarterly basis and as required, respectively. To the extent permitted by law, the committees have been entrusted with adopting resolutions concerning various Supervisory Board tasks, especially approving certain management actions. A committee has a quorum when at least half of the members participate in the vote. Committee resolutions are basically adopted by a simple majority vote. In the event of a tie, the committee chairman casts the deciding vote. Written minutes are prepared of each committee meeting and, following approval, are signed by the committee chairman. Resolutions adopted outside the meetings are also recorded in writing. Minutes and the text of resolutions adopted are sent to all members of the committee concerned. These shall be deemed approved if no committee member who was present at the meeting, or who took part in the vote on the resolution, objects to the content within one month of dispatch. The committee chairmen report on the work of the committees at the meetings of the Supervisory Board.
The Group CEO, Group CFO, and the independent auditor regularly attended the meetings of the Audit and Finance Committee in 2024. The Audit and Finance Committee also regularly meets with the independent auditor without the Executive Board. In addition, the Chairman of the Audit and Finance Committee invites in particular senior executives from the areas of Finance and Accounting, Controlling, Internal Audit, and Governance, Risk and Compliance to provide information at meetings if required. The Supervisory Board has issued rules of procedure to govern the work of the Audit and Finance Committee. The Audit and Finance Committee and the auditor also maintain a regular dialog between the meetings. The individual breakdown of participation in meetings of the Supervisory Board in the financial year 2024 can be found in the Report of the Supervisory Board. The Report of the Supervisory Board also describes the tasks and activities of the individual committees in greater detail.
+ Report of the Supervisory Board
We aim to strengthen trust among shareholders, capital providers, and the interested public through openness and transparency. For that reason, ProSiebenSat. 1 Media SE reports regularly on key business developments and changes within the Group. The Company generally provides information simultaneously to all shareholders, financial analysts, media representatives, and the interested public. Given the international nature of our stakeholders, we provide reports in English as well.
The financial calendar presents the publication dates of financial reports and quarterly reports well in advance, along with other important dates such as the date of the Annual General Meeting. The calendar is available on the ProSiebenSat. 1 website:
To ensure transparent and fair reporting and corporate communication, ProSiebenSat. 1 Media SE makes particular use of the Internet as one of its main communication channels. All relevant corporate information is published on our website. Annual reports, half-yearly financial reports, quarterly statements, current stock price charts, and company presentations can be downloaded from the website at any time. The website includes a special section where the Group provides information on organizational and legal matters in connection with the Annual General Meeting. The meeting agenda can be found here, and the Group CEO's speech and the results of votes are made available after the meeting. In the Corporate Governance section, ProSiebenSat. 1 Media SE also publishes the current Management Declaration pursuant to Sections 289f and 315d of the German Commercial Code (HCB), and the Declaration of Compliance with the GCGC in accordance with Section 161 of the German Stock Corporation Act (AktG), which includes an archive with the declarations from at least the last five years and the Company's articles of incorporation.
Four times year, ProSiebenSat. 1 Group presents information on the Group's business performance as well as its financial position and earnings as part of the Company's annual and interim financial reporting. The Consolidated Financial Statements and the Combined Management Report are generally made publicly available within 90 days after the end of the financial year, and the mandatory financial information during the financial year within 45 days after the end of the reporting period:
+ www.prosiebensat1.com/en/investor-relations/publications/results
As required by law, matters that could significantly influence the price of the Company's stock are announced immediately in ad-hoc disclosures outside of the scheduled reports and are made available online:
+ www.prosiebensat1.com/en/newsroom/newsroom/ad-hoc-disclosures
Notifications of changes in significant voting rights pursuant to Sections 33 et seq. of the German Securities Trading Act (Wertpapierhandelsgesetz - WpHG) are published immediately upon receipt. Current information is available on the Company's website:
+ www.prosiebensat1.com/en/investor-relations/publications/voting-rights-notifications
Directors' dealings notifications in accordance with Article 19 of Regulation (EU) No. 596/2014 (Market Abuse Regulation - MAR) are likewise published immediately upon receipt:
+ www.prosiebensat1.com/en/investor-relations/publications/directors-dealings
In the financial year 2024, eighteen transactions in company stock or in financial instruments relating to company stock were reported to ProSiebenSat. 1 Media SE by management personnel or related parties in compliance with Article 19 of the MAR.
As of December 31, 2024, members of the Executive Board held a total of 447,348 shares (previous year: 162,557) and members of the Supervisory Board a total of 140,085 shares (previous year: 176,697) in ProSiebenSat. 1 Media SE.
INDIVIDUALIZED SHAREHOLDINGS OF THE EXECUTIVE BOARD AND THE SUPERVISORY BOARD AS OF DECEMBER 31, 2024
| Number of shares | Share value on purchase (in EUR) | Share value as of Dec 31, 2024 (in EUR) ${ }^{2}$ | |
|---|---|---|---|
| EXECUTIVE BOARD ${ }^{1}$ | |||
| Bert Habets | 270,000 | 1,690,715 | 1,339,200 |
| Martin Mildner ${ }^{3}$ | 15,010 | 81,267 | 74,450 |
| Markus Breitenecker (Appointment on April 1, 2024) | 162,338 | 1,021,720 | 805,196 |
| Christine Scheffler (Resignation with effect of March 31, 2024) | 37,547 | 351,975 | 186,233 |
| SUPERVISORY BOARD ${ }^{4}$ | |||
| Dr. Andreas Wiele | 112,745 | 927,677 | 559,215 |
| Prof. Dr.Cai-Nicolas Ziegler (Vice Chairman since May 13, 2024) | 2,000 | 10,900 | 9,920 |
| Leopoldo Attolico (Appointment on April 30, 2024) | - | - | - |
| Katharina Behrends | 1,800 | 12,069 | 8,928 |
| Klará Brachtlová (Re-election on April 30, 2024) | 4,000 | 27,188 | 19,840 |
| Dr. Katrin Burkhardt | 9,400 | 49,019 | 46,624 |
| Thomas Ingelfinger | 1,840 | 10,185 | 9,126 |
| Christoph Mainusch ${ }^{2}$ (Appointment on April 30, 2024) | 4,300 | 23,250 | 21,328 |
| Simone Scattri (Appointment on April 30, 2024) | 4,000 | 20,832 | 19,840 |
| Prof. Dr. Rolf Nonnenmacher (End of term on April 30, 2024) | 23,064 | 273,565 | 114,397 |
| Marjorie Kaplan (End of term with effect of April 30, 2024) | 12,788 | 120,108 | 63,428 |
| Ketan Mehta (End of term with effect of April 30, 2024) | 24,000 | 369,683 | 119,040 |
1 Until the prescribed level of 100\% of an annual fixed gross basic salary is reached, the Executive Board members are obliged to invest in each financial year an amount corresponding to at least $25 \%$ of the annual gross payout from the performance bonus and Performance Share Plan.
210 shares acquired before taking office.
3 The members of the Supervisory Board have declared to the Supervisory Board as part of a "voluntary self-commitment" that they will each purchase shares of ProSiebenSat. 1 Media SE stock each year within each 12-months period of its term of office for $20 \%$ of the annual fixed compensation granted under Section 14 (1) and (2) of the Articles of incorporation (before deduction of taxes) in each case for a term of four years, but for no longer than the term of their membership of the Supervisory Board of ProSiebenSat. 1 Media SE.
4400 shares acquired before taking office.
5 Share price as of Dec 31, 2023: EUR 4.96.
Further information on ProSiebenSat. 1 Media SE's share-based payment plan (Performance Share Plan) and the employee stock option plan ("MyShares") can be found in the Notes to the Consolidated Financial Statements.
$\rightarrow$ Compensation Report $\rightarrow$ Notes to Consolidated Financial Statements, note 26 "Shareholders' equity"
ProSiebenSat. 1 Group's financial reporting conforms to the IFRS (International Financial Reporting Standards) as adopted by the European Union. The Annual Financial Statements of ProSiebenSat. 1 Media SE, the Group parent, are prepared under the accounting principles of the German Commercial Code (HGB). Both the single-entity financial statements of ProSiebenSat. 1 Media SE and the Consolidated Financial Statements are available on the Company's website:
$\rightarrow$ www.prosiebensat1.com
Both sets of financial statements are audited and issued an audit opinion by an independent accounting and auditing firm. The financial statements for the financial year 2024 were duly audited for the first time by PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft ("PwC") with Klaus Bernhard as the lead auditor. They were issued an unqualified audit opinion on March 4, 2025. Katharina Deni also signed the audit opinion. Klaus Bernhard has been working with the Company as lead auditor at PwC since the financial year 2024.
$\rightarrow$ Report of the Supervisory Board
The Compensation Report describes the main features of the compensation system for the Executive Board and Supervisory Board of ProSiebenSat. 1 Media SE for the financial year 2024. It explains the structure and level of compensation of the individual current or former members of the Executive Board and Supervisory Board. Taking into account the Act on the Implementation of the Second Shareholder Rights Directive (ARUG II) and the German Corporate Governance Code (GCGC), the Supervisory Board resolved to amend the compensation system for the members of the Executive Board and submitted the compensation system to the Annual General Meeting on June 1, 2021 for approval. The Annual General Meeting approved the compensation system for the members of the Executive Board by a broad majority of around 96\%. This compensation system approved by the Annual General Meeting on 1 June, 2021 (hereinafter: "compensation system" or "2021 compensation system") applies to all new Executive Board employment contracts and to contract extensions. Due to the appointments of Bert Habets as Group CEO as of November 1, 2022, and Martin Mildner as Group CFO as of May 1, 2023, as well as Markus Breitenecker as Chief Operating Officer as of April 1, 2024, the 2021 compensation system applied uniformly to all three Executive Board members in the financial year 2024. For former Executive Board member Christine Scheffler, who left the Executive Board with effect from March 31, 2024 on the best of terms with the Supervisory Board due to differing positions on the next steps in the company's positioning, the provisions of the 2021 compensation system also applied until her departure.
This Compensation Report was prepared by the Executive Board and Supervisory Board and complies with the applicable provisions of stock corporation law. This Compensation Report was audited by PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft ("PwC") in accordance with Section 162 (3) of the German Stock Corporation Act (AktG) and voluntarily with regard to content. The Compensation Report and the attached Report on the Audit of the Compensation Report are published on the ProSiebenSat. 1 Media SE website.
The Compensation Report for the financial year 2023 was approved at the Annual General Meeting on April 30, 2024 by a broad majority of around 93\%. Therefore, the format and content of this Compensation Report are based on the previous year's Compensation Report.
The Compensation Report also takes into account the recommendations of the German Corporate Governance Code (GCGC)) in the version dated April 28, 2022.
In accordance with Section 87a (1) AktG, the Supervisory Board of ProSiebenSat. 1 Media SE determines the compensation system for the Executive Board members with assistance from its Compensation Committee. The Compensation Committee develops a proposal for the compensation system, which the Supervisory Board adopts and regularly reviews. The Annual General Meeting of ProSiebenSat. 1 Media SE decides on the approval of the compensation system submitted by the Supervisory Board at least every four years and in the event of material changes to the compensation system.
In line with the compensation system, the Supervisory Board determines the individual level of Executive Board compensation for each Executive Board member on the basis of the Compensation Committee's proposal. The Supervisory Board also sets the target values of the target parameters and key performance indicators based on the Company's budget submitted to and approved by the Supervisory Board. These target values provide the basis for the performance assessment and are anchored in the variable compensation of the Executive Board members.
The Supervisory Board hereby ensures that there is an appropriate relationship between the individual performance and areas of work and responsibility of the individual members of the Executive Board on the one hand and the Company's business situation on the other.
DETERMINING EXECUTIVE BOARD COMPENSATION

The relative compensation within ProSiebenSat. 1 Media SE is also taken into account (vertical appropriateness), whereby the Supervisory Board above all analyzes the relationship of Executive Board compensation to the compensation of senior management and the workforce as a whole including its development over time. For this purpose, the Supervisory Board defines senior management as the group of managers on the top two management levels below the Executive Board; the workforce as a whole comprises the employees employed in Germany, especially at the Unterföhring site.
The amount of Executive Board compensation in comparable companies is also considered (horizontal appropriateness). The Supervisory Board currently considers comparable companies to be companies listed firstly in the DAX/MDAX and secondly in the STOXX Europe 600 Media index, a sub-index of the STOXX Europe 600 index comprising companies from the European media industry, as well as RTL Group as a direct competitor.
If the Supervisory Board deems it necessary or expedient, it consults external experts to determine and review the Executive Board compensation. To date, the Supervisory Board has also had the Executive Board compensation reviewed by independent external consultants at regular intervals or in the event of new appointments or contract extensions, but at least every four years, in particular with regard to common market practice.
The ProSiebenSat. 1 Media SE compensation system has clear and transparent structures and is in line with the Group strategy. The aim of the compensation system is to create an effective incentive for successful and sustainable performance of the Company. The system is therefore geared toward components that are transparent, performance-based, and closely linked to the Company's success. They depend in particular on long-term targets and the performance of the ProSiebenSat. 1 share and are measurable. The compensation system is intended to motivate the members of the Executive Board to achieve the targets enshrined in ProSiebenSat. 1 Media SE's business strategy while simultaneously avoiding disproportionate risks.
Company-specific performance criteria result from the Group's strategy and cover both financial and non-financial aspects. They are planned and managed centrally by the Executive Board of ProSiebenSat. 1 Media SE. The planning and control process is supplemented by the monitoring of key figures on the basis of regularly updated data. This also includes the assessment of developments as part of opportunity and risk management.
The performance criteria specific to ProSiebenSat. 1 Group are aligned to the interests of the capital providers and cover financial planning as well as aspects of comprehensive revenue and earnings management.
In designing the compensation system, the Supervisory Board was guided by the following principles:
PRINCIPLES OF EXECUTIVE BOARD COMPENSATION
$\checkmark$ clear and transparent structures
$\checkmark$ predominantly long-term targets
$\checkmark$ effective incentives for sustainable development
$\checkmark$ performance-based components
$\checkmark$ share price reference, also in comparison with the competition
$\checkmark$ fixed payout limits (caps)
$\checkmark$ reasonable and market-oriented heights
The Executive Board compensation system comprises non-performance-based (fixed) and performance-based (variable) components. The fixed components include basic compensation, the fringe benefits and the Company pension. The variable components include the Short-Term Incentive (STI) as the short-term variable compensation ("Performance Bonus") and the Long-Term Incentive (LTI) as the long-term variable compensation (Performance Share Plan"). Maximum compensation is also defined for the Executive Board members, as well as malus and clawback provisions and obligations to acquire and hold shares in the Company (Share Ownership Guidelines).
The table below provides an overview of individual compensation and other contractual components of the compensation, which are then described in detail:
| 2021 COMPENSATION SYSTEM | |
|---|---|
| Non-Performance-Based (fixed) Compensation | |
| Base salary | - Fixed base salary which corresponds to the area of activity and responsibility of the respective Executive Board member and is paid in monthly installments. |
| Fringe benefits | - Non-performance-based fringe benefits, particularly in the form of provision of a company car, group accident insurance, insurance policy contributions. |
| Company pension scheme | - Defined contribution plan: Annual payment into a pension account in the amount of 20\% of the gross base salary. - Payout either as a monthly retirement payment of as a one-off retirement payment (after reaching the age of 62 ). |
| Performance-Based (variable) Compensation | |
| Short-Term Incentive (STI) | |
| Type of plan | - Target bonus system |
| Performance period | - 1 year |
| Performance targets | - 40\%: adjusted EBITDA (target achievement 0\% - 200\%). - 40\%: adjusted Operating FCF (target achievement 0\% - 200\%). - 20\%: E5C targets (target achievement 0\% - 200\%). |
| Payout | - In cash after the end of the financial year (cap: 200\% of target amount). |
| Long-Term Incentive (LTI) | |
| Type of plan | - Performance Share Plan |
| Performance period | - 4 years |
| Performance targets | - 70\%: P751 ROCE (target achievement 0\% - 200\%). - 30\%: relative TSR compared to the STOXX Europe 600 Media Index (target achievement 0\% - 200\%). |
| Payout | - In cash after the end of the performance period of the respective tranche (cap: 200\% of the allocation amount). |
| Further Contractual Components | |
| Malus- and Clawback-provisions | - Full or partial reduction of unpaid variable compensation (STI and LTI) and also reclaim of variable compensation already paid out in the event of material compliance violations and an incorrect consolidated financial statement. |
| Share Ownership Guidelines | - 200\% of the gross base salary for the Chairman of the Executive Board. - 100\% of the gross base salary for the other members of the Executive Board. |
| Maximum compensation | - EUR 7,500,000 for the Chairman of the Executive Board. - EUR 4,500,000 for the Ordinary Members of the Executive Board. |
| Commitments in the event of termination of Executive Board employment | - Limitation of severance commitments in the event of premature termination of Executive Board contact without good cause to the amount of two years' total compensation (severance cap), but not exceeding the amount of compensation that would have been paid until the end of the contract period. - Change of control clause: Non entitlement to severance payment in the event of a change control. |
The total compensation of an Executive Board member comprises the sum of the fixed and variable compensation components. In order to follow the "pay for performance" principle of compensation, the Supervisory Board ensures that the target amount of variable compensation (in the event of 100\% target achievement) exceeds the fixed compensation. In addition, a focus on the long-term development of the ProSiebenSat. 1 Group is ensured by weighting the Long-Term Incentive higher than the Short-Term Incentive.
With the aim of granting Executive Board members compensation that is equally appropriate and competitive in terms of amount and structure, the Supervisory Board defined bands for the weighting of the individual compensation components (in the event of 100\% target achievement in variable compensation) in the 2021 compensation system, which are shown in the graphic below:
COMPENSATION STRUCTURE

■ Long Term Incentive (LTI)
■ Short Term Incentive (STI)
■ Company pension scheme and fringe benefits
The non-performance-based compensation comprises three elements: the basic compensation in the form of a fixed base salary, the Company pension, and additional fringe benefits in the form of non-cash compensation.
The basic compensation is paid in twelve equal instalments at the end of each month. If the employment contract begins or ends during a financial year, the basic compensation for this financial year is granted pro rata temporis.
In addition, Executive Board members receive non-performance-based fringe benefits (particularly, the provision of company cars that can also be used privately, group accident insurance, insurance policy contributions, and occasionally the reimbursement of costs associated with joining the Company (e.g. flights home, relocation costs, housing cost allowance)).
Executive Board members are also covered by group liability insurance (D\&O insurance). This D\&O insurance covers the personal liability risk should Executive Board members be made liable for financial losses when exercising their professional functions for the Company. The insurance includes a deductible according to which an Executive Board member against whom a claim is made pays a total of at least $10 \%$ of the claim in each insured event, but not more than $150 \%$ of the respective fixed annual compensation for all insurance events in one insurance year, and thus meets the requirements of Section 93 (2) sentence AktG. The relevant figure for calculating the deductible is the fixed compensation in the calendar year in which the breach of duty occurred.
Pension agreements were signed for all members of the Executive Board: For the period of the employment relationship, the Company pays an annual total contribution into the personal pension account managed by the Company. The total annual contribution to be paid by the Company is equivalent to $20 \%$ of the respective basic compensation. Each member of the Executive Board has the right to pay any additional amount into the pension account in the context of deferred compensation. There are no further payments after the end of the employment relationship. The Company guarantees the paid-in capital and an annual interest of $2 \%$. The amounts paid in are invested on the money and capital markets within the framework of a trust agreement. A monthly retirement pension or alternatively a one-off retirement payment is paid if the Executive Board member reaches the age of 62 and has been a member of the Executive Board for at least three full years. This entitlement also arises in the event of permanent disability. The monthly retirement pension is derived from the actuarially calculated life-long pension as of the time of the entitlement to benefits. If no monthly retirement pension is paid, then a retirement payment is made in the amount of the guaranteed capital as a one-off payment (or in up to ten equal annual installments).
As of December 31, 2024, pension provisions measured in accordance with IFRS for active and former Executive Board members totaled EUR 25.7 million before netting with plan assets (previous year: EUR 25.0 million). In accordance with Section 162 (5) AktG, disclosures regarding former Executive Board members who left the Executive Board more than ten years ago are not made personalized, but as a total under Others.
AMOUNT OF PENSION OBLIGATION (DBO) AS OF DECEMBER 31, 2024
in EUR k
| Amount of pension obligation (DBO) | thereof entitlements from deferred compensation | |
|---|---|---|
| Executive Board members in office in the financial year | ||
| Bert Habets | 394.6 | - |
| Martin Mildner | 210.8 | - |
| Markus Breitenecker | 142.0 | 32.6 |
| Christine Scheffler | 836.2 | 268.1 |
| Total | 1,583.6 | 300.7 |
| Former members of the Executive Board | ||
| Conrad Albert | 3,586.6 | 1,949.8 |
| Rainer Beaujean | 875.9 | - |
| Thomas Ebeling | 8,863.2 | 7,079.9 |
| Jan David Frouman | 667.7 | 251.1 |
| Ralf Peter Clerig | 424.8 | 424.8 |
| Dr. Ralf Schremper | 287.2 | - |
| Christof Wahl | 342.5 | - |
| Dr. Christian Wegner | 1,404.8 | 564.3 |
| Dr. Gunnar Wiedenfels | 322.6 | 322.6 |
| Total Others | 7,378.3 | 3,438.6 |
| Total | 24,153.7 | 14,031.2 |
| Total | 25,737.3 | 14,331.9 |
Performance-based compensation comprises two elements: annual variable compensation (ShortTerm Incentive) in the form of an annual bonus payment (Performance Bonus) and multi-year
variable compensation (Long-Term Incentive) in the form of virtual shares (performance share units) in ProSiebenSat. 1 Media SE (Performance Share Plan).
The Short-Term Incentive depends on ProSiebenSat. 1 Group's business performance in the past financial year. It is calculated on the basis of the achievement ascertained for the financial year of adjusted EBITDA and adjusted operating free cash flow (adjusted operating FCF) targets at Group level and of ESG targets. The weighted target achievements are aggregated after the end of a financial year, with the two financial indicators being weighted at $40 \%$ each and the ESG targets at 20\%. The final payment is capped at a maximum of $200 \%$ of the individual target amount agreed in each employment contract.
The sections "Short-Term Incentive (Performance Bonus) ", "ESG targets at Group level" and "Variable Compensation - Detailed Disclosure on Target Achievement" contain information typical of the compensation report, which also addresses disclosure requirements ESRS 2 GOV-3, E1-4 and S4-4 of the European Sustainability Reporting Standards ("ESRS"). These are marked with a label at the beginning ( $>>$ ) and at the end ( $<<$ ) as well as with the corresponding ESRS disclosure requirements.
HOW THE SHORT-TERM INCENTIVE WORKS << / ESRS 2 GOV-3, ESRS E1-4, S4-4
Adjusted EBITDA is one of the most important financial performance indicators in ProSiebenSat. 1 Group's management system based on key figures and helps the Executive Board assess the operating profitability of the Group and its segments.
Adjusted EBITDA stands for adjusted earnings before interest, taxes, depreciation and amortization. It describes the operating result (earnings before interest, taxes, depreciation, and amortization) adjusted for certain influencing factors (see "Treatment of Reconciling Items in the 2021 Compensation System"). Adjusted EBITDA is an industry standard and frequently used measure of operating earnings, which in our Entertainment, Commerce \& Ventures and Dating \& Video segments provides a high degree of comparability with other businesses and is also regularly used on the capital market for enterprise valuations. ProSiebenSat. 1 Group reports on adjusted EBITDA in its regular financial reporting.
Before the start of a financial year, the Supervisory Board sets the target value in EUR for adjusted EBITDA, adopting the value from the budget planning for the respective financial year as the 100\% value. To ascertain the target achievement, the actual adjusted EBITDA as reported in the relevant audited and approved Consolidated Financial Statements of ProSiebenSat. 1 Media SE is compared with the target value for the respective financial year.
If the achieved adjusted EBITDA corresponds to the target value, the target achievement is equal to $100 \%$. The target achievement is equal to $0 \%$ if there is a negative deviation from the target value of
10\% or more. To reach the maximum target achievement of 200\%, the achieved adjusted EBITDA must exceed the target value by $10 \%$ or more. Intermediate values are interpolated in a straight line.
ADJUSTED EBITDA TARGET ACHIEVEMENT CURVE

Adjusted operating FCF serves as one of the most important financial performance indicators for the segments' focused operating cash flow management.
Adjusted operating FCF is defined as operating free cash flow before interest and taxes. It is calculated as adjusted EBITDA corrected for non-cash expenses and income and less investments (programming and other investments) along with changes in net working capital. Working capital is primarily calculated as current assets less cash and cash equivalents and current liabilities. All changes from reconciling items corrected for in adjusted EBITDA (see "Treatment of Reconciling Items in the 2021 Compensation System") are likewise corrected for in working capital. Adjusted operating FCF is one of the most important performance indicators in ProSiebenSat. 1 Group's financial and liquidity planning. It is also an important measure for shareholders, as it reflects the cash and cash equivalents generated with operating business, which in turn make up a significant portion of the cash and cash equivalents available for distributions to shareholders. ProSiebenSat. 1 Group reports on adjusted operating FCF in its regular financial reporting.
Before the start of a financial year, the Supervisory Board sets the target value in EUR for adjusted operating FCF, adopting the value from the budget planning for the respective financial year as the 100\% value. To ascertain the target achievement, the actual adjusted operating FCF as reported in the relevant audited and approved Consolidated Financial Statements of ProSiebenSat. 1 Media SE is compared with the target value for the respective financial year.
Because adjusted operating FCF is smaller than adjusted EBITDA in absolute terms and thus more volatile, it is a challenge to set a target value that is both ambitious and plausible. Therefore, the Supervisory Board provides for a broader target achievement corridor in both directions (+/- 25\%). If the achieved adjusted operating FCF corresponds to the target value, the target achievement is
equal to $100 \%$. The target achievement is equal to $0 \%$ if there is a negative deviation from the target value of $25 \%$ or more. To reach the maximum target achievement of $200 \%$, the achieved adjusted operating FCF must exceed the target value by $25 \%$ or more. Intermediate values are interpolated in a straight line.
ADJUSTED OPERATING FCF TARGET ACHIEVEMENT CURVE

The successive implementation of ProSiebenSat. 1 Group's sustainability strategy is tracked by annual ESG targets at Group level in the Short-Term Incentive. This enables relevant and simultaneously quantifiable ESG targets to be taken into account in line with the annual targets for the implementation of the sustainability strategy. As part of budget approval, the Supervisory Board therefore sets binding, specific, and measurable targets from a defined list of criteria before the start of the respective financial year. The list of criteria comprises ecological and social targets derived from the fields of action of the sustainability strategy. These currently include public value \& corporate citizenship, diversity \& inclusion, climate \& environment, and governance \& compliance. This involves, for example, achieving operational net zero emissions target for ProSiebenSat. 1 Group by 2030, among other things by reducing $\mathrm{CO}_{2}$ emissions, to the expansion of accessible content with more subtitled programming and audio description, and to the increased, responsible use of media reach for socio-politically relevant issues.
Before the start of a financial year, the Supervisory Board sets a quantifiable target value for each ESG target as part of the budget discussion. To ascertain the target achievement, the value actually achieved is compared with the target value for the respective financial year.
If the value achieved corresponds to the target value, the target achievement is equal to $100 \%$. The target achievement is equal to $0 \%$ if there is a significant negative deviation from the target value. To reach the maximum target achievement of $200 \%$, the value achieved must significantly exceed the target value. For further information, please refer to the chapter "Variable Compensation Detailed Disclosure on Target Achievement". << ESRS 2 GOV-3, ESRS E1-4, S4-4
The Short-Term Incentive is payable within a month of the audited and approved Consolidated Financial Statements for the financial year in question becoming available and is paid out with the next monthly salary.
The Long-Term Incentive is designed as multi-year variable compensation in the form of virtual shares (performance share units). Consequently, it does not constitute stock options within the meaning of Section 162 (1) no. 3 AktG. Tranches are granted annually, each with a four-year performance period. Payment is made in cash in year five, the year after the end of the performance period. The Company has the right to choose equity settlement rather than cash settlement and to deliver a corresponding number of own shares for this purpose.
The payout depends on the development of ProSiebenSat. 1 Media SE's share price as well as on the Company's internal and external performance. In the 2021 compensation system, the Company's performance is measured based on P7S1 ROCE (return on capital employed) at Group level with a weighting of $70 \%$ and the relative total shareholder return (TSR - shareholder return for ProSiebenSat. 1 shares compared to shareholder return for companies in the selected comparison index STOXX Europe 600 Media) with a weighting of 30\%.
In the compensation system approved by the Annual General Meeting on May 16, 2018 (hereinafter: "2018 compensation system"), which applied before the current 2021 compensation system, the Company's performance was measured based on adjusted net income at Group level as well as the relative total shareholder return, each with a weighting of $50 \%$. Under the Performance Share Plan in accordance with the 2018 compensation system, performance share units were granted for the last time to the Executive Board members then in office - Christine Scheffler, Wolfgang Link and Rainer Beaujean (pro rata to the latter) - in the financial year 2022.
An individual grant value is specified in the service contract for each member of the Executive Board. With effect from the start of a financial year, a number of performance share units (PSUs) corresponding to the grant value will be granted on the basis of the volume-weighted average XETRA closing price of the ProSiebenSat. 1 share over the 30 trading days preceding the start of the financial year. Following the end of the four-year performance period, the granted performance share units are converted into a final number of performance share units according to total target achievement, which is determined according to the weighted target achievement for P7S1 ROCE and relative TSR (2021 compensation system) or for adjusted net income and relative TSR (2018 compensation system). The payout amount per performance share unit is equal to the volumeweighted average XETRA closing price of the ProSiebenSat. 1 share over the 30 trading days preceding the end of the performance period, plus cumulative dividend payments over the performance period on the ProSiebenSat. 1 share. Because the dividend is included in the calculation of the payout amount, the Executive Board is in a neutral position regarding the distribution of dividends and has no incentive not to distribute profits. The payout amount is limited to a maximum of $200 \%$ of the individual grant value per tranche (cap). In the case of a settlement in own shares, the amount paid out is converted into a corresponding number of own shares of the Company issued to the beneficiary on the basis of the above average price.

1 Volume-weighted average XCTRA closing price over the 30 trading days preceding the start of the performance period.
2 Volume-weighted average XCTRA closing price over the 30 trading days preceding the end of the performance period, plus cumulative dividend payments.
In line with the strategic objective of continuous value enhancement and the associated, even more consistent management of investments, adjusted net income, which was included in the Performance Share Plan in accordance with the 2018 compensation system, has been replaced as a key performance target by P7S1 ROCE.
P7S1 ROCE stands for ProSiebenSat. 1 Group's return on capital employed and is the ratio of adjusted EBIT (adjusted earnings before interest and taxes) corrected for pension expenses and the result from investments accounted for using the equity method to average capital employed. Adjusted EBIT is the operating result adjusted for certain influencing factors (see "Treatment of Reconciling Items in the 2021 Compensation System"). Capital employed is the difference when other provisions, trade and other payables, liabilities to investments accounted for using the equity method, and other liabilities are deducted from intangible assets (including goodwill and assets recognized from purchase price allocations), property, plant and equipment, investments accounted for using the equity method, media-for-equity investments, programming assets, inventories, trade receivables, current other financial assets (excluding derivatives), and other receivables and assets. The figure relates to the average of the reporting dates of the last five quarters. P7S1 ROCE is an industry standard and frequently used performance indicator that tracks return on capital employed and creates incentives for continuous value appreciation. ProSiebenSat. 1 Group reports on P7S1 ROCE as part of its regular financial reporting.
The target achievement for P7S1 ROCE is ascertained using the average annual target achievement of P7S1 ROCE over the four-year performance period. Before the start of each financial year, the Supervisory Board sets the target value in \% for P7S1 ROCE, adopting the value from the budget planning for the respective financial year as the 100\% value. To ascertain the target achievement, the actual P7S1 ROCE as reported in the relevant audited and approved Consolidated Financial Statements of ProSiebenSat. 1 Media SE is compared with the target value for the respective financial year.
If the achieved P7S1 ROCE corresponds to the target value, the target achievement is equal to 100\%. The target achievement is equal to $0 \%$ if there is a negative deviation from the target value of $15 \%$ or more. To reach the maximum target achievement of 200\%, the achieved P7S1 ROCE must exceed the target value by $15 \%$ or more. Intermediate values are interpolated in a straight line.

Relative total shareholder return (relative TSR) represents a comparison of the shareholder return (share price performance including hypothetically reinvested gross dividends) on shares in ProSiebenSat. 1 Media SE with that of the companies listed in STOXX Europe 600 Media index. The relative comparison incentivizes the outperformance of competitors on the capital market and thus measures the performance of the ProSiebenSat. 1 share independently of economic effects. The target achievement for relative TSR is ascertained using the average annual target achievement of relative TSR over the four-year performance period. Firstly, the TSR for ProSiebenSat. 1 Media SE and for the companies listed in STOXX Europe 600 Media index is determined on an annual basis. Then, the calculated TSR values are ranked and the relative positioning of ProSiebenSat. 1 Media SE in this ranking is determined.
If the relative TSR achieved by ProSiebenSat. 1 Media SE corresponds to the median (50th percentile rank) of the peer group, the target achievement is $100 \%$. When positioned at or below the 25th percentile rank, the target achievement is $0 \%$. Maximum target achievement of $200 \%$ requires that at least the 90th percentile rank is reached. Intermediate values are interpolated in a straight line.

The Performance Share Plan in accordance with the 2018 compensation system is described in more detail below.
HOW THE PERFORMANCE SHARE PLAN WORKS - 2018 COMPENSATION SYSTEM

1 Volume-weighted average XETRA closing price of ProSiebenSat.1's shares over the 30 trading days preceding the start of the performance period, rounded down to two decimal places.
2 Volume-weighted average XETRA closing price of ProSiebenSat.1's shares over the 30 trading days preceding the end of the performance period, rounded down to two decimal places, plus cumulative dividend payments on each share in ProSiebenSat.1.
The adjusted net income at Group level is taken into account with a weighting of $50 \%$ in the Performance Share Plan. That is, $50 \%$ of the final number of performance share units are dependent on the average target achievement for the Group adjusted net income over the four-year performance period.
Adjusted net income is the net income attributable to shareholders of ProSiebenSat. 1 Media SE, adjusted for the reconciling items shown for adjusted EBITDA (see "Treatment of Reconciling Items in the 2021 Compensation System") and adjusted for additional reconciling items. These additional reconciling items include:
Moreover, the tax effects resulting from such adjustments and effects on the net result attributable to non-controlling interests are also adjusted.
The average annual target achievement of the adjusted net income for the four-year performance period is used to determine the target achievement for the Group's adjusted net income, which results at the end of the term of a tranche. The adjusted net income target value for each of the financial years within the performance period is set annually by the Supervisory Board in EUR and is derived from budget planning for ProSiebenSat. 1 Group. The financial effects of operational and strategic measures are reflected in the budget planning.
If required, the Group's actual adjusted net income reported by ProSiebenSat. 1 Media SE is adjusted to determine the target achievement, adjustments being made e.g. for effects from significant changes in IFRS accounting and from the effects of M\&A transactions (including related financing effects) carried out during the reporting period that are not included in the planning.
To measure the target achievement, the actual adjusted net income as reported in the relevant audited and approved Consolidated Financial Statements of ProSiebenSat. 1 Media SE, subject to the above adjustments, is compared with the target adjusted net income for the respective financial year.
If the actual adjusted net income corresponds to the target value, the target achievement is $100 \%$. In the case of a negative deviation of $20 \%$ or more from the target-adjusted net income, the target achievement is $0 \%$. For the maximum target achievement of $200 \%$, the actual adjusted net income must exceed the target-adjusted net income by $20 \%$ or more. Intermediate values are interpolated in a straight line. The adjusted net income target achievement curve is symmetrical, which means that any underachievement or overachievement of the target is equally taken into account.

In addition, 50\% of the final number of performance share units are dependent on the relative TSR of ProSiebenSat. 1 Media SE's shares compared with STOXX Europe 600 Media index companies. In contrast to the 2021 compensation system, relative TSR in the 2018 compensation system is determined once over the four-year performance period.
Each respective tranche of the Long-Term Incentive is paid or settled in shares, as the case may be, after the audited and approved Consolidated Financial Statements for the final financial year of the four-year performance period of the respective tranche become available.
The adjustments in the 2018 compensation system are described exclusively in the respective chapter on the performance indicators.
Reconciling items can influence or even overshadow operating performance. Therefore, figures adjusted for such items offer supplementary information for the assessment of ProSiebenSat. 1 Group's operating performance. Adjusted figures thus are more relevant for managing the Company. Adjusted earnings figures therefore also constitute suitable measures of performance for assessing ProSiebenSat. 1 Group's sustainable development.
For adjusted EBITDA and adjusted operating free cash flow in accordance with the compensation system, these reconciling items include:
In addition to the reconciling items listed above for adjusted EBITDA and adjusted operating free cash flow, adjusted EBIT is likewise adjusted for depreciation, amortization and impairments on assets recognized from purchase price allocations (Group entities and investments accounted for using the equity method) and impairments on goodwill.
Adjusted EBITDA, adjusted EBIT, adjusted operating free cash flow, and average capital employed are also adjusted for the effects of material changes in IFRS accounting and unplanned effects of M\&A transactions carried out within the financial year. This corrects distorting effects when achieving goals. Adjustment beyond these limited effects and subsequent adjustment of the target are not permitted.
In addition to the limits on the individual variable compensation components, the 2021 compensation system provides for maximum compensation determined by the Supervisory Board in accordance with Section 87a (1) sentence 2 no. 1 AktG, which encompasses all compensation components. This includes basic compensation, fringe benefits, pension expenses for company pension schemes and variable compensation (STI and LTI). This maximum amount is EUR 7,500,000 for the Group CEO and EUR 4,500,000 for the other Executive Board members. The maximum compensation limits the sum of the above-mentioned compensation components resulting from a financial year and constitutes the maximum permissible limit within the compensation system. As adherence to the maximum compensation depends on the receipts from the multi-year performance-based compensation (Performance Share Plan), it can only be reported after the end of the respective four-year performance period. The contractually promised target compensation for the financial year 2024 and the limits on the variable compensation ensure that the determined maximum compensation cannot be exceeded.
In order to strengthen the equity culture and bring the interests of the Executive Board and shareholders into even greater alignment, the members of the Executive Board are obliged to acquire and hold shares in the Company. Each Executive Board member is obliged to acquire shares in ProSiebenSat. 1 Media SE with a value totaling 200\% (Group CEO) or 100\% (other Executive Board members) of the annual gross basic compensation and to hold these shares at least until the end of their appointment as a member of the Executive Board. Until the required levels are reached, the Executive Board members are obliged to invest at least $25 \%$ of the annual gross
payout from the Short-Term Incentive (Performance Bonus) and the Long-Term Incentive (Performance Share Plan) in ProSiebenSat. 1 Media SE shares.
SHARE OWNERSHIP GUIDELINES

■ $25 \%$ of the annual gross payout from the variable compensation
■ Shareholding from previous year
The Executive Board members met their respective purchase obligations in the financial year 2024. For Markus Breitenecker, this will apply for the first time when the Performance Bonus for 2024 is paid out in the financial year 2025. An overview of the amounts invested as of December 31, 2024, is given below:
INDIVIDUALIZED SHAREHOLDINGS OF THE EXECUTIVE BOARD AS OF DECEMBER 31, 2024
| Number of shares |
Investment at acquisition date in EUR |
Investment obligation as of December 31, 2024 in EUR |
Total investment obligation in EUR |
|
|---|---|---|---|---|
| Mernber of the Executive Board | 270,000 | $1,690,715$ | 78,583 | $2,030,000$ |
| Bert Habets | 15,000 | 81,267 | 30,275 | 753,000 |
| Martin Mildner | 162,338 | $1,021,720$ | - | 850,000 |
| Markus Breitenecker ${ }^{1}$ | 37,547 | $351,975$ | $407,608$ | 800,000 |
| Christine Scheffler |
1 Sum of $25 \%$ of the annual gross payouts from variable compensation since the beginning of the respective build-up phase.
2 For Markus Breitenecker, this will apply for the first time when the Performance Bonus for 2024 is paid out in financial year 2025.
In the context of recommendation G. 11 of the GCGC in the version dated April 28, 2022, the existing clawback provision in the 2018 compensation system and a malus provision in the variable compensation were added to the 2021 compensation system. According to these regulations, both the compensation from the Performance Bonus and from the Performance Share Plan can be reduced (malus) or reclaimed (clawback).
If it is determined after the variable compensation has been paid out that the Consolidated Financial Statements were erroneous, the Supervisory Board can reclaim paid variable compensation in full or in part ("performance clawback"). The size of the clawback is determined based on the corrected and audited Consolidated Financial Statements and relates to the net amounts paid.
If an Executive Board member intentionally or by gross negligence violates his or her statutory duty of care in accordance with Section 93 AktG, his or her employment contract, or material compliance policies in accordance with ProSiebenSat. 1 Group's compliance management system in such a way
that would justify a dismissal for cause in accordance with Section 84 (3) AktG, the Supervisory Board can, at its discretion, fully or partially reduce as yet unpaid variable compensation for the financial year to which the breach of duty is attributable ("compliance malus") or, if the variable compensation has already been paid, reclaim the variable compensation in full or in part ("compliance clawback"). The size of the clawback relates to the net amounts paid.
No malus or clawback was applied in the financial year 2024.
Moreover, all variable compensation components for Executive Board members in the compensation system are forward-looking and are not paid out until after the end of the plan term. Until then, they also reflect negative value risks at the expense of the variable compensation.
Finally, the respective employment contracts clearly state that potential claims on the part of the Company against Executive Board members from Section 93 (2) AktG are unaffected. According to this provision, Executive Board members who neglect their duties are obliged to compensate the Company for the resulting damage as joint and several debtors.
If an Executive Board member's employment is terminated, any remaining variable compensation components attributable to the period up until contract termination are paid based on the originally agreed targets and only after the end of the regular performance periods.
If the employment contracts of Executive Board members are terminated prematurely by the Company without good cause within the meaning of Section 626 of the German Civil Code (Bürgerliches Gesetzbuch - 'BGB'), these contracts provide for a severance payment amounting to two years' worth of total compensation as defined by recommendation G. 13 GCGC in the version dated April 28, 2022. However, this may not exceed the amount of compensation that would have been paid until the end of the contract period.
The contracts of Executive Board members contain change of control clauses in the event of a change of control at the Company. A change of control as defined in the agreements of the Executive Board members takes place (i) if control is acquired within the meaning of takeover law, (ii) if the merger of the Company is implemented with the Company as the transferring legal entity pursuant to Sections 2 et seq. or Sections 305 et seq. (formerly Sections 122a et seq.) of the German Transformation of Companies Act (UmwG), or (iii) if a control agreement pursuant to Section 291 AktG (also in connection with a profit and loss transfer agreement) comes into force with the Company as the dependent entity. In the event of a change of control, Executive Board members have the right to terminate their employment contract with three months' notice to the end of the month and to resign from the Executive Board if the change of control significantly affects the position of these Executive Board members. There is no entitlement to severance payment in the event of a change of control. The change-of-control clause was not applied in the financial year 2024.
A post-contractual non-competition clause was agreed for all Executive Board members covering one year following the termination of the employment contract.
If the post-contractual non-competition clause applies, Executive Board members receive a monthly waiting allowance for the duration of the post-contractual non-competition agreement, which in each case amounts to $1 / 12$ of $75 \%$ of the annual compensation amount most recently received. In order to determine the waiting allowance, the sum of basic compensation, the Performance Bonus and, if applicable, additional multi-annual compensation components that have been granted are to be regarded as annual compensation. In the calculation, the target amount is recognized for the Performance Bonus and the individual annual grant value for the participation in the Performance Share Plan. Any income generated from work performed while the non-competition clause is in force is to be offset against the waiting allowance - based on a one-year period - if it exceeds $50 \%$ of the annual compensation most recently obtained. The Company may waive the non-competition clause before the end of the agreement. In this case, the Executive Board member is entitled to a waiting allowance only for the period between the end of the agreement and the end of a six-month period after the waiver has been received. Sections 74 et seq. HGB also apply accordingly.
If an Executive Board member receives compensation for holding Supervisory Board posts at affiliated entities, this compensation is included. All entities controlled by ProSiebenSat. 1 Media SE within the meaning of Section 17 AktG are considered affiliated entities. In the financial year 2024, the Executive Board members received no compensation for holding Supervisory Board posts at affiliated entities.
The following individual target compensation levels and breakdowns were determined for Executive Board members in office in the financial year 2024; termination agreements concluded in the financial year 2024 are already included for the purpose of presenting the target compensation for this financial year. The one-year and multi-year variable compensation shown in the table is based on a theoretical target achievement of $100 \%$.
TARGET COMPENSATION
| Bert Habets | Martin Mildner | Markus Breitenecker | Christine Scheffler | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chairman of the Executive Board (Group CEO) | Member of the Executive Board \& Chief Financial Officer (Group CFO) | Member of the Executive Board \& Chief Operating Officer (COO) | Member of the Executive Board \& Chief Human Resources Officer (CHRO) | |||||||||||||
| (Member of the Executive Board since November 2022) | (Member of the Executive Board since May 2023) | (Member of the Executive Board since April 2024) | (Member of the Executive Board until March 2024) | |||||||||||||
| 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | |||||||||
| in EUR k | in \% | in EUR k | in \% | in EUR k | in \% | in EUR k | in \% | in EUR k | in \% | in EUR k | in \% | in EUR k | in \% | in EUR k | in \% | |
| Basic compensation | 1,015.0 | 37 | 945.0 | 37 | 753.0 | 38 | 502.0 | 38 | 637.5 | 36 | - | - | 200.0 | 31 | 800.0 | 38 |
| + fringe benefits | 47.7 | 2 | 45.3 | 2 | 48.5 | 2 | 32.3 | 2 | 48.8 | 3 | - | - | 5.0 | 1 | 6.9 | 0 |
| = total fixed compensation | 1,062.7 | 39 | 990.3 | 39 | 801.5 | 41 | 534.3 | 41 | 686.3 | 39 | - | - | 205.0 | 32 | 806.9 | 38 |
| + annual variable compensation | ||||||||||||||||
| Performance Bonus for 2023 | - | - | 510.0 | 20 | - | - | 233.3 | 18 | - | - | - | - | - | - | 400.0 | 19 |
| Performance Bonus for 2024 | 520.0 | 19 | - | - | 350.0 | 18 | - | - | 345.0 | 20 | - | - | 100.0 | 16 | - | - |
| + multi-year variable compensation | ||||||||||||||||
| Performance Share Plan (20232026) | - | - | 920.0 | 36 | - | - | 468.7 | 36 | - | - | - | - | - | - | 800.0 | 38 |
| Performance Share Plan (20242027) | 980.0 | 36 | - | - | 703.0 | 36 | - | - | 626.3 | 35 | - | - | 200.0 | 31 | - | - |
| + Company pension service cost | 166.0 | 6 | 141.0 | 6 | 124.1 | 6 | 79.9 | 6 | 109.4 | 6 | - | - | 134.7 | 21 | 124.4 | 6 |
| = total compensation | 2,728.7 | 100 | 2,561.3 | 100 | 1,978.6 | 100 | 1,316.2 | 100 | 1,766.9 | 100 | - | - | 639.7 | 100 | 2,131.3 | 100 |
In accordance with Section 162 (1) AktG, the following table presents the compensation granted and owed in the financial year 2024. In order to ensure congruence between the published business results of the financial year 2024 and the resulting compensation ("pay for performance"), the variable compensation components are based on the compensation granted for performance in the financial year 2024, regardless of the actual timing of receipt. Therefore, the Performance Bonus for 2024 and the Performance Share Plan 2021 are presented here, because the performance was completed in the financial year 2024 even though the payment will not be made until the financial year 2025. The service cost in accordance with IFRS for the Company pension is shown in an additional sum as total compensation, even though it is not compensation granted and owed in the narrower sense.
| Bert Habets | Martin Mildner | Markus Breitenecker | Christine Scheffler ${ }^{1}$ | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chairman of the Executive Board (Group CEO) | Member of the Executive Board \& Chief Financial Officer (Group CFO) | Member of the Executive Board \& Chief Operating Officer (COO) | Member of the Executive Board \& Chief Human Resources Officer (CHRO) | |||||||||||||
| (Member of the Executive Board since November 2022) | (Member of the Executive Board since May 2023) | (Member of the Executive Board since April 2024) | (Member of the Executive Board until March 2024) | |||||||||||||
| 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | |||||||||
| in EUR k | in \% in EUR k | in \% in EUR k | in \% in EUR k | in \% in EUR k | in \% in EUR k | in \% in EUR k | in \% in EUR k | in \% | ||||||||
| Basic compensation | 1,015.0 | 64 | 945.0 | 75 | 753.0 | 65 | 502.0 | 77 | 637.5 | 62 | - | - | 200.0 | 6 | 800.0 | 69 |
| + fringe benefits | 47.7 | 3 | 45.3 | 4 | 48.5 | 4 | 32.3 | 5 | 48.8 | 5 | - | - | 5.0 | 0 | 6.9 | 1 |
| + severance payment | - | - | - | - | - | - | - | - | - | - | - | - | 2,700.0 | 85 | - | - |
| = total fixed compensation | 1,062.7 | 67 | 990.3 | 79 | 801.5 | 69 | 534.3 | 82 | 686.3 | 66 | - | - | 2,905.0 | 91 | 806.9 | 70 |
| + annual variable compensation | ||||||||||||||||
| Performance Bonus for 2023 | - | - | 264.7 | 21 | - | - | 121.1 | 18 | - | - | - | - | - | - | 207.6 | 18 |
| Performance Bonus for 2024 | 524.7 | 33 | - | - | 353.2 | 31 | - | - | 348.1 | 34 | - | - | 100.9 | 3 | - | - |
| + multi-year variable compensation ${ }^{1}$ | ||||||||||||||||
| Performance Share Plan (2020-2023) | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 138.6 | 12 |
| Performance Share Plan (2021-2024) | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| = total compensation granted and owed (in accordance with Section 162 AktG) | 1,587.4 | 100 | 1,255.0 | 100 | 1,154.7 | 100 | 655.4 | 100 | 1,034.4 | 100 | - | - | 3,195.1 | 100 | 1,153.1 | 100 |
| + Company pension service cost | 166.0 | - | 141.0 | - | 124.1 | - | 79.9 | - | 109.4 | - | - | - | 134.7 | - | 124.4 | - |
| = total compensation | 1,753.4 | - | 1,396.0 | - | 1,278.7 | - | 735.3 | - | 1,143.8 | - | - | - | 3,329.8 | - | 1,277.6 | - |
1 Of the Executive Board members in office in financial year 2024, only Christine Scheffler participated in the Performance Share Plan 2020 and 2021 in her capacity as Executive Board member.
2 Christine Scheffler left the Executive Board as of March 31, 2024. Her employment contract, which had a remaining term until December 31, 2027, was terminated also effective March 31, 2024. As agreed upon in the termination agreement, Christine Scheffler's contractual compensation continued to be paid until March 31, 2024. The Performance Bonus for the financial year 2024 is reduced by $9 / 12$ and will be paid out on the basis of performance in the financial year 2025. Upon departure, the performance share units (PSUs) issued under the Performance Share Plan (PSP) in 2021, 2022 and 2023 were vested at 100\% (PSP 2021, 2022 and 2023) or pro rata temporis up to March 31, 2024 (PSP 2024) and will be settled after the end of the four-year performance period. All PSUs that were not vested upon departure will expire without compensation. In addition to her above-described compensation up to the termination date, Christine Scheffler received a severance payment of EUR 2.7 million, which corresponds to her annual compensation for a period of 15 months and therefore does not exceed the amount of two years' compensation within the meaning of recommendation G. 13 of the GCGC in the version dated April 28, 2022. For the calculation of the annual compensation, the annual target amount of 100\% was recognized for the Performance Bonus, and the annual grant value was recognized for the Performance Share Plan. It was also agreed that the post-contractual non-competition clause continues to apply for one year starting from March 31, 2024, and that the waiting allowance owed in return is settled in full by the severance payment.
All fixed and variable compensation components of the Executive Board members correspond to the compensation system valid in the financial year 2024.
The Performance Bonus is calculated on the basis of the achievement ( $0 \%$ - 200\%) ascertained for the financial year of adjusted EBITDA and adjusted operating FCF targets at Group level and of ESG targets. The final payment is capped at a maximum of $200 \%$ of the individual target amount agreed in each employment contract.
ProSiebenSat. 1 Group has set operational greenhouse gas neutrality by 2030 as a central, Groupwide ESG goal. This primarily means the continuous reduction of the Company's CO2e footprint. On this basis, the Supervisory Board set the ESG target of a reduction in operational CO2e emissions (sum of Scope 1 and Scope 2 emissions in accordance with the GHG Protocol Corporate Standard)
from 2,600 tCO2e in the financial year 2023 (before adjustment) to 2,313 tCO2e in the financial year 2024.
An additional ESG target was introduced in 2024, which includes expanding the broadcasting group's accessible offerings. The priorities of ProSiebenSat. 1 Group's sustainability strategy were thus integrated more extensively into the Executive Board's targets. In addition to the action area of climate \& environment, the new ESG target means that the targets also reflect the action areas of public value \& corporate citizenship and diversity \& inclusion, so that all three pillars of the #OneTomorrow sustainability initiative are accounted for. The new target, which was divided into four sub-components, supports the further accessible expansion of content in order to make ProSiebenSat. 1 Group's content accessible to as many viewers as possible. As part of setting the Executive Board's targets, the Executive Board proposes an annual target for the number of programs with subtitles, audio description, translation into German sign language and into Easy Language, which is set by the Supervisory Board. The Group's German stations are used for this. The key figure includes all programs 2 that are scheduled for broadcast with an accessible offering (subtitles for the deaf, audio description, sign language) in the final program planning for the 2024 reporting year. In the case of offerings in Easy Language, this includes the programs that will be made available in the broadcasters' media libraries for the first time in 2024. When setting the targets for audio description, sign language, and Easy Language, further requirements are made of the programs provided to be considered in the achievement of the targets: Programs should be available barrier-free if they are broadcast on the large channel brands, SAT.1, ProSieben and Kabel Eins, at high-reach broadcast times in the early evening and prime-time schedule, and are expected to generate a particularly high level of interest among all viewer groups.
The ESG target achievement curves are symmetrically designed, so that falling below or exceeding the target is equally taken into account. Intermediate values are interpolated in a straight line.
For further information, please refer to the "Sustainability" section of the Combined Management Report: Information on the sustainability strategy can be found in the "Sustainability Strategy" section. Disclosures on the GHG emission reduction targets is provided in the section "Targets related to Climate Change Mitigation and Adaptation". Further details on ProSiebenSat. 1 Group's accessible offerings can be found in the section "Accessible Offerings".
The Supervisory Board has determined the following target achievement for the financial year 2024 with regard to adjusted EBITDA, adjusted operating FCF, and the ESG targets, with the two financial performance indicators being weighted at 40\% each and the respective ESG target at 10\% or $2.5 \%$ :
TARGET PARAMETERS FOR PERFORMANCE BONUS 2024 << / ESRS 2 GOV-3, ESRS E1-4, S4-4
in EUR $m$
| Weighting in $\%$ |
Target achievement corridor in \% |
$0 \%$ target value |
$\mathbf{1 0 0 \%}$ target value |
$200 \%$ target value |
Actual value (before adjustment) |
Actual value (adjusted) |
Target achievement in $\%$ |
|
|---|---|---|---|---|---|---|---|---|
| Adjusted EBITDA at Group level | 40 | +/- 10 | 504.1 | 560.1 | 616.1 | 557.3 | 555.4 | 91.6 |
| Adjusted operating free cashflow (FCF) at Group level |
40 | +/- 25 | 214.2 | 285.6 | 357.0 | 284.6 | 283.9 | 97.6 |
| ESG target: reduction of operating emissions in tCOLe |
10 | +/- 5 | 2,428.7 | 2,313.0 | 2,197.4 | 2,316.0 | 2,261.1 | 144.9 |
| ESG target: expansion of accessible content on ProSiebenSat.1 Group's German stations |
||||||||
| Number of programs' with subtitles for Deaf people |
2.5 | +/- 5 | 24,832.1 | 26,139.0 | 27,446.0 | 26,260.0 | 26,260.0 | 109.3 |
| Number of programs' with audio description ${ }^{2}$ | 2.5 | +/- 15 | 170.0 | 200.0 | 230.0 | 212.0 | 212.0 | 140.0 |
| Number of programs' with German sign language ${ }^{2}$ |
2.5 | +/- 10 | 40.5 | 45.0 | 49.5 | 44.0 | 44.0 | 77.8 |
| Number of programs ${ }^{1}$ in Easy Language ${ }^{2}$ | 2.5 | +/- 25 | 13.5 | 18.0 | 22.5 | 18.0 | 18.0 | 100.0 |
| Weighted target achievement | 100 | - | 100.9 |
1 A program, irrespective of its length, is a coherent, self-contained, time-limited individual component of a program schedule or catalogue (in accordance with Section 2 (2) No. 3 MSV). In the case of sports programs, each component of the sports coverage (e.g. pre-match coverage and match analysis) and the actual broadcast of a match (e.g. half-times in football broadcasts), which are recorded separately in the program schedule, are included in the metric as a separate program.
2 A program, irrespective of its length, is a coherent, self-contained, time-limited individual component of a program schedule or catalogue (in accordance with Section 2 (2) No. 3 MSV). Sports broadcasts with several parts of a match (e.g. half-times in football) count as one program.
3 Disclosure includes news and information formats as well as sports and entertainment formats, not including short-term reruns within 24 hours on the same channel. Broadcast is scheduled on the channels SAT.1, ProSieben or Kabel Eins between 16:00 and 23:00, based on the start time of the program.
4 Disclosure includes news and information formats as well as sports and entertainment formats. Provided in online offerings of the channels SAT.1, ProSieben or Kabel Eins.
To calculate the target achievement for the financial year 2024, the Supervisory Board adjusted the target parameters of adjusted EBITDA at Group level, adjusted operating FCF at Group level, and the ESG targets for reconciling items from the disposal of Stylight GmbH. In addition, emissions from fugitive gases and emissions from the start-up phase of the new campus at the Unterföhring site were adjusted in the ESG goal of reducing operational emissions. << ESRS 2 GOV-3, ESRS E1-4, S4-4
Taking the target achievement for adjusted EBITDA, adjusted operating FCF and ESG targets into account results in the following overall target achievement for the Performance Bonus in the financial year 2024:
TOTAL TARGET ACHIEVEMENT PERFORMANCE BONUS 2024
| Member of the Executive Board | Target value in EUR k | Target achievement adjusted EBITDA at Group level in \% | Target achievement ESG target: reduction of operating in \% emissions in \% | Target achievement ESG target: Number of programs with subtitles for Deaf people in \% | Target achievement ESG target: Number of programs with audits description in \% | Target achievement ESG target: Number of programs with German sign language in \% Language in \% | Total target achievement in \% | ||
|---|---|---|---|---|---|---|---|---|---|
| Bert Habets | 520.0 | 91.6 | 97.6 | 144.9 | 109.3 | 140.0 | 77.8 | 100.0 | 100.9 |
| Martin Mildner | 350.0 | 91.6 | 97.6 | 144.9 | 109.3 | 140.0 | 77.8 | 100.0 | 100.9 |
| Markus Breitenecker | 345.0 | 91.6 | 97.6 | 144.9 | 109.3 | 140.0 | 77.8 | 100.0 | 100.9 |
| Christine Scheffler ${ }^{1}$ | 100.0 | 91.6 | 97.6 | 144.9 | 109.3 | 140.0 | 77.8 | 100.0 | 100.9 |
1 Due to the departure of Christine Scheffler as of March 31, 2024, and the termination agreement the entitlement to the 2024 Performance Bonus was reduced pro rata temporis by $9 / 12$ in accordance with the termination date during the year.
A new tranche of the Performance Share Plan was granted to the Executive Board members in the financial year 2024. Target achievement is measured in the 2021 compensation system based on P7S1 ROCE at Group level with a weighting of $70 \%$ and relative total shareholder return (TSR) with a weighting of $30 \%$ and in the 2018 compensation system based on adjusted net income at Group level as well as the relative total shareholder return (TSR), each with a weighting of $50 \%$. The value performance of the resulting number of performance share units is dependent on the absolute share price performance of the ProSiebenSat. 1 share and the dividend payments over the performance period.
The performance period of the 2021 tranche, which was issued on the basis of the 2018 compensation system, ends at the end of the financial year 2024. Of the Executive Board members in office in the financial year 2024, only Christine Scheffler participated in the Performance Share Plan 2021 in her capacity as Executive Board member. The following targets were defined for adjusted net income at Group level and relative TSR:
TARGET PARAMETERS FOR PERFORMANCE SHARE PLAN 2021 (2018 COMPENSATION SYSTEM)
in EUR $m$
| Weighting in \% | $0 \%$ target value |
$\mathbf{1 0 0 \%}$ target value |
$200 \%$ target value |
Actual value (before adjustment) | Actual value achievement in \% | ||
|---|---|---|---|---|---|---|---|
| Adjusted net income at Group level | 50 | ||||||
| 2021 | 197.9 | 247.4 | 296.9 | 364.5 | 363.4 | 200.0 | |
| 2022 | 281.7 | 352.1 | 422.5 | 301.1 | 307.1 | 36.1 | |
| 2023 | 197.4 | 246.8 | 296.1 | 223.2 | 219.0 | 43.7 | |
| 2024 | 160.7 | 200.9 | 241.1 | 229.3 | 229.0 | 169.9 | |
| Weighted target achievement adjusted net income | 112.4 | ||||||
| Relative total shareholder return (TSR) | 50 | 25th percentile rank | 50th percentile rank | 90th percentile rank | 18th percentile rank | - | 0.0 |
| Weighted total target achievement | 100 | 56.2 |
1 Restated actual value for 2021 before adjustment, see Annual Report 2022, Notes to the Consolidated Financial Statements, note 3 "Changes in reporting standards and accounting policies".
To calculate target achievement for the financial year 2024, the Supervisory Board adjusted the target parameter of adjusted net income at Group level for reconciling items from the disposal of Stylight GmbH.
In the financial year 2024, the Performance Share Plan was issued uniformly to all incumbent members of the Board of Management on the basis of the 2021 compensation system.
To calculate target achievement for the financial year 2024, the Supervisory Board adjusted the target parameter of return on capital employed at Group level for reconciling items from the disposal of Stylight GmbH and impairments in the course of the disposal of the business operations of Stylight GmbH and all shares in Stylight Inc., that was closed at the beginning of 2024.
TARGET PARAMETERS FOR PERFORMANCE SHARE PLAN 2022 (2021 COMPENSATION SYSTEM)

The following table shows an overview of the tranches of the Performance Share Plan running in the financial year 2024:
OVERVIEW OF THE GRANTED TRANCHES OF THE PERFORMANCE SHARE PLAN (PSP)

The Company has granted neither loans nor provided guaranties or warranties to the members of the Executive Board. The Executive Board members have received no payments from third parties.
The following table shows the compensation granted and owed to former members of the Executive Board in the financial year 2024 pursuant to Section 162 (1) sentence 1 AktG. In accordance with Section 162 (5) AktG, personal information is omitted for former members of the Executive Board if they left the Executive Board before December 31, 2014.
| Wolfgang Link | Rainer Beaujean | Thomas Ebeling | ||||
|---|---|---|---|---|---|---|
| Member of the Executive Board until July 2023 | Chairman of the Executive Board until October 2022 | Chairman of the Executive Board until February 2018 | ||||
| in EUR k | in \% | in EUR k | in \% | in EUR k | in \% | |
| Multi-year variable compensation | ||||||
| Performance Share Plan (2021-2024) | 221.4 | 100 | 387.4 | 100 | - | - |
| Pension payments | - | - | - | - | 484.4 | 100 |
| Compensation granted and owed (in accordance with Section 162 AktG) | 221.4 | 100 | 387.4 | 100 | 484.4 | 100 |
The compensation of the Supervisory Board is governed by Article 14 of the articles of incorporation of ProSiebenSat. 1 Media SE and was originally adopted by the Annual General Meeting on May 21, 2015. According to the German Act for the Implementation of the Second Shareholder Rights Directive (ARUG II) and the revised Section 113 (3) AktG, listed companies must pass a new resolution on the compensation of Supervisory Board at least every four years. The resolution confirming the compensation for the members of the Supervisory Board was passed by a broad majority of around $99 \%$ at the Annual General Meeting on June 1, 2021.
In line with the predominant market practice for listed companies in Germany, the compensation of the Supervisory Board members consists purely of fixed compensation plus an attendance fee. There are no performance-based components. The Executive Board and Supervisory Board believe that purely fixed compensation is best suited to strengthening the Supervisory Board's independence and fulfilling the Supervisory Board's advisory and controlling function, which must be performed independently of the Company's success. The level and design of the Supervisory Board compensation ensures that the Company is able to obtain qualified candidates for membership of the Company's Supervisory Board; the Supervisory Board compensation thus makes an ongoing contribution to the advancement of the business strategy and the long-term development of the Company. The compensation arrangement also follows in particular recommendation G. 17 and suggestion G. 18 Sentence 1 GCGC in the version dated April 28, 2022, which state, firstly, that the compensation of Supervisory Board members should take appropriate account of the larger time commitment of the chairperson and the deputy chairperson of the Supervisory Board as well as the chairperson and the members of committees and, secondly, that Supervisory Board compensation should be fixed compensation.
Members of the Supervisory Board receive fixed annual compensation for each full financial year of their membership of the Supervisory Board. The fixed compensation amounts to EUR 250,000 for the chairperson of the Supervisory Board, EUR 150,000 for the vice chairperson and EUR 100,000 for
all other members of the Supervisory Board. The chairperson of a Supervisory Board committee receives additional annual compensation of EUR 30,000; the additional annual compensation for the chairperson of the Audit Committee amounts to EUR 50,000. Members of the Supervisory Board also receive fixed annual compensation of EUR7,500 for membership in a Supervisory Board committee. In addition, members of the Supervisory Board receive a meeting honorarium of EUR2,000 for each meeting attended in person. For the chairman of the Supervisory Board, the meeting honorarium amounts to EUR3,000 for each meeting attended in person. For several meetings that take place on one day, the meeting honorarium is paid only once. No performancebased variable compensation is granted.
The current members of the Supervisory Board have declared to the Supervisory Board that they voluntarily undertake to each use 20\% of their fixed compensation granted on a yearly basis in accordance with Article 14 (1) and (2) of the articles of incorporation (before deduction of taxes) in order to purchase shares in ProSiebenSat. 1 Media SE every year, and to hold these for a period of four years which, however, shall not exceed the duration of their membership on the Supervisory Board of ProSiebenSat. 1 Media SE; if they are re-elected, the obligation to hold these shares shall apply to their individual terms of office. With this self-commitment to invest in and hold ProSiebenSat. 1 shares, the members of the Supervisory Board want to underscore their interest in the long-term, sustainable success of the Company.
In EUR $k$
| Fixed basic compensation | Presiding Committee compensation | Audit and Finance Committee compensation | Compensation Committee compensation | Meeting honorarium for personal attendance | Total | ||
|---|---|---|---|---|---|---|---|
| Dr. Andreas Wiele Chairman | 2024 | 250.0 | 30.0 | - | 30.0 | 99.0 | 409.0 |
| 2023 | 250.0 | 30.0 | 1.6 | 30.0 | 87.0 | 398.6 | |
| Prof. Dr. Cai-Nicolas Ziegler ${ }^{1}$ Deputy Chairman |
2024 | 131.7 | 7.5 | - | 4.8 | 40.0 | 184.0 |
| 2023 | 50.3 | 3.8 | - | - | 14.0 | 68.0 | |
| Leopoldo Attolico ${ }^{2}$ | 2024 | 67.0 | - | - | - | 24.0 | 91.0 |
| 2023 | - | - | - | - | - | - | |
| Katharina Behrends ${ }^{3}$ | 2024 | 100.0 | 7.5 | - | 4.8 | 46.0 | 158.3 |
| 2023 | 50.3 | 3.8 | - | - | 14.0 | 68.0 | |
| Klára Brachtlová ${ }^{4}$ | 2024 | 100.0 | 7.3 | 7.3 | - | 60.0 | 174.5 |
| 2023 | 20.9 | 1.4 | 1.4 | - | 12.0 | 35.8 | |
| Dr. Katrin Burkhardt ${ }^{5}$ | 2024 | 100.0 | - | 7.5 | 2.8 | 54.0 | 164.3 |
| 2023 | 50.3 | - | 3.8 | 3.8 | 24.0 | 81.8 | |
| Thomas Ingelfinger ${ }^{6}$ | 2024 | 100.0 | - | - | - | 28.0 | 128.0 |
| 2023 | 50.3 | - | - | - | 14.0 | 64.3 | |
| Christoph Mahnsch ${ }^{7}$ | 2024 | 67.0 | 4.8 | - | 4.8 | 24.0 | 100.6 |
| 2023 | - | - | - | - | - | - | |
| Simone Scettri ${ }^{8}$ | 2024 | 67.0 | 4.8 | 31.7 | - | 36.0 | 139.5 |
| 2023 | - | - | - | - | - | - | |
| Prof. Dr. Rolf Nonnenmacher ${ }^{9}$ Deputy Chairman |
2024 | 49.9 | 2.5 | 16.6 | 2.5 | 24.0 | 95.5 |
| 2023 | 125.4 | 3.8 | 50.0 | 7.5 | 56.0 | 242.7 | |
| Marjorie Kaplan ${ }^{8}$ | 2024 | 33.2 | - | - | 2.5 | 18.0 | 53.7 |
| 2023 | 100.0 | 3.8 | - | 3.8 | 40.0 | 147.5 | |
| Ketan Mehta ${ }^{8}$ | 2024 | 33.2 | 2.5 | - | - | 16.0 | 51.7 |
| 2023 | 100.0 | 7.5 | - | - | 40.0 | 147.5 | |
| Dr. Marion Heimes ${ }^{9}$ Deputy Chairwoman |
2024 | - | - | - | - | - | - |
| 2023 | 75.0 | 3.8 | 3.8 | 3.8 | 34.0 | 120.3 | |
| Lawrence A. Aidem ${ }^{8}$ | 2024 | - | - | - | - | - | - |
| 2023 | 50.0 | 3.8 | - | 3.8 | 26.0 | 83.5 | |
| Erik Huggers ${ }^{8}$ | 2024 | - | - | - | - | - | - |
| 2023 | 50.0 | - | - | - | 20.0 | 70.0 | |
| Dr. Antonella Mei-Pochter ${ }^{8}$ | 2024 | - | - | - | - | - | - |
| 2023 | 50.0 | 3.8 | 3.8 | - | 36.0 | 93.5 | |
| Total | 2024 | 1,099.2 | 66.8 | 63.1 | 52.0 | 469.0 | 1,750.1 |
| 1,022.4 | 65.2 | 64.3 | 52.5 | 417.0 | 1,621.5 |
1 Member of the Supervisory Board since June 30, 2023, Deputy Chairman since May 13, 2024.
2 Member of the Supervisory Board since April 30, 2024.
3 Member of the Supervisory Board since June 30, 2023.
4 Member of the Supervisory Board since October 16, 2023.
5 Member of the Supervisory Board and Deputy Chairman until April 30, 2024.
6 Member of the Supervisory Board until April 30, 2024.
7 Member of the Supervisory Board and Deputy Chairwoman until June 30, 2023.
8 Member of the Supervisory Board until June 30, 2023.
In addition to this fixed annual compensation and meeting honoraria, the members of the Supervisory Board were reimbursed for all out-of-pocket expenses and value-added tax levied on their compensation and out-of-pocket expenses.
D\&O insurance covers the personal liability risk should Board members be made liable for financial losses when exercising their functions. No deductible has been agreed for members of the Supervisory Board.
Compensation or benefits for services rendered in person, in particular for advisory and agency services, were not granted to Supervisory Board members in the financial year 2024. The company has granted no loans to members of the Supervisory Board.
All compensation components of the Supervisory Board members correspond to the compensation system valid in the financial year 2024.
The following table compares the percentage change in the compensation of the members of the Executive Board and the Supervisory Board with the earnings development of ProSiebenSat. 1 Group and with the average compensation of employees on the basis of full-time equivalents versus the previous year. The compensation of Executive Board members included in the table is based on the compensation granted and owed for performance in the respective financial year, regardless of the actual timing of receipt. For the members of the Executive Board, the values for the financial year 2024 equal the values stated in the "Compensation Granted and Owed" table in accordance with Section 162 (1) sentence 1 AktG. If members of the Executive Board and Supervisory Board received only pro rata compensation in individual financial years, for example due to entry or departure during the year, the compensation for this financial year is accordingly presented pro rata. In these cases, the significance of the percentage change is thus very limited, since different periods and thus compensation receipts are being compared.
Former Executive Board members with pension payments without further variable compensation in the respective financial year are not disclosed here because they have no relevance to the development of compensation.
The earnings development is mainly presented on the basis of the performance criteria relevant for the performance-based Executive Board compensation.
The comparison with the development of the average employee compensation is based on the average target compensation of employees, including senior management, employed in Germany, primarily at the Unterföhring site, as of December 31 of the respective financial year. This peer group was referenced in the last review of the appropriateness of Executive Board member compensation by an external compensation consultant. In order to ensure comparability, the compensation of part-time workers was extrapolated to full-time equivalents.
| Financial year | 2024 | Change 2024 2023 |
Change 2023 vs. 2023 in \% |
Change 2023 2022 |
Change 2022 vs. 2022 in \% |
Change 202112 | Change 2021 vs. 2021 in \% |
Change 2020 2020 |
vs. 2020 in \% |
|---|---|---|---|---|---|---|---|---|---|
| 1. Earnings development (in EUR m) | |||||||||
| EBITDA at Group level | 511.9 | 140.5 | 264.4 | 665.8 | $-78.9$ | 803.5 | $-17.1$ | 801.0 | 0.3 |
| Adjusted EBITDA at Group level | 557.3 | 577.8 | $-3.6$ | 678.2 | $-14.8$ | 841.2 | $-19.4$ | 705.7 | 19.2 |
| Free cash flow at Group level | 97.5 | 104.1 | $-6.4$ | 247.4 | $-57.9$ | 275.1 | $-10.1$ | 235.3 | 16.9 |
| Adjusted operating free cash flow at Group level | 284.6 | 259.8 | 9.6 | 491.9 | $-47.2$ | 599.3 | $-17.9$ | 424.1 | 41.3 |
| Adjusted net income at Group level | 229.3 | 225.2 | 1.8 | 301.1 | $-25.2$ | 364.5 | $-17.4$ | 221.3 | 64.7 |
| Return on capital employed (P751 ROCE) at Group level | 11.2\% | 11.0\% | 2.6 | 12.4\% | $-11.3$ | 14.8\% | $-16.2$ | 10.5\% | 40.6 |
| Net income in accordance with HGB | 129.3 | $-53.9$ | 339.7 | $-123.4$ | 56.3 | 517.0 | $-123.9$ | 118.6 | 335.9 |
| Employee average | 80.9 | 80.3 | 0.7 | 75.9 | 5.8 | 76.0 | $-0.1$ | 76.7 | $-0.9$ |
|---|---|---|---|---|---|---|---|---|---|
3a. Executive Board compensation of members in office in the financial year (in EUR k)
| Bert Habets (since November 2022) | $1,587.4$ | $1,255.0$ | 26.5 | 213.9 | 486.6 | - | - | - | - |
|---|---|---|---|---|---|---|---|---|---|
| Martin Mildner (since May 2023) | $1,154.7$ | 655.4 | 76.2 | - | - | - | - | - | - |
| Markus Breitenecker (since April 2024) | $1,034.4$ | - | - | - | - | - | - | - | - |
| Christine Scheffler (until March 2024) | $3,195.1$ | $1,153.1$ | 177.1 | $1,034.4$ | 11.5 | $1,372.6$ | -24.6 | 769.5 | 78.4 |
3b. Executive Board compensation of former members (in EUR k)
| Wolfgang Link (from March 2020 to July 2023) |
221.4 | 834.8 | $-73.5$ | $1,157.7$ | $-27.9$ | $1,608.8$ | $-28.0$ | 966.2 | 66.5 |
|---|---|---|---|---|---|---|---|---|---|
| Rainer Beaujean (from July 2019 to October 2022) |
387.4 | 271.5 | 42.7 | $1,833.8$ | -85.2 | $2,824.0$ | -35.1 | $2,098.5$ | 34.6 |
1 Due to the retrospective adjustment of the accounting treatment, the calculation of P751 ROCE 2021 for the quarters during the year was partly based on an assumption-based determination of the capital employed, in particular with regard to the liabilities from voucher transactions.
2 Prior-year figures partly adjusted, see Annual Report 2022, Notes to the Consolidated Financial Statements, note 3 "Changes in reporting standards and accounting policies".
| Financial year | 2024 | Change 2024 2023 |
Change 2023 vs. 2023 in \% |
Change 2023 2022 |
Change 2022 vs. 2022 in \% |
Change 2021 | Change 2021 vs. 2021 in \% |
Change 2020 2020 |
vs. 2020 in \% |
|---|---|---|---|---|---|---|---|---|---|
| 1. Earnings development (in EUR m) | |||||||||
| EBITDA at Group level | 511.9 | 140.5 | 264.4 | 665.8 | $-78.9$ | 803.5 | $-17.1$ | 801.0 | 0.3 |
| Adjusted EBITDA at Group level | 557.3 | 577.8 | $-3.6$ | 678.2 | $-14.8$ | 841.2 | $-19.4$ | 705.7 | 19.2 |
| Free cash flow at Group level | 97.5 | 104.1 | $-6.4$ | 247.4 | $-57.9$ | 275.1 | $-10.1$ | 235.3 | 16.9 |
| Adjusted operating free cash flow at Group level | 284.6 | 259.8 | 9.6 | 491.9 | $-47.2$ | 599.3 | $-17.9$ | 424.1 | 41.3 |
| Adjusted net income at Group level | 229.3 | 225.2 | 1.8 | 301.1 | $-25.2$ | 364.5 | $-17.4$ | 221.3 | 64.7 |
| Return on capital employed (P751 ROCE) at Group level | 11.2\% | 11.0\% | 2.6 | 12.4\% | $-11.3$ | 14.8\% | $-16.2$ | 10.5\% | 40.6 |
| Net income in accordance with HGB | 129.3 | $-53.9$ | 339.7 | $-123.4$ | 56.3 | 517.0 | $-123.9$ | 118.6 | 335.9 |
| Employee average | 80.9 | 80.3 | 0.7 | 75.9 | 5.9 | 76.0 | $-0.1$ | 76.7 | $-0.9$ |
|---|---|---|---|---|---|---|---|---|---|
| Dr. Andreas Wiele (since February 2022) | 409.0 | 398.6 | 2.6 | 282.4 | 41.2 | - | - | - | - |
|---|---|---|---|---|---|---|---|---|---|
| Prof. Dr. Cai-Nicolas Ziegler (since June 2023) | 184.0 | 68.0 | 170.4 | - | - | - | - | - | - |
| Leopoldo Attolico (since April 2024) | 91.0 | - | - | - | - | - | - | - | - |
| Katharina Behrends (since June 2023) | 158.3 | 68.0 | 132.6 | - | - | - | - | - | - |
| Klára Brachtlová (since October 2023) | 174.5 | 35.8 | 387.8 | - | - | - | - | - | - |
| Dr. Katrin Burkhardt (since June 2023) | 164.3 | 81.8 | 100.8 | - | - | - | - | - | - |
| Thomas Ingelfinger (since June 2023) | 128.0 | 64.3 | 99.1 | - | - | - | - | - | - |
| Christoph Mainusch (since April 2024) | 100.6 | - | - | - | - | - | - | - | - |
| Simone Scettri (since April 2024) | 139.5 | - | |||||||
| Prof. Dr. Rolf Nonnenmacher (until April 2024) | 95.5 | 242.7 | $-60.7$ | 201.5 | 20.4 | 195.5 | 3.1 | 203.5 | $-3.9$ |
| Marjorie Kaplan (until April 2024) | 53.7 | 147.5 | $-63.6$ | 145.5 | 1.4 | 131.5 | 10.6 | 133.5 | $-1.5$ |
| Ketan Mehta (until April 2024) | 51.7 | 147.5 | $-64.9$ | 147.5 | 0.0 | 133.5 | 10.5 | 135.5 | $-1.5$ |
1 Due to the retrospective adjustment of the accounting treatment, the calculation of P751 ROCE 2021 for the quarters during the year was partly based on an assumption-based determination of the capital employed, in particular with regard to the liabilities from voucher transactions.
2 Prior-year figures partly adjusted, see Annual Report 2022, Notes to the Consolidated Financial Statements, note 3 "Changes in reporting standards and accounting policies".
In accordance with Section 120a AktG, the Company has reviewed the current 2021 compensation system in order to present the compensation system and any adjustments to the 2025 Annual General Meeting for its approval.
Unterföhring, March 4, 2025
On behalf of the Executive Board

Bert Flabets
Chairman of the Executive Board(Croup CEO)

Martin Mildner
Member of the Executive Board \& Chief Financial Officer (Group CFO)

Markus Breitenecker
Member of the Executive Board \& Chief Operating Officer (COO)
On behalf of the Supervisory Board

Dr. Andreas Wiele
Chairman of the Supervisory Board
In 2024, the major listed companies recorded a positive trend that contrasted with the mixed performance of the stock market as a whole. An upward trend began at the beginning of the year, supported by good company figures, falling inflation rates and the expected interest rate cuts by the European Central Bank. Innovations in the field of artificial intelligence, driven in particular by the large technology companies, also contributed to the positive development. In spring, however, the upturn was dampened by geopolitical tensions, among other things. In the second half of the year, weak economic data from Germany and Europe as well as disappointing labor market figures from the US put further pressure on the stock markets.
Volatility was intensified towards the end of the year by the elections in the US and the upcoming new elections in Germany. Concerns about a possible return to the "America First" policy and increasing economic uncertainty in Europe weighed on the markets. Nevertheless, the DAX recovered and exceeded the 20,000-point mark for the first time at the beginning of December. In contrast, the corporate results of the companies listed on the MDAX and SDAX and, as a result, their share prices were significantly weaker than those of the DAX companies. This was mainly due to the fact that, compared to the DAX companies, they generated a significantly lower proportion of their revenue and earnings abroad, and thus the weak economic trend in Germany had a greater impact on the business development of mid- and small-caps.
On the last day of trading, the DAX closed at 19,909.14 points, up 18.8\% on the end of the previous year. The SDAX, which also includes the share of ProSiebenSat. 1 Media SE, ended the trading year down $1.8 \%$ at 13,711.33 points. The Stoxx Media Index, which includes other media stocks in addition to TV companies, stood at 368.52 points, up $12.5 \%$ compared to the end of 2023.
While the DAX reached new highs several times in 2024, the small-cap indices MDAX and SDAX performed weaker. In this environment, the ProSiebenSat. 1 share was very volatile, but outperformed the benchmark indices in the first months of the year: Better-than-expected company figures in the first quarter of 2024 strengthened the share price, which reached its high for the year in April. In the weeks that followed, however, political and macroeconomic uncertainties weighed heavily on the share price. At the end of 2024, the ProSiebenSat. 1 share recovered, partly due to speculation about a possible takeover by MFE-MEDIAFOREUROPE N.V., Amsterdam, Netherlands ("MFE"), and closed at EUR 4.96 (December 31, 2023: EUR 5.53).
The analysts' average price target (median) at the end of 2024 was EUR 6.50. 14 brokerage houses and financial institutions actively covered the ProSiebenSat. 1 share and published research reports. $43 \%$ of analysts recommended the ProSiebenSat. 1 share as a buy, while $50 \%$ were in favor of holding the share and $7 \%$ gave a sell recommendation.
PROSIEBENSAT. 1 MEDIA SE SHARE PRICE PERFORMANCE

Base: Xetra closing prices, index 100 - December 31, 2023; source: Bloomberg.
KEY FIGURES FOR THE PROSIEBENSAT. 1 MEDIA SE SHARE IN A MULTI-YEAR COMPARISON
| 2024 | 2023 | 2022 | $2021^{1}$ | 2020 | ||
|---|---|---|---|---|---|---|
| Share capital at closing date | EUR | 233,000,000 | 233,000,000 | 233,000,000 | 233,000,000 | 233,000,000 |
| Number of shares as of closing date | Shares | 233,000,000 | 233,000,000 | 233,000,000 | 233,000,000 | 233,000,000 |
| Free float market capitalization at end of financial year (according to Deutsche Börse) | EUR m | 729 | 775 | 1,397 | 2,488 | 2,421 |
| Close at end of financial year (XETRA) | EUR | 4.96 | 5.53 | 8.35 | 14.01 | 13.76 |
| High (XETRA) | EUR | 7.86 | 10.09 | 14.61 | 18.92 | 14.04 |
| Low (XETRA) | EUR | 4.58 | 4.91 | 6.57 | 13.00 | 5.89 |
| Dividend per entitled share | EUR | $-/-^{2}$ | 0.05 | 0.05 | 0.80 | 0.49 |
| Total dividend | EUR m | $-/-^{2}$ | 11 | 11 | 181 | 111 |
| Adjusted earnings per share | EUR | 1.01 | 0.99 | 1.33 | 1.61 | 0.98 |
| Adjusted net income | EUR m | 229 | 225 | 301 | 365 | 221 |
| Weighted average number of shares issued | Shares | 226,714,150 | 226,501,493 | 226,318,471 | 226,234,153 | 226,147,133 |
| Dividend yield per share on basis of closing price | \% | $-/-^{2}$ | 0.9 | 0.6 | 5.7 | 3.6 |
| Total XETRA trading volume | Million shares | 148.1 | 184.4 | 269.8 | 286.7 | 462.3 |
1 Prior-year figures partly adjusted as described in Notes to Consolidated Financial Statements for financial year 2022, note 3 'Changes in reporting standards and accounting policies'.
2 Dividend proposal, please refer to Company Outlook.
ProSiebenSat. 1 Media SE's shares are largely held by institutional investors from Europe and the USA as well as private shareholders. In total, 57.9\% of the shares of ProSiebenSat. 1 Media SE were held in free float on December 31, 2024 (December 31, 2023: 59.1\%). This includes 26.6\% held by private shareholders (December 31, 2023: 28.7\%) and 2.6\% held in treasury (December 31, 2023: 2.7\%).
Based on the voting rights notifications received by December 31, 2024 in accordance with Sections 33 and 34 Securities Trading Act (Wertpapierhandelsgesetz- WpHG), ProSiebenSat. 1 Media SE has two major individual shareholders:
According to the voting rights notification received on September 21, 2023 from Marina Elvira Berlusconi (born August 10, 1966) and Pier Silvio Berlusconi (born April 28, 1969), MFE held 26.58\% of the shares in ProSiebenSat. 1 as of June 12, 2023. In addition, according to the aforementioned voting rights notification, instruments within the meaning of Section 38 (1) WpHG are held in the amount of $2.29 \%$.
According to the voting rights notification we received from Renáta Kellnerová (born July 4, 1967) on October 24, 2024, PPF IM LTD, Nicosia, Cyprus ("PPF") held 12.95\% of the shares in ProSiebenSat. 1 as of October 24, 2024. In addition, at this point in time, according to the aforementioned voting rights notification, instruments within the meaning of Section 38 (1) WpHG are held in the amount of $1.99 \%$.
A detailed description of the shareholding structure in relation to MFE and PPF as of December 31, 2024 can be found in the Combined Management Report in the section "TakeoverRelated Disclosures".
The Annual General Meeting of ProSiebenSat. 1 Media SE for the financial year 2023 was held in virtual form on April 30, 2024. This means that the shareholders entitled to attend and their proxies were able to follow the Annual General Meeting live and in full length in video and audio on the online shareholder portal. The participants were able to exercise their rights in virtual form in the same way as at a physical event: The shareholders or their proxies who were connected to the meeting were able to register their speech via a virtual registration table and made their contributions and asked questions live. A total of around 80 questions were received, which were answered by the Executive Board and Supervisory Board. 63.5\% of the share capital was represented at the Annual General Meeting.
+ Significant Events
The Annual General Meeting resolved to distribute a dividend of EUR 0.05 per share to the dividend-entitled holders for the financial year 2023 (previous year: EUR 0.05). The dividend was paid on May 6, 2024.
In addition, the Annual General Meeting included, inparticular, elections for three Supervisory Board seats. Klára Brachtlová, who had already been a court-appointed member of the Supervisory Board since October 16, 2023, was confirmed by the Annual General Meeting. The Boards' proposed new appointments to the Supervisory Board to replace Marjorie Kaplan and Ketan Mehta, whose terms of office expire, by re-electing Marjorie Kaplan and electing Pim Schmitz did not receive the required majority at the Annual General Meeting. Instead, Christoph Mainusch and Leopoldo Attolico were elected to the Supervisory Board. Christoph Mainusch was elected on the basis of an election proposal by PPF and Leopoldo Attolico was elected on the basis of an election proposal by MFE. Prof. Moreover, Dr. Rolf Nonnenmacher, member of the Supervisory Board and Chairman of the Audit and Finance Committee, was replaced by Simone Scettri as a result of a request for an addition to the agenda by MFE. Prof. Dr. Rolf Nonnenmacher, Marjorie Kaplan and Ketan Mehta have therefore no longer been members of the Supervisory Board since the end of the Annual General Meeting on April 30, 2024.
The Annual General Meeting also approved MFE's request for amendments to the Articles of Association with regard to certain transactions of the Executive Board requiring approval and the cancellation of Authorized Capital 2021 with the required simple majority. However, the required
qualified majority of $75 \%$ of the share capital represented at the adoption of the resolution was not achieved with regard to MFE's request to create new Authorized Capital 2024 and to prepare the spin-off of the parts of the Company not belonging to the Entertainment segment (Commerce \& Ventures and Dating \& Video segments)..
The proposals of the Executive Board and Supervisory Board for an internal reorganization of Joyn GmbH also did not receive the required qualified majority of $75 \%$ of theshare capital represented at the adoption of the resolution.
Also on the agenda were the individual discharges of the Supervisory Board members for the financial year 2023. With the exception of Prof. Dr. Rolf Nonnenmacher, all members of the Supervisory Board were discharged. In addition, the resolution on the discharge of the Executive Board members Ralf Peter Gierig and Christine Scheffler in office in the financial years 2022 and 2023, and on the discharge of the Executive Board member Rainer Beaujean in office in the financial year 2022, for their respective activities in the financial years 2022 and 2023 was postponed to the Annual General Meeting of the Company in the financial year 2025; the other members of the Executive Board were granted discharge for their activities in the financial years 2022 and 2023. All other proposed resolutions were approved by the Annual General Meeting with a clear majority.
In 2024, we informed investors and analysts about ProSiebenSat. 1 Group's strategy and economic development at numerous conferences and roadshows in Europe and the US. Environmental, social and governance (ESG) issues are also a regular part of the conversations. In addition, we regularly inform our shareholders about all important events and developments at ProSiebenSat.1. To ensure transparent communication, all relevant corporate information is published on the ProSiebenSat. 1 website in German and English in a timely manner and, if necessary, on an ad-hoc basis.
For ProSiebenSat.1, success does not only mean increasing the Group's economic results in the long-term. We also believe success means developing the Group's sustainability performance and non-financial performance indicators and thus fulfilling our corporate responsibility. This includes our particular social responsibility: With our offerings, we make an important contribution to a pluralistic opinion.
ProSiebenSat.1's non-financial performance in the area of ESG is analyzed by various rating agencies. In 2024, the Group was assessed as part of the ESG ratings of CDP, EcoVadis, ISS as well as MSCI, S\&P Global and Sustainalytics, among others. In addition, UHLALA Group carried out the voluntary Pride Champion Audit, and the German Association for Financial Analysis and Asset Management (DFVA) audited our governance performance. The current ratings and rankings are published on the Group website as part of the Investor Relations Company Presentation.
as of December 31, 2024
| ESG Rating | Score | Classification |
|---|---|---|
| CDP Climate Change Score | B | The score corresponds to the industry average and the European average. |
| EcoVadis Sustainability Rating | Bronze medal (61 / 100) | The rating is higher or equal to the rating of $75 \%$ of all companies rated by EcoVadis |
| MSCI ESG Rating | AA | The score is above the industry average |
| S\&P Global ESG Score | 40 | The score is above the industry average |
| ISS ESG Rating | C | The score is above the industry average |
| Sustainalytics ESG Risk Rating | 11,8 | The ProSiebenSat. 1 Group ranks 26th out of 265 within the industry |
| UHLALA LGBTIQ+ Diversity Ranking | 0.9 | ProSiebenSat. 1 Group has been awarded the Pride Championship Gold Seal |
| DVFA Corporate Governance Score | $76.63 \%$ | The ProSiebenSat. 1 Group is ranked 5th out of 67 within the SDAX |
We are implementing our sustainability strategy with determination. Against this background, the Supervisory Board of ProSiebenSat. 1 Media SE commissioned PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft ("PwC") to audit the content of the Sustainability Report. Furthermore, the Supervisory Board has engaged PwC to audit selected performance indicators and related explanations with "reasonable assurance". Further information can be found in the Combined Management Report, Chapter: "Information on sustainability reporting in accordance with the German Commercial Code (HGB) and the European Sustainability Reporting Standards".
OUR GROUP: BASIC PRINCIPLES ..... 78
Overall Assessment from the Management's
View: Our Group ..... 78
Organization and Group Structure ..... 79
Our Employees ..... 84
Strategy and Management System ..... 86
Research and Innovation ..... 94
Takeover-Related Disclosures ..... 95
REPORT ON THE ECONOMIC POSITION:
THE FINANCIAL YEAR 2024 ..... 101
Overall Assessment from the Management's
View: Financial Year 2024 ..... 101
Group Environment ..... 102
Comparison of Actual and Projected
Business Performance for the Group ..... 109
Significant Events ..... 111
Group Earnings ..... 113
Financial Performance of the Group ..... 122
Group Financial Position and Liquidity ..... 125
PROSIEBENSAT:1 MEDIA SE
(NOTES IN ACCORDANCE WITH HGB) ..... 129
SUSTAINABILITY ..... 135
Overall Assessment from the Management's
View: Sustainability ..... 135
Information on Sustainability Reporting in
Accordance with HGB and the European
Sustainability Reporting Standards ..... 136
General Information ..... 138
Environmental Information ..... 157
Social Information ..... 173
Governance Information ..... 204
Further Sustainability Information ..... 211
RISK AND OPPORTUNITY REPORT ..... 222
Overall Assessment from the Management's
View: Risk and Opportunity Situation ..... 222
Risk Report ..... 223
Opportunity Report ..... 237
Internal Control, Compliance and Risk
Management System ${ }^{3}$ ..... 240
OUTLOOK ..... 244
Overall Assessment from the Management's
View: Forecast for 2025 ..... 244
Future Business and Industry
Environment ..... 245
Company Outlook ..... 247
OVERALL ASSESSMENT FROM THE MANAGEMENT'S VIEW: OUR GROUP
ProSiebenSat. 1 Group is one of the most dynamic media companies in Europe and one of the leading independent entertainment providers in the German-speaking region. Thanks to the diversity of our portfolio, we reach an audience of millions every day and make an important contribution to the plurality of information.
Our strategic priority is clearly on the core Entertainment business: attractive content, high reach, and more digital revenue. We consistently pursue this approach in order to respond to trends in media usage. At the same time, we want to further optimize our portfolio with a clear focus and integrate our digital entertainment offering ever more closely with our linear programming.
Our goal is to become the number one Entertainment Company in the German-speaking region - with fast-growing digital business models and our streaming platform Joyn at the heart of our strategy. For ProSiebenSat.1, however, sustainable success does not only mean improving the Group's financial results. Our management system is holistic and reflects both financial growth and non-financial targets.
ProSiebenSat. 1 is the home of popular entertainment and reliable infotainment. Entertainment is the core and main business area of ProSiebenSat. 1 Group. As a leading independent provider, our aim is to continuously strengthen our competitive position here by expanding digital business areas. At the heart of this strategy is the streaming platform Joyn: Our goal is to establish Joyn as the leading superstreamer in the German-speaking region and thus as a freely available platform and central point of contact for a wide variety of target groups.
We always follow the principle of "Viewers and Users First" and consistently tailor our offerings to their needs. With our TV stations and our digital streaming platform Joyn, we serve various media usage interests, strengthen our reach and at the same time monetize them in a variety of ways. In parallel, we focus on local and live content for the German-speaking region - Germany, Austria and Switzerland - as our core market. Our Entertainment portfolio is complemented by digital consumer brands in the Commerce \& Ventures and Dating \& Video segments.

