MIRRIAD ADVERTISING PLC

Director's Dealing • Aug 2, 2021

National Storage Mechanism | Additional information

RNS Number : 3048H

Mirriad Advertising PLC

02 August 2021

2 August 2021

Mirriad Advertising plc

("Mirriad" or the "Company")

Director dealing

Mirriad Advertising plc, the leading in-content advertising company, announces it was informed on 30 July that, on the same day, John Pearson, Chairman of the Company purchased 70,000 ordinary shares of £0.00001 pence each in the capital of the Company ("Ordinary Shares"), at a price of 35 pence each

Following the purchase, John Pearson has increased his beneficial interest in the Company to  261,666 Ordinary Shares, representing 0.09 per cent of the issued share capital of the Company.

John Pearson, Chairman of Mirriad, said: "This latest investment underlines my confidence in the business, its leadership, and its pathway to long-term growth despite challenging recent market conditions. I now look forward to further progress, in line with the stated strategic approach, to further increase available inventory and secure additional partner agreements to develop a robust and diverse demand pipeline."

ENDS

Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer           

Tel: +44 (0)207 884 2530

Nominated Adviser & Broker:

Canaccord Genuity Limited

Simon Bridges

Richard Andrews

Thomas Diehl

Tel: +44 (0)20 7523 8000

Financial Communications:

Charlotte Street Partners  

Tom Gillingham Tel: +44 (0) 7741 659021

Andrew Wilson Tel: +44 (0) 7810 636995

About Mirriad

Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, improving the viewer experience by limiting commercial interruptions whilst delivering dramatically increased reach and impact for advertisers.

Mirriad currently operates in the US, Europe and China. 

PDMR Share Dealings - Further information

The notifications below, made in accordance with the requirements of the EU Market Abuse Regulations (596/2014), provides further detail in respect of the transactions as described at the beginning of this announcement.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Mr John Pearson

2

Reason for the notification

a)

Position / status

Non-Executive Chairman

b)

Initial notification / amendment

Initial

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Mirriad Advertising plc

b)

LEI

213800ZKOK9GIME7HE62

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of £0.00001 each

ISIN: GB00BF52QY14

b)

Nature of the transaction

Purchase of 70,000 Ordinary Shares

c)

Price(s) and volume(s)

Purchase of Ordinary Shares:

Price(s)	Volume(s)
35 pence	70,000

d)

Aggregated information

- Aggregated volume

- Price

Purchase of Ordinary Shares:

70,000 Ordinary Shares

35 pence

Total: £24,500

e)

Date of the transaction

30 July 2021

f)

Place of the transaction

London Stock Exchange, AIM Market

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END

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