XLMEDIA PLC

Director's Dealing • Sep 23, 2021

National Storage Mechanism | Additional information

RNS Number : 8068M

XLMedia PLC

23 September 2021

23 September 2021

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

Director Share Purchase

XLMedia (AIM: XLM), a leading global digital performance publisher, has been notified that on 23 September 2021, Stuart Simms, Chief Executive Officer, purchased a total of 27,110 Ordinary Shares at a price of 51.4 pence per share. Following this purchase, Mr Simms has a total beneficial interest in 1,032,083 Ordinary Shares, representing 0.39% of the current issued share capital of the Company.

The Group's current share capital consists of 262,586,405 Ordinary Shares with voting rights.

1

Details of the person discharging managerial responsibilities / person closely associated

a) 

Name

Mr. Stuart Simms

2

Reason for the notification

a)

Position/status

Chief Executive Officer / PDMR

b)

Initial notification /Amendment

Initial

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

XLMedia Plc

b)

LEI

2138008U4S6FBDHGWY81

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of US0.000001

JE00BH6XDL31

b)

Nature of the transaction

Direct purchase of shares

c)

Price(s) and volume(s)

Price(s)	Volume(s)
51.4 pence	27,110

d)

Aggregated information

- Aggregated volume

- Price

N/A

e)

Date of the transaction

23 September 2021

f)

Place of the transaction

London Stock Exchange

For further information, please contact:

XLMedia plc Stuart Simms, Chief Executive Officer Rowan Ellis, Interim Chief Financial Officer www.xlmedia.com	ir@xlmedia.com via Vigo Consulting
Vigo Consulting Jeremy Garcia / Fiona Hetherington / Kendall Hill www.vigoconsulting.com	Tel: 020 7390 0233
Cenkos Securities plc (Nomad and Joint Broker) Giles Balleny / Max Gould www.cenkos.com	Tel: 020 7397 8900
Berenberg (Joint Broker) Mark Whitmore / James White / Tejas Padalkar www.berenberg.com	Tel: 020 3207 7800

Notes:

XLMedia is a global digital performance publisher. Operating across a variety of verticals including online gambling, personal finance, sports and technology, the Group uses proprietary tools and methodologies to identify and target high value clients for platform operators.

XLMedia has a clear transformation strategy, which will enable it to shape the future of the performance publishing industry. The Company has set out a clear strategic agenda under two fundamental priorities:

·    A balanced portfolio of online assets

o  XLMedia seeks to create a balanced portfolio of websites to cover a range of attractive geographies, both stable and high-growth verticals and with greater exposure to regulated markets.  In doing so, the Company will focus particularly on developing presence in North American sports, primarily through targeted acquisition.

·    Branded, content-rich, engaging websites

o  XLMedia will consolidate its online portfolio, concentrating on a much smaller number of publishing assets, and focusing its resources on optimising this core set of premium sites for its chosen markets.  These content-rich, engaging websites, underpinned by intelligent market-leading technology, will seek to build stronger lasting relationships with consumers and enhance monetisation opportunities.

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