In our core business of Entertainment, we cover the entire value creation process - from production (create) to distribution (stream) and sales (sell) of program content. The focus of value creation is on creating and procuring video and audio content (create). This is done strategically in order to take into account the needs of the different target groups and to differentiate ourselves from the competition. It is increasingly essential to have an attractive repertoire of local and live content and to be able to broadcast content across platforms (stream) - from linear TV to the streaming platform Joyn as well as podcasts. The most important source of revenue is the sale of TV advertising offers (sell). In addition, digitalization offers us increasingly important revenue potential to target advertising to specific target groups and monetize our reach via digital offerings such as Joyn. In order to strengthen our market position and meet the tastes of the diversity of users, we conduct intensive market research. This includes studies on media usage as well as analyses of advertising impact, trends in the advertising market and digital industries.
In addition, partnerships are more important than ever in a time of consolidation and globalization of the industry (cooperate): Long-term partnerships with US content providers are still indispensable, but the future requires the expansion of alliances in the German-speaking region,
including with competitors such as public broadcasters. Such cooperations secure our competitiveness in the long term and at the same time promote a diverse and strong media ecosystem in Germany and Europe. We have aligned our strategy with Joyn at the center of our value chain: Designed as an aggregator, Joyn already offers over 70 live signals from various providers and can be a future model for the entire German-speaking region. <= ESRS 2 SBM-1
Entertainment: Our most important Entertainment brands are our free TV stations and our primarily ad-financed streaming platform Joyn. In total, ProSiebenSat. 1 operates 15 free and pay TV stations in Germany, Austria and Switzerland. These include the free TV stations SAT.1, ProSieben, Kabel Eins, sixx, SAT. 1 Gold, ProSieben MAXX, and Kabel Eins Doku in Germany and the free TV stations PULS4, PULS24, ATV I, ATV II, and Puls 8 in Austria and Switzerland.
In order to serve various user interests across all target groups, ProSiebenSat. 1 aims to closely combine linear TV, streaming, and social media, and offer content via as many distribution channels as possible. Our streaming platform Joyn is at the center of this strategy. On Joyn, users can choose from a broad content portfolio - from linear TV stations to on-demand content and exclusive movies and series. At the same time, the platform differentiates itself from the competition through the aggregation of partner content and thus bundles the majority of the linear TV stations as well as numerous media libraries in the German-speaking region.
With this wide variety in our range of programs, we address different, complementary target groups. At the same time, as a media group and important partner in the dual broadcasting system, we have a special social responsibility: It is our duty to inform people objectively, to reflect the diversity of our society, and to classify content independently. Therefore, we also address socially relevant topics through our programs, especially those for the young target groups. Independent reporting is important to meet the growing need for up-to-date information and reliable contextualization of news. Since January 1, 2023, we have been producing news in-house and broadcasting it live from Unterföhring as well as from our capital city studio in Berlin. This allows us to act flexibly in current reporting and distribute content across multiple platforms. All news programs from SAT.1, ProSieben, and Kabel Eins as well as the news offerings in the digital sector and on Joyn are bundled under the common brand newstime to provide a uniform journalistic offering for different target groups around the clock. The new news studio on the New Campus in Unterföhring has been in operation since the beginning of October 2024. The move to one of the most modern news studios in Europe marks another milestone for ProSiebenSat.1.
The main source of revenue in the Entertainment segment is the sale of video advertising within the German-speaking region. Digital advertising products are an increasingly important source of revenue, both for video advertising and new market segments: With Seven.One Audio and its portfolio of exclusively marketable and self-produced podcasts, we are the leader in Germany - and have opened up an additional and dynamically growing revenue market. In addition, the Digital Media \& Entertainment company Studio71 ("Studio71") with its companies in the US, Canada, Germany, and the UK specializes in the creation and sales of digital entertainment offerings. Studio71 mainly develops content in collaboration with influencers, which is marketed and distributed daily on platforms such as YouTube, TikTok, Facebook and Instagram. Under the umbrella of Seven.One Entertainment Group GmbH ("Seven.One Entertainment Group"), Studio71 is closely combined with the streaming platform Joyn as well as with Seven.One Audio.
Our aim is to consistently increase the share of local programming and live content on our platforms in order to strengthen the market share in linear TV and the growth of Joyn. With our focus on local and live content, we are creating another important competitive advantage: Through a large number of exclusive programs, we are differentiating ourselves more clearly from multinational streaming providers and at the same time sharpening our brand profile in linear TV.
US licensed content will remain important in the future, but the Group will acquire it on a selective basis.
ProSiebenSat.1's program production and distribution business is pooled under the umbrella brand Seven.One Studios GmbH ("Seven.One Studios"). This comprises eight production companies in Europe and Israel, including four companies in Germany, namely RedSeven Entertainment GmbH ("Redseven Entertainment"), Pyjama Pictures GmbH ("Pyjama Pictures"), Cheerio Entertainment GmbH ("Cheerio Entertainment"), and Just Friends Productions GmbH ("Just Friends Productions," formerly: Flat White Productions GmbH). The global programming distribution house Seven.One Studios International GmbH ("Seven.One Studios International") is also part of Seven.One Studios with its broad fiction, factual, and format portfolio.
The ProSiebenSat. 1 brands stand for Entertainment - anytime, anywhere, and on any device. Addressing viewers via multiple platforms also benefits ProSiebenSat. 1 in the advertising market: With cross-media offerings, we offer tailor-made solutions and thus create added value in sales. With its subsidiaries Seven.One Media GmbH ("Seven.One Media") and Seven.One AdFactory GmbH ("Seven.One AdFactory"), the Group also supports advertising customers and agencies from finding ideas to conception and implementation. At the same time, ProSiebenSat. 1 is investing in the fields of AdTech and data to create additional monetization opportunities through data-driven offerings and to target advertising ever more precisely to specific target groups.
As part of the Commerce \& Ventures segment, established growth companies such as the pricesaving app marktguru Deutschland GmbH ("Marktguru") and wetter.com GmbH ("wetter.com") also benefit from synergies within the Group. They are assigned to the Commerce \& Ventures segment via the investment vehicle SevenGrowth.
The investments from ProSiebenSat. 1 Group's digital platform and commerce business are also bundled in the Commerce \& Ventures segment. These include the entities of NCG - NUCOM GROUP SE ("NuCom Group"), in which our partner General Atlantic PD GmbH ("General Atlantic") holds a share of $28.41 \%$ as a financial investor; the online comparison portal Verivox GmbH ("Verivox," Consumer Advice); the car rental comparison portal FLOYT Mobility GmbH ("billiger.mietwagen.de," Consumer Advice); or the online beauty provider Flaconi GmbH ("flaconi," Beauty \& Lifestyle). The experience and leisure business of Jochen Schweizer mydays Holding GmbH ("Jochen Schweizer mydays", Experiences) is another of ProSiebenSat. 1 Group's investments, which is part of the Commerce \& Ventures segment.
We pursue an active portfolio management and regularly review various value creation options for all our investments. This means: If a company no longer benefits significantly from the synergies within our Group and our reach, it is part of our strategy to divest these well-established brands to a
more suitable owner. We initiated such a process for Verivox and flaconi in the 2024 financial year. + Strategy and Objectives + Development of ProsiebenSat. 1 Group's Relevant Market Environments
Dating \& Video: ParshipMeet Group was created out of a successful Commerce \& Ventures business and now contributes to our diversified Group portfolio in the Dating \& Video segment: The initial investment was made in 2012 via a media-for-revenue deal with Parship Group GmbH ("Parship Group"). The establishment of a predominantly German-language portfolio around Parship Group's dating business was followed by value-enhancing acquisitions with a focus on the US, including the acquisition of the online dating service eHarmony, Inc. ("eharmony") in 2018 and The Meet Group, Inc. ("The Meet Group") in 2020. Today, ParshipMeet Group is one of the leading online dating and social entertainment providers worldwide. In addition to ProSiebenSat.1, General Atlantic acts as a financial investor with a 45\% share in ParshipMeet Holding GmbH ("ParshipMeet Holding").
Under the motto "Meet - Date - Fall in Love," we cover a broad spectrum in the online dating as well as social entertainment market with the brands of ParshipMeet Group. The Company is also diversified geographically: Online dating platforms such as eharmony, Parship, ElitePartner, and LOVOO help singles in Europe, North America, and Australia to find a partner. Video-based social entertainment apps such as MeetMe, Skout, Tagged, GROWLr, and Yapp enable their users to socialize and be entertained worldwide. In this way, ParshipMeet Group can make various target groups a comprehensive offer for their search for friendships, flirting, or a relationship as well as live entertainment. The revenue model is likewise very diversified and includes long- and short-term subscriptions as well as one-time purchases such as in-app purchases of virtual products and marketing services. << ESRS 2 SBM-1
PROSIEBENSAT. 1 GROUP SEGMENTS IN FINANCIAL YEAR 2024
The Entertainment comprises Seven.One Entertainment Group with its station brands such as SAT. 1 and ProSieben, the digital entertainment offerings with the streaming platform Joyn as the center of entertainment activities as well as the sales and distribution business. In addition, the production and program distribution business of Seven.One Studios complements the segment. The Entertainment segment also includes Seven.One Audio and its portfolio of exclusive podcasts produced in-house, as well as Studio/11 as a provider of digital content and web productions.
In the Commerce \& Ventures segment, we bundle our investments in digital commerce companies with a strong consumer focus. We support these companies with our investment options at various stages of growth.
In the Dating \& Video segment, ParshipMeet Group combines a wide range of online dating and social entertainment offerings under one roof. In this way, ParshipMeet Group can make different target groups a comprehensive offer for their search for friendships, flirting or a relationship.
The economic development of ProSiebenSat. 1 Group is determined primarily by the subsidiaries, held both directly and indirectly. ProSiebenSat. 1 Media SE is the ultimate parent company of the Group. In this function, its tasks include central financing, Group risk management, and the ongoing development of the corporate strategy. These Consolidated Financial Statements include ProSiebenSat. 1 Media SE with all significant subsidiaries - meaning those entities in which ProSiebenSat. 1 Media SE directly or indirectly holds a majority of voting rights, or whose relevant activities it is otherwise able to control.
+ Notes to Consolidated Financial Statements, note 4 "Scope of consolidation"
A detailed overview of the shareholding structure in ProSiebenSat. 1 Group can be found in the following section of the Annual Report:
Our employees are the key to the success of our corporate strategy. Their diverse skills and commitment make a significant contribution to driving forward the digital transformation. The diversity practiced across all segments helps us to remain innovative and competitive in times of change. We want to empower all employees to grow personally and help shape the future of ProSiebenSat.1. Our values "Passion", "Innovation", "Courage", "Coal-Orientation" and "Responsibility" serve as guidance for decisions and our daily cooperation.
+ Sustainability
As of December 31, 2024, ProSiebenSat. 1 Group had 7,041 employees across the Group ${ }^{4}$ (previous year: 7.188). This is a decrease of $2 \%$ compared to the previous year.
The main reason for this is the job cuts initiated in 2023 as part of the strategic realignment of the organization, particularly in the Entertainment segment. The job cuts were made in a socially responsible manner and largely based on a voluntary program. The Group implemented the cost and efficiency program at the end of October 2023. However, the related termination of employment contracts and corresponding reduction in the number of employees did not take place until 2024 for the most part and led to a corresponding cash outflow.
In addition, the number of employees in the Entertainment segment was down on the previous year, in particular due to fluctuations in the production business of Seven.One Studios. The decline in the number of employees in the Dating \& Video segment is also due in part to the reorganization of ParshipMeet Group - primarily in the video business in the USA. In contrast, the number of employees in the Commerce \& Ventures segment increased, particularly at the Digital Platform \& Commerce companies flaconi and Verivox.
In Germany, Austria, and Switzerland, i.e. our core market, there were 6,412 employees as of December 31, 2024 (previous year: 6,548). This corresponds to a share of $91.1 \%$ (previous year: $91.1 \%$ ) in ProSiebenSat. 1 Group. 324 employees (previous year: 420) worked at ProSiebenSat. 1 Media SE
GROUP EMPLOYEES BY SEGMENT
Full-time equivalents (FTE) as of December 31
| 2024 | 2023 | |
|---|---|---|
| Entertainment | 4,191 | 4,327 |
| Commerce \& Ventures | 2,001 | 1,907 |
| Dating \& Video | 525 | 535 |
| Holding | 324 | 420 |
| Total | $\mathbf{7 , 0 4 1}$ | $\mathbf{7 , 1 8 8}$ |
4 The number of employees is shown in full-time equivalents (FTE).
GROUP EMPLOYEES BY REGION
Full-time equivalents (FTE) as of December 31
| 2024 | 2023 | |
|---|---|---|
| Germany | 5,904 | 6,043 |
| Austria/Switzerland | 507 | 504 |
| USA | 307 | 340 |
| UK | 107 | 143 |
| Other | 214 | 157 |
| Total | $\mathbf{7 , 0 4 1}$ | $\mathbf{7 , 1 8 8}$ |
ProSiebenSat. 1 Group is one of the most dynamic media companies in Europe and one of the leading independent entertainment players in the German-speaking region. Thanks to the diversity in our portfolio, we have everything we need to reach millions of people on a daily basis. In Germany alone, we reached almost 60 million viewers in 2024.
We are focusing clearly on our core business and implemented further steps in 2024 to integrate our digital and linear entertainment offerings even more closely. The goal is to become the number one entertainment player in the German-speaking region - with fast-growing digital business models and our streaming platform Joyn at the center. To this end, we are focusing on three strategic priorities: We are investing in attractive programming content, maximizing our reach and diversifying our monetization.
We are expanding our reach by offering content across a wide range of channels and investing more in local and live programming. Through such proprietary content, we are sharpening the core of our brands and differentiating ourselves from competitors, especially international streaming providers. At the same time, we are responding to the structural changes in media usage with Joyn in particular and are addressing new target groups in the audience and advertising market in addition to classic linear television. In this way, we are expanding the opportunities for monetization. In addition, we are expanding our portfolio around our core business Entertainment with digital offerings in the Commerce \& Ventures and Dating \& Video segments, thus diversifying our revenue profile.
STRATEGY AND OBJECTIVES OF THE PROSIEBENSAT. 1 GROUP

Our guiding principle is: "Viewers and Users First": We put our viewers and users at the center of what we do by tailoring our offerings to their individual needs. At the same time, we are investing in digital marketing technologies to offer our customers smart products and customized advertising environments for their brands.
The Entertainment business forms the core of ProSiebenSat. 1 Group, whereby our goal is to strengthen our competitive position and establish Joyn as a superstreamer and leading free entertainment platform for everyone in the German-speaking region. At the same time, initiatives such as our own newsroom, more local and live programming, and closer integration with our creator business are helping to increase the attractiveness of our content. Through innovative advertising products in the Advanced TV segment, we are consistently monetizing our reach and thus increasing the share of digital and smart advertising revenues. Cooperation with various industry partners is also an important part of the Group's strategy, for example in programmatic advertising time trading and distribution. In addition, we will expand Joyn further into an aggregation platform that offers content from partners alongside our own.
+ Opportunity Report
The Commerce \& Ventures segment has a strategic closeness to the Entertainment segment. For more than ten years, we have been supporting the development of aspiring digital companies with our expertise in brand building. We will continue this path by investing in attractive young companies with a strengthened focus on our media-for-equity/media-for-revenue model: We invest free advertising time in aspiring e-commerce companies and in return we participate in their growth. Through this investment approach, the Group is diversifying its revenue streams and monetizing its reach through media synergies. This investment model is very capital-efficient.
At the same time, ProSiebenSat. 1 is concentrating on improving the operational performance of the Group's investments and will follow consistently the "best-owner" strategy. This means that we will continually review which portfolio companies we can lift to the next stage of development with our expertise and our reach with the aim to create value. Conversely, if a business no longer benefits to a high degree from synergies within the Group and especially from our reach, it is part of the overall strategy to also sell well-developed commerce brands to a more suitable owner in order to monetize the investment.
Our Dating \& Video segment has a diversified revenue base with ParshipMeet Group's broad online dating and social entertainment offerings. Since ProSiebenSat. 1 Group has built ParshipMeet Group into a world-leading online dating provider beginning with a media-for-revenue-investment in 2012, the Group is now focusing on improving the operating performance of the Dating \& Video business. The aim is still to increase the value of the ParshipMeet Group and to realize it at the appropriate time.
ProSiebenSat. 1 Group's aim is to grow profitably and sustainably. Our ambition is organic revenue growth averaging a mid-single-digit percentage and generation of a P7S1 ROCE (return on capital employed) of over 15\%. To achieve this, we respond to the economic and structural developments in the market with consistent decisions. In this context, we have realigned our organization over the past two years with a focus on the Entertainment business: The aim of this reorganization is to create a more efficient structure, a leaner cost base and processes that are clearly geared to digital transformation. This is a priority in order to be able to continue investing in the future of the Group, especially in content and digital offerings.
At the same time, we are continuing our effective cash flow management and intend to further reduce our debt. In the medium term, we aim for a financial leverage ratio between 1.5x and 2.5x. This also reflects our fundamental dividend policy. In doing so, the Group is pursuing active portfolio management with the clear goal of realizing synergies within the Group on the one hand, and realizing the value of majority shareholdings such as Verivox and flaconi at the appropriate time on the other. The funds raised from a potential sale would reduce the Group's net debt.
+ Planning and Management $\quad+$ Company Outlook
For ProSiebenSat.1, success does not only mean increasing the Group's economic results in the long-term. We define sustainable business action as an integrated approach to increase our economic, environmental and social performance. ProSiebenSat. 1 Group is clearly committed to its responsibility in the fields of public value \& corporate citizenship, diversity \& inclusion, climate \& environment, and governance \& compliance, which form the basis of our sustainability strategy. In doing so, the Group aligns its sustainability work with the UN Sustainable Development Goals. << ESRS 2 SBM-1
ProSiebenSat. 1 Group's management system based on key figures forms the basis for all of the Company's economic and strategic decisions. The company-specific key performance indicators (KPIs) are derived from the Group's strategy and cover both financial and non-financial aspects. They are planned and managed centrally by the Executive Board of ProSiebenSat. 1 Media SE. The planning and management process is complemented by the monitoring of key figures on the basis of regularly updated data. This also includes the assessment of developments as part of opportunity and risk management.
+ Risk and Opportunity Report
The performance indicators specific to ProSiebenSat. 1 Group are aligned to the interests of the capital providers and cover financial planning as well as aspects of comprehensive revenue and earnings management.
OVERVIEW OF THE MOST IMPORTANT KEY PERFORMANCE INDICATORS AS OF DECEMBER 31, 2024
MOST IMPORTANT NON-FINANCIAL PERFORMANCE INDICATORS
Entertainment segment
- audience shares ${ }^{5}$
MOST IMPORTANT FINANCIAL PERFORMANCE INDICATORS
Group
- revenues
- adjusted EBITDA
- adjusted net income
- adjusted operating free cash flow
- P751 ROCE
- leverage ratio
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[^0]: $>>$ Most important non-financial performance indicators: The development of audience shares is an important criterion in programming and media planning in the advertising-financed TV business. In addition, this data is used as a benchmark for the calculation of advertising time prices: The market share expresses the average number of viewers of a broadcast as a percentage of the number of viewers of the entire TV market. The data indicate what proportion of the entire TV audience a broadcast has reached.
In view of demographic shifts and structural changes in media usage behavior, ProSiebenSat. 1 adjusted the definition of its target group at the start of 2024 in order to better reflect TV usage: In the analysis of audience shares in Germany, ProSiebenSat. 1 now uses the advertising-relevant target group of viewers aged 20 to 59; previously, the focus was on the 14- to 49-year-old target group. In addition, a more detailed view of audience shares is applied within the Group in order to reflect the different relevant target groups of each station. The focus is on the audience shares in prime time, as prime time from 8:00 p.m. to 11:00 p.m. ${ }^{6}$ in particular is characterized by high television usage and thus represents the main advertising period. In Germany, TV usage data is collected by CfK Fernsehforschung on behalf of AGF Videoforschung GmbH ("AGF Videoforschung").
ProSiebenSat. 1 Group analyzes viewer market shares that have been empirically collected by the institutions on a daily basis. In addition to data on linear TV consumption, we analyze digital reach figures, in particular data on our streaming platform Joyn, as well as KPIs relating to our data-based business models. The monthly video users of Joyn and the viewtime are of particular and increasingly high relevance as a non-financial performance indicator. << ESRS S4.MDR-T
Most important financial performance indicators: Revenues, adjusted EBITDA, adjusted net income, adjusted operating free cash flow, P7S1 ROCE (return on capital employed), and the leverage ratio are the central key figures used to manage profitability. The objective is to improve the above-mentioned earnings figures through sustainably profitable revenue growth in all segments. The business units operate mainly as profit centers: This means that they act with full responsibility for revenues and earnings. In addition, flexibility is an important prerequisite for our success, as ProSiebenSat. 1 Group operates in a very dynamic industry environment. The organizational entities - within a centrally adopted framework - therefore make their operating decisions independently, based on the competitive environment, and with the clear objective to generate added value for our shareholders.
The earnings figure adjusted EBITDA stands for adjusted earnings before interest, taxes, depreciation, and amortization (adjusted operating result). Reconciling items - such as M\&A-related expenses, reorganizations and legal claims - are not taken into account in the adjusted operating result, so this figure provides the Executive Board as the chief operating decision-maker with the appropriate performance measure to assess the operating profitability of the Group. Adjusted net income is the adjusted net income attributable to the shareholders of ProSiebenSat. 1 Media SE. In addition to the adjustments from adjusted EBITDA, impairments of goodwill, depreciation, amortization, and impairments of assets recognized from purchase price allocations, and other reconciling items in particular are adjusted for in the calculation.
Reconciling items can influence or even overshadow operating performance and make a multiyear comparison more difficult. Therefore, adjusted earnings figures constitute suitable measures of performance for assessing the sustainable development of the profitability of the Group and its segments. However, the analysis of unadjusted key earnings' figures provides a holistic view of the expense and income structure. At Group level - in addition to revenues, adjusted EBITDA, adjusted net income, adjusted operating free cash flow, P7S1 ROCE, and the leverage ratio as the most important financial performance indicators - EBITDA is also relevant in this context as a less significant financial performance indicator. As the effects of taxes and depreciation and amortization and the financing structure are not taken into account, EBITDA - as well as adjusted EBITDA - also enables simpler comparison with international competitors.
To focus further on the segments' operating cash flow management, the Group uses adjusted operating free cash flow as the most important financial performance indicator. Adjusted operating free cash flow is defined as operating free cash flow before interest and taxes and is
[^0]
[^0]: 6 Since the beginning of 2024, we have been using the period from 8:00 p.m. to 11:00 p.m. for prime time, instead of the period from 8:15 p.m. to 11:00 p.m. as before, and thus are following the prime time slot specified by CfK Fernsehforschung.
calculated as adjusted EBITDA corrected for non-cash expenses and income and less investments (programming and other investments) along with changes in working capital.
P7S1 ROCE (return on capital employed) is another of the most important financial performance indicators used to manage profitability. It is the ratio of adjusted EBIT (adjusted earnings before interest and taxes) corrected for pension expenses and the result from investments accounted for using the equity method to average capital employed. In addition to the reconciling items of adjusted EBITDA, impairments of goodwill, depreciation, amortization, and impairments of assets recognized from purchase price allocations, and other reconciling items are also adjusted for in the calculation of adjusted EBIT. Capital employed is the difference when other provisions, trade and other payables, liabilities to investments accounted for using the equity method, and other liabilities are deducted from intangible assets (including goodwill and assets recognized from purchase price allocations), property, plant and equipment, investments accounted for using the equity method, media-for-equity investments, programming assets, inventories, trade receivables, current other financial assets (excluding derivatives), and other receivables and assets. The value refers to the average of the reporting dates of the last five quarters.
The mid-term aim is to achieve a return on capital employed, i.e. a P7S1 ROCE, of at least 15\%. Expansion and new investments will therefore have to be paid back within three years and generate an internal rate of return of at least 18\%. Strategic projects are usually expected to pay off within five years. The Group therefore manages investments consistently and evaluates each project in the various segments according to the same target parameters.
A capital-efficient leverage ratio is a key performance indicator for the Group's financial planning. The leverage ratio indicates the level of net financial debt in relation to LTM adjusted EBITDA - the adjusted EBITDA that ProSiebenSat. 1 Group has generated in the last twelve months (LTM = last twelve months). The target is a factor of between 1.5x and 2.5x at the end of the relevant year. Cyclical influences or discretionary liquidity outflows - for example due to important strategic investments - may lead to the target range being exceeded or not reached under certain circumstances. However, this does not put the general target range into question.
Financial and non-financial performance indicators are the foundation for corporate management. It is therefore logical to use them as a basis for determining target-oriented variable compensation. The performance bonus is relevant for employees at senior management levels as well as selected sales functions. It is based on the Company's success and on the most important financial performance indicators, which are revenues, adjusted EBITDA, and adjusted operating free cash flow. Various financial performance indicators, which are also described in more detail in the Compensation Report, served as a variable basis for determining the compensation of the Executive Board in the financial year 2024; ESG targets are used in addition to these indicators.
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[^0]: + Compensation Report
Adjusted EBITDA stands for adjusted earnings before interest, taxes, depreciation and amortization. It describes the earnings before interest, taxes, depreciation, amortization, and impairments (operating result) adjusted for certain influencing factors (reconciling items). These reconciling items include:
Adjusted net income is the net income attributable to shareholders of ProSiebenSat. 1 Media SE, adjusted for reconciling items shown under adjusted EBITDA, as outlined above, and adjusted for additional reconciling items. These additional reconciling items include:
In addition to the financial information determined in accordance with IFRS, this Annual Report also includes non-IFRS figures. The reconciliation of these non-IFRS figures with the corresponding IFRS figures is shown in the following section:
ProSiebenSat. 1 Media SE primarily uses non-IFRS measures as a basis for decision-making in its financial, strategic and operational decisions. These also provide investors with additional information which allows a multi-year comparison, as they are adjusted for specific factors. These measures are not determined on the basis of IFRS and may therefore differ from other entities' non-IFRS figures. Therefore, they do not replace the IFRS figures or are more significant than the IFRS figures, but represent supplementary information. We are convinced that the non-IFRS figures are of particular interest to our investors for the following reasons:
Management and planning are closely intertwined at ProSiebenSat. 1 Group. Target figures are defined and determined for various periods within the context of planning, with a focus on the performance indicators outlined above. The different levels of the planning process build on each other and are linked to our risk management. The Supervisory Board is also regularly informed by the Executive Board about all issues relevant to the Company's strategy, planning, business performance, risk situation, risk management, and compliance, both within and outside the Supervisory Board meetings.
BUDGET PLANNING AND RISK MANAGEMENT AT PROSIEBENSAT. 1 GROUP

Business Development
Corporate planning: Corporate planning comprises the operational annual planning (budget) as well as the long-term corporate planning (multi-year planning) and constitutes a detailed quantitative depiction of strategic planning. It is on a monthly basis for the first year and on an annual basis for a further four years. The strategically derived targets for the first year of planning are specified for the most important financial and non-financial performance indicators in a top-down/bottom-up process and carried forward to the multi-year planning. The financial figures from the income statement or statement of financial position and statement of cash flows of individual subsidiaries are analyzed and aggregated at segment and Group level.
Monthly reporting and trend projections: Trend projections are an important tool in planning during the year: They allow the expected performance for the year to be calculated on the basis of the economic performance to date and to be compared with the target figures that were originally budgeted. The aim is to identify potential discrepancies between the target and actual figures immediately and to implement the necessary countermeasures promptly. The Executive Board regularly informs the Supervisory Board about the Company's short-term and long-term economic performance.
In addition to monthly reporting, potential risks are reported to the Group Risk Officer on a quarterly basis. In particular, any changes to risks and early warning indicators during the year and over time are analyzed in this report: As soon as the probability of occurrence of risks exceeds 50\%, they are taken into account in budget planning. Additional opportunities and therefore possible positive deviations from predicted targets are analyzed in parallel with risk management and taken into account in budget planning if their probability of occurrence is more than 50\%. The development of audience shares is an important early warning indicator.
ProSiebenSat. 1 Group operates in a dynamic competitive environment and conducts market research in all areas that are relevant for the business or offer potential for growth. In 2024, the Group invested a total of EUR 8 million in market research activities (previous year: EUR 7 million). The various research units prepare investigations and analyses on advertising impact, on trends in the advertising market and digital industries, and on media usage and assess economic and market projections. The results of the market analyses are a basis for operational and strategic planning. With its studies, ProSiebenSat. 1 also provides valuable knowledge for marketing and advertising planning, which in turn constitutes an important basis for investment decisions for our advertising customers. Program research plays a decisive role in the program development phase: An important task is the assessment of international TV and streaming trends with regard to their potential for the German-speaking entertainment market. The Group is also continuously updating its digital platforms in the Commerce \& Ventures and Dating \& Video segments, with the aim of aligning the offerings with the needs of the users in the best possible way. << ESRS S4-2
ProSiebenSat. 1 Group is an innovation driver, for example in the establishment of new advertising technologies or digital platforms, and above all with Joyn as an advertising-financed streaming service in the German-speaking region. To position ProSiebenSat. 1 as an ideal partner for advertisers and media agencies, the Group is working in particular on the digitalization of advertising in the Entertainment segment and has launched various advertising products under the term Advanced TV. The aim is to combine the advantages of traditional television, such as its high reach, with digital advertising and its data-based broadcast options, thus increasing our share of digital and smart advertising revenues. One example of this is Addressable TV. Addressable TV spots are based on HbbTV ("Hybrid Broadcasting Broadband TV") technology, which was developed by Seven.One Media. They are characterized by the fact that target groups can be addressed based on their interests and thus in a very precise way. Audience TV was added to the Advanced TV product portfolio in 2024 and enables advertising customers to have comprehensive budget control over the target groups that are relevant to them. ProSiebenSat. 1 is also working intensively on how artificial intelligence (AI) can be integrated into business processes and how products can be further developed. Examples include AI solutions for generating content metadata, which form the basis for offering innovative advertising formats as well as personalized recommendations on Joyn. The products and measures mentioned above exemplify how ProSiebenSat. 1 is shaping the digital transformation.
As a listed company whose voting shares are listed in an organized market as defined by Section 2 (7) of the German Securities Acquisitions and Takeover Act (WpÜG), ProSiebenSat. 1 Media SE is obliged to disclose the information stipulated in Section 315a (1) of the German Commercial Code (HGB) in the Combined Management Report. The disclosures are intended to enable a third party interested in taking over a publicly traded company to form an impression of the company, its structure, and any obstacles to the takeover. In addition to these statutory disclosures, the following section also includes the related explanations in accordance with Section 176 (1) Sentence 1 of the German Stock Corporation Act (AktG) in conjunction with Article 9 (1) lit. c) ii) SE Regulation.
As of December 31, 2024, the share capital of ProSiebenSat. 1 Media SE amounted to EUR 233,000,000. It is divided into 233,000,000 no-par registered common shares with a pro rata share in the share capital of EUR 1.00 per share. All shares entail the same rights and obligations. Each share in ProSiebenSat. 1 Media SE grants one vote at the Annual General Meeting and an identical share in profits.
+ Organization and Group Structure
As of December 31, 2024, the total number of treasury shares held by the Company was 6,115,915; this corresponds to $2.6 \%$ of the share capital.
+ Financial Performance of the Group + Notes to Consolidated Financial Statements, note 26 "Shareholders' equity"
The Executive Board has no information on any restrictions on the exercise of voting rights or the transferability of shares that go beyond general regulatory requirements, especially of the law governing the capital market and competition as well as the media laws of the German federal states.
In accordance with Section 63 Sentence 1 of the German Interstate Media Treaty (MStV), the competent state media authority must be notified in writing of any planned change in participating interests or other influences prior to their implementation. The competent state media authority may confirm that no objections exist to such changes only if a license could still be issued under such changed conditions. If a planned change is implemented to which confirmation pursuant to Section 63 Sentence 3 MStV has not been given, the license necessary for the operation of national TV stations pursuant to Section 52 MStV shall be revoked.
Checks will be made for the impermissible participation of domestic or foreign state institutions, their legal representatives, or political parties, as well as compliance with the rules for ensuring diversity of opinion in broadcasting (Sections S3 and 60 et seq. MStV).
For minor changes in participating interests or other influences, the body responsible for the state media authorities in this matter pursuant to Section 105 (3) MStV - the Commission on
Concentration in the Media ("KEK") - has provided for the following exceptions: Pursuant to Section 2 in conjunction with Section 3 of KEK's Reporting Obligation Directive, changes in participating interests are minor if they are effected by acquisition, disposal, or in any other way with less than $5 \%$ of capital or voting rights.
This does not apply if (1) the participating threshold reaches, exceeds or falls below the $25 \%, 50 \%$ or $75 \%$ threshold, (2) an increase or decrease in a notified shareholding interest of at least $5 \%$ is effected by one or more consecutive transactions, or (3) a shareholding in a listed stock corporation reaches or exceeds $5 \%$, and the exceeding of this threshold has not already been reported within the preceding twelve months (see section 4 of the Reporting Obligation Directive).
The German federal states intend to reform media concentration legislation. In the states' Broadcasting Commission, there is a working group developing proposals for an amendment of the German Interstate Media Treaty. The aim is to further strengthen the pluralistic media system.
The Bavarian Media Law also includes catalog of criteria that the Bavarian Regulatory Authority for New Media ("BLM") must consider in the event of changes to the shareholding structure of a broadcaster under the aegis of the BLM. In the event of planned changes in shareholdings, the BLM officially reviews whether the changes would significantly alter the structure of information in Bavaria. In addition, the BLM can take measures to prevent dominance in opinion-making and to secure the plurality of opinion and information.
On the basis of the voting rights notifications according to Sections 33 and 34 of the German Securities Trading Act (WpHG) received by the Company by December 31, 2024, the following investments in the Company exceed $10 \%$ of the voting rights:
According to the voting rights notification that we received on September 21, 2023 from Marina Elvira Berlusconi, born August 10, 1966, and Pier Silvio Berlusconi, born April 28, 1969, MFEMEDIAFOREUROPE N.V., Amsterdam, Netherlands ("MFE") held a direct investment of 26.58\% of the shares with voting rights as of June 12, 2023.
As the parent company of MFE, Finanziaria d'Investimento Fininvest S.p.A., Milan, Italy ("Finanziaria d'Investimento Fininvest"), was attributed an indirect investment in the Company within the meaning of Section 34 WpHG of $26.58 \%$ of the shares with voting rights as of June 12, 2023.
Due to their joint control (multi-parent control) of Finanziaria d'Investimento Fininvest, Holding Italiana Prima S.p.A., Milan, Italy; Holding Italiana Seconda S.p.A., Milan, Italy; Holding Italiana Terza S.p.A., Milan, Italy; Holding Italiana Ottava S.p.A., Milan, Italy; Holding Italiana Quarta S.p.A., Milan, Italy; and Holding Italiana Quinta S.p.A., Milan, Italy (together the "Holding Companies"), were each attributed an indirect investment in the Company within the meaning of Section 34 WpHG of $26.58 \%$ of the shares with voting rights as of June 12, 2023.
Finally, Marina Elvira Berlusconi and Pier Silvio Berlusconi as the heirs jointly controlling the community of heirs of Silvio Berlusconi were each attributed an indirect investment in the Company within the meaning of Section 34 WpHG of $26.58 \%$ of the shares with voting rights as of June 12, 2023. The attribution to Marina Elvira Berlusconi and Pier Silvio Berlusconi was via the Holding Companies (except Holding Italiana Quinta S.p.A. in the case of Marina Elvira Berlusconi and except Holding Italiana Quarta S.p.A. in the case of Pier Silvio Berlusconi) and via the other aforementioned companies.
In addition, Marina Elvira Berlusconi and Pier Silvio Berlusconi indirectly held instruments within the meaning of Section 38 (1) WpHG amounting to $2.29 \%$ of the voting rights via the entities named above.
According to the voting rights notification that we received on October 24, 2024 from Renáta Kellnerová, born July 4, 1967, PPF IM LTD, Nicosia, Cyprus, held a direct investment of 12.95\% of the shares in the Company with voting rights as of October 24, 2024.
As parent company of PPF IM LTD, PPF a.s., Prague, Czech Republic, was attributed an indirect investment in the Company within the meaning of Section 34 WpHG of 12.95\% of the shares with voting rights as of October 24, 2024.
As parent company of PPF a.s, WpHG a.s., PPF Group N.V., Amsterdam Netherlands, was attributed an indirect investment in the Company within the meaning of Section 34 WpHG of 12.95\% of the shares with voting rights as of October 24, 2024.
As parent company of PPF Group N.V., AMALAR HOLDING s.r.o., Prague, Czech Republic, was attributed an indirect investment in the Company within the meaning of Section 34 WpHG of 12.95\% of the shares with voting rights as of October 24, 2024.
Finally, Renáta Kellnerová was attributed an indirect investment in the Company within the meaning of Section 34 WpHG of 12.95\% of the shares with voting rights as of October 24, 2024. The attribution to Renáta Kellnerová was via her subsidiary, AMALAR HOLDING s.r.o., and via the other aforementioned companies.
In addition, Renáta Kellnerová indirectly held instruments within the meaning of Section 38 (1) WpHG amounting to 1.99\% of the voting rights via the entities named above as of October 24, 2024.
No shares with special rights that confer controlling powers have been issued.
There is no control over voting rights in the event that employees hold a capital share of ProSiebenSat. 1 Media SE and do not exercise their controlling rights directly.
In accordance with Section 7 (1) Sentence 1 of the Company's articles of incorporation, the Executive Board of ProSiebenSat. 1 Media SE comprises one or several people. The exact number is determined by the Supervisory Board in accordance with Section 7 (1) Sentence 2 of the articles of incorporation. Members of the Executive Board are in principle appointed and removed by the Supervisory Board as the supervisory body in accordance with Article 39 (2) SE Regulation. In accordance with Section 7 (2) Sentence 1 of the articles of incorporation in conjunction with Article 46 SE Regulation, Executive Board members are appointed for a maximum period of five years. Reappointments are permitted for a maximum of five years respectively. Executive Board members can be removed by the Supervisory Board prematurely for good cause. The appointment and removal of Executive Board members require a simple majority of the votes cast in the Supervisory Board. In the event of a tie, the vote of the Chairman of the Supervisory Board shall prevail (Section 12 (1) Sentence 3 of the Company's articles of incorporation). In urgent cases, the court shall appoint a member at the request of one of the parties involved if the Executive Board does not have the required number of members (Section 85 (1) Sentence 1 AktG in conjunction with Article 9 (1) lit. c) ii) SE Regulation).
The Annual General Meeting must generally decide on changes to the articles of incorporation (Art. 59 (1) SE Regulation). In the case of ProSiebenSat. 1 Media SE, a resolution by the Annual General Meeting to change the articles of incorporation requires the simple majority of the votes cast if at least half of the share capital entitled to vote is represented when the resolution is being passed (Article 59 (2) SE Regulation, Section 51 Sentence 1 of the German SE Implementation Act (SEAG)). Otherwise, this requires a majority of twothirds of the votes cast (Article 59 (1) SE Regulation) unless the articles of incorporation or the law require a greater majority. For example, this is the case for changing the purpose of the Company (Section 179 (2) Sentence 1 AktG in conjunction with Article 59 (1) and (2) SE Regulation and Section 51 Sentence 2 of the German SE Implementation Act) and creating Contingent Capital (Section 193 (1) Sentences 1 and 2 AktG in conjunction with Article 57 SE Regulation, Section 51 Sentence 2 of the German SE Implementation Act) or Authorized Capital (Section 202 (2) Sentences 2 and 3 AktG in conjunction with Article 57 SE Regulation, Section 51 Sentence 2 of the German Implementation Act) for which a majority of at least three quarters of the share capital represented at the adoption of the resolution or the valid votes cast is required respectively. The Supervisory Board is authorized to pass amendments that relate solely to the wording of the articles of incorporation (Section 179 (1) Sentence 2 AktG in conjunction with Article 9 (1) lit. c) ii) SE Regulation and Section 13 of the Company's articles of incorporation).
In accordance with Section 71 (1) no. 8 AktG, the Annual General Meeting of June 12, 2019 authorized the Company, with the approval of the Supervisory Board, to acquire, in accordance with the more detailed conditions of the authorization, treasury shares by June 11, 2024 (inclusive) and to use these, also under exclusion of subscription rights in the cases described in more detail in the authorization. After the expiry of the aforementioned acquisition authorization, the Executive Board is currently not authorized to acquire treasury shares pursuant to Section 71 (1) no. 8 AktG. This shall not affect the Executive Board's right to use treasury shares already acquired in accordance with the aforementioned authorization. No treasury shares were acquired in the financial year 2024.
The Authorized Capital 2021 created by resolution of the Annual General Meeting on June 1, 2021 with authorization to exclude subscription rights was rescinded by resolution of the Annual General Meeting on April 30, 2024. Authorized capital in accordance with Sections 202 et seq. AktG does currently not exist.
By resolution of the Annual General Meeting of June 1, 2021, the Executive Board was authorized, subject to the consent of the Supervisory Board, to issue bearer and/or registered convertible and/or warrant-linked bonds in the total nominal amount of up to EUR 800,000,000 with a limited or unlimited term, on one or more occasions on or before May 31, 2026 (inclusive), and to grant conversion or option rights to the holders or creditors of such bonds in order to acquire up to 23,300,000 new registered no-par shares in the Company in the pro rata amount of up to EUR 23,300,000 of the Company's share capital as specified in more detail in the terms and conditions of the bonds and/or to stipulate the corresponding conversion rights of the Company.
By resolution of the Annual General Meeting on June 1, 2021, there was a contingent increase in share capital by up to EUR 23,300,000 due to the issuance of up to 23,300,000 new registered nopar value shares (Contingent Capital 2021). The Contingent Capital increase serves to grant shares to holders or creditors of convertible bonds in addition to holders of option rights attached to warrant-linked bonds to be issued before May 31, 2026 (inclusive), as a result of the authorization granted by resolution of the Annual General Meeting of June 1, 2021, by the Company or by a domestic/foreign entity in which the Company either directly or indirectly holds the majority of votes and capital.
ProSiebenSat. 1 Media SE concluded the following significant agreements that entail regulations in the event of a change of control, which could result from a takeover bid:
The employment contracts of Executive Board members contain a change of control clause in the event of a change of control at the Company. In the event of a change of control, Executive Board members have the right to terminate their employment contract with three months' notice to the end of the month and resign from the Executive Board if the change of control would have significantly affected the position of these Executive Board members. There is no entitlement to severance payment in the event of a change of control. For more detailed information, please refer to the Compensation Report.
In the financial year 2024, there were no change of control clauses with employees of ProSiebenSat. 1 Media SE in the event of a takeover bid or change of control.
OVERALL ASSESSMENT FROM THE MANAGEMENT'S VIEW: FINANCIAL YEAR 2024
We achieved our financial targets for the financial year 2024: The Group generated an increase in revenues of EUR 65 million to EUR 3,918 million and adjusted EBITDA of EUR 557 million (previous year: EUR 578 million). Net financial debt at the end of the year was also in line with expectations for 2024 and decreased slightly. This is not least the result of our consistent cost and cash flow management, which is aimed at strengthening our profitability and opening up headroom for investments - particularly in local and live programming content.
At the same time, we are making important progress in implementing our strategy despite the difficult economic environment. In 2024, we focused even more clearly on the Entertainment business with the streaming platform Joyn. As a result, we are strategically well positioned to turn the opportunities of digitalization into growth. Joyn is developing very dynamically, which is reflected in the year-on-year increase in Digital \& Smart advertising revenues. At the same time, we are pleased with the growth in large parts of the Commerce \& Ventures segment. These growth figures are in contrast to the overall economic development in Germany.
The economy and, in particular, private consumption, which is crucial for our TV advertising business, have not been as positive as expected at the beginning of the year. While the TV advertising business was characterized by a challenging and highly competitive environment, the Dating \& Video segment also performed below the previous year. This makes it all the more important to establish processes that are clearly geared towards digital transformation and create a competitive cost and cash flow basis.
In 2024, the global economy remained on course for moderate expansion. The continued strong growth in the USA compensated for the muted recovery in many industrialized countries, particularly in Western Europe and China. The International Monetary Fund (IMF, January 2024) expects stable but subdued growth of $3.2 \%$ in real terms for the year as a whole after $3.3 \%$ growth in real terms in 2023. The eurozone is expected to have grown by $0.8 \%$ in real terms in 2024 according to the IMF (2023: +0.4 \%).
The German economy lagged significantly behind global economic growth and stagnated: After gross domestic product had already contracted by $0.3 \%$ in real terms in 2023 according to Destatis, economic output decreased by $0.2 \%$ in 2024 (January 2025). Industry and the export sector in particular are under pressure, not least due to structural adjustment problems. These include the high energy prices by international comparison, the requirements of decarbonization, and the consequences of demographic change.
At the same time, private consumption provided less impetus for growth than economists had hoped for during the year: Although private consumer spending increased by $0.3 \%$ in real terms over the year as a whole (Destatis, January 2025), the Joint Economic Forecast experts had still predicted growth of $0.9 \%$ in real terms in the spring. Economic and geopolitical uncertainties as well as increasingly unfavorable news from the labor market dampened the consumer sentiment. However, positive signals have recently come from the retail sector. According to a preliminary report from the Federal Statistical Office of Germany in January 2025, revenues increased in the second half of 2024 by $2.6 \%$ in real terms compared to the previous year, after falling by $0.5 \%$ in the first half of the year.
+ Future Business and Industry Environment
DEVELOPMENT OF GROSS DOMESTIC PRODUCT IN GERMANY IN \%, CHANGE VS. PREVIOUS QUARTER
Q4 2023 Q1 2024 Q2 2024 Q3 2024 Q4 2024
1.0

$-1.0$
Chained, adjusted for price, seasonal and calendar effects. Source: Federal Statistical Office (Destatis), press release dated January 30, 2025.
The economic situation is reflected in the development of the advertising market, which correlates very sensitively and closely with private consumer spending. According to data from Nielsen Media,
gross investments in TV advertising increased by 5.2\% over the year to EUR 17.41 billion (previous year: EUR 16.55 billion). In the fourth quarter, however, TV advertising investment decreased by 2.8\% to EUR 5.77 billion (previous year: EUR 5.94 billion). According to Nielsen Media, ProSiebenSat. 1 Group's TV advertising revenues also reflect this trend: While TV advertising investments increased by $2.7 \%$ to EUR 6.06 billion gross in 2024 (previous year: EUR 5.90 billion), ProSiebenSat. 1 recorded a decline of $5.0 \%$ to EUR 2.11 billion in the fourth quarter (previous year: EUR 2.22 billion). This resulted in a market share of $34.8 \%$ over the year (previous year: $35.6 \%$ ) and $36.5 \%$ (previous year: $37.4 \%$ ) for the fourth quarter. The development of ProSiebenSat.1's market share in Germany is partly due to the European Football Championship and the Summer Olympic Games.
There are also structural effects. According to the latest forecast by the German Advertising Federation (Zentralverband der deutschen Werbewirtschaft - 'ZAW'), the total volume of the advertising market is likely to have grown by $2.9 \%$ over the year. However, the disproportionately high growth of digital advertising compared to traditional linear TV advertising remains the decisive factor for the relatively positive development of the advertising market in the context of the overall economic situation. This trend is also reflected in the forecasts published in December by media agencies ZenithOptimedia and Magna Global for 2024: Whereas total advertising spending in Germany increased by $6.1 \%$ and $6.4 \%$, respectively, due to the dynamic growth rates of online advertising, investment in TV advertising is likely to be down on the previous year by $1.6 \%$ and $0.2 \%$, respectively. We assume that the TV advertising market developed negatively on a net basis in the third quarter after a solid first half of the year and remained below the previous year's level in the fourth quarter. This also results in a slight decrease for the full year.
The gross advertising investments collected by Nielsen Media are important indicators for evaluating the development of the advertising market. They are based on the official price lists before the deduction of discounts, advertising and agency commissions. The figures also include TV commercials from media-for-revenue and media-for-equity transactions. Since the advertising revenues of large US digital groups, such as Google LLC ("Google"), are not reflected in the Nielsen figures, they do not represent the total gross advertising market. Due to the high level of discounts on list prices that are common in the market, actual advertising spending and the associated revenues of the advertising industry are significantly lower than the gross values.
By selling in-stream video ads, which are shown online before, after, or during a video stream, ProSiebenSat. 1 Group generated gross revenues according to Nielsen Media of EUR 752.7 million in the full year (previous year: EUR 572.5 million). The Group is thus significantly expanding its market position and is growing faster than the market with an increase of $31.5 \%$. The market volume for advertising budgets in in-stream video ads in Germany increased by 5.7\% to EUR 1.35 billion gross (previous year: EUR 1.28 billion). Nielsen Media's data does not include global platform providers such as Google and Meta Platforms, Inc. ("Meta")/Facebook.
Despite declining reach, linear TV continues to have the greatest advertising relevance: Combined with the highest advertising expenditure, TV achieves an average return on investment (ROI) of 4.2 and thus delivers the highest additional revenue that is directly stimulated by advertising. This makes TV by far the most important revenue driver for advertisers. This is the result of a recent study conducted by Omnicom Media Group Germany bynd on behalf of Seven.One Media GmbH ("Seven.One Media"). The relevance of TV advertising is also reflected in Nielsen Media's advertising market data for the German market: $48.1 \%$ of gross advertising investment went to TV advertising in 2024 (previous year: $48.0 \%$ ).
TV ADVERTISING MARKETS IN GERMANY, AUSTRIA AND SWITZERLAND ON A GROSS BASIS

Germany: January-December, gross, Nielsen Media.
Austria: January-December, gross, Media Focus.
Switzerland: January-December, the advertising market shares relate to the German-speaking part of Switzerland, gross, Media Focus.
The media landscape is changing rapidly and dynamically. In addition to technological innovations and increasingly digital usage, social developments are shaping the way media is used.. According to current industry studies, the following key developments are emerging for the German market in terms of media usage behavior: Although TV reach and usage time has been declining for several years, especially in the younger target groups, it still accounts for a large part of the total media usage time overall. While TV is still the medium with the highest reach, usage time and advertising impact, the traditional subscription model in the streaming sector (subscription video-on-demand, "SVoD") in particular is reaching its saturation limits. Ad-financed streaming and podcasts, on the other hand, continue to grow.
This is the conclusion drawn in the "Media Activity Guide 2024", among others, which takes stock of media usage in Germany and is conducted on an annual basis by forsa. Gesellschaft für Sozialforschung und statistische Analysen mbH ("forsa.") on behalf of Seven.One Media. On average, people in Germany between the ages of 14 and 69 watch around three hours of television every day. This means: TV accounts for about one-third of daily media usage, which constitutes the majority. According to the "Media Consumer Survey 2024" conducted by Deloitte GmbH
Wirtschaftsprüfungsgesellschaft ("Deloitte"), television continues to score points with its live character and convenient use as a "secondary medium".
At the same time, podcasts can continue their dynamic growth: Half of Germans now listen to podcasts at least occasionally - twice as many as five years ago. In parallel, the usage time is increasing, almost doubling in 2024 compared to the previous year, and is now around 10 minutes a day for 14- to 69-year-olds. In the younger target group of 14- to 29-year-olds, podcasts already reach $69 \%$. In this age group, the usage time is 13 minutes per day. The trend also shows that the formerly very young medium of podcasts is gradually being used more widely and is increasingly reaching middle-aged and elderly individuals. This makes podcasts increasingly attractive as an advertising medium.
Although the use and acceptance of digital services continues to rise, companies are finding it increasingly difficult to increase consumers' willingness to pay for digital products and services, according to the "German Entertainment \& Media Outlook 2024-2028" study conducted by
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft ("PwC"). This development is confirmed by the Media Activity Guide, according to which the usage time of SVoD offers has been approaching a saturation threshold of about 35 minutes a day in the target group of 14- to 69-yearolds for almost one and a half years.
The usage time of ad-financed on-demand services such as media libraries, YouTube or social media videos, on the other hand, is increasing, according to the Media Activity Guide. It is now 60 minutes a day (previous year: 54 minutes a day) among 14- to 69-year-olds. Social media platforms are increasingly evolving into video channels. Over 58\% of the usage time now consists of video content. However, social media platforms as well as YouTube are only used to a small extent on the big screen - unlike media libraries.
The importance of the big screen in the digital age, not only for media use, but also in terms of relevance with regard to advertising impact and brand building, is backed up by various market research studies. For example, the "Into the Wild" study by Screenforce, the initiative of TV marketers in Germany, Austria and Switzerland for television and video content, shows how closely advertising recall is related to the usage situation, with relaxed, lean-back usage with full-screen coverage offering the best conditions for impact. A longer viewing time of advertising on the big screen leads to a high advertising and detail recall.
While the relevance of the big screen is still high, it is becoming increasingly less important for people whether television is provided via the traditional cable or satellite connection or via a streamed service such as Joyn. However, streaming services offer a decisive advantage - they can be used regardless of location and time. In addition, there is a financial aspect: With the abolition of the "service charge privilege" as of July 1, 2024, i.e. the requirement to use a specific cable TV provider stipulated in the rental contract, Joyn offers a free alternative to the conventional cable network.
We have aligned our portfolio with these structural developments in media usage. At the same time, we are reacting to the competitive situation in our programming: In the course of digitalization and the offerings from multinational streaming platforms, content with a local character as well as live broadcasts are becoming an increasingly important differentiating feature. That is why we focus our programming strategy on local and live content across all genres. Examples of this are formats such as "Germany's Next Topmodel - by Heidi Klum" and "Wer stiehlt mir die Show?" (Stealing the Show). In 2024, they achieved market shares above the channel average, with $14 \%$ and $13.3 \%$ respectively in prime time (average market share of 20- to 59-year-old viewers). In addition to shows, "SAT. 1 Frühstücksfernsehen (SAT. 1 Breakfast TV) scored an average market share of $13.8 \%$ among 20- to 59-year-olds. In addition, the Joko \& Klaas program day with live content, following the anniversary episode "Joko \& Klaas gegen ProSieben" (Beat the Channel), achieved a high market share of $10.2 \%$ on average among 20- to 59-year-olds.
This programming strategy is also successful on the digital platforms. For example, "Germany's Next Topmodel - by Heidi Klum" recorded 506 million video views across all digital platforms during the season, with the format achieving 30\% more video views on Joyn compared to the previous season. Other examples of the success of local program content on Joyn are the formats "Promi Big Brother" and "Big Brother" as well as the SAT. 1 series "Die Landarztpraxis" (The country doctor's office) and "Die Spreewaldklinik" (Spree Forest Clinic). Joyn's monthly video users increased to a total of 7.1 million ( $+44 \%$ compared to the previous year) and the viewing time on an annual basis increased to 40.2 billion minutes ( $+36 \%$ compared to the previous year). In the fourth quarter, Joyn recorded an increase of $25 \%$ to 7.9 million monthly video users, and the viewing time increased to a total of 12.3 billion minutes ( $+40 \%$ compared to the same period last year).
ProSiebenSat. 1 stands for attractive entertainment with a high proportion of local and live content. At the same time, the Group has expanded its programming initiatives in the News area. Nevertheless, the ProSiebenSat. 1 stations in the German market recorded a decline in audience share in the target group of 20- to 59-year-olds: For the year, the combined market share was 20\%
(previous year: 21.4\%) and in the fourth quarter it was 20.9\% (previous year: 21.3\%). In prime time, which is particularly relevant for the advertising market, the combined audience share of ProSiebenSat. 1 stations amounted to $19.4 \%$ in 2024 (previous year: 20.9\%). This development in 2024 is due in particular to the strong competition from the European Football Championship and the Olympic Games on the public broadcaster channels in the summer months as well as to RTL's extensive football offering. At the same time, we recognize that the long-term appeal of some of our established formats is gradually dwindling as viewer interests change. This makes it all the more important that we focus more on local and live content in order to strengthen viewer loyalty.
AUDIENCE SHARES OF PROSIEBENSAT. 1 STATIONS IN GERMANY, AUSTRIA AND SWITZERLAND in \%
| Audience shares Q4 2024 |
Audience shares Q4 2023 |
Audience shares 2024 |
Audience shares 2023 | |
|---|---|---|---|---|
| Germany | 20.9 | 21.3 | 20.0 | 21.4 |
| Austria | 26.3 | 25.0 | 24.8 | 25.9 |
| Switzerland | 17.1 | 16.1 | 15.1 | 16.2 |
Germany: A 20-59; ProSiebenSat. 1 Group: SAT.1, ProSieben, Kabel Eins, sixx, SAT.1 GOLD, ProSieben MAXX, Kabel Eins Doku; sources: AGF Videoforschung; AGF SCOPE 1.7; January 1, 2023-June 30, 2024; market standard: TV; evaluation type TV time interval; product-related. In the analysis of audience shares in Germany, ProSiebenSat. 1 uses the advertising-relevant target group of viewers aged 20 to 59 since 2024; previously, the focus was on the 14- to 49-year-old target group.
Austria: A 12-49; SAT.1 Österreich, ProSieben Austria, Kabel Eins Austria, PULS 4, sixx Austria, ProSieben MAXX Austria; SAT.1 Gold Österreich, Kabel Eins Doku Österreich, ATV + ATV 2, PULS 24; sources: AGTT/ON TELETEST; Evogenius Reporting; January 1, 2023-December 31, 2024; weighted for number of people; including VOSDAL/time shift; standard.
Switzerland: Figures are based on 24 hours (Mon-Sun), all platforms, overnight +7; SAT.1 Schweiz, ProSieben Schweiz, Kabel Eins Schweiz, sixx Schweiz, SAT.1 Gold Schweiz, ProSieben MAXX Schweiz, Puls 8; advertising-relevant target group: 15- to 49-year-olds; D-CH; total signal; source: Mediapulse TV Data; January 1, 2023-December 31, 2024.
In view of demographic shifts and structural changes in media usage behavior, ProSiebenSat. 1 adjusted the definition of its target group at the start of 2024 in order to better reflect TV usage: Since then, ProSiebenSat. 1 has been using the advertising-relevant target group of 20- to 59-year-old viewers when looking at audience shares in Germany.
Digitalization is opening up additional opportunities for us to strengthen our reach and diversify our revenue profile. In the area of distribution, ProSiebenSat. 1 participates in the technical activation fees that end customers pay to the respective providers for programs in HD quality. In this context, we renewed our contractual agreements with Deutsche Telekom AG ("Deutsche Telekom") and Sky Deutschland Fernsehen GmbH \& Co. KG ("Sky") in 2024, which means that Joyn is now automatically integrated on both Magenta TV and Sky Stream as well as all Sky Q receivers. HD usage has been increasing continuously for several years. In Germany, ProSiebenSat. 1 Group's HD channels recorded 13.9 million users in the reporting period, equating to $7.6 \%$ growth compared to the previous year. In 2023, about $93 \%$ of the total of 36 million TV households in Germany received television in HD; In 2024, this proportion is likely to have risen further.
Another example of how ProSiebenSat. 1 serves new user interests and generates revenues beyond traditional video advertising is the marketing of podcasts. Our portfolio of Seven.One Audio includes podcasts from a wide variety of categories, with almost half of them ranked among the top 50 podcasts in Germany according to Arbeitsgemeinschaft Media-Analyse (agma). Examples are "Baywatch Berlin" or the true crime hits "Mordlust" (Lust For Murder) and "Mord auf Ex" (Murder on Ex). The podcast market is developing dynamically, with Seven.One Audio's podcasts achieving an average of almost 48 million accesses or downloads per month in 2024.
An increasing number of Germans are shopping online, with every third person ordering at least once a week at the click of a mouse. This is the conclusion reached by Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh). Surveys like this show that online shopping is becoming increasingly popular and is an integral part of everyday life. At the same time, consumers are increasingly attaching importance to products that are manufactured in a resource-saving way and have a positive social or ecological impact. This preference in purchasing behavior and the importance of sustainable consumption is also confirmed by the joint study by REWE Group, CfK Consumer Panel Services and the German Sustainability Award Foundation. In addition, online portals with a high consumer focus in particular benefit from TV advertising as a growth lever. This correlation is shown, for example, by the current data of the Media Activity Guide: Around half of those surveyed say they shop online while watching TV. It is equally popular for people to research products that have been shown in TV shows (48\%) or in TV advertising (44\%). Consequently, television acts as a direct source of inspiration here.
With our Commerce \& Ventures portfolio, we make targeted use of these trends in consumer behavior: Our investment strategy focuses on sustainable companies and in particular start-ups from the food industry whose products are suited for sales in the high-reach and emotionally powerful medium of TV. In 2024, for example, SevenVentures GmbH ("SevenVentures") invested in Formo Bio GmbH ("Formo"), an innovative food start-up, via a media-for-equity investment. Through this collaboration, SevenVentures will become a long-term strategic media partner of the company, which has launched the world's first vegan cheese based on koji proteins. At the same time, we have expanded our existing strategic minority investment in KoRo Handels GmbH ("KoRo") by participating in the company's current financing round. KoRo offers vegan and vegetarian food primarily via its own e-commerce platform.
With ProSiebenSat. 1 supporting e-commerce companies at various stages of growth, the Group can raise awareness of its brands via advertising and, in particular, use media-for-equity and media-forrevenue deals to expand into digital consumer markets without large amounts of cash. A large part of the commerce portfolio is dependent on the overall economic development. On the one hand, this applies to the financial strength of the partner companies and the investment opportunities that arise. On the other hand, private consumption is relevant for the business performance of the portfolio companies. This was once again clearly evident in 2024, with the sectors diverging significantly and the Commerce \& Ventures segment growing overall. Despite general consumer restraint, flaconi in particular gained momentum. This reflects the trend that premium and luxury beauty and personal care offerings in particular are benefiting from the fact that more and more people are ordering online. With its clear focus on beauty products, flaconi is well positioned to convert this trend into dynamic growth and it strengthened its market position in 2024.
+ Future Business and Industry Environment
At the same time, the market environment of the online comparison portal Verivox remained stable after the easing on the energy markets. Verivox benefited from this in 2024. In addition, the optimization of service options across Verivox's portfolio had a positive impact on revenue growth.
In the Dating \& Video segment, we have a wide product range in the online dating and social entertainment market with the platforms of ParshipMeet Group. ParshipMeet Group is widely diversified thanks to its offerings for diverse target groups and in terms of its revenue sources and geographical presence: The Group comprises nine consumer brands and is present on four continents. The Group generates around two-thirds of its revenues outside of the German-speaking region (Germany, Austria and Switzerland). Accordingly, the factors influencing business performance are also extremely diverse: This includes macroeconomic developments, with private consumption being particularly relevant, as well as legal changes and a high level of competition. In
addition, there are technological and social trends that can change the user behavior and influence the business situation.
Online dating is the largest revenue driver in the Dating \& Video segment. According to a study by New Street Research LLP from March 2023, the total market for online dating worldwide is estimated to be worth around USD 9.6 billion (previous year: USD 8.9 billion), of which USD 5.5 billion (previous year: USD 5 billion) is attributable to Europe and North America ("New Street Research"). Online dating is firmly established, especially among the younger target group. Around 70\% of 16- to 29-year-olds and also around 70\% in the 30- to 49-year-old age group have experience in online dating. This was demonstrated by a survey conducted by Bitkom Servicegesellschaft mbH ("Bitkom Research") for the German market in 2024.
At the same time, the challenges have increased recently, with the competitive environment intensifying, not least due to the economic situation. In addition, there has been a significant change in user behavior, such as a lack of commitment and superficiality of contacts. In this context, the use of AI is gaining in importance. Legal changes, such as the recent Fair Consumer Contracts Act (Gesetz für faire Verbraucherverträge), are also having an impact on the business situation in the Dating \& Video segment. The legislation came into force in Germany in 2022 and provides for stricter regulations for contracts with longer terms.
ProSiebenSat. 1 Group published its Annual Report for the year 2023 on March 7, 2024 and targeted Group revenues in the range of EUR 3.95 billion plus/minus EUR 150 million in its Company Outlook for the financial year 2024. The expectation for adjusted EBITDA was EUR 575 million plus/minus EUR 50 million. The Group also assumed that adjusted net income would be around the previous year's level of EUR 225 million. ProSiebenSat.1's adjusted net income is largely determined by the development of adjusted EBITDA; this indicator is also influenced by the financial result and income taxes. Adjusted operating free cash flow is the Group's relevant cash flow performance indicator and is also based on the development of adjusted EBITDA. ProSiebenSat. 1 assumed that adjusted operating free cash flow - for reasons of comparability adjusted for the change in investments in relation to the construction of the new campus at the premises in Unterföhring - will be in a double-digit million euro amount above the previous year's figure of EUR 260 million. At the same time, the Group assumed that - assuming stable development of adjusted EBITDA and higher investments in programming content - the leverage ratio would be between 2.5x and 3.0x at the end of 2024 (December 31, 2023: 2.7x).
The most important planning assumption for ProSiebenSat. 1 is the development of the economic situation in Germany, as the advertising market in particular correlates very closely with private consumption. Assuming a positive economic and consumer climate, the Group assumed growth in Entertainment advertising revenues in the German-speaking region (Germany, Austria, and Switzerland) at the beginning of 2024: With Group revenues at the mid-point of the target range, ProSiebenSat. 1 expected Entertainment advertising revenues in the German-speaking region to grow by around $2 \%$.
However, the German economy and, in particular, private consumption, which is relevant for the TV advertising business, did not develop as positively over the course of the year as the economic research institutes had originally forecast. Against this backdrop, our TV advertising revenues were down on the previous year from the third quarter onwards after a solid first half of the year. With the publication of the quarterly figures on November 14, 2024, ProSiebenSat. 1 Group nevertheless confirmed its forecast for the year, as the Commerce \& Ventures segment grew dynamically both in the third quarter and on a nine-month basis.
Although the Group had confirmed the ranges for its annual targets for revenues and adjusted EBITDA with the publication of the quarterly figures on November 14, 2024, ProSiebenSat. 1 has since expected adjusted EBITDA to be below EUR 575 million due to the increasingly gloomy development of the TV advertising market. This is due to the fact that the TV advertising business is characterized by a high profit margin - but is also very sensitive to the economy and pro-cyclical. The annual forecast for Group revenues remained unchanged at EUR 3.95 billion with a variance of plus/minus EUR 150 million.
In 2024, ProSiebenSat. 1 Group generated Group revenues of EUR 3.92 billion. Adjusted EBITDA amounted to EUR 557 million. The figures are therefore in line with our expectations, even though advertising revenues in the fourth quarter, which is important for the TV business, were down on the previous year. The annual figures for all other financial performance indicators are also in line with expectations.
The development of audience shares in Germany is ProSiebenSat. 1 Group's key non-financial performance indicator - here the Group expected to at least confirm its market position. In 2024, the ProSiebenSat. 1 stations' audience share in the target group of 20- to 59-year-olds in Germany was 20.0 percent, down 1.4 percentage points on the previous year. This reflects, among other things, the stronger than expected market shares achieved by our competitors as a result of broadcasting the European Football Championship and the Olympic Games. At the same time, we recognize that the long-term appeal of some of our established formats is gradually dwindling as viewer interests change. This makes it all the more important that we focus more on local and live content in order to strengthen viewer loyalty. The Group therefore increased its programming expenses in 2024, although not by the originally announced total of EUR 80 million. They increased by EUR 40 million to EUR 987 million over the course of the year.
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[^0]: + Development of ProSiebenSat. 1 Group's Relevant Market Environments + Planning and Management
On March 18, 2024, the Supervisory Board of ProSiebenSat. 1 Media SE appointed Austrian Media Manager Markus Breitenecker to the Executive Board with effect from April 1, 2024. Together with CEO Bert Habets (Group CEO), he is responsible for the operational management of the Entertainment division as Chief Operating Officer (COO). His focus is on streaming and digital platforms. In addition, he is responsible for the country activities in Switzerland and Austria. The Group is thus strengthening its clear strategic focus on the entertainment sector within the Executive Board as well.
Markus Breitenecker had previously headed the business of ProSiebenSat. 1 Group in Austria. During his many years of work for the Group, he grew ProSiebenSat. 1 PULS4 into the largest private television group and Joyn into the largest streaming platform in Austria.
After more than five years with the company, including four years as a member of the Executive Board, Christine Scheffler resigned from the Executive Board on March 31, 2024 by mutual agreement due to differences of opinion regarding the next steps in the Company's positioning. As of April 1, 2024, the Executive Board of ProSiebenSat. 1 Media SE has thus consisted of Bert Habets (Group CEO), Martin Mildner (Group CFO) and Markus Breitenecker (COO).
On April 30, 2024, the Annual General Meeting of ProSiebenSat. 1 Media SE for the 2023 financial year was held. The attendance was $63.5 \%$ of the share capital, 5.5 percentage points higher than in the previous year. The Annual General Meeting was again held virtually.
In accordance with the proposals of the Executive Board and Supervisory Board, the Annual General Meeting resolved to pay out a dividend of EUR 0.05 per share to eligible shareholders for the financial year 2023. The dividend was paid on May 6, 2024.
The request for an addition to the agenda by MFE-MEDIAFOREUROPE N.V. ("MFE") in preparation for the demerger of the parts of the company that do not belong to the Entertainment segment (Commerce \& Ventures and Dating \& Video segments) did not achieve the required qualified majority of $75 \%$ of the share capital represented during the vote. With their decision, the shareholders followed the recommendations of the Executive Board and the Supervisory Board, thus confirming the Company's strategy. In addition to concentrating on the core business of entertainment, this includes the value-maximizing sale of individual investments in the digital portfolio.
The Annual General Meeting approved MFE's request for an addition to the agenda regarding changes to the articles of incorporation, with regard to certain transactions of the Executive Board requiring approval and to cancel the Authorized Capital 2021, with the required simple majority of the votes cast. MFE's request for an addition to the agenda for the creation of new Authorized Capital 2024, on the other hand, did not achieve the necessary majority due to the requirement of a qualified majority of $75 \%$ of the share capital represented during the vote.
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[^0]: + Takeover-Related Disclosures
The proposals of the Executive Board and Supervisory Board for an internal reorganization of Joyn GmbH also did not receive the required qualified majority of $75 \%$ of the basic capital represented at the resolution.
In addition, the Annual General Meeting included, in particular, elections for three Supervisory Board seats. Klára Brachtlová, who had already been a court-appointed member of the Supervisory Board since October 16, 2023, was confirmed by the Annual General Meeting. The Management proposed new appointment of the expiring Supervisory Board mandates of Marjorie Kaplan and Ketan Mehta, by re-electing Marjorie Kaplan and electing Pim Schmitz did not receive the required majority at the Annual General Meeting. Instead, Christoph Mainusch and Leopoldo Attolico were elected to the Supervisory Board. Christoph Mainusch was elected on the basis of a nomination by PPF and Leopoldo Attolico was elected on the basis of a nomination by MFE. Prof. Dr. Rolf Nonnenmacher, member of the Supervisory Board and Chairman of the Audit and Finance Committee, was also replaced by Simone Scettri as a result of a request for an addition to the agenda by MFE. Prof. Dr. Rolf Nonnenmacher, Marjorie Kaplan and Ketan Mehta have therefore no longer been members of the Supervisory Board since the end of the Annual General Meeting on April 30, 2024.
The first meeting of the Supervisory Board of ProSiebenSat. 1 Media SE took place on May 13, 2024, following the Annual General Meeting on April 30, 2024. At this first meeting after the new election of the Supervisory Board, Prof. Dr. Cai-Nicolas Ziegler was elected Deputy Chairman of the Supervisory Board. In addition, Simone Scettri was elected Chair of the Audit and Finance Committee (AFC) and Dr. Katrin Burkhardt Deputy Chair of the AFC.
In its annual reports for 2022 and 2023, ProSiebenSat. 1 Group reported in detail on the business activities of Jochen Schweizer GmbH ("Jochen Schweizer") and mydays GmbH ("mydays") with regard to the Payment Services Supervision Act (Zahlungsdiensteaufsichtsgesetz - 'ZAG') and the related processes. In 2024, the Munich I Public Prosecutor's Office has transferred the previous observation process into a formal investigation concerning the reported matter.
In November 2024, the Munich I Public Prosecutor's Office and the Munich District Court imposed corporate fines totaling EUR 3.9 million on ProSiebenSat. 1 Media SE, Jochen Schweizer and mydays for violations of the ZAG, which they accepted. The Group companies concerned have cooperated extensively with the Public Prosecutor's Office and have continuously shared the results of their own investigation with it.
With the payment of the fines in January 2025, the proceedings for all affected Group companies have been concluded.
ProSiebenSat. 1 Group uses various debt financing instruments and practices active financial management. In this context, in April 2024, the Group extended the majority of the syndicated loan tranche, which was previously due in April 2026, by a further year until April 2027, amounting to EUR 353 million. The remaining part of this loan tranche of EUR 47 million remains due unchanged in April 2026.
In the Dating \& Video segment, challenges have grown, the market situation has deteriorated significantly, and the user behavior of the relevant target groups is changing. Against this background, non-cash impairment losses on goodwill totaling EUR 386 million were recognized in the fourth quarter of 2024. These have no impact on adjusted net income.
In the financial year 2024, ProSiebenSat. 1 Group recorded Group revenues of EUR 3,918 million, an increase of 2\% (previous year: EUR 3,852 million). Adjusted for currency effects and portfolio changes, the revenue increase was EUR 78 million or also 2\%.
The development of the Group's revenues reflects the challenging overall economic situation. This is particularly evident in the TV advertising business, as companies' willingness to invest correlates very closely with private consumption. Both factors were characterized by restraint due to the macroeconomic environment. In addition, revenues in the Dating \& Video segment declined in a difficult and highly competitive economic environment.
In contrast to the linear advertising business, Digital \& Smart advertising revenues in the Germanspeaking region grew significantly, reflecting the high advertising demand for Joyn in particular. Overall, ProSiebenSat. 1 generated 46\% of its revenues from the sale of advertising time in the German-speaking region (previous year: 48\%). At the same time, large parts of the Commerce \& Ventures segment - and Verivox and flaconi in particular - recorded significant growth. Against this background, the segment's revenues rose to around EUR 1 billion for the first time, which corresponds to a 26\% share of Group revenues (previous year: 22\%). In detail the revenue breakdown is as follows:
REVENUE SHARE BY SEGMENT
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| Entertainment | $\mathbf{6 5 \%}$ | $\mathbf{6 7 \%}$ |
| Advertising revenues DACH | $46 \%$ | $48 \%$ |
| Other Entertainment revenues | $19 \%$ | $19 \%$ |
| Commerce \& Ventures | $\mathbf{2 6 \%}$ | $\mathbf{2 2 \%}$ |
| Dating \& Video | $\mathbf{1 0 \%}$ | $\mathbf{1 1 \%}$ |
1 DACH = German-speaking region (Germany, Austria, Switzerland).
EXTERNAL REVENUES
in EUR $m$
| Entertainment | Commerce \& Ventures | Dating \& Video | Total Group | |||||
|---|---|---|---|---|---|---|---|---|
| 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | |
| Advertising revenues | 2,055 | 2,116 | 117 | 107 | - | - | 2,172 | 2,224 |
| DACH ${ }^{+}$ | 1,784 | 1,853 | 117 | 107 | - | - | 1,900 | 1,960 |
| thereof TV | 1,472 | 1,555 | - | - | - | - | 1,472 | 1,555 |
| thereof Digital \& Smart | 312 | 298 | - | - | - | - | 312 | 298 |
| Rest of the world | 272 | 264 | - | - | - | - | 272 | 264 |
| Distribution | 208 | 186 | - | - | - | - | 208 | 186 |
| Content | 155 | 158 | - | - | - | - | 155 | 158 |
| Digital Platform \& Commerce | - | - | 885 | 734 | - | - | 885 | 734 |
| Consumer Advice | - | - | 293 | 261 | - | - | 293 | 261 |
| Experiences | - | - | 77 | 68 | - | - | 77 | 68 |
| Beauty \& Lifestyle | - | - | 515 | 404 | - | - | 515 | 404 |
| Dating \& Video | - | - | - | - | 375 | 434 | 375 | 434 |
| Dating | - | - | - | - | 207 | 245 | 207 | 245 |
| Video | - | - | - | - | 169 | 188 | 169 | 188 |
| Other revenues | 118 | 114 | 3 | 3 | - | - | 122 | 117 |
| Total | 2,537 | 2,574 | 1,005 | 844 | 375 | 434 | 3,918 | 3,852 |
1 DACH = German-speaking region (Germany, Austria, Switzerland).
External revenues in the Entertainment segment amounted to EUR 2,537 million in the financial year 2024 and were thus $1 \%$ or EUR 38 million below the previous year's figure. This reflects the market environment. The German economy and, in particular, private consumption, which is relevant for our advertising business, did not develop as positively as the institutes had forecast at the beginning of the year. After a solid nine-month period, revenues in the fourth quarter, which is important for the TV advertising business, were significantly down on the previous year.
While TV advertising revenues declined in the financial year 2024, Digital \& Smart advertising revenues in the German-speaking region recorded an increase. Joyn once again grew dynamically. The streaming platform recorded a 36\% increase in AVoD (Advertising-Video-on-Demand) revenues, while SVoD (Subscription-Video-on-Demand) revenues, which are reported under other revenues, increased by $21 \%$. Overall, revenues in the German-speaking region from Digital \& Smart advertising offerings grew by $5 \%$, while total advertising revenues decreased by $3 \%$. This development confirms the focus on Joyn as an ad-financed streaming model and the expansion of our digital entertainment portfolio. Distribution revenues also recorded an increase of 12\%. In addition to cooperation agreements, for example, with Deutsche Telekom and Sky, higher HD usage contributed to growth. Through distribution, the Group diversifies its revenue profile and generates revenues independent of the advertising market development.
The Commerce \& Ventures segment recorded dynamic growth in 2024: The segment's external revenues increased by 19\% to EUR 1,005 million (previous year: EUR 844 million). Adjusted for currency effects and portfolio changes, growth amounted to $21 \%$. The most important revenue driver was the beauty and lifestyle business with flaconi, which continued to grow significantly despite ongoing consumer restraint. Verivox also continued its revenue growth in a stable market environment. Revenues in Jochen Schweizer mydays' experience and leisure business (Experiences) also recorded double-digit growth in the financial year 2024. Despite the difficult advertising market environment, revenues from SevenVentures' media-for-revenue and media-for-equity business also grew.
External revenues in the Dating \& Video segment amounted to EUR 375 million. This is a decrease of $13 \%$ or EUR 58 million compared to the previous year. Revenues in the Dating segment fell by 16\% or EUR 38 million, while revenues in the Video segment decreased by 10\% or EUR 20 million. This development is attributable to the challenging competitive environment, in addition to consumer restraint.
Adjusted EBITDA amounted to EUR 557 million, a decrease of 4\% or EUR 21 million compared to the previous year. Adjusted for currency effects and portfolio changes, the figure was down by EUR 26 million or also 4\%.
Adjusted EBITDA in the Entertainment segment decreased by 12\% or EUR 57 million to EUR 416 Mio Euro. The decline in earnings reflects the industry environment and, in particular, the close correlation between consumer restraint and TV advertising customers' restrained investments. In the fourth quarter in particular, the high-margin but also very cyclically sensitive TV advertising business was adversely affected. In order to strengthen its reach and in particular the growth of Joyn, the Group also invested more heavily in its programming. In this context, programming expenses increased by 4\% to EUR 987 million (previous year: EUR 948 million) year-on-year.
The Commerce \& Ventures segment grew very profitably: adjusted EBITDA almost doubled in the financial year 2024 and increased to EUR 106 Mio Euro (previous year: EUR 59 Mio Euro). This reflects the dynamic earnings growth in large parts of the portfolio. In particular, Consumer Advice with Verivox and Beauty \& Lifestyle with flaconi further increased their profitability. In addition, the experience and leisure business of Jochen Schweizer mydays and the media-for-revenue and media-for-equity business made a positive contribution to earnings.
Adjusted EBITDA in the Dating \& Video segment amounted to EUR 59 million in the financial year 2024, down 19 Prozent on the previous year (previous year: EUR 72 million). This is due to the revenue trend. However, ParshipMeet Group was able to partially counteract the decline in revenues through cost adjustments and measures to increase efficiency, particularly in the segment's video business.
ADJUSTED EBITDA BY SEGMENT
in EUR $m$
| $\mathbf{2 0 2 4}$ | 2023 | Absolute change | Change in \% | |
|---|---|---|---|---|
| Entertainment | 416 | 473 | -57 | -12.1 |
| Commerce \& Ventures | 106 | 59 | 48 | 81.3 |
| Dating \& Video | 59 | 72 | -14 | -19.0 |
| Reconciliation (Holding \& other) | -24 | -27 | 3 | -10.6 |
| Total adjusted EBITDA | $\mathbf{5 5 7}$ | $\mathbf{5 7 8}$ | $\mathbf{- 2 1}$ | $\mathbf{- 3 . 6}$ |
PRESENTATION OF RECONCILING ITEMS WITHIN ADJUSTED EBITDA in EUR m
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| Adjusted EBITDA | $\mathbf{5 5 7}$ | $\mathbf{5 7 8}$ |
| Income from changes in scope of consolidation | 1 | - |
| Fair value adjustments of share-based payments | 1 | 2 |
| Income adjustments | $\mathbf{2}$ | $\mathbf{2}$ |
| M\&A related expenses | -7 | -9 |
| Reorganization expenses | -2 | -80 |
| Expenses for legal claims | -10 | 0 |
| Expenses from changes in scope of consolidation | 0 | -3 |
| Expenses from other one-time items | -24 | -23 |
| Expenses relating to strategic resignments of business units | -5 | -324 |
| Expense adjustments | $\mathbf{- 4 7}$ | $\mathbf{- 4 4 0}$ |
| Reconciling items | $\mathbf{- 4 5}$ | $\mathbf{- 4 3 7}$ |
| EBITDA | $\mathbf{5 1 2}$ | $\mathbf{1 4 0}$ |
EBITDA improved in the financial year 2024 to EUR 512 million (previous year: EUR 140 million). The increase was due to significantly lower reconciling items than in the previous year. These amounted to minus EUR 45 million (previous year: EUR -437 million) and are essentially composed as follows:
The expense adjustments included in the reconciling items amounted to EUR 47 Mio Euro, compared to EUR 440 Mio Euro in the previous year. This item for the financial year 2024 includes expenses for legal claims of EUR 10 million. These expenses resulted from two different official investigations, firstly in connection with the imposition of fines with regard to the Payment Services Supervision Act (Zahlungsdiensteaufsichtsgesetz - 'ZAC') and the associated processes at Jochen Schweizer and mydays, and secondly due to consumer protection proceedings in Australia.
There were also expenses from other one-time effects: These amounted to EUR 24 million (previous year: EUR 23 million) and resulted primarily from the clarification of the facts with regard to the ZAG and the creation of a value-added tax provision.
By contrast, the high prior-year figure for expense adjustments was influenced by expenses from the strategic realignment of the Group totaling EUR 324 million. In this context, ProSiebenSat. 1 Group identified an impairment requirement for programming assets of EUR 198 million in the financial year 2023 and also recognized a provision for onerous contracts for the acquisition of future programming assets of EUR 126 million. There were also reorganization expenses of EUR 80 million.
Depreciation, amortization, impairment losses and reversal of impairment losses amounted to EUR 553 million in the financial year 2024 (previous year: EUR 227 million). Impairment losses on intangible assets and property, plant, and equipment increased by EUR 352 million to EUR 394 million compared to the previous year. This significant increase is due to non-cash impairments on goodwill amounting to EUR 386 million (previous year: EUR 2 million). These are attributable to the goodwill of the group of cash-generating units Dating (EUR 298 million) and the cash-generating unit Video (EUR 88 million), which are both reported in the Dating \& Video segment. The impairments are mainly due to a deteriorated market situation, as a result of changes in user behavior of the relevant target groups.
+ Risk Report
Amortization of other intangible assets amounted to EUR 123 million (previous year: EUR 124 million), while depreciation of property, plant, and equipment amounted to EUR 64 million (previous year: EUR 66 million). In addition, reversals of impairment losses on intangible assets and property, plant, and equipment totaling EUR 28 million were recognized in the Entertainment and Commerce \& Ventures segments in the financial year 2024 (previous year: EUR 5 million). These primarily reflect the higher expectations of the planning assumptions used compared to previous planning for the medium-term earnings and cash flow situation of the Digital Platform \& Commerce cash-generating unit.
The financial result in the financial year 2024 improved to minus EUR 21 million, compared to minus EUR 78 million in the previous year. This positive development is attributable to the following effects:
The change in the interest result reflects in particular higher interest income from bank balances, which rose to EUR 16 million (previous year: EUR 9 million). There was also interest income from tax matters in the amount of EUR 11 million (previous year: EUR 5 million), which is mainly due to interest on tax refunds for previous years. Overall, the interest result amounted to minus EUR 54 million (previous year: EUR -62 million).
The result from investments accounted for using the equity method amounted to EUR 6 million (previous year: EUR 2 million) and is characterized by a reclassification effect: in the previous year, the share of the negative result for the period of Urban Sports Club GmbH ("Urban Sports Club") was recognized in the financial result as result from investments accounted for using the equity method. Since December 2023, there has no longer been any significant influence here in accordance with IAS 28, which is why the investment in Urban Sports Club was reclassified to other financial assets.
The other financial result improved to EUR 26 million (previous year: EUR -18 million), which is primarily due to higher valuation effects from media-for-equity investments and other investments. These amounted to EUR 32 million (previous year: EUR 9 million) and EUR 13 million (previous year: EUR -2 million). In addition, the other financial result included effects from the valuation of interest rate options, which amounted to minus EUR 10 million (previous year: EUR -29 million).
Income taxes resulted in expenses of EUR 60 million (previous year: income from income taxes of EUR 30 million). The change compared to the previous year is due to the improved earnings before taxes in the 2024 financial year, although it should be noted that impairments of goodwill are not tax deductible. This impact was partially offset by tax income for previous years and higher valuations from media-for-equity investments and other investments that are not relevant for tax purposes.
+ Notes to Consolidated Financial Statements, note 14 "Income taxes"
The Group's effective tax rate, i.e. the ratio of reported tax expenses to earnings before taxes, was due to the not tax deductible impairment of goodwill minus 96.2\% (previous year: 18.4\%). The adjusted tax rate amounted to $30.1 \%$ (previous year: $34.1 \%$ ).
RECONCILIATION OF ADJUSTED EBITDA TO NET INCOME in EUR $m$
| 2024 | 2023 | Absolute change | Change in \% | |
|---|---|---|---|---|
| Adjusted EBITDA | 557 | 578 | $-21$ | $-3.6$ |
| Reconciling items | $-45$ | $-437$ | 392 | $-89.6$ |
| EBITDA | 512 | 140 | 371 | - |
| Depreciation, amortization, impairments and reversal of impairments | $-553$ | $-227$ | $-326$ | - |
| thereof from purchase price allocations | $-5$ | $-49$ | 44 | $-89.3$ |
| Operating result (EBIT) | $-41$ | $-87$ | 46 | $-52.7$ |
| Financial result | $-21$ | $-78$ | 56 | $-72.4$ |
| Income taxes | $-60$ | 30 | $-90$ | - |
| Net income | $-122$ | $-134$ | 12 | $-8.8$ |
| Attributable to shareholders of ProSiebenSat. 1 Media SE | 51 | $-124$ | 174 | - |
| Attributable to non-controlling interests | $-173$ | $-10$ | $-163$ | - |
The developments described above resulted in an improvement of net income to minus EUR 122 million (previous year: EUR - 134 million). The increase in EBITDA was partially offset by the non-cash impairments of goodwill in the amount of EUR 386 million, which had no impact on adjusted net income.
Adjusted net income, and thus consolidated net profit adjusted for reconciling items, amounted to EUR 229 million, almost on the previous year's level (EUR 4 million or 2\% compared to previous year).
RECONCILIATION OF ADJUSTED NET INCOME
in EUR $m$
| 2024 | 2023 | Absolute change | Change in \% | |
|---|---|---|---|---|
| Net income | $-122$ | $-134$ | 12 | $-8.8$ |
| Reconciling items within EBITDA | 45 | 437 | $-392$ | $-89.6$ |
| Reconciling items under EBITDA | 308 | $-78$ | 385 | - |
| Amortization, impairments and reversal of impairments from purchase price allocations ${ }^{1}$ | 5 | 50 | $-45$ | $-89.5$ |
| Valuation effects in other financial result | $-19$ | 20 | $-38$ | - |
| Valuation effects of put-option liabilities ${ }^{2}$ | $-5$ | $-4$ | $-1$ | 13.4 |
| Impairments of Goodwill | 386 | 2 | 384 | - |
| Other effects ${ }^{3}$ | $-21$ | 1 | $-23$ | - |
| Tax effects on adjustments | $-39$ | $-147$ | 108 | $-73.3$ |
| Subtotal | 231 | 225 | 5 | 2.3 |
| Net income attributable to non-controlling interests | 173 | 10 | 163 | - |
| Adjustments attributable to non-controlling interests | $-174$ | $-10$ | $-164$ | - |
| Adjusted net income attributable to noncontrolling interests | $-1$ | 0 | $-1$ | - |
| Adjusted net income | 229 | 225 | 4 | 1.8 |
| Adjusted earnings per share (in EUR) | 1.01 | 0.99 |
1 Including impacts on associates consolidated using the equity method in the amount of EUR 0 million (previous year: EUR 1 million). 2 Including compounding and foreign currency effects of EUR 2 million (previous year: EUR 2 million).
3 Including impairment losses and reversals of impairment losses of other intangible assets in the amount of EUR -4 million (previous year: EUR 0 million) and impairment losses and reversals of impairment losses of property, plant and equipment in the amount of EUR - 10 million (previous year: EUR -1 million).
ProSiebenSat. 1 Group's total costs amounted to EUR 4,000 million in the financial year 2024. This slight increase of $1 \%$ or EUR 40 million is due to impairments on the Group's cash-generating entities Dating and Video totaling EUR 386 million. The impairments are included in other operating expenses.
In contrast, both cost of sales as well as selling and administrative expenses decreased. This reflects our goal of aligning our processes with the digital transformation and creating a competitive cost base as a result. The Group has already initiated important measures in this area with its cost and efficiency program in the 2023 financial year and is increasingly benefiting from leaner cost structures. At the same time, the Group is consistently pursuing its programming strategy with a focus on local and live content and is making targeted investments in the expansion of Joyn in order to strengthen its digital reach.
TOTAL COSTS
in EUR $m$
| $\mathbf{2 0 2 4}$ | 2023 | Absolute change | Change in \% | |
|---|---|---|---|---|
| Total costs | 4,000 | 3,959 | 40 | 1.0 |
| Cost of sales | 2,549 | 2,812 | -263 | -9.3 |
| Selling expenses | 667 | 707 | -40 | -5.7 |
| Administrative expenses | 397 | 435 | -39 | -8.9 |
| Other operating expenses | 386 | 5 | 382 | - |
The significant cost items developed as follows:
Personnel expenses reported under cost of sales, selling expenses, and administrative expenses decreased by $12 \%$ to EUR 685 million (previous year: EUR 780 million). To counteract the partial decline in revenues, the Group took targeted cost measures in the financial year 2023 and made the organization more efficient. This cost and efficiency program was accompanied by job cuts. In this context, there were severance expenses amounting to EUR 67 million in the financial year 2023, of which EUR 33 million is included in cost of sales, EUR 22 million in selling expenses, and a further EUR 13 million in administrative expenses.
The Group's cost of sales decreased by 9\% or EUR 263 million to EUR 2,549 million in 2024 compared to the same period of the previous year (previous year: EUR 2,812 million). In addition to lower personnel expenses, the decline in consumption of programming assets also had an impact. This fell by $23 \%$ to EUR 912 million (previous year: EUR 1,181 million): While depreciation and amortization increased to EUR 900 million (previous year: EUR 833 million), impairments fell to EUR 117 million (previous year: EUR 218 million). In addition, the change in provisions for onerous contracts included in the consumption of programming assets fell to minus EUR 104 million (previous year: EUR 130 million). The decision to invest more heavily in exclusive local content resulted in additions to provisions for onerous contracts amounting to EUR 126 million as well as impairments of EUR 198 million in the previous year.
The Group's selling expenses fell by 6\% or EUR 40 million to EUR 667 million. In addition to lower personnel costs, strict cost management had an impact here. Moreover, depreciation, amortization, impairment losses and reversal of impairment losses included in selling expenses decreased to EUR 5 million (previous year: EUR 15 million) due to a reversal of an impairment loss in the Commerce \& Ventures segment in the amount of EUR 10 million.
The Group's administrative expenses fell by 9\% or EUR 39 million to EUR 397 million (previous year: EUR 435 million). This development is also partly due to lower personnel costs. In addition, lower depreciation, impairment losses and reversal of impairment losses were recognized.
These amounted to EUR 55 million (previous year: EUR 63 million), whereby a reversal of an impairment loss of EUR 4 million was also recognized in the Commerce \& Ventures segment.
In contrast, other operating expenses increased significantly: They amounted to EUR 386 million (previous year: EUR 5 million) and in the 2024 financial year exclusively include impairments on goodwill.
| $\mathbf{2 0 2 4}$ | 2023 | Absolute change | Change in \% | |
|---|---|---|---|---|
| Revenues | 3,918 | 3,852 | 65 | 1.7 |
| Cost of sales | -2,549 | -2,812 | 263 | -9.3 |
| Selling expenses | -667 | -707 | 40 | -5.7 |
| Administrative expenses | -397 | -435 | 39 | -8.9 |
| Other operating income/expenses | -345 | 16 | -361 | - |
| Operating result (EBIT) | $\mathbf{- 4 1}$ | $\mathbf{- 8 7}$ | $\mathbf{4 6}$ | $\mathbf{- 5 2 . 7}$ |
| Financial result | -21 | -78 | 56 | -72.4 |
| Income taxes | -60 | 30 | -90 | - |
| Net income | $\mathbf{- 1 2 2}$ | $\mathbf{- 1 3 4}$ | $\mathbf{1 2}$ | $\mathbf{- 0 . 8}$ |
| Attributable to shareholders of | ||||
| ProSiebenSat. 1 Media SE | $\mathbf{5 1}$ | $\mathbf{- 1 2 4}$ | $\mathbf{1 7 4}$ | - |
| Attributable to non-controlling interests | -173 | -10 | -163 | - |
ProSiebenSat. 1 Group pursues the goal of strengthening and expanding its competitive position on the basis of a solid financial position. This reflects our dividend policy and the proposal of the Executive Board and Supervisory Board to the upcoming Annual General Meeting: The Executive Board and Supervisory Board propose the distribution of a dividend of EUR 0.05 per share to the dividend-entitled holders for the financial year 2024 (previous year: EUR 0.05). This corresponds to an expected total payment of around EUR 11 million and a payout ratio of 5\%.
ProSiebenSat. 1 Group measures the Company's mid-term financial success using the key figure P751 ROCE (Return on Capital Employed). P751 ROCE amounted to $11.2 \%$ at the end of 2024 and was thus slightly above the previous year's level (previous year: 11.0\%). This development is associated with the fact that the capital employed decreased due to the lower programming assets and the non-cash impairment of goodwill recognized in the fourth quarter of 2024, while adjusted EBIT declined.
in EUR m
| 2024 | 2023 | |
|---|---|---|
| Adjusted EBIT ${ }^{1}$ | 382 | 401 |
| Pension expenses | 2 | 2 |
| Result from investments accounted for using the equity method | 6 | 3 |
| Adjusted EBIT after corrections | 390 | 406 |
| Capital employed (average) ${ }^{2}$ | 3,465 | 3,703 |
| P7S1 ROCE (in \%) | 11.2 | 11.0 |
1 Adjusted EBIT stands for adjusted earnings before interest and taxes. Besides adjusted EBITDA, depreciation, amortization and impairments of EUR 176 million (previous year: EUR 176 million) are included. In addition to the reconciling items of adjusted EBITDA, impairments of goodwill, depreciation, amortization and impairments from purchase price allocations, and other reconciling items are also adjusted for in the calculation of adjusted EBIT.
2 Capital employed is the difference between intangible assets (incl. goodwill and assets arising from purchase price allocation), property, plant and equipment, investments accounted for using the equity method, media-for-equity investments, program assets, inventories, account receivables and other current assets less other provisions, trade and other payables, liabilities to at equity investments and other liabilities.
The figure relates to the average of the reporting dates of the last five quarters.
Total assets amounted to EUR 5,608 million as of December 31, 2024 (December 31, 2023: EUR 5,904 million), representing a decrease of $5 \%$. The changes in the main balance sheet items compared to the previous year's reporting date are described below:
FINANCIAL PERFORMANCE
in EUR $m$
| 12/31/2024 | 12/31/2023 | Absolute change | Change in \% | |
|---|---|---|---|---|
| ASSETS | ||||
| Goodwill | 1,643 | 2,008 | $-365$ | $-18$ |
| Programming assets | 667 | 686 | $-19$ | $-3$ |
| Other intangible assets | 814 | 785 | 29 | 4 |
| Property, plant and equipment | 587 | 540 | 46 | 9 |
| Other | 388 | 381 | 7 | 2 |
| Non-current assets | 4,098 | 4,400 | $-302$ | $-7$ |
| Programming assets | 161 | 178 | $-17$ | $-10$ |
| Trade receivables | 455 | 471 | $-16$ | $-3$ |
| Other | 286 | 282 | 4 | 1 |
| Cash and cash equivalents | 608 | 573 | 36 | 6 |
| Current assets | 1,510 | 1,504 | 6 | 0 |
| Total assets | 5,608 | 5,904 | $-296$ | $-5$ |
| LIABILITIES | ||||
| Equity | 1,469 | 1,580 | $-111$ | $-7$ |
| Non-current financial debt | 2,074 | 2,2831 | $-210$ | $-9$ |
| Other | 381 | $470^{1}$ | $-89$ | $-19$ |
| Non-current liabilities | 2,455 | 2,753 | $-298$ | $-11$ |
| Current financial debt | 241 | $15^{1}$ | 226 | - |
| Other | 1,444 | $1,556^{1}$ | $-112$ | $-7$ |
| Current liabilities | 1,685 | 1,571 | 114 | 7 |
| Total equity and liabilities | 5,608 | 5,904 | $-296$ | $-5$ |
1 Prior-year figures adjusted due to a reclassification of real estate liabilities and accrued interest from other financial liabilities to financial debt, see Notes to Consolidated Financial Statements, note 29 "Financial liabilities".
Goodwill decreased by 18\% or EUR 365 million to EUR 1,643 million. This development is due to the non-cash impairments affecting the goodwill of the cash-generating entities Dating (EUR 298 million) and Video (EUR 88 million). The resulting decline was partially offset by foreign currency effects of EUR 21 million in total.
+ Group Earnings
Programming assets amounted to EUR 828 million and were therefore 4\% or EUR 36 million below the previous year's level. This development compared to December 31, 2023 reflects the Group-wide programming strategy of increasing the share of local formats and at the same time maintaining a more selective range of US licensed content, which remains important.
+ Strategy and Objectives + Group Earnings
STATEMENT OF CHANGES IN PROGRAMMING ASSETS
in EUR $m$
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| Carrying amount 01/01 | $\mathbf{8 6 4}$ | $\mathbf{1 , 0 8 6}$ |
| Additions | 989 | 835 |
| Disposals | -9 | -6 |
| Consumption | -1,016 | -1,051 |
| Carrying amount 12/31 | $\mathbf{8 2 8}$ | $\mathbf{8 6 4}$ |
ProSiebenSat. 1 Group generally settles the financial obligations from programming rights purchases in US dollars. To hedge against market-related exchange rate fluctuations, the Group applies a range of derivative and non-derivative financial instruments in the form of currency forwards, foreign currency swaps, foreign currency options, and foreign currency cash positions. As of December 31, 2024, the hedge ratio was 88\% (December 31, 2023: 77\%) based on the total volume of all future US dollar payments resulting from existing license agreements that will fall due within a strategic hedge horizon of seven years.
+ Notes to Consolidated Financial Statements, note 32 „Other financial obligations"
EARNINGS EFFECTS OF PROGRAMMING ASSETS
in EUR $m$
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| Consumption | 1,016 | 1,051 |
| Change in provision for onerous contracts | -104 | 130 |
| Consumption incl. change in provision for onerous contracts | $\mathbf{9 1 2}$ | $\mathbf{1 , 1 8 1}$ |
Other intangible assets increased by 4\% to EUR 814 million (December 31, 2023: EUR 785 million). This development is due to the fact that investments in other intangible assets exceeded amortization, impairment losses and reversals of impairment losses.
In addition, property, plant, and equipment as of December 31, 2024 increased by 9\% and amounted to EUR 587 million (December 31, 2023: EUR 540 million). This was mainly due to advance payments in connection with the new campus building in Unterföhring.
Other non-current assets amounted to EUR 388 million (December 31, 2023: EUR 381 million). This is an increase of $2 \%$, which is driven by opposing developments: While non-current investments increased due to valuation effects and new investments, deferred income tax assets decreased. Other current assets totaled EUR 286 million (previous year: EUR 282 million).
Current trade receivables declined by 3\% or EUR 16 million to EUR 455 million as of the reporting date (December 31, 2023: EUR 471 million).
Cash and cash equivalents increased by 6\% compared with the previous year's reporting date and amounted to EUR 608 million (December 31, 2023: EUR 573 million). This reflects the development of cash flow.
+ Borrowings and Financial Structure
Equity declined by 7\% to EUR 1,469 million as of December 31, 2024 (December 31, 2023: EUR 1,580 million), while the equity ratio amounted to $26.2 \%$ (December 31, 2023: 26.8\%). This development reflects net income, which declined as a result of the impairments recognized on goodwill. The currency translation of the financial statements of foreign subsidiaries and the performance of long-term foreign currency hedging transactions in US dollars had the opposite effect.
Non-current financial debt decreased by EUR 210 million and amounted to EUR 2,074 million as of December 31, 2024 (December 31, 2023: EUR 2,283 million). Current financial debt as of the end of 2024 was EUR 241 million (December 31, 2023: EUR 15 million). The change in both items is largely due to a reclassification of financial liabilities due to their maturity, as a promissory note of EUR 226 million in particular will mature in 2025.
Other non-current liabilities decreased by 19\% to EUR 381 million (December 31, 2023:
EUR 470 million). In addition to the development of derivative financial instruments, this primarily reflects lower provisions for onerous contracts from the acquisition of future programming assets. Other current liabilities also decreased as of December 31, 2024, amounting to EUR 1,444 million (December 31, 2023: EUR 1,556 million). This corresponds to a decrease of $7 \%$, which is also primarily due to lower provisions for onerous contracts. Higher payments of liabilities from severance payments for employees also had an impact. The Group launched a voluntary program in 2023 as part of its strategic realignment.
Current and non-current trade and other payables remained almost at the same level as the previous year, amounting to EUR 950 million (December 31, 2023: EUR 939 million).
NET WORKING CAPITAL
in EUR $m$
| $\mathbf{1 2 / 3 1 / 2 0 2 4}$ | $12 / 31 / 2023$ | |
|---|---|---|
| inventories | 65 | 45 |
| Receivables | 459 | 476 |
| Trade and other payables | 950 | 939 |
| Net working capital | $\mathbf{- 4 2 7}$ | $\mathbf{- 4 1 9}$ |
Net working capital at ProSiebenSat. 1 Group amounted to minus EUR 427 million as of December 31, 2024 (December 31, 2023: EUR -419 million). The ratio of net working capital to revenues of the past twelve months was minus $10.9 \%$ as of December 31, 2024 (December 31, 2023: -10.9\%).
ProSiebenSat. 1 Group uses various financing instruments: As of December 31, 2024, debt accounted for $74 \%$ of total equity and liabilities (December 31, 2023: 73\%). Current and non-current financial debt accounted for the majority of debt at EUR 2,315 million and 56\% respectively (December 31, 2023: EUR 2,299 million and 53\%).
The Group practices active financial management. The durations and volumes of the long-term financing instruments are as follows:
The Group's financing instruments are not subject to financial covenants.
DEBT FINANCING INSTRUMENTS AND DURATIONS AS OF DECEMBER 31, 2024
| Debt financing instruments | in EUR m | Maturity |
|---|---|---|
| Promissory notes 2021 | 226 | October 2025 |
| Term loan | 47 | April 2026 |
| Promissory notes 2016 | 225 | December 2026 |
| Term loan | 1,153 | April 2027 |
| Promissory notes 2021 | 346 | October 2027 |
| Promissory notes 2021 | 80 | October 2029 |
| Promissory notes 2021 | 48 | October 2031 |
Excluding revolving credit facility (undrawn at reporting date) of EUR 500 million (term until April 2027).
Interest payable on variable financing instruments is based on Euribor money market rates plus a credit margin, whereby the agreement provides for a floor of $0 \%$ or the base rate. The Group uses derivative financial instruments in the form of interest rate swaps and interest rate options to hedge against market-related interest rate changes caused by the market. As of December 31, 2024, the proportion of fixed interest was $86 \%$ of the entire non-current financing portfolio (December 31, 2023: 86\%).
| NET FINANCIAL DEBT in EUR m |
||
|---|---|---|
| $\mathbf{1 2 / 3 1 / 2 0 2 4}$ | $12 / 31 / 2023$ | |
| Financial debt | ||
| Loans and borrowings | 1,196 | 1,195 |
| Promissory notes | 924 | 924 |
| Financial debt without real estate liabilities and accrued interest | $\mathbf{2 , 1 2 0}$ | $\mathbf{2 , 1 1 9}$ |
| Cash and cash equivalents | 608 | 573 |
| Net financial debt | $\mathbf{1 , 5 1 2}$ | $\mathbf{1 , 5 4 6}$ |
Net financial debt decreased compared to the previous year by $2 \%$ to EUR 1,512 million (previous year: EUR 1,546 million). This reflects the development of cash flows. Against this background, the leverage ratio of 2.7 x at the end of the year - despite declining adjusted EBITDA - was also within the target range of 2.5 x to 3.0 x expected for the end of the financial year 2024 (December 31, 2023: 2.7x).
The leverage ratio is the ratio of net financial debt to adjusted EBITDA in the last twelve months (LTM adjusted EBITDA). As of December 31, 2024, the definition of ProSiebenSat. 1 Group's net financial debt did not include any real estate liabilities in the amount of EUR 184 million (December 31, 2023: EUR 167 million), and accrued interest in the amount of EUR 10 million (December 31, 2023: EUR 13 million).
in EUR $m$
| 2024 | 2023 | |
|---|---|---|
| Adjusted EBITDA | 557 | 578 |
| Consumption of programming assets incl. change in provision for onerous contracts | 912 | 1,181 |
| Change in provisions | 10 | $-9$ |
| Change in working capital | $-146$ | 44 |
| Investments | $-1,105$ | $-1,148$ |
| Program investments | $-896$ | $-928$ |
| Other investments | $-209$ | $-219$ |
| Other ${ }^{1}$ | 57 | $-386$ |
| Adjusted operating free cash flow | 285 | 260 |
1 Comprises adjustments from reconciling items within EBITDA, included in the cash flow positions consumption of programming assets incl. change in provision for onerous contracts, change in provisions, change in working capital and investments. In 2023, this item includes additions to provisions for onerous contracts for the acquisition of future programming assets in the fourth quarter of 2023 in the amount of EUR 126 million and impairments on programming assets in the amount of EUR 198 million.
Adjusted operating free cash flow increased by 10\% to EUR 285 million (previous year: EUR 260 million); this improvement is due in particular to lower investments in programming assets.
INVESTMENTS BY SEGMENTS BEFORE M\&A ACTIVITIES
| 2024 | 2023 | |
|---|---|---|
| Entertainment | $91 \%$ | $91 \%$ |
| Commerce \& Ventures | $2 \%$ | $2 \%$ |
| Dating \& Video | $1 \%$ | $1 \%$ |
| Reconciliation (Holding \& other) | $5 \%$ | $6 \%$ |
CASH FLOW STATEMENT
in EUR $m$
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| Cash flow from operating activities | $\mathbf{1 , 2 0 3}$ | $\mathbf{1 , 2 4 0}$ |
| Cash flow from investing activities | $\mathbf{- 1 , 0 9 9}$ | $\mathbf{- 1 , 1 2 4}$ |
| Free cash flow | $\mathbf{1 0 3}$ | $\mathbf{1 1 6}$ |
| Cash flow from financing activities | $\mathbf{- 7 2}$ | $\mathbf{- 4 4}$ |
| Effect of foreign exchange rate changes on cash and cash equivalents | 4 | -3 |
| Change in cash and cash equivalents | $\mathbf{3 6}$ | $\mathbf{6 9}$ |
| Cash and cash equivalents at beginning of reporting period | 573 | 504 |
| Cash and cash equivalents at end of reporting period | $\mathbf{6 0 8}$ | $\mathbf{5 7 3}$ |
Cash flow from operating activities amounted to EUR 1,203 million, which corresponds to a decrease of 3\% or EUR 37 million.
Cash flow from investing activities amounted to minus EUR 1,099 million (previous year: EUR -1,124 million). The individual, partly offsetting cash flows were as follows:
The developments described resulted in a decrease in free cash flow by 11\% to EUR 103 million (previous year: EUR 116 million).
Cash flow from financing activities amounted to minus EUR 72 million (previous year: EUR -44 million).
This development is primarily due to the higher repayment of other financial liabilities of EUR 18 million in connection with a purchase option exercised by the Group to acquire real estate. The cash flow from financing activities includes the dividend payment of EUR 11 million (previous year: EUR 11 million).
The cash flows described above resulted in cash and cash equivalents increasing to EUR 60B million as of December 31, 2024 (December 31, 2023: EUR 573 million). This is an increase of $6 \%$ and reflects the Group's solid liquidity.
Group-wide financial management is performed centrally by the Treasury department of the holding company. The core aims of financial management include:
The Group's financial management covers the capital structure management and Groupwide funding, cash and liquidity management, and the management of market price risks, counterparty risks, and credit default risks. In detail, this includes the following tasks:
The Annual Financial Statements of ProSiebenSat. 1 Media SE are prepared in accordance with the provisions of the German Commercial Code (Handelsgesetzbuch - "HGB") and the supplementary provisions of the German Stock Corporation Act (Aktiengesetz - "AktG") and the Company's articles of incorporation.
ProSiebenSat. 1 Media SE, based in Unterföhring, Germany, is a management holding company with its own operating businesses. In particular, it generates revenues from the intragroup provision of services and from the sale of programming assets and ancillary rights. It is responsible for management functions such as corporate strategy and risk management for ProSiebenSat. 1 Group, investment management, central financing, and other service functions.
As of December 31, 2024, a distinction is made between two areas: On the one hand, there is the holding function, which is also reported separately in the Consolidated Financial Statements, and thus overarching support functions that are not directly attributable to the segments. These include, for example, corporate communications, investor relations, Group controlling and accounting or Group strategy. On the other hand, there are so-called "Centers of Excellence" that can be used by all segments and the holding company. These are performance-focused and enable us to work cost-efficiently, which means that it is not necessary to set up special units in the respective Group companies. The former third key area was represented by the "Shared Service Center", in which volume transactions and overarching accounting competencies were bundled. This area was transferred to ProSiebenSat. 1 Tech \& Services GmbH, Unterföhring, effective from April 1, 2024.
ProSiebenSat. 1 Media SE controls the significant operational investments it holds directly in Seven.One Entertainment Group GmbH, Unterföhring, NCG-NUCOM GROUP SE, Unterföhring, ParshipMeet Holding GmbH, Hamburg, and Seven.One Studios GmbH, Unterföhring, and indirectly controls the investments held by these companies. ProSiebenSat. 1 Media SE receives income from these investments in the form of profit transfers or dividends.
ProSiebenSat. 1 Media SE's financial performance and financial position are particularly characterized by this investment result and thus significantly by the business performance of the ProSiebenSat. 1 Group as a whole. The profit and loss transfer of Seven.One Entertainment Group GmbH and thus the business performance of the Entertainment segment is particularly relevant. The investment result is therefore the Company's key financial performance indicator.
The economic conditions for ProSiebenSat. 1 Media SE essentially correspond to those of ProSiebenSat. 1 Group and are described in detail in the section Group Environment.
$\rightarrow$ Group Environment
The management declaration in accordance with Section 289f HGB is publicly available on the Company's website.
$\rightarrow$ www.prosiebensat1.com/en/investor-relations/corporate-governance/management-declaration
In financial year 2024, significant effects on earnings resulted from the valuation of shares in affiliated companies. The carrying amount of ParshipMeet Holding GmbH was written down by EUR 214 million due to the generally gloomy market situation, among other things as a result of a change in usage behavior of the relevant target groups. By contrast, the carrying amount of the investment in NCG - NUCOM GROUP SE was written up by EUR 169 million due to an improvement in the outlook for business development in the Commerce \& Ventures segment.
In April 2024, ProSiebenSat. 1 Media SE extended the majority of the loan tranche of the syndicated loan in the amount of EUR 353 million, which was previously due in April 2026, by a further year to April 2027. The remaining part of this loan tranche of EUR 47 million remains due in April 2026.
The forecast for the 2024 financial year anticipated a significantly higher investment result, excluding the effects on earnings of the valuation of investments due to their unpredictability, and thus a significantly positive net profit for the 2024 financial year. Business performance in 2024 met the expectations of the management board. Income from investments increased by EUR 417 million and was therefore the reason for achieving a net profit of EUR 129 million.
STATEMENT OF INCOME ACCORDING TO GERMAN GAAP (HGB)
in EUR $m$
| 2024 | 2025 | |
|---|---|---|
| Revenues | 93 | 95 |
| Other operating income | 239 | 244 |
| Program and material expenses | 49 | 49 |
| Personnel expenses | 52 | 64 |
| Depreciation | 8 | 8 |
| Other operating expenses | 91 | 96 |
| Operating expenses | 200 | 217 |
| Investment result | 404 | $-13$ |
| Financial result | $-397$ | $-168$ |
| Taxes | 6 | $-8$ |
| Income after taxes | 133 | $-51$ |
| Other taxes | 4 | 3 |
| Profit/loss of the year | 129 | $-54$ |
ProSiebenSat. 1 Media SE's revenues decreased by EUR 2 million to EUR 93 million in the financial year 2024. While internal Group revenues - consisting of services for administration and rental as well as other revenues - increased by EUR 2 million to EUR 79 million, external Group revenues from the sale of programming assets and ancillary rights fell significantly. They amounted to EUR 11 million compared to EUR 14 million in the previous year.
Other operating income fell by EUR 5 million compared to the previous year to EUR 239 million. The decline is driven by the following, partly offsetting developments: Write-ups on financial assets amounted to EUR 171 million (previous year: EUR 187 million), of which EUR 169 million (previous year: 178 million) is attributable to the recovery of the book value of the investment in NCG NUCOM GROUP SE. Income from currency translation also fell by EUR 3 million to EUR 17 million.
In addition, income of EUR 15 million was realized due to the write-off of trade payables that had expired.
Operating expenses fell by EUR 17 million to EUR 200 million in the financial year 2024. While programming and material expenses remained constant at EUR 49 million, personnel expenses fell by EUR 12 million to EUR 52 million. This was due to a significant reduction in the number of employees and a decrease in severance payments. In addition to personnel expenses, operating expenses also fell. They decreased by EUR 5 million to EUR 91 million, which is mainly attributed to the EUR 5 million decline in consulting services, down to EUR 19 million. ProSiebenSat. 1 Media SE has concluded long-term rental agreements for real estate used at the Unterföhring site, which are classified as operating leases. As in the previous year, rental expenses including ancillary costs amounted to EUR 25 million.
The investment result as the balance of income from profit transfers less expenses from loss transfers recorded an increase to EUR 404 million (previous year: EUR -13 million). The result of Seven.One Entertainment Group GmbH, which rose to EUR 396 million (previous year: EUR -29 million) had a significant influence on the investment result. The previous year's figure was impacted by unscheduled depreciation and amortization for programming assets and the recognition of provisions for onerous contracts for programming assets as part of the strategic realignment of the Entertainment segment.
The financial result and thus the balance of interest income and interest expenses as well as depreciation of financial assets amounted to EUR -397 million (previous year: EUR -168 million). This development was highly influenced by the write-down of the book value regarding ParshipMeet Holding GmbH, Hamburg, amounting to EUR 214 million.
The developments described above result in net income of EUR 129 million for the financial year 2024. This corresponds to an improvement of EUR 183 million compared to the previous year.
BALANCE SHEET IN ACCORDANCE WITH GERMAN GAAP (HGB)
in EUR $m$
| $\mathbf{1 2 / 3 1 / 2 0 2 4}$ | $12 / 31 / 2023$ | |
|---|---|---|
| Assets | ||
| Intangible assets | 1 | 1 |
| Properties | 121 | 111 |
| Financial assets | 7,053 | 7,124 |
| Non-current assets | $\mathbf{7 , 1 7 5}$ | $\mathbf{7 , 2 3 6}$ |
| Receivables and other assets | 684 | 282 |
| Cash and cash equivalents | 476 | 423 |
| Current assets | $\mathbf{1 , 1 6 0}$ | $\mathbf{7 0 5}$ |
| Prepaid expenses | 1 | 1 |
| Excess of plan assets over pension liability | 0 | 0 |
| Total assets | $\mathbf{8 , 3 3 7}$ | $\mathbf{7 , 9 4 2}$ |
| Liabilities and equity | ||
| Equity | 3,242 | 3,122 |
| Provisions | 123 | 153 |
| Liabilities | 4,972 | 4,667 |
| Total liabilities and equity | $\mathbf{8 , 3 3 7}$ | $\mathbf{7 , 9 4 2}$ |
As of December 31, 2024, fixed assets decreased by $1 \%$ or EUR 61 million to EUR 7,175 million compared to the previous year's reporting date. This development is due in particular to a writedown of the book value of the investment in ParshipMeet Holding GmbH in the amount of EUR 214 million. The write-up of the book value of the investment in NCG - NUCOM GROUP SE in the amount of EUR 169 million had an offsetting impact.
Current assets increased by 65\% or EUR 455 million to EUR 1,160 million, with intragroup receivables recording a sharp rise of EUR 464 million to EUR 581 million. This was due on the one hand to a EUR 389 million increase in receivables from profit transfers and on the other hand to a EUR 78 million increase in internal trade receivables. In addition, bank balances were up EUR 53 million to EUR 476 million. There was a decline in other assets, in particular tax receivables (EUR -36 million) and advance payments for programming assets (EUR -23 million). Another significant item under current assets is trade receivables amounting to EUR 25 million (previous year: EUR 21 million).
ProSiebenSat. 1 Media SE concludes a significant portion of its license agreements with production studios in the USA, and generally meets its financial obligations from these programming rights purchases in US dollars. To hedge against market-related exchange rate fluctuations, the Company uses derivative and primary financial instruments in the form of forward exchange transactions, currency swaps, currency options and currency holdings (spot currency position). As of December 31, 2024, the hedge ratio was 88\% (previous year: 76\%) based on the total volume of all future US dollar payments resulting from existing license agreements that will fall due within a strategic hedge horizon of seven years.
ProSiebenSat. 1 Media SE's equity increased by 4\% or EUR 120 million to EUR 3,242 million as of December 31, 2024. The equity ratio therefore amounted to 39\% (previous year: 39\%). In the financial year 2024, a dividend of EUR 11 million was distributed from the balance sheet profit as of December 31, 2023.
Provisions decreased by EUR 30 million to EUR 123 million. This was due in particular to the reduction in tax provisions by EUR 32 million to EUR 52 million.
Liabilities were at EUR 4,972 million as of December 31, 2024, which was EUR 305 million above the previous year's level of EUR 4,667 million. The increase is the result of both the EUR 241 million rise in liabilities to affiliated companies and the EUR 76 million increase in trade payables.
ProSiebenSat. 1 Media SE's total assets increased by 5\% or EUR 395 million to EUR 8,337 million as of December 31, 2024.
The Group's cash management is carried out centrally at ProSiebenSat. 1 Media SE; the Group-wide cash flows are largely pooled at ProSiebenSat. 1 Media SE as the holding company through the implemented cash pooling system. In this respect, the cash flows of ProSiebenSat. 1 Group influence the liquidity of ProSiebenSat. 1 Media SE to a very high degree. As of December 31, 2024, the balance of cash pool receivables and cash pool liabilities amounted to EUR -2,437 million, compared to EUR -2,158 million on the previous year's reporting date.
ProSiebenSat. 1 Media SE has various financing instruments at its disposal and practices active financial management.
The durations and volumes of the long-term financing instruments are as follows:
The Group's financing instruments are not subject to compliance with financial covenants.
The variable financing instruments bear interest at Euribor money market rates plus a credit margin, whereby the financing agreements provide for a floor of $0 \%$ for the base rate. The Group uses derivative financial instruments in the form of interest rate swaps and interest rate options to hedge against market-related changes in interest rates. As of December 31, 2024, the fixed interest share was $86 \%$ (previous year: $86 \%$ ) of the entire long-term financing portfolio.
ProSiebenSat. 1 Media SE acts as a purchasing commission agent for programming assets for the Group companies, especially for the German stations. In the financial year 2024, EUR 314 million (previous year: EUR 352 million) went to investments in programming assets (including advance payments made). The inflow from the internal transfer of programming assets to Group companies at the start of the license amounted to EUR 424 million in the past financial year (previous year: EUR 270 million). The total future financial obligations from programming purchasing agreements already concluded decreased to EUR 400 million as of December 31, 2024 (previous year: EUR 655 million).
Cash outflows for investments in property, plant, and equipment amounted to EUR 18 million in the reporting period (previous year: EUR 25 million).
In the financial year 2024, ProSiebenSat. 1 Media SE received EUR 70 million (previous year: EUR 65 million) in the form of repayments from the capital reserve of ParshipMeet Holding GmbH, Hamburg. Payments into the capital reserves of a direct subsidiary of EUR 11 million were made in the financial year 2024 (previous year: EUR 0 million).
As of December 31, 2024, there were intragroup obligations from financing commitments to affiliated companies in the form of loan facilities in the amount of EUR 151 million (previous year: EUR 145 million). However, it cannot be predicted when and to what extent they will be utilized.
In addition, ProSiebenSat. 1 Media SE acquired all shares in Jochen Schweizer mydays Holding GmbH, Munich, held by NCG - NUCOM GROUP SE, Unterföhring on March 13, 2023 and subsequently gave it a financing commitment. The financing commitment with a maximum amount of EUR 87 million and a term until December 31, 2024 was necessary so that the two wholly owned subsidiaries of Jochen Schweizer mydays Holding GmbH, ( Jochen Schweizer GmbH, Munich, and mydays GmbH, Munich, could adjust their product offering due to the previously existing regulatory concerns on March 13/14, 2023. Up to December 31, 2024, Jochen Schweizer mydays Holding GmbH had utilized the financing commitment by taking out loans in the amount of EUR 79 million. These loan receivables were fully written off as of the reporting date. ProSiebenSat. 1 Media SE expects further financing requirements in the financial year 2025. For this reason, the Supervisory Board decided on December 5, 2024 to make a further commitment of EUR 52 million for an indefinite period. In addition to this measure, ProSiebenSat. 1 Media SE issued a letter of comfort to Jochen Schweizer mydays Holding GmbH in April 2023 with regard to its
payment obligations to its subsidiaries, which is limited until September 30, 2026 and is intended to ensure the going concern of the beneficiary company.
ProSiebenSat. 1 Media SE was and is able to meet its own payment obligations at all times.
Further information on the Statement of Financial Position and Income Statement can be found in the Notes to the Annual Financial Statements of ProSiebenSat. 1 Media SE.
As of December 31, 2024, ProSiebenSat. 1 Media SE had 324 employees on a full-time equivalent (FTE) basis (previous year: 420 employees). In addition, as of December 31, 2024, 39 (previous year: 35) apprentices, trainees, and interns were employed.
The business performance of ProSiebenSat. 1 Media SE is generally subject to the same risks and opportunities as the business performance of ProSiebenSat. 1 Group. ProSiebenSat. 1 Media SE participates in the risks of its subsidiaries and equity investments in proportion to its respective shareholding. The risks and opportunities are presented in the Risk and Opportunity Report.
ProSiebenSat. 1 Media SE is integrated into the Group-wide risk management system and the internal control system of ProSiebenSat. 1 Group. For further information, please refer to the Risk and Opportunity Report.
As the Group's parent company, ProSiebenSat. 1 Media SE receives the results of the main German subsidiaries via profit and loss transfers and distributions. The economic position of ProSiebenSat. 1 Media SE is therefore strongly influenced by these investment results and the business performance of the Group as a whole.
Based on the forecasts for the profit and loss transfer of the Entertainment segment, we expect a significant decline in the investment result for financial year 2025 compared to financial year 2024. Earnings effects from the valuation of investments are not considered in this forecast due to their unpredictability. Therefore, we expect that the net result in 2025 will be significantly below the previous year's figure.
OVERALL ASSESSMENT FROM THE MANAGEMENT'S VIEWPOINT: SUSTAINABILITY
ProSiebenSat. 1 Group pursues an integrated approach to sustainable entrepreneurial activity to increase its economic, ecological and social performance. This sustainability strategy is based on our materiality analysis, which shows the impact of ProSiebenSat. 1 as a media group on the environment and society while also taking into account other topics that are important to our stakeholders. Four areas of action are derived from this: Public Value \& Corporate Citizenship, Diversity \& Inclusion, Climate \& Environment and Governance \& Compliance.
By raising public awareness of socially relevant issues ProSiebenSat. 1 Group creates public value - for example through news formats, reports, and awareness-raising campaigns. In the area of Corporate Citizenship, we are involved in fundraising campaigns, support social initiatives and provide media space for charitable organizations. Diversity \& Inclusion are core values that we promote through accessible offerings such as subtitles and audio descriptions. In the area of Climate \& Environment, we are aiming to become greenhouse gas neutral by 2030. Integrity and compliance are also of the utmost importance for our sustainable success.
ProSiebenSat. 1 measures success not only by financial indicators, but we also evaluate how we integrate our sustainability strategy into our business activities and constantly adapt it to new challenges. With our Sustainability Report, which we have prepared for the first time on the basis of the European Sustainability Reporting Standards (ESRS), we reaffirm our claim to be a media company that makes a valuable contribution to an informed, enlightened and democratic society. As one of the leading independent entertainment providers in the German-speaking region, we are very aware of our great social responsibility.
This Sustainability Report is prepared on a consolidated basis for ProSiebenSat. 1 Group and simultaneously fulfills all requirements for the sustainability statement in accordance with the ESRS as well as the requirements for the non-financial reporting obligations in accordance with Sections 315b to 315c of the German Commercial Code (HGB - non-financial Group statement). The sustainability statement of ProSiebenSat. 1 Group is prepared in total compliance with the ESRS.
This Sustainability Report summarizes the key environmental, societal, and social developments at ProSiebenSat. 1 Group. In combination with the other contents of the Annual Report 2024, the chapter thus provides a comprehensive presentation of ProSiebenSat. 1 Group's corporate performance based on financial and non-financial information.
This sustainability reporting in accordance with the European Sustainability Reporting Standards (ESRS, Delegated Regulation (EU) 2023/2772 of July 31, 2023, published in the Official Journal of the European Union on December 22, 2023) also meets the requirements for the non-financial Group statement prepared in accordance with Sections 315b to 315c HGB. To fulfill our reporting obligations under commercial law, we declare the following:
The Supervisory Board commissioned PricewaterhouseCoopers GmbH
Wirtschaftsprüfungsgesellschaft ("PwC") to audit the content of the Sustainability Report. In addition, the Supervisory Board has commissioned PwC to audit selected performance indicators and related explanations with reasonable assurance - these contents are marked separately by a red triangle at the beginning $(\nabla)$ and at the end $(\Delta)$ of the respective text passage. A reproduction of the audit report which describes the type, scope and results of this audit, can be found in the "Information" section of the Annual Report 2024.
+EU Taxonomy + Planning and Management + Company Outlook + Information, Assurance Report of the Independent German Public Auditor
When ESRS-related information is included in other parts of the Annual Report, we use references ('Incorporation by Reference'). An overview of the disclosures in the Annual Report which are incorporated by reference and which are also an integral part of this Sustainability Report can be found in the section "Further Disclosure Requirements according to ESRS 2".
+ Further Sustainability Information
ProSiebenSat. 1 Group is one of the leading independent entertainment providers in the Germanspeaking world. Our core business is the provision of media content and its marketing in the core market of the DACH region (Germany, Austria, Switzerland). As of December 31, 2024, the Group employed 7,041 employees ${ }^{7}$ and generated Group revenues of EUR 3,918 million in the full-year 2024.
The Group defines sustainable business practices as an integrated approach to improving its economic, environmental and social performance. We are aware of our corporate and social responsibility, and we consider it a holistic challenge. For ProSiebenSat.1, success means not only increasing ProSiebenSat. 1 Group's financial results in the long term. For us, it also means further developing the Group's sustainability strategy, adapting it to new challenges and aligning it more closely with our corporate strategy.
In the year 2018, ProSiebenSat. 1 implemented a Group-wide sustainability strategy with the aim of linking sustainability aspects more strongly with ProSiebenSat.1's corporate strategy. This aims to take a holistic view of the Group's economic, ecological and social performance. In addition, sustainability targets have been integrated into the one-year variable compensation of ProSiebenSat. 1 Media SE Executive Board members since the year 2021.
For the following disclosures in connection with the strategy, business model, and value chain of ProSiebenSat. 1 Group, please refer to the chapter "Our Group: Basic Principles" of the Combined Management Report: Information on the business model, the main groups of services and markets offered, and our value chain can be found in sections "Corporate Profile and Business Activities" and "Segments and Brand Portfolio". The general Group strategy is outlined in section "Strategy and Objectives". The number of employees by geographical areas can be found in the section "Overview of Key Employee Metrics" of this Sustainability Report. The corresponding sections of the Combined Management Report are marked with the relevant ESRS disclosure requirements.

