Asos PLC

Director's Dealing • May 1, 2018

National Storage Mechanism | Additional information

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RNS Number : 7428M

ASOS PLC

01 May 2018

ASOS Plc

("the Company")

Director/PDMR Shareholding

ASOS Plc ("the Company") announces that on 27 April 2018 Helen Ashton, then Executive Director of the Company, transferred 5,220 Ordinary Shares from the Company's vested share account to a personal share dealing account, and sold 1 Ordinary Share in the Company to cover the fees relating to this transaction.

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Helen Ashton
2	Reason for the notification
a)	Position/status	PDMR - previous Chief Financial Officer
b)	Initial notification / Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	ASOS Plc
b)	Legal Entity Identifier	213800H8DBB8JSKDW630
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary 3.5p shares. GB0030927254
b)	Nature of the transaction	Transfer of ordinary shares from vested share account to personal share-dealing account.
c)	Currency	GBP
d)	Price(s) and volume(s)	Price(s)	Volume(s)
Nil	5,220
e)	Aggregated information - Aggregated volume - Price - Aggregated total	N/A single transaction
f)	Date of the transaction	27 April 2018
g)	Place of the transaction	London Stock Exchange, AIM
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 3.5 pence each GB0030927254
b)	Nature of the transaction	Automatic sale of ordinary shares to satisfy transfer costs
c)	Currency	GBP
d)	Price(s) and volume(s)	Price(s)	Volume(s)
£60.04	1
e)	Aggregated information - Aggregated volume - Price - Aggregated total	N/A single transaction
f)	Date of the transaction	27 April 2018
g)	Place of the transaction	London Stock Exchange, AIM

For further information:

ASOS Plc  Nick Beighton, Chief Executive Officer Greg Feehely, Director of Investor Relations Website: www.asosplc.com/investors	Tel: 020 7756 1000
Instinctif Partners Matthew Smallwood / Guy Scarborough	Tel: 020 7457 2020
JPMorgan Cazenove  Michael Wentworth-Stanley / Caroline Thomlinson/ Bill Hutchings	Tel: 020 7742 4000
Numis Securities Alex Ham / Luke Bordewich	Tel: 020 7260 1000

Background note

ASOS is a global fashion destination for 20-somethings, selling cutting-edge fashion and offering a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. ASOS sells over 85,000 branded and own-label products through localised mobile and web experiences, delivering from fulfilment centres in the UK, US and Europe to almost every country in the world.

ASOS tailors the mix of own-label, global and local brands sold through each of eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia.

ASOS's websites attracted 135.7m visits during August 2017 (August 2016: 117.5m) and as at 31 August 2017 had 15.4m active customers1 (31 August 2016: 12.4m), of which 5.2m were located in the UK and 10.2m were located in international territories (31 August 2016: 4.7m in the UK and 7.7m internationally).

1 Defined as having shopped in the last twelve months as at 31 August 2017

This information is provided by RNS

The company news service from the London Stock Exchange

END

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