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MIRRIAD ADVERTISING PLC
Director's Dealing • Dec 22, 2020
7791_dirs_2020-12-22_1f6d170c-28c1-4799-a1b8-2ef5b1e2ecf4.html
Director's Dealing
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National Storage Mechanism | Additional information 
RNS Number : 5917J
Mirriad Advertising PLC
22 December 2020
Mirriad Advertising plc
PDMR DEALINGS
22 December 2020
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad, the computer vision, technology and AI platform company announces that it has today, on 22 December 2020, issued and allotted 410,000 new ordinary shares of £ 0.00001 each in the Company ("Ordinary Shares") as a result of the vesting and subsequent exercise of share options previously granted to three employees under the Company's long-term incentive plan ("LTIP"), as stated below:
Simon Redding, Head of Engineering:
1. Exercise of options over 133,333 Ordinary Shares in the Company at a price of 19.5p per share
2. Sale of 133,333 Ordinary Shares in the Company at an average price of 43.58p per share
Phil McLauchlan, Chief Scientist:
1. Exercise of options over 166,667 Ordinary Shares in the Company at a price of 19.5p per share
2. Sale of 74,890 Ordinary Shares in the Company at a price of 43.58p per share
Niteen Prajapati, Chief Technology Officer:
1. Exercise of options over 110,000 Ordinary Shares in the Company at a price of 6.25p per share
2. Sale of 110,000 Ordinary Shares in the Company at an average price of 43.58p per share
Application will be made shortly to the London Stock Exchange for admission of the new Ordinary Shares to trading on the AIM market of the London Stock Exchange, which expected to occur on or around 22 December 2020 ("Admission").
Following Admission, the total issued share capital of the Company will be 278,991,891 Ordinary Shares. This figure may be used by shareholders as the denominator for the calculations by which they will determine whether they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.
ENDS
For further information please visit www.mirriad.com or contact:
Mirriad Advertising plc.
| Stephan Beringer, Chief Executive Officer | Tel: +44 (0)207 884 2530 |
| David Dorans, Chief Financial Officer |
Nominated Adviser & Broker: Canaccord Genuity Limited
| Simon Bridges | Tel: +44 (0)20 7523 8000 |
| Richard Andrews | |
| Thomas Diehl |
Financial Communications: Charlotte Street Partners
| Tom Gillingham | Tel: +44 (0) 7741 659021 |
| Katie Stanton | Tel: +44 (0) 7789 204508 |
Notes to editors
About Mirriad
Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.
Mirriad currently operates in the US, Europe and China.
PDMR Share Dealings - Further information
The notifications below, made in accordance with the requirements of the EU Market Abuse Regulations (596/2014), provides further detail in respect of the transactions as described at the beginning of this announcement
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Simon Redding
2
Reason for the notification
a)
Position / status
Head of Engineering (PDMR)
b)
Initial notification / amendment
Initial
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Mirriad Advertising plc
b)
LEI
213800ZKOK9GIME7HE62
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of £0.00001 each
ISIN: GB00BF52QY14
b)
Nature of the transaction
Exercise of 133,333 options over Ordinary Shares
Sale of 133,333 Ordinary Shares
c)
Price(s) and volume(s)
Exercise of options and disposal of Ordinary shares
Exercise
| Price(s) | Volume(s) |
| 19.5p | 133,333 |
Sale
| Price(s) | Volume(s) |
| 43.58p | 133,333 |
d)
Aggregated information
- Aggregated volume
- Price
Not applicable - single transaction
e)
Date of the transaction
22 December 2020
f)
Place of the transaction
London Stock Exchange, AIM Market
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Phil McLauchlan
2
Reason for the notification
a)
Position / status
Chief Scientist (PDMR)
b)
Initial notification / amendment
Initial
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Mirriad Advertising plc
b)
LEI
213800ZKOK9GIME7HE62
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of £0.00001 each
ISIN: GB00BF52QY14
b)
Nature of the transaction
Exercise of 166,667 options over Ordinary Shares
Sale of 74,890 Ordinary Shares to fund exercise price
Retained 91,777 Ordinary Shares
c)
Price(s) and volume(s)
Exercise of options and disposal of Ordinary shares
Exercise
| Price(s) | Volume(s) |
| 19.5p | 166,667 |
Sale
| Price(s) | Volume(s) |
| 43.58p | 74,890 |
d)
Aggregated information
- Aggregated volume
- Price
Not applicable - single transaction
e)
Date of the transaction
22 December 2020
f)
Place of the transaction
London Stock Exchange, AIM Market
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Niteen Prajapati
2
Reason for the notification
a)
Position / status
Chief Technology Officer (PDMR)
b)
Initial notification / amendment
Initial
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Mirriad Advertising plc
b)
LEI
213800ZKOK9GIME7HE62
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of £0.00001 each
ISIN: GB00BF52QY14
b)
Nature of the transaction
Exercise of over 110,000 options over Ordinary Shares
Sale of 110,000 Ordinary Shares
c)
Price(s) and volume(s)
Exercise of options and disposal of Ordinary shares
Exercise
| Price(s) | Volume(s) |
| 6.25p | 110,000 |
Sale
| Price(s) | Volume(s) |
| 43.58p | 110,000 |
d)
Aggregated information
- Aggregated volume
- Price
Not applicable - single transaction
e)
Date of the transaction
22 December 2020
f)
Place of the transaction
London Stock Exchange, AIM Market
ENDS
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