Our sustainability strategy is based on the UN Sustainable Development Goals (SDGs), which define global priorities and sustainable development goals for 2030 and aim to mobilize global efforts to achieve a common set of goals and targets.
ProSiebenSat. 1 Group also wants to contribute to this transformation. As part of its strategy development, the Group has classified the following six goals as being particularly relevant to its business activities and their contribution to the SDGs: quality education (SDG 4), gender equality (SDG 5), reduced inequalities (SDG 10), climate action (SDG 13), peace, justice and strong institutions (SDG 16), and partnerships for the goals (SDG 17). Based on this, we have transferred our sustainability management into four action areas. In these, we bundle our activities thematically and set individual guiding principles in each case: public value \& corporate citizenship, diversity \& inclusion, climate \& environment as well as governance \& compliance.


The strategic objectives of the four areas of action form the basis for sustainable corporate activities in all segments and for all customer groups - viewers, users, customers, andadvertising customers as well as for all other stakeholders of the Group. The Governance \& Compliance area of action is of key importance for all three segments.
However, individual aspects have varying degrees of relevance for different segments and/or stakeholders: Due to our high social responsibility as a media company, activities in the Entertainment segment are particularly important for the Public Value \& Corporate Citizenship area of action. The activities in the Dating \& Video segment are particularly relevant for the Diversity \& Inclusion area of action, as the dating business has a strong thematic focus on equality and inclusion. In addition, data protection and information security matters are of considerable importance in the Dating \& Video segment, as extremely sensitive user data is being handled here. In the Commerce \& Ventures segment, in addition to the focus on Diversity \& Inclusion, there is also a focus on Public Value \& Corporate Citizenship. Relevant stakeholders here are primarily the general public, viewers, and users as well as media policy makers. Employees as internal stakeholders and viewers/users, the public and the capital market as external stakeholders are important for the sustainability goals in the area of action Diversity \& Inclusion. In addition to objectives relating to equal opportunities for employees, this area of action also includes objectives in connection with our media and digital offerings, such as providing accessible content.
Specific sustainability targets are derived in several stages. At Group level, the Group Sustainability Office (CSO) develops sustainability targets for the Group based on the four defined areas of action. This is in line with our general corporate strategy, which places our streaming platform Joyn at the center of our activities. At the same time, the Group's sustainability targets are included in the implementation of the Group strategy. The provision of accessible offerings on Joyn is being pursued, as described in the section "Social Responsibility - Accessible Content".
The segments and subsidiaries develop their own sustainability targets based on the areas of action and the Group sustainability targets with reference to their respective strategy and business model
in order to be able to address the sustainability aspects with measures appropriate to each segment or subsidiary.
Key elements of ProSiebenSat. 1 Group's strategy relate to or have an impact on sustainability aspects. Entertainment is ProSiebenSat.1's core business - here the Company is a leading independent provider with the aim of strengthening its competitive position by expanding its digital business areas. This provides new development potential for our sustainability goal of expanding accessibility by making even more content accessible to our viewers via digital distribution in the future.
The streaming platform Joyn is at the center of our Entertainment strategy. Our objective is to establish Joyn as the leading superstreamer in the German-speaking region and thus as a freely available platform and central point of contact for a wide variety of target groups. This also has an impact on our sustainability strategy. Under our Public Value sustainability pillar, we offer viewers socially relevant content. In this way, we achieve visibility for socially relevant topics, regardless of the availability of a TV device: Joyn can be received on a wide range of hardware devices.
Another cornerstone of our Group strategy is the monetization of our reach in the so-called DACH region. In this context, our goal is to meet the needs of our advertising customers in terms of sustainability in the best possible way. This includes, on the one hand, a brand-safe environment in terms of youth protection and media law. On the other hand, we take responsibility for ecological and social issues. We do this, for example, through transparency about our $\mathrm{CO}_{2} \mathrm{e}$ emissions, and also through our measures in the area of Diversity \& Inclusion. As we map the entire value creation process in our core business strategy - from production (create) to distribution (stream) and the marketing of program contents (sell) - our responsible approach to sustainability is of great importance to our advertising customers to reduce risks in their own supply chain.
The material impacts, risks, and opportunities (IROs) identified as part of the double materiality assessment (DMA) have not produced any information that would fundamentally change or impair our business strategy, business model, or value chain now or in the foreseeable future. ESRS 2 SBM1, SBM-3
ProSiebenSat. 1 is a signatory to the United Nations (UN) Global Compact, a major global initiative for sustainable and responsible corporate governance and is thus explicitly committed to its ten principles in the areas of human rights, labor standards, environment and climate, and preventing corruption. As a company, we therefore take a clear stance on human rights in accordance with the United Nations Universal Declaration of Human Rights and on high environmental and social standards. ProSiebenSat. 1 Group has also committed itself to complying with other internationally recognized standards for responsible corporate governance. These include the Guidelines for Multinational Enterprises of the Organization for Economic Cooperation and Development (OECD) and the labor and social standards of the International Labor Organization (ILO).
These principles can be found in corresponding form in the ProSiebenSat. 1 Code of Conduct: The Code of Conduct forms the value framework of ProSiebenSat. 1 Group. It provides orientation and a binding framework both for our dealings with one another within the Group and with business partners, customers, suppliers and other third parties. It is binding for all ProSiebenSat. 1 Group employees worldwide. As a guideline, the Code of Conduct sets out the policies for all key sustainability aspects. Among other things, it regulates the working environment and interaction with one another, taking into account the aspects of diversity and anti-discrimination, working conditions, health and safety, and ownership, and thus forms the framework and the guidelines for all human resources activities. The highest maxim for the working environment and interaction at ProSiebenSat. 1 is respect for human dignity - in all actions towards every person. The prohibition of forced labor and human trafficking are not explicitly mentioned but are of course included as incompatible with respect for human rights. The Code of Conduct stipulates that the employment
of children and young people may only take place within the framework of the legal provisions child labor as defined by the ESRS is therefore prohibited. Furthermore, the Code of Conduct addresses the principles of journalistic working methods, compliance requirements and adherence to data protection and information security regulations, our social commitment and our focus on climate and environmental protection. The Code of Conduct is supplemented by internal guidelines and principles of action, which contain more detailed regulations regarding the management of material sustainability aspects. These are presented in the individual topic chapters of the Sustainability Report.
The Code of Conduct is adopted by the Executive Board and is issued to all employees as an annex to their employment contract. In addition, the Code of Conduct is available on the intranet and forms part of the electronic training system. It is also available externally via the ProSiebenSat. 1 Group website. Violations of the Code of Conduct can be reported via the whistleblower system. All employees are encouraged to openly address misconduct or violations. Further information on dealing with such violations can be found in the section "Dealing with Possible Rule Violations" in the Governance Information chapter.
Taking the interests and views of our stakeholders into account is of central importance to ProSiebenSat. 1 Group. Accordingly, dialog with stakeholders is facilitated through various formats. The perspectives of the following stakeholder groups are systematically included: Employees, viewers, users, business partners and advertising customers, suppliers, investors and the capital market, social initiatives and nongovernmental organizations (NGOs), society and the public, (media) policymakers, and regulators.
The relevant stakeholders for ProSiebenSat. 1 Group and the involvement of their interests are shown in the following table.
| Stakeholder group | Methods of involvement | Purpose of involvement |
|---|---|---|
| Employees | Employee survey, communication format between Management Board and employees, employee representation, employee networks HR business partners, personal development dialog, social intranet, internal \& external reporting systems | Promotion of participation, dialog and cooperation, inclusion of employees' perceptions, interests and experiences |
| Viewers, users | Market research, surveys, feedback forms, audience office / community management, social media channels, A/B tests, external reporting systems | Improving satisfaction and loyalty, aligning the offerings with the needs of viewers and users |
| Business partners, advertising clients | Account management exchange formats, questionnaires, feedback forms, participation in dialog via cross-market initiatives and industry associations (e.g. IAB Europe, ECTA, BVDW, DTVP), external reporting systems | Improving customer satisfaction and loyalty, increasing ESG transparency in the supply chain |
| Suppliers | Supplier audits, supplier evaluations, external reporting systems | Ensuring functioning and sustainable supply chains |
| Investors, capital market | Investor and analyst meetings, annual general meetings, roadshows \& investor relations conferences, corporate governance roadshows, participation in ESG ratings, capital markets days, external reporting systems | Building trust among capital market participants by creating transparency and continuity of communication, ensuring realistic and attractive valuation of the share, actively influencing the positioning on the capital market and the shareholder structure |
| Social initiatives / NGOs | Corporate citizenship projects, public relations work, external reporting systems | Promotion of volunteer work in society |
| Society, the public | Advisory Board of ProSiebenSat.1 Media SE, public relations, participation in dialog formats (e.g. "Bündnis Medien für Vielfalt" - Media Alliance for Diversity), external reporting systems | Exchange on social developments and expectations to media companies |
| (Media) policy, regulators, supervisory authorities | Participation in dialog formats and expert exchanges, participation in consultations, participation in initiatives (e.g. Sustainability Pact for the Media) and industry associations (e.g. VAUNET), external reporting systems | Compliance with regulatory requirements, exchange on political and social developments and expectations to media companies |
Various formats are available to bring the interests and viewpoints of stakeholders to the attention of administrative bodies and the Executive Board. The Sustainability Steering Committee, is also attended by the Board member responsible for sustainability, meets three times a year and facilitates the exchange of information on various sustainability-related topics and issues. The Executive Board member responsible for sustainability is also regularly informed by the Group Sustainability Office about current sustainability topics and, where applicable, stakeholder interests.
The various stakeholder engagement formats give specialised experts in various departments of the Group a comprehensive understanding of their interests and points of view. This enables them to address identified challenges or risks in the respective due diligence processes so that measures can be taken where necessary. For example, the processes for identifying risks and dealing with suppliers are described in the section "Managing relationships with suppliers". These findings were also included as part of the DMA when identifying the material impacts, risks, and opportunities (IROs) of sustainability aspects.
By incorporating the interests and viewpoints of the stakeholders, no changes were made toProSiebenSat. 1 Group's strategy or business model. ESRS 2 SBM-2
The DMA is the central foundation for a company's sustainability reporting. ProSiebenSat. 1 already carried out a comprehensive DMA in financial year 2023 in accordance with the principles and criteria defined by the ESRS. This made it possible to implement the resulting topic-related reporting requirements for 2024 in the data collection and reporting processes at an early stage.
The double materiality approach for determining the sustainability topics relevant for sustainability reporting takes a broader perspective than the definition previously used to determine the reporting topics in the non-financial statement pursuant to Section 289c (3) HGB (CSR-RUG).
Double materiality takes into account both the financial impacts ${ }^{8}$ of sustainability aspects on the Company (outside-in perspective, financial materiality) and the Company's impacts on the environment and society (inside-out perspective, materiality of the impacts). This means that a sustainability topic must be included in sustainability reporting in accordance with the principle of double materiality if materiality is determined either by considering the financial perspective or the impact perspective. However, ProSiebenSat. 1 has also reported voluntarily and in accordance with the standards of the GRI in previous reporting periods, going beyond the legal requirements. In the course of this materiality assessment, impacts were already identified that were material beyond the Company-specific standard.
PRINCIPLE OF DOUBLE MATERIALITY
| Impact Materiality (inside-out perspective) Assessment of the impact of a non-financial issue with regard to: - Scale How grave is the impact? - Scope How widespread is the impact? - Remediability Can the negative impact be eliminated, if so to what extent? - Likelihood How likely is it that the effect will occur? |
Financial Materiality (Outside-in perspective) Risks \& Opportunities: - Scale of financial effect - Likelihood Assessment of the impact of a non-financial issue with regard to: - Access to resources Could access to resources (e.g., natural, human, financial) be limited or negatively impacted? - Reliance on business relationships Could required business relationships be affected to a negative degree in the short or long term? |
|
|---|---|---|
Materiality assessment determines mandatory reporting content
As part of the materiality assessment, the existing legal requirements applicable to the period under review 2024 pursuant to Sections 315b, 315c in conjunction with 289c (3) HGB and the materiality concept according to ESRS were taken into account.
The starting point for the DMA is a list of potentially material topics (longlist). In the creation of the list and the subsequent evaluation of the topics, the scope of consolidation of ProSiebenSat. 1 Media SE was taken into account and the relevant upstream and downstream value chains were also included. The longlist was based on the materiality assessments carried out in the past in accordance with the standards of the GRI. These were compared with ESRS topics in accordance with ESRS 1 Application Requirement (AR) 16 and were supplemented accordingly. Finally, the identified longlist topics were compared with industry-specific topics for a peer comparison. The topics were defined in accordance with the material topic standards of the Sustainability Accounting Standards Board (SASB) for the Media \& Entertainment, Internet Media \& Services, and E-Commerce sectors.
[^0]
[^0]: 8 Risks or opportunities that have a significant impact on ProSiebenSat.I's development, financial position, earnings, cash flows, access to financing, or cost of capital (or if such an impact can reasonably be expected).
The longlist was used to identify responsible contact persons within the Company who were approached for further consideration of the IROs associated with the respective topics. The aim was to choose a panel of internal experts that would each represent the perspective of the stakeholders assigned to them - such as employees, investors, advertisers, viewers, users and consumers. In total, all relevant stakeholder groups were indirectly involved in the assessments. In the discussions, the impact of the Company's activities on sustainability issues and their relevance for business success were analyzed. In addition, a survey was conducted among employees across all segments and at the holding company to align the results of the DMA with the perspective of this stakeholder group on the potential and actual impact of the Group's activities. The results of the expert interviews and the employee survey were supplemented by research on relevant ESG ratings (ratings of companies with regard to their sustainability in the dimensions Environment, Social and Governance), advertising customer questionnaires on the topic of sustainability, media policy and media law requirements and positions, as well as possible effects on local communities at the Company's headquarters.
In addition to identifying IROs, an initial qualitative and quantitative IRO assessment was carried out for some of the expert interviews. Evaluation templates were used to enable a structured assessment of the IROs. Negative and positive impacts, risks, and opportunities were each considered separately. These were classified according to their relevance for the three segments of ProSiebenSat. 1 Group, their position in the value chain, and the time horizon of their possible occurrence. With regard to the value chain, it was considered individually for the three segments in order to capture all potential IROs accordingly. The materiality of the IROs was assessed using fivepoint scales. The materiality of the impacts was determined by the severity of the impact, comprising the factors of magnitude and scope, and, in the case of negative impacts, their irreversibility and probability. The financial effect and the probability of occurrence were assessed for financial materiality. This was based on the existing scales in the risk management system. The assessment was carried out from a gross risk perspective. By focusing the assessment of the IROs on one potentially material sustainability issue each, any dependencies on impacts and financial risks and opportunities were taken into account.
The insights gained from the process described so far were incorporated into the final quantitative and qualitative assessment of the individual sustainability topics. The aim of this was to achieve a consistent assessment of the IROs across all individual topics. To assess the materiality of the individual topics in accordance with Section 289c (3) HGB, the business relevance of the individual sustainability aspects was evaluated, that is, the extent to which they are necessary to gain an understanding of the business development, business performance, and the position of the corporation. The GSO has also carried out a severity assessment for negative impacts and a separate assessment of potential human rights violations. In addition, the results of the IRO assessment were compared with the Risk Report prepared at the half-year stage in order to ensure a consistent view of risks and to identify any risk categories that had not previously been considered or not considered with a comparable impact. Sustainability-related risks are therefore treated with the same importance as all risks recorded as part of risk management.
The threshold values for materiality were set at 2.5 on a scale between 0 and 5 by ProSiebenSat.1. This ensures that all relevant topics are classified as material and that less conspicuous topics are not overlooked.
Material topics for ProSiebenSat. 1 Group can be found in the ESRS Topic Standards E1 Climate Change, S1 Own Workforce, S4 Consumers and End-Users, and C1 Business Conduct. Three material, company-specific topics were also identified: Data Protection, Information Security and
Corporate Citizenship. The following other potentially material topics specified by the ESRS have not proven to be material for ProSiebenSat. 1 Group: E2 Pollution, E3 Water and marine resources, E4 Biodiversity and ecosystems, E5 Resource use and circular economy, S2 Workers in the value chain and S3 Affected communities.
MATERIALITY MATRIX

The results of the materiality assessment 2023 were reviewed in 2024 and confirmed by the responsible GSO and the Executive Board. No adjustments were made to the process or the results. The validation included:
Alignment with the risk management report: Review of social and environmental risks in the Risk Report in the second quarter of 2024 and alignment with the results of the IRO Assessment 2023 in order to identify potentially new material risk dimensions that have been identified in the interim.
Validation from the perspective of the Entertainment, Commerce \& Ventures and Dating \& Video segments: Discussion of the IRO Assessment 2023 and examination of potential new or reassessed topics in the segments by the segment managers responsible for sustainability.
The procedure and results of the materiality assessment and the validity of the results for financial year 2024 were approved by the Executive Board and presented to the Audit and Finance Committee of the Supervisory Board of ProSiebenSat. 1 Media SE.
ProSiebenSat. 1 Group previously prepared a materiality assessment every two years and validated this annually. A scheduled renewal of the assessment is planned for the financial year 2025 if significant changes occur, such as major portfolio adjustments, notable shifts in the ownership structure, and strategic realignments.
CONTENTS OF THE SUSTAINABILITY STATEMENT
| Disclosures in accordance with section 289c | ||
|---|---|---|
| HGB | Disclosures in accordance with ESRS | Reporting in sustainability chapter |
| Environmental matters | E1 Climate Change | Environmental Information: Climate Change |
| Employee-related matters | S1 Working Conditions S1 Employee and management development S1 Diversity and Inclusion |
Social Information: Own Workforce |
| Respect for human rights | S1 Diversity and Inclusion G1 Business Conduct |
Social Information: Own Workforce Governance Information: Business Conduct |
| Social matters | S4 Personal safety of viewers and users: Media regulation S4 Social inclusion of viewers and users: Accessible offerings S4 Information-related impacts for viewers and users: Public Value |
Social Information: Social Responsibility |
| Combating corruption and bribery | G1 Business Conduct | Governance Information: Business Conduct |
| Additional topics | Entity-specific topics: Corporate Citizenship, Data Protection, Information Security |
Social Information: Corporate Citizenship, Data Protection, Information Security |
In detail, the following IROs are decisive for the materiality of the individual reporting topics:
| Description | Positioning in the value chain | Time horizon | Impact (negative/ positive), risk or opportunity | Relevance for the segments | Allocated material topic |
|---|---|---|---|---|---|
| CO, e emissions (Scope 1) contribute to climate change | Own business operations | Short-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | E1 Climate Change |
| CO,e emissions (Scope 2) contribute to climate change | Own business operations | Short-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | E1 Climate Change |
| CO,e emissions (Scope 3) contribute to climate change | Entire value chain/own business operations | Short-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | E1 Climate Change |
| Description | Positioning in the value chain | Time horizon | Auswirkung, Risiko oder Chance | Relevance for the segments | Allocated material topic |
|---|---|---|---|---|---|
| Own workforce | |||||
| Dissatisfaction among employees and high workload due to a lack of work-life balance | Own business operations | Medium-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | S1 Working Conditions |
| Dissatisfaction among employees due to insufficient development opportunities | Own business operations | Short-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | S1 Employee and Management Development |
| Consequences of low employee retention (e.g. high fluctuation) unsettle employees | Own business operations | Medium-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | S1 Working Conditions |
| Overburdening employees and managers due to inadequate training for the tasks assigned to them | Own business operations | Medium-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | S1 Employee and Management Development |
| Dissatisfaction among employees due to inadequate leadership by their own manager | Own business operations | Medium-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | S1 Employee and Management Development |
| Dissatisfaction among employees due to a lack of representation and equal opportunities for people with disabilities | Own business operations | Medium-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | S1 Diversity and Inclusion |
| Dissatisfaction among employees due to a lack of representation and equal opportunities for people of different gender identities, nationalities, ethnic backgrounds, ages, religions, sexual orientations and world views, as well as social backgrounds | Own business operations | Medium-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | S1 Diversity and Inclusion |
| Dissatisfaction among employees due to perceived unfairness regarding the representation of women in management positions | Own business operations | Short-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | S1 Diversity and Inclusion |
| Viewers and users | |||||
| Negative impact on society's trust in the media due to breaches of media law requirements | Own business operations | Medium-term | Impact (negative) | Entertainment | S4 Personal safety of viewers and users: Media regulation |
| Changes to media law regulations or their interpretation can lead to a loss of sales or implementation costs | Own business operations | Short-term | Risk | Entertainment, Dating \& Video | S4 Personal safety of viewers and users: Media regulation |
| Möglicher Reputationsschaden bei Missachtung der medienrechtlichen Vorgaben, insb. Jugendschutzvorgaben | Upstream and downstream value chain | Short-term | Risk | Entertainment, Dating \& Video | S4 Personal safety of viewers and users: Media regulation |
| Equal participation in social life for people with disabilities through accessible media offerings and online services | Own business operations | Short-term | Impact (positive) | Entertainment, Commerce \& Ventures, Dating \& Video | S4 Social inclusion of viewers and users: Accessible offerings |
| Accessibility of media content and online offerings lead to increased attractiveness for various viewers and customer groups and greater use of the offerings | Downstream value chain | Medium-term | Opportunity | Entertainment, Commerce \& Ventures, Dating \& Video | S4 Social inclusion of viewers and users: Accessible offerings |
| Socially relevant content in the media forms the basis for a comprehensively informed society in which different opinions and perspectives are present | Own business operations | Short-term | Impact (positive) | Entertainment, (Commerce \& Ventures, Dating \& Video) | S4 Information-related impacts for viewers and users: Public Value |
| Drastic reduction of information formats could lead to a loss of public value status and a decline in advertising revenues due to decreasing viewer appeal and a changed target group structure | Downstream value chain | Short-term | Risk | Entertainment | S4 Information-related impacts for viewers and users: Public Value |
| Increase in advertising revenues due to higher viewer appeal for various target groups through high-quality, relevant content | Downstream value chain | Medium-term | Opportunity | Entertainment | S4 Information-related impacts for viewers and users: Public Value |
| Increase in advertising revenues due to greater attractiveness for advertising customers through a high-quality advertising environment that offers brand safety | Downstream value chain | Medium-term | Opportunity | Entertainment | S4 Information-related impacts for viewers and users: Public Value |
| Description | Positioning in the value chain | Time horizon | Auswirkung, Risiko oder Chance | Relevance for the segments | Allocated material topic |
|---|---|---|---|---|---|
| Negative psychological impact for employees due to noncompliance with regulations/corruption rules | Own business operations | Short-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | G1 Business Conduct |
| High penalties, possible claims for damages and penalties on the capital market due to poor business conduct | Entire value chain | Short-term | Risk | Entertainment, Commerce \& Ventures, Dating \& Video | G1 Business Conduct |
| Declining reputation of the Group among business partners due to poor business conduct | Entertainment, Commerce \& Ventures, Dating \& Video | G1 Business Conduct |
| Description | Positioning in the value chain | Time horizon | Auswirkung, Risiko oder Chance |
Relevance for the segments | Allocated material topic |
|---|---|---|---|---|---|
| Mental and physical stress, endangerment of personal selfdetermination and/or dissatisfaction of those affected due to a lack of data protection | Entire value chain | Short-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | Entity-specific Data Protection |
| Mental stress and/or dissatisfaction among employees due to a lack of information security | Own business operations | Short-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | Entity-specific Information Security |
| Customer dissatisfaction due to information leakage caused by a lack of information security | Own business operations | Short-term | Impact (negative) | Entertainment, Commerce \& Ventures, Dating \& Video | Entity-specific Information Security |
| Positive impact on society (especially on those in need) by strengthening volunteer initiatives and fundraising campaigns, as well as through media attention | Own business operations | Medium-term | Impact (positive) | Entertainment, Commerce \& Ventures, Dating \& Video | Entity-specific Corporate Citizenship |
| Positive influence on employee loyalty and motivation through the Company's social commitment | Own business operations | Short-term | Impact (positive) | Entertainment, Commerce \& Ventures, Dating \& Video | Entity-specific Corporate Citizenship |
Beyond this, no other significant IROs were identified. The IROs identified with regard to the topic S1 Own Workforce do not specifically influence the strategy and business model of ProSiebenSat. 1 Group. In addition, no significant opportunities or risks were identified that result from effects and dependencies in connection with the Company's own employees. The potential negative impacts identified are of a widespread nature and can affect all employees in principle, although the impacts identified in connection with the topic of diversity and inclusion particularly affect the groups of people specifically affected by potential discrimination (for example, employees with disabilities or from different ethnic backgrounds). An understanding of how these groups of people are affected was gained as part of the materiality assessment by including the perspective of experts from the Human Resources (HR) Diversity \& Inclusion department.
The IROs identified with regard to viewers and users are related to ProSiebenSat. 1 Group's core business model of offering and marketing media content: The type of content offered can have potential negative impacts (through non-compliance with media law provisions) as well as potential positive impacts (through offerings with accessible and socially relevant content). However, this did not have any fundamental impact on or adjustment of the Group's strategy or business model in the year under review. The attractiveness of the content offered to viewers and users through accessible and socially relevant content can have a positive impact on the success of the business model by increasing advertising revenues. At the same time, risks are also possible due to the reduced attractiveness of media offerings for viewers. ESRS 2 IRO-1, SBM-3
Further information on viewers and users can be found in the section "Procedures for Engaging with Viewers and Users and Dealing with Complaints".
In preparation for the further development of ProSiebenSat. 1 Group's climate strategy, a systematic analysis of climate-related physical and transition risks was implemented for the first time in the financial year 2024. In the case of physical climate risks, a distinction is made between acute weather events (e.g. heatwaves) and long-term chronic fluctuations in climate variables (e.g. temperature changes). Transition risks arise from the transition to a low-emission economy. These include, for example, market-related risks such as changes in consumer behavior or technological risks such as the costs of transitioning to lower emission technologies.
The first step of the analysis was to determine the duration of the economic activities and a basic scope of analysis. In accordance with the going concern principle, it can generally be assumed that ProSiebenSat. 1 Group's business activities will continue for decades to come. Consequently, resilience in the face of climate change was assessed in the form of a climate-related scenario and resilience analysis.
The scope of analysis for physical climate risks was limited to those sites where companies with significant material assets are located in order to confirm their resilience in the face of climate change. The sites taken into account were selected on the basis of internally defined criteria, e.g. number of employees at the site, particular location-related economic activities, infrastructure, physical assets, etc. On the basis of these dimensions, it was possible to identify a material impact on the economic activities of ProSiebenSat. 1 Group. As the core business is not dependent on the traditional transportation of physical goods and production is not tied to a specific location, there are therefore no long-term dependencies, hence why the upstream and downstream value chain is not included in the scope of the analysis.
In addition to the Group headquarters in Unterföhring, two sites in Berlin, the Flaconi logistics center in Halle, the office site of Verivox GmbH in Heidelberg, the offices of the Jochen Schweizer Mydays Group in Munich, the ParshipMeet Group offices in Hamburg and the Austrian headquarters in Vienna were considered.
For the analysis of these sites, the external partner EcoAct provided individually prepared climate data and projections based on the respective location addresses and coordinates. All acute and chronic physical climate risks are included for each site in accordance with the EU Commission's Climate Delegated Act (Commission Delegated Regulation (EU) 2021/2139). These include temperature-related climate risks such as temperature changes or heat and frost waves, windrelated climate risks such as changes in wind conditions or storms, water-related climate risks such as water stress or flooding, and solid-related climate risks such as soil erosion or landslides.
The SSP1-2.6 climate scenario (temperature rise of $2^{\circ} \mathrm{C}$ by the end of the century) was selected as the baseline scenario and the SSP5-8.5 climate scenario (temperature rise of $4-5^{\circ} \mathrm{C}$ by the end of the century) as the scenario with high emissions. As observation periods, three different time horizons were analyzed (short-term climate changes: 2021-2040; medium-term climate changes: 2041-2060; long-term climate changes: 2060-2100). This means that both current and long-term risks can be mapped equally in accordance with the going concern principle.
Based on the evaluation of this climate data, climatic core risks and potential impacts of these risks were identified for each site. Non-relevant climate risks were excluded from further consideration due to their lack of relevance for ProSiebenSat. 1 Group's business activities and the geographical location of the sites.
This was followed by a risk assessment of the identified core risks for each location, taking into account the potential impact and existing adaptation measures. Based on the assessment methodology of the DMA, the probability of occurrence was determined on the basis of the climate exposure value and an estimate of the gross financial impact of the core risks per location in order
to calculate the aggregated gross impact. The financial impacts already determined in the DMA for physical climate risks were used to quantify the gross impacts. The net financial impacts of climate risks were determined taking into account existing and planned countermeasures as well as existing experience with climate risks. The final risk assessment, which is presented in the section "Climate Scenario Analysis" of the chapter "Environmental Information", was based on this aggregated net impact.
In addition to assessing the impacts of physical climate risks on ProSiebenSat. 1 Group and the Group's impacts on climate change, climate-related transition risks and opportunities were also analyzed as part of the DMA. In this context, transition risks and opportunities for the topic of climate change were described. Among other things, time horizons and the relevance per organizational area were also taken into account, as well as an assessment based on possible financial effects in conjunction with a probability estimate.
In addition, the option of reporting climate risks was integrated into the central risk management system for the Group-wide collection of further potential transition risks. Risk managers at all companies can therefore report transitory climate risks directly via the internal risk reporting system as part of the regular risk management process. All economic activities of ProSiebenSat. 1 Group are therefore included in the analysis of climate transition risks. In a final step, the transition risks and opportunities described were mirrored with the International Energy Agency's "Net Zero by 2050" climate scenario (temperature increase of $1.5^{\circ} \mathrm{C}$ by the end of the century) in order to derive possible adjustment requirements for the DMA when assessing the exposure of climaterelated transitional events, taking into account a climate scenario. The results can be found in the "Climate Scenario Analysis" section. ESRS 2 IRO-1, SBM-3, E1-2
ProSiebenSat. 1 Group has also conducted a biodiversity analysis to identify potential IROs related to biodiversity and ecosystems (ESRS E4). In line with the analysis of physical climate risks, the scope of the investigation was limited to the sites where companies with significant material assets are based. In order to assess their impact on regional biodiversity, EcoAct, an external partner, provided various biodiversity indicators based on the respective sites addresses and coordinates.
The potential impacts on biodiversity were assessed using internal threshold values for the Biodiversity Intactness Index and for minimum distances to protected areas. As none of the sites considered fell below the threshold values, the impacts on biodiversity were not classified as material. In addition, ProSiebenSat. 1 Group's business activities are regionally limited to the respective locations. There is no intensive land use or impairment of biodiversity as a result of business activities. As a result, no significant IROs relating to biodiversity and ecosystems were identified for the financial year 2024.
When identifying and assessing IROs in connection with the topics of pollution (ESRS E2), water and marine resources (ESRS E3), and resource use and circular economy (ESRS E5), the results of risk analyses were initially used in accordance with the requirements of the Supply Chain Due Diligence Act (LkSG). No proprietary risks relating to these topics were identified in our own business area or at suppliers. In addition, ProSiebenSat. 1 Group's main business activities do not involve any water- or wastewater-intensive activities or any production activities with major resource inflows or outflows. No in-depth analyses of individual locations, assets or business activities were therefore deemed necessary and no consultations were carried out. ESRS 2 IRO-1
A list of the disclosure requirements followed in the preparation of the Sustainability Report and information regarding the list of data points in general and topic-related standards arising from other EU legislation, including information on the non-material topics contained therein, can be found in the section "Further Disclosure Requirements according to ESRS 2".
ProSiebenSat. 1 Group strives to establish an effective governance structure for sustainability topics. The responsibilities and tasks of our administrative, management and supervisory bodies with regard to sustainability are structured as follows:
Primary responsibility for non-financial aspects, sustainability performance indicators as well as ESG information at Executive Board level lies with Executive Board member and Chief Operating Officer (COO) Markus Breitenecker.
The Group Sustainability Office (CSO) is responsible for the Group-wide planning, coordination, implementation, and communication of sustainability activities and for engaging with stakeholders. Diversity and inclusion topics are derived from the Group-wide sustainability strategy. They are implemented by the Diversity \& Inclusion department, which, as part of the central HR organization, is responsible for the further development of diversity management and the inclusion strategy. This is done in close coordination with the GSO. The head of the Group Sustainability Office reports to Markus Breitenecker, member of the Executive Board and COO.
The Executive Board and the management of the Group Sustainability Office report regularly to the Audit and Finance Committee of the Supervisory Board of ProSiebenSat. 1 Media SE and the entire committee. In the year 2024, both the Audit and Finance Committee of the Supervisory Board and the Supervisory Board were informed about the implementation of the Corporate Sustainability Reporting Directive (CSRD) in the Company and the confirmation of the double materiality assessment for the financial year 2024, that was carried out in the year 2023 in accordance with ESRS.
The Sustainability Steering Committee acts as a central and interdisciplinary body for managing, monitoring and developing the sustainability strategy. Chaired by the Executive Board member and Chief Operating Officer (COO), the committee is managed and coordinated by the Senior Vice President Group Sustainability Office. The committee is comprised of the COO, the Chief Financial Officer (CFO), relevant department heads, managers, specialists from central functions, and the Chairman of the European Works Council of ProSiebenSat. 1 Group. In addition, each segment has up to two sustainability officers, who are also in close and continuous contact with the Group Sustainability Office. They derive segment-specific targets from the overarching ProSiebenSat. 1 sustainability targets and are responsible for operational implementation in the segments and their entities.
The Sustainability Steering Committee met three times in the year 2024. The meetings focused on the sustainability targets for the year 2024 and the planning of the targets for the year 2025, the implementation of the CSRD in the Group, information on the confirmation of the DMA in accordance with ESRS, and other Group-specific and segment-specific sustainability initiatives. The Sustainability Steering Committee was also informed of all material impacts, risks, and opportunities arising from the DMA 2023.
An effective governance structure with regard to sustainability issues also requires an appropriate composition of the Supervisory Board and the Executive Board. The following table shows the competencies of the Supervisory Board and Executive Board members regarding sustainability aspects.
AREAS OF EXPERTISE AND COMPOSITION OF EXECUTIVE BOARD AND SUPERVISORY BOARD / ESRS 2 GOV-1

