LIVE COMPANY GROUP PLC

Director's Dealing • Jul 14, 2021

National Storage Mechanism | Additional information

RNS Number : 1210F

Live Company Group PLC

14 July 2021

14 July 2021

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

ISSUE OF EQUITY AND TOTAL VOTING RIGHTS

Live Company Group plc (AIM: LVCG, "the Company") announces that further to the announcement on 1 June 2021 where Chairman David Ciciltira converted £30,000 of his outstanding loan to the company it has issued 600,000 new ordinary shares ("Conversion Shares") of 1 pence each in the capital of the Company ("Ordinary Shares") at a price of 5 pence per share. The Company has also issued 48,000 shares for the payment of consultant fees and 466,668 for the payment of outstanding director fees ("Fee Shares").

Application will be made for the 600,000 Conversion Shares and the 514,668 Fee shares, which will rank pari passu with the Company's existing Ordinary Shares, to be admitted to trading on AIM ("Admission"). Dealings in the Conversion and Fee Shares are expected to commence on or around 22 July 2021.

On Admission, the Company will have 147,116,431 Ordinary Shares in issue with voting rights. No Ordinary Shares are held in treasury. The figure of 147,116,431 may be used by the Company's shareholders as the denominator in the calculations by which they determine if they are required to notify their interest in, or a change to their interest in, the share capital of the Company under the Financial Conduct Authority's Disclosure Guidance and Transparency Rules.

Enquiries:

Live Company Group Plc David Ciclitira, Executive Chairman Sarah Dees, Chief Operating Officer	Tel: 020 7225 2000
Beaumont Cornish Limited (Nominated Adviser) Roland Cornish/Rosalind Hill Abrahams	Tel: 020 7628 3396
Monecor (London) Limited (Broker) Elliot Hance	Tel: 020 7392 1436

LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment company, founded by David Ciclitira in December 2017.  The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks.  BRICKLIVE, which is fast becoming a leading children's education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity.  Bright Bricks is the Group's production centre for building brick based models.  The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The Company also manages a number of sports, entertainment and lifestyle events via its recently created LCSE (Live Company Sports and Entertainment) division. The Company also has an investment in Start.art an online art platform.

Website: www.livecompanygroup.com.

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM

1.

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Sarah Dees

2.

Reason for the Notification

a)

Position/status

COO

b)

Initial notification/amendment

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Live Company Group plc

b)

LEI

213800AQWQYC4FH91312

4.

Details of the transaction(s):section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv)each place where transactions have been conducted

a)

Description of the Financial instrument, type of instrument

Ordinary shares of 1 penny each in the share capital of the Live Company Group plc

Identification code

ISIN: GB00BGSGT481

b)

Nature of the Transaction

Sale of shares

c)

Price(s) and volume(s)

Price(s)	Volume(s)
5	48,000

d)

Aggregated information

Aggregated volume Price

N/A - single transaction

e)

Date of the transaction

22 July 2021

f)

Place of the transaction

AIM, London Stock Exchange

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM

1.

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

David Ciclitira

2.

Reason for the Notification

a)

Position/status

Executive Chairman

b)

Initial notification/amendment

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Live Company Group plc

b)

LEI

213800AQWQYC4FH91312

4.

Details of the transaction(s):section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv)each place where transactions have been conducted

a)

Description of the Financial instrument, type of instrument

Ordinary shares of 1 penny each in the share capital of the Live Company Group plc

Identification code

ISIN: GB00BGSGT481

b)

Nature of the Transaction

Sale of shares

c)

Price(s) and volume(s)

Price(s)	Volume(s)
5	600,000

d)

Aggregated information

Aggregated volume Price

N/A - single transaction

e)

Date of the transaction

22 July 2021

f)

Place of the transaction

AIM, London Stock Exchange

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