1 Experience in the management of a listed, internationally operating company.
2 Experience in the transformation of media companies towards a digital group.
3 In-depth understanding for ProSiebenSat. 1 Group's different business areas - particularly content and broadcasting, distribution, digital entertainment - in particular streaming, e-commerce, and production - and of the Group's market environment and media regulation/policy.
4 In-depth knowledge in the field of digital business development, digital diversification and platform strategies (such as Addressable TV), data and advertising technology, and M\&A.
5 (a) Expert in accounting and control systems; (b) expert in auditing.
6 In-depth knowledge in the fields of human resources development and management. The topics contained in this section represent relevant aspects of sustainability. 7 In-depth knowledge in the fields of risk management, governance and compliance. The topics contained in this section represent relevant aspects of sustainability. 8 In-depth knowledge in the implementation of a sustainability strategy with a strong focus on social responsibility and public value, in particular due to the scope of a media company.
Knowledge of the material ProSiebenSat. 1 sustainability aspects is represented by various areas of expertise: The "sustainability" area of expertise comprises in-depth knowledge in the implementation of a sustainability strategy and, in accordance with a media company, places a strong focus on social responsibility and public value (reference to the key topics in the area of S4 Viewers and End-Users as well as the Company-specific topic of Corporate Citizenship). The "Human Resources Development" area of expertise relates to aspects of the Company's key issues in the area S1 Own Workforce. The "Corporate governance experience" area of expertise includes indepth knowledge in the areas of risk management, governance and compliance and therefore relates to the key sustainability topic of G1 Business Conduct. In addition, the Executive Board and Supervisory Board have access to the specialist knowledge of the operational departments, such as the CSO in connection with the topic of climate change, among others, and are informed about this on a regular basis, as described above. The table also shows the composition in terms of diversity and independent members. There are no employee representatives on the Supervisory Board.
Each member of the Executive Board is responsible for their own area of responsibility, about which they keep their fellow Executive Board members informed on an ongoing basis. The Group Strategy, Strategy Execution Office, Mergers \& Acquisitions (M\&A) and Post Merger Integration (PMI) divisions, among others, are the responsibility of the entire Executive Board.
Chief Executive Officer (CEO) Bert Habets is also CEO of Seven.One Entertainment Group and is further responsible for Group Communications, IT \& Gen Al Human Resources and the liaison with the joint works council. He is also responsible for the Dating \& Video segment. These areas therefore include responsibility for the key sustainability issues in area S1 Own Workforce and Information Security. In addition to his joint responsibility for Group Strategy, Strategy Execution Office and M\&A and PMI, Executive Board member and CFO Martin Mildner is responsible for Investor Relations, Group Treasury, Group Controlling, Accounting \& Taxes, Legal Affairs, Data Protection, Governance, Risk \& Compliance, Internal Audit, Corporate Security, Corporate Procurement \& Real Estate and Shared Services. He is CFO of the Seven.One Entertainment Group and is also responsible for the Commerce \& Ventures segment. These responsibilities therefore include responsibility for the material sustainability topics G1 Business Conduct and S4 Personal Safety of Viewers and Users: Media Regulation and Data Protection. Executive Board member and COO Markus Breitenecker has been a member of the Executive Board since April 1, 2024 and is jointly responsible for Group Strategy, Strategy Execution Office, M\&A, and PMI, as well as Marketing, Regulatory Affairs (media policy), and Group Sustainability. He is also COO of the Seven.One Entertainment Group. These responsibilities include responsibility for non-financial aspects, sustainability performance indicators and ESG information, especially regarding the topic of E1 Climate Change. The topic areas S4 Information-related Impacts on Viewers and Users: Public Value and S4 Social Integration/Inclusion of Users and Viewers: Accessible offerings, that have a strong connection to the content of the Seven.One Entertainment Group, are the operational responsibility of the management of the Seven.One Entertainment Group as a whole. Until March 31, 2024, Christine Scheffler was Member of the Executive Board and Chief Human Resources Officer (CHRO), with responsibility for Sustainability, Shared Services, and Real Estate \& Procurement in addition to Human Resources. In their areas of responsibility, the three members of the Executive Board therefore cover the key issues identified in the DMA in accordance with ESRS.
ProSiebenSat. 1 includes sustainability-related performance in its incentive systems. The Group maps the gradual implementation of the sustainability strategy through annual ESG targets in the Short-Term Incentive as part of the variable compensation components of the Executive Board. This ensures that relevant and simultaneously quantifiable ESG targets are in line with the overarching corporate goals. ProSiebenSat. 1 Group has set achieving operational net zero emissions by 2030 as a central, Group-wide ESG target. This primarily refers to the continuous reduction of the Company's $\mathrm{CO}{2}$ e footprint. On this basis, the Supervisory Board has set the reduction of operational $\mathrm{CO}{2} \mathrm{e}$ emissions (total of Scope 1 and Scope 2 emissions according to the Greenhouse Gas (GHG) Protocol Corporate Standard) as an ESG target. A further ESG target introduced in the year 2024 promotes the expansion of the broadcasting Group's accessible offerings. As a result, the focal points of ProSiebenSat. 1 Group's sustainability strategy were integrated even more comprehensively into the Executive Board's objectives. In addition to the Climate \& Environment area of action, the new ESG target has set specific goals in the Public Value \& Corporate Citizenship and Diversity \& Inclusion areas of action. Detailed information on this can be found in the Compensation Report in the sections "Short-Term Incentive (Performance Bonus)", "ESG targets at Group level" and "Variable Compensation - Detailed Disclosure on Target Achievement". ESRS 2 GOV-1, GOV-2, GOV-3 + Compensation Report
The sustainability reporting process and ESG risks are part of the risk management system. The material topics identified by the DMA are mapped by means of corresponding risk categories in the risk management system. This includes both the outside-in and, where applicable, the inside-out perspective regarding the following key topics: E1 Climate Change, S1 Own Workforce, S4 Viewers and End-Users, G1 Business Conduct, and Company-specific topics (Corporate Citizenship, Data Protection, Information Security). Taking into account our mitigation measures, we have not identified any risks for the financial year 2024 that are associated with our business activities,
business relationships and services, are very likely to occur and have or will have a serious negative impact on the reportable aspects.
ProSiebenSat. 1 Group has an integrated risk management system that covers all areas of the Group - from products and processes to departments, investments, and subsidiaries. The aim is to identify and manage potential risks that could have a negative impact on ProSiebenSat. 1 Group's business performance at an early stage. Further information can be found in the sections "Risk Management System", "Risk Management Process" and "Supplementary Notes on Risk Reporting" of the Risk Report.
+ Risk Report
ProSiebenSat. 1 Group also has a Group-wide internal control, risk and compliance management system (IKS, RMS and CMS), which serves to identify, assess, and manage risks in relation to the achievement of business objectives. Sustainability aspects are also taken into account. The three governance systems also help to ensure the effectiveness and efficiency of business operations as well as compliance with relevant laws and other external regulations and internal guidelines. This also includes all regulations and guidelines described in the Sustainability Report, which represent concepts and measures for dealing with material IROs.
New internal controls for internal and external sustainability reporting were created in the financial year 2024. The new controls relate to the hedging of risks in the collection of report content. Among other things, new key metrics to be collected based on the ESRS framework for sustainability reporting, which was used for the first time, were considered. In addition, the metric "Accessibility Offerings", which was reported for the first time, was defined. For this purpose, a new process was set up to collect the metric and controls were established to check the plausibility of the data and the accuracy of the results obtained.
ProSiebenSat. 1 Group is continuously developing its systems. In the financial year 2023, the Executive Board of ProSiebenSat. 1 Media SE commissioned an audit firm to conduct an analysis of the maturity level of the entire ICS, CMS, and RMS. This was based on the mandate of the Audit and Finance Committee of the ProSiebenSat. 1 Supervisory Board. The maturity assessment revealed potential for optimization in the governance systems. To meet the challenges identified, the GRC function was established as an independent department. The aim of this measure is to manage risks in an even more focused manner and to clearly separate the GRC system from Internal Audit in accordance with the three-line model of the Institute of Internal Auditors (IIA).
In the year 2024, ProSiebenSat. 1 Group launched the "GRC 2.0" project to combine the three governance systems ICS, RMS and CMS. The rollout of the new GRC system in the various areas of the Group began in the fourth quarter of 2024 and will be completed in the financial year 2025. In the process, risk catalogs and assessment criteria are also to be harmonized and the risk management processes of the various corporate units are to be even more closely interlinked, including with regard to ESG risks. ESRS 2 GOV-S
The organizational reporting framework for the information on concepts and key metrics for our sustainability performance as contained in the sustainability chapter essentially comprises all Group companies and corresponds to the scope of consolidation of the ProSiebenSat. 1 Group as of the end of the financial year 2024, which is managed centrally by ProSiebenSat. 1 Media SE. The scope of consolidation is defined in accordance with the control principle of IFRS 10. Changes in the scope of consolidation are taken into account in accordance with their recognition in the financial reporting. Exceptions and restrictions with regard to the scope of reporting for individual content and data collection for key metrics are described below or are indicated accordingly in the information on the individual topics. The upstream and downstream value chain is covered in this Sustainability Report for topics where material impacts, risks and opportunities have arisen specifically in relation to the value chain. The following time horizons were defined for the Sustainability Report: Shortterm time horizon (one year), medium-term time horizon (> one year to three years), longterm time horizon (> three years). These time horizons differ from the time horizons defined in the ESRS, as the media sector is characterized by short-term changes in economic conditions. As part of the first-time reporting of the ESRS, we make use of the option to omit the disclosure requirements specified in ESRS 1 Appendix C which are relevant to us. An exception to this is the data point ESRS S1-13 paragraph 83 b), which is disclosed in this first period under review. An overview of the disclosures in the Annual Report which are incorporated by reference and which are also an integral part of this Sustainability Report can be found in the section "Further Sustainability Information" - "Further Disclosure Requirements according to ESRS 2". Data estimates are included in our sustainability reporting. This relates to key metrics in the sections "Climate Change", "Own Workforce" and "Business Conduct" and is described in detail in the section "Further Sustainability Information" - "Explanation on Employee Metrics" and "Explanation of the COueq Footprint". Unless otherwise indicated, the statements in the section "Own Workforce" essentially refer to all employees of ProSiebenSat. 1 Group. The topics described in this section are pursued throughout the Group, but individual measures are not implemented in the same way in all entities due to the diversity of the business models. The information on ProSiebenSat. 1 Group's public value offerings relates primarily, but not exclusively, to the Group's business activities in the Entertainment segment. Information regarding Corporate Citizenship also focuses on the Entertainment segment, but also includes information about activities from the Commerce \& Ventures as well as Dating \& Video segments. The background to this is our special responsibility in the media sector. With our TV channels and platforms, we want to make a relevant contribution to opinion-forming and the promotion of democracy. Due to different legal regulations outside of Germany and a lack of areas of application for many companies, for example, in the production business, the concepts on media law provisions relate primarily to the entities in the Entertainment segment in Germany.
ProSiebenSat. 1 Group is aware of its ecological responsibility. The company therefore strives to make a positive contribution to environmental and climate protection and to meet the expectations of its stakeholders and the requirements of the market. The Group attaches great importance to transparency and reports regularly on its environmental performance. This is why the "Climate and Environment" area of action of the Group's sustainability strategy aims to work together with employees and in dialog with external stakeholders to contribute towards limiting climate change and protecting the environment and its resources.
As part of the DMA, the carbon footprint in particular was identified as a significant impact of ProSiebenSat. 1 Group in this area of action. Adaptations to climate change were analyzed as part of the climate scenario analysis. As no material climate risks were identified for the Group, ProSiebenSat. 1 Group focuses its corporate strategy on continuously reducing the carbon footprint of its business activities by increasing energy efficiency and using renewable energies, as well as by enhancing climate protection.
The approach encompasses a holistic understanding of environmental and climate issues that extends across ProSiebenSat. 1 Group's entire value chain. The focus is on internal processes as well as external partnerships and the production chain. The decarbonization strategy was adopted by the Group 's Executive Board and aims to contribute to the global 1.5-degree target to reduce greenhouse gas emissions and preserve natural habitats.
In Scope 1, this is to be achieved primarily through the already successful conversion of the entire Group vehicle fleet to locally emission-free electromobility. In Scope 2, indirect greenhouse gas emissions are to be continuously reduced through the ongoing switch to green electricity contracts and the further expansion of the use of renewable energy sources for heating and cooling. Through a holistic sustainable procurement strategy, the procurement process across ProSiebenSat. 1 Group as a whole is to be increasingly geared towards climate protection in Scope 3. In addition, the implementation of a Group-wide environmental guideline obliges employees to act efficiently and responsibly. ESRS E1-2
ProSiebenSat. 1 Group implemented a systematic analysis of climate-related physical and transitory risks and opportunities for the first time in the financial year 2024. Detailed information on the methods used for this can be found in the section "Climate Scenario Analysis and further Information on ESRS 2 IRO-1 for Environmental Topics ".
The risk analysis as part of the scenario and resilience analysis revealed that, based on the aggregated net impact determined, none of the identified physical climate risks are to be classified as material for the Group sites under review. The aggregated net impacts in all risk categories were below the threshold value for the materiality classification defined in the DMA.
In the course of the DMA, transition risks and opportunities for the topic of climate change were described for the entire Group and classified as non-material across the board. The classifications of the aggregated impact of the identified risks and opportunities were consistently below the
materiality threshold. The transient risks reported across all business models as part of the internal risk management system were summarized under the risks already described in the DMA. No additional transition risks were therefore reported for the financial year 2024.
The final supplementary assessment of the transition risks and opportunities described, taking into account the International Energy Agency's "Net Zero by 2050" climate scenario, showed that no change in the assessment of the existing DMA is necessary. Consequently, all transition risks and opportunities were classified as non-material, even taking into account an additional climate scenario. ESRS 2 IRO 1, SBM 3, E1-2
In order to live up to our ecological responsibility, a number of specific measures to mitigate climate change have already been implemented in recent years - together with employees and by engaging with external stakeholders. With regard to the reduction of ProSiebenSat. 1 Group's carbon footprint (Scope 1 and 2), the following measures were implemented or continued in financial year 2024. The specific savings achieved by these measures are shown in detail in the course of this chapter in section "Gross Scopes 1, 2, 3 and Total GHG emissions".
At our site in Unterföhring - the Group's headquarters - ProSiebenSat. 1 Group exclusively uses green electricity to supply the office buildings, production studios, and data centers. Further locations were also converted to a green power supply in the financial year 2024. The total Scope 2 emissions reduction achieved as a result of these measures is shown in the course of this chapter in section "Gross Scopes 1, 2, 3 and Total GHG emissions". For several years now, ProSiebenSat. 1 Group has preferred to use district heating from renewable sources, such as geothermal energy at its headquarters in Unterföhring, in order to further reduce its Scope 2 footprint. In addition, the waste heat from the Company's own data centers is used as heating energy.
The Group is undergoing an incremental transformation to switch completely to locally emissionfree e-mobility. Pool vehicles in the central fleet available at the headquarters in Unterföhring were already replaced with fully electric models in the financial year 2023. The proportion of electric vehicles in the centrally managed vehicle fleet is already around 37\%. The available infrastructure at the campus in Unterföhring was significantly increased again in the financial year 2024 to include over 100 charging stations for electric vehicles. The charging stations are powered exclusively by green electricity. Apart from charging pool and company cars, the charging stations are also available to employees for private use. The Scope 1 emissions reduction achieved by further increasing the proportion of electric vehicles in the financial year is presented in this chapter in the section "Gross Scopes 1, 2, 3 and Total GHG emissions".
For future years, ProSiebenSat. 1 Group expects a remaining avoidable emission potential of 944 tCO2eq in Scope 1 due to the comprehensive conversion of the vehicle fleet. In Scope 2, a remaining avoidable emission potential of $371 \mathrm{tCO}_{2}$ eq is assumed by transitioning additional locations to renewable energy.
In addition to the measures to reduce Scope 1 and Scope 2 emissions at ProSiebenSat. 1 Group, the following additional measures were implemented:
With the "Sauber gedreht!" (Clean Shooting) initiative, Seven.One Entertainment Group developed a comprehensive catalog of measures in the year 2019 to make film and TV productions more sustainable: The initiative defines requirements and recommendations for action for production companies in order to reduce $\mathrm{CO}_{2}$ e emissions and conserve resources. The catalog of measures was also applied in full in the financial year 2024 and the recording of the associated data was further automated. As a member of the Green Shooting working group, the Group works with representatives of the film and television industry as well as with film funding institutions to continue developing the industry-wide ecological standards for audiovisual production adopted in
October 2021. Since the year 2023, compliance with these standards has also been a mandatory requirement in order to receive funding for the production of films and series.
With regard to Scope 3 emissions, the Group created further transparency about its carbon footprint in the financial year 2024. Measures to reduce Scope 3 emissions are now to be implemented and expanded, particularly in the upstream value chain at suppliers. In line with the commitment of the targets to the Science Based Targets Initiative ("SBTi") and their validation, it is planned to further develop concrete decarbonization levers and measures in 2025 and to start implementation.
In financial year 2024, ProSiebenSat. 1 Group also launched a Group-wide environmental guideline for the first time. This obliges employees to act efficiently and responsibly in the areas of energy saving, waste avoidance, and sustainable procurement. In addition, with regard to sustainable procurement, a start has been made on systematically drawing up a holistic sustainable procurement strategy with the involvement of the relevant stakeholders. In the future, this should also focus procurement processes in the area of climate and environmental sustainability more strongly on climate protection throughout the Group.
In 2023, ProSiebenSat. 1 PULS 4 GmbH also became the first Austrian TV broadcasting group to be certified according to the European environmental management system Eco-Management and Audit Scheme ("EMAS"). The first environmental audit took place in the year 2024 and was successfully completed. ESRS E1-3
ProSiebenSat. 1 Group has set itself an emissions target to reach operational net zero by 2030 as a central, Group-wide target. This primarily means continuously reducing the Company's $\mathrm{CO}{2}$ eq footprint down to unavoidable emissions. In line with this objective, the reduction of operational greenhouse gas emissions is reflected in the Executive Board's one-year variable remuneration. Downstream, the remaining emissions are to be offset. As part of setting the Executive Board targets, an annual absolute target value for the reduction of $\mathrm{CO}{2}$ eq emissions or the remaining $\mathrm{CO}_{2}$ eq emissions is proposed by the Executive Board and set by the Supervisory Board.
An absolute target value for operational greenhouse gas emissions (Scope 1 and Scope 2) totaling 2,313 tCO2eq emissions was set for the financial year 2024, which corresponds to a reduction of around $11.0 \%$ compared to the previous year (2,600 tCO2eq). This absolute target value can be further subdivided into Scope 1 and Scope 2. The reduction target in Scope 1 is 1,426 tCO2eq, which corresponds to a percentage reduction of approx. 15.3\% on the previous year's figure (1,683 tCO2eq). The reduction target in Scope 2 is 887 tCO2eq, which corresponds to a percentage reduction of approx. 3.4\% on the previous year's figure ( $918 \mathrm{tCO}_{2}$ eq).
The goal of reaching operational net zero is to be achieved in particular through measures in the "Energy supply" and "Vehicle fleet" action areas. The specific measures derived from this objective and their overall quantitative contribution to the goal of operational greenhouse gas neutrality were explained in the previous section "Actions and Resources in Relation to Climate Change Policies". The effectiveness of the measures is tracked via the achievement of the overarching annual target.
Further information on the ESG targets at Group level can be found in the Compensation Report in the sections "Short-Term Incentive (Performance Bonus)", "ESG targets at Group level" and "Variable Compensation - Detailed Disclosure on Target Achievement".
The target of Group-wide operational net zero emissions was set in the year 2019 without the use of official external frameworks. ProSiebensat. 1 Group reviews the target and its achievement annually internally in cooperation with an external consulting firm. It is therefore not yet an externally
validated, science-based greenhouse gas emission reduction target. ProSiebenSat. 1 Group's decarbonization strategy nevertheless aims for a high level of ambition and is intended to make a scientifically sound contribution to the global 1.5-degree target in the future. In December 2024, the Group therefore committed to further developing its climate strategy in accordance with the requirements of the SBTi. Validation by the SBTi is targeted for 2025.
The Science Based Targets Initiative ("SBTI") was founded by the United Nations Global Compact, the World Resources Institute, CDP (formerly the "Carbon Disclosure Project") and the World Wide Fund For Nature ("WWF") and aims to support companies in developing and implementing science-based strategies to reduce greenhouse gas emissions.
According to the SBTi's cross-sectoral approach, companies must reduce at least $42 \%$ of their operational (Scope 1 and 2) and $25 \%$ of their total $\mathrm{CO}{2}$ eq footprint (Scope 1, 2 and 3) compared to the base year by 2030 at the latest in order to act in line with the global 1.5-degree target. ${ }^{9}$ In the long term, a reduction of $90 \%$ of the total $\mathrm{CO}{2}$ eq footprint is necessary by 2050 at the latest, according to the SBTi science-based model. ${ }^{10}$ The further development of the climate strategy in accordance with the requirements of the SBTi is also associated with the first-time creation of a Climate Transition Plan. ProSiebenSat. 1 Group assumes that the year 2024 as the base year covers all relevant activities and was not exceptionally influenced by any significant external factors.
In order to be able to assess the compatibility of the current targets with limiting global warming to 1.5 degree, the ProSiebenSat. 1 Group's target is compared with the requirements of the SBTi below. The target value for the reduction in emissions in 2024 ( $2,313 \mathrm{tCO}{2}$ eq) corresponds to an average annual reduction in $\mathrm{CO}{2}$ eq emissions of around $14.3 \%$ compared to the target value in the base year 2019 (4,992 tCO2eq). ProSiebenSat. 1 Group's existing target for Scope 1 and Scope 2 is thus well above the SBTi requirements for limiting global warming by 1.5 degree. The SBTi calls for an annual reduction of at least $4.2 \%$ compared to the base year. ESRS E1-1, E1-4
With regard to the management of the Group's operational greenhouse gas emissions, the primary point of reference is the underlying energy consumption and mix. Operational responsibility for recording and consolidating activity data on energy consumption and the energy mix lies with the Corporate Procurement \& Real Estate department for the main site and with those responsible for environmental data reporting in the respective companies for the ProSiebenSat. 1 subsidiaries. The Group Sustainability Office is responsible for CO2e-accounting, the determination of other reported environmental indicators, their reporting and communication, and is also organizationally responsible for managing climate and environmental protection measures to achieve the climaterelated corporate goals.
Total energy consumption within the Group amounted to 32,479 megawatt hours in the financial year (previous year: 33,091 MWh). The main areas of consumption were electrical energy with 17,190 MWh (previous year: 16,341 MWh) and demand for heating and cooling with 11,632 MWh (previous year: 11,702 MWh). The energy consumption of the vehicle fleet was 3,657 MWh (previous year: 5,047 MWh). Across all categories the share of energy from renewable sources in total consumption across all categories was $70.3 \%$ in the year 2024 (previous year: $67.1 \%$ ).
[^0]
[^0]: 9 The ProSiebenSat. 1 Group does not fall under the exclusion criteria of Articles 12(1) (d) to (g) and 12(2) of Commission Delegated Regulation (EU) 2020/1818 (Climate Benchmark Standards Regulation). The target relates to CO2eq emissions on the basis of $\mathrm{CO}_{2}$ equivalents and takes into account all greenhouse gases under the Kyoto Protocol on the basis of a global warming potential of 100 years.
10 The targets relate to gross emissions according to the calculation method used from the 2024 financial year onwards (see notes on the CO2eq footprint). GHG removals, carbon credits or avoided emissions are not taken into account. Scope 2 emissions are measured using the market-based approach.
ENERGY CONSUMPTION AND MIX
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| (1) Total fossil energy consumption in MWh | 9,535 | 10,897 |
| Share of fossil sources in total energy consumption in \% | $\mathbf{2 9 . 4 \%}$ | $\mathbf{3 2 . 9 \%}$ |
| (2) Consumption from nuclear sources in MWh | 98 | $t$ |
| Share of consumption from nuclear sources in total energy consumption in \% |
$\mathbf{0 . 3 \%}$ | $d$ |
| (3) Fuel consumption for renewable sources, including biomass (also comprising industrial and municipal waste of biologic origin, biogas, renewable hydrogen, etc.) in MWh |
14 | 0 |
| (4) Consumption of purchased or acquired electricity, heat, steam, and cooling from renewable sources in MWh |
22,832 | 22,194 |
| (5) The consumption of self-generated non-fuel renewable energy in MWh | 0 | 0 |
| (6) Total renewable energy consumption in MWh (calculated as the sum of lines 3 to 5) |
$\mathbf{2 2 , 8 4 6}$ | $\mathbf{2 2 , 1 9 4}$ |
| Share of renewable sources in total energy consumption in \% |
$\mathbf{7 0 . 3 \%}$ | $\mathbf{6 7 . 1 \%}$ |
| Total energy consumption in MWh (calculated as the sum of lines 1, 2 and 6) |
$\mathbf{3 2 , 4 7 9}$ | $\mathbf{3 3 , 0 9 1}$ |
ProSiebenSat. 1 Group's activities in a climate-intensive sector include the business activities of Flaconi. With net revenues of EUR 513 million and energy consumption of 2,180 megawatt hours, this results in an energy intensity of 4.25 MWh/million EUR in the financial year 2024. Total energy consumption can be broken down further into 41.7 MWh of conventional electricity consumption, 857.1 MWh of green electricity consumption, 95.5 MWh of heating oil consumption, 6.0 MWh of diesel consumption, 1,165.1 MWh of natural gas consumption and 15.1 MWh of unclassifiable heat consumption. ESRS E1-5
Direct emissions from the combustion of fossil fuels in the Company's own vehicles (vehicle fleet) and stationary systems (local heat generation) fell by 280 tCO2eq to 1,403 tCO2eq compared to the previous year. As in the previous year, the decrease in ProSiebenSat. 1 Group's direct emissions (Scope 1) is mainly due to the conversion of further vehicles in the fleet to completely locally emission-free e-mobility and the resulting reduction in emissions from the vehicle fleet. In contrast, in addition to the emissions from local heat generation, the emissions from the operation of the network backup systems, in case of a power supply interruption, have particularly increased due to the completion of the first construction phase of the New Campus. In addition, emissions from fugitive gases were included in the calculation of direct emissions for the first time.
Indirect emissions caused by the generation of purchased energy (Scope 2) declined by 29 tCO2eq year on year to 889 tCO2eq. This is primarily due to the conversion of additional locations to a power supply from renewable energies.
As part of the further development of ProSiebenSat. 1 Group's decarbonization strategy, all relevant Scope 3 categories across the entire value chain of the Group companies were determined and calculated for the first time in the financial year 2024. The reporting previously included emissions from category 3.3 Fuel and energy-related Activities (not included in Scope1 or Scope 2), category 3.5 Waste generated in operations, category 3.6 Business traveling, and category 3.7 Employee commuting. In addition to the categories already shown in previous years, emissions from purchased goods and services (category 3.1), capital goods (category 3.2), upstream transportation and distribution (category 3.4), the use of sold products (category 3.11), end-of-life treatment of sold products (category 3.12) and investments (category 3.15) are now also shown.
Emissions from category 3.1 "Purchased goods and services" and category 3.2 "Capital goods" account for the largest share of Scope 3 emissions. In addition to the Entertainment segment, the primary driver of emissions in category 3.1 is the business of online beauty provider Flaconi. In category 3.2, the emissions caused by program investments in particular are materialized.
Across all emission categories (Scope 1, Scope 2, Scope 3) covered, emissions in the financial year 2024 amounted to $755,757 \mathrm{tCO}_{2} \mathrm{eq}^{0}$.
| GHG emissions in tCO2eq ${ }^{1}$ | Retrospective | Milestones and target years | |||||
|---|---|---|---|---|---|---|---|
| 2019 (Base year) ${ }^{3}$ | $2023^{5}$ | 2024 | $\% 2024 /$ 2023 | 2025 | 2030 | Annual \% target / Base year | |
| + Scope 1 - Direct greenhouse gas emissions | |||||||
| Gross Scope 1 GHG emissions ${ }^{2}$ | 2,110 | 1,683 | 1,403 | $-17 \%$ | $1.234^{\text {a }}$ | ||
| Percentage of Scope 1 GHG emissions from regulated emission trading schemes (\%) + | - | - | - | - | |||
| Scope 2 - Indirect greenhouse gas emissions | |||||||
| Gross location-based Scope 2 GHG emissions | 10,557 | 7,679 | 7,742 | $1 \%$ | |||
| + Gross market-based Scope 2 GHG emissions + | 2,882 | 918 | 889 | $-3 \%$ | $844^{\text {a }}$ | ||
| Scope 3 - Greenhouse gas emissions from upstream and downstream stages of the value chain | |||||||
| Total Gross indirect (Scope 3) GHG emissions | 16,292 | 10,685 | 753.465 ${ }^{6}$ | n/m | |||
| 1 Purchased goods and services | - | - | 609,086 | ||||
| 2 Capital goods | - | - | 121,670 | ||||
| 3 Fuel and energy-related Activities not included in Scope 1 or Scope 2 | 1,974 | 2,835 | 2,791 | $-2 \%$ | |||
| 4 Upstream transportation and distribution | - | - | 2,034 | ||||
| 5 Waste generated in operations ${ }^{3}$ | 47 | 12 | 4 | $-67 \%$ | |||
| 6 Business traveling | 7,797 | 4,653 | 6,304 | $35 \%$ | |||
| 7 Employee commuting | 6,474 | 3,185 | 5,422 | $70 \%$ | |||
| 8 Upstream leased assets | - | - | - | ||||
| 9 Downstream transportation | - | - | - | ||||
| 10 Processing of sold products | - | - | - | ||||
| 11 Use of sold products | - | - | 3,182 | ||||
| 12 End-of-life treatment of sold products | - | - | 20 | ||||
| 13 Downstream leased assets | - | - | - | ||||
| 14 Franchises | - | - | - | ||||
| 15 Investments | - | - | 2,954 | ||||
| Total GHG emissions | |||||||
| Total GHG emissions (location-based) in tCO2eq | 28,959 | 20,047 | 762.609 ${ }^{8}$ | n/m | |||
| Total GHG emissions (market-based) in tCO2eq | 21,284 | 13,285 | 755.757 ${ }^{8}$ | n/m |
1 In determining the carbon footprint, ProSiebenSat. 1 Group followed the criteria and definitions of the Sustainability Reporting Standards of the Global Reporting Initiative (GRI). The data was collected on the basis of internal guidelines. In addition, ProSiebenSat. 1 Group used the following standards to calculate its carbon footprint and indirect $\mathrm{CO}_{2}$ eq emissions (Scope 3): Greenhouse Gas (GHG) Protocol - Corporate Accounting and Reporting Standard, Corporate Value Chain Accounting and Reporting Protocol of the World Resources Institute (WRI) and World Business Council for Sustainable Development (WBCSD). All of ProSiebenSat. 1 Group's own sites and employees were included in the carbon footprint.
2 Out-of-scope emissions from the consumption of biogas in the amount of approx. 3 tCO2eq (biogenic emissions) are not included in the balance sheet. ProSiebenSat. 1 Group has no other biogenic emissions.
3 Waste at ProSiebenSat. 1 Group mainly arises from office activities, the company canteen and the Flaconi logistics center. In addition, the construction work for the "New Campus" accounted for 10 t (previous year: $39 \mathrm{t}^{3}$ and $1.3 \mathrm{t}($ previous year: $1.5 \mathrm{t}^{3}$ of hazardous waste in financial year 2024. The total amount of waste generated in the reporting year was 324 tons (previous year: $37 \%$ tons) ${ }^{3}$. This resulted in emissions under Scope 3.5 of $4-\mathrm{tCO2}$ eq for the Group.
4 Target values excluding emissions from the start-up phase of the New Campus in Unterföhring; Executive Board target is combined for Scope 1 and Scope 2. In addition, the Executive Board target is adjusted for emissions from fugitive gases.
5 The previous year's figures in this section were not audited by PwC as part of the external audit of the 2024 financial year.
6 Total may differ due to rounding differences.
$\nabla$ Emission factors from various sources are used to calculate Scope 1 and Scope 2 CO2eq emissions. Primarily, specific emission factors provided directly by the respective providers are used according to the "market-based" method. A If no specific emission factors are available, generally accepted
country-specific emission factors published by recognized organizations are used secondarily according to the "location-based" method. Essentially, the latest "UK Government Conversion Factors for greenhouse gas reporting" of the "Department for Energy Security and Net Zero" and the "Department for Business, Energy \& Industrial Strategy", as well as the country-specific conversion factors of the "International Energy Agency" from the year 2023 are used. If no providerspecific emission factor is available, country-specific residual mix factors from the "Association of Issuing Bodies" and the Green-e program of the "Center for Resource Solutions" are also applied when calculating emissions for electricity consumption.
Detailed information on the methods, key assumptions, and emission factors used to calculate greenhouse gas emissions can be found in the "Explanation of the $\mathrm{CO}_{2} \mathrm{eq}$ Footprint". It also lists the relevant Scope 3 categories with the respective reporting boundaries, calculation methods, and coverage with activity data. ESRS E1-6
GHG EMISSIONS INTENSITY
| $\mathbf{2 0 2 4}$ | 2023 | Change in \% | |
|---|---|---|---|
| Net revenue in EUR m | 3,918 | 3,852 | $1 / 7$ |
| Total GHG emissions (location-based) in tCO2eq | 762,609 | 20,047 | $\mathrm{n} / \mathrm{m}$ |
| Total GHG emissions (market-based) in tCO2eq | 755,757 | 13,285 | $\mathrm{n} / \mathrm{m}$ |
| Total GHG emissions (location-based)/revenues | |||
| in tCO2eq/EUR m | $\mathbf{1 9 4 . 6 6}$ | $\mathbf{5 . 2 0}$ | $\mathbf{n} / \mathrm{m}$ |
| Total GHG emissions (market-based)/revenues | |||
| in tCO2eq/EUR m | $\mathbf{1 9 2 . 9 1}$ | $\mathbf{3 . 4 5}$ | $\mathbf{n} / \mathrm{m}$ |
As in 2023, ProSiebenSat. 1 Group voluntarily offset 10\% of the previous year's total emissions (Scope 1, 2 and 3) in 2024, i.e. 1,329 tCO2eq (previous year: 1,139 tCO2eq) ${ }^{12}$ by purchasing certificates from climate protection projects outside ProSiebenSat. 1 Group's value chain. In collaboration with the partner First Climate AG (First Climate), a project to prevent deforestation in Indonesia (665 tCO2eq) and a project for clean drinking water in Kenya and Nigeria (664 tCO2eq) were selected, each accounting for half of the total offset, according to defined internal criteria. Both projects are audited according to internationally recognized quality standards. ${ }^{13}$ The $\mathrm{CO}_{2}$ certificates from both projects were acquired by ProSiebenSat. 1 Group in June 2024, used for offsetting and retired.
In addition, 339 tCO2eq were offset in the business travel category in the financial year 2024 (previous year: $335 \mathrm{tCO}_{2} \mathrm{eq}$ ) as part of flight bookings via our partner Deutsche Lufthansa AG by investing in certified, high-quality climate protection projects.
Both the effect from the voluntary compensation by ProSiebenSat. 1 Group and the effect from compensated flight bookings are not included in the $\mathrm{CO}_{2}$ eq footprint and therefore not taken into account in achieving the CO2eq reduction target. In the financial year 2024, the Group did not carry out any projects in its own value chain aimed at the removal and storage of greenhouse gases.
[^0]
[^0]: 12 The previous year's figures in this section were not audited by PwC as part of the external audit of the 2024 financial year.
13 The water treatment project (technological $\mathrm{CO}{2}$ sink) in Kenya and Nigeria is Gold Standard certified. The Gold Standard was developed by the WWF and other environmental organizations and also identifies social and environmental aspects that contribute to the achievement of sustainability goals. The project to avoid deforestation in Indonesia (biogenic $\mathrm{CO}{2}$ sink) is certified by the Verified Carbon Standard and the Climate, Community and Biodiversity Standard. The Verified Carbon Standard is a global standard for offsetting greenhouse gas emissions. The Climate, Community and Biodiversity Standard is an additional standard in the voluntary offsetting market. It examines the overall benefit of a project beyond pure emission reductions, with a particular focus on the preservation of biodiversity and the social impact in the project region. The standard, developed jointly by research institutes, companies and environmental groups, is primarily used in forestry and agricultural projects. According to the distribution of offset greenhouse gas emissions mentioned in the text, the Gold Standard and Verified Carbon Standard each account for 50\% of the total offset volume. The percentage of the offset volume that counts as a corresponding adjustment under Article 6 of the Paris Agreement is 0\%.
In addition to these voluntary compensation measures, measures for the active removal and storage of $\mathrm{CO}_{2}$ from the atmosphere to offset unavoidable emissions may become particularly relevant in the development of a climate transition plan. These are to be examined in future as part of the SBTi climate target setting process. ESRS E 1-7
ProSiebenSat. 1 Group does not currently use an internal $\mathrm{CO}{2}$ pricing system to support decisionmaking. The Group is currently examining the possibility of including $\mathrm{CO}{2}$ eq emissions as a relevant decision-making criterion in the procurement process in the future. ESRS E1-8
With the "European Green Deal", the European Commission is pursuing a plan to make the European economy more sustainable in the future and, in particular, to direct capital flows into sustainable economic activities. To enable the categorization of economic activities according to their sustainability, the European Commission has created a classification system with the EU Taxonomy Regulation. The following explanatory notes and tables reflect our interpretation of the current legal situation with regard to the EU Taxonomy Regulation. In this regard, six environmental targets are to be reported on, for which the EU Commission has defined Taxonomyeligible economic activities in the two delegated acts "Climate Delegated Act" and "Environmental Delegated Act".
An economic activity is taxonomy-eligible if it is covered by the EU Taxonomy Regulation (Regulation (EU) 2020/852), that is, if it is listed in the Annexes of one of the two delegated acts "Climate Delegated Act" or "Environmental Delegated Act" and thus has the potential to be classified as ecologically sustainable within the meaning of the EU Taxonomy Regulation (Taxonomy-aligned). The economic activity is only Taxonomy-aligned if the technical screening criteria and minimum safeguards, which can also be found in the annexes, are met. The technical screening criteria relate firstly to the substantial contribution that an economic activity must make to an environmental objective and secondly to the criteria of "do no significant harm" (DNSH) in regard to other environmental objectives. In the financial year 2024, ProSiebenSat. 1 Group reported as required on Taxonomy-eligibility and alignment with regard to the six environmental targets.
The following section describes how ProSiebenSat. 1 Group expanded and updated its review of Taxonomy-eligible economic activities for the financial year 2024 and how the Taxonomyalignment of these activities was verified. It also describes how the corresponding Taxonomy KPIs relating to revenues as well as capital expenditures ("CapEx") and operating expenditures ("OpEx") were subsequently determined.
The analysis of our Taxonomy-eligible economic activities in the areas of "Climate" and "Environmental" was updated in 2024 and revalidated by various Group representatives.
As a result of the previous years' analysis, the Group identified various potentially relevant economic activities in relation to the environmental objective of "Climate change adaptation", for example activity 8.3. "Programming and broadcasting activities" or activity 13.3. "Motion picture, video, and television program production, sound recording and music publishing activities" in the "Climate Delegated Act." However, no revenues can be assigned to these within the meaning of the Taxonomy: In our opinion, these economic activities are not enabling in nature as laid down in the
"Climate Delegated Act," which is a requirement in order for them to be reported in relation to revenues. This is understood to refer to an economic activity that directly enables other activities to make a significant contribution to one of the two climate-related environmental objectives of the Taxonomy Regulation. However, this is not the core purpose of ProSiebenSat. 1 Group's activities. Moreover, we were unable to identify any CapEx or OpEx in connection with the environmental objective of "Climate change adaptation". In our view, this can be claimed only for expenses that are incurred in order to make an activity climate-resilient, i.e. to reduce the most significant physical climate risks.
In addition, ProSiebenSat. 1 Group has identified various taxonomy-eligible activities in connection with the environmental objectives of "Climate change mitigation" and "Transition to a circular economy" that are linked to CapEx and OpEx. The main expenses for ProSiebenSat. 1 Group essentially consist of vehicle fleet (activity 6.5. in the "Climate Delegated Act", Annex I), new buildings, refurbishments, expenses for maintenance and repair of assets (activities 7.1. to 7.7. in the "Climate Delegated Act, Annex I, as well as activities 3.1. and 3.2. in the "Environmental Delegated Act", Annex II), for data centers (activity 8.1. in the "Climate Delegated Act", Annex I) and for electrical and electronic equipment ${ }^{14}$ (activity 1.2. in the "Environmental Delegated Act", Annex II). All relevant investment projects were checked for allocation to these activities and marked accordingly in the Group-wide consolidation and reporting system to enable the associated investment expenditure to be recorded. The activities could be clearly assigned to the corresponding environmental objectives with regard to their Taxonomy-eligibility and double counting could be excluded accordingly. This also applies to the activities relating to the construction of new buildings and the renovation of existing buildings, which are equally Taxonomy-eligible under the "Climate change mitigation" and "Transition to a circular economy" environmental objectives (activities 7.1. and 7.2. in the "Climate Delegated Act," Annex I as well as activities 3.1. and 3.2. in the "Environmental Delegated Act," Annex II). Investments are allocated to the various environmental targets in accordance with the "Capital expenditure (CapEx) 2024" table.
As the identified activities exclusively relate to purchased products and services from third parties, evidence of Taxonomy-alignment must generally be obtained by requesting the relevant information from these business partners. However, the responses to the requests regarding fulfillment of the substantial contribution criteria, the DNSH criteria, and the minimum safeguards are still not sufficient to permit the conclusion of Taxonomy-alignment for the financial year 2024. A corresponding check for Taxonomy-alignment was also carried out as part of the New Campus construction project. The substantial contribution and the DNSH criteria have not yet been met, which is why the minimum safeguards have not been examined further. Therefore, ProSiebenSat. 1 Group cannot present any Taxonomy-aligned KPIs for the financial year 2024.
ProSiebenSat. 1 Group has no activities under Delegated Regulation 2022/1214 relating to nuclear energy and fossil gas.
[^0]
[^0]: 14 For the financial year 2024, investments in activity 1.2. are reported for the first time. The commencement of the activity was based on the interpretation of corresponding information in the EU Commission's "Draft Commission Notice on the Interpretation and implementation of certain legal provisions of the EU Taxonomy Environmental Delegated Act, the EU Taxonomy Climate Delegated Act and the EU Taxonomy Disclosures Delegated Act" from November 2024. Due to the late publication of the Draft Commission Notice, a Taxonomyalignmentassessment for the financial year 2024 was not possible.
| Nuclear energy related activities | |
|---|---|
| 1. | The undertaking carries out, funds or has exposures to research, development, demonstration and deployment of innovative electricity generation facilities that produce energy from nuclear processes with minimal waste from the fuel cycle. |
| 2. | The undertaking carries out, funds or has exposures to construction and safe operation of new nuclear installations to produce electricity or process heat, including for the purposes of district heating or industrial processes such as hydrogen production, as well as their safety upgrades, using best available technologies. |
| 3. | The undertaking carries out, funds or has exposures to safe operation of existing nuclear installations that produce electricity or process heat, including for the purposes of district heating or industrial processes such as hydrogen production from nuclear energy, as well as their safety upgrades. |
| Fossil gas related activities | |
| 4. | The undertaking carries out, funds or has exposures to construction or operation of electricity generation facilities that produce electricity using fossil gaseous fuels. |
| 5. | The undertaking carries out, funds or has exposures to construction, refurbishment, and operation of combined heat/cool and power generation facilities using fossil gaseous fuels. |
| 6. | The undertaking carries out, funds or has exposures to construction, refurbishment and operation of heat generation facilities that produce heat/cool using fossil gaseous fuels. |
Particularly with regard to the environmental objective of "Climate change mitigation", the EU Taxonomy Regulation primarily covers the economic activities that cause the greatest CO2e emissions in Europe. At present, the majority of ProSiebenSat. 1 Group's business activities are not covered by the EU Taxonomy Regulation. However, this does not imply that ProSiebenSat. 1 makes no contribution to environmental protection. We are aware of the Group's responsibility due to the reach of our TV stations and digital platforms and will continue to keep the target groups of these stations and platforms informed and raise awareness of environmentally relevant issues. Further information on ProSiebenSat.1's social responsibility can be found in the section:
The underlying revenues correspond to the revenues reported in the consolidated income statement. No revenues from taxonomy-eligible economic activities were identified for the financial year 2024.
[^0]
[^0]: + Group Earnings
Proportion of Revenues from products or services associated with taxonomy-aligned economic activities
| Financial year | 2024 | Substantial contribution criteria | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Economic activities | Code | $\begin{gathered} \text { Revenues } \ \text { 2024 } \end{gathered}$ | Proportion of Revenues, year 2024 | Climate change adaptation | Climate change adaptation | Water | Pollution | Circular economy | Biodiversity |
| in EUR m | in \% | $\begin{gathered} \mathrm{Y}, \mathrm{~N} ; \ \mathrm{N} / \mathrm{EL} \end{gathered}$ | $\begin{gathered} \mathrm{Y}, \mathrm{~N} ; \ \mathrm{N} / \mathrm{EL} \end{gathered}$ | $\begin{gathered} \mathrm{Y}, \mathrm{~N} ; \ \mathrm{N} / \mathrm{EL} \end{gathered}$ | $\begin{gathered} \mathrm{Y}, \mathrm{~N} ; \ \mathrm{N} / \mathrm{EL} \end{gathered}$ | $\begin{gathered} \mathrm{Y}, \mathrm{~N} ; \ \mathrm{N} / \mathrm{EL} \end{gathered}$ | $\begin{gathered} \mathrm{Y}, \mathrm{~N} ; \ \mathrm{N} / \mathrm{EL} \end{gathered}$ | ||
| A. Taxonomy-eligible activities | |||||||||
| A.1. Environmentally sustainable activities (taxonomy-aligned) | |||||||||
| Revenues of environmentally sustainable activities (taxonomy-aligned) (A.1) | — | — | |||||||
| Of which Enabling | |||||||||
| Of which Transitional | |||||||||
| A. 2 Taxonomy-eligible but not environmentally sustainable activities (not taxonomy-aligned activities) | |||||||||
| EL; N/EL | EL; N/EL | EL; N/EL | EL; N/EL | EL; N/EL | EL; N/EL | ||||
| Revenues of taxonomyeligible but not environmentally sustainable activities (not taxonomyaligned activities) (A.2) | |||||||||
| A. Revenues of taxonomyeligible activities (A. 1 + A.2) | — | — | |||||||
| B. Taxonomy-non-eligible activities | |||||||||
| Revenues of taxonomy-noneligible activities | 3,918 | 100.0 | |||||||
| Total | 3,918 | 100.0 |
Abbreviations in table: $Y$ - yes, $N$ - no, $E L$ - eligible, $N / E L$ - not eligible
| DNSH criteria ("Do no significant harm") | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Economic activities | Climate change mitigation | Climate change adaptation | Water | Pollution | Circular economy | Biodiversity | Minimum safeguards | $\begin{gathered} \text { of Taxo- } \ \text { nomy } \ \text { aligned } \ \text { (A.1) or } \ \text { eligible } \ \text { (A.2) } \ \text { revenues } \ 2023 \end{gathered}$ | Category enabling activity | Category transition nal activity |
| Y/N | Y/N | Y/N | Y/N | Y/N | Y/N | Y/N | in \% | E | T | |
| A. Taxonomy-eligible activities | ||||||||||
| A.1. Environmentally sustainable activities (taxonomy-aligned) | ||||||||||
| Revenues of environmentally sustainable activities (taxonomy-aligned) (A.1) | — | |||||||||
| Of which Enabling | ||||||||||
| Of which Transitional | ||||||||||
| A. 2 Taxonomy-eligible but not environmentally sustainable activities (not taxonomy-aligned activities) | ||||||||||
| Revenues of Taxonomy-eligible but not environmentally sustainable activities (not taxonomy-aligned activities) (A.2) | — | |||||||||
| A. Revenues of taxonomy-eligible activities (A. 1 + A.2) | — | |||||||||
| B. Taxonomy-non-eligible activities | ||||||||||
| Revenues of taxonomy-non-eligible activities | 100.0 | |||||||||
| Total | 100.0 |
Abbreviations in table: $Y$ - yes, $N$ - no, $E L$ - eligible, $N / E L$ - not eligible
ProSiebenSat. 1 Group's capital expenditure comprises additions to programming assets (see Notes to Consolidated Financial Statements, note 18), other intangible assets (see Notes to Consolidated Financial Statements, note 19) as well as property, plant and equipment and rights-of-use to property, plant and equipment (see Notes to Consolidated Financial Statements, note 20). In the financial year 2024, there were no additions due to changes in the scope of consolidation.
Taxonomy-eligible CapEx are related to the Group's vehicle fleet, new buildings or renovations, data centers and spending on the maintenance and servicing of assets. The largest contribution comes from the New Campus construction project in Unterföhring.
For the identification of the KPI accounted for the relevant leasing accounts, on which in particular additions relating to buildings and the vehicle fleet are booked. In addition, CapEx marked as Taxonomy-eligible in the Group-wide consolidation and reporting system was included.
The potential Taxonomy-alignment of these activities could not be confirmed due to insufficient information from business partners. No Taxonomy-aligment could be demonstrated for the New Campus construction project either. For the financial year 2024, ProSiebenSat. 1 Group has identified expenses in connection with the environmental objectives "Climate change mitigation" and "Transition to a circular economy"; no expenses could be allocated to the remaining environmental objectives.
+ Notes to Consolidated Financial Statements, Note 18 "Programming assets" + Notes to Consolidated Financial Statements, Note 19 "Other intangible assets" + Notes to Consolidated Financial Statements, Note 20 "property, plant and equipment and rights-of- use to property, plant and equipment"
Proportion of CapEx from products or services associated with Taxonomy-aligned economic activities
| Financial year | 2024 | Substantial contribution criteria | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Economic activities | Code | $\begin{gathered} \text { CapEx } \ \text { in } \end{gathered}$ | Proportion of CapEx, year 2024 | Climate change mitigation | Climate change adaptation | Water | Pollution | Circular economy | Biodiversity |
| Y: N: N/EL |
Y: N: N/EL |
Y: N: N/EL |
Y: N: N/EL |
Y: N: N/EL |
Y: N: N/EL |
||||
| A. Taxonomy-eligible activities | |||||||||
| A.1. Environmentally sustainable activities (taxonomy-aligned) | |||||||||
| CapEx of environmentally sustainable activities (taxonomy-aligned) (A.1) | - | - | |||||||
| Of which Enabling | |||||||||
| Of which Transitional | |||||||||
| A. 2 Taxonomy-eligible but not environmentally sustainable activities (not taxonomy-aligned activities) | |||||||||
| EL; N/EL | EL; N/EL | EL; N/EL | EL; N/EL | EL; N/EL | EL; N/EL | ||||
| Transport by motorbikes, passenger cars and light commercial vehicles | CCM 6.5 | 3 | 0.2 | EL | N/EL | N/EL | N/EL | N/EL | N/EL |
| Construction of new buildings | $\begin{aligned} & \text { CCM 7.1/ } \ & \text { CE 3.1 } \end{aligned}$ | 56 | 4.6 | EL | N/EL | N/EL | N/EL | EL | N/EL |
| Renovation of existing buildings | $\begin{aligned} & \text { CCM 7.2/ } \ & \text { CE 3.2 } \end{aligned}$ | 0 | 0.0 | EL | N/EL | N/EL | N/EL | EL | N/EL |
| Installation, maintenance and repair of energy efficiency equipment | CCM 7.3 | 0 | 0.0 | EL | N/EL | N/EL | N/EL | N/EL | N/EL |
| Installation, maintenance and repair of charging stations for electric vehicles in buildings (and parking spaces attached to buildings) | CCM 7.4 | 0 | 0.0 | EL | N/EL | N/EL | N/EL | N/EL | N/EL |
| Installation, maintenance and repair of instruments and devices for measuring, regulation and controlling energy performance of buildings | CCM 7.5 | 1 | 0.1 | EL | N/EL | N/EL | N/EL | N/EL | N/EL |
| Acquisition and ownership of buildings | CCM 7.7 | 13 | 1.0 | EL | N/EL | N/EL | N/EL | N/EL | N/EL |
| Data processing, hosting and related activities | CCM 8.1 | 7 | 0.6 | EL | N/EL | N/EL | N/EL | N/EL | N/EL |
| Manufacture of electrical and electronic equipment ${ }^{3,5}$ | CE 1.2 | 13 | 1.1 | N/EL | N/EL | N/EL | N/EL | EL | N/EL |
| CapEx of Taxonomy-eligible but not environmentally sustainable activities (not taxonomy-aligned activities) (A.3) | |||||||||
| A. CapEx of taxonomy-eligible activities (A.1 + A.2) | 93 | 7.6 | 6.5 | 1.1 | |||||
| B. Taxonomy-non-eligible activities | |||||||||
| CapEx of Taxonomy-noneligible activities | 1,130 | 92.4 | |||||||
| Total | 1,223 | 100.0 |
Abbreviations in the table: Y - Yes, N - No, EL - eligible, N/EL - not eligible, CCM - Climate Change Mitigation, CE - Circular Economy
1) None of the activities have yet met the material contribution and DNSH criteria, which is why the minimum protection has not been assessed further. The feedback from the business partners on the queries regarding compliance with the material contribution criteria, the DNSH criteria and minimum protection is still not comprehensive enough.
2) Investments in activity 1.2. are reported for the first time for the 2024 financial year. The activity was included based on the interpretation of the relevant information in the EU Commission's Draft Commission Notice "DRAFT COMMISSION NOTICE on the interpretation and implementation of certain legal provisions of the EU Taxonomy Environmental Delegated Act, the EU Taxonomy Climate Delegated Act and the EU Taxonomy Disclosures Delegated Act" from November 2024. Due to the late publication of the Draft Commission Notice, it was not possible to check for taxonomy conformity for the 2024 financial year. The inclusion of activity 1.2 in the previous year's data increases the taxonomy-compliant CapEx share by 0.8 percentage points to 9.4 percent, while the non-taxonomy-compliant share decreases to 90.6 percent.
3) In order to be able to report the category "Manufacture of electrical and electronic equipment", estimates are used to calculate the taxonomy ratio. For this purpose, the taxonomy ratio of the internally booked companies is extrapolated to externally booked companies.
| DNSH criteria ("Do no significant harm") | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Economic activites | Climate change mitigation | Climate change adaptation | Water | Pollution | Circular economy | Blo- diversity |
Mini- mum safe- guards ${ }^{a}$ |
$\begin{gathered} \text { Mini- } \ \text { mum } \ \text { safe- } \ \text { guards }^{\mathrm{a}} \end{gathered}$ | Category enabling activity | Category inal activity |
| Y/N | Y/N | Y/N | Y/N | Y/N | Y/N | $Y / N$ | in\% | E | T | |
| A. Taxonomy-eligible activities | ||||||||||
| A.1. Environmentally sustainable activities (taxonomy-aligned) | ||||||||||
| CapEx of environmentally sustainable activities (taxonomy-aligned) (A.1) | — | |||||||||
| Of which Enabling | ||||||||||
| Of which Transitional | ||||||||||
| A. 2 Taxonomy-eligible but not environmentally sustainable activities (not taxonomy-aligned activities) | ||||||||||
| Transport by motorbikes, passenger cars and light commercial vehicles | 0.3 | |||||||||
| Construction of new buildings | 5.4 | |||||||||
| Renovation of existing buildings | 0.1 | |||||||||
| Installation, maintenance and repair of energy efficiency equipment | 0.0 | |||||||||
| Installation, maintenance and repair of charging stations for electric vehicles in buildings (and parking spaces attached to buildings) | 0.0 | |||||||||
| Installation, maintenance and repair of instruments and devices for measuring, regulation and controlling energy performance of buildings. | 0.0 | |||||||||
| Acquisition and ownership of buildings | 2.1 | |||||||||
| Data processing, hosting and related activities | 0.7 | |||||||||
| Manufacture of electrical and electronic equipment ${ }^{a, b}$ | 0.8 | |||||||||
| CapEx of taxonomy-eligible but not environmentally sustainable activities (not taxonomy-aligned activities) (A.2) | 9.4 | |||||||||
| A. CapEx of taxonomy-eligible activities (A.1 + A.2) | 9.4 | |||||||||
| B. Taxonomy-non-eligible activities | ||||||||||
| CapEx of Taxonomy-non-eligible activities ${ }^{b}$ | 90.6 | |||||||||
| Total | 100.0 |
Abbreviations in the table: Y - Yes, N - No, EL - eligible, N/EL - not eligible, CCM - Climate Change Mitigation, CE - Circular Economy.
1) None of the activities have yet met the material contribution and DNSH criteria, which is why the minimum protection has not been assessed further. The feedback from the business partners on the queries regarding compliance with the material contribution criteria, the DNSH criteria and minimum protection is still not comprehensive enough. 2) Investments in activity 1.2. are reported for the first time for the 2024 financial year. The activity was included based on the interpretation of the relevant information in the EU Commission's Draft Commission Notice "DRAFT COMMISSION NOTICE on the interpretation and implementation of certain legal provisions of the EU Taxonomy Environmental Delegated Act, the EU Taxonomy Climate Delegated Act and the EU Taxonomy Disclosures Delegated Act" from November 2024. Due to the late publication of the Draft Commission Notice, it was not possible to check for taxonomy conformity for the 2024 financial year. The inclusion of activity 1.2 in the previous year's data increases the taxonomy-compliant CapEx share by 0.8 percentage points to 9.4 percent, while the non-taxonomy-compliant share decreases to 90.6 percent.
3) In order to be able to report the category "Manufacture of electrical and electronic equipment", estimates are used to calculate the taxonomy ratio. For this purpose, the taxonomy ratio of the internally booked companies is extrapolated to externally booked companies.
PROPORTION OF CAPEX / TOTAL CAPEX 2024
| Taxonomy-aligned per objective |
Taxonomy-eligible per objective |
|
|---|---|---|
| CCM | $0.0 \%$ | $6.5 \%$ |
| CCA | $0.0 \%$ | $0.0 \%$ |
| WTR | $0.0 \%$ | $0.0 \%$ |
| CE | $0.0 \%$ | $5.7 \%$ |
| PPC | $0.0 \%$ | $0.0 \%$ |
| BIO | $0.0 \%$ | $0.0 \%$ |
Abbreviations in table:
CCM - Climate Change Mitigation
CCA - Climate Change Adaptation
WTR - Water and Marine Resources
CE - Circular Economy
PPC - Pollution Prevention and Control
BIO - Biodiversity and ecosystems
Operating expenses for the ProSiebenSat. 1 Group amounted to EUR 58 million in the financial year (previous year: EUR 56 million). The Group mainly incurred non-capitalized expenses for servicing and maintenance of property, plant, and equipment. These expenses are not material ( $\sim 1 \%$ ) in the context of the Group's overall costs. Thus, there are no material OpEx related to Taxonomy-eligible or Taxonomy-aligned activities.
Proportion of OpEx from products or services associated with Taxonomy-aligned economic activities
| Financial year | 2024 | Substantial contribution criteria | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Economic activities | Code | Proportion of OpEx, year 2024 |
Climate change mitigation | Climate change adaptation | Water | Pollution | Circular economy | Biodiversity | |
| in EUR m | in \% | $\begin{gathered} \mathrm{Y}, \mathrm{~N} \ \mathrm{~N} / \mathrm{EL} \end{gathered}$ | $\begin{gathered} \mathrm{Y}, \mathrm{~N} \ \mathrm{~N} / \mathrm{EL} \end{gathered}$ | $\begin{gathered} \mathrm{Y}, \mathrm{~N} \ \mathrm{~N} / \mathrm{EL} \end{gathered}$ | $\begin{gathered} \mathrm{Y}, \mathrm{~N} \ \mathrm{~N} / \mathrm{EL} \end{gathered}$ | $\begin{gathered} \mathrm{Y}, \mathrm{~N} \ \mathrm{~N} / \mathrm{EL} \end{gathered}$ | $\begin{gathered} \mathrm{Y}, \mathrm{~N} \ \mathrm{~N} / \mathrm{EL} \end{gathered}$ | ||
| A. Taxonomy-eligible activities | |||||||||
| A.1. Environmentally sustainable activities (taxonomy-aligned) | |||||||||
| OpEx of environmentally sustainable activities (taxonomy-aligned) (A.1) | - | - | |||||||
| Of which Enabling | |||||||||
| Of which Transitional | |||||||||
| A. 2 Taxonomy-eligible but not environmentally sustainable activities (not taxonomy-aligned activities) | |||||||||
| $\mathrm{EL} ; \mathrm{N} / \mathrm{EL}$ | $\mathrm{EL} ; \mathrm{N} / \mathrm{EL}$ | $\mathrm{EL} ; \mathrm{N} / \mathrm{EL}$ | $\mathrm{EL} ; \mathrm{N} / \mathrm{EL}$ | $\mathrm{EL} ; \mathrm{N} / \mathrm{EL}$ | $\mathrm{EL} ; \mathrm{N} / \mathrm{EL}$ | ||||
| OpEx of taxonomy-eligible but not environmentally sustainable activities (not taxonomy-aligned activities) (A.2) | |||||||||
| - | - | ||||||||
| A. OpEx of taxonomy-eligible activities (A.1 + A.2) | - | - | |||||||
| B. Taxonomy-non-eligible activities | |||||||||
| OpEx of taxonomy-non- eligible activities |
58 | 100.0 | |||||||
| Total | 58 | 100.0 |
Abbreviations in table: $Y$ - yes, $N$ - no, $E L$ - eligible, $N / E L$ - not eligible
| DNSH criteria ("Do no significant harm") | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Economic activities | Climate change mitigation | Climate change adaptation | Water | Pollution | Circular economy | Biodiversity | Minimum safeguards | $\begin{gathered} \text { of Taxo- } \ \text { nomy } \ \text { aligned } \ \text { (A.1) or } \ \text { eligible } \ \text { (A.2) OpEx } \ \text { 2023 } \end{gathered}$ | Category enabling activity | Category transitiotal activity |
| $\mathrm{Y} / \mathrm{N}$ | $\mathrm{Y} / \mathrm{N}$ | $\mathrm{Y} / \mathrm{N}$ | $\mathrm{Y} / \mathrm{N}$ | $\mathrm{Y} / \mathrm{N}$ | $\mathrm{Y} / \mathrm{N}$ | $\mathrm{Y} / \mathrm{N}$ | in \% | E | T | |
| A. Taxonomy-eligible activities | ||||||||||
| A.1. Environmentally sustainable activities (taxonomy-aligned) | ||||||||||
| OpEx of environmentally sustainable activities (taxonomy-aligned) (A.1) | - | |||||||||
| Of which Enabling | ||||||||||
| Of which Transitional | ||||||||||
| A. 2 Taxonomy-eligible but not environmentally sustainable activities (not taxonomy-aligned activities) | ||||||||||
| OpEx of taxonomy-eligible but not environmentally sustainable activities (not taxonomy-aligned activities) (A.2) | - | |||||||||
| A. OpEx of taxonomy-eligible activities (A.1 + A.2) | - | |||||||||
| B. Taxonomy-non-eligible activities | ||||||||||
| OpEx of taxonomy-non-eligible activities | 100.0 | |||||||||
| Total | 100.0 |
Abbreviations in table: $Y$ - yes, $N$ - no, $E L$ - eligible, $N / E L$ - not eligible
In a constantly changing business world, our goal is to create a learning and continuously evolving organization that promotes innovation and growth in the best possible way. We are convinced that our employees are the key to success. ProSiebenSat. 1 Group's HR strategy therefore focuses on its employees in order to develop their full potential and make the Company sustainably successful. Based on the DMA and the material impacts identified, the Group has identified the following key topics for its company-wide, strategic HR work:
Talent acquisition: Highly qualified and committed talents are an important prerequisite for our Company's success and future viability. After all, in a dynamically changing environment, our employees play a vital role in the further development of our products and services and thus in the economic success of the Group. Our strategy is therefore to attract the best talent for ProSiebenSat. 1 Group, both outside and inside our Company.
Employee development and retention: In view of the dynamic market environment, it is crucial to strengthen our employees' specialist knowledge and general skills. The continuous training and development of employees is therefore a key factor in the success of ProSiebenSat. 1 Group. At the same time, it is vital for our attractiveness as an employer and for the long-term success of our Company that we offer qualified and committed employee development opportunities and retain them within the Group in the long term with an attractive working environment.
Management development: The skills of our managers are of central importance for the success of ProSiebenSat. 1 Group. Through our management development measures and offerings as well as the Leadership Principles that were introduced in the year 2024, we want to establish a consistent understanding of leadership throughout the Group and strengthen the performance and development of our managers. For this reason, in addition to training and consulting, we also offer impulse and exchange formats at all management levels.
In addition, our Code of Conduct provides all employees with the necessary guidance and sets minimum standards for responsible conduct. For detailed information on the Code of Conduct, please refer to the section "Policy for Implementing the Sustainability Strategy" in the "General Information" chapter.
In the following sections, specific actions from the financial year 2024 are explained in addition to the concepts already outlined above for the mitigation of material impacts. No conclusive statements can be made about future actions and the associated investments at the time of preparing this report. However, ProSiebenSat. 1 Group would like to continue its existing commitment. Progress within the key topics is measured on a quarterly basis with the help of selected key metrics, which are mentioned in the respective sections on the actions ${ }^{15}$. Specific target values have not been set for the individual key metrics, but their development over time allows us to draw conclusions regarding the effectiveness of our strategies and actions and enables us to take countermeasures at an early stage if necessary. In doing so, the key metrics are classified
[^0]
[^0]: 15 In the area of talent acquisition, effectiveness is measured by the average number of applications per job posting and early turnover. In the area of employee development and retention, it is measured by the hours of training per employee, the company-specific turnover rate, the average length of service and the part-time ratio. In the area of management development, it is measured by the hours of training per manager.
and qualitatively evaluated, taking into account contextual factors, such as the market environment or the corporate development.
Under the leadership of the Executive Board, the HR department works closely with the HR managers in the various business units. Conceptual HR work in this context is managed centrally by the so-called Centers of Excellence (CoE) - which include areas such as talent, compensation \& benefits, and labor law. The Diversity \& Inclusion department, which is also anchored in the central HR organization, is responsible for the further development of diversity management and the inclusion strategy. As part of the materiality analysis, the topics of workforce diversity, employment and integration of people with disabilities, and gender equality were identified as material. The underlying concepts and actions are part of the Group-wide sustainability strategy and are therefore described separately in the "Diversity and Inclusion" section. ESRS S1-1, S1-4, S1-5, S1.MDRT, MDR-P
+ Double Materiality Assessment
In terms of recruitment, the Group relies on a skills-based model, which defines the key ProSiebenSat. 1 skills of "Reflect," "Cooperate," "Create," "Deliver," "Know-how," and "Lead \& Empower" that it is important for the employees to have in order to achieve the strategic corporate goals. In addition to events, ProSiebenSat. 1 uses sourcing channels such as social media and approaches talents directly to get in contact with potential candidates. In addition, we show our employees job vacancies within ProSiebenSat. 1 Group via an internal job portal, thus creating a basis for internal mobility.
With the employer brand "ProSiebenSat. 1 careers," the Group aims to position itself as an attractive employer - for applicants and employees. At the same time, it forms the umbrella for our employer branding activities. To further expand the presence of the employer brand and reach target groups in the best possible way, ProSiebenSat. 1 Group continued the "#CreateMomentsThatMatter" campaign in 2024.
As ProSiebenSat.1's target groups are very heterogeneous, the Group pursues a general employer branding strategy as well as specific strategies for the particularly relevant areas of Tech \& Data, Finance, Investment, Mergers \& Acquisitions (M\&A), Content \& Creative and Sales. In the year under review, the focus was on the Tech \& Data area. To this end, relevant content on the careers website was revised and a target group-specific social media campaign was implemented to give potential applicants an insight into the world of work at ProSiebenSat. 1 and highlight the diverse job and development opportunities in this area. By participating in employer branding events and via networks such as "Women in Big Data", ProSiebenSat. 1 Group also wants to increasingly position itself as an attractive employer for women in the tech sector.
Within the core target groups, once again the Group placed a special focus on young talents and, in particular, on engaging with Generation Z in the year 2024. The central elements were social media activities and university marketing. For example, ProSiebenSat. 1 Group has, among other things, now implemented a third successive semester partnership with the Technical University of Munich. Our CEO Bert Habets has assumed the patronage for the collaboration in the year 2024. As part of the course "Transformation processes of a digital media group", students had the opportunity to take part in practical lectures and work on specific projects from different areas of the Group.
Across all target groups, ProSiebenSat. 1 always implements a selection of complementary employer branding measures to address applicants. A central element is the careers website: The platform not only publishes specific job vacancies, but also provides insights into the working world of ProSiebenSat. 1 Group. Potential applicants will also find information on training and development opportunities, corporate values and the benefits of ProSiebenSat. 1 as an employer. We also keep talents informed with stories on the Company's own careers blog and we share impressions from the Group via our social media channels.
At Group level, an average of 100.9 external candidates applied for an externally advertised professional position in the year 2024 ${ }^{16}$. The company-specific early turnover rate ${ }^{17}$ was 10.4\%. ESRS S1-4, S1.MDR-A
ProSiebenSat. 1 Group offers its employees a comprehensive range of professional and personal development opportunities. The internal P7S1 Academy plays a key role in this, offering both digital and face-to-face training for employees in the German-speaking region. The range is closely aligned with the Group's strategic corporate objectives and the needs of the individual operating divisions. In the year 2024, the training offering was expanded to include learning content on the topic of GenAI in particular. In addition, our employees can use numerous training opportunities on the "LinkedIn Learning" platform. In the period under review, the Group provided an average of 5.5 hours of training per employee.
+ Overview of Key Employee Metrics
We also see the regular dialog between employees and managers as essential for the targeted and ongoing development of our employees. The framework for this is the "Up2Me" dialog format, in which employees and managers of the Group entities, particularly in Unterföhring, hold discussions relating to individual performance, targets, and development potential in a standardized way. With the "Feedback \& Feedforward" training course, ProSiebenSat. 1 Group wants to support employees and managers in successfully engaging in dialog and strengthening the feedback culture.
The fundamental aim of ProSiebenSat. 1 is to provide employees with an attractive working environment and thus to retain them within the Company in the long term. The Group therefore offers its employees appropriate and market-oriented compensation. In addition, employees in Germany and Austria can participate in the "MyShares" share program in order to participate financially in the Company's performance. Numerous social and fringe benefits as well as sports programs are also part of the offer. For example, our cooperation with Urban Sports GmbH ("Urban Sports Club") enables our employees in Germany to use the sport, fitness and wellness offering at a greatly reduced price. In addition, ProSiebenSat. 1 Group cooperates with an external provider of family-oriented services that arranges childcare, provides coaching for those in difficult circumstances, and offers support with caring for relatives. This offering is complemented by the Company's own daycare center at the Unterföhring location.
To ensure that we can provide a modern working environment for our employees, we have implemented largely hybrid working models tailored to the respective work requirements and culture of the individual corporate units. Furthermore, the employees in Germany have the option of working mobile for 30 working days within a rolling twelve-month period in 25 EU countries and Switzerland. Since the year 2024, employees in Germany have also had the opportunity to save parts of their salary, overtime, or vacation leave for paid time off with the "P7S1 MyTime" time value account program. Employees can use the credit saved in this way to temporarily reduce their working hours, take individual time off, or retire earlier. Flexible working time models and part-time work are other ways of supporting a work-life balance. As of December 31, 2024, the proportion of employees working part-time was $18.8 \%^{18}$.
In the context of employee retention, it is also important for ProSiebenSat. 1 to establish a healthpromoting work culture. With the "P7S1 Mental Health Days", the Group aims to raise awareness of the topic of mental health and promote its destigmatization. Two Mental Health Days were held again in the financial year 2024. Over the course of several days, employees in the German-speaking
[^0]
[^0]: 16 To calculate the average number of applicants per job advertisement, all external professional applications are divided by the number of new externally advertised professional positions for the entire year.
17 The early turnover rate is defined as the percentage of employees who leave the Company within six months of being hired owing to the termination or annulment of their employment contract.
18 To calculate the part-time ratio, the number of part-time employees as of December 31 is divided by the total number of employees by headcount.
region had the opportunity to take part in talks, workshops, and training sessions on topics such as resilience, mental balance, and physical health.
With the corporate values "Passion," "Innovation," "Courage," "Goal Orientation," and "Responsibility," ProSiebenSat. 1 Group is following the goal of strengthening the corporate culture and the identification of staff with the Company and establishing a common basis for decisions and actions. Regular initiatives are designed to promote the exchange about our values and support our employees in integrating them into their day-to-day work. ProSiebenSat. 1 invested a low singledigit million euro amount in the year 2024 for the aforementioned actions in the context of employee retention. Total administrative costs in the financial year amounted to EUR 397 million.
+ Notes to Consolidated Financial Statements, note 9 "Administrative expenses"
The average length of service ${ }^{19}$ was 6.9 years as of December 31, 2024. The company-specific turnover rate in the Group was $14.6 \%$ during the financial year ${ }^{20}$. The personnel expenses of the ProSiebenSat. 1 Group can be found in the Notes to Consolidated Financial Statements. ESRS S1-4, S1-6, S1-10, S1-13, S1.MDR-A
+ Notes to Consolidated Financial Statements, note 16 "Other disclosures"
Through training offerings, ProSiebenSat. 1 Group wants to enable managers to further develop their competencies and skills with regard to management work. Hybrid leadership has become firmly established in recent years. With the "Leading hybrid teams" training course, the Group supports managers in leading and collaborating in hybrid teams. Communication in our hybrid working models largely takes place virtually, which is placing new demands on the communication skills of managers. This is why ProSiebenSat. 1 offers the "Mastering Leadership Conversations" training course. The aim of this course is to strengthen managers' communication skills and convey strategies for effective communication and persuasive discussion management, particularly for the regular employee development reviews. The growing importance of GenAl also has an impact on leadership. Top management serves as a role model here. We therefore train this target group in the application and responsible use of GenAl in order to identify and utilize fields of application together with their teams. ProSiebenSat. 1 Group also sees health and inclusion as important elements of leadership. For this reason, in the financial year 2024, a workshop on neurodivergence was added for the first time to the training program for managers of the Group entities, particularly in Unterföhring. In this course, we enable managers to recognize the different neurodiverse perspectives and abilities of their team members, to respond accordingly and to guide their teams in a targeted manner. Furthermore, we see the ability to recognize unconscious bias as being relevant to good leadership. The "Unconscious Bias" training raises managers' awareness of this. The training also prioritizes the importance of diversity as well as fair cooperation in the Company. In the period under review, the Group provided an average of 7.8 hours of training per manager.
Managers often face very individual challenges, which is why ProSiebenSat. 1 Group complements its training offering with targeted consulting services. For example, we offer managers coaching to guide them in special management situations and help them to perform their management tasks.
Another element of the development of managers is the networking across all units in the Group. To this end, ProSiebenSat. 1 offers various impulse and dialog formats to create a consistent understanding of the strategic direction and strengthen cross-departmental cooperation. The top management plays a special role in this context. For this reason, we held two management meetings specifically for this target group in the financial year 2024, at which the topics of leadership and culture were discussed alongside the corporate strategy. We also create space for
[^0]
[^0]: 19 To calculate the average length of service, the total length of service of all employees as of December 31 is divided by the total number of employees by headcount as of the reporting date.
20 To calculate the turnover rate, the number of former employees who left in the period under review due to resignations and termination agreements is divided by the number of employees as of December 31. In contrast to the ESRS calculation (see section "Overview of key employee figures") exits due to fixed-term contracts, retirement or death are not taken into account, as these do not allow any conclusions to be drawn about employee retention.
our managers in Germany for ongoing dialog, provide additional impetus and hone skills during our regular "Leadership Hour." The topics of GenAI, inclusion, and feedback were explored in greater depth in the year 2024. The internal network "LeadingWomen@P7S1" offers our female managers in the Group entities, particularly at the Unterföhring site, an additional opportunity to exchange ideas. ESRS S1-4, S1-13, S1.MDR-A
ProSiebenSat. 1 Group sees diversity and inclusion not only as a question of social responsibility, but also as a decisive factor for economic success and sustainable growth. For us, diversity means recognizing and appreciating differences and individuality. Our corporate culture thrives on the diversity of our employees and their different perspectives, experiences, and talents. ProSiebenSat. 1 is convinced that a working environment characterized by equal opportunities and appreciation promotes the development of the full potential of every employee. Therefore, our goal is to create a working environment that is free of prejudice and shows all employees the same high level of appreciation and respect - regardless of their age, disability, ethnic background and nationality, sex and gender identity, religion and ideology, or sexual orientation and identity. ProSiebenSat. 1 is therefore committed to diversity within its own workforce, gender equality and the inclusion of people with disabilities. Specific actions from the financial year 2024 are explained in the following sections. Furthermore, anti-discrimination is conceptually anchored in our Code of Conduct. For detailed information on the Code of Conduct, please refer to the section "Policy for Implementing the Sustainability Strategy" in the "General information" chapter.
+ Sustainability Strategy
Our commitment to promoting a diverse workforce as well as our commitment to equality and equal opportunities are based on the guidelines of the diversity and inclusion action area of our Group-wide sustainability strategy. We have also integrated the UN Sustainable Development Goal (SDG 10) "Reduced inequalities", which is particularly relevant to us, into the sustainability strategy.
ProSiebenSat. 1 Group signed the Diversity Charter back in the year 2014 and follows the guidelines set out therein. Our internal guidelines also stipulate that employees at all hierarchical levels should be recruited exclusively on the basis of objective criteria and promoted solely on the basis of their skills. We wish to illustrate our commitment to diversity and inclusion with the "Diversity Principles", which have been published throughout the Group on our corporate website. We promote a culture of diversity and belonging. This includes bringing in different perspectives, opinions and skills. The "Diversity Principles" form the foundation for our activities to promote tolerance and diversity - in our Company and in society. We see this as a task for all our employees and our managers.
With the "Your Voice" survey conducted among employees of the Group companies twice in the financial year 2024, particularly at the Unterföhring location, we are able to calculate an inclusion score based on the assessment of the inclusive working atmosphere with regard to various grounds for discrimination. This enables us to track and evaluate the effectiveness of our initiatives and actions in the area of diversity and inclusion for our workforce. With the exception of gender equality, no specific target values have been defined for key metrics. In a resolution dated June 30, 2022, with reference to section 76 (4) AktG in conjunction with Article 9 (1) lit. c) ii) of the SE Regulation (SE-VO), the Executive Board of ProSiebenSat. 1 Media SE established the following targets - to be reached by June 30, 2027 - for the proportion of women at the two management levels below Executive Board level: 15\% for the first management level and 30\% for the second management level at ProSiebenSat. 1 Media SE. Neither the workforce nor employee representatives were involved in setting the objectives. ESRS S1-1, S1-2, S1-5
To mark European Diversity Month in May, we took part in the Diversity Charter's "Voice for Diversity - 365 days a year" campaign: In a video, we asked employees why conformity should be replaced by diversity. In doing so, we are drawing attention to the importance of diversity and inclusion in the world of work and in society.
Employee networks as platforms for the exchange of experiences and perspectives are a key element in creating visibility, particularly for underrepresented groups. These networks foster an inclusive corporate culture in which diversity is viewed as a strength. They also aim to help raise awareness of diversity and inclusion and enable effective collaboration that benefits from different backgrounds and perspectives. We therefore support the employee network [email protected], our women's network F-Empowerment, the cultural diversity network Culture Matters, and the new network Inklusiv@ProSiebenSat. 1 for inclusion and accessibility, which was founded in the year 2024. The regular exchange between the "Diversity \& Inclusion" department and the employee networks supports the review of the effectiveness of our actions. The networks act as a mouthpiece with a focus on certain possible grounds for discrimination.
The LGBT+ (Lesbian, Gay, Bisexual and Transgender) network [email protected], which was founded by employees, has set itself the goal of making diversity more visible within the Group and promoting an open-minded working environment with regard to sexual orientation and gender identity. In the year 2024, the network took part in Christopher Street Day in Munich for the third time and took a stand against discrimination and for tolerance. In November, Uhlala GmbH ("UHLALA Group") once again awarded the Company the gold status of the PRIDE Champion seal. The audit involved an examination of the categories Organizational Structure, Human Resources, Communication \& Visibility as well as Legal Framework \& Regulations. F-Empowerment focuses on networking and the visibility of women within the Group. The members of the network were able to take part in various events, such as personal voice training or an event on the topic of "Female Finance". In addition, networking opportunities are organized on selected topics such as "Working Moms" or "Women in Tech". The Culture Matters network aims to create visibility for underrepresented groups and provide information about cultural diversity. To mark International Day for Tolerance on November 16, the network organized a workshop called "Choice of words counts: anti-racist language in the media". Here, employees were trained to take conscious action against stereotypical representations and to produce content that tries to present an unfiltered impression of diversity in society.
External networking with other companies also plays a key role in our efforts to improve diversity and inclusion as it facilitates the exchange of best practices and innovative approaches. By embracing this broader perspective, we are promoting the diversity of ideas. At the same time, we are gaining a more comprehensive insight into the challenges and opportunities in the area of diversity and inclusion. We are therefore active on the advisory board of Beyond Gender Agenda GmbH ("BeyondGenderAgenda") through our Senior Vice President Diversity and Inclusion, Anja Reinhard. BeyondGenderAgenda supports the further strengthening of diversity and inclusive working environments in the culture of listed and medium-sized companies. We are also involved in the "Media for Diversity Alliance", which was founded in the year 2021 by the media companies ARD, ZDF, Deutsche Welle, Deutschlandradio, RTL Deutschland and ProSiebenSat. 1 on the initiative of the state media authority of Bremen. The alliance represents a clear commitment to diversity in the media sector and organizes regular discussion forums with the participating partners. In the spring of 2024, together with the other media partners, the event "Media for diversity: Inclusion in Focus" was held, at which various speakers provided insights for improving inclusion in the media world. ESRS S1-4
The diversity of our Company is aided by the best possible balance of men and women and a diversity of genders in the workforce and in management positions. Therefore, we integrated "gender equality" into ProSiebenSat. 1 Group's sustainability strategy as a United Nations
Sustainable Development Goal (SDG 5) that is particularly relevant to us. The internal and external communication of this goal sends a clear signal to both potential managers and to decision-makers at all management levels during selection processes. When it comes to filling management positions in the Group, men and women should be hired purely on the basis of professional and personal aptitude.
To further promote gender equality and support female talent within the Group, a mentoring program for women was initiated in the year 2024. Female mentors accompany mentees on their career path, provide valuable experience, build networks, and help them achieve their goals. Through this individual promotion, the Group aims to encourage women to seize career opportunities and increase the number of women in management positions. A total of 13 mentors from the top management level and 13 mentees took part.
In the financial year 2024, an exchange format was also set up between the Executive Board and female managers to discuss the current situation and challenges for a better gender balance in management positions. The aim is to identify obstacles and take further actions to increase the attractiveness of the employer for female managers.
We measure the effectiveness of our initiatives and actions for gender equality by recording the proportion of female managers at the top management level. As of December 31, 2024, 20.4\% of staff members at the top management level were female. ESRS S1-4, S1-5, S1-9
Raising awareness among managers is crucial to promoting the inclusion of people with disabilities. In the year 2024, we therefore offered various workshops to help managers expand their skills and knowledge. For example, the "Leadership Hour" exchange format on the topic of inclusion was held to raise awareness of visible and invisible disabilities and to provide a confidential framework for questions and apprehensions. Another workshop, "Neurosynergy - Future Ready Leadership", focused on conveying a deeper understanding of neurodivergence and neurodivergent employees. A supportive working environment, especially for neurodivergent employees, can reduce mental stress in the team and at the same time promote creativity, innovation and implementation skills.
In addition, ProSiebenSat. 1 is cooperating for the fourth year in a row with myAbility Social Enterprise GmbH ("myAbility"), which advocates for a society offering equal opportunities and accessibility. The Company supports students and university graduates with disabilities and chronic illnesses in German-speaking countries by providing them with career coaching and opportunities for networking and job shadowing. Cooperation with the inclusion initiative is of great importance to us in order to create an inclusive working environment. It offers valuable know-how and practical support in the implementation of inclusion actions. By participating in myAbility Talent Day, we can present ourselves as an inclusive employer and have greater access to new talent for greater diversity in the workforce.
To mark International Day of People with Disabilities on December 3, in the year 2024 we took part in the global #PositivelyPurple campaign once again with an in-house event. The campaign is supported in the German-speaking region by myAbility as an official partner of PurpleSpace Ltd. ("PurpleSpace") and is intended to draw attention to the necessity of economic autonomy for people with disabilities. On December 3, 2024, the logos of the Group's social media channels were colored purple. Employees also had the opportunity to take part in a workshop on sign language with a sign language interpreter.
In addition, the inclusion officer and the representative for severely disabled employees are working closely together to implement the inclusion agreement concluded between the Executive Board and the Works Council and to further develop inclusion efforts. Regular meetings are held to evaluate the implementation of the inclusion agreement, make adjustments and develop new
initiatives. The inclusion agreement applies to the companies within the Group, particularly at the Unterföhring location.
From the financial year 2025, we will report the proportion of employees with disabilities in order to provide an understanding of the extent to which people with disabilities are represented among the Company's employees. ESRS S1-4
Discrimination refers to unequal treatment of individuals or groups of people on the basis of certain characteristics. The prohibition of discrimination is defined as a human right and forms the basis for respectful interaction. Ensuring equal treatment of all employees is a fundamental value that the Group considers to be a decisive factor. The Group-wide Code of Conduct, described in the section "Sustainability Strategy", serves as the conceptual anchor. ProSiebenSat. 1 Group therefore does not tolerate discrimination based on age, disability, ethnic background and nationality, sex and gender identity, religion and ideology, or sexual orientation. We consider discrimination on the grounds of ethnic origin and nationality to include discrimination on the basis of skin color, and we consider ideology to include discrimination on the basis of political opinion - however, the terms skin color and political opinion are not explicitly used. The discrimination concept does not yet cover the discrimination ground of social origin. All employees are encouraged to report discrimination or violations of principles set out in the Code of Conduct. The whistleblower system as a central compliance tool of ProSiebenSat. 1 Group also offers employees the opportunity to express concerns and provide information on possible legal violations. For detailed information on the whistleblower system, please refer to the explanations in the section "Dealing with Possible Rule Violations" in the Governance information chapter.
+ Sustainability Strategy + Business Conduct
In the financial year 2024, six internal complaints related to discrimination, including harassment, were reported. These were complaints relating to discrimination on the grounds of gender, race or ethnic origin or disability. In connection with the aforementioned complaints, a notice of termination was issued. In addition, two complaints were received via the whistleblower system that were related to our own workforce. There were no severe cases of human rights impacts within the Company's own workforce. No significant fines or compensation for damages were paid.
In order to inform our employees about various grounds for discrimination and draw their attention to the complaints mechanisms, we provide our employees throughout Germany with mandatory training on the General Equal Treatment Act (AGG). With our Code of Conduct, we also take a clear stand against any type of sexual violence or abuse of power. ESRS S1-1, S1-3, S1-17
We see participation and feedback as important elements of our corporate culture. ProSiebenSat. 1 Group strives to offer its employees an environment in which they can address issues openly and express their opinions freely. The initiatives outlined below are therefore intended to promote exchange with our employees. They also enable feedback on the Company's actions and the associated impact on the employees.
In the financial year 2024, the Group introduced the "Your Voice" survey for employees of the Group entities, particularly in Unterföhring. The regular survey provides valuable insights into the needs of our employees, their perception of ProSiebenSat. 1 as an employer, and various factors that influence their commitment. Following each survey, the results are analyzed at company level and focus topics are identified. At the same time, employees are encouraged to proactively discuss the results in their teams and initiate targeted measures.
Culture-shaping initiatives, such as the "Your Voice" survey, are developed in continuous and trusting cooperation with the Works Council members. They act as the legal representative of employee interests and are a central point of contact for their concerns. In addition to local Works Council committees, the Group has an agreement with its employees on representation by a Societas Europaea (SE) Works Council to safeguard the rights of employees to information and consultation in cross-border matters at ProSiebenSat. 1 Group.
As part of regular "Executive Board Updates," employees in the German-speaking region also have the opportunity to engage directly with the Executive Board on topics relating to corporate development, strategy, and culture.
Employees can also reach out to other contact persons, such as the representative for severely disabled employees, inclusion officer, and HR business partners. In addition, various communication channels are available to them - from personal development meetings to our whistleblower system. For detailed information on the whistleblower system, please refer to the explanations in the section "Dealing with Possible Rule Violations" in the Governance information chapter. ESRS S1-2, S1-3, S1-4, S1-8
EMPLOYEES BY CONTRACT AND GENDER / ESRS S1-6
Employee headcount as of December 31, 2024
| Female | Male | Other ${ }^{1}$ | Not reported | Total | |
|---|---|---|---|---|---|
| Number of employees | $\mathbf{3 , 7 2 7}$ | $\mathbf{3 , 7 4 8}$ | $\mathbf{1}$ | $\mathbf{1}$ | $\mathbf{7 , 4 7 7}$ |
| Number of permanent employees | 3,266 | 3,434 | 1 | 1 | 6,702 |
| Number of temporary employees | 458 | 313 | - | - | 771 |
| Number of non-guaranteed hours employees | 3 | 1 | - | - | 4 |
| Number of full-time employees | 2,718 | 3,349 | 1 | 1 | 6,068 |
| Number of part-time employees | 1,009 | 399 | - | - | 1,409 |
1 Gender as specified by the employees themselves.
EMPLOYEES BY CONTRACT AND REGION / ESRS S1-6
Employee headcount as of December 31, 2024
| Germany | Austria/Switzerland | US | UK | Other | Total | |
|---|---|---|---|---|---|---|
| Number of employees | $\mathbf{6 , 4 0 4}$ | $\mathbf{5 7 8}$ | $\mathbf{3 1 2}$ | $\mathbf{4}$ | $\mathbf{1 7 9}$ | $\mathbf{7 , 4 7 7}$ |
| Number of permanent employees | 5,639 | 568 | 312 | 4 | 179 | 6,702 |
| Number of temporary employees | 761 | 10 | - | - | - | 771 |
| Number of non-guaranteed hours employees |
4 | - | - | - | - | 4 |
| Number of full-time employees | 5,181 | 406 | 304 | 4 | 173 | 6,068 |
| Number of part-time employees | 1,223 | 172 | 8 | - | 6 | 1,409 |
EMPLOYEES BY COUNTRY / ESRS S1-6
Employee headcount as of December 31, 2024
| Number of employees |
|
|---|---|
| Germany | 6,404 |
1 Countries with at least 50 employees representing at least 10 percent of the total number of employees.
EMPLOYEES BY GENDER / ESRS S1-6
Employee headcount as of December 31, 2024
| Gender | Number of employees |
|---|---|
| Female | 3,727 |
| Male | 3,748 |
| Other $^{1}$ | 1 |
| Not reported | 1 |
| Total employees | $\mathbf{7 , 4 7 7}$ |
1 Gender as specified by the employees themselves.
Employee headcount as of December 31, 2024
| Number of employees | |
|---|---|
| Under 30 years | 1,397 |
| 30-50 years | 5,049 |
| Over 50 years | 1,031 |
| Total employees | $\mathbf{7 , 4 7 7}$ |
TOP MANAGEMENT ${ }^{2}$ BY GENDER / ESRS S1-9
Employee and managing director headcount as of December 31, 2024
| Number | Share | |
|---|---|---|
| Female | 11 | $20.4 \%$ |
| Male | 43 | $79.6 \%$ |
| Other $^{1}$ | - | - |
| Not reported | - | - |
| Total | $\mathbf{5 4}$ | $\mathbf{1 0 0 . 0 \%}$ |
1 Highest two Management Levels (Top + Senior Management).
2 Gender as specified by the employees themselves.
FLUCTUATION / ESRS S1-6
Employee headcount as of December 31, 2024
| Number | |
|---|---|
| Exits | 2,070 |
| in\% | |
| Fluctuation rate ${ }^{1}$ | 27.7 |
1 When calculating the fluctuation rate, the number of all exits in the reporting period is divided by the number of employees as of December 31 .
as of December 31, 2024
| 2024 | |
|---|---|
| Gender pay gap in percent ${ }^{1}$ | 20.7 |
| Total remuneration ratio ${ }^{1}$ | 22.1 |
1 Remuneration is calculated according to the accrual principle, which includes all remuneration components that employees have received during the calendar year. First, the total remuneration of an employee is set in relation to the respective contractual working hours in order to determine the gross hourly pay level. This is then used to calculate an average value for all female and male employees, which forms the basis for calculating the gender pay gap.
2 Ratio of the annual total remuneration of the highest-paid individual in the company divided by the median of the annual total remuneration for employees (excluding the highest-paid individual).

ProSiebenSat. 1 Group reaches many millions of people every day. With our 15 free and pay TV stations in Germany, Austria and Switzerland, we address a variety of target groups and reach almost 60 million people per month in the core sales market Germany alone. Entertainment is our core business, and our strategic focus is on the streaming platform Joyn. In the year 2024, Joyn already recorded around 7.1 million users per month. The audience share of ProSiebenSat. 1 stations was $20.0 \%$ among viewers aged 20 to 59 in Germany in the financial year. In addition, the Group's digital offerings in the Commerce \& Ventures and Dating \& Video segments address further target groups.
+ Organization and Group Structure + Group Environment
This reach and market position entails a social responsibility that we are aware of. We recognize our obligation to act responsibly with regard to potential impacts, risks, and opportunities in connection with consumers and end users. In this context, ProSiebenSat. 1 refers to viewers and users. Due to the Group's business activities, specific topics arise in connection with the sustainability aspects covered in ESRS S4 that are of material importance: The legally compliant design of media content takes into account aspects relating to the personal safety of viewers and users (media regulation). This also includes legal requirements for the protection of minors, noncompliance with which can lead to potentially negative impacts on children and young people as
particularly vulnerable users. Likewise, violations can entail risks to the Group's reputation, for example. As a media and digital group, ProSiebenSat. 1 can play a special role in the social inclusion and integration of people with disabilities by creating opportunities for social participation and thus potentially positive impacts on this user group through accessible offerings. ProSiebenSat. 1 Group also contributes to shaping public opinion in society as a whole with its offerings and, in particular, its media content (Public Value). At the same time, a high-quality program offering - or the lack thereof - can contribute to increasing or decreasing the attractiveness of content offerings for viewers and users and thus entail opportunities or risks for advertising sales. In addition, the Group is committed to society and can achieve a positive impact by using its media reach for social purposes (Corporate Citizenship - entity-specific topic). Detailed information on the material IROs identified in connection with viewers and users of our offerings and services can be found in the section:
Processes for Engaging with Viewers and Users and Dealing with Complaints
Viewers and users are the focus of our business activities, and our services should be tailored to their needs. Their perspectives are included in different ways, either directly or via representatives of their interests. The basis for corporate decisions on the design of media content and digital offerings is provided by audience market research, which is described in detail in the section "Research and Innovation" of the "Our Group: Basic Principles" chapter.
disabilities, particularly with regard to accessible programming and the technical implementation of accessibility, are incorporated into the planning of accessible offerings, for example through participation in the "Media for Diversity Alliance". Once a year, the alliance organizes a professional event for engaging with the media industry and associations of those affected. The management of the broadcaster or the provider of online offerings bears the ultimate responsibility for the operational implementation of the knowledge gained and the inclusion of viewer and user interests.
ProSiebenSat. 1 has created an Advisory Board, chaired by former Bavarian Minister-President Dr. Edmund Stoiber, which advises the Executive Board on social, ethical, and media policy issues and provides an interdisciplinary perspective on societal issues. Further information on formats for engaging with viewers and users can be found in the section:
+ Sustainability Strategy
ProSiebenSat. 1 provides various reporting channels to users of its content offerings to raise concerns about media content and to initiate a review by the provider itself, a voluntary selfregulatory body or the media supervisory authorities. The whistleblower system as a central compliance tool of ProSiebenSat. 1 Group also offers viewers and users the opportunity to express concerns and provide information on possible legal violations. Detailed information on the reporting system can be found in the "Governance Information" chapter in the section "Dealing with Possible Rule Violations".
In Germany, various state media authorities in the individual federal states are responsible for the supervision of content offerings. The imprint of the individual provider from ProSiebenSat. 1 Group informs viewers and users about the state media authority responsible for the respective service. This is broadcast once a day in ProSiebenSat. 1 Group's TV programs and is permanently available on the Internet and on Teletext. In addition, the media authorities themselves also offer a general contact point: Users of our content offerings can submit complaints via www.programmbeschwerde.de. Media supervision of audiovisual offerings is carried out in Austria by the Austrian Communications Authority ("KommAustria") and in Switzerland by the Federal Office of Communications ("BAKOM").
The station imprints published on the Internet also name the responsible youth protection officers and provide a direct e-mail contact. Viewers and users can also initiate a review of criticized content by submitting a complaint to the responsible voluntary self-regulation organization. In particular, complaints about advertising media can be submitted to the German advertising council (Deutscher Werberat), complaints about websites to the FSM, and complaints about TV content to the FSF. One example is the hotline complaints procedure set up by the FSF specifically for this purpose, whereby the FSF examines the program and assigns an age rating. In Austria, a selfregulation body for TV and video-on-demand providers was established in 2021 in the form of the Association for the Self-Regulation of Audiovisual Media Services for the Protection of Minors (Verein zur Selbstkontrolle audiovisueller Medienangebote zum Schutz von Minderjährigen).
If individual claims are made, for example due to copyright or violations of privacy rights, the content is reviewed by the central legal department of ProSiebenSat. 1 Media SE. If necessary, it will also initiate the blocking of material or deletion of offerings, issue cease-and-desist declarations, and recognize any claims for damages and/or financial compensation as well as monitor the proper publication of a counter statement to be published in order to restore legal peace.
The legal department of ProSiebenSat. 1 Media SE is also the central point of contact for the media supervisory authorities in hearing proceedings due to suspected legal violations in content offerings. It examines and defends offerings that are deemed to be justified or ensures that an identified violation is not committed in the future and that the responsible employees are made aware of any complaint and prohibition notices and that these are complied with. ESRS S4.SBM-3, S4-1, S4-2, S4-3
The Code of Conduct sets out the basic framework for action with regard to compliance with media regulations in order to avoid potential negative impacts on viewers and users of media offerings due to non-compliance and the resulting risks for the Company. It requires all staff working in the Entertainment segment to uphold the principles of journalistic independence and ethics as well as the principles of separating advertising and programming. These principles are implemented in operational activities through more detailed guidelines:
In all our activities, we are committed to a free and democratic order, which is based in particular on the fundamental right to freedom of opinion. The Group has formulated guidelines to which all journalists and editorial staff are committed. The "Guidelines for Ensuring Journalistic Independence" specify the understanding of the journalistic principles set forth in the Press Code of the German Press Council. Accordingly, journalists are fundamentally free in the creation of their editorial content and should report independently of social, economic or political interests. Guidelines for journalistic work are regularly reviewed by the Chief Editorial Office to ensure that they are up to date, in order to assess their appropriateness and, if necessary, to reflect new demands on editorial teams, such as those resulting from technological change. The Chief Editorial Office has developed editorial guidelines to ensure the responsible use of artificial intelligence in the journalistic process.
ProSiebenSat. 1 Group is commited to differentiate between editorial reporting and broadcasts for advertising purposes. In substantiated individual cases where the use of surreptitious advertising is suspected, a supervisory committee can take action. In Germany, the Group is also obliged to comply with the provisions of the Interstate Media Treaty and the "Joint Statutes for the Implementation of the Advertising Regulations of the Interstate Media Treaty" of the state media authorities. The ProSiebenSat. 1 advertising guidelines on the separation of advertising and programming contain specific explanations on placement bans for certain products and services. They provide employees of the German entities of ProSiebenSat. 1 Group with binding guidelines as part of their employment relationship in order to prevent violations of program principles as far as possible. For the German broadcasters, the guidelines are intended to maintain journalistic credibility and ensure independence from third-party influences as the top programming guideline.
Provisions for the protection of young people are also considered very important in the context of media regulation. The youth protection officers play a central role in this: They are tasked with ensuring that all TV and online content for which the Group is responsible is offered in an ageappropriate way. The aim is to hinder children and young people to access content that is unsuitable for their age group. The Interstate Treaty on the Protection of Minors in the Media (JMStV) and the Youth Protection Act (JuSchG) set clear guidelines for this. The Youth Protection Officers are autonomous in their assessments and are responsible for advising channels so that content that is unsuitable for children and young people is broadcast only at the legally stipulated times. ESRS S4-1, S4-4
The Chief Editorial Office of Seven.One Entertainment Group is responsible at operational level for ensuring journalistic independence in the editorial work of all channels. In daily conferences with the editorial teams and programming managers, the focus areas for the content of reporting and programming are discussed. The fundamental dual-control principle applies when approving editorial content. Topics such as press law and youth protection are covered and deepened in internal training courses.
ProSiebenSat. 1 is engaged in a number of legal proceedings on issues with implications that go beyond the individual case. The outcome of these proceedings may therefore influence the future design of content offerings, including advertising, that are available to viewers and users. These include, in particular, proceedings on the permissibility of regionalized advertising, the scope of the statutory authority of the state media authorities with regard to advertising and online prize game offerings as distinct from gambling law.
The Youth Protection Officers are involved as early as possible in the conception, production and purchasing of programs. At the same time, they are expected to ensure that technical means, such as PIN procedures or the filtering software JusProg, are used for dissemination of content that is relevant to the protection of young people on the Group's websites. The Youth Protection Officers carry out internal training for TV and online editors and participate in the certification program in accordance with the German Youth Protection Act (Jugendschutzgesetz - 'JuSchG') themselves. In addition, the Youth Protection Officers are actively involved in the FSF and FSM committees. This exchange with experts from the self-regulatory bodies and Youth Protection Officers from other broadcasters makes it possible to assess the appropriateness of youth protection measures taken and their further development in order to adapt them to new requirements or technical standards if necessary. ESRS S4-4, S4.MDR-A
With regard to potentially negative impacts on viewers and users, ProSiebenSat. 1 Group strives to produce, offer, and evaluate its media offerings within the framework of the applicable laws. The effectiveness of our measures in this regard is measured on the basis of the number and type of legal violations identified across our media offerings over the course of a year. We recorded a total of 17 program-related legal violations in the year 2024. These include violations of journalistic due diligence, program principles, youth protection regulations and personal rights.
Specifically, the indicator includes all reportable legal violations related to programming (compliance violations) for which one of the following decisions was issued in the reporting period:
Furthermore, all copyright-related proceedings in which a cease-and-desist declaration has been issued by us - regardless of whether a legal obligation has been recognized or not - count as a legal violation. In addition, violations of press and freedom of speech laws as well as violations of personal rights are included in the indicator if a conviction was handed down by a court or - regardless of whether a legal obligation was recognized or not - monetary compensation was paid or other payments, such as assumption of the costs of legal counsel, were made. ${ }^{22}$
A specific measurable target was not defined in the context of legal violations. The continuous monitoring of the cases by the central legal department of ProSiebenSat. 1 Media SE is intended to ensure the evaluation of the effectiveness of the actions taken to comply with media law requirements. Insofar as undesirable program developments can be derived from such proceedings, the necessary measures will be taken - if applicable after judicial clarification of the legal issues associated with a complaint - to ensure that the alleged violation does not occur again
[^0]
[^0]: 21 Complaint notices that combine several independent items of programming content in one notice (e.g. two episodes of a series) are counted multiple times based on the number of program parts objected to. A complaint notice that objects to the same programming content (e.g. commercial) based on different broadcast dates for the same program is only counted once. However, if the same programming content (e.g. commercial) is complained about on different stations (e.g. ProSieben and Kabel Eins), each complaint is counted separately.
22 In the case of claims by several natural or legal persons as affected parties, the counting method is based on the number of files created for this purpose in the course of efficient business operations.
in the program or content offering. The catalog of necessary measures includes, in particular, the blocking of broadcast material, the information and/or training of employees, or the adaptation or conversion of a production process that was the cause of the program-related violation in question. The same applies to complaints from viewers or affected parties. They will be checked for their validity immediately and will be subjected to a clarification appropriate to the complaint. ESRS S4.MDR-T
ProSiebenSat. 1 Group is committed to barrier-free access to its offerings in order to promote the positive impact on viewers and users identified in the materiality analysis in this context as well as the resulting opportunities for the Company. Among other things, we offer subtitled programming on our channels and on Joyn, audio descriptions for the blind and visually impaired, formats in sign language and, since the year 2023, in easy language in an effort to improve the dissemination of information to target groups with corresponding assistance needs in the reception of media content, and thus contribute to their participation in social life. ProSieben launched the first regular subtitle service for the deaf on German private television back in the year 2000. Since then, the Group has been broadcasting accessible content on almost all of its free TV channels and is continuously driving forward its expansion. The topic is reflected in the "Public Value \& Corporate Citizenship" and "Diversity \& Inclusion" action areas as a key component of the sustainability strategy. In addition, another ESG target was introduced in the year 2024, which aims to expand the accessible offerings of the broadcasting group. As a result, the focal points of ProSiebenSat. 1 Group's sustainability strategy were integrated even more comprehensively into the Executive Board's objectives. The target also serves to evaluate the effectiveness of the actions described in the following section for the expansion of accessible offerings. Further information on the ESG targets at Group level can be found in the Compensation Report in the sections "Short-Term Incentive (Performance Bonus)", "ESG targets at Group level" and "Variable Compensation Detailed Disclosure on Target Achievement". ESRS S4-1, S4-4
+ Double Materiality Assessment + Compensation Report
In the year 2024, the entire range of accessible broadcasts in the Entertainment segment was expanded. Subtitles are currently included in the programs of five German ProSiebenSat. 1 channels: SAT.1, ProSieben, Kabel Eins, sixx, and ProSieben MAXX, with a very wide range of different formats and programming. Since the year 2023, we have also been offering subtitles via teletext for our Austrian channels Puls 4, ATV, ATV II and Puls24 as well as the Swiss channel Puls 8. Subtitles for the deaf provide a transcribed, condensed form of all the essential information of a program that is available to hearing people. They are created according to internal design specifications.
The audio description, sign language, and broadcast offering in easy language is constantly evolving. For broadcasts with audio description, the original sound is supplemented by an additional image description. A speaker describes what can be seen (e.g. action and location of the event as well as the appearance, gestures, and facial expressions of the characters) on an additional audio track in short and clear wording. Audio description is created according to internal design guidelines. Sign language broadcasts are broadcasts in which sign language interpreters who translate spoken language into German Sign Language ("DGS") are visibly displayed in the picture. DGS is an officially recognized language used by the profoundly hard of hearing and the Deaf to communicate. DGS is a visual-manual form of language and consists of hand signals, facial expressions, and posture. Easy language is the subtitling or new dubbing of a program, whereby the original text version of a program is translated into easy language according to the established rules of the Netzwerk Leichte Sprache e.V. (Easy Language Network).
Since the year 2024, additional livestreams of the channels SAT.1, ProSieben, and ProSieben MAXX with sign language or audio description have been offered on Joyn, which can be selected as a separate channel parallel to the station livestreams if programs with sign language or audio description are available. Specific examples of programs that offer comprehensive accessibility are the show "Germany's Next Topmodel - by Heidi Klum" on ProSieben or "The Taste" on SAT.1. These programs were available in accessible formats with subtitles, audio description, and in sign language. For the music shows "The Voice Kids" and the final show of "The Voice of Germany" on SAT.1, we use sign language interpreters as well as deaf performers to convey the musical content to people with impaired hearing. By expressing themselves through facial expressions, gestures, and movement, they bring the music to life for viewers with impaired hearing. In addition to subtitling, information services are also broadcast in sign language. For example, the live coverage of the US election in the program "newstime Spezial - Kampf ums Weiße Haus" (newstime Special - Battle for the White House) was accompanied by sign language interpreters throughout the entire election night on Joyn.
In addition to feature films and series highlights such as "House of the Dragon" on ProSieben, the regular range of audio description services also includes shows such as "Wer stiehlt mir die Show" (Stealing the Show) on ProSieben and "Das große Backen" (The Great German Bake Off) on SAT. 1 and reports such as "JENKE.Experiment" on ProSieben. Sports broadcasts such as "ran SAT. 1 Bundesliga" and "ran Eishockey live: World Cup 2024" on ProSieben are also broadcast with audio description. Programs with audio versions in easy language are made available for retrieval in the broadcasters' media libraries. The range includes reports, documentary formats and magazine articles.
Since 2023, ProSiebenSat. 1 also offers advertising customers the opportunity to book accessible advertising slots on the Group's channels with subtitles, audio description, and sign language. Sponsorship packages for subtitling and sign language services for selected programs are also marketed.
The topic of accessibility is gaining relevance for the Commerce \& Ventures and Dating \& Video segments. In the year 2025, the German implementation of the European Accessibility Act (Barrierefreiheitsstärkungsgesetz - 'BFSG') will come into force, which sets out requirements for the accessibility of online services and content. E-commerce providers must ensure that their websites and applications are accessible to all users, including people with disabilities. In the financial year 2024, digital commerce companies and online dating platforms covered by the scope of the BFSG were already preparing to design their offerings in an accessible way in order to meet the legal requirements in the year 2025 and make their online offerings more attractive to broader target groups. ESRS S4-4, S4.MDR-A
The success of our actions to expand accessible offerings is measured based on the achievement of the corresponding ESG target, which is reflected at Group level in the short-term incentive. As part of setting the Executive Board's targets, an annual target value for the number of programs with subtitles, audio description, sign language and in Easy Language is proposed by the Executive Board and set by the Supervisory Board. The Group's German channels are used for this. The key figure includes all programs that are23 planned in the final program plan for the financial year 2024 for broadcasting with an accessible offering (subtitles for the deaf, audio description, sign language). In the case of offerings in Easy Language, this includes the programs that will be made available in the broadcasters' media libraries for the first time in the year 2024. Since the provision of accessible offerings depends on basic program planning, editorial requirements, and the program budget, viewers and users are not directly included in the targets. However, their perspective and needs with regard to the content provided should be taken into account in the
[^0]
[^0]: 23 The number of programs actually broadcast may deviate from this, for example if, in individual cases, accessible content scheduled for broadcast is not aired due to technical problems. The targets and operational planning and production or purchase of accessible content are based on the program planning data.
setting of targets for audio description, sign language, and easy language through further requirements in relation to the programs provided: Programs should be available barrier-free if they are broadcast on the large channel brands, SAT.1, ProSieben, and Kabel Eins at high-reach broadcast times in the early-evening and prime-time schedule, and are expected to generate a particularly high level of interest among all viewer groups.
In the year 2024, the targets set for the expansion of broadcasts with subtitles for the deaf, broadcasts with audio description and broadcasts in plain language were met or slightly exceeded. The target for the number of programs with sign language was missed by one program. Overall, we consider the actions implemented in the financial year 2024 to expand barrier-free services to be effective. The following table shows the scope of the accessible offering of the German stations of the broadcasting group:
| 7 ACCESSIBILITY OFFERINGS OF PROSIEBENSAT. 1 GROUP 'S GERMAN CHANNELS 2024 | ||
|---|---|---|
| Metrics for the expansion of accessibility offerings | Target ${ }^{1}$ | Actual value |
| Number of programs ${ }^{2}$ with subtitles for Deaf people | 26,139 | 26,260 |
| Number of programs ${ }^{3}$ with audio description ${ }^{4}$ | 200 | 212 |
| Number of programs ${ }^{5}$ with German sign language ${ }^{6}$ | 45 | 44 |
| Number of programs ${ }^{3}$ in Easy Language ${ }^{7}$ | 18 | 18 |
1 100\%-target of performance bonus according to Compensation Report
2 A program, irrespective of its length, is a coherent, self-contained, time-limited individual component of a program schedule or catalogue (in accordance with Section 2 (2) No. 3 MStV). In the case of sports programs, each component of the sports coverage (e.g. pre-match coverage and match analysis) and the actual broadcast of a match (e.g. half-times in football broadcasts), which are recorded separately in the program schedule, are included in the metric as a separate program.
3 A program, irrespective of its length, is a coherent, self-contained, time-limited individual component of a program schedule or catalogue (in accordance with Section 2 (2) No. 3 MStV). Sports broadcasts with several parts of a match (e.g. half-times in football) count as one program.
4 Disclosure includes news and information formats as well as sports and entertainment formats, not including short-term reruns within 24 hours on the same channel. Broadcast is scheduled on the channels SAT.1, ProSieben or Kabel Eins between 16:00 and 23:00, based on the start time of the program.
5 Disclosure includes news and information formats as well as sports and entertainment formats. Provided in online offerings of the channels SAT.1, ProSieben or Kabel Eins.
In addition to the goals that ProSiebensat. 1 has set itself, the Interstate Media Treaty also requires broadcasters of nationally distributed TV programs and video-on-demand providers to expand their range of accessible content within the scope of their technical and financial capabilities. The state media authorities regularly monitor this expansion. On average in the year 2024, subtitled minutes as a percentage of linear programming as a whole ( 24 hours) amounted to $34.0 \%$ on SAT.1, 53.0\% on ProSieben, 59.1\% on Kabel Eins, 40.9\% on sixx, and 77.4\% on ProSieben MAXX.
In the year 2024, ProSiebenSat. 1 Group spent a low single-digit million figure in total to make content accessible. We are aiming to further expand our barrier-free services in the future. ESRS S4-5, S4.MDR-A, S4.MDR-T
ProSiebenSat. 1 generates public value by raising public awareness of socially relevant issues with its programs and campaigns. The term public value describes the value contribution and benefits that an organization brings to society. This approach, which is stipulated in the program principles of the German Interstate Media Treaty (Medienstaatsvertrag - 'MStV'), requires that private-sector broadcasters express the diversity of opinions in their content and allow important political, ideological, and societal stakeholders to have their say in an appropriate manner.
With the "Public Value \& Corporate Citizenship" area of action, ProSiebenSat. 1 has emphasized the aspects of opinion-forming and the placement of socially relevant topics as key components of its sustainability strategy. As an overarching concept, the Code of Conduct defines public opinion shaping and the promotion of democracy as the core responsibility of all employees within the
Entertainment segment. The aim is to integrate these aspects even more strongly into the programming of our TV channels and on our digital platforms. A scheduled, measurable target in relation to specific program formats has not yet been set, as no metrics have yet been defined for the objective, measurable recognition of public value performance.
The Group Sustainability Office and the sustainability officers in the three segments are committed to expanding public value content by communicating the sustainability strategy within the Group and promoting continuous dialog with the relevant contact persons throughout the Group. Our aim is to reach all social groups with our media content and, above all, to address young people appropriately. This applies in particular to information formats. We believe we have a responsibility to explain and contextualize current social and political developments for our viewers and users. ESRS S4-1, S4.MDR-P
Since January 2023, Seven.One Entertainment Group GmbH ("Seven.One Entertainment Group") has produced all the broadcasting group's news formats under the common brand :newstime at an in-house newsroom with a staff of around 60. In addition to studios at our main location in Unterföhring, we have a capital city studio in the immediate vicinity of German federal politics at Potsdamer Platz in Berlin. In various special broadcasts under the heading "newstime SPEZIAL," we provide more detailed and up-to-date information on special news stories on SAT.1 and ProSieben. On Joyn, SAT.1, and ProSieben, there was live reporting on the US election for ten hours on election night. In Austria, ProSiebenSat. 1 Group operates PULS 4, a 24-hour news channel.
Apart from traditional news formats, we also want to incorporate socially and politically relevant topics in our programs and engage with people on an equal footing. In the year 2024, topics relating to the promotion of democracy and participation in democratic discourse were particularly relevant for the editorial work against the backdrop of the European elections, the various state elections in Germany and the National Council elections in Austria, the elections in the USA and political developments in the party landscape in Germany. A large number of reports on SAT.1 and ProSieben were shown in prime-time slots with high viewership in order to reach the widest possible target groups, provide a common basis for social discourse, and contribute to the process of democratic opinion-forming: In the reportage series "RONZHEIMER - Wie geht's, Deutschland?" (RONZHEIMER - Germany, how are you doing?) on SAT.1, journalist Paul Ronzheimer uses personal encounters throughout Germany to highlight current problems and social moods on topics such as right-wing extremism and migration. In the reportage series "ProSieben THEMA," journalist Linda Zervakis explores the question of what the technical developments relating to artificial intelligence could mean for our democracy ("ProSieben THEMA. Can AI save democracy?"). Journalist Thilo Mischke shares the results of his research with viewers in various prime-time reports. For example, he provides insights into the social background and political opinions of people in the USA ("ProSieben THEMA. Forrest Trump - America before the fateful election."). In "JENKE. Report. Jeder gegen jeden - Wie gehen wir eigentlich miteinander um?" (JENKE. Every Man for Himself - How Do We Actually Treat Each Other?), reporter Jenke von Willmsdorff deals with the division in society. The SAT. 1 report "Jörg Pilawa: Plötzlich arm" (Jörg Pilawa: Suddenly Poor) and the documentary series "Über Geld spricht man doch!" (Let's Talk About Money) highlighted topics relating to social security systems, the cost of living, and poverty in Germany.
Other regular program focuses include the areas of climate and the environment as well as diversity, equality and social cohesion. For the past 15 years, ProSieben has highlighted sustainability and environmental issues under the "Green Seven" label. In the year 2024, "Green Seven Week" focused on solutions for sustainable fashion with the report "Green Seven Report: Dress (for) less - Shoppen verboten? Das Experiment" (Green Seven Report: Dress (for Less) - Shopping Banned? The Experiment) and several contributions in the magazines "Galileo" and "taff."
In the show "Joko \& Klaas gegen ProSieben" (Beat the Channel), the two presenters Joko Winterscheidt and Klaas Heufer-Umlauf compete for a 15-minute slot in prime time that they can
use however they wish. They use the time that they win to garner attention for current events and relevant topics. In the 2024 reporting period, the entertainers hosted the show "Joko \& Klaas LIVE: #waswärewenn es die EU nicht mehr gäbe? (Joko \& Klaas LIVE: #WhatWouldHappen if the EU No Longer Existed?), in which they presented an AI-generated visualization of a hypothetical future scenario showing the importance of the European Union for our lives in Europe - and urged viewers to participate in the European elections. In December 2024, the show "Joko \& Klaas LIVE: #PolitikUndAnstand" (Joko \& Klaas LIVE: #PoliticsAndIntegrity), the candidates for Chancellor from three major democratic parties spoke about their views on the culture of political debate and discussion in Germany and emphasized their intention for respectful, fair, and democratic conduct in the Bundestag election campaign.
In the year 2024, ProSiebenSat. 1 continued its media partnership with the Special Olympics initiative, which promotes greater recognition and social participation of people with intellectual and multiple disabilities through inclusive sporting events. For the Special Olympics National Winter Games, we reported daily on the event in our magazine shows such as "SAT. 1 Frühstücksfernsehen," "taff," and "Galileo" and supplemented our reporting with a cross-media awareness campaign entitled "#GemeinsamStark" (Strong Together). Topics relating to the lives of people with disabilities are also regularly featured in the report series "Challenge" on Kabel Eins and SAT. 1 Gold.
Socially relevant topics can also be conveyed through other formats. For example, the show "Germany's Next Topmodel by Heidi Klum" shows the diversity of our society by including people with different gender identities, ages, body types, and from different countries. As host of the show, Heidi Klum was honored with the "Blue Panther - TV \& Streaming Award" 2024 in the "Entertainment" category for setting this theme. In granting the award, the jury described the show as sending out a strong message for diversity and tolerance, and acting as a role model in entertainment TV.
We also take positions regarding socially relevant topics on a regular basis through our awarenessraising campaigns. For example, with its broad-based campaign under the motto "Together against racism", the broadcasting group is setting an example for more diversity and togetherness in society. In the run-up to the European elections, celebrities called for participation in the European elections in various informative trailers. A cross-media creative campaign in the run-up to the state elections in several states aimed to convey the importance of democracy for our society and the need to actively work to preserve it. In February 2025, a "Go vote" campaign was also implemented on the Group's channels in the run-up to the early parliamentary elections for the Bundestag.
ProSiebenSat. 1 Group also intends to make a positive contribution to public value in the Commerce \& Ventures and Dating \& Video segments. The Group's e-commerce portfolio includes various comparison platforms, such as Verivox, CamperDays, billiger-mietwagen.de, and Aroundhome, which offer consumers relevant product and service information and market transparency through an independent comparison of different market offerings. In addition, some of the platforms offer editorial content to inform consumers about various topics related to their service offering. For example, Aroundhome provides smart service tools such as checklists, requirement calculators, and high-quality content in theme worlds, which offer users recommendations for suitable and futureproof solutions for home construction projects. Under the slogan "Unser Klima, unser Zuhause" (Our climate, our home), the weather portal wetter.com provides more information about the links between climate and weather and aims to raise user awareness for the need for greater climate change mitigation.
In the Dating \& Video segment, the ParshipMeet Group is implementing further actions to promote a positive dating experience with its matchmaking services: Since the end of 2021, the Parship brand has been committed to "Healthy Dating" and has also defined appreciative, authentic dating behavior in its Community Guidelines. The English-language brand eharmony is pursuing this endeavor in the USA, Canada, UK and Australia. In the year 2024, both apps fundamentally changed the way of making contact in order to improve the quality of contacts and control for members.
A continued exchange between members is only possible if both react mutually to a profile area of the other person that particularly interests them. To promote "healthy dating" values outside of the platform, Parship launched the "Lovetopia" campaign in summer 2024. In a video generated largely by AI, Cupid, the god of love, travels through a utopian world in which values such as equality and gender diversity reign.
Under the #OneTomorrow brand, ProSiebenSat. 1 communicates its sustainability activities across the entire Group both internally and externally. The Group-wide umbrella brand bundles the commitment from the pillars of Public Value \& Corporate Citizenship, Diversity \& Inclusion and Climate \& Environment. Sustainability is also increasingly shaping the advertising campaigns of many major brands. Therefore #OneTomorrow also offers selected advertising customers the opportunity to book advertising spots in low- $\mathrm{CO}{2} \mathrm{e}$-emission environments or to calculate the $\mathrm{CO}{2} \mathrm{e}$ footprint for the campaigns and voluntarily offset the calculated amount by supporting climate projects. Through brand collaborations, our advertising partners can also use public value program environments for their own sustainability messages and associate with the #OneTomorrow brand. In the year 2024, for example, Deutsche Telekom AG's awareness campaign "2024 needs more light" was placed on ProSiebenSat. 1 Group stations in the immediate vicinity of the "Democracy" campaign in order to jointly advocate democracy, openness, tolerance and humanity in our society. ESRS S4-4, S4.MDR-A
In the year 2024, the Group Sustainability Office, together with the Sustainability Officers in the Entertainment segment, began laying the foundations for recording public value performance using objective, measurable criteria that reflect the various dimensions of the term as a whole. Only when the corresponding metrics are available it is possible to set quantitative targets with regard to public value content. Public value content - like all program offerings - is also assessed using audience market share as a key performance indicator; further details can be found in the section "Intragroup Management System".
In the year 2024, ProSiebenSat. 1 Group's programming expenses amounted to a total of EUR 987 million. ESRS S4.MDR-T
+ Comparison of Actual and Projected Business Performance for the Group
The ProSiebenSat. 1 Group also uses the reach of our stations and platforms to promote and strengthen its commitment to corporate citizenship. Corporate citizenship is part of our sustainability strategy and as such is a key, company-specific topic. The sustainability strategy and its areas of action, including corporate citizenship, were confirmed by the Executive Board in the financial year 2023 and reaffirmed in the year 2024.
We understand corporate citizenship as our responsibility as a company and part of society to do good. Our defined guiding principle here is: "We campaign for socially relevant issues".
With our corporate citizenship commitment, we want to promote our positive impact on society. We do this by promoting, raising awareness for and supporting voluntary commitment, volunteering initiatives and organizations, and by using our reach for the socially relevant issues of volunteer initiatives and organizations. In addition, colleagues should also be able to experience the positive effects of our voluntary commitment, both for their own personal development and for society, through volunteering opportunities offered or supported by the company. We pursue the following concepts and actions to implement our corporate citizenship commitment accordingly.
A key action of our corporate citizenship engagement is supporting voluntary initiatives and organizations through donations and sponsorship. In the case of donations, whether through the provision of pro bono gross media volume, monetary donations or donations in kind, it is essential for us that these contribute to our sustainability strategy. Accordingly, a donation policy has been in place since the year 2021. It was renewed in the year 2024 and approved by the Executive Board. The donation policy has been valid for the entire ProSiebenSat. 1 Group since May 1, 2024 and is available on the intranet in both German and English. In addition, all managing directors of ProSiebenSat. 1 Media SE's subsidiaries were informed of the publication of the new Donations Policy and instructed to pass this information on to their teams. The donation policy explains what is defined as donations and sponsorships, which topics are not covered by the guideline, which approval processes exist and who must be contacted in order to comply with them. Depending on the amount of the donation, different departments in the company must be asked to approve the donation; for donations of 10 thousand euros or above, approval must be obtained from the Management Board. The Group Sustainability Office, which is advised by the Compliance team, is responsible for the donation policy and its implementation.
Another important action of our corporate citizenship commitment is emergency and disaster relief. A disaster response team has been established to coordinate emergency and disaster relief efficiently and to implement aid quickly and effectively in the interests of NGOs. The disaster response team is valid for the entire ProSiebenSat. 1 Group and is made up of the following areas: Group Sustainability Office, Operations, Marketing, Media Law \& Media Sales, Communications, Labor Law, Seven.One Media, Tax, Group Controlling, Corporate Office. Additional areas can be activated if required. The donation policy applies to donations made as part of an emergency aid campaign. ESRS 2 MDR-P
As mentioned above, a key measure in the area of corporate citizenship is the support of voluntary initiatives and organizations through donations and sponsorings. In addition to monetary donations and donations in kind, donations also encompass gross media volume, which we give to social initiatives and NGOs on a heavily discounted or pro bono basis. Gross media volume refers to the advertising space on our channels (and platforms) valued according to list price before individual discounts. ProSiebenSat. 1 Group reaches many millions of people every day. With the reach of our gross media volume, we help NGOs and social initiatives to raise their profile and call for support and donations.
Donations in cash and in kind are possible throughout the Group in accordance with the Groupwide donation policy. Given that pro bono gross media volume can only be allocated in connection with available gross media volume, it can only be implemented for our core market of the DACH
region in which our channels are active. When awarding pro bono gross media volume, care should be taken to ensure that the associations, foundations, and social organizations or the content broadcast for them can demonstrate a connection to the selected market, e.g. Germany. This is intended to optimize the impact of the pro bono gross media volume both for the presence and potential fundraising appeals for the NGO and the relevance to the specific country's audience.
In addition to support through donations, we also promote volunteer work through the voluntary commitment of our employees in all three segments of the Group. There are longer-term as well as short-term or one-off projects, and this approach and range of projects is also planned for the future.
A central and long-term project is our commitment to and with startsocial association: As a founding member, ProSiebenSat. 1 Group has been supporting this initiative since the year 2001. startsocial promotes voluntary social involvement throughout Germany by, among other things, helping social initiatives address their challenges and goals during a four-month consultation phase together with two coaches from the business world. Under the patronage of the German Federal Chancellor, startsocial also awards prizes and consultancy grants to outstanding volunteer initiatives. In addition to support in the form of gross media volume from ProSiebenSat. 1 Group, our employees support the initiative every year on a voluntary basis as coaches, jury members, and on the advisory board.
Our employees are also involved in various charitable, local initiatives and in-house volunteer projects to promote climate and environmental protection as well as social projects. The Green Team, which was founded by employees in 2018, focuses on developing and implementing specific sustainable solutions with the goal of improving ProSiebenSat.1's ecological footprint and inspiring employees to take more personal responsibility. In collaboration with the Group Sustainability Office, the Green Team implemented various campaigns for employees as part of this year's Green Seven Week with the motto "Dress (for) less".
During the floods in southern Germany in the year 2024, employees volunteered to help with the cleanup efforts. To this end, the ProSiebenSat. 1 Executive Board has allowed up to two days of special leave for voluntary help. In addition, donations in kind were collected for the flood victims and distributed by employees. The Group and its employees also organize regular projects for charitable organizations, such as the annual support for the Christmas campaign run by the children's foundation "Die Arche" in Munich.
In the Entertainment segment, projects such as fundraising campaigns are often implemented in conjunction with productions. For example, "The Taste" has a long-standing partnership with Munich-based food bank "Münchner Tafel." For over ten years, this initiative has arranged donations of unused food from production departments to "Münchner Tafel." Volunteering projects were also implemented in the Commerce \& Ventures and Dating \& Video segments in the year 2024. For example, employees in the Commerce \& Ventures and Dating \& Video segments took part in various social days, where they spent a day supporting a volunteer initiative.
Another important action of our corporate citizenship commitment is emergency and disaster relief, as discussed regarding the disaster response team above. We combine our extensive reach and expertise in the media sector with the many years of experience of non-profit partners. ProSiebenSat. 1 provides charitable organizations with gross media volume at a discount or pro bono, up to a single-digit million euro amount in individual cases, so that they can provide important humanitarian emergency aid. When selecting partner organizations, it is crucial for us that they are highly trustworthy and can provide effective and politically neutral aid.
To commemorate last year's earthquakes in Turkey and Syria and their victims, for example, we supported the "Wachbeben" (Shakeup) campaign for Aktion Deutschland Hilft with pro bono gross media volume in the year 2024. In this way, Aktion Deutschland Hilft was able to draw attention to this important issue. The Group is also committed to providing humanitarian emergency aid in the context of the Middle East conflict. We supported UNICEF with pro bono gross media volume in the year 2024. ESRS 2 MDR-A
The actions and policies that exist in the Company for the material topic of corporate citizenship are not yet measured by KPIs or defined targets. However, a definition of corresponding targets and KPIs is being planned. ESRS 2 MDR-T, MDR-M
The personal data of customers, viewers, applicants, employees, business partners, and shareholders is of central importance for the business activities of ProSiebenSat. 1 Group. The careful handling of this data is a given for every ProSiebenSat. 1 Group company and a decisive competitive advantage that strengthens trust in the brands and products. At the same time, data is used to continuously improve products and services and adapt them to the needs of customers and viewers. This balance between data protection and data-driven product development is seen as one of the key challenges for the future.
Analyzing the personal data of viewers and users of digital services as well as e-commerce customers is crucial for ProSiebenSat. 1 in order to better understand their individual needs and thus be able to offer them even more tailored services and products. However, trust in compliance with data protection laws and regulations is the basis for the willingness to share personal data. These principles also apply to the data of our employees, who have a right to expect the fair and lawful processing of their data.
The focus here is on the following aspects:
ProSiebenSat. 1 Group's data protection guidelines define minimum requirements for the handling of personal data. They apply Group-wide for all business units and divisions, particularly in GDPRrelevant companies and especially in Germany. The data protection guidelines are mainly based on the General Data Protection Regulation (GDPR) and, where applicable, also on the German Federal Data Protection Act (Bundesdatenschutzgesetz - 'BDSG'), the Telecommunications Digital Services Data Protection Act (Telekommunikation-Digitale-Dienste-Datenschutz-Gesetz - 'TDDDG'), and the Act against Unfair Competition (Gesetz gegen den unlauteren Wettbewerb - 'UWG'). Legal and contractual requirements are complied with and are individually tailored to the respective subsidiary or business model.
The data protection guidelines are reviewed at least once a year to ensure that they are up to date. Compliance with the guidelines is checked by data protection assessments carried out by the Data Protection Office and by Internal Audit.
The guidelines are distributed and published as part of the Group-wide Compliance Management System (CMS). The Executive Board of ProSiebenSat. 1 Media SE is responsible for approving and implementing the guidelines within the Group. In the event of material changes, all responsible employees in ProSiebenSat. 1 Group companies are informed of this in regular calls and by e-mail in order to ensure Group-wide implementation of the updated data protection guidelines.
The topics covered by guidelines and work instructions include minimum data protection standards, data subject rights, documentation obligations, data protection impact assessments, data protection notices, storage and deletion guidelines, email marketing, incident management and requests for information from investigating authorities. ESRS 2 MDR-P
ProSiebenSat. 1 Group operates a risk-based data protection management system (DSMS) that is based on the legal requirements of the GDPR. The DSMS covers the development, implementation, execution, monitoring, review, maintenance and improvement of data protection within the Group. In addition, two central data protection functions with different responsibilities have been set up. The Data Protection \& IT-Law Team (DP\&ITL) and the Data Protection Office (DPO) support the individual business units in implementing the DSMS and ensure that data protection standards comply with legal requirements and are continuously optimized. Data protection is also part of the Group-wide CMS.
DP\&ITL provides advice on data protection issues to the entities of ProSiebenSat. 1 Group. This includes advising on the interpretation and application of data protection laws and regulations to their specific requests. DP\&ITL is also responsible for developing Group-wide data protection policies. These guidelines define the minimum standard for handling personal data and are regularly reviewed to ensure that they are up to date and adapted as necessary. Their communication and enforcement takes place within the framework of the CMS.
Data protection awareness within the Group is promoted by means of mandatory data protection e-learning, tone from the top communication as part of the CMS, and central assessments to analyze the level of data protection of individual entities.
Key processes of the DSMS include:
These processes are stored in the mandatory Group-wide business process management system with defined procedures and responsibilities.
The DPO carries out regular assessments to ensure compliance with and continuous improvement of the DSMS. In addition, the DPO is responsible for designing, creating, and updating training materials and conducting classroom training, internal Group communication like content and maintenance of intranet pages, providing samples for processing on behalf of a data controller, defining standard processes and standard controls for the internal control system (ICS) and tracking the implementation status, following up on data protection incidents and data breaches, and planning and conducting data protection assessments and recommendations for action.
The management of each ProSiebenSat. 1 Group company must ensure effective organizational and operational structures to ensure compliance with applicable laws and regulations as well as the Group's standards and policies relating to data protection.
In addition, the management of each entity must appoint an internal or external person who is responsible for assessing, deciding, and monitoring the documentation on compliance with applicable laws and regulations as well as the standards and policies of ProSiebenSat. 1 Group with regard to data protection in day-to-day business. If required by law, this is a data protection officer ("Unit Data Protection Officer" or "UDPO"). If the appointment of a Data Protection Officer is not required by local law, the management of a ProSiebenSat. 1 Group entity may, in consultation with the Data Protection Office, refrain from appointing a UDPO. Prerequisite is that the entity's data protection risk is demonstrably low or non-existent (risk-based approach). In these cases, however, at least one contact person for data protection issues ("Unit Data Protection Contact" or "UDPC") must be appointed by the management in consultation with the Data Protection Office. ESRS 2 MDR-A
The processes implemented within ProSiebenSat. 1 Group include a large number of actions to ensure compliance with data protection guidelines and the protection of personal data. This includes the regular legal analysis and updating of internal guidelines as well as regular assessments and audits to check the effectiveness of the implemented data protection controls. In addition, ProSiebenSat. 1 Group has a central incident management process and a central documentation tool. Regular training and awareness-raising actions ensure that all employees understand the relevance of data protection and actively implement the guidelines. In addition, there are Group-wide technical and organizational actions, which are derived from the policies of the Information Security Office and comply with the requirements of article 32 GDPR. The DPO also carries out regular assessments of our majority shareholdings. These are based on a risk-oriented approach and serve to ensure compliance with our data protection policies.
Appropriate agreements are concluded with suppliers to ensure compliance with data protection law requirements. At the start of the contract and, if necessary, during the term, their data protection and security concepts are reviewed with regard to the state of the art. Implementing the concept of data protection at all levels helps to minimize risks and strengthen the trust of customers and partners. ESRS 2 MDR-A
The following key metrics are collected: The number of data protection incidents that have occurred across the Group and the number of data protection incidents that must be reported to the competent supervisory authorities. A data protection incident is a breach of the protection of personal data. A personal data breach is a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data transmitted, stored, or otherwise processed.
Data protection incidents are reported by the respective controller via our central incident management system. The responsible employees of DPO, DPITL, and InfoSec are immediately informed of the report automatically by the system. The data protection incidents reported are then classified by the responsible DPO and DPITL employees according to the following levels of severity:
SX - report is not an incident (e.g. only one reported event or obvious false alarm)
S3 - low criticality
S2 - medium criticality, also cyber breach or IT security incident
S1 - high criticality, also cyber breach, emergency, or crisis
It may be necessary to involve other specialist departments, such as IT security, compliance or other Legal Affairs departments, to resolve the issue. Actions are derived to continually increase and ensure the level of data protection. If the reported data protection incident has resulted in a risk for the data subject, a report will also be made to the competent supervisory authority in accordance with article 33 GDPR.
In the sinancial year 2024, there were 40 internally reported data protection incidents, of which 13 had to be reported to the competent supervisory authorities. These incidents were processed and analyzed in accordance with our established process and appropriate improvement measures were introduced. The reported data protection incidents therefore serve to measure the effectiveness of the data protection actions.
At the same time, ProSiebenSat. 1 Group uses the actions and key metricss described to ensure that the data protection management system is continuously improved and meets the strict requirements of our Company and the legislation.
The strategic objectives have already been described in the section on strategic implementation. As in the area of information security, a measurable target in the context of incidents cannot be determined, as although the prevention of security incidents is a central goal, the number of reported cases is not automatically meaningful. It is desirable to keep the number of safety-related incidents that actually occur to a minimum. At the same time, however, it is important that incidents are actually reported and handled transparently. Therefore, it is not the explicit goal to register the lowest possible number of reported security incidents, but to ensure that the number of reported incidents corresponds to reality and that all incidents can therefore be dealt with adequately. ESRS 2 MDR-M, MDR-T
The appropriate security of business processes, IT, infrastructures and critical information is a strategic factor for ProSiebenSat. 1 Group's competitiveness and continued existence. Information and all components involved in processing must be protected according to their value. This includes IT, internal and external employees, partners, business processes, and communication systems. ProSiebenSat. 1 Group's goal is to protect its proprietary, confidential and privileged information, regardless of how it is processed or used. This also applies in particular to third-party data that we have been commissioned to process.
Processing as defined by the legal requirements of the General Data Protection Regulation ("GDPR") means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction.
Information security and data protection are in the business interests of ProSiebenSat. 1 Group. They are therefore justified as strategic goals from a business perspective. The objectives of information security and data protection are:
The main objective of information security is to protect the Company's assets in a way that is appropriate to the risk and resilient. This protection is to be achieved in the course of business activities by implementing technical, organizational, and personnel actions in line with the globally recognized ISO 27000 family of standards. An overview of the actions implemented in the year 2024 can be found in the "Actions related to Information Security" section.
The basic information security objectives must be realized. This includes the confidentiality, integrity and availability as well as the authenticity and resilience of our corporate assets.
As a Group-wide governance department, the Information Security Office ("InfoSec Office") operates a centralized Information Security Management System ("ISMS") based on the ISO 27001 standard. Such an ISMS includes the definition of rules and specifications for the processes for maintaining information security. These processes are used to develop, implement, execute, monitor, review, maintain, and improve information security. A risk-based approach is followed. This means that the introduction of processes and the implementation of actions are carried out and prioritized based on the identified risks and their assessment.
The InfoSec Office provides a framework of policies and processes, which are adhered to and, if necessary, expanded by the individual entities to implement an ISMS. The topics covered include incident and risk management and information security awareness. In addition, the InfoSec Office
performs controls to monitor the business units by requesting key figures and conducting audits and assessments. Penetration tests are coordinated in cooperation with the IT Security team of ProSiebenSat. 1 Tech \& Services GmbH ("ProSiebenSat. 1 Tech \& Services") for technical verification. These procedures are used to identify risks and initiate actions such as the elimination of vulnerabilities or the adaptation of processes in order to ensure the information security objectives are met. In addition to regular reviews, appropriate actions are derived from specific incidents relating to information security in order to facilitate the continuous improvement of the ISMS. ESRS 2 MDR-P
The Information Security Policies ("InfoSec Policies") define the basic principles and minimum requirements for handling information at ProSiebenSat. 1 Group and set out the relevant roles and responsibilities. They apply Group-wide for all business units and divisions, for all majority shareholdings and their employees. In addition, they apply, if applicable, to all internal and external service providers, business partners, and other third parties that collect, process or use company information of ProSiebenSat. 1 Group and that have committed to comply with the guidelines.
The Chief Information Security Officer ("CISO") is responsible for the information security strategy of ProSiebenSat. 1 Group and its implementation. This role is named in the Information Security Policy and approved by the Executive Board.
The InfoSec Policies are based on the ISO 27001 standard and are tailored to the subsidiaries and their business models. For example, within the Group there is one business unit with ISO 27001 certification and one with the TISAX label, which demonstrates compliance with the relevant information security specifications in the automotive industry. Responsibility for meeting information security requirements lies with the respective subsidiaries.
The policies are subject to regular reviews. Compliance with the guidelines is also monitored by the InfoSec Office and Internal Audit. Before publication, changes or adjustments are approved by the relevant stakeholders such as IT Security, Data Protection, Works Council, and IT Administration. The InfoSec policies are distributed in writing to all units via the Group-wide compliance process. These are also available on the intranet. The InfoSec Office also informs the respective contact persons in the entities about the new policies by e-mail.
The top level of the information security regulations is the manual and the information security policy. The Information Security Policy sets out the overarching requirements and principles for setting up a security organization in accordance with the international ISO 27000 family of standards. The managing directors and those responsible for information security in the respective business units can find the principles of information security organization here. This includes a description of their responsibilities as well as the processes and roles that must be implemented to ensure information security in their area of responsibility. In addition, the roles commissioned by the Executive Board of ProSiebenSat. 1 Media SE with Group-wide overall responsibility and their competencies are documented here.
The Information Security Manual is another overarching policy that describes how the ISO 27000 series of standards is implemented within the Group and which guidelines and minimum requirements must be complied with. In addition, it defines the responsibilities that the individual business units must assume and the processes that the InfoSec Office must provide and that the individual business units must implement. The management or the Compliance Officer of the business units must appoint a person for their area of responsibility to implement the information security requirements and nominate this person to the InfoSec Office. This person is responsible for information security projects, the establishment of processes and the implementation of applicable guidelines. They are also the interface to the InfoSec Office.
In addition to the overarching guidelines, there are five guidelines that regulate individual subject areas in more detail and specify technology-neutral standards for specific topics and target groups. The topics of information security in the workplace, incident management, security requirements for IT administration, security requirements for IT systems and applications, as well as confidentiality classification and handling of information are currently each covered by a separate policy. ESRS 2 MDR-P
In the year 2024, the following information security actions were implemented to continuously improve the Group-wide security level:
The InfoSec Office follows an assessment plan to check the implementation of InfoSec policies within the majority holdings. The central ISMS is reviewed every two years by an independent external body on a voluntary basis and actions for improvement are derived. In addition, the processes of the InfoSec Office are audited by Internal Audit.
In addition to the assessments already described which the InfoSec Office carries out among our majority stakeholders to promote conformity with the policies, the InfoSec Office regularly requests further information from all majority holdings in order to check the maturity levels of the ISMS.
An important key metric in the context of information security is the number of reported incidents. Particularly serious incidents with a severity level of two or higher must be escalated to the central incident process. A severity level of two or higher is achieved, among other things, if internal policies have been deliberately violated or if damage with an impact on budget or procedures is anticipated. The necessary parties, such as Data Protection, Compliance, Legal, IT Security, are involved after the report if necessary for resolution. Actions are derived, the cause is analyzed, and lessons are learned and applied in order to increase and maintain the security level in the long term.
In the year 2024, there were 15 incidents of severity level two or higher, 13 of which were data protection incidents with a reporting obligation.
The strategic objectives and the general information security objectives have already been presented in the section "Policies related toInformation Security".
There is no measurable goal in the context of incidents, as the prevention of security incidents is a central goal, but the number of reported cases is not automatically significant. It is desirable to
minimize the number of security incidents that actually occur. At the same time, however, it is important that incidents are actually reported and handled transparently. Therefore, it is not the explicit goal to register the lowest possible number of reported security incidents, but to ensure that the number of reported incidents corresponds to reality and that all incidents can therefore be dealt with adequately through the initiation of actions. ESRS 2 MDR-T, MDR-M
The Executive Board of ProSiebenSat. 1 Media SE is convinced that sustainable economic success in a competitive environment can only be achieved by ensuring that business practices comply with the applicable laws. Integrity and compliance are therefore of the utmost importance. Our aim is to minimize the risk of violations of legal and ethical standards. In this context, we have identified significant effects, risks and opportunities arising from our business activities and the structure of ProSiebenSat. 1 Group.
With our segments of Entertainment, Commerce \& Ventures and Dating \& Video, we are active in different markets and industries, each of which presents specific challenges. We generate revenues from different business models, ranging from advertising and content production to the marketing of digital platforms, e-commerce transactions and online dating platforms. This diversity harbors specific risks in the area of corruption and bribery, for example due to the complex structure of transactions or cooperation with a large number of business partners in different sectors and regions.
Violations of compliance requirements can have significant negative consequences, such as a negative impact on our market position, a loss of public confidence, and legal and financial consequences. Significant risks exist in particular in the potential regulatory or criminal liability of ProSiebenSat. 1 Group, its executives, or employees. Furthermore, a breach of legal or ethical standards can result in a significant loss of reputation and thus cause lasting damage to the trust of business partners, customers, suppliers, other third parties, and employees.
At the same time, we see the consistent promotion of integrity and compliance as a strategic chance to strengthen our market position in all our business areas. Transparent and ethical dealings with our business partners, customers, suppliers, other third parties, and stakeholders, especially in sensitive areas such as marketing, the management of complex platform models, or international supply chains, offer competitive advantages and promote trust in ProSiebenSat. 1 Group in the long term.
Our policies, processes, and corporate culture therefore aim to provide employees with guiding principles that enable them to act with integrity and in compliance with the rules at all times.
The Executive Board and Supervisory Board of ProSiebenSat. 1 Media SE play a key role in the development and implementation of business conduct policy. Together, the Executive Board and the Supervisory Board ensure that the business conduct policy is continuously adapted in order to guarantee the sustainable and responsible management of ProSiebenSat. 1 Group.
The Executive Board is responsible for the strategic direction and ensures that corporate policy complies with ethical, legal, and corporate standards. The members of the Executive Board have extensive expertise in the areas of corporate management, law, compliance, finance, and the media industry.
The Supervisory Board is significantly involved in monitoring and controlling the implementation of corporate policy and ensures that the Company's strategic direction is in line with ethical and legal
requirements. The members of the Supervisory Board also have in-depth knowledge in the areas of risk management, governance and compliance.
ProSiebenSat. 1 Group strives to promote a culture of integrity, transparency and responsibility through a holistic corporate policy. Our corporate culture is based on the consistent implementation of legal, ethical and internal company standards, which is supported by our CMS. The CMS aims to anchor integrity and compliant behavior within ProSiebenSat. 1 Group. In addition to the prevention of corruption, it also includes actions for the prevention of money laundering, adherence to sanctions and embargoes, as well as data protection. As a participant in the UN Global Compact, we are committed to actively countering all forms of corruption and align our anticorruption and anti-bribery actions with international anti-corruption standards.
A key component of our CMS is the promotion of a value-oriented corporate culture. We achieve this through clear communication measures, regular training and the continuous review of our guidelines and standards. In addition, we have established governance and compliance as central elements of our sustainability strategy in order to harmonize our long-term corporate goals with social responsibility and sustainable value creation.
Our Code of Conduct and our guidelines define the standards for behavior in business, legal and ethical matters and also regulate how employees can report misconduct at ProSiebenSat. 1 Group. They serve all members of the Executive Board, the management of the Group companies and the employees of ProSiebenSat. 1 Group as a binding orientation and regulatory framework for dealing with each other as well as with business partners, customers, suppliers and other third parties. The principles of the Code of Conduct are also made binding for our business partners via a separate Code of Conduct. The Codes of Conduct can be accessed centrally via the Company website.
ProSiebenSat. 1 Group has implemented a compliance training concept that includes both online and classroom training. The compliance online training course focuses on the Code of Conduct, preventing corruption, and the whistleblower system. It is mandatory for all employees (and management) and must be repeated at least every two years. As online training is only suitable to a limited extent for in-depth study of complex legal issues, face-to-face training is also offered. Among other things, the management of the German Group companies are trained in the compliance management system (CMS) as part of management seminars. In addition, classroom training courses are held on an ad hoc basis, e.g. as a measure resulting from an internal audit or following confirmed information.
ProSiebenSat. 1 Group has established comprehensive mechanisms to ensure the reporting, investigation, and handling of concerns in connection with unlawful behavior or violations of the Code of Conduct and internal policies. A central element is our whistleblower system, which is available to both internal and external stakeholders.
The whistleblower system serves as a central point of contact for reporting possible breaches of regulations. As a matter of principle, we accept all reports of possible violations of regulations and laws. The focus is particularly on corruption, discrimination and harassment, embezzlement, antitrust violations, insider trading, money laundering, tax evasion and accounting fraud. In
addition, our whistleblower system is open to all complaints related to human rights and environmental issues. Employees, business partners and their employees, customers, viewers and other third parties can report information and complaints at any time. Our whistleblower system thus considers international laws on whistleblower protection - for example, the EU Whistleblower Protection Directive, national implementation laws, and the LkSG.
In addition to the internal reporting channels, i.e. the possibility of submitting reports via managers, the Compliance department, Unit Compliance Officer, or HR, Legal Affairs, Corporate Security, and the Works Council, ProSiebenSat. 1 Group has set up an electronic whistleblower system that also allows anonymous reports.
The Compliance department coordinates the Group-wide whistleblower system. The Unit Compliance Officer, Internal Audit, HR, or Legal Affairs provide operational support in investigating cases. In individual cases, the Compliance department also commissions independent third parties, such as law firms or auditing companies, to conduct investigations. This can occur in particular when information concerns management or members of the Executive Board, or when issues are complex. Strict confidentiality and secrecy apply during an investigation. Access to information is restricted to those persons who absolutely need this information to process a case (need-to-know principle).
The investigation procedure is as follows:
PROCEDURE FOR INVESTIGATION RULE VIOLATIONS

We have implemented clear and transparent procedures for investigating reports, particularly in relation to potential violations of our company policy such as cases of corruption or discrimination and harassment. Cases are processed immediately and independently. This means that cases are processed without influence or conflicts of interest. The persons or bodies involved act neutrally, free from internal or external pressures, prejudices or personal interests that could influence the outcome of the investigation. To ensure independence, cases are handled by carefully selected personnel or external third parties. Before a case is processed, every potentially involved person is checked for conflicts of interest. If bias is suspected, the investigation is delegated to unbiased bodies.
Once a complaint or report has been received, an initial assessment is carried out to validate the suspicion. If reports are confirmed, root cause analyses are carried out to prevent similar incidents in the future.
Following the investigation of reports, particularly regarding violations related to corruption or discrimination and harassment, targeted measures are developed to prevent future incidents and increase the effectiveness of our prevention measures. The measures taken are documented and their effectiveness monitored. A central component of these measures is the regular review for current relevance of our policies and Codes of Conduct to ensure that they always comply with the latest legal and regulatory requirements. In addition, as described above in the 'Training and
Standards' section, online training courses are held for all employees to raise awareness of compliance and our corporate policy and culture, and to ensure adherence to our policies. The following applies in all cases: Violations of applicable law, the Code of Conduct or company guidelines will not be tolerated. ProSiebenSat. 1 Group sanctions proven misconduct. Among other things, this can also mean a reprimand, a written warning, or termination.
An effective whistleblower system is based on a culture of trust that gives our employees the feeling that they can speak openly about malpractices within the Company without fear of repercussions. Our goal is therefore to ensure that all ProSiebenSat. 1 Group employees who raise concerns or report suspicions in good faith are not disadvantaged in any way. This also applies if the concerns or suspicions prove to be unfounded. Attempts at intimidation or the misuse of reporting channels for untrue or defamatory information will not be tolerated.
This principle is described in the Group-wide work instructions for incident management and is also anchored in our Code of Conduct. Requirements for protection against retaliation are clearly formulated. Violations of the prohibition of discrimination are treated as a serious breach of the rules. Both the Code of Conduct and the work instructions for incident management are regularly reviewed and updated to ensure that they comply with best practice and guarantee the protection of our employees.
Regardless of the reporting channel chosen, the Compliance department informs the management regularly, and in any case on a quarterly basis, about all reports and their status. The management is informed immediately of any reports of serious suspicions. The Audit and Finance Committee is also informed of all reports and their status on a quarterly basis, regardless of the reporting channel chosen.
As part of our commitment to transparency and responsibility, we attach great importance to ensuring that all employees are informed about the whistleblower procedure. ProSiebenSat. 1 Group has implemented various communication measures to ensure that employees are aware of the whistleblower system and have confidence in its effectiveness. Employees are regularly informed about the whistleblower system via various communication channels such as intranet articles, information mailings, employee handbooks, or the quarterly Welcome Day as well as the compliance online training. In addition, all information on the whistleblower system is available on the central and local intranet platforms and on the Internet. ESRS 2 MDR-P, ESRS G1-1, G1-3
ProSiebenSat. 1 Group advocates a zero-tolerance policy toward active and passive corruption. This is enshrined both in our Code of Conduct and in the Code of Conduct for Business Partners. The Code of Conduct and the Code of Conduct for Business Partners are communicated clearly and transparently through various communication channels. All employees receive an introduction to the Code of Conduct at the beginning of their employment, both in written form as an appendix to their employment contract, and in training courses. The Code of Conduct for Business Partners is part of ProSiebenSat. 1 Group's General Terms and Conditions of Purchase. Both Codes of Conduct are published on the intranet and on the Company website to ensure broad accessibility.
Additional Group policies also regulate the prohibition of bribery and corruption, the handling of donations and sponsorship, as well as benefits in the form of gifts and invitations. In addition to the policies, a script on the topic of preventing corruption has been created to serve as an aid in everyday life.
The content of the guidelines is communicated using a standardized, Group-wide process to ensure that all relevant groups of people receive the information. The Compliance department
publishes the relevant policies on the intranet and ensures that subsidiaries that are not connected to the intranet also have access to these policies via alternative channels, e.g. via a shared SharePoint page.
Executives or - at holding company level - specialist departments are responsible for implementing the content in the business units. They inform the employees and departments concerned and ensure that the information is disseminated effectively. The management teams confirm the successful rollout and the complete distribution of information to the Compliance department via the shared SharePoint. To monitor the effectiveness of communication and compliance with policies, regular internal audits are carried out by the Internal Audit department and reviews for current relevance are performed by the Compliance department.
In the training program, ProSiebenSat. 1 Group pursues a holistic approach that ensures that all employees, regardless of their position or function, are trained equally with regard to corruption and bribery. Accordingly, ProSiebenSat. 1 Group considers all employees to be in functions-at-risk in the area of corruption and bribery. This approach ensures that all employees, regardless of their role in the Company, acquire the necessary knowledge and skills to recognize and avoid these risks.
As part of the compliance online training, all employees, including management, are provided with practical examples of how to avoid corruption, how to deal with gifts and invitations, and how to behave toward public officials.
Management of the German Group companies are also trained in preventing corruption as part of management seminars.
The Executive Board members of ProSiebenSat. 1 Media SE are exempt from conducting online training. After being appointed to the Executive Board by the Supervisory Board, they are given individual training on avoiding corruption, dealing with gifts and invitations and conduct towards public officials.
All training courses cover the basic principles of ProSiebenSat. 1 Group's zero-tolerance policy, specific instructions on relevant topics such as gifts, invitations and sponsorship, and the procedure to be followed in cases of suspicion. Employees are also familiarized with the content of the Code of Conduct and the specific anti-corruption guidelines. Particular focus is on raising awareness of typical corruption risks, recognizing warning signs, and correctly handling potential violations. The training content is designed to be practical and easy to understand, while also covering legal and company-specific requirements. All training courses contain practical examples and the online training provides quiz questions for self-assessment. The aim is to raise employees' awareness and at the same time provide them with practical tools to confidently master corruption-prone situations.
By the end of the financial year 2024, 85.4\% of employees ${ }^{24}$ have successfully completed the online training and thus hold a valid certificate. An online training is considered successfully completed when it has been fully completed. The certificate is valid for a maximum of two years. After the certificate expires, employees will be invited again to repeat the online training
In the period under review 2024, as in 2023, there were no confirmed indications of incidents relating to corruption and bribery following a thorough review of all reports received. ESRS G1-1, G13, G1-4
Respect for human rights and environmental issues and their protection along the supply chain is a central pillar of ProSiebenSat. 1 Group's actions. We are always aware of our social and ecological
24 The definition of the employee indicator in section 7.5.7.3 was used to calculate the participation rate.
responsibility, stand for respectful interaction with our business partners and promote sustainable business practices and processes.
As a Company, we expect our suppliers to commit to the protection of human rights and the environment, to share our beliefs and values, and to uphold our standards of social and environmental responsibility. Furthermore, they should develop and implement appropriate and effective processes to prevent, detect, and address potential risks and violations. These expectations and values are reflected in the Code of Conduct for Business Partners. This transparently formulates our standards and forms the basis of our business relationships.
ProSiebenSat. 1 Group is committed to the Code of Conduct for Business Partners. This is implemented by including the Code of Conduct in contracts with business partners and suppliers. The Code of Conduct is also part of ProSiebenSat. 1 Group's General Terms and Conditions of Purchase, which form the basis for orders placed with suppliers. ProSiebenSat. 1 is not aware of any violations of the Code of Conduct for Business Partners in the year 2024.
The LkSG has a significant influence on the further development and strengthening of actions to ensure compliance with human rights and environmental protection in ProSiebenSat.1's corporate value chain. Regulations and procedures have been introduced throughout the Company to proactively prevent potential incidents of relevance, recognize them, and act accordingly. These actions are consistently developed further and improved. This includes, for example, the contractual assurance of compliance with human rights and environmental protection. Furthermore, regular training courses are held for ProSiebenSat.1's purchasing organization to ensure compliance with human rights and environmental protection in procurement activities and in the selection of suppliers. In addition to the established complaints system for reporting potential violations in the areas of human rights and environmental protection, the processes implemented for regular and ad hoc risk analysis also serve to identify potential violations by direct suppliers.
No prioritized risks were identified as part of the continuous risk analysis at suppliers.
In cases where risks are identified with business partners, ProSiebenSat. 1 works with them to create an improvement plan. This is followed by regular communication to ensure the effective implementation of the plan. If business partners are found to be deliberately failing to implement the improvement plans or repeatedly neglecting them, ProSiebenSat. 1 reserves the right to terminate the business relationship with the business partner concerned.
Social and environmental aspects are taken into account when selecting suppliers and in supplier management, using a sustainability questionnaire as a basis for contractual assurances.
ProSiebenSat. 1 Group's supplier base is continuously reviewed for human rights and environmental risks. In the structured analysis process, publicly accessible, established indices (e.g. Global Rights Index, Global Slavery Index, Global Waste Index, Environmental Performance Index) for country and sector risks as well as materiality criteria are taken into account in order to identify potential supplier risks.
ProSiebenSat. 1 is committed to conducting procurement activities based on transparency and comparability. In particular, this includes fact-based supplier selection in a competitive environment, taking into account market conditions and market prices. For the payment of invoiced liabilities for goods and services, the payment terms contractually agreed with the respective business partner are applied. These payment terms are stored in IT systems for the business partners. Payments are made on this basis within the agreed deadlines. This procedure is applied uniformly to suppliers of all sizes.
In addition, ProSiebenSat. 1 has implemented a complaints management system that allows vulnerable suppliers in particular to submit easily accessible reports on any risks or violations, as described in section "Dealing with Possible Rule Violations" above. In case of knowledge or reports
of irregularities with regard to social and environmental requirements, audits and on-site visits to suppliers are carried out as possible actions. ESRS G1-2
In the materiality assessment, the topic of media regulation was identified as a material sustainability aspect. ProSiebenSat. 1 Group is actively involved in the media policy debate in order to counter the risks identified in this context, which may result from changes to media law regulations or their interpretation. ProSiebenSat. 1 Group's lobbying activities are aimed at creating a regulatory environment that both provides flexible opportunities for the Company's further development and reduces financial burdens. Participation in the regulatory discourse takes place both directly, for example through participation in discussion events such as the "Medientage München" congress, and indirectly through membership of the relevant associations. With regard to the latter, the most important of these is the industry association VAUNET - Verband Privater Medien e.V. V. ("VAUNET").
ProSiebenSat. 1 Group's lobbying activities in the year 2024 focused on two legislative proposals in Germany: The draft legislation to protect children from advertising for foods with a high sugar, fat, or salt content (Children's Food Advertising Act (Kinder-Lebensmittel-Werbegesetz - 'KLWC')) from the Federal Ministry of Food and Agriculture (BMEL) and the reform of the Film Funding Act (Filmförderungsgesetz - 'FFG'). The BMEL's proposed ban on advertising foods with a defined proportion of sugar, fat and salt (so-called HFSS foods) not only in the context of children's programs would have led to a significant decline in TV advertising revenues across the industry. From the ProSiebenSat. 1 Group's perspective, this proposal represents excessive regulation. In light of this, the Group's interests were represented via VAUNET in the form of statements and participation in hearings.
In the second case, the reformation of the FFG, the position of ProSiebenSat. 1 Group regarding, on the one hand, the positive standardization of tax breaks for productions in Germany in line with other EU member states ("tax incentives") was put forward. On the other hand, ProSiebenSat. 1 positioned itself against defined minimum shares of revenues that would have to be invested in inhouse productions ("investment obligations"). Due to the uniform importance of both topics across the industry, our positions were also primarily presented through our involvement in the relevant specialist committees of the industry association VAUNET, which participated in the political discourse with statements and participation in hearings, among other things. An overview of other dialog formats with representatives from politics and regulation can be found in the section:
Regulatory Affairs, External \& Governmental Relations is the responsibility of the Executive Board member and Chief Operating Officer of ProSiebenSat.1.
As a media company, political independence is of the utmost importance to us. Grants and donations to politicians, political parties, party-affiliated foundations, or political organizations are excluded and are not permitted at ProSiebenSat.1. As in the previous year, ProSiebenSat. 1 Group did not make any corresponding monetary or in-kind donations in the year 2024.
ProSiebenSat. 1 strives for transparency regarding its political activities and is registered in the EU Transparency Register (register no. 139785716776-18), the Lobby Register of the German Bundestag (R001443) and the Lobby Register of the Bavarian State Parliament (DEBYLTO0A4).
No member of the Supervisory Board or Executive Board of ProSiebenSat. 1 Media SE in the financial year 2024 held a comparable position in public administration or regulatory authorities in the two years prior to their appointment to the Executive Board or Supervisory Board. ESRS G1-5
| ESRS INDEX OF PROSIEBENSAT. 1 GROUP: ESRS 2 GENERAL INFORMATION / ESRS 2 IRO-2 | ||
|---|---|---|
| ESRS 2 | General Information | Section in the Sustainability Report |
| BP-1 | General basis for preparation of the sustainability statements | General Information: General Basis for Preparation of the Sustainability Statement |
| BP-2 | Disclosures in relation to specific circumstances | General Information: General Basis for Preparation of the Sustainability Statement |
| Disclosures stemming from other legislation or generally accepted sustainability reporting pronouncements | Further Sustainability Information | |
| GOV-1 | The role of the administrative, management and supervisory bodies | General Information: Organization and Management |
| GOV-2 | Information provided to and sustainability matters addressed by the undertaking's administrative, management and supervisory bodies | General Information: Organization and Management |
| GOV-3 | Integration of sustainability-related performance in incentive schemes | General Information: Organization and Management |
| GOV-4 | Statement on due diligence | Further Sustainability Information |
| GOV-5 | Risk management and internal controls over sustainability reporting | General Information: Organization and Management |
| SBM-1 | Strategy, business model and value chain | General Information: Sustainability Strategy |
| SBM-2 | Interests and views of stakeholders | General Information: Interests and Views of Stakeholders |
| SBM-3 | Material impacts, risks and opportunities and their interaction with strategy and business model | General Information: Sustainability Strategy, Double Materiality Analysis |
| IRO-1 | Description of the process to identify and assess material impacts, risks and opportunities | General Information: Double Materiality Analysis |
| IRO-2 | Disclosure Requirements in ESRS covered by the undertaking's sustainability statement | Further Sustainability Information |
ESRS INDEX OF PROSIEBENSAT. 1 GROUP: ESRS E1 CLIMATE CHANGE
| ESRS E1 | Climate Change | Section in the Sustainability Report |
|---|---|---|
| ESRS 2, GOV 3 | Integration of sustainability-related performance in incentive schemes | Environmental Information: Climate Change |
| E1-1 | Transition plan for climate change mitigation | Environmental Information: Climate Change |
| ESRS 2 SBM-3 | Material impacts, risks and opportunities and their interaction with strategy and business model | General Information: Sustainability Strategy, Double Materiality Analysis; Environmental Information: Climate Change |
| ESRS 2 IRO-1 | Description of the processes to identify and assess material climate-related impacts, risks and opportunities | General Information: Sustainability Strategy, Double Materiality Analysis; Environmental Information: Climate Change |
| E1-2 | Policies related to climate change mitigation and adaptation | General Information: Sustainability Strategy, Double Materiality Analysis; Environmental Information: Climate Change |
| E1-3 | Actions and resources in relation to climate change policies | Environmental Information: Climate Change |
| E1-4 | Targets related to climate change mitigation and adaptation | Environmental Information: Climate Change |
| E1-5 | Energy consumption and mix | Environmental Information: Climate Change |
| E1-6 | Gross Scopes 1, 2, 3 and Total CHG emissions | Environmental Information: Climate Change |
| E1-7 | CHG removals and CHG mitigation projects financed through carbon credits | Environmental Information: Climate Change |
| E1-B | Internal carbon pricing | Environmental Information: Climate Change |
| E1-9 | Anticipated financial effects from material physical and transition risks and potential climate-related opportunities | As part of the first-time reporting of the ESRS, we make use of the option to omit the disclosure requirements specified in ESRS 1 Appendix C that are relevant to us. |
| ESRS S1 | Own Workforce | Section in the Sustainability Report |
|---|---|---|
| ESRS 2 SBM-2 | Interests and views of stakeholders | General Information: Interest and Views of Stakeholders |
| ESRS 2 SBM-3 | Material impacts, risks and opportunities and their interaction with strategy and business model | General Information: Interest and Views of Stakeholders |
| S1-1 | Policies related to own workforce | Social Information: Own Workforce |
| S1-2 | Processes for engaging with own workforce and workers' representatives about impacts | Social Information: Own Workforce |
| S1-3 | Processes to remediate negative impacts and channels for own workforce to raise concerns | Social Information: Own Workforce |
| S1-4 | Taking action on material impacts on own workforce, and approaches to mitigating material risks and pursuing material opportunities related to own workforce, and effectiveness of those actions | Social Information: Own Workforce |
| S1-5 | Targets related to managing material negative impacts, advancing positive impacts, and managing material risks and opportunities | Social Information: Own Workforce |
| S1-6 | Characteristics of the undertaking's employees | Social Information: Own Workforce |
| S1-7 | Characteristics of non-employees in the undertaking's own workforce | As part of the first-time reporting of the ESRS, we make use of the option to omit the disclosure requirements specified in ESRS 1 Appendix C that are relevant to us. |
| S1-8 | Collective bargaining coverage and social dialogue | Social Information: Own Workforce |
| S1-9 | Diversity metrics | Social Information: Own Workforce |
| S1-10 | Adequate wages | Social Information: Own Workforce |
| S1-11 | Social protection | As part of the first-time reporting of the ESRS, we make use of the option to omit the disclosure requirements specified in ESRS 1 Appendix C that are relevant to us. |
| S1-12 | Persons with disabilities | As part of the first-time reporting of the ESRS, we make use of the option to omit the disclosure requirements specified in ESRS 1 Appendix C that are relevant to us. |
| S1-13 | Training and skills development metrics | Social Information: Own Workforce: Disclosures are limited to parameters for training (ESRS S1 paragraph B3 letter b); in addition, use is made of the option to omit the disclosure requirements specified in ESRS 1 Appendix C. |
| S1-14 | Health and Safety Metrics | Topic not material |
| S1-15 | Work-life balance metrics | As part of the first-time reporting of the ESRS, we make use of the option to omit the disclosure requirements specified in ESRS 1 Appendix C that are relevant to us. |
| S1-16 | Compensation metrics (pay gap and total compensation) | Social Information: Overview Key Employee Metrics |
| S1-17 | Incidents, complaints and severe human rights impacts | Social Information: Diversity and inclusion |
| ESRS S4 | Consumers and End-users | Section in the Sustainability Report |
|---|---|---|
| ESRS 2 SBM-2 | Interests and views of stakeholders | General Information: Interest and Views of Stakeholders |
| ESRS 2 SBM-3 | Material impacts, risks and opportunities and their interaction with strategy and business model | General Information: Sustainability Strategy Double Materiality Analysis; Social Information: Social Responsibility |
| S4-1 | Policies related to consumers and end-users | Social Information: Social Responsibility |
| S4-2 | Processes for engaging with consumers and end-users about impacts | Social Information: Social Responsibility |
| S4-3 | Processes to remediate negative impacts and channels for consumers and end-users to raise concerns | Social Information: Social Responsibility |
| S4-4 | Taking action on material impacts on consumers and end- users, and approaches to managing material risks and pursuing material opportunities related to consumers and end-users, and effectiveness of those actions | Social Information: Social Responsibility |
| S4-5 | Targets related to managing material negative impacts, advancing positive impacts, and managing material risks and opportunities | Social Information: Social Responsibility |
| ESRS G1 | Business Conduct | Section in the Sustainability Report |
|---|---|---|
| ESRS 2 GOV-1 | The role of the administrative, management and supervisory bodies | General Information: Sustainability Strategy |
| ESRS 2 IRO-1 | Description of the processes to identify and assess material impacts, risks and opportunities | General Information: Sustainability Strategy |
| G1-1 | Business conduct policies and corporate culture | Governance Information: Business Conduct |
| G1-2 | Management of relationships with suppliers | Governance Information: Business Conduct |
| G1-3 | Prevention and detection of corruption and bribery | Governance Information: Business Conduct |
| G1-4 | Incidents of corruption or bribery | Governance Information: Business Conduct |
| G1-5 | Political influence and lobbying activities | Governance Information: Business Conduct |
| G1-6 | Payment practices | Topic not material |
| ESRS 2 | Entity-Specific Topics: Corporate Citizenship, Data Protection, Information Security | Section in the Sustainability Report |
|---|---|---|
| ESRS 2 MDR-P | Policies adopted to manage material sustainability matters | Social Information: Corporate Citizenship (entity-specific topic); Data Protection (entity-specific topic); Information Security (entity-specific topic) |
| MDR-A | Actions and resources in relation to material sustainability matters | Social Information: Corporate Citizenship (entity-specific topic); Data Protection (entity-specific topic); Information Security (entity-specific topic) |
| MDR-M | Metrics in relation to material sustainability matters | Social Information: Corporate Citizenship (entity-specific topic); Data Protection (entity-specific topic); Information Security (entity-specific topic) |
| MDR-T | Tracking effectiveness of policies and actions through targets | Social Information: Corporate Citizenship (entity-specific topic); Data Protection (entity-specific topic); Information Security (entity-specific topic) |
| Disclosure Requirement |
Section in the Annual Report | |
|---|---|---|
| ESRS 2 GOV-2 | Information provided to and sustainability matters addressed by the undertaking/s administrative, management and supervisory bodies | Combined Management Report - Risk and Opportunity Report: Risk Report |
| ESRS 2 GOV-3 | Integration of sustainability-related performance in incentive schemes | Compensation Report - Compensation of the Executive Board: Structure and Components of Executive Board Compensation; Individual Compensation of the Executive Board for the Financial Year 2024: Variable Compensation - Detailed Disclosure on Target Achievement |
| ESRS 2 GOV-5 | Risk management and internal controls over sustainability reporting | Combined Management Report - Risk and Opportunity Report: Risk Report |
| ESRS 2 SBM-1 | Strategy, business model and value chain | Combined Management Report - Our Group: Basic Principles: Organization and Group Structure, Strategy and Management System |
| ESRS E1-4 | Targets related to climate change mitigation and adaptation | Compensation Report - Compensation of the Executive Board: Structure and Components of Executive Board Compensation; Individual Compensation of the Executive Board for the Financial Year 2024: Variable Compensation - Detailed Disclosure on Target Achievement |
| ESRS 51.MDR-A | Actions and resources in relation to material sustainability matters | Consolidated Financial Statements - Notes to Consolidated Financial Statements: Note 16 Other disclosures |
| ESRS 54-2 | Processes for engaging with consumers and end-users about impacts | Combined Management Report - Our Group: Basic Principles: Research and Innovation |
| ESRS 54-4 | Taking action on material impacts on consumers and end- users, and approaches to managing material risks and pursuing material opportunities related to consumers and end-users, and effectiveness of those actions | Compensation Report - Compensation of the Executive Board: Structure and Components of Executive Board Compensation; Individual Compensation of the Executive Board for the Financial Year 2024: Variable Compensation - Detailed Disclosure on Target Achievement |
| ESRS 54.MDR-T | Tracking effectiveness of policies and actions through targets | Combined Management Report - Our Group: Basic Principles: Strategy and Management System |
| Disclosure Requirement | Related datapoint |
SFDR reference ${ }^{1}$ |
Pillar 3 reference ${ }^{2}$ |
Benchmark Regulation ${ }^{1}$ reference |
EU Climate Law ${ }^{3}$ reference |
Section in the Sustainability Report |
|---|---|---|---|---|---|---|
| ESRS 2 GOV-1 Board's gender diversity |
Paragraph 21 (d) |
$\cdot$ | $\cdot$ | General information: Organization and Management | ||
| ESRS 2 GOV-1 Percentage of board members who are independent |
Paragraph 21 (e) |
$\cdot$ | General information: Organization and Management | |||
| ESRS 2 GOV-4 Statement on due diligence |
Paragraph 30 | $\cdot$ | Further sustainability information | |||
| ESRS 2 SBM-1 Involvement in activities related to fossil fuel activities |
Paragraph 40 (d) i |
$\cdot$ | $\cdot$ | $\cdot$ | not applicable | |
| ESRS 2 SBM-1 Involvement in activities related to chemical production |
Paragraph 40 (d) ii |
$\cdot$ | $\cdot$ | not applicable | ||
| ESRS 2 SBM-1 Involvement in activities related to controversial weapons |
Paragraph 40 (d) iii |
$\cdot$ | $\cdot$ | not applicable | ||
| ESRS 2 SBM-1 Involvement in activities related to cultivation and production of tobacco |
Paragraph 40 (d) iv |
$\cdot$ | not applicable | |||
| ESRS E1-1 Transition plan to reach climate neutrality by 2050 |
Paragraph 14 | $\cdot$ | Environmental information: Climate Change |
|||
| ESRS E1-1 Undertakings excluded from Paris-aligned Benchmarks |
Paragraph 16 (g) |
$\cdot$ | $\cdot$ | not applicable | ||
| ESRS E1-4 CHG emission reduction targets |
Paragraph 34 | $\cdot$ | $\cdot$ | $\cdot$ | Environmental information: Climate Change |
|
| ESRS E1-5 Energy consumption from fossil sources disaggregated by sources (only high climate impact sectors) |
Paragraph 38 | $\cdot$ | Environmental information: Climate Change |
|||
| ESRS E1-5 Energy consumption and mix |
Paragraph 37 | $\cdot$ | Environmental information: Climate Change |
|||
| ESRS E1-5 Energy intensity associated with activities in high climate impact sectors |
Paragraphs 40 to 43 |
$\cdot$ | Environmental information: Climate Change |
|||
| ESRS E1-6 Gross Scope 1, 2, 3 and Total CHG emissions |
Paragraph 44 | $\cdot$ | $\cdot$ | $\cdot$ | Environmental information: Climate Change |
|
| ESRS E1-6 Gross CHG emissions intensity |
Paragraphs 53 to 55 |
$\cdot$ | $\cdot$ | $\cdot$ | Environmental information: Climate Change |
|
| ESRS E1-7 CHG removals and carbon credits |
Paragraph 56 | $\cdot$ | Environmental information: Climate Change |
|||
| ESRS E1-9 Exposure of the benchmark portfolio to climate-related physical risks |
Paragraph 66 | $\cdot$ | Phase-In ${ }^{3}$ | |||
| ESRS E1-9 Disaggregation of monetary amounts by acute and chronic physical risk: Location of significant assets at material physical risk |
Paragraph 66 (e); (c) |
$\cdot$ | Phase-In ${ }^{3}$ | |||
| ESRS E1-9 Breakdown of the carrying value of its real estate assets by energy-efficiency classes |
Paragraph 67 (c) |
$\cdot$ | Phase-In ${ }^{3}$ | |||
| ESRS E1-9 Degree of exposure of the portfolio to climate-related opportunities |
Paragraph 69 | $\cdot$ | Phase-In ${ }^{3}$ | |||
| ESRS E2-4 Amount of each pollutant listed in Annex II of the EPRTR Regulation (European Pollutant Release and Transfer Register) emitted to air, water and soil |
Paragraph 28 | $\cdot$ | not material | |||
| ESRS E3-1 Water and marine resources |
Paragraph 9 | $\cdot$ | not material | |||
| ESRS E3-1 Dedicated policy |
Paragraph 13 | $\cdot$ | not material | |||
| ESRS E3-1 Sustainable oceans and seas |
Paragraph 14 | $\cdot$ | not material | |||
| ESRS E3-4 Total water recycled and reused |
Paragraph 28 (c) |
$\cdot$ | not material | |||
| ESRS E3-4 Total water consumption in m3 per net revenue on own operations |
Paragraph 29 | $\cdot$ | not material |
| Disclosure Requirement | Related datapoint |
SFDR reference ${ }^{1}$ | Pillar 3 reference ${ }^{2}$ | Benchmark Regulation ${ }^{3}$ reference | EU Climate Law ${ }^{4}$ reference | Section in the Sustainability Report |
|---|---|---|---|---|---|---|
| ESRS 2 - SBM-3 - E4 | Paragraph 16 (a) |
$\cdot$ | not material | |||
| ESRS 2 - SBM-3 - E4 | Paragraph 16 (b) |
$\cdot$ | not material | |||
| ESRS 2 - SBM-3 - E4 | Paragraph 16 (c) |
$\cdot$ | not material | |||
| ESRS E4-2 Sustainable land/agriculture practices or policies |
Paragraph 24 (b) |
$\cdot$ | not material | |||
| ESRS E4-2 Sustainable oceans/seas practices or policies |
Paragraph 24 (c) |
$\cdot$ | not material | |||
| ESRS E4-2 Policies to address deforestation |
Paragraph 24 (d) |
$\cdot$ | not material | |||
| ESRS E5-5 Non-recycled waste |
Paragraph 37 (d) |
$\cdot$ | not material | |||
| ESRS E5-5 Hazardous waste and radioactive waste |
Paragraph 39 | $\cdot$ | not material | |||
| ESRS 2 SBM3 - S1 Risk of incidents of forced labour |
Paragraph 14 (f) |
$\cdot$ | not applicable | |||
| ESRS 2 SBM3 - S1 Risk of incidents of child labour |
Paragraph 14 (g) |
$\cdot$ | not applicable | |||
| ESRS S1-1 Human rights policy commitments |
Paragraph 20 | $\cdot$ | General Information: Sustainability Strategy, Social Information: Own Workforce, Governance Information: Business Conduct | |||
| ESRS S1-1 Due diligence policies on issues addressed by the fundamental International Labor Organisation Conventions 1 to 8 |
Paragraph 21 | $\cdot$ | General Information: Sustainability Strategy, Social Information: Own Workforce | |||
| ESRS S1-1 processes and measures for preventing trafficking in human beings |
Paragraph 22 | $\cdot$ | General Information: Sustainability Strategy, Social Information: Own Workforce | |||
| ESRS S1-1 workplace accident prevention policy or management system |
Paragraph 23 | $\cdot$ | not material | |||
| ESRS S1-3 grievance/complaints handling mechanisms |
Paragraph 32 (c) |
$\cdot$ | Social Information: Own Workforce, Governance Information: Business Conduct | |||
| ESRS S1-14 Number of fatalities and number and rate of workrelated accidents |
Paragraph 88 (b) and (c) |
$\cdot$ | $\cdot$ | not material | ||
| ESRS S1-14 Number of days lost to injuries, accidents, fatalities or illness |
Paragraph 88 (e) |
$\cdot$ | not material | |||
| ESRS S1-16 Unadjusted gender pay gap |
Paragraph 97 (a) |
$\cdot$ | $\cdot$ | Social Information: Own Workforce | ||
| ESRS S1-16 Excessive CEO pay ratio |
Paragraph 97 (b) |
$\cdot$ | Social Information: Own Workforce | |||
| ESRS S1-17 Incidents of discrimination |
Paragraph 103 (a) |
$\cdot$ | Social Information: Own Workforce | |||
| ESRS S1-17 Non-respect of UNGPs on Business and Human Rights principles and OECD guidelines |
Paragraph 104 (a) |
$\cdot$ | $\cdot$ | Social Information: Own Workforce | ||
| ESRS 2 SBM3 - S2 Significant risk of child labour or forced labour in the value chaine |
Paragraph 11 (b) |
$\cdot$ | not material | |||
| ESRS S2-1 Human rights policy commitments |
Paragraph 17 | $\cdot$ | not material | |||
| ESRS S2-1 Policies related to value chain workers |
Paragraph 18 | $\cdot$ | not material | |||
| ESRS S2-1 Non-respect of UNGPs on Business and Human Rights principles and OECD guidelines |
Paragraph 19 | $\cdot$ | $\cdot$ | not material | ||
| ESRS S2-1 Due diligence policies on issues addressed by the |
Paragraph 19 | $\cdot$ | not material |
| Disclosure Requirement | Related datapoint |
SFDR reference ${ }^{1}$ |
Pillar 3 reference ${ }^{2}$ |
Benchmark Regulation ${ }^{3}$ reference |
EU Climate Law ${ }^{4}$ reference |
Section in the Sustainability Report |
|---|---|---|---|---|---|---|
| fundamental informational Labor Organisation Conventions 1 to 8 |
||||||
| ESRS S2-4 Human rights issues and incidents connected to its upstream and downstream value chain |
Paragraph 36 | $\cdot$ | not material | |||
| ESRS S3-1 Human rights policy commitments |
Paragraph 16 | $\cdot$ | not material | |||
| ESRS S3-1 non-respect of UNGPs on Business and Human Rights, ILO principles or and OECD guidelines |
Paragraph 17 | $\cdot$ | $\cdot$ | not material | ||
| ESRS S3-4 Human rights issues and incidents |
Paragraph 36 | $\cdot$ | not material | |||
| ESRS S4-1 Policies related to consumers and end-users |
Paragraph 16 | $\cdot$ | Social Information: Social Responsibility |
|||
| ESRS S4-1 Non-respect of UNGPs on Business and Human Rights and OECD guidelines |
Paragraph 17 | $\cdot$ | $\cdot$ | General Information: Sustainability Strategy, Social Information: Social Responsibility |
||
| ESRS S4-4 Human rights issues and incidents |
Paragraph 35 | $\cdot$ | not applicable | |||
| ESRS C1-1 United Nations Convention against Corruption |
Paragraph 10 (b) |
$\cdot$ | not applicable | |||
| ESRS C1-1 Protection of whistle-blowers |
Paragraph 10 (d) |
$\cdot$ | Governance Information: Business Conduct |
|||
| ESRS C1-4 Fines for violation of anti-corruption and anti-bribery laws |
Paragraph 24 (a) |
$\cdot$ | $\cdot$ | not applicable | ||
| ESRS C1-4 Standards of anti-corruption and anti-bribery |
Paragraph 24 (b) |
$\cdot$ | $\cdot$ | not applicable |
1 Regulation (EU) 2019/2088 of the European Parliament and of the Council of 27 November 2019 on sustainability-related disclosures in the financial services sector (Sustainable Finance Disclosures Regulation) (GU, 317, 9.12.2019, p. 1).
2 Regulation (EU) No 575/2013 of the European Parliament and of the Council of 26 June 2013 on prudential requirements for credit institutions and investment firms and amending Regulation (EU) No 648/2012 (Capital Requirements Regulation "CRR") (GU, 176, 27.6.2013, p. 1).
3 Regulation (EU) 2016/1011 of the European Parliament and of the Council of 8 June 2016 on indices used as benchmarks in financial instruments and financial contracts or to measure the performance of investment funds and amending Directives 2008/48/EC and 2014/17/EU and Regulation (EU) No 596/2014 (GU L 171, 29.6.2016, p. 1).
4 Regulation (EU) 2021/1119 of the European Parliament and of the Council of 30 June 2021 establishing the framework for achieving climate neutrality and amending Regulations (EC) No 401/2009 and (EU) 2018/1999 ('European Climate Law') (GU L 243, 9.7.2021, p. 1).
5 As a first-time ESRS reporter, we make use of the option to omit the disclosure requirements specified in ESRS 1 Appendix C that are relevant to us.
| Core elements of due diligence | Section in the Sustainability Report |
|---|---|
| a) Embedding due diligence in governance, strategy and business model | General Information: Sustainability Strategy, Organization and Management; Governance Information: Business Conduct |
| b) Engaging with affected stakeholders in all key steps of the due diligence | General Information: Sustainability Strategy |
| c) Identifying and assessing adverse impacts | General Information: Sustainability Strategy |
| d) Taking actions to address those adverse impacts | Environmental Information: Climate Change; Social Information: Own Workforce; Social Responsibility: Corporate Citizenship, Data Protection, Information Security; Governance Information: Business Conduct |
| e) Tracking the effectiveness of these efforts and communicating | Environmental Information: Climate Change; Social Information: Own Workforce; Social Responsibility: Corporate Citizenship, Data Protection, Information Security; Governance Information: Business Conduct |
Data collection is based on internal policies and follows the standards of the Greenhouse Gas (GHG) Protocol - Corporate Accounting and Reporting Standard $\Delta$ and, for indirect $\mathrm{CO}_{2}$ eq emissions (Scope 3), the Corporate Value Chain Accounting and Reporting Protocol of the World Resources Institute (WRI) and the World Business Council for Sustainable Development (WBCSD).
The ProSiebenSat. 1 Group follows the principle of operational control to determine the reporting boundaries. Operational control is given if either a majority shareholding of more than $50 \%$ exists or if the ProSiebenSat. 1 Group otherwise has full decision-making authority with regard to operations through contractual arrangements.
With regard to the inclusion period of companies, first-time consolidated (deconsolidated) companies are included in the data collection from the date (until the date) from which (until which) they are also included in the financial reporting
Associated sites over whose energy supply the Group has only limited control are also included in Scope 1, 2, and 3 (e.g. retail space in shopping malls, space in co-working spaces).
$\mathrm{CO}{2}$ eq emissions are generally calculated based on $\mathrm{CO}{2}$ equivalents, taking into account all greenhouse gases in accordance with the Kyoto Protocol on the basis of a greenhouse gas potential of 100 years. A distinction is made between three categories - known as "scopes" - for external reporting:
Scope 1 (direct $\mathrm{CO}_{2}$ eq emissions): Scope 1 emissions are those from operations that are directly owned or controlled by ProSiebenSat. 1 Group, including:
Scope 2 (indirect CO2eq emissions): Scope 2 emissions are those from the generation of energy purchased, including:
Scope 3 (emissions from upstream and downstream stages of the value chain): To ensure the most comprehensive and detailed breakdown of Scope 3 emissions possible, all relevant Scope 3 categories in which emissions generally occur are also considered material for the ProSiebenSat. 1 Group for the financial year 2024. Scope 3 emissions were therefore recognized for the Scope 3 emission categories listed below in accordance with the WRI/WBCSD Corporate Value Chain Accounting and Reporting Protocol:
CO2eq emissions are calculated using generally accepted emission factors published by recognized organizations.
The so-called "market-based" method is based on specific emission factors provided by the energy supplier.
For the so-called "location-based" method, generally accepted country-specific emission factors published by recognized organizations are used.
The specific definition of the individual scopes and the associated calculation methods and emission factors used are shown in detail in the following table.
| Category | Definition | Calculation methodology \& emission factors |
|---|---|---|
| Vehicle fleet | Fuels used in company vehicles | The fuel quantities used for the central vehicle fleet are provided by the service provider, while the data for additional company vehicles is collected by the site managers. The latest "UK Government Conversion Factors for Greenhouse Gas Reporting" are used to calculate the CO2qe emissions released by fuel volumes. |
| Emergency power supply | Fuels used on site for the emergency power supply | The fuel quantities taken from the invoices are used to calculate the CO2eq emissions released using the latest "UK Government Conversion Factors for Greenhouse Gas Reporting". |
| Stationary heat generation | Fuels that are used locally to heat buildings | The fuel bills and data are collected by landlords and site managers. The latest "UK Government Conversion Factors for Greenhouse Gas Reporting" are used to calculate the CO2eq emissions released by fuel volumes. |
| Refrigerant | Leakage of refrigerant gas from refrigeration systems | The quantity of refrigerant refilled in the financial year, as documented in the service reports of the refrigeration appliances, is multiplied by the latest UK Government Conversion Factors for Greenhouse Gas Reporting to calculate the CO2eq emissions released as a result. |
| Category | Definition | Calculation methodology \& emission factors |
|---|---|---|
| - Electricity (market-based) + | Electricity emissions using a supplier-specific emission factor (including energy used to charge the electric vehicle fleet) | The electricity bills and data are collected by the site managers and from the proofs of purchase of renewable energy from contractual instruments. The specific emission factors provided by the electricity supplier are used to calculate the CO2eq emissions released by electricity consumption. If no provider-specific emission factor is available, the country-specific residual mix factor of the Association of Issuing Bodies or the Green-e program (Center for Resource Solutions) is used. If the country-specific residual mix factor is not available, the general country-specific conversion factor is used. |
| Electricity (location-based) | Electricity emissions using a country-specific emission factor (including energy used to charge the electric vehicle fleet) | The electricity bills and data are collected by the site managers. The International Energy Agency's country-specific conversion factors from 2023 are used to calculate the CO2eq emissions released by electricity consumption. |
| - District heating and cooling, geothermal energy (market-based) + | Emissions from energy supplied from an external central location for heating/cooling buildings - supplier-specific emission factors are used | The involves and data for district heating, district cooling and geothermal energy are collected by the site managers. The specific emission factors provided by the energy provider are used to calculate the CO2eq emissions released by energy consumption. If no provider-specific emission factor is available, the location-based factor is used. |
| District heating, cooling and geothermal energy (location-based) | Emissions from energy supplied from an external central location for heating/cooling of buildings - emissions are calculated using a country-specific emission factor | Bills and data for district heating, district cooling and geothermal energy are collected from site managers and the latest country-specific UK Government Conversion Factors for Greenhouse Gas Reporting are applied to calculate the CO2eq emissions released by energy consumption. |
| Category | Definition | Calculation methodology \& emission factors |
|---|---|---|
| 1 Purchased goods and services | All upstream emissions of goods and services purchased or acquired by ProSiebenSat. 1 Group in the financial year and not otherwise included in categories 3.2-3.8 (cradle-to-gate, i.e. in connection with the extraction, production, and transportation of the goods and services) | The calculation is based on the Q1-Q3 finance data from 2024 and an extrapolation of Q4 2023. Depending on the available data quality, the difference in quarterly revenues is either mapped directly with the Q4 data or via a pro rata approximation. ProSiebenSat. 1 Group's total expenditure is adjusted for items in categories 3.2 - 3.8. The remaining expenditure per NACE code related to 'purchased goods and services' is multiplied by the "UK Government Conversion Factors kgCO2 per E spent, by SiC code 2021" to calculate the CO2eq emissions released. The emission factors have been adjusted to reflect inflation in the factors |
| 2 Capital goods | All upstream emissions of capital goods and services purchased or acquired by ProSiebenSat. 1 Group in the financial year (cradle-to-gate, i.e. in connection with the extraction, production, and transportation of the capital goods) | Where data is centrally available, the expenditure per NACE code related to "purchased capital goods and services" is multiplied by the inflation-adjusted "UK Government Conversion Factors kgCO2 per E spent, by SiC code 2021". Investments in program assets are also included here, in line with the accounting methodology. These are multiplied by the corresponding "UK Government Conversion Factor kgCO2 per E spent, by SiC code 2021" to calculate the CO2eq emissions released. The emission factors have been adjusted to reflect inflation in the factors. |
| All fuel- and energy-related activities are calculated based on the inputs in Scope 1 and 2 fuel and electricity consumption, including: a. Upstream emissions from purchased fuels (extraction, production and transportation of fuels consumed by ProSiebenSat. 1 Group) b. Upstream emissions from purchased electricity (extraction, production and transportation of fuels used in electricity generation, heating and cooling by ProSiebenSat. 1 Group) c. Transmission and distribution losses (energy consumed, i.e. lost, in a transmission and distribution system) |
||
| 3 Fuel- and energy-related activities not included in Scope 1 or Scope 2 | Extraction, production, and transportation of fuels and energy purchased or acquired by ProSiebenSat. 1 Group in the financial year that are not already accounted for in Scope 1 or Scope 2 | The "UK Government Conversion Factors for Greenhouse Gas Reporting and the International Energy Agency conversion factors" are used to calculate the CO2eq emissions released from the fuel and energy data for points a., b., and c. The conversion factors of the International Energy Agency are used for electricity emissions, the "UK Government Conversion Factors for Greenhouse Gas Reporting" for the year 2021 for other emission sources. ProSiebenSat. 1 Group does not sell energy to end consumers. |
| 4 Transportation and distribution | Transportation and distribution services purchased by ProSiebenSat. 1 Group in the financial year, including inbound logistics, outbound logistics (e.g., of products sold), and transportation and distribution between owned locations (in vehicles and facilities not owned or controlled by ProSiebenSat.1) | Category 3.4 is relevant for Flaconi, our online store for beauty products. Scope 1 and Scope 2 emissions of transportation and distribution providers that occur during use of vehicles and facilities are calculated based on weight and distance per shipment (internal fulfillment data). The "UK Government Conversion Factors for Greenhouse Gas Reporting" are used to calculate the CO2eq emissions released from the distance and weight data. The lifecycle emissions associated with manufacturing vehicles, facilities, or infrastructure are also taken into account. The emissions associated with the programs broadcast are considered purchased capital goods and are therefore recorded in Scope 3.2. |
| 5 Waste generated in operations | Disposal and treatment of waste generated in ProSiebenSat. 1 Groups operations in the financial year (in facilities not owned or controlled by ProSiebenSat. 1 Group) | Scope 1 and Scope 2 emissions of waste management suppliers that occur during disposal or recycling, including emissions from the transportation of waste, are reported here. The waste generated at the headquarters in Unterföhring and at Flaconi's logistics center is reported by the waste disposal service providers. For the other sites, the waste data is extrapolated based on the full-time equivalent (FTE). The "UK Government Conversion Factors for |
| Category | Definition | Calculation methodology \& emission factors |
|---|---|---|
| Greenhouse Gas Reporting ${ }^{9}$ are used to calculate the CO2eq emissions released from the weight data. | ||
| 6 Business travel | Transportation of employees for businessrelated activities in the period under review (in vehicles not owned or operated by ProSiebenSat. 1 Group) | The Scope 1 and Scope 2 emissions of transport service providers that occur during the use of vehicles are reported here. The life cycle emissions associated with the manufacture of vehicles or infrastructure are also included. In order to meet the requirements of the SBTi (consideration of emissions from the upstream chain in Scope 3.6), Scope 3.6 emissions are accounted for beyond the requirements of the GHG Protocol on the basis of a well-to-wheel approach (WTW). |
| Business travel data on emissions, distances or fuel consumption is provided by our major partners for air travel, rail travel and rental cars. The "UK Government Conversion Factors for Greenhouse Gas Reporting" are used to calculate the CO2eq emissions released from both volume-based and output-based data. | ||
| 7 Employee commuting | Transportation of employees between their homes and workplaces in the financial year (in vehicles not owned or operated by ProSiebenSat. 1 Group) | The Scope 1 and Scope 2 emissions resulting from commuting by car, bus, rail, air and other modes of transport (e.g. subway, cycling, walking) are reported here. The life cycle emissions associated with the production of vehicles or infrastructure are also included. In order to meet the requirements of the SBTi (consideration of emissions from the upstream chain in Scope 3.7), Scope 3.7 emissions are accounted for beyond the requirements of the GHG Protocol on the basis of a well-to-wheel approach (WTW). Emissions from employees working from home are also included. |
| The average distance traveled per mode of transport is calculated on the basis of an internal commuter survey. The "UK Government Conversion Factors for Greenhouse Gas Reporting" are used to calculate the CO2eq emissions released from the distances traveled. | ||
| 8 Rented or leased property, plant and equipment | Operation of assets leased by ProSiebenSat. 1 Group in the financial year and not included in Scope 1 and Scope 2 | ProSiebenSat. 1 Group includes all rented locations in Scope 1 and 2 emissions. |
| 9 Downstream transportation and distribution | Transportation and distribution of products sold by ProSiebenSat. 1 Group during the financial year between ProSiebenSat. 1 Group's operations and the end consumer (unless paid for by ProSiebenSat.1. | For the core business of ProSiebenSat. 1 Group, the downstream transportation and distribution emissions are considered to be associated with the broadcasting of programs. Since this process runs via the central purchasing system, it is categorized as a purchased service and recorded in category 3.1. As Flaconi pays all transportation and distribution costs for products sold and therefore reports them in category 3.4, category 3.9 is not relevant |
| 10 Processing of products sold | Processing of intermediate products sold in the financial year by downstream entities (e.g. manufacturers) | ProSiebenSat. 1 Group does not sell any intermediate products. |
| 11 Use of products sold | Waste disposal and treatment of end-of-life products sold by ProSiebenSat. 1 Group (in the financial year) | Scope 3.11 applies to Flaconi. The direct use emissions of products sold over their expected lifetime (i.e. the Scope 1 and Scope 2 emissions of end users who directly use energy-consuming products) are relevant for the electronic products sold. Sales figures per electronic product, electricity consumption per product, average useful life and product lifetime are used to calculate lifetime energy consumption. The emission factor of the German electricity mix of the IEA 2023 is used for the calculation of CO2eq emissions. |
| Indirect emissions are not accounted for in accordance with the GHG Protocol. | ||
| 12 End-of-life treatment of products sold | Waste disposal and treatment of end-of-life products sold by ProSiebenSat. 1 Group (in the financial year) | The programs broadcast have no emissions associated with their end of life. |
| Scope 3.12 applies to Flaconi, our online store for beauty products. The weights from the shipping data and on-site sales in stores are used to calculate the Scope 1 and Scope 2 emissions from waste management companies released during the disposal or recycling of products sold. The latest "UK Government Conversion Factors for Greenhouse Gas Reporting" are used to calculate the CO2eq emissions released from the shipping weight. | ||
| 13 Downstream leased assets | Operation of assets owned by ProSiebenSat. 1 Group (lessor) and leased to other entities during the financial year that are not included in Scope 1 and Scope 2 | ProSiebenSat. 1 Group does not sublet buildings to a significant extent. |
| Operation of franchises in the financial year, not included in Scope 1 and Scope 2 -reported by franchisor | ProSiebenSat. 1 Group has no franchises. | |
| 14 Franchises | The Scope 1 \& 2 emissions of the investments over which ProSiebenSat. 1 Group has no operational control (ownership share $\leq 50 \%$ ) are included here. These include companies over whose business policies ProSiebenSat. 1 Group can exercise significant influence without exercising control ("associated companies") or which are jointly controlled with other investors ("joint ventures") and which are accounted for using the equity method. Other significant minority interests acquired as part of the media-for-equity business are also included. The revenues per entity from the financial reporting/minority interest reporting are used to calculate the emissions. In proportion to ProSiebenSat. 1 Group 's share in the entity, revenues are converted into emissions using the EXOBASE 3 Regional Environmentally Extended InputOutput Emission Factors. The CDP sector report is also used to obtain the share of Scope 1 \& 2 emissions in total emissions. |
If, in the course of optimizing the quality of the carbon footprint, new findings emerge that would result in a change of more than $10 \%$ in relation to the total reported Scope 1 to Scope 3 carbon footprint of the respective comparison year, the respective effect is also corrected in the comparison data.
The calculation of Scope 1 and 2 emissions is generally based on measured activity data or consumption values from invoices. Coverage with primary data amounted to $97 \%$ in the financial year 2024 (previous year: 97\%), 91\%of which was from the year 2024, 6\% from previous years.
If measured activity data for individual sites is not available by the end of the year or is of insufficient quality, it is determined approximately using one of the following methods: Use of the latest available data, approximation based on comparable data in the same building, extrapolation with the Group average per unit area based on all locations with sufficient quality of activity data. $\Delta$
ProSiebenSat. 1 Group generally collects its key employee metrics for all entities in the scope of consolidation. The only exceptions to this are the international production companies of Seven.One Studios, as these are subject to strong fluctuations in the number of employees during the year due to their business model. For these entities, only the full-time equivalents (FTEs) are collected, where they represent approximately 2\% of ProSiebenSat. 1 Group's FTEs.
In order to be able to report the key metrics for the entire Group, estimates are used to calculate the HR key metrics and the participation rate in compliance online training for the international production companies. For this purpose, the respective key metrics are taken from the peer group of German production companies, transferred to the international production companies and then included in ProSiebenSat. 1 Group's total metrics in proportion to the FTE metrics.
ProSiebenSat. 1 Group uses an existing definition of senior management to determine the top management level. This includes the two highest management levels (ML) and therefore all members of top management and senior management.
To measure employee retention, ProSiebenSat. 1 Group uses a definition of employee turnover that differs from ESRS S1-6. While ESRS takes all types of departure into account, our own definition only includes departures due to termination or cancellation of the employment contract. This enables us to better measure employee satisfaction and thus the effectiveness of our retention measures. The turnover trend is analyzed on a quarterly basis.
OVERALL ASSESSMENT FROM THE MANAGEMENT'S VIEW: RISK AND OPPORTUNITY SITUATION
We assess our opportunity situation as unchanged: It dependents largely on further macroeconomic developments, which harbor both opportunities and risks, especially for us as an early-cyclical company. Economic forecasts are inherently subject to uncertainty and visibility is limited. This applies not least to private consumption, which is particularly relevant for our core business.
Advancing digitalization offers growth opportunities for ProSiebenSat. 1 Group. Media usage, for example, is becoming increasingly diverse, while video is being consumed independently of time, place, and device - and the ability to address specific target groups with advertising is becoming increasingly flexible. To play an active role in shaping this digital transformation, we consistently focus on our entertainment activities and initiate the necessary changes here. At the center of our strategy is our streaming platform Joyn, which we are linking with all our brands and linear channels.
At the same time, our environment harbors risks. Therefore, the identification and management of potential opportunities is just as important for our company as the recognition and controlling of potential risks. As of the end of the financial year, we estimate that there are no identifiable risks that could have a material adverse effect on our business performance. However, the Group's overall risk in 2024 increased compared to the previous year.
ProSiebenSat. 1 Group has an integrated risk management system that covers all areas of the Group - from products and processes to departments and majority shareholdings. The aim is to identify and manage potential risks that could have a negative impact on ProSiebenSat. 1 Group's business performance at an early stage. In addition to a structured process, the fundamental requirements for handling risks safely throughout the Group include clear decision-making structures, standardized guidelines, and a methodical approach by the responsible bodies. The processes and organizational structures are designed in such a way that ProSiebenSat. 1 Group can react flexibly to new challenges - as shown below:
Risk is defined in this report as a potential future development or event that could significantly influence our business situation and result in a negative deviation from targets or forecasts. The risk factors that we have already taken into account in our financial planning or in the Consolidated Financial Statements as of December 31, 2024, therefore do not come under this definition and are consequently not explained in this Risk Report.
As part of risk-oriented audit planning by the Internal Audit department, risk management is subject to process-independent monitoring and audits at regular intervals. The results are reported directly to the CFO and then discussed in the entire Executive Board and presented to the Audit and Finance Committee of the Supervisory Board for its information. The basis for this review is the risk management framework guideline. This guideline summarizes company-specific principles and reflects the internationally recognized standard for enterprise risk management and internal control systems of COSO (Committee of Sponsoring Organizations of the Treadway Commission, "COSO").

As part of the comprehensive approach of Governance, Risk \& Compliance 2.0 ("GRC 2.0"), ProSiebenSat. 1 Group integrates the relevant risks from the three governance functions - risk management, compliance, and internal control system - into an overall risk management process. This approach enables a comprehensive view of business risks and challenges, forming the basis for effective and efficient risk management. << ESRS 2 GOV-2, GOV-5
ProSiebenSat. 1 Group's risk management process is divided into five steps aimed at identifying and managing potential risks at an early stage:
RISK MANAGEMENT PROCESS

Risk identification: ProSiebenSat. 1 Group identifies potential risks by means of a systematic analysis of the business activities and the business environment. The decentralized risk managers are responsible for this. They use, among other things, early warning indicators defined for relevant circumstances and key figures. For example, the development of audience market shares is an important early warning indicator in the Entertainment segment.
Planning and Management
As part of a continuous process, all relevant risks are systematically recorded using a bottom-up and top-down approach and then assessed.
2. Risk assessment: The relevant consolidated risks are assessed based on a matrix in which both the likelihood of their occurrence and the potential impact are categorized into five levels. The visual presentation of this matrix can be found in the following section "Development of risks". Using the matrix presentation, potential risks are classified as "high," "medium," or "low" depending on their relative significance. In addition to classification, risk assessment also includes analyzing causes and interactions. Measures to minimize risks are included in the assessment (net assessment). In order to obtain the most precise view of the risk situation possible, however, opportunities are not taken into account.
+ Opportunity Report
3. Risk management: Using appropriate measures, ProSiebenSat. 1 Group can reduce the likelihood of occurrence of potential losses and limit or reduce possible damage. Adequate countermeasures are therefore taken as part of risk management as soon as an indicator exceeds the defined tolerance limit for risk-bearing capacity.
4. Risk monitoring: The aim of risk monitoring is to monitor changes and review the effectiveness of the risk management measures taken. Monitoring also includes documentation, which ensures that all hierarchy levels relevant to decision-making are informed about the current status of risk management measures.
5. Risk reporting: Reports are submitted to the Executive Board and the Audit and Finance Committee of the Supervisory Board on a quarterly basis and as required. In addition to the overall risk situation, they contain statements on risk-bearing capacity. External reporting on the Group's risk situation presents all relevant risks in aggregated form. Transparent and regular risk reporting ensures that all relevant decision-makers are informed about the risk situation and can take appropriate measures.
In order to meet the growing requirements for sustainable corporate governance, ProSiebenSat. 1 Group has added a sustainability dimension ("ESG") to its risk management. The aim is to systematically identify and assess potential risks relating to ESG issues that arise from or influence the Group's business activities and business environment. We take into account both internal risks and risks throughout our supply chains, particularly with regard to the German Supply Chain Due Diligence Act ("LkSG").
We assess ESG risks both from an inside-out perspective, i.e. the impact of our activities on the environment and stakeholders, and from an outside-in perspective, which focuses on the impact of external ESG factors on ProSiebenSat. 1 Group. Accordingly, the assessment parameters impact and probability of occurrence are also used for inside-out risks. While the outside-in perspective can be illustrated using both quantitative and qualitative assessments, which are always related to the key financial figures of the operational business unit, the inside-out perspective can only be illustrated using qualitative assessments without a financial reference. The effects of inside-out risks are assessed taking into account the qualitative criteria of extent, scope and reversibility of the risk. The probability of occurrence is determined using the same methodology as for outside-in risks. << ESRS 2 GOV-2, GOV-5
In this Annual Report, only risks with a potentially significant or material impact and which are also classified as having at least an unlikely probability of occurrence are illustrated for the outside-in perspective. Risks with a potentially very low, low, or moderate impact are not reported here. If, however, a risk with an overall high or medium assessment changes to a risk with an overall low assessment or a moderate impact at most, this risk would not be described in detail - with the exception of the change compared with the risk situation itself published in the Annual Report 2023. For a better understanding of the risk classifications, we refer to the risk matrix in the "Overview of the Overall Risk Situation" section.
» SUPPLEMENTARY NOTES ON RISK REPORTING << / ESRS 2 GOV-5
Individual risks are registered over a period of $\mathbf{4 8}$ months as part of the quarterly evaluation process and then aggregated in order to obtain a comprehensive picture of the overall risk situation. These aggregated risks are then assigned to overarching risk areas. The basis for external reporting is a time horizon of 12 months.
When assessing the overall risk situation, ProSiebenSat. 1 Group weights the risks according to their significance for the Group. The assessment of the overall risk situation is therefore the result of a consolidated view of the main risk categories of the Group and its three segments Entertainment, Commerce \& Ventures and Dating \& Video. ProSiebenSat. 1 Group divides the risks at segment and Group level into the following categories: - Operating risks: Risks resulting from internal processes, system errors or external events. - Financial risks: Risks that arise in the financial sector and can therefore have a direct impact on the Consolidated Income Statement. - Compliance risks: Risks that arise from non-compliance with internal guidelines, external regulations, and regulatory developments. - Strategic risks: Risks that jeopardize the achievement of corporate goals. In principle, ESG risks are illustrated using both the outside-in and inside-out perspective in the existing four categories.
We monitor all risks covered by the risk management process continuously and systematically. We are currently not aware of any additional risks that could affect our business activities, or we do not consider them relevant in the context of this report. Risks with an overall risk assessment of low are not reported in this risk report. In order to examine whether there is a threat to the continued existence of the Group as a going concern, we regularly examine the risk-bearing capacity by comparing the overall risk situation with the Group's liquidity.
$\rightarrow$ Group Financial Position and Liquidity
In our evaluation, there are currently no risks that, either individually or in combination with other risks, could have a material or lasting adverse effect on earnings, financial position, and performance. Even though ProSiebenSat. 1 Group's overall risk situation has increased compared to the previous year 2023, the identified risks pose no threat to the Group as a going concern, even looking into the future. The key factors influencing this development are presented below; the following chart also provides an overview of the relevant risks as of December 31, 2024:
| Category | Risk | Change as of December 31, 2023 over the previous year | Possible Impact |
Probability | Overall Risk | |
|---|---|---|---|---|---|---|
| Group | Operating risks | Risks from the economic and geopolitical environment | Unchanged | Very high | Possible | High |
| Impairment risks | Decreased | High | Unlikely | Medium | ||
| Compliance risks | Compliance risks | Unchanged | Very high | Possible | High | |
| General sector risks | Unchanged | Very high | Unlikely | Medium | ||
| Segment Entertainment | Operating risks | Sales risks | Unchanged | Very high | Possible | High |
| Content risks | Increased | High | Unlikely | Medium | ||
| Segment Commerce \& Ventures |
Operating risks | General sector risks | Unchanged | High | Unlikely | Medium |
| Sales risks | Decreased | Medium | Unlikely | Low | ||
| Segment Dating \& Video | Operating risks | General sector risks | Increased | Very high | Possible | High |

Graph is not drawn to scale.
Risks from the economic and geopolitical environment: Advertising expenditures are corporate investments and are therefore directly linked to general economic development. Developments in our core market of Germany have shown that private consumption in particular correlates closely with investments in advertising and especially with investments in TV advertising. Unfavorable macroeconomic developments therefore pose a risk to our business, which is why we continuously monitor key economic indicators and adjust our business expectations accordingly.
Economic forecasts naturally entail uncertainties, but visibility is currently particularly limited. The geopolitical situation and the numerous global crises over the last few years - from the COVID-19 pandemic to the war in Ukraine and the escalation in the Middle East - are having a lasting impact on the global economy and leading to high volatility. Domestic political developments in the USA and Germany also harbor uncertainty factors. It is now clear that, following a decline in 2023, the German economy did not grow in 2024 either. In 2025, the economic situation will remain challenging and upward momentum will be limited.
+ Development of Economy and Advertising Market + Future Business and Industry Environment
In view of this, we continue to categorize risks from the economic and geopolitical environment as high compared to the end of the previous year. We still see the probability of occurrence as possible and the potential impact as very high.
Impairment risks: The macroeconomic environment continued to pose challenges for the ProSiebenSat. 1 Group in 2024. The Dating \& Video segment, in particular, faced growing challenges. The market situation deteriorated significantly, and the user behaviour of the relevant target groups changed. Against this backdrop, an impairment loss on goodwill and intangible assets totalling EUR 386 million was recognised in the fourth quarter of 2024.
The Group monitores and analyzes the valuation parameters in the context of the risks from the economic and geopolitical environment very closely at the level of the cash-generating units in all segments. In addition, the Group monitors the economic development of all cash-generating units as well as potential future risks and their impact on planning. Indicators of impairment are analyzed on a quarterly basis and an impairment test is carried out if necessary. Intangible assets with indefinite useful lives are also subject to an impairment test at least once a year. Against this background, we see an overall medium risk (previously: high) in relation to potential impairments. The potential impact would be high (previously: very high), with a now unlikely probability of occurrence (previously: possible).
Overall, we consider compliance risks to be unchanged: Despite various measures to ensure compliance we continue to classify these risks as high, with a possible probability of occurrence a potentially significant impact. Compliance risks include risks arising from the violation of internal and external regulations. In addition, regulatory changes, legal disputes, and judicial and official proceedings as well as investigations into allegations such as corruption, antitrust violations, and other breaches of the law are also taken into account. These risks can lead to legal sanctions, reputational damage and financial losses.
In order to be able to respond appropriately to regulatory changes relevant to ProSiebenSat. 1 Group, we continuously monitor legal and regulatory developments. The relevant compliance risks currently focus on the following topics:
on the other hand, a culture of integrity is to be promoted. It proposes a directive that sets minimum standards for the definition and sanctioning of corruption offenses as well as preventive measures and more effective investigations. Companies could face fines of up to $5 \%$ of their global turnover, which would represent a considerable tightening of national regulations. The directive also establishes legal certainty by providing a legal basis for the mitigating factors of preventive measures and cooperative behavior, whereby the requirements for cooperation regarding clarification appear more generous than in the German draft of the Corporate Sanctions Act. It remains to be seen whether the German legislator will reform Section 30 Act on Regulatory Offenses (OWiG) or make a new attempt at establishing a corporate sanctions act. For ProSiebenSat. 1 Group, however, it can already be deduced that the directive will pose challenges, particularly with regard to the adaptation of internal compliance structures, in that internal control mechanisms, training programs and other preventive measures will have to be adapted to the new requirements. The potential penalties of up to $5 \%$ of global revenues also represent a financial risk that is amplified by ProSiebenSat. 1 Group's international business activities.
this package, the EU is pursuing the goal of harmonizing regulations to combat money laundering and terrorism. As a result, ProSiebenSat. 1 Group faces challenges such as adapting to expanded compliance structures, increased due diligence obligations, stricter documentation requirements and the integration of new technologies. The new regulation on the identification of economic beneficiaries will be particularly challenging for companies, as it requires a reassessment, especially in the case of previous indirect control in group structures.
The compliance risks relevant to ProSiebenSat. 1 Group arise primarily from the legal areas covered by our compliance management system (CMS). These are currently the areas of anticorruption, data protection, sanctions and embargoes as well as money laundering.
In addition, other compliance risks, such as those arising from labor law or consumer and user protection law, are also recorded in the Compliance Risks category and are treated accordingly with risk management measures.
In addition, the ongoing digitalization requires the monitoring of further regulatory developments that are important for ProSiebenSat. 1 Group - but are not directly covered by the CMS. The following legal developments are currently top priorities:
sanctions. For "very large online platforms," the regulations of the DSA took effect on a staggered basis in 2023, while for all other providers of intermediary services they took effect as of February 17, 2024. At national level, the requirements of the DSA are enforced by the "Digital Services Law" (DDG). For the first time, the DDG also provides for sanctions for violations of the EU Regulation Promoting Fairness and Transparency for Business Users of Online Intermediation Services, which has applied since July 2020 and is primarily relevant for the Commerce \& Ventures segment. The DSA affects the Group to varying degrees in all segments. Depending on their classification in the various categories of intermediary services, ProSiebenSat. 1 Group's business models within the scope of application are subject to different due diligence obligations, the implementation of which is being monitored in light of further legal developments.
The reform of copyright contract law is also relevant in light of digital developments. The new legal regulations, in particular the reporting obligation for contractual partners of authors and ancillary rights holders - usually the producer - which have been in force since June 2022, contain undefined legal terms and some other, still unclear formulations, with regard to which more legal certainty can only be achieved through case law and industry practice in the coming years. The effects on ProSiebenSat. 1 Group are therefore not yet finally foreseeable.
Artificial intelligence (AI): For the regulation of AI, the Artificial Intelligence (AI) Act was adopted at European Level in December 2023, creating a regulatory and legal framework for offering and using all kinds of AI in the EU. The AI Act came into force on August 1, 2024. The regulations contained in the AI Act must be implemented by companies within a period of six months to two years after coming into force. The use of AI is supremely relevant for ProSiebenSat. 1 Group companies, because it can optimize existing processes and offer new opportunities, such as in the creation of content. The AI Act is therefore also relevant for ProSiebenSat. 1 Group, particularly with regard to transparency obligations for AI-generated image, sound, and video content and the provision of necessary AI skills training for employees.
As legal developments are not static, compliance relevance analysis should be carried out at regular intervals. An update was introduced during the reporting period and will be finalized in 2025. The aim of the analysis is to determine whether the compliance objectives of our CMS continue to correspond to the actual risk profile of ProSiebenSat. 1 Group or whether an adjustment is necessary. The relevant compliance risks will then be assessed.
Legal disputes and court and official proceedings: ProSiebenSat. 1 Group is currently facing various legal disputes and proceedings, and may continue to do so in the future, which could have significant implications. These include compensation payments, fines, penalties, sanctions, court orders for future conduct, profit disgorgement and other legal and regulatory restrictions. There is also a risk of negative media coverage. Details of relevant legal disputes can be found in the Notes to Consolidated Financial Statements under Additional Notes.
General sector risks (incl. media usage behavior and reach development): Television is the most important mass medium - this applies both in terms of reach and media usage time. Nevertheless, media usage behavior in Germany has changed significantly in recent years, driven in particular by advancing digitalization. For a long time now, TV content, for example, has been consumed not only live on TV sets, but also on-demand via apps and on mobile devices such as laptops or smartphones. In addition, there are new forms of media use such as podcasts.
In 2024 - after the peak during the Covid-19 pandemic - the use of all media types returned to its original level. At just under 260 minutes per day, the included video usage is at the pre-pandemic level of 2019 and is also stable in the long term. However, there is a shift in the intermedia comparison: While traditional linear TV usage is declining, digital offerings are becoming increasingly important. This is particularly true of advertising-financed offerings, with the usage time of online videos in particular growing very dynamically.
The changes in media use have a direct impact on the advertising industry. According to the current forecast by the German Advertising Federation (Zentralverband der deutschen Werbewirtschaft - 'ZAW'), the total volume of the total advertising market is likely to have grown over the year. The driving force here is the disproportionate growth of digital advertising. Conversely, we see that advertising customers are investing less in linear TV.
In addition to the structural risks described above, technological developments are presenting the industry with new challenges. Stricter requirements for data collection and data processing as well as the increasing use of ad blockers make effective targeting of advertising more difficult. In addition, there are macroeconomic uncertainties, with private consumption in particular correlating very closely with investments in advertising.
We consider the general industry risks to be unchanged compared to the end of the previous year and classify this fact as a medium risk for the Entertainment segment overall. The probability of occurrence is still considered unlikely, although the potential financial impact would be significant. Our challenge is to translate the changes in the industry into growth and to strengthen our reach across different platforms. It is particularly important to respond to demographic change and to adequately address viewer segments such as the younger population groups. We have aligned our Entertainment portfolio with this and placed Joyn at the center of our strategy as an ad-financed streaming platform. In 2024, we implemented further measures to closely interlink our linear and digital offerings and offer our content across platforms. This also includes new media offerings such as podcasts as a supplement to video content in order to serve new media usage interests. At the same time, we are focusing on new technologies in the AdTech area in order to make our offers attractive. These new technologies make it possible, for example, to place advertisements without the use of cookies or to give users the option to replace the consent for cookies with a fee.
Sales risks: Competition with global platform providers is intense and the macroeconomic environment is challenging. In this context, we have prepared our financial planning and continue to classify the remaining commercialization risk as high. We assess the probability of occurrence as possible and the potential impact as material. To counter these risks, we are systematically pursuing our digital and cross-platform entertainment strategy and the associated expansion of Joyn as an aggregation platform. In terms of content, our program offering focuses on local and live content in order to serve the different media usage interests of our viewers and to differentiate ourselves from multinational providers.
Content-related risks: ProSiebenSat. 1 Group is exposed to various risks on the purchasing side due to the increase in competition for video content from both linear and, in particular, digital offerings. These mainly relate to possible price increases, the possible loss of license, production and sports rights as well as the loss of exclusive content or top hosts, which could result in a loss of market share and reach and, as a result, a decline in revenues. We consider the content-related risks to have increased compared to the previous year and classify them as medium (previously: low). We consider the probability of occurrence to be unlikely, whereby the potential impact is substantial (previously: moderate).
General sector risks: We still categorize the general sector risks for the Commerce \& Ventures segment as an overall medium risk with an unlikely probability of occurrence and a substantial impact. Private consumption is a key influencing factor for many business models due to the strong consumer focus. Various other factors are also relevant for our markets, which we take into account as part of our risk assessment. For example, technological progress, such as in the field of artificial intelligence, harbors both opportunities and risks, particularly with regard to established processes, structures and business activities. Market factors such as fluctuating wholesale prices, price pressure on products and services, and the current competitive dynamics can negatively affect our business and cooperation partners.
Sales risks: The commercialization risks in the Commerce \& Ventures segment have decreased in their risk assessment and are now classified as a low risk (previously: medium). The potential impact would be moderate (previously: high), while we continue to rate the occurrence of the risk as unlikely. We have taken opposing effects into account in our financial planning: While companies such as flaconi and Verivox have recorded positive development for several quarters despite general consumer restraint, the challenging economic situation and its effect on the TV advertising market could have a negative impact on revenues.
General sector risks: The general sector risks for the Dating \& Video segment have increased and are now assessed by us as high overall (previously: medium). We still rate the probability of occurrence as possible, whereby the potential financial impact would be very high (previous year:). substantial). The Dating \& Video segment is influenced by various factors. These include changes in consumer behavior with online dating and interaction services, and regulatory changes at national and international level.
For example, restrictions in product and pricing can have a negative impact on economic performance. Intense competition also harbors the risk that consumer demand will change rapidly due to new market participants or competitive offerings and technologies - such as developments in the field of artificial intelligence. Furthermore, digital business models entail a risk of dependence on third-party providers, e.g. for processing payments, providing video services, or compliance with the rules on personalized advertising on mobile devices. Changes in the business relationships could negatively affect revenues or costs.
We monitor these developments regularly in order to assess negative changes early on so that we can initiate countermeasures. If signs of regulatory changes emerge, we proactively work on alternative services to counteract potentially negative impacts if the risks occur. By constantly refining the digital product offering, the Group is also aiming to secure a long-term competitive edge in the market.
DISCLOSURES ON THE INTERNAL CONTROL AND RISK MANAGEMENT SYSTEM IN RELATION TO THE (CONSOLIDATED) REPORTING PROCESS WITH EXPLANATORY NOTES
The internal control and risk management system with regard to the (consolidated) financial reporting process is intended to ensure that business transactions are correctly reflected in the Annual and Consolidated Financial Statements of ProSiebenSat. 1 Media SE and that the assets and liabilities are recognized, measured and presented appropriately. This presupposes Group compliance with legal and company requirements. The scope and focus of the implemented systems were defined by the Executive Board to meet the specific needs of ProSiebenSat. 1 Group. They are regularly reviewed and updated as necessary. Nevertheless, even appropriate, and properly functioning systems cannot offer any absolute assurance that all risks will be identified and controlled. The company-specific principles and procedures to ensure that the Group's single-entity and (consolidated) reporting is effective and correct are described below.
GOALS OF THE RISK MANAGEMENT SYSTEM IN REGARD TO FINANCIAL REPORTING PROCESSES
The Executive Board of ProSiebenSat. 1 Media SE views the internal control system with regard to the financial reporting process as a component of the Group-wide risk management system. Controls are implemented in order to provide an adequate assurance that despite the identified risks inherent in recognition, measurement and presentation, the Annual and Consolidated Financial Statements will be in full compliance with regulations. The principal goals of a risk management system in regard to single-entity and (consolidated) reporting processes are:
ORGANIZATIONAL STRUCTURE - The single-entity financial statements that are incorporated into the Consolidated Financial Statements are prepared using standardized software. - The input data is then consolidated to form the Consolidated Financial Statements using stable market-based standardized software. - The financial statements of the individual entities are prepared in compliance with local financial reporting standards, the input data in compliance with the accounting and reporting manual based on IFRS, which is made available to all employees involved in the reporting process. The individual entities included in the Consolidated Financial Statements provide their input data to the "Group Accounting \& Reporting" department in a prespecified format. - The financial systems employed are protected with appropriate access authorizations and controls (authorization concepts). - For the purposes of the Consolidated Financial Statements, there is a standardized chart of accounts, which must be followed in recording the various relevant transactions. - Certain matters relevant to reporting (e.g. expert opinions with regard to pension provisions) are determined with the assistance of external experts. - The principal functions of the reporting process - accounting, taxes, controlling, and treasury - are clearly separated. Areas of responsibility are clearly assigned. - The departments and other units involved in the (consolidated) reporting process are provided with adequate resources in terms of both quantity and quality. Regular professional training sessions are held to ensure that financial statements are prepared at a consistent and reliable level of quality. - An appropriate system of guidelines (e.g. IFRS-based accounting and reporting manual, intercompany transfer pricing guideline, purchasing guideline, travel expense guideline, etc.) has been set up and is updated as necessary. - The efficiency of the internal control system in regard to processes relevant to financial reporting is reviewed (on a sample basis) by the process-independent Internal Audit unit.
ProSiebenSat. 1 Group is one of the most dynamic media companies in Europe and has set the course for digital transformation: This includes the clear focus on Joyn as an ad-financed streaming service and investments in innovative advertising technologies. Our aim is to actively shape the digital transformation of the entertainment industry and to consistently use the opportunities for our future growth. In order to systematically identify opportunities and realize them through appropriate measures, ProSiebenSat. 1 records the growth options defined as relevant as part of its strategic planning: The individual options are prioritized, specific targets are derived, and measures and resources for achieving operational goals are determined.
Our opportunity management is part of the internal management system and is organizationally decentralized in the business units. The process is supported by central holding functions such as the "Group Strategy" and "M\&A" departments etc. Through close contact with the individual operating entities, the central functions gain insights into the business situation and are also continually searching for additional growth opportunities. In addition, market and competition analyses and exchange of experience with external experts are important sources to identify growth opportunities for ProSiebenSat. 1 Group. The integration of sustainability aspects and our ESG targets is playing an increasingly important role in this.
"INFORMATION We have already incorporated opportunities that we consider to have a high probability of occurring in our forecast for 2025 and our planning for the years 2026 to 2029. We report on these growth opportunities in the Company Outlook for the financial year 2025. In addition, there is potential that has not yet or not fully been budgeted for; we describe these possible positive budget variances below if they are relevant and material for the planning period until 2029.

In Germany - our largest revenue market - the macroeconomic environment will remain challenging in 2025. According to current forecasts, the recovery in consumer spending is likely to continue, albeit at a relatively low level. Real purchasing gains and a slight brightening of consumer sentiment play an important role here. Since private consumption correlates very closely with the volume of investment in advertising, it is the most important early warning indicator for our financial planning. If private consumption gains more momentum than currently expected, we should benefit quickly and immediately as an early-cycle company.
In addition, we are continually looking for additional partners for Joyn. Joyn is designed as an aggregator and thus a platform that is open to the integration of partner content. With the amendment of the Media State Treaty in Germany, the legislator has recognized this form of cooperation, which is already possible under copyright law, and enshrined it in law. The law was introduced by the governments of the federal states in December 2024 and also provides for a cooperation requirement between public broadcasters and private media providers. Our goal is to offer the audience a freely available and reliable point of contact and thus react to developments in the industry. In view of the market power of global technology companies and the simultaneous loss of trust in traditional media, it is becoming increasingly relevant to strengthen the dual broadcasting system in Germany.
Portfolio measures provide new opportunities for growth both financially and strategically. The Group has the option of using media as an investment currency to enlarge its portfolio without using a large amount of cash funds - especially with regard to digital consumer markets in the Commerce \& Ventures segment. At the same time, we also regularly examine M\&A options in the core Entertainment business in order to expand our portfolio and strengthen our competitive position in the German-speaking region. The focus here is on the production business, as we are increasing the share of local and live content as part of our programming strategy and at the same time investing more heavily in digital entertainment products.
ProSiebenSat. 1 follows various M\&A approaches, but the investment criteria have a clear guideline: We will only enter into majority investments if they synergistically complement our Entertainment segment. Moreover, we have introduced stricter criteria for when we make cash investments in our Commerce \& Ventures portfolio. Conversely, this investment approach also means that we divest investments if we are no longer the best owner and the market environment allows for a valueenhancing sale. We use this approach to optimize our portfolio and take advantage of our opportunities to optimize our financial basis. The proceeds from sales enable us to reduce debt on the one hand and at the same time enlarge the headroom for investments in further growth in our core Entertainment business.
ProSiebenSat. 1 Group is responding to media trends in a targeted manner and putting Joyn in the center of its entertainment strategy. At the same time, ProSiebenSat. 1 is pursuing the goal of combining the advantages of classic linear television - such as its high reach - with the advantages of digital advertising such as data-based targeting. Examples include our various Advanced TV products, which enable targeted, contextual control of advertising on TV and on Joyn. There are significant growth prospects for digital advertising, as the use of Internet-enabled TV sets is continuously increasing. In addition, the use of artificial intelligence (AI) opens up new opportunities to make processes more efficient and products smarter. One example is the automated delivery of advertising, as AI can be used to analyze data in real time.
The Group-wide internal control, compliance and risk management system (ICS, CMS and RMS) is used to identify, assess and manage risks in relation to the achievement of business objectives. Sustainability aspects are also taken into account. The three governance systems also help to ensure the effectiveness and efficiency of business operations as well as compliance with relevant laws and other external regulations and internal guidelines. In addition, the ICS and RMS support the reliability of financial reporting.
Overall responsibility for the ICS, CMS, and RMS lies with the Executive Board of ProSiebenSat. 1 Media SE. In order to manage the governance systems effectively, the Executive Board has established centralized and decentralized responsibilities and structures. Central Groupwide responsibility for methodology, quality assurance, monitoring and reporting lies with the Governance, Risk and Compliance (GRC) department, which is assisted in the performance of its tasks by experts from other Group functions.
There are decentralized responsible parties for the governance systems in each operational business unit: Within the framework of the ICS, they are responsible in particular for implementation in the areas of risk identification and control implementation, control documentation, and control execution. Their responsibility is to identify, assess, and manage risks. Within the framework of the CMS, they are responsible for ensuring adherence to compliance guidelines and compliance processes, among other things.
The ICS and RMS are designed on the basis of the internationally recognized COSO framework (Committee of Sponsoring Organizations of the Treadway Commission), while CMS is based on the revised version of the IDW PS 980 standard (09/2022; principles for the proper auditing of compliance management systems). Corresponding requirements were specified by the Executive Board in guidelines that are applicable throughout ProSiebenSat. 1 Group. Compliance with these requirements is monitored by the Internal Audit department. The audits are performed during the year or as part of the risk-based annual audit plan. In addition, compliance is regularly reviewed by external auditing companies.
In terms of fundamental principles, the Group-wide ICS corresponds to the accounting-related ICS. The accounting-related ICS and Group-wide RMS are described in the Risk Report that is included in the Combined Management Report.
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ProSiebenSat. 1 Media SE's ICS comprises all measures and processes designed to ensure that business objectives are achieved and risks are minimized. It is an important tool for managing and monitoring business activities.
A central component of the ICS is the identification and documentation of all key processes and the associated risks. Appropriate preventive or detective controls are defined for each key process. The effectiveness of these controls is regularly reviewed through internal and external testing. Both the appropriateness of the test of design and the test of operating effectiveness are assessed.
The results of the ICS testing are included in the annual reporting to the Executive Board and the Audit and Finance Committee of the Supervisory Board and form the basis for the continuous improvement of the ICS.
The RMS is a structured process that enables us to systematically identify and manage potential risks. The risk management process comprises the steps of risk identification, risk assessment, risk control, risk monitoring, and risk reporting.
Starting with the systematic identification of potential risks, these are divided into categories such as strategic, operational, financial and compliance risks. The identified risks are then assessed in terms of their probability of occurrence and potential impact. Based on this, suitable risk management measures are developed and implemented. These measures range from risk avoidance and risk reduction to risk transfer and risk acceptance. Continuous risk monitoring ensures the monitoring of the risk situation and the assessment of the effectiveness of the measures introduced. The risk management process also provides for regular and transparent reporting to the Executive Board and the Audit and Finance Committee on the current risk situation and the measures taken.
The CMS is specifically aligned with ProSiebenSat. 1 Group's specific risk situation. It serves to systematically identify, assess and minimize compliance risks arising from our business activities and the dynamic regulatory environment. The CMS currently covers in particular the areas of money laundering prevention, corruption prevention, sanctions and embargoes, and data protection. The central pillar of the CMS is the compliance risk analysis, which enables ProSiebenSat. 1 Group to identify potential compliance risks at an early stage and take appropriate measures. On this basis, guidelines and procedures are drawn up to meet the requirements of our various business areas.
To promote a strong compliance culture, ProSiebenSat. 1 Group conducts regular training and awareness-raising measures to inform employees about current regulations and internal standards. ProSiebenSat. 1 Group also uses effective monitoring and control mechanisms to ensure that compliance requirements are met and to identify violations promptly. Other key elements of the CMS are the compliance organization and compliance reporting.
The ICS, CMS and RMS systems are closely interlinked and complement each other. For example, compliance risks are also taken into account as part of risk identification in the RMS.
The GRC Committee, which acts as a steering committee and strengthens the Group-wide risk culture and governance practices, is essential for this interlinking. The committee, consisting of managers from various areas, discusses relevant risks, proposes measures and monitors the effectiveness of the governance framework.
The Executive Board of ProSiebenSat. 1 Media SE has established organizational measures for process-integrated and process-independent internal monitoring to ensure the appropriateness and effectiveness of the ICS, CMS, and RMS.
Approval and reporting processes have been implemented throughout the Group for processintegrated internal monitoring, whereby compliance with the requirements is monitored in the respective organizational units. Weaknesses in the governance systems and controls are discussed and, if necessary, measures for improvement are introduced. The Executive Board receives regular reports on the results of the monitoring. Internal confirmation of the completeness and effectiveness of the governance systems (certification letter) also takes place on a quarterly basis. The correctness of the reported financial data is also confirmed by the operational business units.
An internal audit system (IRS) has been set up for process-independent internal monitoring. All companies, management systems and processes of ProSiebenSat. 1 Group can be the subject of an audit. The annual audit planning for the companies and processes to be audited is risk-based and takes various internal and external factors into account. In addition, the audit plan can be flexibly expanded to include ad hoc audits. The Internal Audit department also monitors the timely implementation of the measures agreed in the respective audit report.
ProSiebenSat. 1 Group is continuously developing its systems. In the financial year 2023, the Executive Board of ProSiebenSat. 1 Media SE commissioned an audit firm to conduct an analysis of the maturity level of the entire ICS, CMS, and RMS. This was based on the mandate of the Audit and Finance Committee of the ProSiebenSat. 1 Supervisory Board. The maturity assessment revealed potential for optimization in the governance systems. To meet the challenges identified, the GRC function was established as an independent department. The aim of this measure is to manage risks in an even more focused manner and to clearly separate the GRC system from Internal Audit in accordance with the three-line model of the Institute of Internal Auditors (IIA).
This new organizational structure came into effect at the start of the financial year 2024. Building on this, the strategic "GRC 2.0" project was launched in 2024 with the aim of further developing the structure and content of the GRC system. One focus is on promoting a proactive risk culture and strengthening resilience to changing framework conditions. As part of "GRC 2.0", a new, holistic GRC strategy was developed, which is based on the three-line model and serves as a guideline for our future risk management activities. In addition, the vision for the GRC system was defined and work began on documenting the GRC concept. To ensure efficient and transparent control of risk management, the roles and responsibilities within ProSiebenSat. 1 Group were also redefined. For example, compliance and risk reporting, which were previously carried out separately, were standardized into a quarterly GRC report. In addition, the time horizon for risk assessment was extended from 12 to 48 months and, among other things, a methodology for scenario analyses was developed that makes it possible to identify potential risks even earlier and assess them
appropriately. A compliance relevance analysis was initiated to update the relevant compliance risks.
The rollout of the new GRC system in the various areas of the Group began in the fourth quarter of 2024 and will be completed in the financial year 2025. In the process, risk catalogs and assessment criteria are also to be harmonized and the risk management processes of the various corporate units are to be even more closely interlinked.
At the time of preparation of this report, there is nothing to indicate in any material respect that the ICS, CMS, and RMS as a whole is inadequate or ineffective. Nevertheless, there are inherent limitations to the effectiveness of any governance system. No governance system - even if it has been assessed as appropriate and effective - can guarantee, for example, that all risks that actually occur will be uncovered in advance or that all process violations will be ruled out under all circumstances.
OVERALL ASSESSMENT FROM THE MANAGEMENT'S VIEW: FORECAST FOR 2025
The economic conditions for export-oriented Germany will remain challenging in 2025, and visibility is limited. If important influencing factors such as income or inflation develop differently than currently expected, the recovery in private consumer spending may continue to be delayed. We have taken this into account in our financial forecast for 2025. Therefore, we expect revenues of EUR 4.00 billion for 2025, with a variance of plus/minus EUR 150 million. For adjusted EBITDA, we expect EUR 550 million (plus/minus EUR 50 million), and thus on mid-point with an adjusted EBITDA close to the previous year's level also despite another increase in programming expenses.
The development of the advertising business in the German-speaking region will be particularly relevant for us. Our forecast does not take into account potential adverse effects that could arise from further escalating geopolitical tensions and ongoing trade conflicts, for example. Conversely, as an earlycycle company, we should benefit quickly and directly from a positive economic situation. This is because our high-margin advertising business is closely linked to macroeconomic developments and especially private consumption.
In 2024, the global economy grew moderately, but not very dynamically, by 3.2\% in real terms International Monetary Fund (IMF, January 2025). According to IMF estimates, this trend will continue in 2025 (2025: +3.3\%, IMF, January 2025). Despite the uncertainties surrounding the Trump administration's future trade policy, the IMF has increased its forecast for the US economy by 0.5 percentage points to $2.7 \%$ in 2025 (IMF, January 2025). By contrast, regions with strong links to global supply chains, medium-sized economies and the Asian markets are particularly at risk of suffering. Although China will continue to expand, it is also being held back by deflationary pressure and weak domestic demand. According to the IMF, growth in the European Union will remain limited at plus 1.0\% (IMF, January 2025).
The outlook for the German economy is subdued at best: Real GDP forecasts for 2025 range from 0.0\% (Institute for World Economy Kiel (IfW, Winter Forecast 2024) to plus 0.6\% (Leibniz Institute for Economic Research (RWI, December 2024). The economy is suffering in particular from the continuing weakness of industry. The outlook for private consumption also remains subdued. Although households gained significant purchasing power in 2024 due to falling inflation rates and rising wages, consumers remained cautious. The persistently high price level, major economic policy uncertainties and increasingly unfavorable news from the labor market have dampened the desire to spend and at the same time increased the savings rate. These conditions are unlikely to change much in 2025. At the same time, the rise in wages is increasingly weakening. It is therefore difficult to predict at present how consumers will act. Accordingly, the institutes' forecasts vary widely: their growth expectations for private consumption range from $0.1 \%$ in real terms (IfW, Winter Forecast 2024) to 0.8\% (Leibniz Institute for Economic Research Halle (IWH), December 2024, RWI, December 2024).
EXPECTED DEVELOPMENT OF KEY ECONOMIC FIGURES
Change vs. previous year in \%, 2025e
| Germany | |
|---|---|
| Gross domestic product (real) ${ }^{1}$ | $0,0-0,6$ |
| Private consumption (real) ${ }^{2}$ | $0,1-0,8$ |
| Inflation rate ${ }^{3}$ | $2,0-2,3$ |
1 Institute for World Economy Kiel (IfW ); Leibniz Institute for Economic Research (RWI).
2 IfW; Leibniz Institute for Economic Research Halle (IWH); RWI.
3 Re Instituet; RWI; Bundesbank.
According to the study "German Entertainment \& Media Outlook 2024-2028" by PwC, the Entertainment market is expected to reach a total volume of EUR 45.7 billion in 2025 (+1.7\% compared to the previous year), of which EUR 14.6 billion (2024: EUR 13.9 billion) will be spent on digital entertainment offerings. The digital entertainment market is expected to grow by 4.3\% annually in the forecast period up to 2028. At the same time, it is becoming increasingly challenging for companies to increase their willingness to pay as the overall use of digital offerings grows: Although the number of subscriptions to streaming services is expected to increase by 2028,
the average revenue per subscription is likely to stagnate at the 2023 level.
The economic forecasts of the economic research institutes for our core revenue market Germany, are very cautious, and the data for private consumption diverge significantly in view of the still low visibility. Our high-margin advertising business in particular correlates closely with macroeconomic developments and especially with private consumption. Against this background - and excluding further portfolio changes - ProSiebenSat. 1 Group expects the following results for the financial year 202526:
In 2025, ProSiebenSat. 1 aims to increase Group revenues to around EUR 4.00 billion compared to the financial year 2024 with a variance of plus/minus EUR 150 million(previous year: EUR 3.92 billion). Adjusted for currency effects and portfolio changes, Group revenues in the financial year 2024 amounted to EUR 3.91 billion ${ }^{27}$. The expected growth of Group revenues for 2025 depends in particular on the development of Entertainment advertising revenues in the German-speaking region.
The macroeconomic environment in the German-speaking region remains challenging. Furthermore, the advertising business is highly seasonal. Our forecast is therefore based on the assumption that ProSiebenSat.1's business - and in particular the high-margin TV advertising business - will be affected in the first half of the year and will perform better in the second half. With Group revenues at the midpoint of the target range, ProSiebenSat. 1 expects Entertainment advertising revenues in the German-speaking region to grow by around $2 \%$ over the course of the year. For the TV advertising revenues included in this figure, ProSiebenSat. 1 expects a slight decline compared to the previous year's level. In contrast, we expect Digital \& Smart advertising revenues to record dynamic growth.
At the same time, the Group expects that the Commerce \& Ventures segment will also achieve significant revenue growth in 2025 and more than compensate the currently expected decline in revenues in the Dating \& Video segment.
Despite another increase in programming expenses and an expected decline in earnings in the first half of the year, ProSiebenSat. 1 Group expects adjusted EBITDA of EUR 550 million for the full-year with a variance of plus/minus EUR 50 million (previous year: EUR 557 million) - and thus on midpoint with an adjusted EBITDA close to the previous year's level. Adjusted for currency effects and portfolio changes, adjusted EBITDA amounted to EUR 556 million in the financial year 202428. This forecast includes a further increase in programming expenses in the mid double-digit million euro range, which will have a negative impact on adjusted EBITDA in 2025, but will sustainably strengthen the reach and thus the growth of the Entertainment business. In order to improve profitability, the Group will consistently continue its effective cost management. These measures
[^0]
[^0]: 26 For ProSiebenSat. 1 Group, the main currency apart from the euro is the US dollar. The Group anticipates a US dollar share in Group revenues and for adjusted EBITDA for 2025 of c. 14\%. An average strengthening or weakening of the US dollar in relation to the euro by 1 cent over the entire financial year impacts Group revenues by c. EUR 4 million and adjusted EBITDA by c. EUR 1 million. For the outlook regarding all of the key figures described, the Group uses a EUR/USD exchange rate of USD 1.10 to the euro in financial year 2025.
27 Based on revenues in financial year 2024 translated at the exchange rates used for planning purposes in financial year 2025 less the revenues of companies deconsolidated in 2024, in particular of Stylight (around EUR 1 million).
28 Based on the adjusted EBITDA in financial year 2024 translated at the exchange rates used for planning purposes in financial year 2025 less the revenues of companies deconsolidated in 2024, in particular of Stylight (around EUR -2 million).
will have an increasingly positive impact on adjusted EBITDA and are also reflected in the forecast for the year.
Following the development of adjusted EBITDA, the Group expects adjusted net income to amount to EUR 225 million and so close to the previous year's level. Adjusted net income is also influenced by the financial result and income taxes in addition to the development of adjusted EBITDA.
The adjusted operating free cash flow is the Group's relevant cash flow management indicator. It is also based on the development of adjusted EBITDA. For the financial year 2025, ProSiebenSat. 1 assumes that adjusted operating free cash flow - for reasons of comparability adjusted for the change in investments in relation to the construction of the new campus at the premises in Unterföhring - will be at the previous year's level of EUR 285 million.
ProSiebenSat. 1 Group pursues a clear strategy aimed at sustainable and profitable growth. ProSiebenSat. 1 therefore measures the Company's medium-term financial success using the key figure P751 ROCE (return on capital employed). Due to the expected almost stable development of adjusted EBITDA, the Group expects P751 ROCE in the financial year 2025 to be at the previous year's level of around $11 \%$. The aim is to achieve a return on capital employed, i.e. a P751 ROCE, of at least $15 \%$ in the mid-term.
The Group is focusing on strengthening profitability and a lean cost structure, which will have an increasingly positive impact on earnings performance and at the same time open up more headroom for investments - especially in local programming content. In order to strengthen the market share in linear TV and the growth of Joyn, ProSiebenSat. 1 Group is clearly focusing on exclusive local content. The Group's total programming costs will amount to around EUR 1.05 billion in 2025 (previous year: EUR 0.99 billion). As in previous years, this is to be financed from operating cash flow.
ProSiebenSat. 1 generally aims for a leverage ratio (ratio of the Group's net financial debt to its LTM adjusted EBITDA) between $1.5 x$ and $2.5 x$ at the end of the respective year. However, assuming a slight decline in adjusted EBITDA and higher investments in programming content, the Group currently expects a leverage ratio of between $2.5 x$ and $3.0 x$ at the end of 2025 (previous year: 2.7x).
The development of audience shares is ProSiebenSat. 1 Group's most important non-financial performance indicator. In view of demographic shifts and structural changes in media usage behavior, ProSiebenSat. 1 adjusted the definition of its target group at the start of 2024 in order to better reflect TV usage: In the analysis of audience shares at Group level, ProSiebenSat. 1 uses the advertising-relevant target group of viewers aged 20 to 59; previously, the focus was on the 14- to 49-year-old target group. For the 2025 financial year, the Group expects to be able to slightly increase its position in audience shares in the advertising-relevant target group of 20- to 59-year-olds.
ProSiebenSat. 1 Group pursues the aim of strengthening and expanding its competitive position on the basis of a solid financial position. This is reflected in our dividend policy: Besides the general economic environment and the adjusted net income as a reference basis for distributions to
shareholders, the Group takes into account an appropriate level of financial leverage when determining distributions to shareholders. In addition, ProSiebenSat. 1 also takes into account requirements for investments into the operative business.
The reference figure for dividend payments is the Group's adjusted net income. The Group generally aims to pay out $25 \%$ to $50 \%$ of adjusted net income, taking into account the aforementioned criteria. For the time being, the upper end of our financial leverage target corridor of 1.5 x to 2.5 x will serve as a benchmark for maintaining an appropriate level of financial leverage. However, important strategic investments may lead to a temporary adjustment of the target corridor.
As the focus will remain on further reducing net financial debt and thus also the leverage ratio, the Executive Board and Supervisory Board propose to the upcoming Annual General Meeting that a dividend of EUR 0.05 per share be distributed to dividend-entitled shareholders for the financial year 2024 (previous year: EUR 0.05). This corresponds to an expected total distribution of around EUR 11 million (previous year: EUR 11 million) and a payout ratio of 5\%. Payment of the proposed dividend is subject to the approval of the Annual General Meeting.
| Adjusted net income in EUR m | 229 |
|---|---|
| Number of shares outstanding ${ }^{1}$ | $233,000,000$ |
| Number of treasury shares ${ }^{1}$ | 6,115,915 |
| Number of eligible shares ${ }^{1}$ | $226,884,085$ |
| Proposed dividend in EUR | 0.05 |
| Distribution in EUR m | $11,344,204$ |
| Pay-out ratio in \% | 5 |
1 As of December 31, 2024.
Chairman of the Supervisory Board Dr. Andreas Wiele will not stand for re-election. The Chairman of the Supervisory Board of ProSiebenSat. 1 Media SE, Dr. Andreas Wiele, informed the Supervisory Board and the Executive Board of the Company on January 24, 2025 that he will not seek a further term of office as a member and Chairman of the Supervisory Board after the regular expiry of his term of office. Andreas Wiele therefore intends to step down from the Supervisory Board at the end of the Annual General Meeting on May 28, 2025. The experienced media manager has played a key role in shaping and driving forward ProSiebenSat.1's digital transformation by focusing on its core business and investing significantly in local content.
The Supervisory Board and its Presiding and Nomination Committee have immediately initiated the search for a suitable successor for Andreas Wiele in order to submit a corresponding proposal to the Annual General Meeting on May 28, 2025.
In addition, two further Supervisory Board seats will be up for election at the Annual General Meeting on May 28, 2025, after the mandates of Dr. Katrin Burkhardt and Simone Scettri will end as scheduled at the end of the Annual General Meeting on May 28, 2025. Corresponding nominations by management will be included in the invitation to the Annual General Meeting.
Sale of a minority interest. Shortly before these financial statements were prepared, the Group signed a contract to sell a minority interest for a mid-double-digit million euro amount, which will have a positive impact on cash flow. As a result of this sale, the ProSiebenSat. 1 Group expects slightly positive effects on the consolidated income statement for the 2025 financial year, as the interest was already attributed to earnings in the 2024 financial year. The closing of the transaction is still pending.
CONSOLIDATED INCOME STATEMENT ..... 252
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME ..... 253
CONSOLIDATED STATEMENT OF FINANCIAL POSITION ..... 254
CONSOLIDATED CASH FLOW STATEMENT ..... 256
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY ..... 257
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS ..... 258
| in EUR m | 2024 | 2023 | |
|---|---|---|---|
| Revenues | [6] | 3,918 | 3,852 |
| Cost of sales | [7] | $-2,549$ | $-2,812$ |
| Gross profit | 1,368 | 1,041 | |
| Selling expenses | [8] | $-667$ | $-707$ |
| Administrative expenses | [9] | $-397$ | $-435$ |
| Other operating expenses | [10] | $-386$ | $-5$ |
| Other operating income | [11] | 41 | 21 |
| Operating result | $-41$ | $-87$ | |
| Interest and similar income | 27 | 15 | |
| Interest and similar expenses | $-81$ | $-77$ | |
| Interest result | [12] | $-54$ | $-62$ |
| Result from investments accounted for using the equity method | [13] | 6 | 2 |
| Other financial result | [13] | 26 | $-18$ |
| Financial result | $-21$ | $-78$ | |
| Result before income taxes | $-62$ | $-164$ | |
| Income taxes | [14] | $-60$ | 30 |
| Net income | $-122$ | $-134$ | |
| Attributable to shareholders of ProSiebenSat. 1 Media SE | 51 | $-124$ | |
| Attributable to non-controlling interests | $-173$ | $-10$ | |
| Earnings per share in EUR | |||
| Basic earnings per share | [15] | 0.22 | $-0.55$ |
| Diluted earnings per share | [15] | 0.22 | $-0.55$ |
| in EUR m | $\mathbf{2 0 2 4}$ | 2023 |
|---|---|---|
| Net income | $\mathbf{- 1 2 2}$ | $\mathbf{- 1 3 4}$ |
| Foreign currency translation adjustment | 29 | -20 |
| Measurement of cash flow hedges | 7 | -37 |
| Income taxes | -2 | 10 |
| Items that may be reclassified subsequently to profit or loss | $\mathbf{3 4}$ | $\mathbf{- 4 7}$ |
| Remeasurement of defined benefit obligations | 0 | -1 |
| Items that will not be reclassified subsequently to profit or loss | $\mathbf{0}$ | $\mathbf{- 1}$ |
| Other comprehensive income | $\mathbf{3 4}$ | $\mathbf{- 4 8}$ |
| Total comprehensive income | $\mathbf{- 8 8}$ | $\mathbf{- 1 8 2}$ |
| Attributable to shareholders of ProSiebenSat. 1 Media SE | $\mathbf{7 6}$ | $\mathbf{- 1 6 4}$ |
| Attributable to non-controlling interests | -164 | -18 |
| in EUR m | 12/31/2024 | $12 / 31 / 2023$ | |
|---|---|---|---|
| ASSETS | |||
| Goodwill | [17] | 1,643 | 2,008 |
| Programming assets | [18] | 667 | 686 |
| Other intangible assets | [19] | 814 | 785 |
| Property, plant and equipment | [20] | 587 | 540 |
| Investments accounted for using the equity method | [22] | 12 | 11 |
| Other financial assets | [23] | 327 | 300 |
| Other receivables and non-current assets | [24] | 1 | 2 |
| Deferred tax assets | [14] | 48 | 68 |
| Non-current assets | 4,098 | 4,400 | |
| Programming assets | [18] | 161 | 178 |
| Inventories | [6] | 65 | 45 |
| Other financial assets | [23] | 83 | 60 |
| Trade receivables | [23] | 455 | 471 |
| Current tax assets | 52 | 110 | |
| Other receivables and current assets | [24] | 87 | 67 |
| Cash and cash equivalents | [25] | 608 | 573 |
| Current assets | 1,510 | 1,504 | |
| Total assets | 5,608 | 5,904 |

[^0]
[^0]: 1 Prior-year figures adjusted due to a reclassification of real estate liabilities and accrued interest from other financial liabilities to financial debt, see Notes to Consolidated-Financial Statements, note 29 "Financial liabilities".
| in EUR m | 2024 | 2023 |
|---|---|---|
| Net income | $-122$ | $-134$ |
| Income taxes | 60 | $-30$ |
| Financial result | 21 | 78 |
| Depreciation, amortization, impairments and reversal of impairments of goodwill, other intangible assets and property, plant and equipment | 553 | 227 |
| Consumption of programming assets incl. change in provisions for onerous contracts | 912 | 1,181 |
| Change in provisions | 10 | $-9$ |
| Gain/loss on the sale of assets | $-1$ | 3 |
| Other non-cash income/expenses | $-15$ | 0 |
| Change in working capital | $-146$ | 44 |
| Dividends received | 6 | 6 |
| Income tax paid | $-13$ | $-62$ |
| Interest paid | $-82$ | $-78$ |
| Interest received | 20 | 15 |
| Cash flow from operating activities | 1,303 | 1,240 |
| Proceeds from disposal of non-current assets | 11 | 26 |
| Payments for the acquisition of other intangible assets and property, plant and equipment | $-209$ | $-219$ |
| Payments for investments including investments accounted for using the equity method | $-8$ | $-7$ |
| Payments for the acquisition of programming assets | $-896$ | $-928$ |
| Proceeds from the repayment of loan receivables | 2 | 1 |
| Proceeds from losing control of subsidiaries or other businesses (net of cash and cash equivalents disposed of) | 2 | 5 |
| Cash flow from investing activities | $-1,099$ | $-1,124$ |
| Dividend paid | $-11$ | $-11$ |
| Repayment of financial liabilities | $-18$ | $-1$ |
| Proceeds from issuance of financial liabilities | 18 | 36 |
| Repayment of lease liabilities | $-44$ | $-45$ |
| Payments for transactions with non-controlling interests | $-14$ | $-20$ |
| Dividend payments to non-controlling interests | $-2$ | $-2$ |
| Payments in connection with refinancing measures | $-1$ | $-1$ |
| Cash flow from financing activities | $-72$ | $-44$ |
| Effect of foreign exchange rate changes on cash and cash equivalents | 4 | $-3$ |
| Change in cash and cash equivalents | 36 | 69 |
| Cash and cash equivalents at beginning of reporting period | 573 | 504 |
| Cash and cash equivalents at end of reporting period | 608 | 573 |
| in EUR m | Subscribed capital | Capital reserves | Consolidated equity generated | Treasury shares | Accumulated other comprehensive income | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Foreign currency translation adjustment | Measurement of cash flow hedges | Remeasurement of defined benefit obligations | Deferred taxes | Other equity | Attributable to shareholders of ProSiebenSat. 1 Media SE | Non- controlling interests | Equity | |||||
| January 1, 2023 | 233 | 1,046 | 358 | $-60$ | 38 | 57 | $-10$ | $-13$ | $-141$ | 1,508 | 266 | 1,774 |
| Net income | - | - | $-124$ | - | - | - | - | - | - | $-124$ | $-10$ | $-134$ |
| Other comprehensive income | - | - | - | - | $-13$ | $-37$ | $-1$ | 11 | - | $-40$ | $-8$ | $-48$ |
| Total comprehensive income | - | - | $-124$ | - | $-13$ | $-37$ | $-1$ | 11 | - | $-164$ | $-18$ | $-182$ |
| Dividends ${ }^{1}$ | - | - | $-11$ | - | - | - | - | - | - | $-11$ | $-2$ | $-14$ |
| Other changes | - | $-1$ | 0 | 2 | - | - | - | - | $-74$ | $-73$ | 75 | 2 |
| December 31, 2023 | 233 | 1,045 | 222 | $-58$ | 26 | 19 | $-10$ | $-2$ | $-214$ | 1,260 | 320 | 1,580 |
1 Notes to Consolidated Financial Statements, note 26 "Shareholders' equity".
| in EUR m | Subscribed capital | Capital reserves | Consolidated equity Treasury shares | Accumulated other comprehensive income | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Foreign currency translation adjustment | Measurement of cash flow hedges | Remeasurement of defined benefit obligations | Deferred taxes | Attributable to shareholders of ProSiebenSat. 1 Media SE | Non- controlling interests | |||||||
| January 1, 2024 | 233 | 1,045 | 222 | $-58$ | 26 | 19 | $-10$ | $-2$ | $-214$ | 1,260 | 320 | 1,580 |
| Net income | - | - | 51 | - | - | - | - | - | - | 51 | $-173$ | $-122$ |
| Other comprehensive income | - | - | - | - | 20 | 7 | 0 | $-2$ | - | 25 | 9 | 34 |
| Total comprehensive income | - | - | 51 | - | 20 | 7 | 0 | $-2$ | - | 76 | $-164$ | $-88$ |
| Dividends ${ }^{1}$ | - | - | $-11$ | - | - | - | - | - | - | $-11$ | $-2$ | $-13$ |
| Other changes | - | 0 | 0 | 2 | - | - | - | - | $-8$ | $-6$ | $-4$ | $-10$ |
| December 31, 2024 | 233 | 1,045 | 262 | $-56$ | 46 | 26 | $-10$ | $-5$ | $-222$ | 1,318 | 151 | 1,469 |
1 Notes to Consolidated Financial Statements, note 26 "Shareholders' equity".
BASIS OF PREPARATION ..... 259
General information ..... 259
Accounting principles ..... 259
Changes in reporting standards ..... 274
Scope of consolidation ..... 275
Acquisitions and disposals affecting the scope of consolidation ..... 275
NOTES TO THE CONSOLIDATED INCOME STATEMENT ..... 276
Revenues ..... 276
Cost of sales ..... 277
Selling expenses ..... 278
Administrative expenses ..... 279
Other operating expenses ..... 279
Other operating income ..... 280
Interest result ..... 280
Result from investments accounted for using the equity method and other financial result ..... 281
Income taxes ..... 281
Earnings per share ..... 284
Other disclosures ..... 284
NOTES TO THE CONSOLIDATED STATEMENT OF FINANCIAL POSITION ..... 286
Goodwill ..... 286
Programming assets ..... 288
Other intangible assets ..... 290
Property, plant and equipment and rights-of- use to property, plant and equipment ..... 293
Leases ..... 294
Investments accounted for using the equity method ..... 295
Receivables and other financial assets ..... 295
Other receivables and asset ..... 296
Cash and cash equivalents ..... 297
Shareholders' equity ..... 297
Provisions for pensions ..... 301
Other provisions ..... 303
Financial liabilities ..... 304
Other liabilities ..... 305
ADDITIONAL NOTES ..... 306
Contingent liabilities ..... 306
Other financial obligations ..... 307
Notes on financial risk management and financial instruments ..... 308
Segment reporting ..... 322
Share- and performance-based payment ..... 325
Related parties ..... 329
Professional fees of the independent auditor ..... 331
Corporate governance ..... 332
Events after the reporting date ..... 332
List of subsidiaries and associated companies of ProSiebenSat. 1 Group pursuant to section 313 (2) of the German Commercial Code (HGB) ..... 332
The Consolidated Financial Statements as of December 31, 2024, present the assets, liabilities, financial position, profit or loss and the cash flows of ProSiebenSat. 1 Media SE and its subsidiaries (together "the Company", "the Group" or "ProSiebenSat. 1 Group").
ProSiebenSat. 1 Media SE is based in Unterföhring and is a listed stock corporation under European law ("Societas Europaea" or "SE"). It is registered under the name ProSiebenSat. 1 Media SE with the Munich District Court in Germany (HRB 219 439). It is the parent company of ProSiebenSat. 1 Group and, with its subsidiaries, combines entertainment brands with a Commerce \& Ventures and Dating \& Video portfolio under one roof as a digital media group.
The Consolidated Financial Statements of ProSiebenSat. 1 Group for the financial year ending December 31, 2024, were prepared in accordance with the International Financial Reporting Standards ("IFRS") in force at the reporting date, as adopted by the European Union, and in accordance with the additional requirements of German commercial law pursuant to Section 315e (1) of the German Commercial Code ("HGB") and were authorized for issue by the Executive Board on March 4, 2025.
ProSiebenSat. 1 Media SE prepares and publishes its Consolidated Financial Statements in euro. Due to rounding, numbers may not add exactly to the totals provided and percentages presented may not precisely reflect the absolute figures to which they relate.
Preparing the Consolidated Financial Statements requires assumptions, estimates and judgments, which are subject to continuing review and may affect the measurement of assets and liabilities as well as the amounts of income and expenses. They take into account the circumstances at the reporting date, the knowledge acquired before the financial statements are authorized for issue, and expectations regarding the development of the company-specific as well as the global and macroeconomic industry-specific environment. If the actual development deviates from the forecasts, the carrying amounts of assets and liabilities may have to be adjusted and additional expenses and income recognized. The effects of changes in estimates are recognized immediately in profit or loss or in certain cases directly in equity; prior-year figures remain unchanged.
In the preparation of the Consolidated Financial Statements as of December 31, 2024, the current macroeconomic environment and the material associated uncertainties, if relevant, were taken into account in assumptions, estimates and judgments. The assumptions, estimates and judgments are based on the knowledge and information available at the reporting date, taking into account any additional information up to the date on which the Consolidated Financial Statements were authorized for issue (March 4, 2025).
Particularly when making impairment assessments for assets (especially goodwill, other intangible assets, programming assets, equity instruments and trade receivables) and in measuring put
option liabilities, possible effects of the current macroeconomic conditions have been taken into consideration.
Additional disclosures on the impact of the macroeconomic environment and the accompanying assumptions made by management can be found in the:
+ Combined Management Report
As a digital media group, ProSiebenSat. 1 Group does not operate in an industry sector with high resource consumption and energy intensity. As a result, the effects of climate change on the Group tend to be indirect; they are felt, for example, in the form of changes in overall economic conditions. Potential effects on assets, liabilities, earnings or cash flows are assessed for materiality and taken into account appropriately in the assumptions, estimates and judgments used in the preparation of the Consolidated Financial Statements. However, as in the previous year, climate-related issues had no impact on the Consolidated Financial Statements in the reporting period.
Material assumptions, estimates and judgments are specifically required for the following issues and are explained in more detail below and in the relevant individual notes:
With the exception of the adjustments described in note 3 "Changes in reporting standards", the accounting policies applied in the Consolidated Financial Statements for the financial year 2024 are the same as those of the previous year.
The consolidated income statement is prepared using the cost-of-sales method.
The table below shows the significant methods of recognition and measurement used in the Consolidated Financial Statements:
| Item | Recognition and measurement method |
|---|---|
| ASSETS | |
| Goodwill | At cost (subsequent measurement: impairment test) |
| Programming assets | At (amortized) cost |
| Other intangible assets with indefinite useful lives | At cost (subsequent measurement: impairment test) |
| Other intangible assets with finite useful lives | At (amortized) cost |
| Property, plant and equipment | At (amortized) cost |
| Investments accounted for using the equity method | Equity method |
| Financial assets | |
| Loans and receivables | At (amortized) cost or fair value through profit or loss |
| Securities and other equity investments | At fair value through profit or loss |
| Derivatives | At fair value through profit or loss |
| Cash and cash equivalents | At cost |
| LIABILITIES | |
| Finance liabilities | At (amortized) cost |
| Other financial liabilities | At (amortized) cost or fair value |
| Provision for pensions | Projected unit credit method |
| Other provisions | At settlement value (discounted if non-current) |
| Other liabilities | At settlement value (discounted if non-current) |
Transactions in foreign currencies are translated into the functional currency of the relevant Group entity at the exchange rates in effect at the transaction date or using average exchange rates.
In the case of fully consolidated subsidiaries whose functional currency is not the euro, assets and liabilities are translated at the exchange rates on the reporting date, equity is translated at historical rates, and expenses and income are translated at the annual average rate. Initially, the Group recognizes the resulting differences directly in equity. In the event of a later loss of control, they are reclassified to profit or loss and recognized as part of the gain or loss on disposal.
The following exchange rates were applied in the translation of the most significant currencies into the reporting currency:
EXCHANGE RATES
| Spot rate | Average rate | ||||
|---|---|---|---|---|---|
| 1 EUR | Currency | $\mathbf{1 2 / 3 1 / 2 0 2 4}$ | $12 / 31 / 2023$ | $\mathbf{2 0 2 4}$ | 2023 |
| Great Britain | GBP | 0.8303 | 0.8691 | 0.8468 | 0.8700 |
| Switzerland | CHF | 0.9421 | 0.9266 | 0.9527 | 0.9718 |
| United States of America | USD | 1.0411 | 1.1077 | 1.0825 | 1.0814 |
The Consolidated Financial Statements include ProSiebenSat. 1 Media SE and all material subsidiaries it controls. The Group controls an entity if it has existing rights that give it the current ability to direct the relevant activities of that entity, is exposed or has rights to the variable returns from its involvement with the entity and is able to influence the amount of the entity's returns on the basis of its power over the entity. In connection with film and series co-productions that are realized with the help of project entities and the involvement of independent third parties, judgement is required in individual cases with respect to identifying the control-related activities.
Intragroup balances, expenses and income are eliminated, taking into account deferred taxes where necessary.
When subsidiaries are initially consolidated, the assets acquired and liabilities assumed are in principle recognized at their fair values at the acquisition date. The Group usually engages external, independent appraisers to determine these fair values. If the sum of the consideration paid, the fair value of any shares already held and any non-controlling interests exceeds the fair value of the net assets acquired, the difference is recognized as goodwill. Non-controlling interests are measured at the acquisition date generally at their share in the acquired entity's identifiable net assets.
If the Group grants non-controlling shareholders put options for their remaining shares in the context of a business combination, this is accounted for under the so-called anticipated acquisition method as an immediate acquisition of these shares. Accordingly, no non-controlling interests are recognized within equity. Instead, the present value of the consideration payable for the shares on exercise of the option is recognized as a liability and subsequently remeasured through profit or loss.
Share transactions with non-controlling shareholders that do not result in a loss of control are recognized outside profit or loss as equity transactions.
Investments in entities over whose business policies the Group exercises or is able to exercise significant influence without exercising or being able to exercise control ("associates") or which are jointly controlled with other investors ("joint ventures") are accounted for using the equity method.
If the Group obtains control over such associates or joint ventures through the acquisition of further shares or voting rights, they are fully consolidated as subsidiaries from that date. The fair value of shares previously held are treated as part of the consideration paid for the shares in the subsidiary. If the fair value differs from the carrying amount of the investment, the Group recognizes the difference in profit or loss.
The financial year of ProSiebenSat. 1 Media SE and all subsidiaries included in the Consolidated Financial Statements corresponds to the calendar year.
The table below provides information about the main revenue categories or business models of ProSiebenSat. 1 Group and about the way revenues are recognized:
| Revenue category | Business model | Recognition of revenues |
|---|---|---|
| Advertising revenues |
Sale of classic advertising spots, sponsorings, special creations and audience-tailored advertising offerings on free TV and streaming as well as the distribution and sale of online advertising (revenues from the sale of advertising time) | Broadcasting of advertising spot (point in time) |
| Broadcasting of advertising spots on residual time slots on free TV or placement of online advertising in exchange for fixed consideration plus variable component based on the contract partners' revenues (media-for-revenue) | Broadcasting of advertising spot; variable component recognized when target achievement documentation is received from customer (point in time) | |
| Broadcasting of advertising spots on residual time slots on free TV or placement of online advertising in exchange for equity or equity-like interests in the contract partners' business (media-for-equity) | Broadcasting of advertising spot (point in time) | |
| Multi-channel network marketing of web videos and/or social media artists (StudioT1) | Provision of marketing service (point in time) | |
| Distribution | Distribution of free and pay TV content via cable, satellite, IPTV and DVBT | Provision of the TV signal (over time) |
| Content | Production of programming content such as TV formats and serial programs (production) | In accordance with stage of completion of the service (over time) |
| Sale/licensing of programming assets within license territories (global sales and other program sales) | Start of license and delivery of material ready for broadcast (point in time) | |
| Consumer Advice | Brokerage of contracts between primary service providers and end customers in household, real estate sales, vehicle rentals, insurance, energy supply, mobile communication and financial services via online portals | Transmission of customer data or start of service being provided by partner (point in time) |
| Experiences | Sale of multi-purpose or value and event vouchers | Agency commission on redemption of the multi-purpose voucher (point in time), payments for unredeemed multipurpose vouchers or value or event vouchers - since the business model was changed in October 2024: over the contractually agreed redemption period of the vouchers according to the redemption behavior of the customers (over time) - before the change of business model: after expiry of the voucher or limitation period (point in time) |
| Beauty \& Lifestyle | Sale of fashion and interior design products predominantly via online portals as well as the operation of ad-financed search engines for those products | Handover of goods to the end customer taking account of return rights (point in time) and access-based using the "cost-per-click" method (point in time) |
| Dating | Sale of subscription and individual purchases on own dating platforms to end customers (B2C); sale of online marketing services to advertising partners (B2B) | One-time services when service is performed (point in time); ongoing services (subscriptions/consumption of credits) over the contract term/period of use (over time) |
| Video | Monetization of video and live entertainment offerings on so-called owned-and-operated-online platform businesses (B2C) as well as their monetization on third-party platforms via Livebox (B2B); sale of online marketing services to advertising partners (B2B) | One-time services when service is performed (point in time); ongoing services (consumption of credits) over the term/useful life (over time) |
In the Group's entertainment business, revenues are generated in particular in the form of advertising revenues, i.e. from the sale of advertising time. Advertising revenues are generated in the form of classic commercials, but also via advertising formats that allow a closer link between advertising and the underlying program, such as sponsorships and special creations (customized advertising campaigns in line with individual customer requirements) as well as target-audiencespecific TV advertising tailored to the relevant viewers. Advertising revenues are net revenues after the deduction of discounts, agency commissions and cash rebates, and of value-added tax. The Group recognizes TV advertising revenues when the underlying commercials are broadcast by the
Group's own stations. Advertising services provided free of charge are treated as separate performance obligations and the pro-rata revenue attributable to this performance obligation is recognized when the advertising service is rendered. Moreover, the Group generates online advertising revenues. These comprise revenues from the sale of digital offerings of the Group or external third parties. Online revenues are recognized when the advertising service is rendered, which generally means when the ad impressions are delivered on the digital channels.
If the consideration agreed for advertising services depends on the revenues or other key performance indicators of the contract partner ("media-for-revenue"), variable consideration components based on the contract partners' achievement or overachievement of contractual revenue or earnings targets are recognized as revenues by the Group if a future reversal of revenues to be recognized is highly unlikely. This is the case if the required target achievement documentation is received from the contract partner.
If the Group and the contract partners agree the rendering of advertising services in exchange for equity or equity-like interests ("media-for-equity"), the related obligation to broadcast or stream the promised linear or digital advertising content is recognized as a liability upon initial recognition of the instruments and recognized as revenues when the contracted advertising content is aired or streamed. The financial instruments received constitute financial assets, which are accounted for at fair value through profit or loss. The transaction price is determined at the time the financial instruments are received upon conclusion of the contract. Because media-for-equity transactions are non-cash barter transactions, they do not affect the statement of cash flows.
In addition, advertising revenues also include revenues from the digital media and entertainment company Studio71 ("Studio71"). Here, online video concepts are developed for content creators and their digital presences are marketed and distributed on platforms such as YouTube, Tik Tok, Facebook and Instagram. Revenues are mainly recognized at the point in time the service is rendered.
In the Distribution revenue category, the Group transmits TV signals (free TV and pay TV) to satellite, cable and internet providers, who in turn make them available to their end customers, generally for monthly fees. The Group predominantly recognizes related revenues based on the number of end customers reached by the providers in each billing month. As the signals are broadcast to the contract partners who re-transmit them to their customers at the same time, the Group recognizes the revenues over time.
In the Production business model of the Content revenue category, revenues are recognized over time because contractual provisions are such that the content produced over a longer period of time does not have an alternative use to ProSiebenSat. 1 Group and the Group has enforceable rights to payment for production services rendered to date. Revenues for commissioned productions are recognized using the percentage of completion method if the expected contract revenues and related contract costs can be reliably estimated. The percentage of completion is calculated as the ratio of the contract costs incurred to date to the estimated total contract costs. Revenues to be recognized in the period are determined by applying this ratio to the respective estimated total revenues. If the expected total contract revenues or total costs cannot be reliably estimated, revenues are only recognized in the amount of the contract costs incurred. Contract costs are recognized as expenses in the period in which they are incurred. If it is foreseeable that the total contract costs will exceed the expected revenues, the Group recognizes the expected loss immediately as an expense. In the Global sales and other program sales business model of the Content revenue category, program broadcasting rights are sold for specific license territories and periods. Revenues are recognized at a point in time, when the license term commences, and the material is delivered and ready for broadcast.
Revenue in the Consumer Advice category, specifically concerning household goods or services, real estate sales, vehicle rentals, insurance, energy supply, mobile communications and lending is generally recognized in the amount of the fee agreed with the contract partners, i.e. the providers
of the primary services to the end customers, and only in the campervan rental business in the amount of the full fee from the vehicle rental. The contracts with the campervan provider and with the vehicle user are short-term operating leases for accounting purposes and the revenue generated from them is therefore revenue from leases. Revenue in the Consumer Advice category is recognized taking cancellation rates into account provided they can be determined reliably. Depending on the contract terms, revenue is recognized when the customer data is transferred to the providers of the primary services, on receipt of proof of the conclusion of the contract or the start of the provision of services by the contract partners, or when the leased vehicle is made available to the user.
In the business model concerned with the sale of multi-purpose or value and event vouchers (Experiences), the payments received from voucher purchasers include both the agency commission and the event price.
The product range in the Experiences category was adjusted on October 29, 2024. Multi-purpose vouchers are now sold, which can be used by the holders exclusively on the Jochen Schweizer mydays platform to purchase event tickets or event vouchers from various organizers. With the purchase, a right to participate in an experience offered by the ProSiebenSat. 1 Group is granted. Such newly issued multi-purpose vouchers are recognized in accordance with the rules of IFRS 15. Direct redemption at an event partner is no longer possible. The consideration received for the sale of vouchers is initially recognized as a contract liability. ProSiebenSat. 1 Group only purchases an event ticket or an event voucher when the multi-purpose voucher is used and recognizes the agency commission, which is the difference between the selling price of the event voucher less the purchase amount payable to the event organizer, as revenue. Payments are processed by a nonGroup payment service provider. Payments received for the portion of expected, unredeemed multi-purpose vouchers are recognized as revenue over the contractually agreed redemption period of the vouchers in line with the customer's redemption behavior.
The accounting treatment of vouchers for goods and experiences issued before the business model was changed on October 29, 2024, remains unchanged. The payment received is initially recognized in full as a financial liability. The exchange of value vouchers for experience vouchers has no effect on the balance sheet or earnings. Only when the value or event voucher is redeemed does the ProSiebenSat. 1 Group recognize the agency commission as revenue and passes on the remaining portion of the voucher price to the event organizer. Payments received for unredeemed value or event vouchers are recognized in full as revenue after expiry of the voucher period or any longer statute of limitations period.
In the Beauty \& Lifestyle category, ProSiebenSat. 1 Group primarily sells goods via online portals. The Group recognizes the resulting revenues at the time the goods are handed over to the customers, taking into account return rates if these can be reliably determined. The Group recognizes a refund liability as a reduction of revenues, measured on the basis of historic experience, for the expected refund payments to be made as a result of customers exercising their legal or voluntarily granted return rights. Simultaneously, an asset for the right to receive back the goods returned is recognized in the amount of their previous carrying amounts less any expected loss in value and less the expected cost of returning the goods. The asset is recognized as a reduction to cost of sales and is reported under inventories. The Beauty \& Lifestyle revenue category also includes revenues from advertising-financed search engines, which are recognized access-based at a point in time using the "cost-per-click" method.
In the revenue category Dating, performance obligations of a delivery nature (personality assessments and profile reports) are recognized at a point in time and performance obligations of a subscription nature (access to the online platform) are recognized over the term of the contract. The total transaction price is allocated to the individual performance obligations on the basis of relative stand-alone selling prices.
In both revenue categories, Dating and Video, customers also have the option of purchasing value units on the company's own online portals. These are so-called "credits," "points," "gold," or "icebreakers" (referred to simply as "credits" below), which can be used to gain access to premium features or to acquire virtual gifts to give away to other users via the platform. In each case revenue recognition is based on the average consumption of purchased credits over time. Furthermore, revenues from online marketing services are recognized in both the Dating and the Video category.
In the Video category, the Group's own live streaming technology Livebox is also made available on third-party platforms. Revenue recognition is based on the consumption of credits on the respective third-party platform.
In all revenue categories, the transaction price is derived from the contractually agreed terms. In some cases, variable consideration is agreed in addition to fixed payments. This is recognized as revenues only at an amount that makes a later reversal seem unlikely.
The payment terms of the business models are largely short-term (generally up to between 30 and 60 days). In the case of the sale of programming rights, Studio71 revenues and in the Dating \& Video segment, longer payment terms of up to 90 days are agreed in some cases. In the case of commissioned productions and the licensing of programming rights, payments are generally due shortly after contractually agreed milestones are reached, the number of agreed installments varies depending on the individual contract. In the Dating \& Video segment, monthly installments are also agreed. There are no significant financing components as defined by IFRS 15.
The Group recognizes operating expenses by function. Amortization, depreciation and impairment losses on intangible assets and property, plant and equipment are included in functional costs according to the use of the assets. Impairment losses on trademarks with indefinite useful lives and on goodwill are recognized in other operating expenses.
Operating expenses also include expenses from research and development activities. As a media group, ProSiebenSat. 1 Group does not conduct research and development in the sense of a manufacturing industrial company. Research and development activities mainly relate to the area of market research, in which the Group maintains various research departments, and to numerous product research and development activities in the areas of advertising technology, Streaming, live streaming and digital platform technology and increasingly in the area of artificial intelligence. Research and development activities outside of market research are usually part of the ongoing operating business and cannot be separated from it.
Income taxes include the taxes levied in the individual countries on taxable income and changes in deferred taxes. They are recognized based on tax laws enacted or substantively enacted as of the reporting date. Deferred taxes are recognized for deductible or taxable temporary differences between the carrying amounts of assets and liabilities under IFRS and their tax bases. In addition, the Group recognizes deferred tax assets for tax benefits from tax loss carryforwards that are likely to be usable.
Deferred taxes arising from temporary differences are recognized in the nominal amount of the expected tax charge or benefit that will arise when the temporary difference reverses. Deferred tax assets are only recognized to the extent that sufficient taxable income will be available in the future to utilize them.
When assessing the recoverability of deferred tax assets, the effects on earnings of the reversal of taxable temporary differences, the planned results from operations and intended tax structuring measures are taken into account. The planned results are based on internal forecasts regarding the future earnings situation of the respective Group entity, with a planning horizon of up to five years. The Group reviews the assumptions underlying tax deferral on an ongoing basis. Changed
assumptions or circumstances may require adjustments that can affect the amount of the deferred tax assets and liabilities as well as deferred tax expenses. Deferred tax assets and liabilities are offset to the extent that they relate to the same tax authority and the right to offset is legally enforceable.
The Group recognizes current and deferred taxes in profit or loss unless the matters triggering the tax effects were recognized outside profit or loss.
Deferred tax effects resulting from the introduction of global minimum taxation as part of the socalled Pillar 2 rules are not taken into account when calculating deferred taxes. Details on the Pillar 2 rules can be found in
«Note 14 "Income taxes"
Uncertain tax positions are analyzed on an ongoing basis. If it is probable that the fiscal authorities will not accept an uncertain tax treatment, the Group reflects this generally by using either the most likely amount or the expected amount in the financial statements. If the estimates change over time, for example as a result of tax audit findings or current court rulings, such changes may affect the level of risk provisioning considered necessary. Uncertainties arise, inter alia, in connection with matters that are the subject of ongoing tax audits but have not yet led to final findings or are under discussion due to controversial legal positions or new court rulings.
Earnings per share correspond to the ratio of consolidated net income attributable to the shareholders of ProSiebenSat. 1 Media SE and the weighted average number of shares outstanding during the financial year.
For purposes of calculating diluted earnings per share, the average number of shares outstanding is adjusted by the number of all potentially dilutive shares. At ProSiebenSat. 1 Group, these dilutive effects result from issues of Performance Share Units under share-based payment plans.
Goodwill is recognized at cost less accumulated impairment losses. At the acquisition date, it is allocated to the cash-generating unit or group of cash-generating units that is expected to benefit from the synergies of the business combination, which in each case represents the lowest level at which goodwill is monitored. ProSiebenSat. 1 Group's cash-generating units are structured by business areas.
On disposal of cash-generating units or parts thereof, or on internal reorganization, any goodwill existing at the date of disposal or at the date of transfer is allocated between the units to be disposed of or transferred and the remaining units on a relative-value basis. Goodwill is reported in the functional currency of the acquired entity.
Intangible assets not acquired in the context of business combinations are initially recognized at cost.
The Group recognizes intangible assets identified in the context of business combinations at their fair values as of the acquisition date. The fair values are mainly measured using the following methods:
FAIR VALUE MEASUREMENTS IN THE CONTEXT OF THE PURCHASE PRICE ALLOCATION
| Intangible asset | Measurement method |
|---|---|
| Trademarks | Relief from royalty method |
| Customer and other contractual relationships | Mulit-period excess earnings method |
| Technologies | Reproduction cost method and relief from royalty method |
For purposes of subsequent measurement, a distinction is made between intangible assets with definite and those with indefinite useful lives. Intangible assets with indefinite useful lives at ProSiebenSat. 1 Group exclusively comprise established trademarks that have consistently been market leaders or held similar positions. They are not amortized and are subject to an annual impairment test.
In addition to trademarks, software and customer relationships, intangible assets with finite useful lives mainly comprise rights to use advertising licenses acquired for a limited period to market digital offerings from external providers.
After initial recognition, the cost of intangible assets with definite useful lives not acquired in a business combination is adjusted for amortization and, if necessary, impairment losses.
Furthermore, ProSiebenSat. 1 Group holds acquired intangible assets with no fixed limit to their useful lives and whose use is not currently subject to economic or legal restrictions. If their useful life can be reliably determined, they are amortized over the expected useful life as intangible assets with a finite useful life or impaired, if necessary.
Identifiable internally generated intangible assets are capitalized if they are expected to generate future economic benefits and their cost can be measured reliably. In determining the cost of production, a distinction is made between research and development expenses, the former always being recognized as an expense when incurred. Development costs are only capitalized as production cost if the product or process is technically and commercially feasible. For this to be the case, the completion of development and subsequent use or sale must be both technically and financially assured and intended. The marketability of the product or process must also be demonstrated.
In the case of program formats developed in-house, this is only the case at a very late stage in the process, when the format can be placed successfully with a buyer. Expenditure on format development therefore generally does not qualify for capitalization.
Amortization reflects the pattern of usage and is recognized on a straight-line basis, predominantly based on the following economic useful lives:
USEFUL LIVES OF INTANGIBLE ASSETS
| Years | |
|---|---|
| Trademarks with finite useful lives | $5-17$ |
| Customer relationships | $7-11$ |
| Software | $2-10$ |
| Licenses and other property rights | $2-10$ |
The useful lives and amortization methods of intangible assets are reviewed annually and adjusted if expectations have changed.
Property, plant and equipment are measured at cost less depreciation and impairments. The Group recognizes depreciation of property, plant and equipment using the straight-line method. Depreciation is based on the following expected useful lives:
| Years | |
|---|---|
| Real estate | $2-50$ |
| Technical facilities | $2-11$ |
| Office furniture and equipment | $1-23$ |
The useful lives and depreciation methods of property, plant and equipment are reviewed annually and adjusted if expectations have changed.
The Group recognizes assets from rights-of-use to leased property, plant and equipment as property, plant and equipment and measures them at cost less depreciation and impairments. The rights-of-use are amortized over the term of the underlying lease. Lease liabilities are recognized according to the effective interest method and using the incremental borrowing rate.
Expenses for leases with a term of not more than one year or for a leased asset that, when new, is worth not more than EUR 5,000 or the equivalent in foreign currency are recognized as incurred by the Group as current expenses in functional costs. The same applies to sales- or usage-based lease payments. In some cases, numerous similar leased assets of low value and with the same lease term are combined into portfolios. A right-of-use asset and a lease liability are recognized for these portfolios. As described above, the right-of-use asset is subsequently recognized at amortized cost and the lease liability accounted for using the effective interest method.
These include investments in associates and joint ventures. Associates are investments in which ProSiebenSat. 1 Group has the ability to exercise significant influence over the operating and financial policies of the investee. In joint ventures, the Group exercises joint control together with other investors.
Investments accounted for using the equity method are initially recognized at cost. Any goodwill identified on initial recognition is included in the carrying amount of the investment and is neither amortized nor separately tested for impairment. Instead, if there is objective evidence of impairment, the entire carrying amount of the investment is tested for impairment and, if necessary, written down to the lower recoverable amount.
Under the equity method, the Group recognizes its share of the net profit or loss of the investee in the result from investments accounted for using the equity method after initial recognition of the investment. This includes effects attributable to the Group from the amortization of hidden reserves and hidden liabilities that were recognized on acquisition of the investment.
If the carrying amount of an investment is zero, further losses from an investment accounted for using the equity method are only recognized if the Group has entered into a legal or constructive obligation to absorb or fund the losses. Distributions received reduce the carrying amount of the investment without affecting profit or loss.
Programming content is recognized at acquisition and production cost, less amortization and impairment losses. Feature films and series are capitalized at the beginning of the contractual license period, while commissioned productions are capitalized upon acceptance. Advance payments made for live content, such as sports rights in particular, as well as news formats and some shows, are reported as current programming assets until they are broadcast. At that point, they are fully expensed as consumption in cost of sales.
The Group recognizes amortization over the number of contractual or planned broadcasts in accordance with the expected audience reach potential associated with the respective broadcast.
Programming assets that no longer meet the criteria for capitalization due to lack of usability are individually impaired in full. Reasons for a lack of usability can be the expiry of the license period, the discontinuation of commissioned productions, poor coverage of past broadcasts or changes in viewing habits.
Otherwise, programming assets are bundled into similar programs and combined into programming groups for the purpose of impairment testing. An impairment loss is recognized to reflect the lower value in use, if the carrying amount of a program group is not covered by the expected proceeds from its exploitation. The value in use corresponds to the present value of the future cash flows expected from the exploitation of the programs in the program group. Indications for an impairment can be, among other things, poorer exploitation opportunities, changed requirements from the advertising environment, adaptation of programs to the preferences of the target groups or media law restrictions on the usability of films. In addition, changes to the program strategy can impair the exploitation possibilities of existing programs and thus provide an indication of impairment.
In addition to programming assets, goodwill, other intangible assets, property, plant and equipment, and other non-financial assets are tested for impairment if there are indications that the carrying amount does not at least equal the recoverable amount. The recoverable amount is the higher of value in use and fair value less costs to sell. The value in use is the present value of future cash flows expected to arise from the continuing use of the asset. In addition, intangible assets with an indefinite useful life, other intangible assets that are not yet ready for use or advance payments made for such assets, as well as acquired goodwill have to undergo an impairment test at least once a year.
Impairment losses are allocated to the relevant functional costs. However, impairment losses on goodwill and trademarks with indefinite useful lives are recognized in other operating expenses. The recoverable amount is determined for each individual asset, unless an asset generates cash inflows that are not largely independent of those from other assets or cash-generating units. In these cases, the impairment test is performed at the smallest level of the cash-generating unit to which an asset is attributable.
The Group generally determines the recoverable amount using valuation methods based on discounted cash flows. For cash-generating units, ProSiebenSat. 1 Group determines the respective recoverable amount as the higher of value in use and fair value less costs to sell and compares this with the carrying amount of the measurement object, including any attributable goodwill. ProSiebenSat. 1 Group derives the discounted cash flows from the financial budgets approved by management, which have a planning horizon of five years. Cash flows beyond the planning period are extrapolated using individual growth rates based on externally published sources. The main assumptions on which the derivation of the recoverable amount is based relate to future cash flows, estimated growth rates, and weighted average cost of capital.
If the reasons for impairment no longer apply, the Group recognizes a reversal of the impairment loss for the assets concerned which, however, may not exceed amortized cost. As an exception, impairment losses recognized on goodwill may not be reversed.
Financial instruments are contracts that give rise to financial assets for one party and financial liabilities or equity instruments for the other party. Regular way purchases and sales of nonderivative financial assets are recognized by the Group on the settlement date, and derivative transactions on the trade date.
Financial assets are derecognized once the contractual rights to the cash flows from the asset expire or the Group transfers the rights to receipt of the cash flows in a transaction where substantially all the risks and rewards associated with ownership of such financial assets are transferred as well. Any differences arising on derecognition are recognized in profit or loss.
Financial liabilities are derecognized once the obligations specified in the contract are discharged, canceled or expired. When contract terms are changed or when maturities are extended, the Group
examines whether these are substantial modifications to the contract terms. If this is the case, the adjustments or maturity extensions result in the original liability being derecognized and a new liability being recognized. Any difference between the carrying amount of the original liability and the fair value of the new liability as well as any processing and other transaction costs are recognized immediately in profit or loss.
If amendments to the terms of the contract do not result in the derecognition of a financial instrument measured at amortized cost (whether a financial asset or financial liability), the new carrying amount is determined as the present value of the renegotiated or modified cash flows discounted at the original effective interest rate, and any difference to the original carrying amount is recognized in profit or loss. Processing or other transaction costs result in an adjustment to the carrying amount and are amortized using the effective interest method.
Financial assets are initially recognized at fair value, with the exception of trade receivables and contract assets (hereafter jointly referred to as assets from revenue contracts with customers), which are recognized at the transaction price in accordance with IFBS 15.
ProSiebenSat. 1 Group subsequently measures financial assets and liabilities either at fair value through profit or loss or at amortized cost.
Instruments accounted for at fair value through profit or loss after initial recognition mainly include (i) investments in entities over which the Group does not exercise control, joint control or significant influence, (ii) fund investments, (iii) derivative financial instruments not designated as hedging instruments in a qualifying hedge accounting relationship and (iv) contingent considerations arising from business combinations, in particular payment obligations assumed under put option agreements.
The fair value corresponds to the market or stock exchange value, provided there is an active market for the respective instrument. Otherwise, the fair value is determined using valuation techniques (for example, by discounting the future cash flows at the market interest rate). The fair value of a liability that is callable at any time (ie a liability with a demand feature) is not less than the amount payable on demand. On initial recognition, the fair value usually corresponds to the transaction price.
For financial assets measured at amortized cost, ProSiebenSat. 1 Group recognizes loss allowances in the amount of the expected credit losses. This primarily relates to assets from revenue contracts with customers.
The loss allowances for these assets cover the lifetime expected credit losses and are recognized on the basis of historical and forward-looking information using provision matrices ("simplified approach"). If necessary, an individual assessment will be carried out.
Expected credit losses on assets from revenue contracts with customers are recognized in separate allowance accounts.
For all other financial assets measured at amortized cost - i.e. mainly cash and cash equivalents - an impairment loss in the amount of the twelve-months expected credit losses is generally recognized when the assets are initially recognized. Due to the high liquidity and low default probability, however, the expected credit losses for cash and cash equivalents are usually negligible.
If there is a significant deterioration in credit quality after initial recognition, the impairment loss is adjusted and the credit losses expected over the entire contractual term are recognized. To the extent that financial assets exist with counterparties that have an external credit rating in the investment grade range, the Group makes use of the practical expedient of assuming that the
credit risk has not increased significantly if the financial asset has a low risk of default at the reporting date.
Otherwise, an increased default risk is assumed if any amount is past due by more than 30 days or if ProSiebenSat. 1 Group has any other indications that creditworthiness has declined significantly. This includes information about a significant downgrade of the credit rating or signs of a significant increase in debt or a sharp decline in operating results.
If relevant market prices are currently available for the respective counterparty, maturity-matched credit default swap spreads are used to assess creditworthiness.
If a default event occurs, individual receivables are impaired. ProSiebenSat. 1 Group considers a default event to have occurred, if receipt of full payment becomes unlikely due to the contracting party's limited ability to pay, or if a receivable is more than 90 days overdue. The principle of considering a default to have occurred if a receivable is more than 90 days overdue may be deviated from in justified individual cases. In these cases, no individual credit loss is recognized.
The Group recognizes impairment losses in profit or loss and reviews them on a regular basis. If the reasons for impairments no longer apply, credit losses are reversed accordingly. If there are indications of a final non-recoverability, the receivable is derecognized, possibly against previously recognized loss allowances.
ProSiebenSat. 1 Group uses derivative financial instruments in the form of interest rate swaps and interest rate options, as well as forward exchange transactions, currency swaps and currency options, to hedge against interest rate and currency risks. The fair values of interest rate swaps and forward exchange transactions or currency swaps are generally zero on initial recognition, while for interest rate and currency options they correspond to the option premiums paid or to be paid. Occasionally, purchased and written interest rate options are combined into a synthetic interest rate swap as part of an interest rate hedging strategy. In this case, the fair value of the written option at initial recognition corresponds to the option premium received or to be received.
If a hedging relationship meets the relevant criteria, the Group accounts for it using the hedge accounting requirements of IAS 39 "Financial Instruments: Recognition and Measurement".
ProSiebenSat. 1 Group currently uses hedging derivatives exclusively as part of cash flow hedges for hedging future cash flows. If options are included in cash flow hedge accounting, only their intrinsic value is usually designated as a hedging instrument. For a cash flow hedge, changes in the fair value of the effective portion of the derivative are initially recognized separately in other comprehensive income in equity and only in profit or loss when the hedged item affects profit or loss. Any ineffective part is recognized immediately in profit or loss.
In the case of hedges of future license payments against currency risks, the gains or losses on the hedging instrument recognized in equity increase or decrease the cost of the license at the commencement of the license, i.e., when the hedged item is capitalized, with a corresponding effect on subsequent license consumption.
At ProSiebenSat. 1 Group, identified hedged items and hedging transactions are combined and managed in so-called hedge books. The effectiveness of the hedging relationship is measured at regular intervals, and the hedging relationship is adjusted if necessary. If a hedging relationship does not meet or no longer meets the requirements of the standard, hedge accounting is terminated. After termination of a hedging relationship, the amounts still recognized in other comprehensive income or as an adjustment to cost are recognized in profit or loss when the hedged item affects profit or loss. If a hedging relationship is terminated because it is no longer probable that the hedged item will occur, the amounts recognized in other comprehensive income are recognized immediately in profit or loss.
Cash and cash equivalents are measured at cost; foreign currency balances are translated at the respective closing rate. Cash and cash equivalents consist of cash and cash balances at banks and of short-term, highly liquid financial investments with a remaining term of up to three months at the time of acquisition, provided they are subject to only insignificant risks of fluctuation in value. They are not subject to any restrictions on disposal.
The carrying amount of the shares of controlling and non-controlling shareholders recognized in equity reflects their respective share of the Group's net assets. The pro rata allocation of net assets to controlling and non-controlling shareholders is carried out after deducting the net assets attributable to existing preferred shares. Accordingly, the profit for the period is only allocated proportionately to the controlling and non-controlling shareholders after deduction of acquired preferential interest claims. If the claims from preferred shares grow stronger than the net assets, the share of net assets attributable to the remaining shares is reduced accordingly. If the total net assets are not sufficient to cover the preferential claims, the newly acquired preferential interest claims are not recognized in the statement of financial position. Recognition will be made up for in subsequent periods as soon as sufficient net assets are available to cover accrued interest claims.
Provisions for pensions are measured using the actuarial projected unit credit method. Deviations between assumptions made and actual developments as well as changes in actuarial assumptions regarding the measurement of defined benefit pension plans are taken into account through an adjustment of the obligations and any plan assets, the adjustment being recognized outside profit or loss in the statement of other comprehensive income. These adjustments are not reclassified to consolidated profit or loss in subsequent periods.
Assets available to cover pension entitlements that meet the criteria for recognition as plan assets are measured at fair value and offset against the corresponding obligations.
The share-based payments of ProSiebenSat. 1 Group (primarily rights to shares or to future payments based on share values) partly relate to compensation plans which the Group can settle either in shares or in cash. The applicable accounting depends on whether the Group has a present legal or constructive obligation to settle in cash.
Where plans are settled in shares or do not contain such a cash settlement obligation, they are measured once at the grant-date fair value. The Group recognizes personnel expenses for these plans in functional costs over the vesting period. The counter-entry is to capital reserves.
Where plans with a cash settlement option create a legal or constructive obligation for the Group to settle in cash, ProSiebenSat. 1 Group recognizes such plans in accordance with the requirements for cash-settled plans. The corresponding personnel expense is recognized against liabilities, which are remeasured through profit or loss in personnel expenses at each reporting date as well as on the settlement date. In addition, there are share-based compensation plans under which settlement is agreed solely in cash; these are also recognized in accordance with the requirement for cashsettled plans.
Performance-based compensation plans that depend on earnings measures and other non-sharebased parameters are measured as other long-term employee benefits in accordance with actuarial principles and are generally recognized in profit or loss.
Provisions are recognized if a present legal or constructive obligation to third parties exists as a result of a past event, if outflows of economic resources are expected, and if the amount can be
determined reliably. They are recognized in the amount of costs that are directly attributable to fulfilling a contract and reflect the most probable outcome of the obligation, taking into account experiential values. Non-current provisions are recognized at the present value of expected settlement amounts as of the reporting date, taking estimated increases in prices or costs into account. The discount rates used are regularly adjusted to current market interest rates.
The Company measures net obligations under onerous contracts at the lower of the expected cost of fulfilling the contract and the expected cost of terminating the contract, less any revenue expected from the contract. When recognizing and measuring provisions for onerous contracts for the purchase of programming assets, contracts are aggregated to program groups.
Recognition and measurement of provisions require estimates of the amount and probability of the future outflow of resources, which are based on experiential values and the circumstances known as of the reporting date. To assess the amount of the provisions, in addition to the evaluation of the facts and of the asserted claims, the results of comparable fact patterns are also considered on a case-by-case basis, as are assumptions regarding probabilities of occurrence and the range of possible utilizations.
The statement of cash flows shows the origin and use of the cash flows. It distinguishes between cash flows from operating activities, from investing activities and from financing activities.
The funds covered by the statement of cash flows comprise the cash and cash equivalents presented in the consolidated statement of financial position.
Cash flows from investing and financing activities are determined on the basis of actual payments. Cash flows from operating activities, on the other hand, are derived indirectly from consolidated net income. The changes of items in the statement of financial position taken into account in the indirect derivation are adjusted for the effects of currency translation and changes in the scope of consolidation. As a result, the changes of items in the statement of financial position reported in the statement of cash flows cannot be reconciled with the corresponding figures in the consolidated statement of financial position and the segment metrics.
Interest paid and received, dividends received and all cash flows arising from taxes are reported as cash flows from operating activities.
The following amendments to existing standards published by the International Accounting Standards Board (IASB) and transposed into European law were required to be applied for the first time in the financial year 2024:
The initial application had no material effects on the assets, liabilities, financial position and profit or loss of ProSiebenSat. 1 Group.
The IASB also published the following pronouncements as of the reporting date, which are not yet mandatory or have not yet been endorsed by the European Union in some cases, and which have therefore not been applied by the Group:
PUBLISHED FINANCIAL REPORTING PRONOUNCEMENTS NOT YET APPLIED OR NOT YET ENDORSED BY THE EUROPEAN UNION
| Standard | Pronouncement | Mandatory application for financial years commencing on |
Anticipated effect |
|---|---|---|---|
| IAS 21 | Lack of Exchangeability of Currencies | January 1, 2025 | none |
| IFRS 9 / IFRS 7 | Amendments to the Classification and Measurement of Financial Instruments |
January 1, 2026 | none |
| AIP 11 | Annual Improvements Volume 11 (IFRS 1, IFRS 7, IFRS 9, IFRS 10 and IAS 7) |
January 1, 2026 | none |
| IFRS 9 / IFRS 7 | Contracts Referencing Nature-dependent Electricity | January 1, 2026 | in analysis |
| IFRS 18 | Presentation and Disclosure in Financial Statements | January 1, 2027 | in analysis |
| IFRS 19 | Subsidiaries without Public Accountability: Disclosures | January 1, 2027 | none |
The number of subsidiaries included in the Consolidated Financial Statements changed as follows in the financial year 2024:
SUBSIDIARIES
| Germany | Other countries | Total | |
|---|---|---|---|
| Included as of January 1, 2024 | 68 | 72 | 140 |
| Additions | 1 | - | 1 |
| Disposals | -2 | -5 | -7 |
| Included as of December 31, 2024 | $\mathbf{6 7}$ | $\mathbf{6 7}$ | $\mathbf{1 3 4}$ |
The additions include one acquisition, while the disposals comprise one merger, one sale and five liquidations.
In addition to the controlled entities, there are eight (previous year: 9) associates and four (previous year: 4) joint ventures included in the Consolidated Financial Statements that are accounted for using the equity method.
In the financial year 2024, as in the previous year, ProSiebenSat. 1 Group did not make any material acquisitions of subsidiaries..
In the financial year 2024, as in the previous year, ProSiebenSat. 1 Group did not initiate or conclude any material disposals of investments in subsidiaries.
| in EUR m | ||||||||
|---|---|---|---|---|---|---|---|---|
| Entertainment | Commerce \& Ventures | Dating \& Video | Total Group | |||||
| 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | |
| Advertising revenues | 2,055 | 2,116 | 117 | 107 | - | - | 2,172 | 2,224 |
| DACH | 1,784 | 1,853 | 117 | 107 | - | - | 1,900 | 1,960 |
| thereof TV | 1,472 | 1,555 | - | - | - | - | 1,472 | 1,555 |
| thereof Digital \& Smart | 312 | 298 | - | - | - | - | 312 | 298 |
| Rest of the world | 272 | 264 | - | - | - | - | 272 | 264 |
| Distribution | 208 | 186 | - | - | - | - | 208 | 186 |
| Content | 155 | 158 | - | - | - | - | 155 | 158 |
| Digital Platform \& Commerce | - | - | 885 | 734 | - | - | 885 | 734 |
| Consumer Advice | - | - | 293 | 261 | - | - | 293 | 261 |
| Experiences | - | - | 77 | 68 | - | - | 77 | 68 |
| Beauty \& Lifestyle | - | - | 515 | 404 | - | - | 515 | 404 |
| Dating \& Video | - | - | - | - | 375 | 434 | 375 | 434 |
| Dating | - | - | - | - | 207 | 245 | 207 | 245 |
| Video | - | - | - | - | 169 | 188 | 169 | 188 |
| Other revenues | 118 | 114 | 3 | 3 | - | - | 122 | 117 |
| Total | 2,537 | 2,574 | 1,005 | 844 | 375 | 434 | 3,918 | 3,852 |
1 DACH = German-speaking area (Germany, Austria and Switzerland).
The table shows the breakdown of revenues by category. The category Advertising revenues is subdivided into geographical regions. The allocation is based on the country of domicile of the subsidiary that recognizes the revenues. A distinction is made between the regions Germany (D), Austria (A) and Switzerland (CH) (together DACH)and Rest of the world. The DACH Advertising revenue category in the Entertainment segment includes advertising revenues from the sale of advertising time, whereby a distinction is made between TV revenues and Digital \& Smart revenues. The Digital \& Smart revenues include, among other things, the AVoD (Advertising Video on Demand) revenues from Joyn. The category Advertising revenues DACH within the Commerce \& Ventures segment includes revenues from media-for-equity and media-for-revenue transactions amounting to EUR 55 million (previous year: EUR 54 million). The category Advertising revenues Rest of the world mainly includes revenues from the Studio/7I entities in the United States (USA). Joyn's SVoD (Subscription Video on Demand) revenue is included in other revenue in the Entertainment segment. The category Experiences mainly includes proceeds from the derecognition of liabilities from voucher transactions, which are accounted for as financial liabilities in accordance with IFRS 9. With the conversion of the business model at the end of October 2024, the revenue from newly issued vouchers in the Experience category will also be recognized in accordance with the principles of IFRS 15.
For more detailed information, please refer to the
CONTRACT ASSETS AND LIABILITIES
in EUR $m$
| $\mathbf{1 2 / 3 1 / 2 0 2 4}$ | $12 / 31 / 2023$ | |
|---|---|---|
| Contract assets | 34 | 31 |
| Contract liabilities | 119 | 93 |
Contract assets, i.e. positive balances from contracts with customers, primarily relate to claims for consideration resulting from work performed under commissioned productions still to be invoiced as of the reporting date. These contract assets will be reclassified as trade receivables upon invoicing. Furthermore, the contract assets include services already rendered but not yet billable in the Dating \& Video segment.
Contract liabilities mainly relate to advance payments received for service productions, advance services from customers in the Dating \& Video segment as well as media services not yet rendered.
Of the contract liabilities existing as of January 1, 2024, EUR 89 million (previous year:
EUR 86 million) were recognized as revenues in 2024.
As permitted by IFRS 15, no information is provided on the remaining performance obligations as of December 31, 2024 that have an expected original term of one year or less. Performance obligations with an expected original term beyond the period of more than one year after December 31, 2024, exist only to an immaterial extent.
Inventories of EUR 65 million (previous year: EUR 45 million) primarily comprise merchandise. Impairment losses on inventories amounting to EUR 3 million (previous year: EUR 1 million) were recognized in the financial year 2024. The Beauty \& Lifestyle revenue category includes revenues from the sale of goods of EUR 453 million (previous year: EUR 347 million).
KEY ASSUMPTIONS AND ESTIMATES
The assumptions underlying revenue recognition can have a significant impact on the amount and timing of revenues. In particular, the determination of cancellation and return rates is based on historical rates, which may change over time. The determination of relative stand-alone selling prices is subject to significant judgment.
in EUR $m$
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| Operating expenses | 1,026 | 914 |
| Consumption of programming assets | 912 | 1,181 |
| Personnel expenses | 345 | 385 |
| Depreciation of property, plant and equipment and rights-of-use to property, plant and | ||
| equipment and amortization of other intangible assets (incl. impairments) | 113 | 147 |
| IT operations | 80 | 86 |
| Other | 73 | 99 |
| Total | $\mathbf{2 , 5 4 9}$ | $\mathbf{2 , 8 1 2}$ |
Operating expenses mainly include the cost of goods sold, expenses for transfers of revenue shares and production-related third-party services. The increase is mainly due to higher sales revenues.
The consumption of programming assets comprises scheduled amortization in the amount of EUR 900 million (previous year: EUR 833 million) and impairments in the amount of EUR 117 million (previous year: EUR 218 million). Utilization of the provisions for onerous contracts amounted to EUR 104 million (previous year: allocation of EUR 130 million). In the previous year, impairments of EUR 198 million and additions to provisions for onerous contracts in the amount of EUR 126 million were recognised as part of a strategic realignment of program content. As part of the realignment, program formats that are no longer suitable for broadcasting following the implementation of the strategy of investing in local and live programs and considering the associated stronger focus on local program content, were impaired.
« Note 18 "Programming assets" «Note 28 "Other provisions"
Personnel expenses include wages and salaries of employees in production, including performance-based bonus entitlements, severance payments and social security contributions. In the previous year, the cost of sales included personnel expenses of EUR 33 million for a job-cutting program initiated as part of the strategic realignment.
The depreciation, amortization, impairment losses and reversals of impairment losses on property, plant and equipment, right-of-use to property, plant and equipment, and other intangible assets primarily relate to amortization of internally generated intangible assets, amortization and reversals of impairment losses on assets identified in the course of purchase price allocations, as well as depreciation on licenses and technical equipment. For further information, please refer to
« Note 19 "Other Intangible assets"
« Note 20 "Property, plant and equipment and rights-of-use to property, plant and equipment"
Other cost of sales include, for example, expenses for payment service providers or expenses from the disposal of programming assets as well as a number of other small amounts that are immaterial in themselves.
For further information, please refer to
«Combined Management Report, Section „Group Earnings"
in EUR $m$
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| Marketing and marketing-related expenses | 380 | 373 |
| Personnel expenses | 146 | 178 |
| Distribution | 57 | 63 |
| Satellite usage fees | 32 | 35 |
| Distribution fees | 25 | 28 |
| Sales commissions | 27 | 27 |
| Operating expenses | 26 | 27 |
| IT operations | 14 | 15 |
| Depreciation of property, plant and equipment and rights-of-use to property, plant and | ||
| equipment and amortization of other intangible assets (incl. impairments) | 5 | 15 |
| Other | 12 | 10 |
| Total | $\mathbf{6 6 7}$ | $\mathbf{7 0 7}$ |
Marketing and marketing-related expenses are primarily attributable to costs for advertising, market research and public relations.
Personnel expenses include wages and salaries of employees in the sales area, including performance-related bonus entitlements, severance payments, and social security contributions. In the previous year, EUR 22 million relate to severance payments for a job-cutting program initiated as part of the strategic realignment.
Sales commissions largely comprise costs and commissions for marketing services. Operating expenses mainly include expenses for packaging and shipping costs as well as sales-related thirdparty services.
Depreciation, amortization, impairment losses and reversals of impairment losses of property, plant and equipment, right-of-use assets and other intangible assets are mainly attributable to other and internally generated intangible assets as well as property, plant and equipment in the sales area. For further information, please refer to
in EUR $m$
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| Personnel expenses | 194 | 217 |
| Depreciation of property, plant and equipment and rights-of-use to property, plant and equipment and amortization of other intangible assets (incl. impairments) |
55 | 63 |
| Consultancy fees | 37 | 41 |
| IT operations | 22 | 35 |
| Infrastructure expenses | 21 | 21 |
| Marketing and marketing-related expenses not related to sales | 11 | 15 |
| Other | 56 | 43 |
| Total | $\mathbf{3 9 7}$ | $\mathbf{4 3 5}$ |
Personnel expenses include wages and salaries of employees in administration, including performance-based bonus entitlements, severance payments, and social security contributions. In the previous year, EUR 13 million relate to severance payments for a job-cutting program initiated as part of the strategic realignment.
Depreciation, amortization, impairment losses and reversals of impairment losses of property, plant and equipment, rights-of-use to property, plant and equipment, and other intangible assets mainly relate to rights-of-use to administrative buildings, and to internally generated intangible assets. For further information, please refer to
For further information, please refer to
+ Combined Management Report, Section „Group Earnings"
Other operating expenses in the amount of EUR 386 million (previous year: EUR 5 million) in the financial year 2024 consist entirely of the non-cash impairment losses of goodwill.Of this amount, EUR 298 million is attributable to the goodwill of the group of cash-generating units Dating and EUR 88 million to the goodwill of the cash-generating unit Video, both of which are reported in the Dating \& Video segment. In the previous year, non-cash impairment losses of goodwill in the amount of EUR 2 million as well as disposal losses from the sale of the subsidiary Regiondo GmbH in the amount of EUR 2 million were included.
Other operating income amounts to EUR 41 million (previous year: EUR 21 million). In the financial year 2024, this amount primarily includes income from liabilities resulting from programming assets derecognized on the basis of statutory limitation periods, amounting to EUR 15 million. This item also includes rental income of EUR 2 million (previous year: EUR 1 million) and insurance compensation of EUR 2 million (previous year: EUR 1 million).
Furthermore, in the financial year 2024, the Group recognized the reversal of an impairment loss on a trademark with an indefinite useful life in the Commerce \& Ventures segment in the amount of EUR 7 million. For further information, please refer to
+ Note 19 "Other Intangible assets"
In addition to the gain on disposal from the sale of the Stylight operations in the amount of EUR 1 million, the item includes multiple other small amounts that are individually immaterial, both in financial year 2024 and in the previous year.
| in EUR m | ||
|---|---|---|
| 2024 | 2023 | |
| Interest and similar income | 27 | 15 |
| Interest and similar expenses | $-81$ | $-77$ |
| from financial liabilities at amortized cost | $-93$ | $-83$ |
| from interest rate hedging instruments | 16 | 13 |
| from other liabilities | $-4$ | $-7$ |
| Interest result | $-54$ | $-62$ |
Of the interest and similar income,EUR 17 million (previous year: EUR 10 million) is attributable to money market investments and bank deposits valued at amortized cost. In addition, interest and similar income result in particular from tax matters.
Interest and similar expenses from financial liabilities at amortized cost mainly include interest on loans drawn. This item also includes EUR 4 million (previous year: EUR 3 million) in interest expenses from lease liabilities.
Interest and similar expenses from interest rate hedging instruments relate to interest income and interest expenses from interest rate swaps and interest rate options used for hedging purposes. As the interest rate swaps and interest rate options are exclusively used as hedging instruments to convert variable interest payments from the loans into fixed interest payments, both income and expenses from the hedging instruments are recognised in interest expenses.
+ Note 33 "Notes on financial risk management and financial instruments"
The interest and similar expenses from other liabilities mainly include interest expenses arising from put option liabilities and the unwinding of interest on discounted provisions relating to onerous contracts.
| in EUR m | ||
|---|---|---|
| 2024 | 2023 | |
| Share of profit or loss of joint ventures | 0 | 0 |
| Share of profit or loss of associates | 7 | 2 |
| Result from investments accounted for using the equity method | 6 | 2 |
| Measurement and disposal result from other financial instruments | 19 | $-18$ |
| from financial assets at fair value through profit or loss | 19 | $-42$ |
| from financial assets accounted for using the equity method | - | 23 |
| from financial assets at amortized cost | 0 | 1 |
| Foreign currency translation gains/losses | 9 | 1 |
| from financial assets and financial liabilities at fair value through profit or loss | 19 | $-4$ |
| from other financial assets at amortised cost | 4 | $-2$ |
| from cash and cash equivalents | 0 | $-1$ |
| from financial liabilities at amortized cost | $-15$ | 10 |
| from other items | 1 | $-1$ |
| Financing costs | $-8$ | $-6$ |
| Changes in put option liabilities | 6 | 6 |
| Other | $-1$ | 0 |
| Other financial result | 26 | $-18$ |
The measurement and disposal result from other financial instruments is mainly due to the revaluation of fund investments and listed minority interests.
The currency translation effects mainly relate to US dollar denominated financial liabilities at amortized cost for programming assets and the overall opposing exchange rate effects from currency derivatives recognized at fair value through profit or loss and from cash in US dollar.
The changes in put option liabilities result from measurement adjustments to the put option agreements for shares held by other shareholders in subsidiaries.
+ Note 33 "Notes on financial risk management and financial instruments"
INCOME TAX EXPENSES/INCOME
in EUR $m$
| 2024 | 2023 | |
|---|---|---|
| Current income tax expenses - Germany | 42 | 38 |
| Current income tax expenses - other countries | 8 | 14 |
| Current income tax expenses | $\mathbf{5 0}$ | $\mathbf{5 2}$ |
| Deferred tax expenses (+)/income (-) - Germany | 8 | -81 |
| Deferred tax expenses (+)/income (-) - other countries | 2 | -2 |
| Deferred tax expenses (+)/income (-) | $\mathbf{1 0}$ | $\mathbf{- 8 2}$ |
| Total income tax expenseses (+)/income (-) | $\mathbf{6 0}$ | $\mathbf{- 3 0}$ |
The income tax rate of the German companies comprises the corporation tax rate of 15.0\% (previous year: 15.0\%) plus the solidarity surcharge of 5.5\% (previous year: 5.5\%) and an average trade tax rate of $12.2 \%$ (previous year: $12.2 \%$ ). Overall, this results in a nominal total tax rate of $28.0 \%$ (previous year: 28.0\%) applicable to the Group. The foreign income tax rates are based on the laws and regulations applicable in the individual countries and vary between 15.0\% and 33.0\% (previous year: 15.0\% and $35.0 \%)$.
Current income tax expenses include domestic and foreign taxes based on taxable income in 2024 amounting to EUR 79 million (previous year: EUR 57 million) as well as income tax income for previous years amounting to EUR 29 million (previous year: EUR 5 million). The income tax expense includes tax losses or temporary differences of EUR 3 million (previous year: EUR 1 million) that were not recognized in a previous period.
Deferred tax expense of EUR 10 million (previous year: deferred tax income of EUR 82 million) includes deferred tax expense of EUR 5 million (previous year: deferred tax income of EUR 78 million) from the ongoing change in temporary differences. Deferred tax expenses from the reversal of temporary differences recognized in previous periods amounting to EUR 2 million (previous year: EUR 0 million) were recognized in the financial year. Furthermore, a deferred tax expense of EUR 3 million (previous year: deferred tax income of EUR 4 million) resulting from current tax losses and tax credits including valuations made during the financial year.
Deferred tax assets exceeding deferred tax liabilities were capitalized in a non-material amount (previous year: EUR 2 million) for companies that incurred tax losses in the current or previous financial year.
Deferred tax assets in connection with temporary differences were written down to a minor extent in the financial year (previous year: EUR 2 million). Write-downs on loss carryforwards amounted to EUR 5 million (previous year: EUR 0 million). Reversals of impairment losses on deferred tax assets were recognized for previously unrecognized loss carryforwards in the amount of EUR 4 million (previous year: EUR 2 million) and for deferred tax assets on temporary differences in the amount of EUR 3 million (previous year: EUR 1 million).
The Group's effective tax rate (ratio of reported tax expense to result before taxes) is minus 96.2\% (previous year: 18.4\%) due to the non-tax-deductible impairment losses on goodwill.
The tax expenses calculated by applying the nominal total tax rate to the result before income taxes can be reconciled to the tax expenses recognized in the consolidated income statement as follows:
RECONCILIATION OF TAX INCOME/-EXPENSES
in EUR $m$
| 2024 | 2023 | |
|---|---|---|
| Result before income taxes | $-62$ | $-164$ |
| Applicable group tax rate (in percent) | 28 | 28 |
| Expected income tax expense (+)/income tax income (-) | $-17$ | $-46$ |
| Increase ( + )/decrease (-) of income taxes caused by: | ||
| Tax rate deviations | ||
| Effects due to foreign tax rate differences | $-2$ | $-1$ |
| Effects due to domestic tax rate differences | 3 | 0 |
| Effects from deviation in taxable base | ||
| Non-deductible interest expenses (+)/interest income (-) | 4 | 4 |
| Other non-deductible operating expenses | 16 | 15 |
| Tax-free income | $-19$ | $-12$ |
| Non-taxable disposal effects | 0 | 1 |
| Impairment goodwill | 100 | 1 |
| Investments accounted for using the equity method | $-2$ | $-1$ |
| Recognition and measurement of deferred tax assets | ||
| Changes and non-recognition of deferred tax assets | 4 | 14 |
| Other effects | ||
| Taxes from previous years | $-27$ | $-6$ |
| Total income tax expenses (+)/income (-) | 60 | $-30$ |
| Effective group tax rate (in percent) | $-96$ | 18 |
No deferred tax assets were recognized on tax losses and interest carryforwards of EUR 1,484 million (of which EUR 680 million relate to German corporation tax, EUR 651 million to German trade tax and EUR 13 million to interest carryforwards) in the financial year (previous year: EUR 1,473 million). Of the loss carryforwards arising outside Germany, EUR 20 million (previous year: EUR 19 million) will expire within the next nine years and EUR 11 million (previous year: EUR 8 million) within the next 10 to 20 years. The remaining loss carryforwards can be used indefinitely.
The unrecognized deferred tax assets for tax loss and interest carryforwards amount to EUR 226 million (previous year: EUR 221 million). No deferred tax assets were recognized in the balance sheet for deductible differences of EUR 1 million (previous year: EUR 12 million).
Deferred tax assets and liabilities are allocated to the following line items in the statement of financial position:
in EUR $m$
| Deferred tax assets | Deferred tax liabilities | Balance net 12/31/2023 | Deferred taxes recognized in profit or loss | Deferred taxes recognized in other comprehensive income arising from foreign currency translation of tax positions recognized by foreign entities and other comprehensive income | Balance net 12/31/2024 | Deferred tax assets | Deferred tax liabilities | |
|---|---|---|---|---|---|---|---|---|
| Goodwill | 1 | $-62$ | $-61$ | 5 | - | $-1$ | $-57$ | 1 |
| Programming assets | 21 | 0 | 21 | 29 | - | - | 49 | 49 |
| Other intangible assets | 2 | $-192$ | $-189$ | $-3$ | - | $-2$ | $-195$ | 3 |
| Property, plant and equipment | 2 | $-104$ | $-102$ | $-5$ | - | - | $-108$ | 1 |
| Equity investments | 10 | $-1$ | 9 | 5 | - | - | 13 | 14 |
| Inventories, receivables and other assets | 8 | $-23$ | $-16$ | $-2$ | 0 | - | $-19$ | 5 |
| Pension provisions | 1 | - | 1 | 0 | 0 | - | 1 | 1 |
| Other provisions | 49 | $-4$ | 46 | $-30$ | - | - | 16 | 16 |
| Liabilities | 108 | $-7$ | 101 | $-5$ | $-2$ | 0 | 94 | 102 |
| Tax loss carryforwards | 25 | - | 25 | 0 | - | 1 | 25 | 25 |
| Tax credits | 4 | - | 4 | $-3$ | - | 0 | 1 | 1 |
| Deferred tax assets/liabilities before netting | 231 | $-394$ | $-164$ | $-10$ | $-2$ | $-3$ | $-178$ | 219 |
| Netting | $-162$ | 162 | $-171$ | |||||
| Deferred tax assets/liabilities after netting | 68 | $-232$ | 48 |
For information on netting deferred tax assets and liabilities and the use of assumptions and estimates for uncertain tax positions, please refer to
The ProSiebenSat. 1 Group is subject to global minimum taxation under the Pillar 2 rules. The minimum tax calculation has no impact on the ProSiebenSat. 1 Group's tax burden.
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| in EUR m | ||
| Net income attributable to the shareholders of ProSiebenSat.1 Media SE (basic) | 51 | -124 |
| Valuation effects of share-based payments after taxes | - | -1 |
| Net income attributable to the shareholders of ProSiebenSat.1 Media SE (diluted) | 51 | -125 |
| in shares | ||
| Weighted average number of shares outstanding (basic) | $226,714,150$ | $226,501,493$ |
| Dilution effect from share-based payments | $764,150$ | $571,908$ |
| Weighted average number of shares outstanding (diluted) | $227,478,300$ | $227,073,401$ |
| in EUR | ||
| Basic earnings per share | $\mathbf{0 . 2 2}$ | $\mathbf{- 0 . 5 5}$ |
| Diluted earnings per share | $\mathbf{0 . 2 2}$ | $\mathbf{- 0 . 5 5}$ |
As of the reporting date, current and former members of the Executive Board of ProSiebenSat. 1 Group were entitled to 764,150 (previous year: 571,908 ) virtual shares, called Performance Share Units, under the Performance Share Plan. The Performance Share Units contain an option for ProSiebenSat. 1 Media SE to settle the claims acquired with the units by means of shares or cash.
+ Note 35 "Share- and performance-based payment"
This plan is treated as if it were settled in common shares of the Company for the calculation of earnings per share due to the potential dilutive effect. In the reporting period and in the previous year, the potential conversion of these Performance Share Units into common shares had no dilutive effect.
Cost of sales, selling expenses and administrative expenses include the following personnel expenses:
PERSONNEL EXPENSES << / ESRS S1.MDR-A
in EUR m
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| Wages and salaries | 588 | 681 |
| Social security contributions and expenses for support | 97 | 99 |
| Total | $\mathbf{6 8 5}$ | $\mathbf{7 0 0}$ |
Wages and salaries include performance-related bonuses, severance payments and social security contributions. The decline is mainly due to severance payments of EUR 67 million made under the voluntary program set up in the previous year as part of the strategic realignment, as well as the resulting savings in the financial year 2024.
Social security contributions and expenses for support includes employer contributions to defined contribution plans amounting to EUR 39 million (previous year: EUR 40 million).
In the financial year 2024, ProSiebenSat. 1 Group had an average of 6,970 permanent employees (previous year: 7,310). In addition, the Group also employed 441 apprentices, trainees, interns and working students (previous year: 486).
Depreciation, amortization, impairments and reversals of impairment losses of other intangible assets, property, plant and equipment, and rights-of-use to property, plant and equipment that are included in cost of sales, selling expenses and administrative expenses comprise the following:
DEPRECIATION, AMORTIZATION AND IMPAIRMENTS
in EUR $m$
| 2024 | 2023 | |
|---|---|---|
| Amortization of other intangible assets | 123 | $12 \frac{1}{2}$ |
| Impairments of other intangible assets | 8 | 34 |
| Reversal impairments of other intangible assets | $-11$ | - |
| Depreciation of property, plant and equipment and rights-of-use of property, plant and equipment | 64 | 66 |
| Impairments of property, plant and equipment and rights-of-use of property, plant and equipment | 0 | 1 |
| Reversal impairments of property, plant and equipment and rights-of-use of property, plant and equipment | $-11$ | - |
| Total | 173 | 225 |
For further information, please refer to
+ Note 19 "Other intangible assets"
+ Note 20 "Property, plant and equipment and rights-of-use to property, plant and equipment"
Impairments of goodwill in the amount of EUR 386 million and the reversal of an impairment loss of a trademark with an indefinite useful life in the amount of EUR 7 million are included in other operating expenses and income, respectively.
Amortization and impairments of programming assets in the financial year 2024 amount to EUR 1,016 million (previous year: EUR 1,051 million). For further information, please refer to + Note 7 „Cost of sales"
DEVELOPMENT OF GOODWILL in EUR $m$
| 2024 | 2023 | |
|---|---|---|
| COST | ||
| Balance as of January 1 | 2,201 | 2,216 |
| Exchange rate differences/Other | 27 | $-15$ |
| Disposals | $-2$ | - |
| Balance as of December 31 | 2,226 | 2,201 |
| IMPAIRMENTS | ||
| Balance as of January 1 | 193 | 218 |
| Exchange rate differences/Other | 7 | $-28$ |
| Additions | 386 | 2 |
| Disposals | $-2$ | - |
| Balance as of December 31 | 583 | 193 |
| Carrying amount as of December 31 | 1,643 | 2,008 |
The additions to the impairments are attributable to the goodwill of the group of cash-generating units Dating in the amount of EUR 298 million and the cash-generating unit Video in the amount of EUR 88 million, both of which are reported in the Dating \& Video segment. The non-cash impairment was determined as part of the mandatory annual impairment test at the reporting date. The fair value less costs to sell of the group of cash-generating units Dating as of December 31, 2024, in the amount of EUR 261 million was lower than the carrying amount of EUR 559 million. The fair value less costs to sell of the cash-generating unit Video as of December 31, 2024, in the amount of EUR 199 million was lower than the carrying amount of EUR 287 million. The planning assumptions on which the impairment tests were based reflected lower expectations regarding the medium-term earnings and cash flow situation of the group of cash-generating units Dating and the cash-generating unit Video compared to previous planning. This was mainly due to a deteriorated market situation and changes in user behavior in the relevant target groups.
The mandatory annual impairment tests at the reporting date for the goodwill attributed to the other groups of cash-generating units in the Group confirmed the carrying amounts.
As of the reporting date, the goodwill is allocated to the cash-generating units or groups of cashgenerating units as follows:
| Digital Platform \& | ||||||
|---|---|---|---|---|---|---|
| Cash-generating unit or group of cash-generating units | Entertainment | Commerce | SevenVentures/ SevenGrowth |
Dating | Video | Total |
| Carrying amount of goodwill 12/31/2024 | 984 | 349 | 78 | 115 | 117 | 1,643 |
| Carrying amount of goodwill 12/31/2023 | 974 | 349 | 78 | 412 | 196 | 2,008 |
The following table provides an overview of the assumptions used in the respective goodwill impairment test as of the reporting date:
| Cash-generating unit or group of cash-generating units | Entertainment | Digital Platform \& Commerce | SevenVentures/ SevenGrowth | Dating | Video |
|---|---|---|---|---|---|
| Revenue growth p.a. after the end of the planning period ${ }^{1}$ | $1.0 \%(1.0 \%)$ | $1.5 \%(1.5 \%)$ | $1.5 \%(1.5 \%)$ | $1.5 \%(1.5 \%)$ | $1.5 \%(1.5 \%)$ |
| Discount rate pre-tax ${ }^{1}$ | $10.6 \%(11.0 \%)$ | $13.2 \%(13.0 \%)$ | $21.9 \%(14.4 \%)$ | $12.9 \%(12.5 \%)$ | $12.9 \%(12.0 \%)$ |
| Discount rate post-tax ${ }^{1}$ | $7.8 \%(7.8 \%)$ | $10.0 \%(10.1 \%)$ | $10.3 \%(9.2 \%)$ | $9.9 \%(9.7 \%)$ | $10.0 \%(9.7 \%)$ |
1 Previous year's figures in parentheses.
The recoverable amount relevant for the identification and calculation of an impairment is determined for the groups of cash-generating units Digital Platform \& Commerce and SevenVentures/SevenGrowth as value in use. For the cash-generating units or groups of cashgenerating units Entertaiment, Dating and Video, the recoverable amount is determined as fair value less costs to sell. For the cash-generating units or groups of cash-generating units for which fair value less costs to sell is used, the calculation is based on discounted cash flows and level 3 input parameters. Key assumptions for the calculation of fair value less costs to sell include the EBITDA margin after the end of the planning period and the post-tax discount rate of the respective cash-generating unit or group of cash-generating units. The costs to sell applied are based on a standard market approach.
The business plans available as at the impairment test date forecast the future cash flows for all cash-generating units or groups of cash-generating units over a time horizon of five years. They are based on current long-term management expectations, which take into account both historical experience and information from published external sources, such as market studies, relevant to the divisions. Key planning assumptions include the development of revenue, adjusted EBITDA and adjusted operating free cash flow as well as the expected audience shares. The average annual revenue growth rates of the cash-generating units or groups of cash-generating units during the planning period are between minus $3.7 \%$ and $11.3 \%$ (previous year: $0.8 \%$ and $10.0 \%$ ). The average EBITDA margins of the cash-generating units or groups of cash-generating units during the planning period range from $6.9 \%$ to $29.0 \%$ (previous year: $5.2 \%$ to $31.6 \%$ ). The revenue growth rates of the cash-generating units or groups of cash-generating units used after the end of the five-year planning period are based on published external sources and are determined depending on the individual composition of the respective cash-generating unit or group of cash-generating units on the basis of country-specific long-term growth and inflation expectations. The forecast EBITDA margins of the cash-generating units or groups of cash-generating units for the period after the end of the planning period are between $9.1 \%$ and $27.5 \%$ (previous year: $8.4 \%$ and $31.2 \%$ ). A convergence period is used to reconcile the five-year planning period with the perpetual annuity.
The weighted average cost of capital (WACC) used for discounting purposes reflects the riskadjusted interest rate derived from the capital market. The discount rate is based on the risk-free interest rate of $2.5 \%$ (previous year: $2.75 \%$ ) and a market risk premium of $7.0 \%$ (previous year: $7.0 \%$ ). Furthermore, separately for each cash-generating unit or group of cash-generating units, a beta factor, the cost of debt and a debt-to-equity ratio, all derived from the respective peer group, are taken into account. In addition, country-specific risk premiums are applied depending on the individual composition of the respective cash-generating unit or group of cash-generating units. For the groups of cash-generating units for which the recoverable amount is determined as value in use, a pre-tax interest rate is used for discounted cash flows and for the cash-generating units or groups of cash-generating units for which the recoverable amount is determined as fair value less costs to sell, a post-tax interest rate is applied.
The estimated recoverable amount of the group of cash-generating units Entertainment exceeds its carrying amount by EUR 1,143 million. If the EBITDA margin of this group of cash-generating units declined by 4.8 percentage points after the end of the planning period or the post-tax
discount rate increased by 3.6 percentage points, the recoverable amount would equal the carrying amount of the group of cash-generating units.
The estimated recoverable amount of the group of cash-generating units Digital Platform \& Commerce exceeds its carrying amount by EUR 322 million. If the EBITDA margin of this group of cash-generating units declined by 3.9 percentage points after the end of the planning period or the pre-tax discount rate increased by 8.7 percentage points, the recoverable amount would equal the carrying amount of the group of cash-generating units.
The estimated recoverable amount of the group of cash-generating units
SevenVentures/SevenGrowth exceeds its carrying amount by EUR 51 million. If the EBITDA margin of this group of cash-generating units declined by 5.6 percentage points after the end of the planning period or the pre-tax discount rate increased by 18.9 percentage points, the recoverable amount would equal the carrying amount of the group of cash-generating units.
The assumptions and the underlying methodology used in impairment testing can have a significant impact on the respective values and ultimately on the amount of any recognized or potential impairment on goodwill. In particular, the determination of discounted cash flows is to a large extent subject to planning assumptions, which are particularly sensitive to changes in the macroeconomic market environment and can therefore significantly affect the impairment test results.
Programming assets include rights to feature films, series, commissioned productions, digital content, as well as advance payments made on such rights and on sports rights.
DEVELOPMENT OF PROGRAMMING ASSETS
in EUR $m$
| Capitalized rights | Advances paid | Total | |
|---|---|---|---|
| Balance as of January 1, 2023 | 959 | 127 | 1,086 |
| Additions | 754 | 81 | 835 |
| Disposals | $-6$ | 0 | $-6$ |
| Reclassifications | 74 | $-74$ | - |
| Amortization | $-833$ | - | $-833$ |
| Impairments | $-218$ | - | $-218$ |
| Balance as of December 31, 2023 / January 1, 2024 | 730 | 134 | 864 |
| non-current programming assets | 686 | ||
| current programming assets | 178 | ||
| Additions | 924 | 65 | 989 |
| Disposals | $-9$ | 0 | $-9$ |
| Reclassifications | 84 | $-84$ | - |
| Amortization | $-900$ | - | $-900$ |
| Impairments | $-117$ | - | $-117$ |
| Balance as of December 31, 2024 | 713 | 115 | 828 |
| non-current programming assets | 667 | ||
| current programming assets | 161 |
In the previous year, impairment losses of EUR 198 million and provisions for onerous contracts of EUR 126 million were recognized as part of the strategic realignment of program content. Of the provisions, EUR 98 million were utilized in the current financial year,
KEY ASSUMPTIONS AND ESTIMATES
Major components of programming assets are acquired from large film studios in the form of film packages. Among other things, the individual licenses of such film packages are initially measured in relation to the expected audience reach of the individual license broadcasts. The Group recognizes amortization of programming assets using a declining-balance method over the number of runs according to standardized matrixes, which reflect the expected audience reach potential or audience viewing duration relating to the respective broadcast. Impairments are recognized at the level of individual assets that do not generate cash inflows that are largely independent of those from other assets or groups of assets, as well as at the level of cash-generating units (programming groups) in the event that the estimated revenues of the respective cash-generating unit can no longer cover the respective carrying amount. The estimated revenues are subject to a wide range of planning assumptions that are sensitive to change and therefore may have a significant impact on the recoverability.
DEVELOPMENT OF OTHER INTANGIBLE ASSETS
in EUR $m$
| Trademarks | Customer relationships | Internally generated intangible assets | Miscellaneous other | Advances paid | Total | |
|---|---|---|---|---|---|---|
| COST | ||||||
| Balance as of January 1, 2023 | 608 | 127 | 286 | 476 | 63 | 1,559 |
| Exchange rate differences | $-7$ | 0 | 0 | $-2$ | 0 | $-9$ |
| Changes in scope of consolidation | 0 | - | $-8$ | 0 | $-3$ | $-12$ |
| Additions | - | - | 41 | 64 | 36 | 141 |
| Reclassifications | - | - | 44 | 6 | $-50$ | - |
| Disposals | $-2$ | $-96$ | $-49$ | $-24$ | $-3$ | $-174$ |
| Balance as of December 31, 2023 / January 1, 2024 | 599 | 30 | 313 | 520 | 42 | 1,504 |
| Exchange rate differences | 11 | 0 | 1 | 4 | 0 | 16 |
| Changes in scope of consolidation | $-42$ | - | $-2$ | 0 | - | $-45$ |
| Additions | - | - | 42 | 55 | 35 | 132 |
| Reclassifications | - | - | 33 | 8 | $-41$ | - |
| Disposals | - | $-8$ | $-33$ | $-82$ | $-2$ | $-125$ |
| Balance as of December 31, 2024 | 567 | 23 | 353 | 505 | 34 | 1,483 |
| AMORTIZATION, IMPAIRMENTS AND REVERSALS | ||||||
| Balance as of January 1, 2023 | 71 | 112 | 183 | 372 | 12 | 749 |
| Exchange rate differences | $-1$ | 0 | 0 | $-1$ | - | $-2$ |
| Changes in scope of consolidation | 0 | - | $-8$ | 0 | $-3$ | $-12$ |
| Additions | 15 | 8 | 43 | 58 | - | 124 |
| Impairments | 20 | 5 | 7 | 1 | 5 | 37 |
| Reversals | - | $-2$ | $-1$ | - | - | $-3$ |
| Reclassifications | - | - | 5 | 0 | $-6$ | 0 |
| Disposals | $-2$ | $-96$ | $-49$ | $-24$ | $-3$ | $-175$ |
| Balance as of December 31, 2023 / January 1, 2024 | 103 | 27 | 180 | 405 | 4 | 719 |
| Exchange rate differences | 2 | 0 | 1 | 2 | - | 5 |
| Changes in scope of consolidation | $-42$ | - | $-1$ | 0 | - | $-44$ |
| Additions | 12 | 1 | 46 | 63 | - | 123 |
| Impairments | - | - | 6 | 2 | - | 8 |
| Reversals | $-7$ | $-4$ | $-6$ | 0 | - | $-17$ |
| Reclassifications | - | - | 2 | - | $-3$ | - |
| Disposals | - | $-8$ | $-33$ | $-82$ | $-2$ | $-124$ |
| Balance as of December 31, 2024 | 68 | 16 | 194 | 391 | 0 | 669 |
| Carrying amount as of December 31, 2023 | 495 | 4 | 133 | 115 | 38 | 785 |
| Carrying amount as of December 31, 2024 | 500 | 6 | 159 | 115 | 34 | 814 |
The trademarks comprise assets with finite and indefinite useful lives. The carrying amount of the trademarks with indefinite useful lives at the reporting date is EUR 362 million (previous year: EUR 352 million).
The miscellaneous other category mainly includes software, licenses from marketing digital offerings of external providers and industrial property rights.
In the financial year 2024, impairment losses of EUR 8 million (previous year: EUR 37 million) mainly relate to impairments of internally generated intangible assets and other intangible assets in the Entertainment segment, for which future revenue expectations have decreased. The reversals of impairment losses in the financial year 2024 totaling EUR 17 million (previous year: EUR 3 million) result from the valuation of cash-generating units, for which future revenue expectations have increased. Thereof, EUR 6 million mainly relate to customer relationships and internally generated intangible assets in the Entertainment segment. In addition, reversals of impairment losses of
EUR 7 million for the flaconi trademark with an indefinite useful life and EUR 5 million primarily for internally generated intangible assets are attributable to the Commerce \& Ventures segment.
The following table provides an overview of the allocation of significant trademarks with indefinite useful lives to the cash-generating units for the purposes of the mandatory annual impairment test as well as the assumptions applied to the respective impairment tests as of December 31, 2024:
ASSUMPTIONS FOR IMPAIRMENT TESTING OF SIGNIFICANT TRADEMARKS WITH INDEFINITE USEFUL LIVES
| Cash-generating unit | Parship/ ElitePartner |
Verivox | eharmony | FLOYT | ATV Privat TV |
|---|---|---|---|---|---|
| Revenue growth p.a. after the end of the planning period ${ }^{1}$ | $1.5 \%(1.5 \%)$ | $1.5 \%(1.5 \%)$ | $1.5 \%(1.5 \%)$ | $1.5 \%(1.5 \%)$ | $1.0 \%(1.0 \%)$ |
| Discount rate pre-tax ${ }^{1}$ | $12.8 \%(12.6 \%)$ | $13.7 \%(13.9 \%)$ | $13.0 \%(12.6 \%)$ | $13.4 \%(13.7 \%)$ | $11.0 \%(11.4 \%)$ |
| Discount rate post-tax ${ }^{1}$ | $9.9 \%(9.7 \%)$ | $10.0 \%(10.1 \%)$ | $9.9 \%(9.7 \%)$ | $10.0 \%(10.1 \%)$ | $7.8 \%(7.8 \%)$ |
| Carrying amount of trademarks with indefinite useful lives (in EUR m) ${ }^{1,2}$ | 141 (141) | 107 (107) | 61 (58) | 23 (23) | 12 (12) |
1 Previous year's figures in parentheses.
2 Change in carrying amount at eharmony due to exchange rate differences.
The recoverable amount relevant for the identification and calculation of an impairment is determined for the cash-generating units Parship/ElitePartner and eharmony at fair value less costs to sell. In the case of all other cash-generating units to which trademarks with indefinite useful lifes are allocated, the recoverable amount is determined as value in use.
For details regarding the calculation of fair value less costs to sell, the business plans available at the impairment test date, the assumptions used after the end of the five-year planning period as well as the derivation of the WACC, all of which also form the basis for the impairment tests of the trademarks with indefinite useful lives, please refer to
The impairment tests for the other trademarks with indefinite useful lives performed as of December 31, 2024, have also confirmed the carrying amounts. The estimated recoverable amount of the cash-generating unit Parship/ElitePartner exceeds its carrying amount by EUR 1 million. If the EBITDA margin of this cash-generating unit declined by 0.2 percentage points after the end of the planning period or the post-tax discount rate increased by 0.1 percentage points, the recoverable amount would equal the carrying amount of the cash-generating unit.
The estimated recoverable amount of the cash-generating unit Verivox exceeds its carrying amount by EUR 219 million.
The estimated recoverable amount of the cash-generating unit eharmony exceeds its carrying amount by EUR 103 million.
The estimated recoverable amount of the cash-generating unit FLOYT exceeds its carrying amount by EUR 8 million. If the EBITDA margin of this cash-generating unit declined by 4.0 percentage points after the end of the planning period or the pre-tax discount rate increased by 3.3 percentage points, the recoverable amount would equal the carrying amount of the cash-generating unit.
The estimated recoverable amount of the cash-generating unit ATV Privat TV exceeds its carrying amount by EUR 6 million. If the EBITDA margin of this cash-generating unit declined by 1.8 percentage points after the end of the planning period or the pre-tax discount rate increased by 1.9 percentage points, the recoverable amount would equal the carrying amount of the cash-generating unit.
KEY ASSUMPTIONS AND ESTIMATES
The assumptions and the underlying methodology used in impairment testing can have a significant impact on the respective values and ultimately on the amount of any potential impairment on other intangible assets. In particular, the determination of discounted cash flows is to a large extent subject to planning assumptions, which are particularly sensitive to changes in the macroeconomic market environment and can therefore significantly affect the impairment test results.
The development of property, plant and equipment and rights-of-use to property, plant and equipment is presented in the following table:
| Real estate | Technical facilities |
Office furniture and equipment |
Advances paid | Total | |
| COST | |||||
| Balance as of January 1, 2023 | 436 | 184 | 88 | 197 | 905 |
| Exchange rate differences | -1 | 0 | 0 | - | -1 |
| Changes in scope of consolidation | -1 | - | 0 | - | -1 |
| Additions | 28 | 15 | 7 | 70 | 119 |
| Reclassifications | 3 | 2 | 0 | -4 | - |
| Disposals | -23 | -6 | -10 | 0 | -38 |
| Balance as of December 31, 2023 / January 1, 2024 | 442 | 195 | 86 | 262 | 984 |
| Exchange rate differences | 1 | 0 | 0 | - | 2 |
| Changes in scope of consolidation | - | - | -1 | - | -1 |
| Additions | 15 | 19 | 7 | 59 | 101 |
| Reclassifications | 128 | 15 | 0 | -144 | - |
| Disposals | -27 | -36 | -30 | 0 | -93 |
| Balance as of December 31, 2024 | 559 | 194 | 62 | 177 | 993 |
| DEPRECIATION, IMPAIRMENTS AND REVERSALS | |||||
| Balance as of January 1, 2023 | 191 | 156 | 68 | 0 | 415 |
| Exchange rate differences | 0 | 0 | 0 | - | -1 |
| Changes in scope of consolidation | -1 | - | 0 | - | -1 |
| Additions | 40 | 18 | 8 | - | 66 |
| Impairments | 3 | - | 0 | - | 3 |
| Reversals | -2 | - | - | - | -2 |
| Disposals | -21 | -6 | -9 | 0 | -36 |
| Balance as of December 31, 2023 / January 1, 2024 | 209 | 167 | 67 | 0 | 444 |
| Exchange rate differences | 1 | 0 | 0 | - | 1 |
| Changes in scope of consolidation | - | - | -1 | - | -1 |
| Additions | 37 | 17 | 10 | - | 64 |
| Impairments | 0 | 0 | 0 | - | 0 |
| Reversals | -5 | - | -6 | - | -11 |
| Disposals | -26 | -36 | -30 | 0 | -92 |
| Balance as of December 31, 2024 | 216 | 149 | 42 | - | 406 |
| Carrying amount as of December 31, 2023 | 233 | 27 | 18 | 262 | 540 |
| Carrying amount as of December 31, 2024 | 344 | 45 | 21 | 177 | 587 |
In the financial year 2024, as in the previous year, the reversals of impairment losses are mainly attributable to the segment Commerce \& Ventures. In the previous year, impairment losses related to the Commerce \& Ventures segment and the Entertainment segment.
The real estate and advances paid items include land and buildings that belong to the real estate leasing entity with which ProSiebenSat. 1 Media SE entered into a lease contract for the construction of a New Corporate Campus in Unterföhring in the financial year 2018. As ProSiebenSat. 1 Group can determine the relevant activities of the real estate leasing entity, that entity is fully consolidated. The real estate leasing entity's liabilities to the financing banks are recognized in other financial liabilities as real estate liabilities. If these loans are not sufficient for the completion of the New Corporate Campus, ProSiebenSat. 1 Media SE has the contractual obligation to provide the financial resources required for the completion of the construction. The land and buildings are secured by way of a land charge in the amount of the financing already drawn. Part of the first construction
phase was put into operation in October 2024.
In the financial year 2024, expenses relating to the New Corporate Campus of EUR 53 million (previous year: EUR 57 million) are capitalized.
The borrowing costs capitalized in the financial year 2024 amount to EUR 8 million (previous year: EUR 7 million).
For the capitalized specific borrowing costs interest rates between $5.1 \%$ and $5.6 \%$ (previous year: $4.3 \%$ and $4.6 \%$ ) and for general borrowing costs interest rates of $3.6 \%$ (previous year: $3.2 \%$ ) are applied in the financial year 2024, depending on the construction phase.
The lease agreements of ProSiebenSat. 1 Group relate to the renting of real estate, in particular office, studio and storage space, as well as the lease of other property, plant and equipment, mainly information technology, office furniture and equipment, and vehicles for employees.
The following table shows the development of the carrying amounts of right-of-use assets from leases:
| in EUR m | |||
|---|---|---|---|
| Real estate | Other property, plant and equipment | Total | |
| Balance as of January 1, 2023 | 174 | 11 | 184 |
| Exchange rate differences | 0 | 0 | 0 |
| Additions | 23 | 12 | 34 |
| Disposals | $-2$ | 0 | $-2$ |
| Depreciation | $-31$ | $-10$ | $-41$ |
| Impairments | $-3$ | - | $-3$ |
| Impairment reversals | 2 | - | 2 |
| Balance as of December 31, 2023 / January 1, 2024 | 162 | 12 | 174 |
| Exchange rate differences | 0 | 0 | 1 |
| Additions | 13 | 14 | 27 |
| Reclassifications | $-45$ | - | $-45$ |
| Disposals | $-3$ | 0 | $-3$ |
| Depreciation | $-28$ | $-11$ | $-39$ |
| Impairments | 0 | - | 0 |
| Impairment reversals | 5 | - | 5 |
| Balance as of December 31, 2024 | 106 | 16 | 121 |
The additions to right-of-use assets from real estate leases of EUR 13 million (previous year: EUR 23 million) mainly result from the renting of office space.
The reclassifications in the amount of EUR 45 million (previous year: EUR 0 million) are related to a purchase option exercised for the acquisition of leased real estate. The corresponding lease agreements were terminated, and the right-of-use assets were reclassified to the Group's own used real estate within the property, plant and equipment section. The following table contains the amounts recognized in profit or loss attributable to leases in which ProSiebenSat. 1 Group acts as lessee:
LEASING ITEMS IN PROFIT OR LOSS
in EUR $m$
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| Depreciation, impairments and reversal of impairments | 33 | 42 |
| Interest expenses | 4 | 3 |
| Off-balance for short-term and low-value leases | 29 | 26 |
| Total expenses for leases | $\mathbf{6 6}$ | $\mathbf{7 2}$ |
Expenses for short-term leases and leases for low-value assets almost exclusively include expenses in connection with short-term rental agreements in the motorhome rental business.
The total cash outflow from leases in which ProSiebenSat. 1 Group acts as lessee, including offbalance short-term or low-value leases, amounted to EUR 76 million in the financial year 2024 (previous year: EUR 74 million) whereas EUR 4 million (previous year: EUR 3 million) of this amount related to interest payments.
In some cases, ProSiebenSat. 1 Group enters into leases for real estate with an extension option for the lease term and which can only be exercised by the Group. Such extension options are taken into account for the measurement of the lease liability unless they are not reasonably certain. At the reporting date, potential future lease payments of EUR 78 million (previous year: EUR 80 million) (undiscounted) have not been taken into account in the measurement of the lease liability as it is not reasonably certain that the leases will be renewed. These potential cash outflows relate to periods of up to 19 years (previous year: up to 20 years).
In the reporting period 2024, ProSiebenSat. 1 Group held investments in associates and joint ventures, which are of minor importance to the Group. The carrying amount of these investments at the reporting date is EUR 12 million (previous year: EUR 11 million).

Trade receivables also include receivables from related parties.
+ Note 36 "Related parties"
Equity investments notably include fund investments and non-controlling interests acquired by the Group as part of its media-for-equity strategy.
The derivatives are mainly interest rate instruments and currency forwards to hedge interest rate and currency risks.
Other financial assets mainly include reimbursement receivables from suppliers, interest receivables in connection with tax matters and receivables from the provision of collateral.
The following table shows the changes in loss allowances for gross trade receivables and contract assets from contracts with customers totalling EUR 478 million (previous year: EUR 509 million):
CHANGES IN LOSS ALLOWANCES
in EUR $m$
| 2024 | thereof individually credit-impaired receivables | 2023 | thereof individually credit-impaired receivables | |
|---|---|---|---|---|
| Balance as of January 1 | 33 | 31 | 30 | 27 |
| Additions | 8 | 6 | 14 | 12 |
| Releases | $-9$ | $-8$ | $-2$ | $-2$ |
| Usage | $-12$ | $-11$ | $-9$ | $-6$ |
| Changes in scope of consolidation | $-1$ | - | 0 | - |
| Balance as of December 31 | 19 | 19 | 33 | 31 |
For further information on credit loss allowances, please refer to
| In EUR $m$ | ||||||
|---|---|---|---|---|---|---|
| 12/31/2024 | 12/31/2023 | |||||
| current | non-current | Total | current | non-current | Total | |
| Accrued items | 32 | - | 32 | 27 | - | 27 |
| Receivables from value added tax | 26 | - | 26 | 19 | - | 19 |
| Advance payments | 6 | - | 6 | 7 | - | 7 |
| Other | 23 | 1 | 24 | 14 | 2 | 15 |
| Total other receivables and assets | 87 | 1 | 88 | 67 | 2 | 68 |
The item "Other" includes a large number of immaterial individual items.
Cash and cash equivalents comprise bank balances and term deposits. They have maturities of three months or less as of the date of initial recognition and break down as follows:
| In EUR m | |||
|---|---|---|---|
| $12 / 31 / 2024$ | $12 / 31 / 2023$ | ||
| Bank balances | 245 | 302 | |
| Term deposits | 360 | 270 | |
| Cash in transit | 3 | 0 | |
| Total cash and cash equivalents | $\mathbf{6 0 8}$ | $\mathbf{5 7 3}$ |
The following table shows the cash and non-cash changes in financial liabilities:
in EUR $m$
| 01/01/2024 | Cash changes | Non-cash changes | 12/31/2024 | ||
|---|---|---|---|---|---|
| Exchange rate changes | Additions/Other | ||||
| Non-current financial liabilities | 2,119 | $-1$ | - | $-224$ | 1,894 |
| Current financial liabilities ${ }^{1}$ | - | - | - | 226 | 226 |
| Real estate liabilities | 167 | $-1$ | - | 17 | 184 |
| Lease liabilities | 165 | $-44$ | 1 | 8 | 129 |
| Put option liability | - | $-3$ | - | 7 | 4 |
| Total | 2,451 | $-48$ | 1 | 34 | 2,438 |
1 Excluded accrued interest.
in EUR $m$
| 01/01/2023 | Cash changes | Non-cash changes | 12/31/2023 | ||
|---|---|---|---|---|---|
| Exchange rate changes | Additions/Other | ||||
| Non-current financial liabilities | 2,117 | $-1$ | - | 2 | 2,119 |
| Real estate liabilities | 133 | 35 | - | - | 167 |
| Lease liabilities | 178 | $-45$ | 0 | 32 | 165 |
| Total | 2,427 | $-11$ | 0 | 34 | 2,451 |
As of December 31, 2024, the subscribed capital of ProSiebenSat. 1 Media SE amounts to EUR 233 million (previous year: EUR 233 million), with a nominal value of EUR 1.00 per share. Accordingly, as of December 31, 2024, the number of shares issued amounted to 233,000,000 (previous year: 233,000,000 shares), of which the Company holds 6,115,915 shares (previous year: 6,299,657 shares) as treasury shares. The shares are fully paid up.
+ Subsection "Tressury shares"
The capital reserve amounts to EUR 1,045 million (previous year: EUR 1,045 million). It mainly consists of equity contributed by shareholders in excess of the subscribed capital.
The accumulated other comprehensive income of EUR 57 million (previous year: EUR 32 million) in ProSiebenSat. 1 Group's equity includes the effects of currency translation of the financial statements of foreign subsidiaries amounting to EUR 46 million (previous year: EUR 26 million), the cash flow hedge reserve after taxes of EUR 19 million (previous year: EUR 14 million), and the effect arising from remeasuring defined benefit plans after taxes amounting to minus EUR 7 million (previous year: EUR -8 million).
The expenses and income recognized in other comprehensive income throughout the financial year 2024 can be broken down as follows:
OTHER COMPREHENSIVE INCOME
in EUR $m$
| 2024 | 2023 | |||||
|---|---|---|---|---|---|---|
| before taxes | income taxes | after taxes | before taxes | income taxes | after taxes | |
| Currency translation ${ }^{1}$ | 29 | - | 29 | $-20$ | - | $-20$ |
| Tranlations effects of the period | 29 | - | 29 | $-20$ | - | $-20$ |
| Cash flow hedges | 7 | $-2$ | 5 | $-37$ | 10 | $-27$ |
| Changes of the period | 25 | $-7$ | 18 | $-10$ | 3 | $-7$ |
| Reclassification to hegded item or consolidated income statement | $-18$ | 5 | $-13$ | $-27$ | 8 | $-19$ |
| Remeasurement of defined benefit pension plans | 0 | 0 | 0 | $-1$ | 0 | $-1$ |
| Total other comprehensive income ${ }^{1}$ | 36 | $-2$ | 34 | $-58$ | 11 | $-48$ |
1 In the financial year 2024, EUR 9 million (previous year: EUR -8 million) of the pre- and post-tax amounts are attributable to non-controlling interests.
With the exception of General Atlantic PD B.V., Amsterdam, Netherlands ("General Atlantic"), a direct subsidiary of General Atlantic Coöperatief U.A., Amsterdam, Netherlands, no other shareholders have significant interests in subsidiaries. General Atlantic holds a non-controlling share and voting interest of $28.4 \%$ in NCG - NUCOM GROUP SE, Unterföhring ("NuCom Group") and a non-controlling share and voting interest of $45.0 \%$ in ParshipMeet Holding GmbH, Hamburg ("ParshipMeet Group").
+ Note 34 "Segment reporting"
As ProSiebenSat. 1 Group holds a preferred share in each of NuCom Group and ParshipMeet Group, net assets and net result for the period are allocated disproportionately to the respective capital shares. Each of the preferred shares grant a fixed return of $8 \%$ per annum on the preferred share amount and a liquidation preference. If the Annual General Meeting or the Advisory Board resolves to distribute a dividend, the interest is paid in the form of an advance dividend. Otherwise, the interest claim increases the preferred amount. The pro rata distribution of net assets is made accordingly after deducting the preferred shares, and that of net income for the period after deducting the acquired preferred interest claims. For further details regarding the accounting treatment of preferred shares, please refer to
+ Note 2 "Accounting principles", Subsection "Equity attributable to controlling and non-controlling shareholders"
As of December 31, 2024, the claims from the two preferred shares recognized in equity amounted to EUR 616 million (previous year: EUR 637 million).
The following table contains financial information of the respective groups of entities and a reconciliation between the groups' net assets and General Atlantic's pro rata share as noncontrolling shareholder. The presentation is based on figures before intra-group eliminations.
FINANCIAL INFORMATION FOR NUCOM GROUP AND PARSHIPMEET GROUP
in EUR $m$
| 12/31/2024 | $12 / 31 / 2023$ | |||
|---|---|---|---|---|
| NuCom Group | ParshipMeet Group | NuCom Group | ParshipMeet Group | |
| Non-current assets | 537 | 603 | 516 | 983 |
| Current assets | 213 | 135 | 194 | 188 |
| Non-current liabilities | 100 | 101 | 112 | 111 |
| Current liabilities | 158 | 97 | 135 | 106 |
| Net assets | 493 | 540 | 463 | 953 |
| Preferred share | 270 | 346 | 250 | 387 |
| Net assets attributable to other shareholders (excl. General Atlantic) | $-2$ | - | $-2$ | - |
| Share of General Atlantic | 28.4\% | 45.0\% | 28.4\% | 45.0\% |
| Net assets attributable to General Atlantic | 64 | 87 | 61 | 255 |
in EUR $m$
| 2024 | 2023 | |||
|---|---|---|---|---|
| NuCom Group | ParshipMeet Group | NuCom Group | ParshipMeet Group | |
| Revenues | 808 | 375 | 666 | 434 |
| Result before income taxes | 42 | $-360$ | $-27$ | 45 |
| Net result for the period | 30 | $-363$ | $-26$ | 32 |
| Net result for the period attributable to shareholders of ProSiebenSat. 1 Media SE | 27 | $-187$ | $-13$ | 32 |
| Net result for the period attributable to General Atlantic | 3 | $-177$ | $-13$ | - |
| Net result for the period attributable to other shareholders | 0 | - | 0 | - |
| Other comprehensive income | 0 | 20 | 0 | $-17$ |
| Other comprehensive income attributable to shareholders of ProSiebenSat. 1 Media SE | 0 | 11 | 0 | $-9$ |
| Other comprehensive income attributable to General Atlantic | 0 | 9 | 0 | $-8$ |
| Total comprehensive income | 30 | $-343$ | $-26$ | 16 |
| Total comprehensive income attributable to shareholders of ProSiebenSat. 1 Media SE | 27 | $-176$ | $-13$ | 23 |
| Total comprehensive income attributable to General Atlantic | 3 | $-168$ | $-13$ | $-8$ |
| Total comprehensive income attributable to other shareholders | 0 | - | 0 | - |
| Return on preferred share | 20 | 29 | 36 | 33 |
| Change in cash and cash equivalents | $-2$ | $-7$ | $-4$ | $-5$ |
General Atlantic, as a non-controlling shareholder, has certain protective rights (e.g. with respect to the sale of major assets) at both NuCom Group and ParshipMeet Group, which may significantly restrict ProSiebenSat. 1 Group's ability to gain access to or use assets of its subsidiaries.
An amount of EUR 2 million (previous year: EUR 6 million) in ProSiebenSat. 1 Group's net assets and an amount of EUR 1 million (previous year: EUR 2 million) in total comprehensive income are attributable to several other non-controlling interests.
In the past financial year, a dividend of EUR 0.05 (previous year: EUR 0.05 ) per share was distributed. The dividend payment amounted to EUR 11 million (previous year: EUR 11 million).
For the financial year 2024, the Executive Board and the Supervisory Board propose to the Annual General Meeting the distribution of a dividend of EUR 0.05 per share to holders entitled to dividends. This corresponds to an expected total distribution of around EUR 11 million. Payment of the proposed dividend is subject to approval by the ordinary Annual General Meeting.
On April 30, 2024, the Annual General Meeting resolved to cancel the authorized capital approved by resolution of June 1, 2021 (Authorized Capital 2021). The resolution of June 1, 2021, originally authorized the Executive Board, with the consent of the Supervisory Board, to increase the share capital by in total up to EUR 46,600,000 through May 31, 2026. The Annual General Meeting on April 30, 2024, did not pass a resolution to create new authorized capital, so the Executive Board is not authorized to increase equity for the time being.
By resolution of the Annual General Meeting on June 1, 2021, the Executive Board is authorized, subject to the consent of the Supervisory Board, to issue bearer and/or registered convertible and/or option bonds in the total nominal amount of up to EUR 800,000,000, in return for contributions in cash and/or in kind, until May 31, 2026, and to grant the holders or creditors of such bonds conversion or option rights to subscribe for in total up to 23,300,000 new registered no-par value shares in the pro rata amount of in total up to EUR 23,300,000 of the Company's registered share capital, and/or to stipulate respective conversion rights of ProSiebenSat. 1 Media SE (Authorization 2021). For this purpose, the share capital was contingently increased by in total up to EUR 23,300,000 to be effected through the issuance of up to 23,300,000 new registered no-par value shares (Contingent Capital 2021). The Executive Board is authorized to exclude shareholders' pre-emptive rights under certain conditions.
In accordance with Section 71 (1) no. 8 of the German Stock Corporation Act (AktG), the Annual General Meeting by resolution of June 12, 2019, authorized the Company, subject to the consent by the Supervisory Board and in accordance with the more detailed conditions of the authorization, to acquire treasury shares of the Company on or before June 11, 2024, in the total amount of up to 10.0\% of the Company's share capital that existed at the time the authorization was granted or - if this value is lower - of up to 10.0\% of the Company's share capital existing at the time the authorization is exercised, and to use these shares, potentially excluding pre-emptive rights, in the cases specified in more detail in the authorization (Authorization 2019). Treasury shares may also be acquired using derivatives in an amount of up to 5.0\% of the share capital existing at the time the authorization was granted or - if this figure is lower - existing at the time the authorization is exercised in accordance with the more detailed conditions of the authorization.
No treasury shares were acquired in the financial years 2024 and 2023. At the Annual General Meeting on April 30, 2024, no new resolution was passed with regard to the acquisition of treasury shares.
The "myShares" employee share program is regularly serviced by issuing treasury shares. In the financial year 2024, 183,742 (previous year:215,022) treasury shares were issued to employees under the program. In total, the number of treasury shares decreased from 6,299,657 as of December 31, 2023, to 6,115,915 as of December 31, 2024.
Capital management instruments used at ProSiebenSat. 1 Group include equity measures, dividend payments to shareholders, share buy-backs and debt financing measures.
ProSiebenSat. 1 Group's capital management is aimed at securing the Group's long-term ability to continue as a going concern and generating appropriate returns for the shareholders. Management takes into account changes in the macroeconomic environment and risks arising from the underlying business activities. It is furthermore important to ProSiebenSat. 1 Group to ensure unrestricted capital market access to various debt financing instruments and the servicing of financial liabilities.
As part of active debt management, the leverage ratio in particular i.e., the ratio of net financial debt to adjusted EBITDA is monitored over the past twelve months, and capital and liquidity requirements as well as the timing of refinancing measures are managed.
For information on the calculation of adjusted EBITDA, please refer to
$\star$ Note 34 "Segment reporting"
ProSiebenSat. 1 Group's capital structure was as follows as of the reporting date:
in EUR $m$
| $\mathbf{1 2 / 3 1 / 2 0 2 4}$ | $12 / 31 / 2023$ | |
|---|---|---|
| Shareholders' equity | $\mathbf{1 , 4 6 9}$ | $\mathbf{1 , 5 8 0}$ |
| Share of total capital | $26.2 \%$ | $26.8 \%$ |
| Total financial debt excluded accrued interest and real estate liabilities | $\mathbf{2 , 1 2 0}$ | $\mathbf{2 , 1 1 9}$ |
| Share of total capital | $\mathbf{3 7 . 8 \%}$ | $\mathbf{3 6 . 0 \%}$ |
| Leverage ${ }^{1}$ | $\mathbf{2 . 7}$ | $\mathbf{2 . 7}$ |
| Total capital (total equity and liabilities) | $\mathbf{5 , 6 0 8}$ | $\mathbf{5 , 9 0 4}$ |
1 Leverage reflects the ratio of net financial debt to adjusted EBITDA in the last twelve months. For the definitions of leverage and net financial debt, please refer to the combined management report, chapter "Group financial position and liquidity".
For further information on the financial management of ProSiebenSat. 1 Group, please refer to
« "Group Financial Position and Liquidity" section in the Combined Management Report
The provisions for pensions were recognized for defined benefit plan obligations to active and former members of the ProSiebenSat. 1 Media SE Executive Board and their surviving dependents. The biometric data is derived from the Heubeck 2018G mortality tables. The pension agreements provide for benefits after the contractual age limit is reached, in the event of permanent incapacity for work or in the event of the death of the beneficiary. The beneficiaries have a contractual right to choose between a lifelong pension, several annual installments or a one-off payment.
The assets held as plan assets on the basis of a dual trust structure ("Contractual Trust Agreement" or "CTA") are listed investment fund units with an investment focus on US and European fixedincome investments and equities as well as cash and cash equivalents. In addition, the listed investment fund units include smaller positions of Asian equities as well as emerging market equities. The investment strategy of the CTA reflects the life cycle of the underlying liability. Plan assets are measured at fair value and offset with the pension obligation. The fair value of the plan assets was EUR 26 million as of the reporting date (previous year: EUR 23 million). As of December 31, 2024, the offsetting of the present value of the obligations and the plan assets therefore resulted in a net liability of EUR 0 million (previous year: EUR 2 million).
The following table shows the development of the present value of the pension obligation and of the fair value of the plan assets in the financial year 2024:
PRESENT VALUE OF OBLIGATIONS 2024
in EUR $m$
| Fair value of plan assets |
Present value of pension obligation |
|
|---|---|---|
| Balance as of January 1 | $\mathbf{2 3}$ | $\mathbf{2 5}$ |
| Amounts recognized in profit or loss | ||
| Current service cost | - | 0 |
| Past service cost | - | 0 |
| Interest income (plan assets)/interest expense (pension obligation) | 1 | 1 |
| Income from early plan settlement | - | - |
| Total amount recognized in profit or loss | $\mathbf{1}$ | $\mathbf{1}$ |
| Remeasurements | 1 | - |
| Gains ( $H /$ losses (-) on plan assets, excluding amounts included in interest income | - | 0 |
| Gains ( $H /$ losses (-) from changes in financial assumptions | - | 0 |
| Gains ( $H /$ losses (-) from experience adjustments | - | 0 |
| Total amount recognized in other comprehensive income | $\mathbf{1}$ | $\mathbf{0}$ |
| Funding of plan assets | 1 | - |
| Pension payments | - | -1 |
| Balance as of December 31 | $\mathbf{2 6}$ | $\mathbf{2 6}$ |
In the previous year, the present value of the pension obligation and the fair value of the plan assets developed as follows:
NET PENSION OBLIGATIONS 2023
in EUR $m$
| Fair value of plan assets |
Present value of pension obligation |
|
|---|---|---|
| Balance as of January 1 | $\mathbf{2 3}$ | $\mathbf{2 4}$ |
| Amounts recognized in profit or loss | - | 1 |
| Current service cost | - | 0 |
| Past service cost | 1 | 1 |
| Interest income (plan assets)/interest expense (pension obligation) | -1 | -1 |
| Income from early plan settlement | 0 | -1 |
| Total amount recognized in profit or loss | $\mathbf{1}$ | $\mathbf{1}$ |
| Remeasurements | 0 | - |
| Gains ( $H /$ losses (-) on plan assets, excluding amounts included in interest income | -1 | 1 |
| Gains ( $H /$ losses (-) from changes in financial assumptions | - | 0 |
| Gains ( $H /$ losses (-) from experience adjustments | 0 | 1 |
| Total amount recognized in other comprehensive income | -1 | -2 |
| Funding of plan assets | 23 | $\mathbf{2 5}$ |
| Pension payments | ||
| Balance as of December 31 |
The following parameters were used for this calculation:
PENSION OBLIGATIONS MEASUREMENT PARAMETERS
| 2024 | 2023 | |
|---|---|---|
| Discount rate | $3.4 \%$ | $3.5 \%$ |
| Salary growth rate | $0.0 \%$ | $0.0 \%$ |
| Pension growth rate | $1.0 \%$ | $1.0 \%$ |
For ProSiebenSat. 1 Group, the discount rate is the material actuarial assumption for the measurement of its pension obligations. If this variable increased (decreased) by 0.5 percentage points, the pension obligation as of the reporting date in 2024 would be 8\% lower (higher) than the carrying amount recognized as of this date.
The weighted duration of the pension obligation averages nine years (previous year: 9 years) until retirement age.
The Group expects the following pension payments in the years ahead:
EXPECTED PENSION PAYMENTS
in EUR m
| 2025 | 2026 | 2027 | 2028 | 2029 | |
|---|---|---|---|---|---|
| Expected pension payments | 2 | 1 | 2 | 5 | 1 |
in EUR m
| 01/01/2024 | Additions | Usage | Release | Foreign exchange and intered effects | 12/31/2024 | |
|---|---|---|---|---|---|---|
| Provisions for onerous contracts | 134 | 5 | $-103$ | $-6$ | 1 | 30 |
| thereof current | 111 | 30 | ||||
| Provisions for risks from business operations | 34 | 31 | $-28$ | $-5$ | 1 | 33 |
| thereof current | 34 | 33 | ||||
| Provision for employee benefits | 9 | 4 | $-4$ | - | - | 9 |
| thereof current | 4 | 3 | ||||
| Miscellaneous other provisions | 41 | 27 | $-6$ | $-8$ | 1 | 54 |
| thereof current | 39 | 50 | ||||
| Total | 218 | 66 | $-141$ | $-19$ | 2 | 127 |
| thereof current provisions | 188 | 117 |
Provisions comprise current provisions in the amount of EUR 117 million (previous year: EUR 188 million) and non-current provisions in the amount of EUR 10 million (previous year: EUR 30 million).
ProSiebenSat. 1 Group expects the vast majority of the non-current provisions to result in cash outflows within the next five years.
In the reporting period as in the previous year, provisions for onerous contracts primarily relate to programming assets. These relate to purchase obligations for US studio program formats that are no longer eligible for broadcasting as part of the realignment of the program strategy.
+ Note 7 "Cost of sales"
The provisions for risks from business operations relate in particular to reimbursement obligations from contracts with customers of uncertain amounts and expected payments to broadcasters in connection with video and live entertainment offerings.
The provisions for employee benefits primarily comprise variable compensation owed to individual executives and members of the Executive Board.
+ Note 35 "Share- and performance-based payment"
The miscellaneous other provisions comprise the following items:
in EUR $m$
| $\mathbf{1 2 / 3 1 / 2 0 2 4}$ | $12 / 31 / 2023$ | |
|---|---|---|
| Additional payments to bestseller beneficiaries | 10 | 11 |
| Value added tax | 7 | 6 |
| Other fines | 7 | 1 |
| Interest on tax liability | 5 | 9 |
| Other | 25 | 15 |
| Total | $\mathbf{5 4}$ | $\mathbf{4 1}$ |
The provision for other fines mainly relates to consumer protection proceedings in Australia. EUR 6 million (previous year: EUR 0 million) was set aside for this in the financial year 2024.
Provisions are recognized and measured on the basis of estimates regarding the amount and probability of future outflows of resources, as well as on the basis of past experience and the circumstances known at the reporting date. In assessing the amount of provisions, all available factual information, in particular claims asserted and experience with comparable transactions, is taken into account and assumptions are made regarding the probability of occurrence and the range of possible claims. The assessment of whether a present obligation exists is generally based on the opinions of internal or external experts.
in EUR $m$
| current | non-current | Total 12/31/2024 | |
|---|---|---|---|
| Loans and borrowings | - | 1,196 | 1,196 |
| Promissory notes | 226 | 698 | 924 |
| Real estate liabilities | 5 | 179 | 184 |
| Accrued interest | 10 | - | 10 |
| Total financial debt | 241 | 2,074 | 2,315 |
| Trade and other payables | 909 | 41 | 950 |
| Lease liabilities | 37 | 92 | 129 |
| Put option liabilities | 17 | - | 17 |
| Accrued media authority liabilities | 14 | - | 14 |
| Liabilities from derivatives | 1 | 3 | 4 |
| Miscellaneous other financial liabilities | 6 | 4 | 10 |
| Total other financial liabilities | 75 | 99 | 174 |
| Total financial liabilities | 1,225 | 2,214 | 3,439 |
| current | non-current | Total 12/31/2023 | |
|---|---|---|---|
| Loans and borrowings | - | 1,195 | 1,195 |
| Promissory notes | - | 924 | 924 |
| Real estate liabilities ${ }^{1}$ | 3 | 165 | 167 |
| Accrued interest ${ }^{1}$ | 13 | - | 13 |
| Total financial debt | 15 | 2,283 | 2,299 |
| Trade and other payables | 881 | 59 | 939 |
| Lease liabilities | 56 | 109 | 165 |
| Put option liabilities | 13 | 12 | 24 |
| Accrued media authority liabilities | 11 | - | 11 |
| Liabilities from derivatives | 4 | 13 | 17 |
| Miscellaneous other financial liabilities | 7 | 5 | 12 |
| Total other financial liabilities | 90 | 138 | 229 |
| Total financial liabilities | 986 | 2,481 | 3,467 |
1 Prior-year figures adjusted due to a reclassification of real estate liabilities and accrued interest from other financial liabilities to financial debt.
Non-current loans and borrowings include a term loan with a nominal amount of EUR 1,200 million as of December 31, 2024 (previous year: EUR 1,200 million), which bears floating-rate interest at Euribor money market rates plus a credit margin. In April 2024, the Group extended the majority of the EUR 353 million loan tranche due in April 2026 by a further year until April 2027. The remaining part of this loan tranche of EUR 47 million is due in April 2026. The EUR 800 million tranche has a term until April 2027.
As of the reporting date, ProSiebenSat. 1 Group also has outstanding promissory notes with a total nominal volume of EUR 925 million (previous year: EUR 925 million) and remaining terms of between one and seven years.
In the event of a change of control of ProSiebenSat. 1 Media SE as a result of the direct or indirect acquisition of more than 50.0\% of the voting rights of ProSiebenSat. 1 Media SE by third parties, the creditors of all aforementioned instruments and the revolving credit facility which is not utilized as of December 31, 2024 and 2023, are entitled to terminate and demand repayment.
Trade and other payables include liabilities from voucher sales amounting to EUR 268 million (previous year: EUR 335 million). Trade and other payables also include liabilities to related parties.
| 12/31/2024 | 12/31/2023 | |||
|---|---|---|---|---|
| current | non-current | current | non-current | |
| Accrued items and advance payments received | 83 | 1 | 91 | 1 |
| Employee benefits | 56 | - | 113 | - |
| Value added tax | 45 | - | 51 | - |
| Event vouchers | 33 | - | - | - |
| Other taxes | 21 | - | 19 | - |
| Outstanding advertising services | 16 | 3 | 9 | 6 |
| Miscellaneous other | 20 | 0 | 22 | 2 |
| Total | 273 | 4 | 305 | 9 |
Accrued items and advance payments received particularly contain advance payments received and accruals for marketing rights.
The decrease in liabilities for employee benefits mainly relates to severance payments made in connection with restructuring measures in the Entertainment segment and in the holding company in the financial year 2023.
Contract liabilities from customer payments for experience vouchers totalling EUR 33 million (previous year: EUR 0 million) include the contract liabilities of Jochen Schweizer GmbH and mydays GmbH in accordance with IFRS 15 that have arisen since the business model was changed in October 2024.
+ Note 2 „Accounting principles"
The item "Outstanding advertising services" contains contract liabilities for the rendering of advertising services from media-for-equity transactions for which the Group has already received the corresponding company shares.
The item "Miscellaneous other" includes an amount of EUR 8 million (previous year: EUR 14 million) of contract liabilities from advertising spots to be delivered free of charge because of rebate agreements.
In total, other liabilities contain contract liabilities of EUR 119 million (previous year: EUR 93 million).
Major legal disputes in which ProSiebenSat. 1 Media SE and/or companies controlled by ProSiebenSat. 1 Media SE are involved as defendants are shown below:
movies or TV series reach certain viewer ratings. Derived from these Joint Remuneration Rules, the broadcasting group has also concluded Joint Remuneration Rules for the telenovela genre with the Directors' Association. Out-of-court settlements have been reached with individual actors who have asserted claims for additional remuneration. A total of EUR 10 million was recognised as a provision for this complex of issues and other related claims as of December 31, 2024 (previous year: EUR 11 million). This amount does not include payments already made in individual cases. The provision amount reflects the best possible estimate of the additional remuneration that will probably still have to be paid on the basis of the Joint Remuneration Rules already concluded, the specific models for further Joint Remuneration Rules already developed by the broadcasting group, some of which have already been presented to the associations and specifically negotiated with them, and in individual cases on the basis of settlements. The provision amount also takes into account the risks with regard to the VAT treatment of bestseller remuneration, which has not been conclusively clarified for some time. In the meantime, the Federal Fiscal Court has ruled that subsequent remuneration pursuant to Section 32a UrhG is subject to VAT. It is also possible that other authors will assert further justified claims under Section 32a UrhG that are not covered by the existing Joint Remuneration Rules or provisions (for example, also for other programme genres). It is therefore currently not possible to reliably estimate the impact on our earnings performance.
Moreover, ProSiebenSat. 1 Media SE and companies controlled by it are defendants or parties in further court and arbitration proceedings as well as regulatory proceedings. Based on current knowledge, these proceedings do not significantly impact the economic situation of ProSiebenSat. 1 Group.
KEY ASSUMPTIONS AND ESTIMATES
The amount of contingent liabilities is estimated on the basis of estimates of the future outflow of resources, past experience and the circumstances known at the reporting date. To assess the amount, all available factual information, in particular asserted claims and experience with comparable transactions, is taken into account and assumptions are made about the probability of occurrence and the range of possible claims. Nevertheless, in many cases it is not possible to determine sufficiently reliable values. The assessment of whether a current obligation can be assumed to exist is generally based on expert opinions from internal or external experts.
The following table contains the other financial obligations not recognized in the statement of financial position:
| 12/31/2024 | $12 / 31 / 2025$ | |
|---|---|---|
| Purchase commitments for programming assets | 1,099 | 1,179 |
| Distribution | 159 | 130 |
| Miscellaneous | 256 | 191 |
| Total | $\mathbf{1 , 5 1 5}$ | $\mathbf{1 , 5 0 0}$ |
The amounts presented are not discounted.
The purchase commitments for programming assets derive from agreements for the acquisition of licenses for films and series as well as commissioned productions concluded before December 31, 2024. A large proportion of the contracts is denominated in US dollars.
The item "Distribution" includes financial obligations for satellite services, obligations under contracts for terrestrial transmission facilities and cable feed charges.
In both the financial year 2024 and the previous year, miscellaneous other financial obligations mainly include purchase obligations for supply and service contracts already concluded, in particular in connection with the New Corporate Campus building at the Unterföhring site, in the amount of EUR 72 million, and with IT services.
ProSiebenSat. 1 Group is exposed to various financial risks as a result of its ongoing business operations and with respect to its debt financing. These risks are managed by the central treasury department as part of financial risk management. The main objectives of financial risk management are to ensure solvency at all times and to manage market price risks in a riskadequate manner. The derivative financial instruments used in this context are entered into exclusively with a view to hedging against existing market price risks and are not used for speculative purposes. In principle, ProSiebenSat. 1 Group uses hedge accounting to provide a meaningful and economically appropriate representation of the earnings effects of interest rate and currency hedging measures.
The principles, tasks and responsibilities of financial risk management are set down in ProSiebenSat. 1 Group's internal financial guidelines. Risks are reported to the Executive Board on a monthly basis.
The risks explained below have been identified as material and are assessed on an ongoing basis. After taking hedging activities into account, ProSiebenSat. 1 Group does not consider itself to be exposed to any material concentrations of risk.
ProSiebenSat. 1 Group defines interest rate risk as the risk of rising financing costs due to increases in interest rates. ProSiebenSat. 1 Group is exposed to interest rate risk on the one hand through its floating-rate financial liabilities and on the other hand through future financing measures. The floating-rate financial liabilities mainly consist of an unsecured syndicated loan with two term loan tranches (term loan) and a revolving credit facility (RCF). Both bear interest at Euribor money market rates plus a credit margin. In April 2024, the Group extended the majority of the loan tranche previously due in April 2026, by a further year to April 2027, for an amount of EUR 353 million. The remaining portion of this loan tranche of EUR 47 million will continue to be due in April 2026. The loan tranche of EUR 800 million and the revolving credit facility (RCF) of EUR 500 million (previous year: EUR 500 million) have a term until April 2027. The RCF was not utilized in the financial year 2024 or in the previous year.
Furthermore, ProSiebenSat. 1 Group has outstanding promissory notes with a volume of EUR 925 million and remaining terms of one to seven years. EUR 298 million of this relates to floating-rate tranches, which bear interest based on Euribor money market rates.
ProSiebenSat. 1 Group hedges the interest rate risk arising from floating-rate financial liabilities and future financing measures using interest rate swaps and interest rate options.
In the case of interest rate swaps, variable interest payments are exchanged for fixed interest payments or a compensation payment in the amount of the difference between the two payments made or received. The uncertain amounts of future variable interest payments on the hedged loans are thus economically converted into fixed interest payments. The fair values of the interest rate swaps are determined by discounting the expected future cash flows.
The interest rate options held by the Group consist of purchased interest rate caps, written interest rate floors and interest rate collars. In the case of a purchased interest rate cap, if the variable interest rate exceeds the exercise price agreed in the option contract, ProSiebenSat. 1 Group acquires the right to exchange future variable market interest payments for fixed interest payments or to receive a compensation payment equal to the difference between the interest payment calculated from the market interest rate and the exercise price agreed in the option contract. This also effectively results in a transfer of future variable interest payments into fixed interest payments, but only if this is beneficial for ProSiebenSat. 1 Group. An option premium must be paid for the acquired swap right or the right to receive a compensation payment.
In the case of a written interest rate floor, if the variable market interest rate falls below the exercise price agreed in the option contract, ProSiebenSat. 1 Group is obliged to exchange future variable market interest payments for fixed interest payments or to make a compensatory payment equal to the difference between the exercise price agreed in the option contract and the interest payment calculated from the market interest rate. ProSiebenSat. 1 Group receives an option premium for assuming the obligation to exchange or pay the difference. Floors were concluded in the previous year in combination with existing caps, whereby the agreed fixed interest rate of the floor was selected so that it corresponds to the fixed interest rate of the associated cap. The combination of caps and floors with the same fixed interest rate creates a synthetic hedging instrument that works in the same way as an interest rate swap.
With an interest rate collar, two fixed interest rates are set to create the upper and lower bound of a band of interest rates. If the variable market interest rate exceeds the higher fixed interest rate or falls below the lower fixed interest rate, the variable interest payments are exchanged for fixed interest payments, or a compensation payment is made in the amount of the difference. If the market interest rate is between these two fixed interest rates, no exchange or compensation payment is made and ProSiebenSat. 1 Group effectively pays the variable interest rate agreed under the hedged underlying transaction.
The fair values of the interest rate options are calculated on the basis of a standard market option pricing model.
To the extent that the interest rate swaps and interest rate collars can be expected to offset the interest rate-induced changes in cash flows hedged as part of the hedging strategy from the variable interest rate loans to a sufficiently high degree during their term, they are designated as hedging instruments in a cash flow hedge. Effectiveness is measured using the hypothetical derivative method, under which the changes in the fair value of the hedging instrument are compared with the changes in the fair value of a hypothetical "perfect" derivative, i.e. one that would fully replicate the interest rate-induced cash flows and changes in the underlying transaction. The hedging instruments and the hedged interest payments match in terms of nominal amounts, hedged interest rates, maturities and payment dates. For the purposes of measuring effectiveness, potential cash flow effects resulting from the reform of international reference interest rates are excluded for the duration of the hedging relationship, as required by the International Financial Reporting Standards for a reference interest rate such as Euribor. Hedge ineffectiveness can therefore only arise from changes in the credit default risk of the hedging instruments or from the interest rate floor of $0 \%$ that applies to the hedged loans. If the change in market value of the hedging instrument (including the change in credit default risk) is greater than the change in market value of the hypothetical derivative, the excess amount is immediately recognized in profit or loss as hedge ineffectiveness. The remaining effective portion is transferred to the cash flow hedge reserve in equity and only recognized in consolidated profit or loss when the hedged interest payment affects the income statement.
As of December 31, 2024, ProSiebenSat. 1 Group holds interest rate collars with a nominal volume totalling EUR 300 million (previous year: EUR 300 million) that hedge the Euribor interest rate risk in the period up to 2027 and were designated as hedging instruments in a cash flow hedge.
In addition to the interest rate collars mentioned above, the Group holds interest rate caps in the amount of EUR 900 million (previous year: EUR 900 million), of which EUR 850 million (previous year: EUR 850 million)is used to hedge the interest rate risk until 2027and a further EUR 50 million as in the prior year to hedge the interest rate risk until 2025. Interest rate caps with a volume of EUR 500 million (previous year: EUR 500 million) are combined with interest rate floors of the same volume to form synthetic swaps and recognized as freestanding hedges at fair value through profit or loss. The remaining interest rate caps with a volume of EUR 400 million (previous year: EUR 400 million) are also recognized as stand-alone hedges at fair value.
In the case of the financial liabilities managed as part of interest rate risk management, the fixedinterest portion in relation to the nominal amount of the total financial liabilities was approximately $86 \%$ as of December 31, 2024 (previous year: approx. $86 \%$ ). As in the previous year the fixed interest rate floor and fixed interest rate ceiling of the interest rate collars amount to $1.95 \%$ and $4.35 \%$ per annum as of December 31, 2024. The average interest rate cap of the interest rate caps, which are not part of the synthetic swaps, amounts to $2.64 \%$ per annum as of December 31, 2024 (previous year: $2.64 \%$ ). The synthetic interest rate swap has a swap rate of $1.50 \%$ (previous year: $1.50 \%$ ). For the reporting year, these transactions resulted in net interest income of EUR 16 million (previous year: EUR 13 million).
As of December 31, 2024, the fair value of all interest rate collars held by ProSiebenSat. 1 Group amounts to minus EUR 2 million (previous year: EUR -4 million). The fair value of the synthetic swaps as of December 31, 2024, amounts to EUR 7 million (previous year: EUR 15 million) at the reporting date and the fair value of the interest rate swaps, which are not included in the synthetic swaps, amounts to EUR 4 million (previous year: EUR 10 million)
Interest rate risk defined as the risk of changes in market value is not considered relevant because ProSiebenSat. 1 Group's financial debt is not held for trading purposes or for other transfers to third parties.
The interest rate risk position is regularly assessed using current market data and existing risks are quantified using sensitivity analyses. The table below shows the changes of the interest result including effects from hedging instruments - arising from an increase (decrease) of the relevant interest rates by one percentage point:
INTEREST RATE RISKS
in EUR $m$
| Interest | $\mathbf{1 2 / 3 1 / 2 0 2 4}$ | $12 / 31 / 2023$ | |
|---|---|---|---|
| Cash and cash equivalents | variable | 608 | 573 |
| Liabilities to banks | variable | -1,200 | -1,200 |
| Promissory notes | variable | -298 | -298 |
| Promissory notes | fix | -628 | -628 |
| Gross exposure variable | $\mathbf{- 6 8 9}$ | $\mathbf{- 9 2 5}$ | |
| Gross exposure fix | $\mathbf{- 6 2 8}$ | $\mathbf{- 4 2 8}$ | |
| Interest rate hedges | $\mathbf{1 , 2 0 0}$ | $\mathbf{1 , 2 0 0}$ | |
| Hedge ratio (as a percentage of the nominal amount of the variable- | |||
| interest financing liabilities) | 80.1\% | 80.1\% | |
| Net exposure variable | 311 | 275 | |
| Sensitivities of variable net exposure | |||
| Annual effect on net interest result of an increase in short-term | |||
| interest rates by 100 basis points (1 percentage point) | -3 | -2 | |
| Annual effect on net interest result of a decrease in short-term | |||
| interest rates by 100 basis points (1 percentage point) | 0 | 3 |
If interest rates increased by one percentage point, the change in the fair value of the interest rate hedges would improve the financial result by EUR 14 million. The cash flow hedge reserve would increase by EUR 0 million. If interest rates decreased by one percentage point, the effect would
amount to minus EUR 11 million in financial result and minus EUR 5 million in the cash flow hedge reserve.
As of the reporting date, December 31, 2024, ProSiebenSat. 1 Group had the following interest rate hedging instruments:
| Year of maturity | Nominal amount | Average hedged interest rate | Fair value | ||||||
|---|---|---|---|---|---|---|---|---|---|
| $\begin{gathered} 2025 \ \text { in EUR } \end{gathered}$ | $\begin{gathered} 2026-2029 \ \text { in EUR } \end{gathered}$ | from 2030 in EUR m | 12/31/2024 in EUR m |
12/31/2023 in EUR m |
$\begin{gathered} 12 / 31 / 2024 \ \text { in } \% \end{gathered}$ | $\begin{gathered} 12 / 31 / 2023 \ \text { in } \% \end{gathered}$ | $\begin{gathered} 12 / 31 / 2024 \ \text { in EUR m } \end{gathered}$ | $\begin{gathered} 12 / 31 / 2023 \ \text { in EUR m } \end{gathered}$ | |
| Interest rate swaps ${ }^{1}$ | — | 500 | — | 500 | 500 | 1.50 | 1.50 | ? | 15 |
| thereof designated as cash flow hedges | — | — | — | — | — | — | — | — | — |
| Interest rate collars | — | 300 | — | 300 | 300 | 1.95 - 4.35 | 1.95 - 4.35 | -2 | -4 |
| thereof designated as cash flow hedges | — | 300 | — | 300 | 300 | 1.95 - 4.35 | 1.95 - 4.35 | 0 | 0 |
| Interest rate caps ${ }^{2}$ | 50 | 350 | — | 400 | 400 | 2.64 | 2.64 | 4 | 10 |
| thereof designated as cash flow hedges | — | — | — | — | — | n.a. | n.a. | — | — |
1 As explained in the body of the text, the interest rate swaps held during the reporting period are synthetic instruments which each consist of an interest rate cap and an interest rate floor.
2 Excluding the interest rate caps that are part of the synthetic swaps.
ProSiebenSat. 1 Group defines currency risks as the risk of losses resulting from changes in exchange rates. In the context of currency management, transaction risk is the primary focus. Transaction risk arises from receivables and payables already recognized in the statement of financial position and future contractually fixed or planned foreign currency cash inflows and outflows. The payments may result from operating activities as well as investing and financing activities. Transaction risk must be distinguished from translation risk, which is described in the next paragraph.
ProSiebenSat. 1 Group's reporting currency is the euro. The financial statements of subsidiaries domiciled outside the euro currency zone are translated into euro in the preparation of the Consolidated Financial Statements. Translation risk relates to exchange rate effects that arise when translating results and the financial statement items of foreign subsidiaries whose functional currencies are different from the Group currency. This primarily applies to US entities of the Studio71 group and the Dating \& Video segment. In the context of currency management, investments in these companies are considered long-term engagements. Thus, no translation risk hedging is undertaken.
ProSiebenSat. 1 Group concludes a significant portion of its license agreements with production studios in the USA. In addition, individual formats are produced or corresponding production orders placed in the USA. ProSiebenSat. 1 Group usually settles any payment obligations from such programming rights purchases and productions or production orders in US dollar. Exchange rate fluctuations between the euro and US dollar may therefore have a negative impact on the earnings and financial position of ProSiebenSat. 1 Group. If license rights are granted by production studios whose functional currency is euro or another non-US dollar currency, the US dollar license agreements may under certain circumstances contain embedded currency derivatives that are recognized separately from the license rights at fair value through profit or loss.
The currency risk from receivables and payables in other foreign currencies or from matters other than the acquisition of programming rights and production orders is negligible due to their low volume.
ProSiebenSat. 1 Group applies a Group-wide portfolio approach when hedging financial obligations relating to programming rights purchases. Foreign currency exposure is defined as the total volume of all future US dollar payments resulting from existing license agreements that are due within a period of seven years under the implemented hedging strategy. ProSiebenSat. 1 Group applies a range of derivatives and non-derivative financial instruments to hedge against currency fluctuations. Instruments include foreign currency forwards, foreign currency swaps, foreign currency options and foreign currency cash positions in US dollar.
Currency forwards and currency swaps are unconditional, contractual agreements for the exchange of two currencies, the applicable nominal volume, exchange rate and due date being fixed at contract inception. A currency swap is a combination of a spot currency transaction and an opposing currency forward. The spot transaction is naturally executed as soon as the contract is concluded, so only the forward component of a currency swap is recognized and measured as an asset or liability in the consolidated statement of financial position. Henceforth, therefore, no further distinction is made between currency forwards and currency swaps and for simplicity's sake they are grouped under the umbrella term "currency forwards/swaps".
In the case of currency options, the option buyer acquires the right to purchase an agreed amount of currency at a specific time at a price determined at contract inception. As the buyer, ProSiebenSat. 1 Group must pay an option premium for the acquired right. Currency options are only occasionally used as hedging instruments in the Group.
In the reporting period and in the previous year, only currency forwards/swaps were used as derivative currency instruments. The majority of these transactions were designated as hedging instruments in a cash flow hedge of future license payments in US dollar. The designation was based on forward rates. Hedge effectiveness is determined using the hypothetical derivative method and the changes in the fair value of the hedging instruments are compared with the changes in the fair value of a "perfect" currency forward/swap, which perfectly replicates the changes in the euro equivalent of the future US dollar payment induced by exchange rate changes.
Because the nominal amounts, currencies and maturities involved match, any hedge ineffectiveness can only result from changes in credit default risk. If the change in fair value of the hedging instrument (including the change in credit default risk) is greater than the change in fair value of the hypothetical derivative, the excess is immediately recognized in profit or loss as hedge ineffectiveness. The remaining effective portion is initially recognized in the cash flow hedge reserve in equity and accounted for as a basis adjustment of the carrying amount of the hedged item when the hedged item is recognized. It is only recognized in profit or loss when the hedged item affects the consolidated income statement as a result of the consumption of the corresponding licenses.
With respect to these programming rights, approximately $89 \%$ (previous year: approx. $77 \%$ ) of the total foreign currency risk arising from the future US dollar payment obligations under existing contracts was hedged.
In addition, ProSiebenSat. 1 Group holds currency derivatives that hedge US dollar liabilities from license agreements that have already been recognized in the statement of financial position. As both the changes in the fair value of the hedging instruments and the currency effects from the measurement of the liabilities from license agreements are recognized immediately in profit or loss in the financial result, there is an immediate and largely offsetting effect in the consolidated income statement even without hedge accounting. For these derivatives, ProSiebenSat. 1 Group therefore refrains from formal designation in a hedging relationship and application of the hedge accounting requirements.
As of December 31, 2024, ProSiebenSat. 1 Group's hedge portfolio includes currency forwards/swaps in a nominal volume of USD 594 million (previous year: USD 672 million) that are used to hedge the financial obligations arising from programming rights purchases and production orders. The fair
values of the currency hedging transactions are based on quoted forward exchange rates as of December 31, 2024. As of December 31, 2024, the US dollar cash position relevant for currency management amounts to USD 3 million (previous year: USD 8 million).
CURRENCY-RELATED TRANSACTIONS AND BALANCES
| Year of maturity | Nominal amount | Average hedged USD/EUR rate | Fair value | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025 | 2026 - 2029 | from 2030 | 12/31/2024 | 12/31/2023 | 12/31/2024 | 12/31/2023 | 12/31/2024 | 12/31/2023 | |||
| in USD m | in USD m | in USD m | in USD m | in USD m | current | non-current | current | non-current | in EUR m | in EUR m | |
| Currency forwards/swaps |
385 | 209 | - | 594 | 672 | 1.1291 | 1.1394 | 1.1547 | 1.1747 | 35 | 17 |
| thereof designated as cash flow hedges | 159 | 172 | - | 331 | 477 | 1.2022 | 1.1467 | 1.2383 | 1.1747 | 27 | 20 |
| Currency holdings | 3 | n.a. | n.a. | 3 | 8 | n.a. | n.a. | n.a. | n.a. | 2 | 7 |
The US dollar risk position is regularly assessed using current market data and existing risks are quantified using sensitivity analyses. The following table shows the effects of a 10\% appreciation and depreciation of the US dollar on the euro equivalent of the US dollar payments to be made in future years, taking account of the effect of the currency hedges:
CURRENCY RISKS
in USD m
| 12/31/2024 | 12/31/2023 | |
|---|---|---|
| Gross foreign currency exposure | $-674$ | $-882$ |
| Currency hedges | 597 | 680 |
| subject to hedge accounting | 331 | 477 |
| not subject to hedge accounting | 263 | 195 |
| currency holdings | 3 | 8 |
| Net foreign currency exposure | $-77$ | $-202$ |
| Hedge ratio | 88.6\% | 77.0\% |
| Spot rate USD/EUR | 1.0411 | 1.1077 |
| US dollar increase by 10\% | 0.9370 | 0.9969 |
| US dollar decrease by 10\% | 1.1452 | 1.2185 |
| In EUR m | ||
| Change in future payments resulting from a 10\% increase in the US dollar | $-8$ | $-20$ |
| Change in future payments resulting from a 10\% decrease in the US dollar | 7 | 17 |
If only the currency effect on the foreign currency transactions accounted for in a hedging relationship is considered, a US dollar devaluation of 10\% would result in a loss of EUR 28 million, which would have to be recognized directly in equity in the cash flow hedge reserve. Similarly, a 10\% appreciation of the US dollar would result in a cash flow hedge gain in equity of EUR 35 million.
However, the exchange rate effects from license fee liabilities, the offsetting effects of the foreign currency cash position, and the effects from currency hedging transactions not designated in a cash flow hedge and from embedded currency derivatives are recognized directly as currency gains or losses in the consolidated income statement. Depreciation (appreciation) of the US dollar by $10 \%$ would have an effect on the currency result of EUR 4 million (minus EUR 5 million).
Since the hedging instruments used by ProSiebenSat. 1 Group in hedge accounting are closely tailored to the underlying hedged items, the primary source of potential hedge ineffectiveness is credit default risk. In accordance with internal risk management guidelines, this risk is largely reduced by restricting eligible derivative counterparties to those with high credit ratings and by entering into netting and close-out agreements in the event of a breach of contract.
When measuring fair values and determining ineffectiveness, the credit default risk of the hedging instruments is taken into account in the form of credit value adjustments and debit value adjustments.
The hedging instruments designated in hedging relationships by ProSiebenSat. 1 Group have the following effects on the consolidated statement of financial position as of December 31, 2024:
HEDGING INSTRUMENTS 2024
in EUR $m$
| Carrying amount of hedging instruments | Line item of financial position in which hedging instruments are recognized | Change in fair value used for calculating hedge effectiveness for the reporting period | |||
|---|---|---|---|---|---|
| Nominal amount of hedging instruments | Assets | Liabilities | |||
| Coverage of interest rate risks | 300 | - | 0 | Other financial assets/Other financial liabilities | 0 |
| Coverage of foreign exchange risks | 331 | 27 | - | Other financial assets/Other financial liabilities | 25 |
In the previous year, the designated hedging instruments had the following effects on the consolidated statement of financial position:
HEDGING INSTRUMENTS 2023
in EUR $m$
| Carrying amount of hedging instruments | |||||
|---|---|---|---|---|---|
| Nominal amount of hedging instruments | Assets | Liabilities | Line item of financial position in which hedging instrument is recognized | Change in fair value used for calculating hedge effectiveness for the reporting period | |
| Coverage of interest rate risks | 300 | - | 0 | Other financial assets/Other financial liabilities | 0 |
| Coverage of foreign exchange risks | 399 | 25 | 5 | Other financial assets/Other financial liabilities | $-10$ |
The hedged items designated in hedging relationships have the following effects on the cash flow hedge reserve in equity as at December 31, 2024:
CASH FLOW HEDGE RESERVE 2024
in EUR $m$
| Change in the value of hedged items used for calculating hedge effectiveness for the reporting period | Cash flow hedge reserve | |
|---|---|---|
| Hedging of interest rate risks | 0 | 0 |
| Hedging of foreign exchange risks | 25 | 27 |
In the previous year, the hedged items designated in hedging relationships had the following effects on the cash flow hedge reserve in equity:
In EUR $m$
| Change in the value of hedged items used for calculating hedge effectiveness for the reporting period | ||
|---|---|---|
| Hedging of interest rate risks | 0 | 0 |
| Hedging of foreign exchange risks | $-10$ | 20 |
In the financial year 2024, the above hedge transactions have the following effects on consolidated profit or loss and other comprehensive income, or on acquisition cost of programming assets:
in EUR $m$
| Hedging gain or loss recognized in the cash flow hedge reserve | Hedge ineffectiveness recognized in consolidated profit or loss | Line item in consolidated profit or loss that includes hedge ineffectiveness | Amount reclassified from the cash flow hedge reserve to consolidated profit or loss or acquisition cost | Line item affected in consolidated profit or loss because of the reclassification |
|---|---|---|---|---|
| Hedging of interest rate risks | 0 | Other | Interest result | |
| Hedging of foreign exchange risks | 25 | $-$ | $\begin{gathered} \text { Other } \ \text { financial result } \end{gathered}$ | 18 |
In the previous year, the hedge transactions had the following effects on consolidated profit or loss and other comprehensive income, or on acquisition cost:
in EUR $m$
| Hedging gain or loss recognized in the cash flow hedge reserve | Hedge ineffectiveness recognized in consolidated profit or loss | Line item in consolidated profit or loss that includes hedge ineffectiveness | Amount reclassified from the cash flow hedge reserve to consolidated profit or loss or acquisition cost | Line item affected in consolidated profit or loss because of the reclassification |
|---|---|---|---|---|
| Hedging of interest rate risks | 0 | Other | 2 | Interest result |
| Hedging of foreign exchange risks | $-10$ | $-$ | $\begin{gathered} \text { Other } \ \text { financial result } \end{gathered}$ | 25 |
The movements in the cash flow hedge reserve have been as follows:
in EUR $m$
| Interest rate risks | Foreign exchange risks |
|
|---|---|---|
| As of January 1, 2023 | 1 | 39 |
| Changes due to effective hedging relationship | 0 | -10 |
| Transfer to the acquisition cost of the underlying hedged transaction | - | -25 |
| Reclassification to consolidated profit or loss | -2 | 0 |
| Deferred taxes | 1 | 10 |
| As of December 31, 2023 / January 1, 2024 | 0 | 14 |
| Changes due to effective hedging relationship | 0 | 25 |
| Transfer to the acquisition cost of the underlying hedged transaction | - | -18 |
| Deferred taxes | 0 | -2 |
| As of December 31, 2024 | 0 | 19 |
No hedging relationships were terminated in either the reporting period or the previous year that would have affected the cash flow hedge reserve.
ProSiebenSat. 1 Group is exposed to credit default risks resulting primarily from its operating business, and to a lesser extent from derivative financial instruments and financial investment activities.
The maximum default risk - without taking into account any collateral or netting agreements, as exist in particular for derivative transactions - corresponds to the carrying amounts recognized in the financial statements.
In the case of trade receivables - and contract assets from contracts with customers - the carrying amount includes a loss allowance for lifetime expected credit losses; in the case of all other financial assets measured at amortized cost, it includes a loss allowance for expected credit losses resulting from possible default events within the next twelve months after the closing date.
To minimize credit default risks, ProSiebenSat. 1 Group endeavours to enter into financial transactions and derivative legal transactions exclusively with contracting parties that have a firstclass to good credit rating. Credit default risks of financial instruments are regularly monitored and analyzed. With a few separately monitored exceptions, the credit default risk for the financial assets held by ProSiebenSat. 1 Group (including trade receivables) is considered low. The same applies to contract assets from contracts with customers. Accordingly, there were no indications of material payment defaults as of the reporting date.
When measuring derivative financial instruments at fair value, the risk of default of the counterparty is taken into account in the form of credit value adjustments and the Group's own default risk in the form of debit value adjustments. Probabilities of default are calculated on the basis of maturity-matched credit default swap spreads of the respective contract parties. The credit risk that is taken into account in the measurement is determined for each counterparty and maturity by way of multiplication of the relevant default probability by the discounted expected net cash flows of the derivative financial instruments. There is no significant concentration of default risk with respect to a single counterparty or a clearly distinguishable group of counterparties. As of the reporting date, there were no material agreements in place limiting the maximum default risk other than netting and offsetting agreements customary in the market for derivative transactions. The fair value of derivative financial instruments, for which ProSiebenSat. 1 Group reports a net positive fair value per counterparty, totalled EUR 45 million as of December 31, 2024 (previous year: EUR 55 million), excluding credit value adjustments.
With respect to its operating business, i.e. for trade receivables and contract assets from contracts with customers, ProSiebenSat. 1 Group recognizes loss allowances for individual customers classified as being at risk of default, taking account of factors such as over-indebtedness, proximity to insolvency, payment difficulties, and deterioration of the relevant business environment or of key performance indicators.
In addition, loss allowances are recognized in the amount of the present value of lifetime expected credit losses. Where the customer base is diverse and such that it may be clustered into homogenous groups with respect to credit risk, the lifetime expected losses are in principle calculated based on historical default rates via a provision matrix which differentiates between customer groups and the aging of the outstanding receivables. The classification into different customer groups is based on the type of customer, e.g. business to consumer or business to business customers. Default rates are calculated separately for (i) non-past due receivables and contract assets, (ii) receivables up to 90 days past due and (iii) receivables more than 90 days past due. With respect to business activities in which gathering customers in homogenous groups according to credit risk is not useful or impossible because of the low number of customers or their
heterogeneity, an expected loss allowance is measured based on an individual credit risk assessment for each customer, similar to the approach used for customers classified as being at risk of default.
At the reporting date, the default rates used are reviewed taking into account current information and expectations regarding future developments. In particular, the review takes into account the default rates for the current period and premiums and discounts are applied if changes in the market environment or macroeconomic developments indicate a higher or lower probability of default compared with historical experience. As in the previous year, the expected credit losses for trade receivables and contract assets - excluding those individually impaired - calculated as part of the portfolio analysis remained within a narrow corridor of $0.0 \%$ to a maximum of $1.5 \%$ across all customer groups and age categories.
Due to the generally low default risk for customers assessed based on the portfolio approach, there is hardly any notable difference in default rates between customer groups.
For information on loss allowances on trade receivables including expected losses calculated using the simplified model, please refer to
+ Note 23 "Recelvables and other financial assets"
As part of its liquidity management, ProSiebenSat. 1 Group ensures that sufficient liquidity is available at all times, despite the significant seasonal fluctuations in revenues. The term loan (EUR 1,200 million) and the promissory notes (EUR 925 million) are key components of the Group's corporate financing. The RCF (EUR 500 million) is also available. ProSiebenSat. 1 Group can use the RCF flexibly for general operating purposes.
As of December 31, 2024, there was no utilization of the RCF, so that as of December 31, 2024, EUR 500 million was available to be drawn from the RCF. The RCF has a term until April 2027. In April 2024, the Group extended the majority of the loan tranche previously due in April 2026 by a further year to April 2027, at EUR 353 million. The remaining portion of this loan tranche of EUR 47 million will continue to be due in April 2026. The loan tranche of EUR 800 million has a term until April 2027.
The promissory notes mature as follows:
PROMISSORY NOTES MATURITIES
in EUR $m$
| Maturity | Nominal amount due |
|---|---|
| October 2025 | 226 |
| December 2026 | 225 |
| October 2027 | 346 |
| October 2029 | 80 |
| October 2031 | 48 |
| Total promissory notes | $\mathbf{9 2 5}$ |
As of December 31, 2024, ProSiebenSat. 1 Group has cash and cash equivalents of EUR 608 million (previous year: EUR 573 million) and thus has a total of EUR 1,108 million (previous year: EUR 1,073 million) in cash and cash equivalents and unused RCF.
As part of the disclosure of liquidity risks, a maturity analysis is provided in the table below for nonderivative financial liabilities on the basis of contractual maturities and for derivative financial liabilities based on the expected timing of cash outflows. For each maturity bucket, the
undiscounted contractual payments (including interest) are disclosed as of December 31, 2024, and as of the end of the previous year.
FINANCIAL LIABILITIES BY MATURITY 2024
in EUR $m$
| 1 year or less | $1-5$ years | more than 5 years | Total contractual cash flows 12/31/2024 | |
|---|---|---|---|---|
| Loans and borrowings | 46 | 1,254 | - | 1,300 |
| Promisory notes | 244 | 676 | 49 | 970 |
| Liabilities from real estate financing | 5 | 96 | 130 | 230 |
| Liabilities from leases | 39 | 72 | 28 | 139 |
| Trade and other payables | 909 | 41 | - | 950 |
| Non-derivative financial liabilities | 1,243 | 2,140 | 207 | 3,589 |
| Derivative financial liabilities ${ }^{1}$ | 19 | 3 | - | 22 |
1 The derivative financial liabilities include payment obligations in euro under foreign currency forward/lavap contracts. As these payment obligations in euro give rise to a concomitant right to receive payments in US dollar, the amounts given in the table only reflect the net payment obligation. The corresponding gross payment obligation was EUR 525 million on December 31, 2024, of which EUR 341 million was due within the next 12 months, EUR 184 million within the next 1 to 5 years and EUR 0 million after 5 years.
FINANCIAL LIABILITIES BY MATURITY 2023
in EUR $m$
| 1 year or less | $1-5$ years | more than 5 years | Total contractual cash flows 12/31/2023 | |
|---|---|---|---|---|
| Loans and borrowings | 64 | 1,289 | - | 1,354 |
| Promisory notes | 22 | 836 | 132 | 990 |
| Liabilities from real estate financing | 9 | 29 | 146 | 183 |
| Liabilities from leases | 59 | 80 | 38 | 176 |
| Trade and other payables | 881 | 59 | - | 939 |
| Non-derivative financial liabilities | 1,034 | 2,293 | 315 | 3,642 |
| Derivative financial liabilities ${ }^{1}$ | 18 | 22 | 0 | 41 |
1 The derivative financial liabilities include payment obligations in euro under foreign currency forward lavap contracts. As these payment obligations in euro give rise to a concomitant right to receive payments in US dollar, the amounts given in the table only reflect the net payment obligation. The corresponding gross payment obligation was EUR 372 million on December 31, 2023, of which EUR 186 million was due within the next 12 months, EUR 182 million within the next 1 to 5 years and EUR 4 million after 5 years.
The following table shows the carrying amounts and the fair values of all categories of financial assets and financial liabilities of ProSiebenSat. 1 Group. The fair value hierarchy levels reflect the significance of the input data used for the measurement and are defined as follows:
in EUR m
| 12/31/2024 | 31.12.2023 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Fair value | Fair value | ||||||||||
| Presented in the consolidated statement of financial position as | Carrying amount | Fair value | Level 1 | Level 2 | Level 3 | Carrying amount | Fair value | Level 1 | Level 2 | Level 3 | |
| FINANCIAL ASSETS | |||||||||||
| Measured at fair value | |||||||||||
| Equity instruments ${ }^{1}$ | Other financial assets | 300 | 300 | 21 | — | 279 | 253 | 253 | 15 | — | 238 |
| Hedge derivatives | Other financial assets | 27 | 27 | — | 27 | — | 25 | 25 | — | 25 | — |
| Derivatives for which hedge accounting is not applied | Other financial assets | 21 | 21 | — | 21 | — | 29 | 29 | — | 29 | — |
| Measured at amortized cost | |||||||||||
| Cash and cash equivalents ${ }^{2}$ | Cash and cash equivalents | 608 | 608 | 573 | 573 | ||||||
| Loans and receivables ${ }^{3}$ | Trade receivables and other financial assets | 516 | 516 | 523 | 523 | ||||||
| Total | 1,472 | 1,472 | 21 | 48 | 279 | 1,403 | 1,403 | 15 | 55 | 238 | |
| FINANCIAL LIABILITIES | |||||||||||
| Measured at fair value | |||||||||||
| Liabilities from put options | Other financial liabilities | 12 | 12 | — | — | 12 | 24 | 24 | — | — | 24 |
| Hedge derivatives | Other financial liabilities | 0 | 0 | — | 0 | — | 6 | 6 | — | 6 | — |
| Derivatives for which hedge accounting is not applied | Other financial liabilities | 4 | 4 | — | 4 | — | 11 | 11 | — | 11 | — |
| Measured at amortized cost | — | ||||||||||
| Term loan and other borrowings ${ }^{4}$ | Financial debt | 1,202 | 1,223 | — | 1,223 | — | 1,203 | 1,259 | — | 1,259 | — |
| Promissory notes ${ }^{4}$ | Financial debt | 929 | 900 | — | 900 | — | 929 | 884 | — | 884 | — |
| Real estate financing | Financial debt | 184 | 184 | — | 184 | — | 167 | 169 | — | 169 | — |
| Liabilities from put options | Other financial liabilities | 4 | 4 | — | — | 4 | — | — | — | — | — |
| Other financial liabilities at (amortized) cost ${ }^{4}$ | Trade and other payables and other financial liabilities | 975 | 975 | 963 | 963 | ||||||
| Total | 3,310 | 3,303 | — | 2,312 | 17 | 3,303 | 3,316 | — | 2,329 | 24 |
1 Measured at fair value through profit and loss.
2 The carrying amount is a reasonable proxy of fair value. Due to the short-term nature of these items, no separate determination of a fair value is made. Accordingly, the fair value column reflects the carrying amount, and no allocation to one of the levels of the fair value hierarchy is made. Loans and receivables include contract assets from contracts with customers of EUR 34 million (previous year: EUR 31 million).
3 Including accrued interests.
The equity instruments mainly consist of minority interests in other entities and option or warrant agreements for such minority interests, which ProSiebenSat. 1 Group acquires in particular as part of its media-for-equity strategy. In addition, this line item includes fund investments.
These instruments are measured at fair value through profit or loss. They are measured on the basis of business plans and external financing rounds. The fair values are determined based on present value techniques using risk-adjusted discount rates or valuation methods using multiples such as trading multiples or transaction multiples. Conversion rights and other optional components are usually valued on the basis of scenario analyses and occasionally binomial models or Monte Carlo simulations. To the extent that observable market prices from financing rounds or fair values from external valuation reports are available, or net asset values for the fund investments, they are considered as input to the fair value measurement.
The measurement of the fair value of equity instruments is sensitive to changes in the unobservable inputs used in the measurement process, such as discount rates, growth rates and changes in economic activity. A change in these input factors could have a significant impact on the fair value estimate.
Financial derivatives held for hedging purposes with positive fair values are reported as other financial assets, those with negative fair values as other financial liabilities. The measurement relies
on present value models based on risk-free discount rates or standard option pricing models (Black model or Black-Scholes model).
The financial liabilities measured at fair value include derivatives with negative fair values and liabilities from put options resulting from business combinations.
KEY ASSUMPTIONS AND ESTIMATES
Liabilities from put options on shares held by non-controlling interests are measured at fair value as of the date of the business combination and in subsequent periods. Measurement is performed on a transaction-by-transaction basis and largely draws on input data which is not observable on the market. The instruments are therefore classified as level 3 financial instruments. In general, DCF methods are used for the measurement. The determination of discounted cash flows is subject to a wide range of planning assumptions that are sensitive to change and therefore may have a significant impact on the valuation. Key inputs that are not observable on the market are the enterprise values underlying the calculations and the risk-adjusted debt discount rates applied. A 5\% increase or decrease in the underlying enterprise values would not have a material effect on fair value of the put options as of the reporting date. A change in the discount rate by plus or minus one percentage point would also have no notable effect.
The fair values of loans and borrowings and promissory notes are determined by discounting the expected future cash flows using the interest rates applicable to similar financial liabilities with comparable remaining terms.
The liabilities from put options measured at amortized cost result from subsequent agreements that were made independently of business combinations.
The following table shows the reconciliation of the respective fair values to the end of the reporting period for financial instruments that are regularly measured at fair value and assigned to level 3:
in EUR $m$
| Equity instruments | Liabilities from put options | |
|---|---|---|
| Balance as of January 1, 2023 | 206 | 49 |
| Gains or losses recognized in the consolidated income statement ${ }^{1}$ | $-14$ | $-4$ |
| Additions from acquisitions | 37 | - |
| Disposals/Payments | $-26$ | $-20$ |
| Reclassification into the level 1 category | 35 | - |
| Balance as of December 31, 2023 / January 1, 2024 | 238 | 24 |
| Gains or losses recognized in the consolidated income statement ${ }^{1}$ | 27 | 1 |
| Additions from acquisitions | 33 | - |
| Disposals/Payments | $-19$ | - |
| Reclassification to liabilities from put options measured at amortized costs | - | $-13$ |
| Balance as of December 31, 2024 | 279 | 12 |
1 This line item includes unrealized gains (which are accounted for within the financial result) on other equity instruments of EUR 33 million (previous year: loss of EUR 18 million) and unrealized losses on liabilities from put options of EUR 1 million (previous year: gain of EUR 1 million).
Apart from effects from the unwinding of discounts, which are presented in interest result, the gains or losses on instruments assigned to level 3 are presented in other financial result.
The changes recognized for equity instruments in the reporting period mainly relate to media-forequity investments and fund investments.
The net gains and losses from financial instruments recognized in profit or loss are as follows for each measurement category:
NET GAINS / LOSSES RECOGNIZED IN PROFIT OR LOSS
in EUR $m$
| 2024 | 2023 | Financial instruments included therein | |
|---|---|---|---|
| FINANCIAL ASSETS | |||
| Measured at fair value | 33 | $-31$ | Equity instruments and derivatives |
| Measured at amortized cost | 4 | Cash and cash equivalents as well as Loans and receivables | |
| FINANCIAL LIABILITIES | |||
| Measured at fair value | 4 | $-16$ | Liabilities from put options and derivatives |
| Measured at amortized cost | $-8$ | 16 | Term loan and other borrowings, Promissory notes, Real estate financing, Liabilities from put options and other financial liabilities |
All derivative transactions entered into with banks are subject to the German Master Agreement for Financial Derivatives as is customary for such transactions in the industry. As a result, these derivatives are subject to contractual netting agreements in the event that one of the parties to the contract fails to meet its payment obligations. However, they do not satisfy the offsetting criteria. Therefore, presentation in the consolidated statement of financial position is on a gross basis. Otherwise, ProSiebenSat. 1 Group does not have any contractual arrangements for settling financial assets and liabilities on a net basis.
The following table contains information on the netting of financial instruments and netting agreements. The figures presented are fair values that have been determined without taking into account credit value adjustments:
OFFSETTING OF FINANCIAL INSTRUMENTS
in EUR $m$
| Financial liabilities offset in the consolidated statement of financial position | Financial assets (net presentation) | Amounts subject to offsetting agreements | Financial assets after offsetting (not reflected in the consolidated statement of financial position) | |
|---|---|---|---|---|
| Derivative financial instruments | ||||
| $12 / 31 / 2024$ | 48 | - | 48 | $-3$ |
| Derivative financial instruments | ||||
| $12 / 31 / 2023$ | 55 | - | 55 | $-16$ |
in EUR $m$
| Financial liabilities (gross presentation) | Financial assets offset in the consolidated statement of financial position | Financial liabilities (net presentation) | Amounts subject to offsetting agreements | Financial liabilities after offsetting (not reflected in the consolidated statement of financial position) | |
|---|---|---|---|---|---|
| Derivative financial instruments | |||||
| $12 / 31 / 2024$ | 4 | - | 4 | $-3$ | 1 |
| Derivative financial instruments | |||||
| $12 / 31 / 2023$ | 17 | - | 17 | $-16$ | 0 |
ProSiebenSat. 1 Group reports the three segments Entertainment, Commerce \& Ventures and Dating \& Video.
The Executive Board, as the chief operating decision maker, measures the performance of the segments on the basis of a segment performance indicator, which is referred to as "adjusted EBITDA" in internal management and reporting. "Adjusted EBITDA" stands for adjusted earnings before interest, taxes, depreciation and amortization. It describes the earnings before interest, taxes, depreciation, amortization and impairments (operating result) adjusted for certain influencing factors (reconciling items). The segment's revenues are also used as a key performance indicator.
The following table contains the segment information of ProSiebenSat. 1 Group:
SEGMENT INFORMATION 2024
in EUR $m$
| Entertainment | Commerce \& Ventures | Dating \& Video | Total Segments | Reconciliation (Holding \& other) | Total Group | |
|---|---|---|---|---|---|---|
| Revenues | 2,607 | 1,008 | 375 | 3,991 | $-73$ | 3,918 |
| External revenues | 2,537 | 1,005 | 375 | 3,918 | - | 3,918 |
| Internal revenues | 70 | 3 | 0 | 73 | $-73$ | - |
| Adjusted EBITDA | 416 | 106 | 59 | 581 | $-24$ | 557 |
| Reconciling items | $-7$ | $-10$ | $-12$ | $-28$ | $-17$ | $-45$ |
| Material expenses | ||||||
| Consumption of program rights | 912 | - | - | 912 | - | 912 |
| Material costs included in cost of sales | 496 | 466 | 92 | 1,054 | $-28$ | 1,026 |
| Marketing, advertising \& PR expenses | 103 | 179 | 114 | 395 | $-15$ | 380 |
| Personnel expenses | 421 | 153 | 59 | 633 | 52 | 685 |
| Depreciation of property, plant and equipment and rights-of-use to property, plant and equipment and amortization of other intangible assets (incl. impairments) | 105 | 14 | 415 | 534 | 19 | 553 |
| Investments | 1,009 | 25 | 12 | 1,045 | 60 | 1,105 |
| thereof programming assets | 896 | - | - | 896 | 0 | 896 |
SEGMENT INFORMATION 2023
in EUR $m$
| Entertainment | Commerce \& Ventures | Dating \& Video | Total Segments | Reconciliation (Holding \& other) | Total Group | |
|---|---|---|---|---|---|---|
| Revenues | 2,645 | 847 | 434 | 3,926 | $-74$ | 3,852 |
| External revenues | 2,574 | 844 | 434 | 3,852 | - | 3,852 |
| Internal revenues | 71 | 3 | 0 | 74 | $-74$ | - |
| Adjusted EBITDA | 473 | 59 | 72 | 604 | $-27$ | 578 |
| Reconciling items | $-392$ | $-9$ | $-8$ | $-409$ | $-29$ | $-437$ |
| Material expenses | ||||||
| Consumption of program rights | 1,181 | - | - | 1,181 | - | 1,181 |
| Material costs included in cost of sales | 496 | 354 | 92 | 943 | $-29$ | 914 |
| Marketing, advertising \& PR expenses | 101 | 146 | 137 | 384 | $-11$ | 373 |
| Personnel expenses | 494 | 153 | 71 | 718 | 63 | 780 |
| Depreciation of property, plant and equipment and rights-of-use to property, plant and equipment and amortization of other intangible assets (incl. impairments) | 118 | 61 | 31 | 210 | 17 | 227 |
| Investments | 1,041 | 25 | 12 | 1,077 | 71 | 1,148 |
| thereof programming assets | 928 | - | - | 928 | - | 928 |
For segment reporting, intra-group leasing transactions are classified by the lessor as operating leases. The lessee reports neither a right-of-use asset nor a lease liability and recognizes the lease payments directly in expenses.
Depreciation, amortization, impairments and reversals of impairment losses reported for a segment are attributable to the assets allocated to that segment. This includes impairment losses of EUR 394 million (previous year: EUR 42 million). Of this amount, impairment losses on goodwill
totalling EUR 386 million are attributable to the Dating \& Video segment (previous year: EUR 0 million). Impairment losses of EUR 6 million (previous year: EUR 16 million) were also recognized in the Entertainment segment and EUR 2 million (previous year: EUR 25 million) in the Commerce \& Ventures segment. In the financial year 2024, the Group also recognized reversals of impairment losses of EUR 28 million (previous year: EUR 5 million). Thereof, EUR 21 million (previous year EUR 5 million) is attributable to the Commerce \& Ventures segment and EUR 7 million (previous year: EUR 0 million) to the Entertainment segment. This does not include depreciation, amortization and impairments of programming assets - which are recognized as consumption of value in adjusted EBITDA - or impairments of financial assets and current financial assets. For further information, please refer to
The segments' adjusted EBITDA is reconciled to the Group's net income as follows:
RECONCILIATION OF SEGMENT RESULTS
in EUR $m$
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| Adjusted EBITDA of reportable segments | 581 | 604 |
| Eliminations and other reconciliations | -24 | -27 |
| Adjusted EBITDA of the Group | $\mathbf{5 5 7}$ | $\mathbf{5 7 8}$ |
| Reconciling items | -45 | -437 |
| Financial result | -21 | -78 |
| Depreciation, amortization and impairments | -553 | -227 |
| Income taxes | -60 | 30 |
| Net income | $\mathbf{- 1 2 2}$ | $\mathbf{- 1 3 4}$ |
The reconciling items, which are taken into account when determining adjusted EBITDA, are distributed among the following categories:
in EUR $m$
| 2024 | 2023 | |
|---|---|---|
| Income from changes in scope of consolidation | 1 | - |
| Fair value adjustments of share-based payments | 1 | 2 |
| Income adjustments | 2 | 2 |
| M\&A related expenses | $-7$ | $-9$ |
| Reorganization expenses | $-2$ | $-80$ |
| Expenses for legal claims | $-10$ | 0 |
| Expenses from changes in scope of consolidation | 0 | $-3$ |
| Expenses for other one-off effects ${ }^{1}$ | $-24$ | $-23$ |
| Valuation effects relating to strategic realignments of business units | $-5$ | $-324$ |
| Expense adjustments | $-47$ | $-440$ |
| Reconciling items | $-45$ | $-437$ |
1 In the financial year 2024, this includes the severance payment of EUR 2.7 million for Christine Scheffler, who left the Executive Board of ProSiebenSat.1 Media SE on March 31, 2024. In the financial year 2023, this includes the severance payment of EUR 4.5 million for Wolfgang Link, who left the Executive Board of ProSiebenSat.1 Media SE on July 15, 2023.
The reconciling items are mainly characterised by expenses from other one-off effects. In addition to the changes in the Group Executive Board of ProSiebenSat. 1 Media SE, these primarily relate to
consulting services in connection with the clarification of the facts of the Payment Services Supervision Act (Zahlungsdiensteaufsichtsgesetz "ZAG").
Furthermore, the reconciling items include expenses related to the creation of provisions due to two different official investigations. The first concerns the clarification of the facts and the imposition of fines with regard to the ZAG and the associated transactions at Jochen Schweizer and mydays, and the second concerns consumer protection proceedings in Australia. In the previous year, the reconciling items mainly included impairments of programming assets and provisions for fixed program purchase obligations that had to be made in connection with the realignment of the program strategy announced in December 2023. They also included a large portion of reorganization expenses in connection with the realignment of the Group's growth strategy in the Entertainment segment and the holding company as well as in the Dating \& Video segment. For information on the expenses incurred in the course of the realignment, see
+ Note 7 „Cost of sales"
Information about the geographical distribution of external revenues and non-current assets of the ProSiebenSat. 1 Group's continuing operations is presented below, divided into the geographical regions of Germany, Austria and Switzerland (DACH), the United States (USA), and Others.
INFORMATION ABOUT GEOGRAPHIES
in EUR m
| DACH | USA | Others | Total Group | |||||
|---|---|---|---|---|---|---|---|---|
| 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | |
| External revenues | 3,283 | 3,179 | 541 | 564 | 93 | 109 | 3,918 | 3,852 |
| Non-current assets | 3,220 | 3,388 | 452 | 595 | 39 | 37 | 3,711 | 4,020 |
In the DACH region, Germany accounts for external revenues of EUR 3,011 million (previous year: EUR 2,914 million) and non-current assets of EUR 3,168 million (previous year: EUR 3,337 million).
Revenues and non-current assets are allocated based on the country of domicile of the subsidiary that recognizes the revenues or holds the non-current assets.
Non-current assets reported include goodwill, other intangible assets, property, plant and equipment, and non-current programming assets.
As in the previous year, no single customer accounted for more than 10\% of Group revenues in the financial year 2024.
The Performance Share Plan (PSP) is a long-term compensation instrument, which was developed for members of the Executive Board and selected executives of ProSiebenSat. 1 Group. The beneficiaries and the number of Performance Share Units (PSUs) granted were determined by the Executive Board of ProSiebenSat. 1 Media SE with the approval of the Supervisory Board or - if pertaining to Executive Board members - by the Supervisory Board. Since the financial year 2021, the PSP has been issued only to members of the Executive Board.
On June 1, 2021, the Annual General Meeting approved a new compensation system for the members of the Executive Board. The new compensation system (hereinafter: 2021 compensation system) applies to all new Executive Board employment contracts and to contract extensions. As a result, only the 2021 compensation system applies since the 2023 financial year.
The terms of the plan and the key performance indicators of the PSP for both compensation systems are explained below. For further information, please refer to the following section: + Compensation Report
Terms of the plan (2021 compensation system and 2018 compensation system)
The PSP is structured as multi-year variable remuneration in the form of virtual shares. Tranches are granted annually, each with a four-year performance period. Payment is made in cash in year five, the year after the end of the performance period. ProSiebenSat. 1 Media SE has the right to choose equity settlement rather than cash settlement and to deliver a corresponding number of own shares for this purpose.
In accordance with IFRS 2, PSUs are measured at fair value. The fair value is determined on the basis of a recognized option pricing model and varies with the share price performance of ProSiebenSat. 1 Media SE and the achievement of targets based on internal and external company performance. In the 2021 compensation system, the Company's performance is measured based on P7S1 ROCE at Group level with a weighting of $70 \%$ and the relative total shareholder return (TSR - shareholder return for ProSiebenSat. 1 Media SE shares compared to shareholder return for companies in the selected benchmark index STOXX Europe 600 Media Index) with a weighting of 30\%. In the 2018 compensation system, the Company's performance is measured based on adjusted net income at Group level as well as the relative TSR, each with a weighting of $50 \%$.
An individual allotment value is specified in the service contract for each member of the Executive Board. With effect from the start of a financial year, a number of PSUs corresponding to the allotment value will be granted on the basis of the volume-weighted average XETRA closing price of the ProSiebenSat. 1 Media SE share over the 30 trading days preceding the start of the financial year. After the end of the four-year performance period, the PSUs granted are converted into a final number of PSUs with an overall target achievement determined by the weighted target achievement of P7S1 ROCE and relative TSR (2021 compensation system) or adjusted net income and relative TSR (2018 compensation system). The payout amount per PSU corresponds to the volume-weighted average XETRA closing price of the ProSiebenSat. 1 Media SE share over the 30 trading days preceding the end of the performance period, plus the accumulated dividend payments on the ProSiebenSat. 1 Media SE share during the performance period. The payout amount is limited to a maximum of $200 \%$ of the individual allotment value per tranche (cap). In the case of a settlement in own shares, the payout amount is converted into a corresponding number of own shares of the Company issued to the beneficiaries on the basis of the above average price.
P7S1 ROCE at Group level (2021 compensation system)
P7S1 ROCE stands for ProSiebenSat. 1 Group's return on capital employed and is the ratio of adjusted EBIT (adjusted earnings before interest and taxes) corrected for pension expenses and the result from investments accounted for using the equity method to average capital employed. In addition to the reconciling items of adjusted EBITDA, impairments of goodwill, depreciation, amortization and impairments of assets from purchase price allocations, and other reconciling items are also adjusted for in the calculation of adjusted EBIT. Capital employed is the difference between intangible assets (including goodwill and assets arising from purchase price allocations), property, plant and equipment, investments accounted for using the equity method, media-for-equity investments, programming assets, inventories, trade accounts receivable and current other financial assets (excluding derivatives) and other receivables and assets minus other provisions, trade and other payables, liabilities to investments accounted for using the equity method and other liabilities. The figure relates to the average of the reporting dates of the last five quarters. P7S1 ROCE in an industry-standard and frequently used performance indicator that tracks return on capital employed and creates incentives for continuous value enhancement. ProSiebenSat. 1 Group reports on P7S1 ROCE in its regular financial reporting.
The target achievement for P7S1 ROCE is determined using the average annual target achievement of P7S1 ROCE over the four-year performance period. Before the start of each financial year, the
Supervisory Board sets the target value in percent for P7S1 ROCE, adopting the value from the budget planning for the respective financial year as the 100\% value. To ascertain the target achievement, the actual P7S1 ROCE as reported in the relevant audited and approved Consolidated Financial Statements of ProSiebenSat. 1 Media SE is compared with the target value for the respective financial year.
If the P7S1 ROCE achieved corresponds to the target value, target achievement is 100\%. If there is a negative deviation of $15 \%$ or more from the target value, target achievement is $0 \%$. For maximum target achievement of 200\%, the P7S1 ROCE achieved must exceed the target value by 15\% or more. Intermediate values are interpolated on a straight-line basis.
Relative total shareholder return (TSR) (2021 compensation system)
Relative total shareholder return (relative TSR) represents a comparison of the shareholder return (share price performance including hypothetically reinvested gross dividends) on shares in ProSiebenSat. 1 Media SE with that of the companies listed in STOXX Europe 600 Media Index. The relative comparison incentivizes the outperformance of competitors on the capital market and thus measures the performance of the ProSiebenSat. 1 Media SE share independently of economic effects. The target achievement for relative TSR is determined using the average annual target achievement of relative TSR over the four-year performance period. Firstly, the TSR for ProSiebenSat. 1 Media SE and for the companies listed in STOXX Europe 600 Media Index is determined on an annual basis. Then, the calculated TSR values are ranked and the relative positioning of ProSiebenSat. 1 Media SE in this ranking is determined.
If the relative TSR achieved by ProSiebenSat. 1 Media SE corresponds to the median (50th percentile rank) of the peer group, the target achievement is $100 \%$. When positioned at or below the 25th percentile rank, the target achievement is $0 \%$. Maximum target achievement of $200 \%$ requires that at least the 90th percentile rank is reached. Intermediate values are interpolated on a straight-line basis.
Adjusted net income at Group level (2018 compensation system)
For each tranche, target achievement with regards to adjusted net income is determined using the average annual target achievement over the four-year performance period. The target value for each financial year of the performance period is determined annually in euro by the Supervisory Board and is derived from the budget planning for the Group: In a first step, the actual adjusted net income generated according to the relevant audited and approved consolidated financial statements of ProSiebenSat. 1 Media SE is adjusted, if necessary, for effects from material changes in IFRS accounting and from effects of M\&A transactions carried out within the reporting period that are not included in the planning (together with related financing effects). In a second step, the resulting adjusted net income is then compared with the target adjusted net income for the respective financial year.
If the actual adjusted net income corresponds to the target value, the target achievement is $100 \%$. In the case of a negative deviation of $20 \%$ or more from the target adjusted net income, the target achievement is $0 \%$. For the maximum target achievement of $200 \%$, the actual adjusted net income must exceed the target adjusted net income by $20 \%$ or more. Intermediate values are interpolated on a straight-line basis. The adjusted net income target achievement curve is symmetrical, which means that any underachievement or overachievement of the target is equally taken into account.
Relative total shareholder return (TSR) (2018 compensation system)
In addition, 50\% of the final number of PSUs are dependent on the relative TSR of ProSiebenSat. 1 Media SE's shares compared with STOXX Europe 600 Media Index companies. In contrast to the 2021 compensation system, relative TSR in the 2018 compensation system is determined once over the four-year performance period.
The following table presents the main information about the individual tranches of the PSP of ProSiebenSat. 1 Group:
| PERFORMANCE SHARE PLAN | ||||
|---|---|---|---|---|
| in PSUs | PSP 2024 | PSP 2023 | PSP 2022 | PSP 2021 |
| As of January 1, 2024 | - | 329,381 | 212,580 | 220,135 |
| Granted in 2024 | 534,238 | - | - | - |
| Forfeited in 2024 | 103,093 | - | - | - |
| As of December 31, 2024 | 431,145 | 329,381 | 212,580 | 220,135 |
| Grant date | January 1, 2024 | January 1, 2023 | January 1, 2022 | January 1, 2021 |
| Vesting period | 2024 to 2027 | 2023 to 2026 | 2022 to 2025 | 2021 to 2024 |
The number of PSUs issued in tranches 2021 is subject exclusively to the provisions of the 2018 compensation system, whereas the number of PSUs issued in the financial year 2022 is subject to the provisions of both the 2018 compensation system and the 2021 compensation system, depending on which compensation system applied for the entitled Executive Board member in the financial year. The number of PSUs issued since 2023 is subject exclusively to the provisions of the 2021 compensation system. In personnel expenses, the adjustment of the provisions for the issued PSUs resulted in total expense of EUR 1 million (previous year: income EUR 1 million). As of December 31, 2024, the current other provision amounts to EUR 1 million (previous year: EUR 1 million) and the non-current other provision to EUR 2 million (previous year: EUR 2 million). Each tranche of the PSP is paid out or settled in the year the audited and approved Consolidated Financial Statements for the last financial year of the four-year performance period of the respective tranche are published. The final payment of the last tranche from the 2020 financial year in the amount of EUR 1 million was therefore made in the 2024 financial year.
The Group maintains another long-term, KPI-based compensation plan for selected executives of ProSiebenSat. 1 Group below Executive Board level. This plan was issued for the first time in the financial year 2021 and serves to successively replace the PSP and other share-based, long-term compensation instruments for the selected executives of ProSiebenSat. 1 Group. Under this longterm compensation plan, the plan participants are annually measured against two performance parameters, P7S1 ROCE and organic revenue growth, for the plan term of three financial years. The (weighted) performance parameters are used to determine the plan participants' annual bonus entitlement.
As of December 31, 2024, the non-current other provisions recognized in connection with the Group LTI amount to EUR 2 million (previous year: EUR 2 million) and the current other provisions amount to EUR 2 million (previous year: EUR 3 million). In personnel expenses, the adjustment of the provisions resulted in total expenses of EUR 1 million (previous year: EUR 2 million). In the financial year 2024, the final payment of the tranche from the financial year 2021 was made in the amount of EUR 2 Mio Euro.
In the Commerce \& Ventures segment, there are also share-based, long-term compensation instruments for managing directors and certain executives of Group entities.
These long-term compensation plans are to be settled mainly in cash, with the respective payout being measured on the basis of the relevant increase in enterprise value during the respective vesting period or upon the occurrence of an exit event (for example, an IPO or sale of the shares). The fair values of the compensation entitlements earned are calculated using a Black-Scholes option pricing model and based on the corporate planning adopted by the management of
ProSiebenSat. 1 Group. None of these plans in itself has a material effect on the Group's assets, liabilities, financial position and profit or loss. As of December 31, 2024, the non-current other provisions recognized in connection with these plans amount to EUR 2 million (previous year: EUR 0 million) and the current other provisions amount to 1 Mio Euro (previous year: 0 Mio Euro. In personnel expenses, the adjustment of the provisions resulted in total expenses of EUR 3 million (previous year: income of EUR 0 million).
The share-based, long-term compensation for managing directors and certain executives of the ParshipMeet Group expired on December 31, 2023. The final tranche of EUR 1 million (previous year: EUR 4 million) was paid out to the plan participants in April 2024. This was included in other financial liabilities in the financial year 2023.
Cash-settled share- and performance-based compensation plans are to be remeasured at each reporting date. The valuation is based to a considerable extent on the results forecast as part of the corporate planning process, which are subject to significant estimation uncertainties and can fluctuate considerably if the underlying assumptions change. The results actually achieved may therefore differ significantly from the forecasts taken into consideration in the valuation. In addition, the valuation depends on assumptions about the occurrence or timing of certain plan conditions, such as exit events. Changes in assumptions can have a significant impact on the amount of obligations recognized and the course of expense recognition.
Related parties of ProSiebenSat. 1 Group are persons and companies that control ProSiebenSat. 1 Group, exercise significant influence over it, or are controlled or significantly influenced by ProSiebenSat. 1 Group.
In the financial year 2024, the members of the Executive Board and Supervisory Board of ProSiebenSat. 1 Media SE, associated companies and joint ventures of ProSiebenSat. 1 Group and, since June 30, 2023, MFE-MEDIAFOREUROPE N.V., Amsterdam, Netherlands ("MFE"), and its subsidiaries and joint ventures have been identified as related parties. As of December 31, 2024, MFE holds $26.58 \%$ of the voting rights in the Company and instruments within the meaning of Section 38 (1) nos. 1 of the German Securities Trading Act (WpHG) in the amount of 2.29\%. There were no significant transactions with MFE and its subsidiaries and joint ventures during the reporting period.
The members of the Executive Board and Supervisory Board, including their memberships in other statutory supervisory boards and comparable controlling bodies, are listed in the Annual Report under "Members of the Executive Board" and "Members of the Supervisory Board." The compensation system for the members of the Executive Board and Supervisory Board is explained in more detail in the Compensation Report.
Markus Breitenecker has been a member of the Executive Board of ProSiebenSat. 1 Media SE since April 1, 2024.
Together with the Chairman of the Executive Board Bert Habets (Group CEO), he is responsible for managing the Entertainment division as Chief Operating Officer (COO).
After more than five years within the company, including four years as a member of the Executive Board, Christine Scheffler resigned from the Executive Board on March 31, 2024, on the best of terms by mutual agreement due to different stances regarding on the future strategic development of the company. Since April 1, 2024, the Executive Board of ProSiebenSat. 1 Media SE has thus consisted of Bert Habets (Group CEO), Martin Mildner (Group CFO) and Markus Breitenecker (COO).
Elections for the Supervisory Board were held at the Annual General Meeting on April 30, 2024. Klára Brachtlová, who had already been appointed to the Supervisory Board by the court since October 16, 2023, was confirmed. In addition, Christoph Mainusch was elected to the Supervisory Board as proposed by PPF IM Ltd., Nicosia, Cyprus ("PPF"), and Leopoldo Attolico and Simone Scettri were elected to the Supervisory Board based on an election proposal or agenda addition request from MFE. Prof. Dr. Rolf Nonnenmacher, Marjorie Kaplan and Ketan Mehta are no longer members of the Supervisory Board since the end of the Annual General Meeting on April 302024.
In the financial year 2024 as in the previous year, the Executive Board compensation includes both the compensation of active Executive Board members and the compensation of the Executive Board members who left in the financial year 2024.
The following expenses from remuneration for current and former members of the Executive Board were incurred in the financial year 2024. The compensation of the members of the Executive Board in office at the end of the financial year, including the prorated regular compensation for members who left in the past year, amounted to EUR 9.8 million in the reporting year (previous year: EUR 11.6 million). Of this amount, the short-term benefits due for current members of the Executive Board and those who left in the past financial year totalled EUR 1.3 million (previous year: EUR 0.7 million). It also includes variable components of EUR 3.8 million (previous year: EUR 3.4 million) and fringe benefits of EUR 0.2 million (previous year: EUR 0.1 million), as well as service costs for company pensions of EUR 0.5 million (previous year: EUR 0.6 million). The variable remuneration includes short-term benefits totalling EUR 1.3 million (previous year: EUR 0.7 million) and long-term benefits totalling EUR 2.5 million (previous year: EUR 2.7 million).
Total compensation for former members of the Executive Board and those who left during the financial year amounted to EUR 4.1 million in the financial year 2024 (previous year: EUR 7.7 million). This includes benefits due to the termination of employment. This relates to Christine Scheffler's severance payment of EUR 2.7 million. In the previous year, Wolfgang Link received a severance payment of EUR 4.5 million due to his departure. The remainder is classified as post-employment benefits.
At the end of the financial year 2024, active members of the Executive Board and those who departed in the financial year held a total of 812,895 PSUs (previous year: 689,438 PSUs) under the PSP. The total expenses for share-based payments in the reporting period amount to EUR 1.1 million (previous year: EUR 0.5 million).
As of December 31, 2024, ProSiebenSat. 1 Media SE recognized pension provisions of EUR 1.6 million (previous year: EUR 1.4 million) for pension commitments to active members of the Executive Board in the financial year 2024 and those who departed during the financial year. As of December 31, 2024, pension obligations for former members of the Executive Board amount to EUR 24.1 million (previous year: EUR 23.6 million).
The total entitlement of active members of the Executive Board in the financial year 2024 to pension benefits that have accrued as of December 31, 2024, amounts to EUR 2.0 million (previous year: EUR 2.4 million), of which EUR 1.0 million (previous year: EUR 0.6 million) is attributable to the Executive Board members who departed in the financial year. As of December 31, 2024, the
entitlement of members of the Executive Board who departed in earlier financial years to accrued pension benefits amounts to EUR 10.6 million (previous year: EUR 11.6 million). For further details on the accrued entitlement to pension benefits in the financial year 2024, please refer to
« Note 27 "Provisions for pensions"
Benefits to the Executive Board are due in the short term - except for PSP tranches 2021-2024 and pension entitlements.
The total compensation of Supervisory Board members including attendance fees amounted to EUR 1.8 million in the financial year 2024 (previous year: EUR 1.6 million).
As in the previous year, there were no other significant transactions between the Company and members of the Executive Board and Supervisory Board.
ProSiebenSat. 1 Group maintains relationships in the ordinary course of business with some of its associates and joint ventures. In doing so, the Company generally buys and sells products and services on market terms. The following table shows the scope of transactions with joint ventures and associates:
in EUR $m$
| 2024 / December 31, 2024 | 2023 / December 31, 2023 | |||||
|---|---|---|---|---|---|---|
| Associates | Joint ventures | Total | Associates | Joint ventures | Total | |
| Consolidated income statement | ||||||
| Revenues from goods sold and services rendered | 110 | 3 | 113 | 117 | 2 | 119 |
| Expenses from goods purchased and services received | 25 | 2 | 27 | 26 | 1 | 27 |
| Consolidated statement of financial position | ||||||
| Receivables | 14 | 1 | 16 | 18 | 1 | 19 |
| Payables | - | 0 | 0 | 0 | - | 0 |
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft ("PwC"), Frankfurt am Main, has been the auditor of ProSiebenSat. 1 Group since the financial year 2024. The previous year's figures relate to services provided by EY GmbH \& Co. KG Wirtschaftsprüfungsgesellschaft ("EY"), Stuttgart.
The following professional fees for services provided by the auditor PwC (previous year: EY) were incurred:
in EUR $m$
| $\mathbf{2 0 2 4}$ | 2023 | |
|---|---|---|
| Audit services | 5.0 | 5.3 |
| Other attestation services | 0.4 | 0.3 |
| Total auditor fees | $\mathbf{5 . 4}$ | $\mathbf{5 . 7}$ |
The disclosures relate exclusively to the legally independent entity of the appointed auditor, PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft, Frankfurt am Main. The fees of the PricewaterhouseCoopers network companies amount to EUR 0.4 million.
The fees for audit services comprise the audit of the Consolidated Financial Statements, the audits of the separate financial statements of ProSiebenSat. 1 Media SE and its subsidiaries and reviews of interim financial statements being integrated into the audit. Of the audit services recognized in the
current financial year, EUR 0.5 million is attributable to services provided by EY for the audit of the financial year 2023. Other attestation services mainly relate to the Non-Financial Declaration, the Sustainability Reporting and the Compensation Report.
In March 2025, the Executive Board and Supervisory Board of ProSiebenSat. 1 Media SE jointly issued the annual declaration of compliance with the German Corporate Governance Code as required pursuant to Section 161 of the German Stock Corporation Act (AktG) and made it permanently accessible to the public on ProSiebenSat. 1 Group's website.
On January 24, 2025, Dr. Andreas Wiele, Chairman of the Supervisory Board of ProSiebenSat. 1 Media SE, informed the Company's Supervisory Board and Executive Board that he does not intend to seek an additional term of office as a member and Chairman of the Supervisory Board after the regular expiration of his term. Andreas Wiele therefore intends to resign from the Supervisory Board at the end of the Annual General Meeting on May 28, 2025.
Shortly before these financial statements were prepared, the Group signed a contract to sell a minority interest for a mid-double-digit million euro amount, which will have a positive impact on cash flow. As a result of this sale, the ProSiebenSat. 1 Group expects slightly positive effects on the consolidated income statement for the 2025 financial year, as the interest was already attributed to earnings in the 2024 financial year. The closing of the transaction is still pending.
| Company | Footnote | Location | Equity interest in \% |
|---|---|---|---|
| ProSiebenSat. 1 Media SE | Unterfohring | ||
| SUBSIDIARIES | |||
| Germany | |||
| AdTech S8 GmbH | Unterfohring | 100.00 | |
| Alpine Grundstücksverwaltungsgesellschaft mbH \& Co. Objekt Unterfohring KG | $[1]$ | Mainz | 0.00 |
| Arktis Grundstücksverwaltungsgesellschaft mbH | Mainz | 100.00 | |
| be Around GmbH | Berlin | 100.00 | |
| be Around Holding GmbH | [2] | Berlin | 80.00 |
| CamperDays GmbH | Cologne | 100.00 | |
| Cheerio Entertainment GmbH | [3] | Cologne | 100.00 |
| esome advertising technologies GmbH | Hamburg | 100.00 | |
| Fem Media GmbH | [3] | Unterfohring | 100.00 |
| Flaconi Gesellschaftartneuhand GmbH | Berlin | 100.00 | |
| Flaconi GmbH | Berlin | 100.00 | |
| Flaconi Logistik GmbH \& Co. KG | Berlin | 100.00 | |
| FLOVT Mobility GmbH | Cologne | 100.00 | |
| Glomex GmbH | [3] | Unterfohring | 100.00 |
| Grizzly GmbH | Munich | 100.00 | |
| Jochen Schweizer GmbH | Munich | 100.00 | |
| Jochen Schweizer mydays Holding GmbH | [4] | Munich | 89.90 |
| Joyn GmbH | Munich | 100.00 | |
| JSMD Event GmbH | Munich | 100.00 | |
| Just Friends Productions GmbH | [3] | Cologne | 100.00 |
| Kairion GmbH | Frankfurt am Main | 100.00 |
| Company | Footnote | Location | Equity interest in \% |
|---|---|---|---|
| Marketplace GmbH | Berlin | 100.00 | |
| marktguru Deutschland GmbH | Munich | 90.00 | |
| MMP Event GmbH | Cologne | 100.00 | |
| mydays GmbH | Munich | 100.00 | |
| NCG - NUCOM GROUP SE | Unterföhring | 71.59 | |
| NCG Commerce GmbH | Unterföhring | 100.00 | |
| P751 SBS Holding GmbH | [3] | Unterföhring | 100.00 |
| PARSHIP ELITE Service GmbH | Hamburg | 100.00 | |
| Parship Group GmbH | [4] | Hamburg | 98.47 |
| ParshipMeet Holding GmbH | Hamburg | 55.00 | |
| PE Digital GmbH | Hamburg | 100.00 | |
| PEC Management GmbH \& Co. KG | [5] | Unterföhring | 65.15 |
| ProSiebenSat.1 Achte Verwaltungsgesellschaft mbH | [3] | Unterföhring | 100.00 |
| ProSiebenSat. 1 Digital Content GmbH | Unterföhring | 100.00 | |
| ProSiebenSat. 1 Digital Data GmbH | [3] | Unterföhring | 100.00 |
| ProSiebenSat. 1 Entertainment Investment GmbH | [3] | Unterföhring | 100.00 |
| ProSiebenSat. 1 Erste Verwaltungsgesellschaft mbH | [3] | Unterföhring | 100.00 |
| ProSiebenSat. 1 Fürfsehnte Verwaltungsgesellschaft mbH | [3] | Unterföhring | 100.00 |
| ProSiebenSat. 1 GP II GmbH | Unterföhring | 100.00 | |
| ProSiebenSat. 1 Services GmbH | Unterföhring | 100.00 | |
| ProSiebenSat. 1 Tech \& Services GmbH | [3] | Unterföhring | 100.00 |
| ProSiebenSat. 1 Tech \& Services International Holding GmbH | Unterföhring | 100.00 | |
| Pyjama Pictures GmbH | Berlin | 55.00 | |
| RedSeven Entertainment GmbH | [3] | Unterföhring | 100.00 |
| SAM Sports - Starwatch Artist Management GmbH | Hamburg | 100.00 | |
| Sat. 1 Norddeutschland GmbH | [3] | Hanover | 100.00 |
| Seven.One AdFactory GmbH | [3] | Unterföhring | 100.00 |
| Seven.One Entertainment Group GmbH | Unterföhring | 100.00 | |
| Seven.One Media GmbH | [3] | Unterföhring | 100.00 |
| Seven.One Production GmbH | [3] | Unterföhring | 100.00 |
| Seven.One Studios GmbH | [3] | Unterföhring | 100.00 |
| Seven.One Studios International GmbH | [3] | Unterföhring | 100.00 |
| SevenOne Capital (Holding) GmbH | [3] | Unterföhring | 100.00 |
| SevenPictures Film GmbH | [3] | Unterföhring | 100.00 |
| SevenVentures GmbH | [3] | Unterföhring | 100.00 |
| SMARTSTREAM.TV GmbH | Munich | 100.00 | |
| Studio T1 GmbH | Berlin | 100.00 | |
| TMG Holding Germany GmbH | Dresden | 100.00 | |
| tv weiss-blau Rundfunkprogrammanbieter GmbH | [3] | Unterföhring | 100.00 |
| Verivox Finanzvergleich GmbH | Heidelberg | 100.00 | |
| Verivox GmbH | Heidelberg | 100.00 | |
| Verivox Holding GmbH | Unterföhring | 100.00 | |
| Verivox Versicherungsvergleich GmbH | Heidelberg | 100.00 | |
| Virtual Minds GmbH | Freiburg im Breisgau | 100.00 | |
| VX Sales Solutions GmbH | Heidelberg | 100.00 | |
| wetter.com GmbH | [3] | Konstanz | 100.00 |
| Armenia | |||
| Marktguru LLC | Yerevan | 100.00 | |
| Australia | |||
| eHarmony Australia Pty Limited | Sydney | 100.00 | |
| Denmark | |||
| Snowman Productions Ap5 | Copenhagen | 100.00 | |
| Israel | |||
| July August Communications and Productions Ltd. | Tel Aviv | 100.00 | |
| The Bend 's Visit LP | Tel Aviv | 55.00 |

| Company | Footnote | Location | Equity interest in \% |
|---|---|---|---|
| eHarmony, Inc. | Wilmington, DE | 100.00 | |
| Fabrik Entertainment, LLC | Wilmington, DE | 100.00 | |
| Fourteenth Hour Productions, LLC | Beverly Hills, CA | 100.00 | |
| GROWLR, LLC | Olympia, WA | 100.00 | |
| HIS Inc. | Wilmington, DE | 100.00 | |
| Ifwe Inc. | Wilmington, DE | 100.00 | |
| Node Productions, LLC | Beverly Hills, CA | 100.00 | |
| ParshipMeet US Holding Inc. | Wilmington, DE | 100.00 | |
| Pave Network, LLC | Beverly Hills, CA | 100.00 | |
| Prank Film, LLC | Beverly Hills, CA | 100.00 | |
| Red Arrow Studios, Inc. | Wilmington, DE | 100.00 | |
| Seven One NewsTime Inc. | Wilmington, DE | 100.00 | |
| Skout, LLC | Wilmington, DE | 100.00 | |
| Studio 71 (Canada), Inc. | Beverly Hills, CA | 100.00 | |
| Studio 71 GP, LLC | Wilmington, DE | 100.00 | |
| Studio 71, LP | Wilmington, DE | 100.00 | |
| The Fred Channel, LLC | Beverly Hills, CA | 70.00 | |
| The Meet Group, Inc. | Wilmington, DE | 100.00 | |
| ASSOCIATES | |||
| Germany | |||
| Corint Media GmbH | Berlin | 30.49 | |
| koakult GmbH | Berlin | 33.33 | |
| Sportority Germany GmbH | Munich | 40.00 | |
| SPREE Interactive GmbH | Nuremberg | 18.98 | |
| Switzerland | |||
| Goldbach Audience AG | Küsnacht (ZH) | 24.95 | |
| Goldbach Media AG | Küsnacht (ZH) | 22.96 | |
| Swiss Radioworld AG | Küsnacht (ZH) | 22.96 | |
| United States of America | |||
| Remagine Media Ventures, L.P. | Wilmington, DE | 30.25 | |
| JOINT VENTURES | |||
| Germany | |||
| Addressable TV Initiative GmbH | Frankfurt am Main | 50.00 | |
| d-force GmbH | Freiburg im Breisgau | 50.00 | |
| United Kingdom | |||
| European Broadcaster Exchange (EBX) Limited | London | 25.00 | |
| Nit Television Limited | London | 50.01 |
| Company | Footnote | Location | Equity interest in $\%$ |
Currency | Equity in thousands | Net income in thousands |
|---|---|---|---|---|---|---|
| OTHER MATERIAL INVESTMENTS | ||||||
| Germany | ||||||
| Kollo Handels GmbH | [6] | Berlin | 6.35 | EUR | 5,422 | 294 |
| tink GmbH | [6] | Berlin | 16.23 | EUR | 27,673 | $-4,542$ |
| Urban Sports GmbH | [6] | Berlin | 16.31 | EUR | 108,924 | $-9,330$ |
| Cayman Islands | ||||||
| Minute Media Inc. | [6] | Grand Cayman | 2.67 | USD | - | - |
| Austria | ||||||
| Refurbed GmbH | [6] | Vienna | 5.53 | EUR | - | - |
[1] Control due to contractual agreements to direct the relevant activities.
[2] Due to option rights in the reporting year consolidated at $90 \%$.
[3] Company meets the requirements of Section 264 (3) of the German Commercial Code (HCB) and exercises the option to be exempted from certain requirements on the preparation, auditing and disclosure of the annual financial statements and the management report.
[4] Due to option rights in the reporting year consolidated at $100 \%$.
[5] A subsidiary of ProSiebenSat. 1 Media SE is the general partner of this company.
[6] Values according to the latest available annual financial statements (according to local accounting standards), if published.
Explanatory Notes on Reporting Principles ..... 338
Responsibility Statement ..... 340
Independent Auditor's Report ..... 341
Assurance Report of the Independent German
Public Auditor on an Assurance Engagement to
Obtain Limited and Reasonable Assurance in
Relation to the Group Sustainability Report ..... 351
Independent Auditor's Report:
Compensation Report ..... 357
Group Key Figures: Multi-Year Overview ..... 359
Segment Key Figures: Multi-Year Overview ..... 360
Financial Calendar ..... 361
Editorial Information ..... 362
This Annual Report 2024 provides a comprehensive description of ProSiebenSat. 1 Group's performance on the basis of financial and non-financial information in financial year 2024. The reporting period is the financial year from January 1 to December 31, 2024.
This Annual Report 2024 contains the Management Report of ProSiebenSat. 1 Group, consisting of ProSiebenSat. 1 Media SE and its consolidated subsidiaries, as well as the Management Report of ProSiebenSat. 1 Media SE. Unless otherwise noted, the statements refer to ProSiebenSat. 1 Group. Information on ProSiebenSat. 1 Media SE can be found in the chapter "ProSiebenSat. 1 Media SE (Notes in accordance with the German Commercial Code)". The Compensation Report describes the main features of the compensation system for the Executive Board and Supervisory Board of ProSiebenSat. 1 Media SE for financial year 2024. It is located in the "To Our Shareholders" section of this Annual Report.
« Further information is available online or on another page of the Annual Report.
$\nabla \Delta$ A red triangle at the beginning $(\nabla)$ and end $(\Delta)$ of a text passage in the Sustainability Report indicates information for which a separate audit with reasonable assurance has been commissioned by the auditors.
<< This label at the beginning ( $>>$ ) and end ( $<<$ ) of a text passage marks information in the Combined Management Report, the Compensation Report and the Consolidated Financial Statements that is provided to fulfil the disclosure requirements of the European Sustainability Reporting Standards (ESRS). The following chapters contain respective disclosures:
adresses disclosure requirement ESRS 2 GOV-5. In addition, the "Risk Management System" and the "Risk Management Process" section contain management report-typical information labelled accordingly, which also adresses disclosure requirement ESRS 2 GOV-2.
ESRS The Sustainability Report, the Compensation Report, the Combined Management Report ant the Consolidated Financial Statements contain information that is provided to fulfill the disclosure requirements of the ESRS. The sections are marked at the end with the abbreviation of the respective disclosure requirements.
Our forecasts are based on current assessments of future developments. We draw on our budget planning and comprehensive market and competitor analyses. The forecast values are calculated in accordance with the reporting principles used in the Consolidated Financial Statements and are consistent with the adjustments described in the Combined Management Report. However, forecasts naturally entail some uncertainties that can lead to positive or negative deviations from planning. If imponderables occur or if the assumptions on which the predictive statements are made no longer apply, actual results may deviate materially from the statements made or the results implicitly expressed.
. Developments that could negatively impact this forecast include, for example, a different economic development than expected at the time this report was prepared. These and other factors are explained in detail in the Risk and Opportunity Report. There we also report on additional growth potential; opportunities that we have not yet or not fully budgeted for could arise from corporate strategy decisions, for example. Potential risks are accounted for regularly and systematically as part of the Group-wide risk management process
+ Risk and Opportunity Report
Due to rounding, it is possible that the figures do not exactly add up to the totals shown and that percentage figures given do not exactly reflect the absolute figures to which they relate.
To the best of our knowledge, and in accordance with the applicable reporting principles, the Consolidated Financial Statements give a true and fair view of the assets, liabilities, financial position and profit or loss of the Group, and the Combined Management Report includes a fair review of the development and performance of the business and the position of the Group, together with a description of the principal opportunities and risks associated with the expected development of the Group.
Unterföhring, March 4, 2025

Bert ybbets
Chaffman of the Executive Board (Group CEO)

Martin Mildner
Member of the Executive Board \& Chief Financial Officer (Group CFO)

Markus Breitenecker
Member of the Executive Board \& Chief Operating Officer (COO)
To ProSiebenSat. 1 Media SE, Unterföhring
We have audited the consolidated financial statements of ProSiebenSat. 1 Media SE, Unterföhring, and its subsidiaries (the Group), which comprise the consolidated statement of financial position as at 31 December 2024, and the consolidated statement of profit or loss, consolidated statement of comprehensive income, consolidated statement of cash flows and the consolidated statement of changes in equity for the financial year from 1 January to 31 December 2024, and notes to the consolidated financial statements, including material accounting policy information. In addition, we have audited the group management report of ProSiebenSat. 1 Media SE, which is combined with the Company's management report, for the financial year from 1 January to 31 December 2024. In accordance with the German legal requirements, we have not audited the content of those parts of the group management report listed in the "Other Information" section of our auditor's report.
In our opinion, on the basis of the knowledge obtained in the audit,
Pursuant to § 322 Abs. 3 Satz [sentence] 1 HGB, we declare that our audit has not led to any reservations relating to the legal compliance of the consolidated financial statements and of the group management report.
We conducted our audit of the consolidated financial statements and of the group management re-port in accordance with § 317 HGB and the EU Audit Regulation (No. 537/2014, referred to subsequently as "EU Audit Regulation") in compliance with German Generally Accepted Standards for Financial Statement Audits promulgated by the Institut der Wirtschaftsprüfer (Institute of Public Auditors in Germany] (IDW). Our responsibilities under those requirements and principles are
further described in the "Auditor's Responsibilities for the Audit of the Consolidated Financial Statements and of the Group Management Report" section of our auditor's report. We are independent of the group entities in accordance with the requirements of European law and German commercial and professional law, and we have fulfilled our other German professional responsibilities in accordance with these requirements. In addition, in accordance with Article 10 (2) point (f) of the EU Audit Regulation, we declare that we have not provided non-audit services prohibited under Article 5 (1) of the EU Audit Regulation. We believe that the audit evidence we have obtained is sufficient and ap-propriate to provide a basis for our audit opinions on the consolidated financial statements and on the group management report.
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the consolidated financial statements for the financial year from 1 January to 31 December 2024. These matters were addressed in the context of our audit of the consolidated financial statements as a whole, and in forming our audit opinion thereon; we do not provide a separate audit opinion on these matters.
In our view, the matters of most significance in our audit were as follows:
Our presentation of these key audit matters has been structured in each case as follows:
(1) Matter and issue
(2) Audit approach and findings
(3) Reference to further information
Hereinafter we present the key audit matters:
(1) In the Company's consolidated financial statements goodwill amounting in total to EUR 1.643 Mio. (29.3\% of total assets) is reported under the "Goodwill" balance sheet item. Goodwill is tested for impairment by the Company once a year or when there are indications of impairment to determine any possible need for write-downs. The impairment test is carried out at the level of cash-generating units or the groups of cash-generating units to which the relevant goodwill is allocated. The carrying amount of the relevant cash-generating units or groups of cash-generating units, including goodwill, is compared with the corresponding recoverable amount in the context of the impairment test. The recoverable amount is generally determined using the value in use. The present value of the future cash flows from the respective cash-generating units or group of cash-generating units normally serves as the basis of valuation. Present values are calculated using discounted cash flow models. For this purpose, the adopted medium-term business plan for the next five financial years of the Group forms the starting point which is extrapolated based on assumptions about long-term rates of growth. Expectations relating to future market developments and assumptions about the development of macroeconomic factors are also taken into account. The discount rate used is the weighted average cost of capital for the respective cash-generating units or group of cashgenerating units. The impairment test determined that even after taking into account the fair value less costs of disposal, it was necessary to recognize write-downs amounting to a total of
EUR 386 Mio. with respect to the cash-generating units or groups of cash-generating units "Dating" and "Video".
The outcome of this valuation is dependent to a large extent on the estimates made by the executive directors with respect to the future cash inflows from the respective cashgenerating units or group of cash-generating units, the discount rate used, the rate of growth and other assumptions, and is therefore subject to considerable uncertainty. Against this background and due to the complex nature of the valuation, this matter was of particular significance in the context of our audit.
(2) As part of our audit, we assessed the methodology used for the purposes of performing the impairment test, among other things. After matching the future cash inflows used for the calculation against the adopted medium-term business plan of the Group, we assessed the appropriateness of the calculation, in particular by reconciling it with general and sectorspecific market expectations. In addition, we assessed the appropriate consideration of the costs of Group functions. In the knowledge that even relatively small changes in the discount rate applied can have a material impact on the recoverable amount calculated in this way, we focused our testing in particular on the parameters used to determine the discount rate applied, and assessed the calculation model. In order to reflect the uncertainty inherent in the projections, we evaluated the sensitivity analyses performed by the Company. Taking into account the information available, we determined that the carrying amounts of the cashgenerating units or group of cash-generating units, including the allocated goodwill, were adequately covered by the discounted future cash flows.
Overall, the valuation parameters and assumptions used by the executive directors are in line with our expectations and are also within the ranges considered by us to be reasonable.
(3) The Company's disclosures on impairment testing and on goodwill are contained in sections 2E and 17 of the notes to the consolidated financial statements.
(1) In consolidated financial statements of ProSiebenSat. 1 Media SE revenue totaling EUR 3,918 Mio. is reported in the consolidated statement of profit or loss. Revenue is recognized either on a periodic basis or at a point in time. Revenue represents a key financial performance indicator and results from a large number of different business models within the three segments "Entertainment", "Commerce \& Ventures" and "Dating \& Video". A distinction is made between a total of eight revenue categories: advertising, distribution, content, consumer advice, experiences, beauty \& lifestyle, dating and video. This item, which is significant in terms of its amount, is therefore based on highly heterogeneous revenue streams, for which the Company has established comprehensive processes and systems to accurately record and allocate revenue.
Due to the complexity of the established processes and systems to ensure that revenue as a significant item in terms of amount is allocated to the correct period and in light of the high and heterogeneous transaction volume, this matter was of particular significance in the context of our audit.
(2) As part of our audit, we assessed, among other things, the appropriateness and effectiveness of the Company's internal controls established for the processing and realizationof revenue throughout the entire financial year, including the IT systems and interfaces used. For this we also involved our IT specialists. To the extent that we were not able to conduct our own audit of the internal controls of services relating to IT systems or processes outsourced to third parties, we obtained an audit certificate attesting to the appropriateness and effectiveness of the internal control system established by the service provider, which our IT specialists evaluated. In order to assess revenue, we selected individual transactions with customers on a test basis
using statistical methods and inspected the underlying evidence, such as purchase orders, proof of delivery and performance, invoices and payment records, and examined that revenue had been properly recognized and allocated to the correct periods or correctly deferred. Our audit procedures also included screening material contracts and obtaining transaction confirmations for trade receivables and other evidence supporting the respective fulfillment of performance obligations identified in the underlying customer contract. In doing so, we evaluated the complete recognition of revenue using analytical audit procedures, among other things.We also inspected accounting journals for additional revenues posted manually. In addition, we examined the consistency of the methods used to recognize and allocate or defer revenue.
We were able to satisfy ourselves that the systems and processes in place, as well as the controls established for the accurate recognition and accrual of revenue are overall appropriate.
(3) The Company's disclosures relating to revenue are contained in sections 2-E and 6 of the notes to the consolidated financial statements
(1) In the Company's consolidated financial statements non-current programming assets amounting to EUR 667 Mio. and current programming assets amounting to EUR 161 Mio. are reported in the consolidated statement of financial position. Programming assets are recognized at cost less amortization and impairment losses. The Company recognizes amortization based on the number of contractually agreed or planned broadcasts, taking into account the expected audience reach potential for each individual broadcast. Program titles which are no longer recoverable, for example due to a expired licensing period or changes in viewing habits, are written down in full. The remaining programming assets are aggregated into program groups which are subject to regular reviews to assess whether there are indications of impairment. If there are indications that the carrying amount of a program group exceeds its recoverable amount, the carrying amount is written down to the lower recoverable amount. The recoverable amount corresponds to the present value of future cash flows expected from the exploitation of the individual program titels within the program group. The estimates and assumptions made by the executive directors with respect to earnings developments and sector-specific market expectations form the basis for the future earnings to be generated.
The recoverability of programming assets as a significant item in terms of its amount is based to a large extent on estimates and assumptions made by the executive directors. Against this background and due to the strategic relevance for the Group, the accounting treatment for programming assets was of particular significance in the context of our audit.
(2) As part of our audit, we examined the methodological procedure used for the purposes of assessing the recoverability of programming assets at the levels of the program titels and program groups, among other things. We evaluated the appropriateness of the future cash flows used in the valuation, among other things by comparing this data against current earnings developments and sector-specific market expectations. In addition, we discussed and examined possible indications of restricted future use with the responsible department of the Company. Furthermore, we performed analyses which focused on the number of available broadcasts with regard to the license terms for the program titles and their last broadcast date in order to identify indications of a potentially limited usability of the existing program titles.
In our view, taking into consideration the information available, the valuation parameters and assumptions made by the executive directors are overall appropriate and are also within ranges considered by us to be reasonable.
(3) The Company's disclosures relating to programming assets are contained in sections 2-E and 18 of the notes to the consolidated financial statements.
The executive directors are responsible for the other information. The other information comprises the following non-audited parts of the group management report:
The other information comprises further
Our audit opinions on the consolidated financial statements and on the group management report do not cover the other information, and consequently we do not express an audit opinion or any other form of assurance conclusion thereon.
In connection with our audit, our responsibility is to read the other information mentioned above and, in so doing, to consider whether the other information
The executive directors are responsible for the preparation of the consolidated financial statements that comply, in all material respects, with IFRS Accounting Standards as adopted by the EU and the additional requirements of German commercial law pursuant to § 315e Abs. 1 HGB and that the consolidated financial statements, in compliance with these requirements, give a true and fair view of the assets, liabilities, financial position, and financial performance of the Group. In addition, the executive directors are responsible for such internal control as they have determined necessary to enable the preparation of consolidated financial statements that are free from material misstatement, whether due to fraud (i.e., fraudulent financial reporting and misappropriation of assets) or error.
In preparing the consolidated financial statements, the executive directors are responsible for assessing the Group's ability to continue as a going concern. They also have the responsibility for
disclosing, as applicable, matters related to going concern. In addition, they are responsible for financial reporting based on the going concern basis of accounting unless there is an intention to liquidate the Group or to cease operations, or there is no realistic alternative but to do so.
Furthermore, the executive directors are responsible for the preparation of the group management report that, as a whole, provides an appropriate view of the Group's position and is, in all material respects, consistent with the consolidated financial statements, complies with German legal requirements, and appropriately presents the opportunities and risks of future develop-ment. In addition, the executive directors are responsible for such arrangements and measures (systems) as they have considered necessary to enable the preparation of a group management report that is in accordance with the applicable German legal requirements, and to be able to provide sufficient appropriate evidence for the assertions in the group management report.
The supervisory board is responsible for overseeing the Group's financial reporting process for the preparation of the consolidated financial statements and of the group management report.
Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a whole are free from material misstatement, whether due to fraud or error, and whether the group management report as a whole provides an appropriate view of the Group's position and, in all material respects, is consistent with the consolidated financial statements and the knowledge obtained in the audit, complies with the German legal requirements and appropriately presents the opportunities and risks of future development, as well as to issue an auditor's report that includes our audit opinions on the consolidated financial statements and on the group management report.
Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with § 317 HGB and the EU Audit Regulation and in compliance with German Generally Accepted Standards for Financial Statement Audits promulgated by the Institut der Wirtschaftsprüfer (IDW) will always detect a material misstatement. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these consolidated financial statements and this group management report.
We exercise professional judgment and maintain professional skepticism throughout the audit. We also:
Evaluate the appropriateness of accounting policies used by the executive directors and the reasonableness of estimates made by the executive directors and related disclosures.
Conclude on the appropriateness of the executive directors' use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Group's ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in the auditor's report to the related disclosures in the consolidated financial statements and in the group management report or, if such disclosures are inadequate, to modify our respective audit opinions. Our conclusions are based on the audit evidence obtained up to the date of our auditor's report. However, future events or conditions may cause the Group to cease to be able to continue as a going concern.
We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.
We also provide those charged with governance with a statement that we have complied with the relevant independence requirements, and communicate with them all relationships and other matters that may reasonably be thought to bear on our independence, and where applicable, actions taken to eliminate threats or safeguards applied.
From the matters communicated with those charged with governance, we determine those matters that were of most significance in the audit of the consolidated financial statements of the current period and are therefore the key audit matters. We describe these matters in our auditor's report unless law or regulation precludes public disclosure about the matter.
We have performed assurance work in accordance with § 377 Abs. 3a HGB to obtain reasonable assurance as to whether the rendering of the consolidated financial statements and the group management report (hereinafter the "ESEF documents") contained in the electronic file "ProSiebenSat.1_Media_SE_KA-ZLB_ESEF-2024-12-31" and prepared for publication purposes complies in all material respects with the requirements of § 328 Abs. 1 HGB for the electronic reporting format ("ESEF format"). In accordance with German legal requirements, this assurance work extends only to the conversion of the information contained in the consolidated financial statements and the group management report into the ESEF format and therefore relates neither to the information contained within these renderings nor to any other information contained in the electronic file identified above.
In our opinion, the rendering of the consolidated financial statements and the group management report contained in the electronic file identified above and prepared for publication purposes complies in all material respects with the requirements of § 328 Abs. 1 HGB for the electronic reporting format. Beyond this assurance opinion and our audit opinion on the accompanying consolidated financial statements and the accompanying group management report for the financial year from 1 January to 31 December 2024 contained in the "Report on the Audit of the Consolidated Financial Statements and on the Group Management Report" above, we do not express any assurance opinion on the information contained within these renderings or on the other information contained in the electronic file identified above.
We conducted our assurance work on the rendering of the consolidated financial statements and the group management report contained in the electronic file identified above in accordance with § 317 Abs. 3a HGB and the IDW Assurance Standard: Assurance Work on the Electronic Rendering of Financial Statements and Management Reports, Prepared for Publication Purposes in Accordance with § 317 Abs. 3a HGB (IDW AsS 410 (06.2022)) and the International Standard on Assurance Engagements 3000 (Revised). Our responsibility in accordance therewith is further described in the "Group Auditor's Responsibilities for the Assurance Work on the ESEF Documents" section. Our audit firm applies the IDW Standard on Quality Management: Requirements for Quality Management in the Audit Firm (IDW QMS 1 (09.2022)).
The executive directors of the Company are responsible for the preparation of the ESEF documents including the electronic rendering of the consolidated financial statements and the group management report in accordance with § 328 Abs. 1 Satz 4 Nr. [number] 1 HGB and for the tagging of the consolidated financial statements in accordance with § 328 Abs. 1 Satz 4 Nr. 2 HGB.
In addition, the executive directors of the Company are responsible for such internal control as they have considered necessary to enable the preparation of ESEF documents that are free from material non-compliance with the requirements of § 328 Abs. 1 HGB for the electronic reporting format, whether due to fraud or error.
The supervisory board is responsible for overseeing the process for preparing the ESEF documents as part of the financial reporting process.
Our objective is to obtain reasonable assurance about whether the ESEF documents are free from material non-compliance with the requirements of § 328 Abs. 1 HGB, whether due to fraud or error. We exercise professional judgment and maintain professional skepticism throughout the assurance work. We also:
We were elected as group auditor by the annual general meeting on 30 April 2024. We were engaged by the supervisory board on 29 January 2025. We have been the group auditor of the ProSiebenSat. 1 Media SE, Unterföhring, without interruption since the financial year 2024.
We declare that the audit opinions expressed in this auditor's report are consistent with the additional report to the audit committee pursuant to Article 11 of the EU Audit Regulation (longform audit report).
Our auditor's report must always be read together with the audited consolidated financial statements and the audited group management report as well as the assured ESEF documents. The consolidated financial statements and the group management report converted to the ESEF format - including the versions to be filed in the company register - are merely electronic renderings of the audited consolidated financial statements and the audited group management report and do not take their place. In particular, the "Report on the Assurance on the Electronic Rendering of the Consolidated Financial Statements and the Group Management Report Prepared for Publication Purposes in Accordance with § 317 Abs. 3a HGB" and our assurance opinion contained therein are to be used solely together with the assured ESEF documents made available in electronic form.
The German Public Auditor responsible for the engagement is Katharina Deni.
Munich, 4 March 2025
PricewaterhouseCoopers GmbH
Wirtschaftsprüfungsgesellschaft
Klaus Bernhard
Katharina Deni
Wirtschaftsprüfer
Wirtschaftsprüfer
To ProSiebenSat. 1 Media SE, Unterföhring
We have conducted a limited assurance engagement on the group sustainability report of ProSiebenSat. 1 Media SE, Unterföhring, (hereinafter the "Company") taking into account, as set forth the subsequent paragraph, the reasonable assurance engagement on disclosures marked by a red triangle at the beginning ( $*$ ) and at the end ( $\star$ ) of the respective text passage in the group sustainability report included in section "Sustainability" of the group management report, which is combined with the Company's management report, for the financial year from 1 January to 31 December 2024 (hereinafter the "Group Sustainability Report"). The Group Sustainability Report has been prepared to fulfil the requirements of Directive (EU) 2022/2464 of the European Parliament and of the Council of 14 December 2022 (Corporate Sustainability Reporting Directive, CSRD) and Article 8 of Regulation (EU) 2020/852 as well as $\S \S$ [Articles] 315b to 315c HGB [Handelsgesetzbuch: German Commercial Code] to prepare a Group non-financial statement.
Based on the particular engagement, we have conducted a reasonable assurance engagement on the disclosures marked by a red triangle at the beginning ( $*$ ) and at the end ( $\star$ ) of the respective text passage in the Group Sustainability Report. A reasonable assurance engagement on these disclosures fulfils the requirements for a limited assurance engagement and, in accordance with Recital 60 to the CSRD, thereby complies with the requirements of the CSRD relating to assurance of the Group Sustainability Report.
The comparative information marked as unassured in the Group Sustainability Report is not subject to our assurance engagement.
Based on the procedures performed and the evidence obtained as part of our limited assurance engagement, nothing has come to our attention that causes us to believe that the accompanying Group Sustainability Report, taking into account the Disclosures in the Group Sustainability Report marked by a red triangle at the beginning ( $*$ ) and at the end ( $\star$ ) of the respective text passage and subject to a reasonable assurance engagement, is not prepared, in all material respects, in accordance with the requirements of the CSRD and Article 8 of Regulation (EU) 2020/852, § 315c in conjunction with $\S \S 289 \mathrm{c}$ to 289e HGB to prepare a Group non-financial statement as well as with the supplementary criteria presented by the executive directors of the Company. This assurance conclusion includes that no matters have come to our attention that cause us to believe:
In our opinion, on the basis of our reasonable assurance engagement, the Disclosures marked by a red triangle at the beginning ( $\star$ ) and at the end ( $\star$ ) of the respective text passage in the Group Sustainability Report were prepared, in all material respects, in accordance with the requirements applicable to these disclosures and the supplementary criteria presented by the executive directors of the Company.
We do not express an assurance conclusion on the comparative information marked as unassured Group Sustainability Report.
We conducted our limited assurance engagement in accordance with the International Standard on Assurance Engagements (ISAE) 3000 (Revised): Assurance Engagements Other Than Audits or Reviews of Historical Financial Information, issued by the International Auditing and Assurance Standards Board (IAASB).
The procedures in a limited assurance engagement vary in nature and timing from, and are less in extent than for, a reasonable assurance engagement. Consequently, the level of assurance obtained is substantially lower than the assurance that would have been obtained had a reasonable assurance engagement been performed.
Our responsibilities under ISAE 3000 (Revised) are further described in the "German Public Auditor's Responsibilities for the Assurance Engagement on the Group Sustainability Report" section.
We are independent of the Company in accordance with the requirements of European law and German commercial and professional law, and we have fulfilled our other German professional responsibilities in accordance with these requirements. Our audit firm has complied with the quality management system requirements of the IDW Standard on Quality Management: Requirements for Quality Management in the Audit Firm (IDW QMS 1 (09.2022)) issued by the Institut der Wirtschaftsprüfer (Institute of Public Auditors in Germany; IDW). We believe that the evidence we have obtained is sufficient and appropriate to provide a basis for our assurance conclusions.
The executive directors are responsible for the preparation of the Group Sustainability Report in accordance with the requirements of the CSRD and the relevant German legal and other European regulations as well as with the supplementary criteria presented by the executive directors of the Company. They are also responsible for the design, implementation and maintenance of such internal controls that they have considered necessary to enable the preparation of a Group Sustainability Report in accordance with these regulations that is free from material misstatement, whether due to fraud (i.e., manipulation of the Group Sustainability Report) or error.
This responsibility of the executive directors includes establishing and maintaining the materiality assessment process, selecting and applying appropriate reporting policies for preparing the Group Sustainability Report, as well as making assumptions and estimates and ascertaining forwardlooking information for individual sustainability-related disclosures.
The supervisory board is responsible for overseeing the process for the preparation of the Group Sustainability Report.
The CSRD and the relevant German statutory and other European regulations contain wording and terms that are still subject to considerable interpretation uncertainties and for which no authoritative, comprehensive interpretations have yet been published. Therefore, the executive directors have disclosed their interpretations of such wording and terms in section "Further Sustainability Information" of the Group Sustainability Report. The executive directors are responsible for the defensibility of these interpretations. As such wording and terms may be interpreted differently by regulators or courts, the legal conformity of measurements or evaluations of sustainability matters based on these interpretations is uncertain.
These inherent limitations also affect the assurance engagement on the Group Sustainability Report.
Our objectives are
a) to express a limited assurance conclusion, based on the assurance engagement we have conducted, on whether any matters have come to our attention that cause us to believe that the Group Sustainability Report, taking into account the Disclosures in the Group Sustainability Report marked by a red triangle at the beginning ( $$ ) and at the end ( $\Delta$ ) of the respective text passage and subject to a reasonable assurance engagement, has not been prepared, in all material respects, in accordance with the CSRD and the relevant German legal and other European regulations as well as with the supplementary criteria presented by the executive directors of the Company, and to issue an assurance report that includes our assurance conclusion on the Group Sustainability Report, taking into account the Disclosures in the Group Sustainability Report marked by a red triangle at the beginning ( $$ ) and at the end ( $\Delta$ ) of the respective text passage and subject to a reasonable assurance engagement.
b) to express a reasonable assurance opinion, based on the assurance engagement we have conducted on whether the Disclosures marked by a red triangle at the beginning ( $*$ ) and at the end ( $\Delta$ ) of the respective text passage in the Group Sustainability Report are prepared, in all material respects, in accordance with the requirements applicable to these disclosures and the supplementary criteria presented by the executive directors of the Company.
As part of a limited assurance engagement in accordance with ISAE 3000 (Revised), we exercise professional judgment and maintain professional skepticism. We also:
a) for the limited assurance engagement
An assurance engagement involves the performance of procedures to obtain evidence about the sustainability information. The nature, timing and extent of the selected procedures are subject to our professional judgement.
a) In conducting our limited assurance engagement, we have, amongst other things:
We draw attention to the fact that the assurance engagement was conducted for the Company's purposes and that the report is intended solely to inform the Company about the result of the assurance engagement. Accordingly, the report is not intended to be used by third parties for making (financial) decisions based on it. Our responsibility is solely towards the Company. We do not accept any responsibility, duty of care or liability towards third parties.
Munich, 4 March 2025
PricewaterhouseCoopers GmbH
Wirtschaftsprüfungsgesellschaft
sgd. Katharina Deni
Sgd. Ppa. Poina Kokotov
Wirtschaftsprüfer
[German Public Auditor]
[German Public Auditor]
To ProSiebenSat. 1 Media SE, Unterföhring
We have audited the remuneration report of ProSiebenSat. 1 Media SE, Unterföhring, for the financial year from 1 January to 31 December 2024 including the related disclosures, which was prepared to comply with § [Article] 162 AktG [Aktiengesetz: German Stock Corporation Act].
The executive directors and the supervisory board of ProSiebenSat. 1 Media SE are responsible for the preparation of the remuneration report, including the related disclosures, that complies with the requirements of $\S 162$ AktG. The executive directors and the supervisory board are also responsible for such internal control as they determine is necessary to enable the preparation of a remuneration report, including the related disclosures, that is free from material misstatement, whether due to fraud or error.
Our responsibility is to express an opinion on this remuneration report, including the related disclosures, based on our audit. We conducted our audit in accordance with German generally accepted standards for the audit of financial statements promulgated by the Institut der Wirtschaftsprüfer (Institute of Public Auditors in Germany) (IDW). Those standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the remuneration report, including the related disclosures, is free from material misstatement.
An audit involves performing procedures to obtain audit evidence about the amounts including the related disclosures stated in the remuneration report. The procedures selected depend on the auditor's judgment. This includes the assessment of the risks of material misstatement of the remuneration report including the related disclosures, whether due to fraud or error.
In making those risk assessments, the auditor considers internal control relevant to the preparation of the remuneration report including the related disclosures. The objective of this is to plan and perform audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company's internal control. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by the executive directors and the supervisory board, as well as evaluating the overall presentation of the remuneration report including the related disclosures.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.
In our opinion, based on the findings of our audit, the remuneration report for the financial year from 1 January to 31 December 2024, including the related disclosures, complies in all material respects with the accounting provisions of $\S 162$ AktG.
The audit of the content of the remuneration report described in this auditor's report includes the formal audit of the remuneration report required by § 162 Abs. [paragraph] 3 AktG, including the issuance of a report on this audit. As we express an unqualified audit opinion on the content of the remuneration report, this audit opinion includes that the information required by § 162 Abs. 1 and 2 AktG has been disclosed in all material respects in the remuneration report.
We issue this auditor's report on the basis of the engagement agreed with ProSiebenSat. 1 Media SE. The audit has been performed only for purposes of the company and the auditor's report is solely intended to inform the company as to the results of the audit. Our responsibility for the audit and for our auditor's report is only towards the company in accordance with this engagement. The auditor's report is not intended for any third parties to base any (financial) decisions thereon. We do not assume any responsibility, duty of care or liability towards third parties; no third parties are included in the scope of protection of the underlying engagement. § 334 BGB [Bürgerliches Gesetzbuch: German Civil Code], according to which objections arising from a contract may also be raised against third parties, is not waived.
Munich, March 4, 2025
PricewaterhouseCoopers GmbH
Wirtschaftsprüfungsgesellschaft
Klaus Bernhard
Wirtschaftsprüfer
[German Public Auditor]
Katharina Deni
Wirtschaftsprüfer
[German Public Auditor]
| in EUR m | 2024 | 2023 | 2022 | $2021^{1}$ | 2020 |
|---|---|---|---|---|---|
| Revenues | 3,918 | 3,852 | 4,163 | 4,495 | 4,047 |
| Adjusted EBITDA ${ }^{2}$ | 557 | 578 | 678 | 841 | 706 |
| EBITDA | 512 | 140 | 666 | 803 | 801 |
| Operating result (EBIT) | $-41$ | $-87$ | 236 | 552 | 553 |
| Result before income taxes | $-62$ | $-164$ | 97 | 614 | 370 |
| Net income attributable to shareholders of ProSiebenSat. 1 Media SE | 51 | $-124$ | 5 | 456 | 267 |
| Adjusted net income ${ }^{3}$ | 229 | 225 | 301 | 365 | 221 |
| Adjusted earnings per share (in EUR) | 1.01 | 0.99 | 1.33 | 1.61 | 0.98 |
| Adjusted operating free cash flow ${ }^{4}$ | 285 | 260 | 492 | 599 | 424 |
| Free cash flow | 103 | 116 | 388 | 289 | 120 |
| in EUR m | 12/31/2024 | 12/31/2023 | 12/31/2022 | 12/31/2021 ${ }^{1}$ | 12/31/2020 |
|---|---|---|---|---|---|
| Employees ${ }^{5}$ | 7,041 | 7,188 | 7,284 | 7,906 | 7,307 |
| Programming assets | 828 | 864 | 1,086 | 1,145 | 1,213 |
| Equity | 1,469 | 1,580 | 1,774 | 1,968 | 1,687 |
| Equity ratio (in \%) | 26.2 | 26.8 | 29.5 | 29.6 | 23.8 |
| Cash and cash equivalents | 608 | 573 | 504 | 594 | 1,224 |
| Financial debt without real estate liabilities \& accrued interest | 2,120 | 2,119 | 2,117 | 2,446 | 3,192 |
| Net financial debt ${ }^{6}$ | 1,512 | 1,546 | 1,613 | 1,852 | 1,968 |
| Leverage ratio ${ }^{7}$ | 2.7 | 2.7 | 2.4 | 2.2 | 2.8 |
1 Figures partly adjusted as described in Annual Report 2022, Notes to Consolidated Financial Statements, note 3 "Changes in reporting standards and accounting policies" and note 2 "Retrospective adjustment of accounting for voucher sales in financial year 2022" of the half-year financial report 2023.
2 EBITDA before reconciling items.
3 Net income attributable to shareholders of ProSiebenSat.1 Media SE before the amortization, impairments and reversal of impairments from assets arising from purchase price allocations as well as impairments of goodwill, adjusted for the reconciling items. These include valuation effects recognized in other financial result, valuation effects of put option and earn-out liabilities, valuation effects from interest rate hedging transactions as well as other material one-time items. Moreover, the tax effects resulting from such adjustments are also adjusted. See Annual Report 2024, chapter "Planning and Management".
4 As of financial year 2021, ProSiebenSat. 1 Group has introduced the "adjusted operating free cash flow" among others as the most significant financial performance indicator. For the definition, please refer to the Annual Report 2024, chapter "Planning and Management".
5 Full-time equivalent positions as of reporting date.
6 The definition of ProSiebenSat. 1 Group's net financial debt as of December 31, 2024 does not include real estate liabilities of EUR 184 million (December 31, 2023: EUR 167 million) or accrued interest of EUR 10 million (December 31, 2023: EUR 13 million).
7 Ratio net financial debt to adjusted EBITDA in the last twelve months.
| in EUR m | 2024 | 2023 | 2022 |
|---|---|---|---|
| Entertainment | |||
| External revenues | 2,537 | 2,574 | 2,888 |
| Adjusted EBITDA ${ }^{1}$ | 416 | 473 | 563 |
| Commerce \& Ventures | |||
| External revenues | 1,005 | 844 | 757 |
| Adjusted EBITDA ${ }^{1}$ | 106 | 59 | 41 |
| Dating \& Video | |||
| External revenues | 375 | 434 | 518 |
| Adjusted EBITDA ${ }^{1}$ | 59 | 72 | 99 |
| Reconciliation (Holding \& other) | |||
| Adjusted EBITDA ${ }^{1}$ | $-24$ | $-27$ | $-25$ |
[^0]
[^0]: 1 EBITDA before reconciling items.
| Date | Event |
|---|---|
| March 6, 2025 | Publication of the Annual Report 2024 Press Conference/Conference Call with Analysts on Figures 2024 |
| May 15, 2025 | Publication of the Quarterly Statement for the First Quarter of 2025 |
| May 28, 2025 | Annual General Meeting |
| July 31, 2025 | Publication of the Half-Yearly Financial Report of 2025 |
| November 13, 2025 | Publication of the Quarterly Statement for the Third Quarter of 2025 |
Changes in dates cannot be ruled out. We thus recommend to check the dates on the ProSiebenSat. 1 website.
$\rightarrow$ www.prosiebensat1.de/en/investor-relations/presentations-events/financial-calendar
PRESS
ProSiebenSat. 1 Media SE Corporate Communications
Medienalle 7
85774 Unterfohring, Germany
Phone: +49 [0]89 9507 - 1145
Fax: +49 [0]89 9507 - 91145
E-Mail:[email protected]
Medienallee 7
85774 Unterfohring, Germany
Phone: +49 [0]89 9507 - 1502
Fax: +49 [0]89 9507 - 91502
E-Mail: [email protected]
Medienallee 7
85774 Unterfohring, Germany
Tel.: +49 [0]89 9507 - 10
Fax: +49 [0]89 9507 - 1121
www.ProSiebenSat1.com
HRB 219439 AG München
CONTEHT \& DESIGN
ProSiebenSat. 1 Media SE
Corporate Communications
nexxar GmbH, Vienna, Austria
PHOTO CREDITS
2024: Portrait Bert Habets © ProSiebenSat. 1 Media SE/Amelie Niederbuchner // Jsyn Story © Jsyn // Highlights: Award for Diversity in "Germany's Next Topmodel": Heidi Klum © Jens Hartmann/Medien Bayern // Interview: Interview Cover Page Bert Habets © ProSiebenSAT. 1 Media SE/Amelie Niederbuchner // Martin Mildner, Bert Habets and Markus Breitenecker © ProSiebenSAT. 1 Media SE/Amelie Niederbuchner // Report of the Supervisory Board: Portrait Dr. Andreas Wiele © Seven.One/Robert Brembeck
This and other publications are available on the Internet, along with information about ProSiebenSat. 1 Group, at www.prosiebensat1.com/en
This report contains forward-looking statements regarding ProSiebenSat. 1 Media SE and ProSiebenSat. 1 Group. Such statements may be identified by the use of such terms as "expects", "intends", "plans", "assumes", "pursue the goals" and similar wording. Various factors, many of which are outside the control of ProSiebenSat. 1 Media SE, could affect the Company's business activities, success, business strategy and results. Forward-looking statements are not historical facts, and therefore incorporate known and unknown risks, uncertainties and other important factors that might cause actual results to differ from expectations. These forward-looking statements are based on current plans, goals, estimates and projections, and take account of knowledge only up to and including the date of preparation of this report. Given these risks, uncertainties and other important factors, ProSiebenSat. 1 Media SE undertakes no obligation, and has no intent, to revise such forward-looking statements or update them to reflect future events and developments. Although every effort has been made to ensure that the provided information and facts are correct, and that the opinions and expectations reflected here are reasonable, ProSiebenSat. 1 Media SE assumes no liability and offers no warranty as to the completeness, correctness, adequacy and/or accuracy of any information or opinions contained herein. This report is an English translation; in case of any discrepancies, the German authoritative version of the report shall prevail over the English translation.
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